2023 Packaging Trends

21.11.2024

The packaging industry has undergone a significant transformation in recent years. The fact that consumers are more sensitive to the environment and the interest in sustainable packaging has led to the formation of new trends in the sector. These trends affect both the packaging designs of the products and the materials used.

Some of the prominent trends in the packaging industry in 2023 are as follows:

Sustainable Packaging

Sustainable packaging is produced from recyclable, renewable and biodegradable materials used to promote environmental awareness. Consumers now pay more attention to the sustainability of the packaging of their products. Therefore, packaging manufacturers offer sustainable packaging options to reduce the impact of their products on nature.

Minimalist Design

Minimalism is a trend in which simplified and minimalist designs come to the fore. This design trend is also seen in the packaging of the products. Companies highlight the natural beauty and quality of their products with packaging with a minimalist design. Simple yet attractive designs can make consumers show more interest in packaging.

Personalized Packaging

Consumers can show great interest in personalized products and packaging. That's why companies use personalized items like their customers' names or logos on packaging to offer consumers a tailored experience. Personalized packaging increases customer loyalty and brand awareness.

Flexible Packaging

Flexible packaging has the advantages of being lightweight, portable and reducing storage costs. Therefore, the use of flexible packaging is increasing. Flexible packaging provides consumers with greater variety and ease of use. It also helps extend the shelf life of products.

Smart Packaging

Finally, smart packaging is also a prominent trend in 2023. Smart packaging is equipped with RFID tags, QR codes and other technologies. Thanks to these technologies, consumers can easily access product dates, supply chain, manufacturing processes and even information about product recycling.

In addition, smart packaging can also help control the safety and quality of products. For example, smart packaging for food products can track product shelf life and storage conditions. In this way, the freshness and safety of the products can be maintained.

As a result, trends such as sustainability, minimalist design, personalized packaging, flexible packaging and smart packaging seem to be prominent in the packaging industry in 2023. These trends will play an important role in both meeting the expectations of consumers and reducing the environmental impact of the packaging industry. If you want to integrate the trains we mentioned into your brand, you can contact the experienced team of Luxboxpack.

The Advantages of Corrugated Boxes and Cartons: Indispensable in the Packaging World!

Packaging is an essential part of the modern world. Packaging materials used for the safe and efficient storage, transportation, and delivery of products are of great importance for businesses. While there are many different packaging options available today, corrugated boxes and cartons are preferred packaging materials due to their many advantages. In this article, we will take a closer look at the advantages of corrugated boxes and cartons. Lightweight and Durable Corrugated boxes and cartons are known for their lightweight and durable structures. Thanks to these features, they can be easily used during transportation without creating weight issues. Moreover, the high durability of corrugated cardboard prevents products from being damaged and ensures a safe transportation process. Flexible Options Corrugated boxes and cartons can be produced in different sizes and shapes. This provides flexibility in packaging various types and sizes of products. Custom-designed corrugated cardboard boxes are an ideal solution for transporting specialized products, allowing for secure placement of the products. Recyclable and Eco-Friendly Corrugated boxes are a recyclable and eco-friendly packaging option. Corrugated cardboard is naturally an environmentally friendly material, and its recyclable properties do not harm the environment. Moreover, recycling corrugated cardboard saves energy and helps preserve natural resources. Economical Cartons are an economical and cost-effective packaging option. They are more affordable compared to other packaging materials and can be produced in large quantities, making them a cost-effective choice even for bulk orders. In conclusion, corrugated boxes and cartons stand out as a preferred option for transportation and packaging needs. Offering reliability, affordability, eco-friendliness, and various usage options, corrugated cardboard packaging enhances operational efficiency by protecting and safely transporting products. If you are looking for corrugated boxes or cartons for your own business, you can check out the wide range of products offered by Luxboxpack with confidence. ...

The Art of Creating Unique Gift Sets

When we talk about birthdays, anniversaries, and celebrations, we mean that we go to events hosted by our loved ones almost every month for such occasions. Of course, showing up to birthday parties or other celebrations empty-handed is insufficient. That's why we keep gift packages on hand at all times. Since the gift package is so continuous, the interest of the brands in the subject is also in a different dimension. Choosing a gift wrap or box is almost as important as choosing an item nowadays. Because the gift package allows us to make a good first impression and increase excitement. For this reason, brands are in search of solutions that will raise the sense of curiosity and excitement in people through their own corporate identities. To be honest, gift wrapping is the most enjoyable part of special occasions. All of the surprise would be lost if the receiver could see what the present was. As a result, the feeling of hiding the identity of the gift is entertaining in and of itself. Exactly, for this reason, it is crucial that the gift packages to be designed hide the product from the outside and fuel the perception of surprise as much as the aesthetic touch. In this blog post, we will show you how to make distinctive gift wrapping. What is a Gift Box? The main and primary role of the gift box is to provide a beautiful appearance and complete protection to the product inside. Apart from protection, it should always be attractive enough to arouse curiosity. In general, gift boxes are made of materials such as cardboard, thick paper. Paper gift boxes are extremely durable and reusable. For this reason, it is seen that manufacturers are also turning to these papers. In addition, such boxes do not harm the environment when they become useless. The approach of individuals to gift boxes differs from the approach of brands. The package to be created for an individual gift may be exaggerated, costly, may not make a special effort to protect the product, and may not act according to the market it is connected to. However, the approach to gift boxes prepared for brands should be completely different. Boxes should focus on curiosity and excitement, but should not overdo it and confuse people. Since it will be produced in mass production, its cost should be considered. A material and design should be made that can protect the product. Designs should be made according to the market in which it operates, the habits of the target audience, and the competitors in the sector. In light of the above-mentioned issues, you can seek the help of LuxBoxPack experts to design gift boxes specific to your brand's corporate identity. Environmentally Friendly Gift Boxes Environmental awareness has become an even more important issue for brands in recent years. The reflection of this issue on box and package designs is of course undeniable. By producing environmentally friendly gift boxes, you can both strengthen the image of your brand and pave the way for reuse. A cardboard gift box, for example, can be used to build a flower vase, a photo frame, and so on. When compared to a plastic gift box, this eco-friendly gift box decomposes organically and swiftly. You can use Kraft paper as eco-friendly gift wrap. By using Kraft boxes, you may save money while also encouraging your loved ones to be environmentally conscious. All this approach can help you become more sensitive and powerful in the eyes of the target audience. Conclusion You can create unique package designs for special and precious days and strengthen the bond with your target audience. Remember to focus on the audience, not the single person. You can take a step in the right direction about gift packages by contacting LuxBoxPack, which analyzes you and your target audience in the most accurate way and creates creative gift packages suitable for your industry. ...

The Reasons Why Packaging Should Be Part of Your Marketing Efforts

Packaging is underestimated or may even be seen as only a means of protection, labeling, or introduction for users to identify the products inside. However, it has a crucial role in brand marketing strategies which has been proved by the surveys, consumers’ buying repetition is determined by their experiences including packaging style. Namely, if a consumer appreciates the product's packaging, this affects not only feedback but also promotes larger amounts of people via sharing pleasing experiences. It is important to understand the prominence of the packaging's role in the marketing efforts for the brands. Hence, we compiled three benefits of packaging for marketing. Attract the Buyer The appearance of the products eliminates obstacles on the way to raising awareness during the shopping process of the customers and also gives them an opportunity to distinguish themselves among others. Giving a place to abstract information about the product itself, usage conditions, and information about the brand and its values might be enough as an introduction for the decision-making process. Other details might be associated with customization of the packaging depending on your language, values, and brand images. Unboxing Trend Unboxing gaining importance in the last decades with the rising of the influencers and usage of social media as a PR channel. As your packaging becomes more charming and interesting, your product attracts attention. So that some products are becoming prevalent due to their boxing style being distinct and arising curious by sharing repeatedly on social media. Therefore, packaging is more important than ever under the effects of the social media era. Promotion Thanks to social media shares, your product and brand promotion is made possible through your packaging design’ which is intriguing. Moreover, renewing your packaging design in terms of color and illustrations might pave the way for continual promotion along with providing more places to share your ideas and values through little changes in the packaging. We are LuxBoxPack, a company that improves the quality of your packaging and provides your brand with more awareness, a positive appearance, and hence, profit. Please reach us via our websites regarding any questions, problems, or comments about your brand's journey packaging. ...

Technological Advances in the Packaging Industry

Technology and innovation... These two words form the basis of the packaging industry. Changing market regulations, customer demands and environmental protection factors ensure that this sector is constantly changing. Innovative companies always try to help their customers in this regard. However, in our world that is becoming more digital every day, it is necessary to pay close attention to the concept of e-commerce. What is e-commerce? Regarding packaging, it is how businesses package their products as they try to get them from the warehouse to the customer. Why is E-Commerce Preferred? The answer to this situation comes from customer satisfaction, which is a priority in their businesses. The effect that the cardboard inside the package will have on the customer is very important. This creates a bond between the customer and the brand, and the happiness experienced after in-store shopping is transferred to the customer from the digital store. What are the New Trends in the Packaging Industry Thanks to E-Commerce? Sustainability always comes first. Acting in this context, companies began to evaluate packaging options with recyclable materials and thus began to try to increase their customers' loyalty to their brands with this method. Particularly, efforts have begun to compensate for the undeniably heavy carbon footprint of the supply chain, at least with this method. Another trend is; is the speed of the packaging system. Companies trying to keep up with orders due to increasing e-commerce have tried to use time correctly by using automatic packaging methods. Finally, there are innovations in producing return-ready packaging. In some cases, people who shop online may want to return their packages. Therefore, one of the main goals is to ensure customer satisfaction during the return phase. For this reason, packages that remain usable after opening will always make the companies that use these packages preferable. For all these reasons, if you want to have support by your side in the age of technology; please do not forget to contact us to benefit from LuxBox's experience. ...

Book Box

Books are easy to get damaged. And in this age of online shopping, they are one of the most bought products. Since they are so prone to damage, the box they get sent has to be durable and protective. For this exact reason, we make our book boxes from top notch materials. The book boxes can be customized in any way you want. It can draw inspiration from the book itself, or it can show the personality of your brand. We use bleed-proof papers, so the colours will not smudge in any way. For the best customer experience, we will work with you all along the way, and create something special. ...

Using Paint in Boxes

One of the most crucial parts of the expression created by the boxes used in packaging is the color. The colors of the boxes are an important element in understanding the contents of the box and its intended use. However, the paint is not the only factor that determines the effect and properties of paints, the texture created by the paint on the box, the smell of the paint in some scenarios and most importantly its content makes a difference in this regard. When the subject is box painting, the floor on which the paint is made and the relationship of the floor with the paint also gain importance. For this, the type of cardboard on which the packaging is made is preferred in a way that does not refuse or ripple the paint. Paint Types Water-Based Paints: This type of paint, also known as acrylic, is frequently used in box painting because it is water-based and has very easy use. Another important feature of this variety is that it is a more suitable option for people with allergies, as it is mild in odor care. Oil-Based Paints: Oil-based paints are generally produced using animal fats. This type of paint is not vegan, can have a strong odor if not processed synthetically, and is more difficult to use and apply compared to acrylic paint. Spray Paints (Aerosol Paints): Because spray paints are formulated as a gas mixture, they can trigger allergic reactions. Aerosol-based paints are mostly odorless after treatment. The compatibility of these types of paints with the materials used in box making is not very high. Boxes Prepared with Paints Suitable for You are in LuxBoxPack. Contact us now to take advantage of our exclusive box solutions! ...

Modern Packaging Designs

Trends are essential in terms of integrating the brand by following these dynamics, so that many industries do not lag behind both in the market and their competitors. These periodically altering trends have an active role in influencing client purchases and business sales. Our ever-changing and developing world is also becoming increasingly modern. This modernity, on the other hand, impacts the policies of the industries they follow at the same rate, ensuring that their changes are visible to their products. The understanding of modernity adopted in packaging designs and client requests in this direction is expanding, and their likes and interests have begun to change to this design model. As a result, in order to have modern designs in your package and to attract your present and new customers to your business, a few crucial information are provided below. Simplicity In comparison to previous design models, simplicity is one of the most noticeable aspects in new design models. Designs that are not flashy, rough, or difficult to understand are becoming increasingly associated with a grasp of modernity. One of the most distinguishing characteristics of simplicity and modernism is the naturalness and harmony of color tones. Modern Lines Scandinavian culture and the design style embraced by this culture have begun to spread quickly and have had an impact on many regions of the world today. It is even regarded to be the foundation of current designs. The prominent characteristic in this design style is simplicity, which is observed to be integrated with geometric lines. You may attain modernity in your packaging by using modern geometric patterns and lines. Redesign Your Logo Integrate your logo into the package concept and category you'll be creating. Even if you wish to develop modern packaging that meets all the required criteria, creating your brand's logo with this understanding will result in harmony. At the same time, it will allow you to demonstrate the meticulousness and attention you place on your job, even down to the slightest detail. With the font modifications you make in comparison to the existing traditional design of your logo, you will find harmony for both your packaging and the logo of your brand that symbolizes you. You can get in touch with LuxBoxPack right away to receive modern designs in your packaging, to keep up with current trends, and, most importantly, to keep your brand up to date across industries. ...

Designing Gift Packages for Businesses

Gifts are one of the leading issues in the company's customers and corporate relations. Gifts to customers, employees, and other companies are important in determining the image of the brand. While preparing the gift, the gift package should be carefully selected, and attention should be paid to its details. Its size, material, appearance, and many other elements are important factors in determining your gift’s value. Design Suggestions for Your Gift Boxes You have many options to take your gift boxes to the next level. You can start shaping and customizing your gift by choosing the size of your gift box. It is important to choose the size according to the type of gift because the size of your box will give your customer an idea about the gift. For example, buying a large box for a small gift may give the wrong idea about your gift. That's why you should carefully design and customize gift wrapping. Gift Package and Compatibility of the Gift Another important point in gift packages is to design your package in harmony with the gift inside. For example, it would be suitable to make a gift box designed for a birthday colorful. However, it would be correct to design corporate and intercompany gifts in a way that reflects a more serious and corporate expression. In addition to designing according to the place or institution where the gift will be given, it is important to choose according to the gift. While a gift in the electronics category should have a simpler design that can reflect the gift, it would be more appropriate to use a different and colorful gift box for textiles. Thanks to LuxBoxPack’s expertise, you can choose the best gift boxes for your gifts. Your Corporate Gift Box Choices Choosing the gift boxes prepared by businesses according to the target of the gift adds value to the gift. The design choices that a business will make while preparing a gift box for another business should reflect a more corporate and formal understanding. The gifts that businesses will give to their customers should increase the brand value and attract the attention of the customers. Finally, gift boxes prepared for e-commerce or shelves should be sales-oriented boxes that can vary according to the sector. Conclusion Businesses should carefully design their gift packages to get the best results and level up their packages. This is important for both your brand value and the sales of your products. You can be successful and develop your brand by consulting LuxBoxPack expertise. ...

Packaging Identity for Small Business

The pandemic experienced in 2020 was very different, having to stay in the city, those who could not adapt to this difference were the ones who suffered the most. Innovations brought the innovations that came with them or it can be said that a small positive delight can be said. It is also small businesses that can be seen as one of the links. Those who qualify for small businesses are those who are protecting. Love At First Sight With The Brand It is slightly more attractive, unlike small businesses. Such is the case, big jobs fall on small businesses. Different, differentiating from other small facilities with service and packaging. With its packaging, it prepares the designs for the products that can be noticed in the first sale and related to usage. With distinctive packaging that should never be underestimated, the small business reflects its style, shaping its audience and buyer. Show your packaging with scenarios to be shown on social media. Who can say no to beautiful and visible packaging? Professional Packaging Design One of the people that should not be overlooked in small business is finding professionalism. It's an installation of confidence to show off their small embroideries packaging that evaluates your work. LuxBoxPack For Your Small Business' Packaging Identity If you too, don't stop looking at LuxBoxPack's designer packaging to suit your small business' more professionally designed products. Small businesses deserve to grow. ...

Ways to Be Different in Packaging Design

The priority of all brands in each product design is to be different, to produce the difference. You should bring together hundreds of consumers who are bored with the same product before you with different and high quality. The most important part of being different is having a different package and a different wrapping. If the packaging has enabled the consumer to receive the product, it will enable the consumer to purchase that product at a rate of 70%. You should understand the importance of this ratio, which cannot be underestimated, and prove yourself to the consumer first with your appearance and then with your quality. FOLLOW TRENDS Follow trends on a global scale. Learn which colors and which forms are trending in packaging and wrapping design and apply them very well. While following these trends, not being the same as other brands will take you one step further. You will have to isolate yourself from standardized, ordinary designs. If you get out of this situation, you will always be one step ahead. While following the trends, you can contribute to your brand personality by adding small differences to your LuxBoxPack packaging and adding your brand's signature. ANALYZE YOUR COMPETITORS AND YOUR TARGET AUDIENCE You will need to analyze your competitors very well as you condition yourself to be different from your competitors. This process, which is as important as the target audience analysis, will determine your place in the sector and the eyes of the consumer. After examining the packaging and wrapping designs of your competitors and determining the pros and cons of your competitors' designs, it is time to create your packaging and wrapping. You can be inspired by the trends you follow before creating your design, but the most important is your target audience analysis. If you know the buying habits of the community you will sell your product to, you need to bring this information into your design. LuxBoxPack will gladly help you with different designs that will put your brand ahead of competitors in accordance with your target audience. SUITABLE DESIGNS FOR THE TARGET AUDIENCE While trends are very important to our design, the most important thing is always the audience. Their habits are ahead of every trend. Knowing your target audience will always give you a plus. Create packaging and package designs that appeal to your audience with LuxBoxPack. DIFFERENTIATE YOUR DESIGNS WITH LUXBOXPACK LuxBoxPack is ready to offer the best solutions for your brand and products. For many printing, packaging, and wrapping suggestions for product boxes, contact our LuxBoxPack expert team now. Let us help you develop your brand and increase your customer satisfaction right away! ...

2023 Packaging Trends