2023 Packaging Trends

23.04.2024

The packaging industry has undergone a significant transformation in recent years. The fact that consumers are more sensitive to the environment and the interest in sustainable packaging has led to the formation of new trends in the sector. These trends affect both the packaging designs of the products and the materials used.

Some of the prominent trends in the packaging industry in 2023 are as follows:

Sustainable Packaging

Sustainable packaging is produced from recyclable, renewable and biodegradable materials used to promote environmental awareness. Consumers now pay more attention to the sustainability of the packaging of their products. Therefore, packaging manufacturers offer sustainable packaging options to reduce the impact of their products on nature.

Minimalist Design

Minimalism is a trend in which simplified and minimalist designs come to the fore. This design trend is also seen in the packaging of the products. Companies highlight the natural beauty and quality of their products with packaging with a minimalist design. Simple yet attractive designs can make consumers show more interest in packaging.

Personalized Packaging

Consumers can show great interest in personalized products and packaging. That's why companies use personalized items like their customers' names or logos on packaging to offer consumers a tailored experience. Personalized packaging increases customer loyalty and brand awareness.

Flexible Packaging

Flexible packaging has the advantages of being lightweight, portable and reducing storage costs. Therefore, the use of flexible packaging is increasing. Flexible packaging provides consumers with greater variety and ease of use. It also helps extend the shelf life of products.

Smart Packaging

Finally, smart packaging is also a prominent trend in 2023. Smart packaging is equipped with RFID tags, QR codes and other technologies. Thanks to these technologies, consumers can easily access product dates, supply chain, manufacturing processes and even information about product recycling.

In addition, smart packaging can also help control the safety and quality of products. For example, smart packaging for food products can track product shelf life and storage conditions. In this way, the freshness and safety of the products can be maintained.

As a result, trends such as sustainability, minimalist design, personalized packaging, flexible packaging and smart packaging seem to be prominent in the packaging industry in 2023. These trends will play an important role in both meeting the expectations of consumers and reducing the environmental impact of the packaging industry. If you want to integrate the trains we mentioned into your brand, you can contact the experienced team of Luxboxpack.

Minimalism and Packaging

Minimalist designs, which show up in many areas in Turkey and Europe, are on their way to becoming a trend in packaging designs. In many designs such as decoration, logos, billboards, and even tattoos, people and brands are now focusing on minimalist work. Packaging designs also focus on minimalist works in line with this trend. In our country, we can see that many flashy and exaggerated things are replaced by simplicity. Even if it is thought that this trend is progressing slowly in our country, we will see that many brands will keep up with this trend soon. Today, consumers have formed a buying habit in which packaging design is more important than the product itself. Since the consumer encounters the packaging before the product, he establishes the first bond with the packaging. If the packaging is affected too much, the value of the product increases as well. For this reason, packaging should also take into account the changing habits of society. The minimalist design trend, which has included our country for a long time, has started to show itself in all design works. Packaging seems to be the sector that this trend will affect the most soon. COLOR SELECTION IN MINIMALIST DESIGNS The color where we can feel minimalism most deeply is black. Even the plain black color alone is a good design, as well as making the other side feel the most healthy and minimalist. In addition, gray tones can be as effective as black. Although anthracite color is prominent in space designs, it has started to be used in many designs. We also see minimalist works in vibrant colors, but we see more matte versions of those colors. COLOR SELECTION IN MINIMALIST PACKAGING DESIGNS First of all, is your concept suitable for minimalism? If not, how can you make it suitable? After answering these questions, it's time for design and color selection. You can choose a color suitable for the trend and get a design that fits your concept. Remember, you can set the trend, too. In the design world that is easily influenced by each other, your unique design can be a pioneering work that sets the trend. At a time when social media is so important, your packaging should embellish the consumer's stories, and that's why the color selection is just as important. Depending on the characteristics of your product and your consumer portfolio, the color you choose should accurately match your design. If you cannot find the right correlation between them, it may have a negative effect on the consumer. THINGS TO CONSIDER IN MINIMALIST PACKAGING DESIGN Underlying minimalism is the idea of simplicity. If you are going to make a minimalist design, you should not go out of simplicity. In our changing and developing society, showing off leaves its place to simplicity. Reflecting the simplicity formally is much easier than you think. With quality material, the right choice of color, the right placement of product information and brand information, you will have a very nice minimalist work. REACH MINIMALIST DESIGNS EASILY WITH LUXBOXPACK! If you want to highlight your products with a minimalist approach, the LuxBoxPack expert team is ready to assist you. Contact our expert team to meet plain and many more designs! ...

Best Alternatives for Plastic Packaging

More than 300 million tons of plastic wastes is produced worldwide per year. Much of them are single-use, non-compostable waste ending up in landfill or in our oceans. It's important that we all reduce the volume of plastic waste in the world-on the basis of people and businesses. Plastic-free packaging will not only benefit the environment but will also appease the rising number of consumers who are environmentally aware. This is why we have brought together this article on the best plastic packaging alternatives. Switch from Plastic Packaging to Paper Packaging The average lifespan of plastic is anywhere between 450 to 1000 years. The average lifespan of paper? Four weeks. It's a solid evidence that paper packaging is much viable against plastic packaging. The most common type of paper packaging is cardboard boxes. The most commonly used types of cardboard boxes are: Corrugated boxes Rigid boxes Folding cartons These boxes serve a variety of products for companies of all shapes and sizes. Whether it's for jewellery, clothes, books, electronics or some other commodity, boxes are a perfect alternative to plastic. But what are some of the other benefits of paper-based packaging? Plastic takes a really long time to decompose We can't stress that enough. In 1992, a shipment of 28,000 "rubber" ducks fell into the ocean somewhere between Hong Kong and the United States. People have found them washed up on beaches all over the world , having traveled extreme distances in the process. They faced blistering conditions in the Arctic, but they came off unscathed. Each year an unfathomable amount of plastic waste is ending up in our seas, destroying marine ecosystems and disturbing the ocean's food chain. The stubbornness of these little ducks shows how difficult it is for plastics to decompose. Conversely, all the ducks were packed in standard cardboard boxes, which began to decompose as soon as they came into contact with the sea. Paper is more sustainable than plastic Recycling is the main benefit of cardboard boxes. Consumers can make purchases with the knowledge that packaging can be disposed of responsibly in a recycling bin. And throwing your cardboard packaging in the recycling bin is not the end. More often than not, that recycling is repurposed and used again for other cardboard packaging or boxes. Sustainable is in Millennials are at the forefront of the sustainable movement that undoubtedly affects customer behaviour for good. From free-range food to vegan products, millennials lead the way with their lifestyle and behaviour in creating a sustainable environment. This trend illustrates why brands such as yours must give their consumers more sustainable packaging choices. Paper-based packaging is the environmentally friendly alternative that will satisfy the rising number of demanding green consumers. Use paper to replace plastic elements from your packaging You've made the transition to paper packaging with a beautiful custom box, but that doesn't mean you've removed all plastic from your packaging. Packaging tape is an important part of packaging your stuff. It secures your valuable goods and guarantees that they arrive at their destination just as they left your shop or warehouse. But many tapes are plastic-based, and therefore end up in landfill, much like most single-use plastics. Moving to an environmentally sustainable option like kraft tape would ensure sustainability for your product. Kraft tapes are made of either natural brown paper or white paper covered with natural glue. Double wrapping products with plastic is another unnecessary use of plastic. Switch out that plastic to a sustainable alternative like custom tissue paper. The change will not only lower your carbon footprint but likely add to the unboxing experience for your customers. Final Words Plastic packaging destroys the world, gradually. This indestructible, overused material is clogging our oceans, killing our wildlife. We also need to do our part to reduce the amount of plastic waste that we produce both individually and at the corporate level. Switching out plastic for paper alternatives is a good step in the right direction, however much more can be done. When doing your part, it is also important to pay close attention to emerging technology and reconsider how plastic is used. ...

Changes in the Packaging Production Sector

According to the research conducted by Simon-Kucher & Partners, the two most important trends for the paper and packaging industry in the last 5 years: sustainability and digitalization. It is predicted that the importance of these trends will increase gradually and that they will directly affect the product management, value chain, sales, and pricing processes of the manufacturers by getting stronger in the next 3 years. Especially the pandemic period plays an important role in the spread of these two trends. So how can companies adapt to the effects of sustainability and digitalization trends that have accelerated with the pandemic? The sustainability trend has been a growing trend during the 2010s, usually with the corporate responsibility activities of governments and brands. However, in recent years, it is seen that the main lines of the trend have changed and large companies are now looking for sustainable options. Big companies like P&G, Pepsi, Unilever have come a long way in finding packaging that is 100% recyclable or biodegradable. Therefore, the sustainability trend, which will gain more importance as we approach 2030, will become an even more critical decision point in purchasing processes. However, it seems that many companies in the manufacturing sector are still not actively catching up with this trend. Therefore, there are a few actions that paper and packaging manufacturers who want to catch up with the sustainability trend should take. These are on R&D and product strategy. R&D Brands should add sustainable products to their existing R&D plans to meet market demand. It should be ensured that product options are ready to meet the needs of customers until important change dates such as 2025 and 2030. Product Strategy The number of sustainable options in the product portfolio of brands should be increased. For non-sustainable products, brands should identify sustainable options that can replace these products with a product life cycle perspective. The digitalization trend has emerged as an important trend as well as sustainability, with the great impact of the pandemic. Digitalization, which has been going on since the beginning of the 2000s, has started to become effective in the paper and packaging industry, albeit later, in recent years. Contrary to expectations, the main process that is expected to be affected the most by digitalization is known as sales processes, rather than innovative solutions such as smart packaging. Therefore, there are a few actions that paper and packaging manufacturers who want to catch up with the digitalization trend should take: Planning Digital Touchpoints With digitalization, contact points with customers began to increase and differ. Many new channels such as online purchasing options, order interfaces, and social media stand out as important contact points for paper and packaging manufacturers. Brands should use omnichannel at customer touchpoints to stay one step ahead of the competition in the market. Therefore, establishing teams such as telesales, multi-channel customer service, online technical support within the sales team should now be the first priority for manufacturers. Standardization of Sales Processes Brands need to design their sales processes in line with the digitalization trend and standardize them both internally and at the customer base. With the reduction of time spent on activities with the digitalization in these processes, the additional time that arises needs to be rescheduled and the necessary human resources for sales teams need to be reviewed. Follow Packaging Industry Trends Closer with LuxBoxPack! Follow LuxBoxPack closely to reach developments and new trends in the paper and packaging production industry easily and quickly. So, get the information you need for your brand right away and get one step ahead in the industry! ...

Special Touches That Make Your Christmas Packages Stand Out

The Christmas season offers brands the opportunity to show their customers how much they are valued. During this time, the packaging choices of brands should go beyond just protecting the products and reinforce the connections they have with their customers. A well-thought-out box packaging provides an unforgettable experience to customers while strengthening the brand's image. Here are some suggestions that brands should consider in their box packaging choices during the Christmas season: Emphasizing Brand Identity: The packaging should be consistent with the brand's colors, logo, and typography. This increases brand recognition and personalizes the shopping experience for customers. For Christmas, combining these elements with traditional Christmas motifs reflects the spirit of the season and reinforces brand loyalty. Sustainable Packaging Materials: In this age of increasing environmental awareness, packaging made from recyclable or reusable materials should be preferred. This demonstrates the brand's commitment to sustainability and creates a positive connection with environmentally friendly customers. Enriching the Customer Experience: The box packaging should offer a special experience when opened. For example, a Christmas message or a brochure telling the brand's story encountered when opening the box creates a personal connection between the customer and the brand. Packaging Like a Gift: The packaging itself should make customers feel as if they are receiving a gift. Using ribbons, special labels, or custom design papers enhances the value of the product and makes customers feel special. Functionality and Safety: Packaging should protect the products while also being easy to open and convenient to use. Safety, especially important in online shopping, means that packaging should be both sturdy and resealable. Innovative Design Approaches: Creative and innovative packaging designs attract customer attention and encourage sharing on social media. Original design elements increase the likelihood of the products being chosen as gifts. Cultural Sensitivity: Although Christmas is a global holiday, different cultural practices and traditions should be taken into account. Packaging should be designed to appeal to a broad customer base. Personalization Options: Offering packaging options where customers can have their names or messages written provides a personalized shopping experience and increases customer satisfaction. Throughout the Christmas season, carefully selected and designed packaging increases customer loyalty and enhances the brand's image. In conclusion, using Christmas packaging not only makes your customers feel valued, but also strengthens your marketing strategies. If you are looking for packaging solutions suitable for your brand identity for the Christmas season, you can contact LuxBoxPack. ...

Returning to Nature with Minimalist Packaging Designs

Packaging materials now constitute a significant amount of our world's waste. Packing materials for food, cosmetics, and other products have a negative impact on the environment. This is due to the fact that packaging materials are not recyclable and do not dissolve in nature for years. However, in recent years, minimalist package designs have provided a solution to this problem by taking an eco-friendly approach. In this blog article, we will look at the benefits of this kind of packaging. What is Minimalist Packaging Design? By removing extraneous features, minimalist package designs provide a basic and functional design. These designs minimize the usage of unneeded packaging materials while giving consumers a clear impression of the product's content. This contributes to less packaging waste, which is harmful to the environment. Minimalist Packaging and Materials Minimalist packaging is typically created from recyclable materials. As a result, their utilization provides an ecologically friendly strategy by lowering the quantity of waste that destroys nature. Advantages of Minimalist Packaging Also, minimalist package designs allow for more product storage and transportation. This results in less packing and cheaper transportation costs. As a result, minimalist package designs are advantageous both ecologically and economically. Minimalist packaging designs have an appealing aesthetic appearance. These designs' basic and attractive appearance attracts customers and makes them preferable. As a result, minimalist package designs play a vital role in moving towards a more sustainable future. In conclusion, minimalist packaging designs increase environmental awareness by offering an eco-friendly approach. Therefore, minimalist packaging designs are an important step towards a sustainable future. With the widespread use of these designs, it will be possible to reduce packaging waste and adopt an eco-friendly approach. This will help to protect our environment and ensure that future generations live in a healthy environment. You can contact LuxBoxPack to adapt minimalist packaging designs to your brand. ...

Olive Oil Bottle Box

Carrying liquids in boxes have always been a challenge. Until now. With our olive oil bottle boxes, you no longer have to think about the problems. It makes sure that the bottle is always safe, while remaining stylish, and reflect the natural qualities of the olive oil to the design. To create a box that is so good at its job, we only use high end materials. We build the box with the highest quality corrugated cardboard, and make carrying or shipping olive oil a no-hassle situation. ...

Minimal Color Trend in Box and Packaging Design

You have many options for your box and packaging designs. You can evaluate many options such as choosing a special design language for your brand and continuing with it, using special days as a theme in your designs, or reflecting the design trends of the period you are in on your packaging. Since your box and packaging designs are important factors that will enable you to communicate with your customers, a careful and careful study will contribute to your brand. Design Language and Brand The design language, themes, and approaches you will use have an undeniable effect on the purchase of the product and the feedback after the purchase. When determining your design language, you should first consider and examine your target audience. After determining your target audience, the next step is to consult statistics on this audience's habits and preferences and determine a suitable language for the audience. Apart from determining your design language through these steps, you can determine a variable and up-to-date design language by advancing on trends. Trends and the Minimal Color Trend As stated in the previous sub-title, trends are a subject that can cover a large part of your design language studies. In 2022, the minimal color trend in box and packaging designs is one of the most important trends. This trend includes a contrast to too flashy designs with lots of detail and text. It contains items such as the use of one color and minimal text on the packaging. With minimalist packaging, you can eliminate the unnecessary and reveal the essence of the product. The minimalism you will use in color and typography will add a more original atmosphere to your product than other designs. The message you send with a minimalist design will help you to appeal to everyone. Your Choice of Color and Text on Packaging Your color and text choices in your minimal packaging designs should be different from your standard designs. The color you choose should be able to summarize what your product promises or evokes on its own, and your text should have a clear and full expression despite its brevity. Your choice of text character and font should support and reinforce the plain and concise narrative. Conclusion The care and effort you will show while designing your packaging are directly proportional to the appreciation and satisfaction of your customers. For this reason, it is necessary to approach your packaging designs with care and to do enough follow-up and study on them. LuxBoxPack will help you catch the trends and get the design you need through its experts. ...

RECYCLING PAPER PACKAGING

Waste paper is any kind of paper, pasteboard, and cardboard that completes its function in any area of use and is discarded. Paper is one of the materials that have an important place in our daily life. Paper whose main material is wood; It is used as newspaper, magazine, wrapping paper, napkin and thrown away. On the other hand, studies on recycling paper continue and unnecessary tree cutting is prevented to some extent. Paper and cardboard packaging materials, which are turned into bales, are trimmed and reduced in size so that they take up less space and can be easily processed in the recycling facility. It is then subjected to a secondary screening process. After this process, waste papers go to the pulping process. After the pulp is formed, the papers are separated from their inks by applying various bleaching chemicals together with the air. At this stage, the pulp is brought to the desired color. After going through the purification process, it is now suitable for new paper. We can clearly understand the importance of even a single tree in the difficult period our country is currently in. For this reason, paper and paper packaging recycling now have vital importance for our country. We, as LuxBoxPack, offer creative packaging solutions with products using recyclable materials. Paper Waste Recycling Processes The recycling of paper waste consists of some important stages. It is collected separately from other wastes after use. For recovery, it must be collected separately, cleanly, without wetting. The blue color is deposited in the deposition equipment. It is placed in the collection box by being compressed so that it does not take up volume. It is not mixed with other wastes during collection. Paper and cardboard wastes collected separately are brought to licensed recycling facilities. Paper waste is processed in recycling facilities to produce paper and cardboard again. Paper waste, which passes through these stages, is recycled and allows us to have a sustainable nature and to keep us away from unnecessary tree cutting. Paper Waste Bins There are now paper waste collection boxes on every corner in our country. The use of these boxes is now of vital importance for our nature. Recycling a used paper reduces air pollution by 74-94%, water pollution by 35%, and water use by 45%. Adding 1 ton of waste paper to the pulp prevents 8 trees from being cut down. Recycling is a very productive economic investment in the long run. Human beings are faced with many economic problems in the future as a result of the gradual depletion of raw materials and natural resources. At this point, recycling is the best opportunity for the recovery of the economy. On the other hand, many recycled wastes will contribute greatly to the prevention of environmental pollution. Get Eco-Friendly Packaging with LuxBoxPack LuxBoxPack is making a significant effort to produce recyclable products. You can contact the expert team of LuxBoxPack to bring your brand together with environmentally friendly packaging. ...

Suggestions On Kraft Box Designs

The design of your box is as important as the design of your product. The boxes that you will design in harmony with your product and brand are so essential that your customer can change their minds whether buying a product or not. Therefore, you must make careful choices when designing your boxes and make decisions based on your analysis. What is Kraft Box? Kraft boxes are made of kraft paper produced from pulp wood fibers. These wood fibers contain cellulose and lignin. Lignin holds the fibers together and gives them their brown color. Kraft paper does not need to go through any processing to reach a stylish brown. One of the advantages of kraft paper is to adopt an environmentally friendly approach while capturing this color. Why Should You Use Kraft Box? There are many reasons to use Kraft boxes. The leading of these is the kraft boxes are 100% recyclable. You can make a great contribution to the recycling process worldwide by using kraft boxes for your brand. Kraft boxes are difficult to cover due to their rough texture. Since coatings are difficult to separate from the paper, it complicates the recycling process. Kraft paper has a reverse situation that makes it environment-friendly. Another reason to use it is that kraft cardboard is strong and durable. A thick surface makes it resistant to damage, moisture, and heavy use. Using kraft paper with these properties will be profitable for both your brand and your customers. You can contact LuxBoxPack to get suitable kraft boxes for your products. Kraft Box Designs With many different types of kraft cardboard and different design options, you can offer your customers suitable packaging options. By presenting foldable kraft boxes to your customers, you can create an option that can be used for different purposes. By using kraft boxes with transparent lids, you can both benefit from the advantages of the kraft box and give your customers an idea about what is inside the box. Finally, you can get extraordinary options by designing oven packaging type food boxes with kraft paper. Conclusion Offering different options of Kraft boxes to your customers means having many options that can satisfy them. You can contact LuxBoxPack to choose among the kraft box models that will satisfy your customers. ...

Customize Your Brand with Versatile Foldable Boxes

In today's competitive business environment, brands are constantly seeking innovative solutions to create a unique identity and provide customers with unforgettable experiences. This is where versatile foldable boxes come into play. These flexible and customizable packaging options allow brands to present their products in a unique way and establish a connection with consumers. In this blog post, we will discuss how versatile foldable boxes can personalize your brand. Design Compatibility with Your Products Foldable boxes can be designed to fit the dimensions and shapes of your products. For instance, if you have products of varying sizes and shapes, you can customize the boxes to suit these differences. This enables you to design a box that can accommodate each of your products and ensure their safe transportation. It also allows you to personalize the boxes with custom graphics and colors that reflect your brand identity. Creative Packaging Designs Foldable boxes are an excellent choice for creative packaging designs. By incorporating special cuts, windows, foldable shapes, and interesting opening mechanisms, you can differentiate your brand. Portability and Convenience Foldable boxes offer portability and convenience. By using easily transportable and storable boxes when presenting your products to customers, you can enhance operational efficiency. Additionally, the comfort and ease of use that customers experience when using your products can increase your brand's value. Marketing Opportunities By integrating marketing messages such as custom prints, promotions, or discounts into the boxes, you can engage with customers. Moreover, imprinting the boxes with your brand logo or slogan can boost brand awareness. Versatile foldable boxes provide numerous opportunities for customizing your brand and offering creative solutions. By presenting your products in a unique and memorable way, you can enhance the customer experience and elevate your brand's value. The design options, portability, sustainability, and marketing possibilities clearly demonstrate why foldable boxes are an attractive choice for your business. To learn more about this topic, feel free to reach out to the experienced team at LuxBoxPack. ...

2023 Packaging Trends