Tips, news and updates about the packaging and paper industry world
Multiple Roles of E-commerce Packaging
The packaging is both art and science. With the mix of environments where products are sold and bought, there has never been such an important period for packaging. Social media platforms such as Instagram and Facebook have challenged traditional retail environments by opening ways for brands big and small to sell products directly to consumers. E-commerce has brought brands an era where they could not control delivery and customer communication and gave brands unlimited customer access and control. Designing successful packaging for direct-to-consumer e-commerce is difficult because the packaging must be optimized to secure the product, make a good impression, and be environmentally friendly. So how do you design a package that provides all this?
Preserving Product Integrity with Sustainable Packaging
With e-commerce, shipments pass through additional distribution points compared to traditional retail packaging. Since e-commerce products change hands more often, they will need to be durable. If your product arrives damaged, the consumer's perception of your brand will likely be negative. Therefore, protecting product integrity is extra important to protect not only the product but also your brand image.
Choose Materials and Structure Wisely
To make the packages more durable, brands can use heavier cartons and use structural packaging designs best suited for shipping. However, when you want your packaging to be durable, you need to avoid crossing the fine line between durability and overpack.
Be Environmentally Friendly
Sustainability is an important factor that many consumers consider - especially when it comes to e-commerce. Overpacking or unsustainable materials can cause consumers to think negatively about your brand.
Delivering the Right Brand Message with an Exciting Unboxing Experience
Delivering the right brand message with an exciting unboxing experience
In reaching directly to the consumer via e-commerce, a brand cannot afford to make a first impression on a store's shelf before purchasing.
Be Consistent With Your Brand Message
Part of creating a powerful unboxing experience is staying consistent with your brand message. A package that is a good representation of your brand's value is more than just colors or messages printed on the outside of the box. Your brand message should be represented at every step. This includes the type of packaging materials, their structural design. For example, a natural skincare brand should use simple packaging made from sustainable cardboard to convey eco-friendly and organic brand characteristics.
Impress with Images and Colors
Your customer's attention should be drawn the moment she looks at your packaging. Businesses can do this with images and colors that match their brands. For example: Using a coating of your brand's colors. This is a great way to lock the customer on their new product and encourage them to open it. Personalized printed materials, such as a thank you card or a product manual printed on the inside or outside of the packaging, are not only interesting, but both help create brand consistency and build brand credibility.
Continue Exploring The Packaging World With LuxBoxPack
Ready to explore the e-commerce packaging world? Remember that versatile and effective packaging design is a strong brand ambassador. Your brand should offer a unique unboxing experience and yet maintain the product well. Contact us to find out how LuxBoxPack can help you.
Increase the Efficiency of Your Package - Tips and Advice from Our Experts
As more brands opt for e-commerce, it is increasingly critical that packaging is efficient and that high-quality products get to consumers' doors.
According to PMMI's 2019 report, 58% of consumers do not choose the same brand again when they buy a damaged or broken product and even go to buy from competing brands. Not surprisingly, in the same study, 70% of brands reported planning changes to their secondary packaging. The main reasons for rethinking secondary packaging are: preventing damage, avoiding excess material, and creating more efficient packaging through kit/bundling. Let's examine how a well-designed secondary packaging can make a difference in each of these three areas to produce a packaging that is recognizable, efficient, and safe, and let's look at the opinions of our experts.
Use Durable Packaging
Compared to traditional retail packaging, e-commerce packaging must go through more processing before it reaches the customer. For this reason, brands should take extra care when trying to create a packaging design that is durable and will keep the product strong.
Ensuring that the packaging is prepared well enough to protect the product fulfills one of the basic duties of the packaging, keeping it safe and makes the customer happy. However, durable packaging benefits your brand in a variety of ways. First, creating a well-tested durable design means cost savings.
Also, you won't have to worry about delivering a damaged product, and satisfied customers will strengthen your brand image.
Efficiency in Design
Effective packaging design can have a significant positive impact on your business. From the packaging materials used to the structural design, the efficient design will affect not only the appearance of the product but also the cost of delivering a product to a customer.
There are many ways to create a more efficient packaging design. For example, if you are a brand that typically sells 3 items of the same size at a time, it may be useful to create a modular that holds these 3 items together rather than shipping each item separately. This will most likely save your time and material at the fulfillment center.
Kit building and packaging is a good option for e-commerce brands, especially if you have multiple products that match well together. By combining products and creating a single package instead of multiple individual packages, brands can reduce order fulfillment costs and increase efficiency. In terms of revenue, kitting and packaging can increase the value of an order. If a customer is interested in a product, showing other products along with the original may result in higher sales.
However, your brand may still encounter certain obstacles. The good news is that brands can create packaging designs to address these issues. For example, you may have three different products with different shapes or sizes. Transport efficiency can be created by creating secondary packaging that fits in a single kit, without the hassle of extra shipping.
Avoid Too Much Material
While it is sometimes necessary to use additional packaging to protect your direct-to-consumer product, using large amounts of the packaging material can damage your brand. This is because today's consumer is environmentally conscious. In fact, according to a study by Billerudkorsnas, 61% of consumers say they are considering moving from their current brand to a more sustainable brand.
Therefore, it is very important for brands to correctly assess the shipping risk and use only the required amount of secondary packaging.
Using less material in your secondary packaging is not only good for brand image, but the lighter weight of the packaging can reduce shipping costs.
Meet LuxBoxPack Packaging Solutions
LuxBoxPack is the best assistant for brands that want to create a more efficient package that protects the product, avoids excessive materials.
We can help you redesign your packaging so you can enjoy the benefits of a great brand image, lower costs, and much more. Contact us immediately.
Sustainable Packaging Options For Brands
Almost every brand today is taking steps towards being environmentally friendly and more sustainable. For some brands, the entire range and products are based on sustainable, environmentally friendly roots. Others are making changes in key areas that contribute to the goal of becoming more sustainable. The good news is that there are several changes you can make, both big and small, to create more sustainable packaging options regardless of the size of your brand.
Sustainably Sourced Packaging Materials
Using sustainably sourced ingredients whenever possible plays an important factor in creating a sustainable product. Among these, local resources may be used with the most accurate methods. Companies can reduce transport emissions by sourcing products and materials domestically. As less packaging is needed when sourcing products and materials locally, the carbon footprint will also be reduced. Buying recycled materials from local factories is another sustainable practice. In addition, using sustainably sourced packaging materials is an effective way to create a more environmentally friendly product. Creating sustainable primary packaging may not be possible for every brand depending on the product and the budget determined, but fortunately, using sustainable materials for secondary packaging is a method that can be used by almost everyone.
There are different types of sustainable materials you can choose from for packaging. Two commonly known sustainable materials are listed below.
Post-consumer Waste Paper
Post-consumer Waste Paper is recycled paper made from waste that people used before. Instead of being dumped in landfills, Post-Consumer Waste Paper is recycled and can be used for beverage cartons, books, and more. This is a more sustainable option than using paper that is not processed, taken directly from wood pulp, and does not contain recycled material.
FSC Certified Materials
Products with Forest Stewardship Council (FSC) certification have been obtained from consciously managed forests and/or made from post-consumer waste.
There are different material categories for FSC-labeled materials:
FSC %100: Certified products from fully FSC certified forests.
FSC Mix: FSC certified products are made from multiple sources such as recycled materials, FSC certified virgin fiber, and/or controlled wood.
FSC Recycled: Products made only from recycled materials.
Simplify the Packaging
Designing your product's packaging structure to use less packaging will make your product more sustainable. However, it is important to use a balanced amount of packaging. While brands want to avoid using unnecessary amounts of additional packaging material, they can also use too little to compromise the integrity of the product. Therefore, it is important to ask yourself the question: "How much packaging material can be used without compromising the quality of the product and its packaging?" When "simplifying" a packaging material, consider three things carefully.
First, the simplified packaging material can have an impact on the visual appearance of the package. A simpler material can cause cracking with increased pressure in areas that are folded or scratched.
Second, consider how a finer material will react to your production and product handling. Will the packaging with plain material be able to support the weight of the product? Could changes in packaging materials cause rupture or malfunction in automatic lines?
Third, make sure you consider the shipping and distribution cycle that the product will go through to your customers. We strongly recommend that you conduct shipment tests to make sure the product and its packaging are on the destination as they leave your facility. Damage to the product at this stage can cause significantly lower costs and lost revenue for businesses.
Change to more sustainable packaging can be costly and devastating if you don't fully consider these three elements.
Multi-purpose packaging is a creative and fun way to make your product more sustainable. What's more, there are many different ways to make your packaging multifunctional. As an example, imagine a brand creating a secondary packaging made from cardboard for a food or beverage marketed to children. His is a great way to make secondary packaging multifunctional. Designing packaging that folds into a paper child's toy or figurine after being used for its original purpose (preserving the product) is a creative way to help pollute nature less.
Create a Sustainable Packaging Design with the Help of LuxBoxPack
Sustainable packaging not only helps the environment, but it also leaves a positive impression on consumers. If you want to create sustainable packaging for your brand, contact LuxBoxPack's expert team.
How Packaging Visuals Affect Consumers?
In the era of soundbites and 10-second marketing videos, "consumers don't always read messages on the pack," says Leatrice Eiseman, managing director of the Pantone Color Institute. The majority of the public are now becoming more accustomed to clicking icons while exploring concepts or following instructions, reminding that "we often live in an unwritten world full of images". In fact, it has been proven from time immemorial that colors have such a vital part in today's communication world and it is a fact that stands before our eyes.
Point of Purchase Decisions and Packaging Design
Research reveals that 70-85% of purchasing decisions are made at the point of purchase.
Choosing the most attractive color, shape, size, and textural effect are among the most important decisions you can make for your packaging. When used correctly and wisely, your packaging:
It saves you from the chaos in the market.
It gives the first impression that can trigger a purchase.
It provides communication with the consumer through elements such as shape, feels, coating, and graphics.
It creates an environment for an emotional reaction.
Your packaging among many product options; It must meet the demands of consumers who move quickly, scan a wide variety of products, and make decisions in seconds.
Your Brand Message
Additional features such as color scheme, package shape, graphics and metallic elements, windows, or ease of opening are all considered factors that create an emotional response in the consumer. While determining topics such as color selection and textures, good research should be done on the market segment and the topics that your prospective customers like or dislike in the market. You should have a package that presents your brand message in the most appropriate way to what your product indicates among today's consumption concepts such as entertainment, luxury, wellness, beauty, and health.
When developing package design and textural elements for a new product, an in-depth evaluation of your market is a critical part of the packaging design process. Factors to consider include:
Smart Color Use
With the clever use of colors, the eyes will be on you in a targeted market and the "attention", which is the first critical step in purchasing, is thus drawn. Remember, if a consumer has little knowledge of the brand, her / his only source of information is the color, design, and shape of the packaging.
Texture and Coating
Using all the elements that attract the attention of the consumer is an important factor in successful packaging design. Textural elements and surfaces can spark even higher interest in consumers and inspire a closer look. That's why special textures and surfaces invite a tactile response and more interaction with your product.
It's Your Turn with LuxBoxPack
As LuxBoxPack, we work with a method where we make all the decisions while creating a new product packaging for you or rebranding a product. Contact us now for custom packaging designs in a variety of colors, shapes, textures, and surfaces, along with our industry experience regarding consumer reactions.
2021 Packaging Trends
The new year is approaching, with many innovative packaging designs. With exciting colors, packaging structures, illustrations, and other designs, the packaging is predicted to be of great importance in the e-commerce world next year. In addition to new packaging industry trends that will emerge in 2021, packaging trends continue to grow in popularity from 2020 onwards.
Integrating Storytelling into Packaging
In an increasingly competitive world, companies need to go further to highlight their products. A well-designed package alone is no longer enough to make an unforgettable effect. In addition to a strong packaging design, an effective way for consumers to better connect with your product is to create packaging that tells a story about your brand's values.
Unboxing experience, especially important for e-commerce packaging. When a consumer orders a product online, the consumer does not have the advantage of touching and interacting with the product before purchasing.
The first time they interact with your product is after purchase.
Your product will have a positive impact on the customer when it has fun and hassles free experience after interacting. What's more, a memorable unboxing experience that tells a story can be memorable to the consumer.
Consumers are now more environmentally conscious and are striving to reduce their carbon footprint and buy more sustainable products. According to a study conducted by CGS in November 2019, it is estimated that consumer concerns about sustainability will continue to increase in the coming years.
Using less material for your packaging without compromising the integrity of the product is one way to create a more sustainable product. Using recyclable or biodegradable materials in packaging is another sustainable application method.
Minimalism will continue to be a popular trend for packaging, as in 2020.
It appeals to the eyes with its minimalist aesthetics, clean appearance, simplicity, and clear emphasis on what the product is/does. What's more, the minimalist packaging is also in line with the sustainability trend. Because a minimalist design generally requires less packaging material, consumers believe it to be a more sustainable product.
Even though “retro” and “futurism” seem to be opposed to each other, when these two elements are combined, they create a very harmonious design that is pleasing to the eye. With the feelings of nostalgia created by retro design and the emotions of the futuristic concept, the designs have a great impact on consumers. Neon colors, striking gradients, and retroelements in typography and logos will become more popular on the shelves in 2021.
With the growth of e-commerce exchange, cardboard packaging and rigid boxes will start to have a dominant presence in the packaging industry due to their durable structure. However, the popularity of e-commerce alone will not be the only reason this packaging structure will increase in 2021. Because paper-based packaging is sustainable, it becomes a suitable option for fast-moving consumer goods and points of sale.
Stay Up-to-Date on All Packaging Trends with LuxBoxPack
The packaging industry is constantly changing when it comes to popular trends. Stay tuned and consult LuxBoxPack's packaging experts. We'll help you find eye-catching designs that match both the latest trends and your brand.
5 Packaging Stages You Must Consider In The Design Process
As with everything else, there is a set of complementary processes that follow each other in packaging. Every step is important from the beginning of packaging design to the moment it is opened by the consumer.
There are five distinct stages that packaging goes through, and each of them has its challenges.
What is the significance of each of these steps, and what should a brand consider in each of these steps? Let's examine it one by one.
1. PRODUCTION PROCESS
The first step in the packaging process is the production of the packaging. The manufacturing process must be considered when thinking about the design of the packaging. Some of the factors that will affect the production process are:
Packaging material or substrate
The cost of these materials
Where the packaging will be produced
The time required to produce the packaging
Whether to use automation or manual labor
All these factors need to be taken into account when thinking about the design of the packaging. Because this process affects not only the production process but also the overall cost and timeline of the product.
2. COMPLETION PROCESS
After the manufacturing process is completed, the packaging must be assembled. This can take many forms depending on the nature of the product. Some examples are:
Is the packaging a simple box the product will sit in?
Does the packaging require a separate supplement to surround the product?
Are assembly and filling automatic or manual?
These are just a few of the many points to consider during the completion process. Both product and packaging must be protected while speeding up the process.
3. TRANSPORT OF THE PRODUCT
When the packaging is complete, the product will be transported to where it is sold. The protection of the product is imperative in this important step. Whether it is delivered by land, sea, or air, some steps need to be taken to preserve the integrity of the product and this is a point that should be included in packaging design. Consider shipping the product and take measures to protect it. It should be noted that in addition to protecting the packaging and the final product, packaging efficiency is also important when it comes to logistics. Well, thought out packaging can reduce costs during shipping.
4. SHELF LIFE
Shelf life is another area to consider in package design. While we are most familiar with a shelf life for perishable products, shelf life also represents how well the product will look on the shelf. From tamper protection to fragility, these should be considered in advance.
5. USER EXPERIENCE
The last step in the packaging process is the user's experience. Industry-leading brands know this and highly value this part of the packaging process. In addition to protecting the product, the packaging should create an experience for the consumer. It should tell a story and build customer loyalty.
GET PROFESSIONAL SUPPORT FOR PACKAGING STAGES
For a brand's packaging to be successful in the market, each of the different stages of packaging development must be well thought out. With this aim in mind, it is very important for each brand to get help from trained professionals. At LuxBoxPack, we have extensive experience in packaging helping numerous brands achieve their goals. Contact us now to find out how we can guide you and your brand in each of these stages.
The idea of brands to create environmentally friendly products is not new. Creating sustainable products and reusable packaging is becoming increasingly popular. The health and beauty industry is also among those participating in this trend. This actually reduces the carbon footprint of brands while attracting the attention of their target customers. One of the ways to create reusable packaging is to create a refillable package design.
How Does Reusable Packaging Work?
Simply put, when a consumer finishes off a reusable packaged product, they are encouraged to bring the packaging back to the store or the brand from which they purchased the product. Brands refill the product to consumers at a lower rate. Refillable items; a wide variety of products, including lotions, face creams, foundation, and much more. This incentive is offered to consumers as a more sustainable option. Instead of repurchasing the same product over and over and causing large amounts of plastic and other materials to be thrown into the environment, the consumer works to reduce their carbon footprint.
Reusable Packaging Samples
Delivery of Refillable Materials at Door
Many companies use a direct-to-consumer approach for refillable products. Delivering refillable packaging to home makes it virtually effortless for consumers to purchase the new product. The ordeal of going to the store when they need to refill their product is thus eliminated from the equation. This easier process persuades the consumer to try it. What's more, if the product is highly appreciated by the consumer, an excellent way to gain customer loyalty is to refill.
Loop ™ is a Swiss-based circular business model focusing on high quality, reusable packaging for CPG brands. This company makes it easy for consumers to buy their favorite products in reusable packaging. Partnering with large companies like P&G, Loop ™ is re-popularizing the old "milkman model" using a system where packaging can be returned and refilled indefinitely. Products of brands such as REN Clean Skincare, Pantene, Dove, and Gillette Venus are delivered to consumers. At the same time, the empty and used packaging is picked up, washed, and refilled before being delivered to another customer. Customers pay a small deposit when they order the package. This deposit covers 100 or more usage cycles. When the consumer has finished the product, they can decide whether they want the product to be replenished or not. If they choose not to replenish their product, their deposit will be refunded.
High-Quality Cases and Refillable Pods
The other way brands use the refillable packaging system is to use a refillable pod. This refillable pod is made of recyclable or biodegradable materials and contains less non-biodegradable material than standard packaging.
Kjaer Weis: Kjaer Weis, a luxury beauty brand, is one of those that have embraced the eco-friendly trend of refillable pods. The cosmetics brand offers a bag as its main package that can be repeatedly filled with the product. This compact design is beautifully designed and made of high-quality metal, which aesthetically pleases the consumer. Although it is more expensive when purchased as such, its longevity and cost-effective refilling save the consumer money over time.
Olay Regenerist Whip: Another popular example of refillable packaging is the Olay Regenerist Whip container. The original container contains a full jar of humidifier and comes with a 100% recycled and re-recyclable refill chamber. When the original product is empty, consumers can put the capsule inside the jar, reducing the number of non-biodegradable packaging materials going to landfills.
Some brands encourage their consumers to refill their products in the store. In fact, research shows that in-store refills will soon become one of the mainstream packaging trends. Many brands, including the example below, have started creating refillable packaging to reduce their carbon footprint.
L'Oréal Professionnel's Source Essentielle: L'Oréal Professionnel's Source Essentielle shampoo is a product in the trend of in-store refillable packaging. The Source Essentielle shampoo bottle is designed in a square shape to hold the most productive in the least amount of packaging possible. At L'Oréal Professionnel, it allows consumers to fill shampoo bottles directly in the store, which saves the amount of plastic a new bottle would need. It helps protect nature.
Bring Your Dreams To Life With LuxBoxPack!
Contact LuxBoxPack to work with an expert on your sustainable packaging design ideas. Our team of experts is always with you to create an innovative and sustainable product.
The Most Effective Packaging Solutions For The DTC (Direct-To-Consumer) Model
DTC (Direct To Consumer) is exactly what it reads - it is a packaging method for products that are marketed directly and distributed to customers without the use of intermediaries such as third-party retailers or wholesalers. By adopting this approach, direct-to-consumer brands can lower costs, interact directly with consumers and create an easy and efficient purchasing experience. Brands for DTC products also attract consumers who live fast-paced lives and don't have time to go to a physical store. However, in order to create a seamless experience for consumers and gain customer loyalty, it is vital that brands reach the consumer directly with the effective use of packaging, keeping in mind the following concepts.
An Unforgettable Unboxing Experience
In DTC products, packaging becomes a showcase, experience and service to the consumer. As physical shelves are obsolete in the D2C world, the first time a customer buys their product, it will be the first time they interact with the product. They may not be able to see the product until the packages arrive at their doorstep - even in online images. Therefore, in order to have a positive impact on consumers and build brand loyalty, it is extremely important for DTC brands to create a fun and effortless unboxing experience with their packaging.
Also, using specially designed boxes results in interesting and safe looking packaging. This will ensure that the customer has a positive view of your brand and will not receive a damaged product when ordering from your company in the future.
For DTC products, many brands try to reduce packaging costs by developing "one size for each product" packaging design. This often results in packages not fitting for every item and increases shipping costs. It also creates more waste and creates an unwanted presentation and unboxing experience for the customer.
Creating secondary packaging to accommodate products of different sizes and shapes creates a better visual and unboxing experience for customers.
Long Life Packaging
DTC products contain too many delivery points, which increases the risk of the customer receiving a damaged package. All judgments will be made shortly after receiving the product, as it will not interact with your product until the customer arrives at his door. The package should be as perfect as it meets the consumers' expectations as in online photos. If the product arrives damaged, consumers may start to think negatively of the brand and decide not to repurchase the brand's products. Therefore, for DTC products, it is extremely important that packaging is made of more durable materials to protect the product.
Creating durable packaging sometimes requires using more than the packaging materials of products used in retail stores. However, it is important to use the most appropriate amount of material so that your brand is sufficient to protect the product, but so that your consumer does not see your brand as wasteful. Using sustainable packaging materials will be a good sign for you in your customers' eyes, as environmental damage is a growing concern among today's consumers.
Create Unforgettable Packaging for Your DTC Products with LuxBoxPack
Contact our LuxBoxPack team if you want to create a packaging design for catchy DTC products that help build brand loyalty. We can help you create a suitable packaging for your brand and consumer expectations.
Packing As A Whole - Adding Value
In today's marketplace, where competition is highly increasing, a business must bring its products to a point where it will attract the attention of consumers. Perfect packaging design is a great way to grab the consumer's attention. So how do brands create catchy and high-quality packaging? Creating a high-quality packaging design is a great help in creating a successful product presentation.
What is Packaging Design?
Packaging design is a method of product storage, using methods such as innovation, minimalism, industrial design, or 3D to create a memorable user experience. The effective packaging design should represent your brand and its values, help your product stand out on the shelves, increase your brand's image, and provide an unforgettable unboxing experience for the customer. Creating a special packaging design instead of using a commercial and classic design can be extremely effective at this point.
Get Away From The Classic
There are certain reasons why we recommend moving away from general structures in your packaging. First, with conventional packaging, consumers are more likely to conclude that your product is of lower quality. The reason for this is that when brands use a packaging design or structure that is not specific to the product and does not fit it, it negatively affects the image of the brand. And ultimately, it will make the brand quality look low.
Also, there is no sense of brand identity in standard packaging. Packages that are thought and designed specifically for your product and its life cycle always take you one step ahead. Also, is your product delivered directly to the consumer on a retail shelf or online? According to the answer to this question, if products for online sales are packaged in a cardboard box or other method, this package should be tailored to the individual, protecting the brand identity as well as the longevity of your product.
Tell Your Brand Story
Packaging design can be used to convey your brand's story and values in an eye-catching way. For example, a unique shape to describe the brand or handmade folding methods can be used in packaging designs to create an unusual and interesting look.
Stand Out Among The Competitors
Packaging design also helps your brand stand out from its competitors. If your competitors tend to use more standard packaging, your distinctive design will grab the attention of consumers on the shelves. Using a customized, structured packaging is an attractive and distinctive look. It can also be used to highlight special occasions like Mother's Day. Special days that you choose and concentrate on in a yearly calendar can help consumers connect with your product when appropriate, and leave a lasting unboxing experience to your consumer.
Add Value to Your Package Design with LuxBoxPack
Do you have a project in mind? Contact LuxBoxPack to start creating a unique packaging design! With decades of experience and cutting-edge technology, our packaging experts will help bring your vision to life.
Stay in Connection With The Package: How Can Your Packaging Develop Your Brand?
In addition to sectoral developments, it is of great importance in terms of development to keep up with these developments in the new world where technology is developing a lot of Technological developments, which are also integrated into the packaging industry, are known to help brands gain value and increase brand awareness. You can adapt to technology with your packaging in the new communication age, where the information age is rapidly developing and consumer solidarity is getting stronger.
By adding the information of your product, how it is produced, its benefits or the situations that you want to get feedback from, with smart labels, you can establish a reliable and transparent communication and benefit from the benefits of this system.
So What Are These Smart Packaging?
Smart packagings are packaging systems that provide information to producers and consumers in the context of food safety and quality, and to inform them about product quality. The smart packaging system, which has functions such as determining, perceiving, monitoring and communicating, helps you to approach your customers with more sincere communication beyond a classical packaging. Factors such as QR Codes, Barcode labels are frequently used systems in smart packaging.
Reliability and Smart Packaging
Reliability is one of the concepts that a customer values when purchasing. Customers who want to have information about the product cannot access this information easily, especially in a period when the information stack is high. Smart packaging can be cited as an example of this situation. Because with the codes or barcodes to be integrated into the packages with certain systems, the customer will be in a position to reach this information easily by using the technology. These methods, which are frequently used by the leading brands of the sector, create a bridge of trust between the consumer and the brand, as well as have the capacity to increase brand loyalty.
The Role of Packaging in Brand Loyalty
Of course, if you want your product to stand out among many brands and products or to appeal directly to the consumer, you should consider packaging, which is one of the most important factors. Packages that are beneficial in terms of the presentation can rank first among the details that attract the attention of the consumer with their structure and content. Many customers want to have information about how the product they use is produced and what is in its content. This information can be quickly transferred to customers with the help of a code or barcode on the package. In this way, brands can easily convey their transparency and reliability to their target audiences through such methods and can help improve brand loyalty.
Smart Packaging and Increase in Preferences
While establishing a reliable communication and brand loyalty is ensured by packaging and smart tags, your customer's positioning of your brand will be positive. In this way, your preference rate will increase as well as increase in memorability. Brand-consumer relationships based on trust will be more prone to be easily noticed and preferred among other brands.
Smart Label Examples That Can Be Used In Packaging
Barcode Method: Barcode is a marking method consisting of parallel vertical lines of various thicknesses and spaces of various widths in order to define the type and characteristics of the product, in which country and enterprise a unit of the good is produced or packaged. The barcode system, which provides convenience in many aspects such as developing a sense of trust and realizing the flow of information, can now be read from many smartphones and easily presents the information to be given to the consumer as a result of the necessary guidance.
QR Code System: When the phone is read, the information to be given can be easily transmitted to the other party. In this way, you can easily find out how many people react from the labels created with the QR Code. QR Code, which stands for "Quick Response" and translated into Turkish as "Çabuk Tepki", is one of the most preferred technologies with the widespread use of mobile phones. QR Code is among the first preferred methods for data sharing in the digital world. When QR Codes are read on smartphones, the information to be given can be easily transmitted to the other party. In this way, you can easily find out how many people react from the labels created with the QR Code.
NFC System: NFC System is a system that has just been integrated into the packaging industry, but it is not as common as QR Codes. Considering its features, it is seen that it provides easier access than other smart tags. With NFC, it is enough to just touch your phone that supports technology to the product. Thanks to a passive chip placed on the package, a lot of information about the product can be obtained by touching mobile devices. This technology is ambitious to be a technology we will see frequently in the future, surpassing other smart tags in terms of time and speed.
Switch to Smart Packaging with LuxBoxPack
If you have a smart packaging project, contact us immediately as LuxBoxPack! Our packaging experts will work with you to design smart packaging projects that engage your customers and create value for them.
Kraft Paper and Its Benefits
The term 'kraft paper' probably makes you think of a couple of things. But it might come as a surprise to you to hear that kraft paper is cardboard in its simplest form.
Layers of laminated brown wrapping paper together make the traditional box of corrugated cardboard.
But it is also used as a flat, thin sheet of paper.
That leaves it to solve hundreds of problems, possibly thousands. This simple brown paper can be of benefit to your company. It helps with security, branding, environmental impact and saving money.
What is kraft paper?
Kraft paper is a material that is naturally biodegradable.
It is used for packaging and protection in a wide range of industrial and commercial operations.
It's natural 'woody'-looking appearance means it's also suited to a range of branding choices.
The name derives from the German “Kraft”, which means “strength” or “force.”
Here's how that strength comes in:
How is kraft paper made?
Back in the late 1800s, the engineer Carl F. Dahl was working in a paper mill.
His job was to make the best paper products possible.
A few types of paper turned out not to be strong enough for their intended use.
So Dahl has begun to change the chemicals used throughout the production process.
When the wood chips come to the paper mill to be turned into paper, they are crushed and mixed with the adhesive.
Dahl found that the treatment of one of the elements of the wood chips with sulphates, once ground to a pulp, made the final material stronger.
Hence the name kraft paper - literally strong paper.
Having discovered the true strength and versatility of this new material, it quickly became a staple for the packaging industry-and the food industry.
Benefits of kraft paper
The main advantage of recycled brown paper is that it is exceptionally strong due to its increased sulfur content and decreased lignin content.
This stronger form of paper has a much longer shelf life than alternative materials and is much more resistant to piercing than paper.
Brown paper can be made from many types of wood, such as pine, bamboo and oak.
This means that it's easier to create, so there's an abundance of it available, which promotes lower material costs.
The quality of wood can be quite broad, which means that high and low-density woods can be mixed together.
A lot of kraft paper is made from imperfect trees that are not suited to other functions.
Since it retains its natural color and texture, there is no need for an extra step of bleaching.
This saves money as the material needs to be handled less and keeps chemicals out of the environment.
The chemicals used in the production of kraft paper are easily recovered and reused, again and again, to foster a circular economy.
Byproducts of the kraft paper manufacturing process, such as tall oil, continue to be reprocessed and used in asphalt and fire-starting bricks.
Kraft paper & packaging
Pure brown paper is a popular material in product packaging.
Thanks to its versatility as a packaging material, it can save your business time and money.
Here's the reason:
Corrugated cardboard made of kraft paper is the default shipping option for a number of reasons.
It can be custom printed
Because it's lightweight, corrugated kraft boxes don't add any extra weight to your product.
Keeping your item's total weight down means lower shipping costs for you.
Kraft paper branding & design options
The natural, wood-like texture is due to the unbleached pulp that, when processed, looks a lot like the natural texture of raw wood.
This makes it a fantastic 'black' canvas for many brand types.
Brands that use minimalism as a design concept often use the simple texture of kraft paper as a means of focusing on that 'less is more' idea.
Due to its natural look, many 'eco-friendly' brands use kraft paper in their branding.
The look and texture gives an earthy, woody feel and helps to resonate with customers who are looking for an unprocessed 'raw' product.
Kraft paper is something we come across daily.
Its versatility for both boxes and paper gives it a place in your packaging suite, both as a protector and as a canvas for your branding.
Best Alternatives for Plastic Packaging
More than 300 million tons of plastic wastes is produced worldwide per year.
Much of them are single-use, non-compostable waste ending up in landfill or in our oceans.
It's important that we all reduce the volume of plastic waste in the world-on the basis of people and businesses.
Plastic-free packaging will not only benefit the environment but will also appease the rising number of consumers who are environmentally aware.
This is why we have brought together this article on the best plastic packaging alternatives.
Switch from Plastic Packaging to Paper Packaging
The average lifespan of plastic is anywhere between 450 to 1000 years.
The average lifespan of paper?
It's a solid evidence that paper packaging is much viable against plastic packaging.
The most common type of paper packaging is cardboard boxes.
The most commonly used types of cardboard boxes are:
These boxes serve a variety of products for companies of all shapes and sizes.
Whether it's for jewellery, clothes, books, electronics or some other commodity, boxes are a perfect alternative to plastic.
But what are some of the other benefits of paper-based packaging?
Plastic takes a really long time to decompose
We can't stress that enough.
In 1992, a shipment of 28,000 "rubber" ducks fell into the ocean somewhere between Hong Kong and the United States.
People have found them washed up on beaches all over the world , having traveled extreme distances in the process. They faced blistering conditions in the Arctic, but they came off unscathed.
Each year an unfathomable amount of plastic waste is ending up in our seas, destroying marine ecosystems and disturbing the ocean's food chain.
The stubbornness of these little ducks shows how difficult it is for plastics to decompose. Conversely, all the ducks were packed in standard cardboard boxes, which began to decompose as soon as they came into contact with the sea.
Paper is more sustainable than plastic
Recycling is the main benefit of cardboard boxes. Consumers can make purchases with the knowledge that packaging can be disposed of responsibly in a recycling bin.
And throwing your cardboard packaging in the recycling bin is not the end.
More often than not, that recycling is repurposed and used again for other cardboard packaging or boxes.
Sustainable is in
Millennials are at the forefront of the sustainable movement that undoubtedly affects customer behaviour for good.
From free-range food to vegan products, millennials lead the way with their lifestyle and behaviour in creating a sustainable environment. This trend illustrates why brands such as yours must give their consumers more sustainable packaging choices.
Paper-based packaging is the environmentally friendly alternative that will satisfy the rising number of demanding green consumers.
Use paper to replace plastic elements from your packaging
You've made the transition to paper packaging with a beautiful custom box, but that doesn't mean you've removed all plastic from your packaging.
Packaging tape is an important part of packaging your stuff. It secures your valuable goods and guarantees that they arrive at their destination just as they left your shop or warehouse.
But many tapes are plastic-based, and therefore end up in landfill, much like most single-use plastics. Moving to an environmentally sustainable option like kraft tape would ensure sustainability for your product. Kraft tapes are made of either natural brown paper or white paper covered with natural glue.
Double wrapping products with plastic is another unnecessary use of plastic.
Switch out that plastic to a sustainable alternative like custom tissue paper. The change will not only lower your carbon footprint but likely add to the unboxing experience for your customers.
Plastic packaging destroys the world, gradually. This indestructible, overused material is clogging our oceans, killing our wildlife.
We also need to do our part to reduce the amount of plastic waste that we produce both individually and at the corporate level.
Switching out plastic for paper alternatives is a good step in the right direction, however much more can be done. When doing your part, it is also important to pay close attention to emerging technology and reconsider how plastic is used.
How Packaging Influences Consumer Behavior?
Packaging plays an important, psychological role in the process of decision-making.
It's no surprise - packaging reaches all of your clients.
In this article, we will explain how to utilize consumer behavior in a marketing strategy.
Consumer behavior is the set of factors deciding on the purchase decision. It's basically what your clients do with your products, what they expect from it and how do they choose it. Among the measurements of the consumer behavior, you can see the number of recurring customers, the seasonality of purchase or response to changes in the product design.
How does consumer behavior relate to the packaging design?
Any design of the product packaging includes several features. These are:
Brand name exposure
Print finish variant
Each one plays a distinct role in the way your packaging will influence the customers.
Consumer behavior means understanding the client
Most of the successful brands conduct research concerning their customers' behavior. The way they interact with the product, what do they appreciate and what causes them to look for substitutes - it's all crucial to making the business thrive.
What is the key in terms of packaging research?
Packaging solving a problem. As a marketer, think of addressing a certain problem that your consumers might encounter. Some food products require a new approach to the packaging design - a new, eco-friendly material would do the trick?
Altering the aesthetic experience. Your packaging should stick out from the crowd. If most of your competitors rely on minimalism, try going a bit crazier in your design.
Transparency in communication. One of the most common packaging mistakes is the issue of communication. Your labeling and all other information (including the shape design itself) should clearly state what your product is.
Back-to-basics packaging. Design innovation is moving towards minimalism, but also going vintage. Your box will appeal to many customers by making use of kraft cardboard - instead of blazing color patterns.
Social impact & sustainability. The world is becoming environmentally-aware, which gives a unique opportunity to make your customers love your brand. Make sure your packaging is eco-friendly and do not hesitate to emphasize that in your marketing strategy.
Become local. Acting locally requires a local approach to the packaging too. Identify what your customers appreciate and adapt your product packaging accordingly.
Consumer behavior is vastly influenced by the product packaging. Whenever we go to a shop, we instantly judge the book by its cover - there's no way around it. A product appeals to us immediately, when the packaging looks spectacular.
Create your own iconic packaging solution with LuxBoxPack. Visit our shop and in case you've got questions, drop us a line.
Ways of Astonishing Your Customers With Upscale Packaging
When designing your packaging you may want to spruce things up, and that’s actually a good thing, but the last thing you need is too much flashiness. Just the right amount will do the trick.
If someone asked you "what's your favorite packaging? what would you say?
Will it be a normal box? A rectangular tea box? A shoebox? Likely not.
I bet you'd remember something special, a packaging design that was an experience for you.
A package that made you fall even more in love with the product than you would imagine.
This is what we mean by saying that packaging is a silent salesman.
Designing a box that will be so unforgettable, though, isn't easy. There are ways to embellish your packaging and this is the right place to be if you are looking for them.
Novelties on the surface
Human beings have an extremely powerful sense of touch. Although most research suggests sight is an essential sense for us, touch is by no means less important.
On the opposite, touch plays an incredibly important part in packaging. Each customer gets a box and immediately assesses its surface, its texture. Is it smooth? Is it sticky? Does the imprint wash off?
Addressing touch sensation isn't a vague concept. Most of the latest packaging designs use embossing and debossing, different foils and textures to enrich a box 's touching experience. Embossing on the packaging surface is also quickly associated with luxury.
A prolonged experience
Most brands lose time between placing an order and delivery. A customer should anticipate the package, like a child on the Christmas Day.
The other aspect builds upon the moment a box is opened. You should not hesitate to show off your product with better security, wrapped in loads of bubble wrap. Respect your client, let them carve their own first impression. Use a layer of translucent material, add a dedicated note on top of the product. Prolong the journey and see your customer more satisfied than ever.
A zesty design
The word "zesty" means energetic and eager to live.
That's exactly what your product should be saying (apart from every other feature) - you chose to be full of life by selecting our brand.
If you think this is a cliche, be mindful of the strong influence of colors and contrasts on your clients.
If you're bland and unspirited, that’s the impression of your customers. If you play with fire and throw too many graphics and kitschy fonts, your customers will see something’s off.
A zesty design doesn’t mean going crazy. A minimalist design can be zesty too.
Have you ever been struck by the fact that heavy packages can give a headache? Most significantly, they increase the risk of damage during delivery.
Not every product can be light - some goods are heavy, and there is no way around it. You shouldn't add excessive weight to your packaging though. A metal decoration attached to the box can look extravagant, but the final weight will be affected too. Eventually, the client won't appreciate the effort, as his lifting efforts will be even more important.
Use packaging add-ons that look fine, but do not ask your customers to test their back’s strength.
There you go, these are some packaging elements that you can focus on.
Note that not all of our ideas need to be implemented. Choose only one thing-maybe work on the design of your box, order a set of new boxes and see what it brings you? A bit of rebranding can rejuvenate your look.
We will be happy to assist you with your inquiry. Tell us your needs and our team will be back with details
Which Industries Need Corrugated Boxes?
Corrugated boxes can be used in a wide range of industries.
Cardboard is one of the best materials available in the packaging sector. It is solid, provides a high level of protection and allows great opportunities for branding. Custom printed boxes made of corrugated cardboard can be found in many applications.
Corrugated boxes for e-commerce
Corrugated boxes provide a great solution for e-commerce brands. An online clothing supplier, a manufacturer of cosmetic goods or more specific products - all of which can benefit from a cardboard box.
Cardboard boxes for marketing agencies
Due to the printing variants, corrugated boxes are a great tool for a marketing agency.
With the addition of these boxes an influencer campaign can be enriched. A creative agency working on an event can also use cardboard boxes as a fun gadget. They can serve as a fancy invitation, as well as a way to attract the attention of potential customers. The possibilities are endless.
Corrugated boxes as an onboarding solution
Onboarding is the idea of welcoming new employees into a company. Small boxes containing a number of branded items are a way to do this in an original way.
You can place a t-shirt, a pen, a mug and a lot more inside. Since you don't need to send them anywhere, use your creativity-create a custom design and work on a unique experience. A good start like that can help you build a bond with your employee.
There are dozens and more examples of cardboard box uses. Depending on the company's profile and the specifics of the industry, the corrugated box can be a fitting solution.
How Packaging Can Increase Sales?
You may lose part of your revenues in fact, if you still think of packaging as a plain box for your product.
Sales depend on several factors - consumers' price sensitivity, product selection, prices of raw materials, and the market scope. There's a lot to ponder over.
Packaging can, however, be an important driver to promote your sales.
You may not be in agreement at first, but this short article will prove that it actually makes sense.
Build Your Brand Around Your Packaging
Even before the product, packaging allows your brand to speak. See the phenomenon of unboxing as evidence. Packaging is considered to be part of the experience.
Subscription boxes are exactly what we're addressing here. The surface, the colours, the weight and the size-they all make the experience possible. Without a word the box tells the story of the brand.
Customers Are Willing To Pay More For Original Packaging
In only a few seconds, most customers make the buying decisions.
It's a myth that we as customers plan for each purchase and have time to consider. In this the price plays an enormous role.
It is therefore important that terms such as "smart packaging" are familiarised. In general it is a kind of packaging in which the design solves or breaks a certain problem. One such idea is a Chinese food packaging which is self-heating. Ba Shun Lan Ren has built a package at the bottom with a water-activated heating pack.
There are other cool packaging concepts in the development process. Scented packaging is becoming a buzz today, while sustainable and biodegradable solutions are reaching the peak of their popularity. Some brands are born with the mission to share the idea of sustainability.
Recurring Customers Thanks To The Premium Packaging
Premium packaging improves the experience and also increases the brand's memorability. It thus helps both to gain new customers and to cherish the relationship with the current ones.
Promotion on social media can gain your brand new customers.
Packaging can also provide returning customers.
Starbucks has devised a phenomenal strategy to attract customers by establishing seasonal designs for their cups. Over the years, these beautifully colorful and artsy cups have become a "supporting" image of the brand.
Adding Value To Your Sale
Paradoxically, the purchase is not the end of the sale. Or at least it's not supposed to be.
The sale is supposed to be a whole service. From customer service and quality of production to delivery and packaging. It's all down to making a successful sale.
It also ensures that any move in this chain can be used to increase sales. High-quality products are one thing, but your customers will enjoy buying from well-informed and skilled salespeople. They will also enjoy your product more if it is delivered in a well-curated box.
Premium, original, memorable - that's exactly what the packaging should be about.
Creative Shipping Service Increases The Chance Of Establishing A Bond
It is important to deliver the product.
Most e-commerce companies use the popular mailing delivery service. It's fast and reliable, but it's also costly and ordinary.
However, there are other forms of distribution than mailing and couriers. One choice is to use parcel lockers. They are great for shipping small things in boxes (usually with extra wrapping, such as a poly mailer).
There are also companies specializing in extremely fast delivery. In such a case, the parcel will be delivered within a day, or maybe even within a few hours.
We hope that these tips come in handy for you to increase your sales!
The Role of Sustainable Packaging in 2020
Sustainable packaging has become a higher priority for both brands and customers-more so now than ever.
McDonald's revealed their packaging will be 100% reusable and recycled by 2025.
Millennials are pushing brands to take greater social and environmental responsibility.
Clearly the term 'eco-friendly packaging' is more than just a buzzword.
In reality, bringing eco packaging into the operations of your company is no longer an choice- it's a must.
Most of us have been brought up in our vocabulary with the expression 'reduce, reuse, recycle. Today, maintaining these same values is important for your company. Not only to benefit the environment but also to increase brand loyalty for customers who are environmentally conscious.
Material science and packaging technologies are growing at an incredible pace. As a result, there are more environmentally friendly packaging choices on the market which can take care of a wide variety of items.
For plant-based packaging and biodegradable plastic packaging, there have also been several breakthroughs. This also means that reducing carbon footprint is becoming easier for your brand.
So let's immerse yourself in the world of eco-friendly packaging, and see the benefits for your brand. But before we go too deep, what does sustainability mean for packaging really?
What is sustainable packaging?
Sustainable packaging is packaging that, over time, reduces its environmental footprint.
This can happen in a number of ways:
Ingredients: Using raw 100% recycled or raw materials
Production process: By minimising the production process, supply chain and carbon footprint
Reusability: Creating a circular economy around the packaging, extending its lifecycle and usability.
It's simple to say that the environment is entirely about sustainable packaging. It should also take account of the economic and social factors.
Plant-based packaging, for example, might seem like a viable option. But quite often that means clearing crops from endangered rainforests.
The economic factor needs to be taken into account. It needs to be competitively priced over traditional packaging options.
Labeling something “eco-friendly” doesn't mean it's sustainable. Similarly, labelling something sustainable does not mean it is ethical.
Definitions aren’t always black and white. It’s crucial to ask your packaging manufacturer a number of questions.
Eco-friendly packaging, coupled with sustainable package design, is a potent combination. These characteristics can be a great way to set your brand above your competitors.
What is sustainable packaging design?
Sustainable packaging design is designing packaging of products with the primary purpose of doing as little harm as possible to the environment.
It is done by the use of recycled products. You can do this also with another purpose in mind when designing your packaging. It can work wonders.
Why packaging sustainability is important
There's no need to go into details as to why sustainable packaging matters. If you are reading this article, you know it's very important.
If you're a brand looking to use sustainable packaging, here are a few tips to make sure you get the most out of the process.
Don’t change everything at once
Order product samples
Consider a redesign
Adjust your pricing
Order small volumes
Consider eco-ing your product
Flaunt your eco packaging
Work your sustainability into your marketing campaigns and ensure people know you 're out there to help the environment.
You've seen the current state of sustainable packaging and how your brand can begin to use it. Now you can see how a brand can use sustainable packaging to build a better relationship with their eco-minded customers.
With a global shift towards fighting climate change, we are set to grow and change the way we approach packaging. Rather than being an alternative option, sustainable packaging is only going to become more important.
Start designing your sustainable packaging with LuxBoxPack.
Even More Ways of Reducing Packaging Costs
We're back with even more ways of cutting down your packaging costs!
6. Remove what’s not needed
Do you include flyers, marketing material or a thank you note in your client's orders?
These things are great for your marketing department, but they are causing damage to your fulfillment department and the cost of your packaging.
All this is an added expense not only for material, but also for the time it takes to add it to each order.
Removing these elements can help dramatically reduce packaging costs.
Consider printing a thank you message inside of your product box.
Automate advertising emails that will be sent to your client after they receive their order.
This cuts the cost of the raw material as well as the times of fulfilment.
7. Utilise custom-sized packaging
One growing pain of a growing business is rapidly sourcing packaging.
As a consequence, many companies overlook the packaging and opt for a standard size box.
This type of packaging is inexpensive , readily available and quick to get and a great solution for a fledgeling business.
But while that may work at the beginning, in the long run it's not financially viable.
Oversized packaging takes up more space during delivery, so shipping nothing but air costs you more.
A box specifically designed for your product does however make better use of the available space.
Packaging that 'hugs' your product means that only the required space is used in a delivery truck, and it takes up less space in your shelves.
Custom sized packaging means less or even no need for void fill, reducing or eliminating the time and costs associated with empty space filling.
Custom packaging is a fantastic opportunity for branding too.
Whether it is shipping boxes sent to retailers or packaging sent directly to your end customer, custom packaging and branding go hand in hand with each other
8. Cut down on your void filler usage
Void filler is something you would rather not be using.
Void filler is a cost that does nothing but fill up empty space.
But if you're shipping an oddly shaped product and you've already optimized your packaging design, the use of void filler is unavoidable. It therefore needs to be designed and used with both efficiency and safety in mind so that packaging costs can be successfully reduced.
Using an insert or fitting designed for each said product is the best option to minimize empty space inside your packaging.
This keeps your product in transit directly in place, meaning less chance of damage and no need to fill in void.
A custom insert can reduce the cost of packaging as it means that secondary packaging is not needed.
It minimizes the risk of transit damage and also accelerates the packaging process.
Custom inserts have the added advantage of making a single sized box fit many products , which means less box sizes to order and store for you.
9. Consider multi-function packaging
The number of required packaging materials can grow exponentially as your business grows and implements more products.
This often results in many packaging products of similar size taking up space in shelves.
By looking at all of your packaging products, save money and try to minimize the number of unique products used.
This doesn’t necessarily mean finding a ‘one size fits all’ packaging solution, as this rarely exists.
You may have several products that fit in the smallest size box, but some leave plenty of empty space.
Rather than a unique box for that product, use your smallest box size, but place the product in a custom insert.
This frees up space on your shelves so you can place higher orders, thus ensuring a lower cost per unit.
10. Reduce your number of suppliers
Sourcing products from multiple suppliers is a great way to chew up cash that could otherwise be saved.
If you decide to change a packaging design element, working with multiple suppliers will only add to confusion.
Even the slightest modifications to the design will require you to:
● Contact multiple suppliers
● Ensure they’re aware of the change
● Modify your order to suit said changes
● Check if the changes meet the requirements of the new design
By using the one provider for all your packaging needs, there’s one point of contact for all things packaging.
Not only does this save you the trouble of contacting multiple suppliers, it can also help you to cut costs of delivery.
11. Process Optimization
Inefficiencies consume costs in any process, and suck up more money than they should.
By looking at your current packaging processes, you may find ways to speed it up, or even eliminate steps altogether.
The zoning of your warehouse is an often overlooked way to optimize a process.
If a worker has to walk in opposite directions to get tissue paper and a shipping box, then this is wasted time and money.
Your dispatch area should be versatile and set up to handle every product that goes out your door in an efficient manner.
12. Reduce packaging weight and size
You pay a delivery fee based on either the size or weight of your packaging materials.
Therefore any savings in size and weight reduction are savings in your back pocket.
White label products which come in their own packaging, textiles and dry goods are often self-sustainable.
That means they do not need a thick corrugated box to be delivered to the end consumer.
Less weight means more delivery savings in your pocket, and the smaller size means more space on your shelves.
13. Follow stock closer
Too much stock ties up money on your shelves and not enough leads to shortages and delays in fulfilling orders.
For this reason you have to know exactly when to reorder your packaging.
Working with a vendor who has set production and delivery times means you know exactly how far you need to order your packaging in advance.
Use an inventory management system that can automatically place a packaging order when it has hit a minimum threshold.
Such software means you'll have to spend less time counting stock numbers manually and you're always aware of what's at hand.
You can tie up less capital on shelves with a closer eye on stock numbers, and make the most of the space you have.
There are many savings to be made when evaluating your supply line for packaging. The closer you look, the easier a reduction in packaging costs is for you.
But it’s important to remember the fine line between saving money and cost-cutting.
The former is what you are after, whereas in the long run, the latter ends up being more expensive.
Ways of Reducing Packaging Costs
Any wise manager wants to reduce packaging costs. But your business’s supply chain is changing, whether you like it or not.
Consumers expect sustainability and they are pickier than ever.
Both these changes mean reinventing the way of working, which in effect makes it more difficult to save some money in the process.
But there's one element that won't change despite all of those changes.
No matter how demanding your customers are, no matter what business model they expect, you'll still need packaging.
The consistent demand for packaging means that it’s a great place to look when you need to start saving some money in your supply chain.
In this article, you’ll see how to:
Reduce packaging costs
Save money in order fulfilment
Use custom packaging to free up cash flow
And as you’ll see below, there are plenty of ways to free up some cash. But the most effective way to save your packaging budget doesn’t involve your packaging at all:
Train your staff
You will optimize processes and goods to the point of being blue in the face.
Yet if the human aspect in your company isn't up to scratch, you won't cut down on packaging costs.
Well-trained staff are vital to an effective organization for supply chain and fulfilment.
All personnel must be thoroughly trained on all equipment that’s used in their work.
Diverse machinery processes and repeated motions need to be registered. Whether it is for workplace health or not, there should be detailed documentation of all procedures. Not only can you get new hires onboard and get them up to speed faster, but it's also the first place to look when you want these processes to be more effective. Shorter times for employees to integrate means you reduce packaging costs sooner.
Maintain your machinery
Just like humans, if your machinery doesn't work properly, then it will cost you money. From conveyor belts to lifting equipment to a basic tape dispenser, everything needs to work in perfect order. If you fail to maintain equipment and devices, you will have to pay for both maintenance and downtime when it finally fails. With the above two points taken care of, you can be sure that any changes now made to your packaging design will reap the best rewards they can.
Chances are you're reading this article because something went wrong.
You've noticed the skyrocketing of your costs, you 're getting more returns or there's a massive inefficiency.
But the best time to implement the tips you've read in this article is when there are no issues.
When there are no problems, paying attention to processes and product usage means you can see clearly how efficient it is and if there are any easy way to reduce packaging costs.
Compare this to auditing your packaging when an issue arises and you will have the added stress and pressure to find savings.
Consider scheduling a packaging audit to review your packaging supplies, procedures and methods every 6 months.
Packaging isn’t just a box
Sometimes you think too much about the most obvious product, the box, when you are so laser-focused on saving money in packaging.
But your spending on packaging is much more than just the humble cardboard box.
Look at things such as pallets, printing methods, return policies and warehouse zoning to lower your packaging expenses.
To be sure, look at the raw materials like cardboard boxes when trying to reduce your packaging costs. But don't neglect to look at the entire process to actually fine-tune your packaging costs.
Lower your assembly and packing time
Labor is a cost, no matter what, that you will have to burden. But reducing packing time per unit is an effective way to reduce the cost of packaging. However, many supply chain managers do have a laser-like focus on boxes when doing this. What is surprising though, is that assembling a box and filling it is often the fastest part.
Adding multiple lengths of packaging tape is not only time-consuming, but also uses another consumable product, either to seal the box or add force. This is where the extra costs often hide. Quality packaging design means less tape required, often due to a self-locking mechanism.
Products such as self-locking boxes come pre-glued and simply need to be expanded to lock in place automatically. Not only does this prevent the need for tape, but it also means that workers do not need to reach inside and assemble the box manually.
Remove what’s not needed
Do you include flyers, marketing material or a thank you note in your client's orders?
These things are great for your marketing department, but they are causing damage to your fulfillment department and the cost of your packaging. All this is an added expense not only for material, but also for the time it takes to add it to each order. Removing these elements can help dramatically reduce packaging costs. Consider printing a thank you message inside of your product box. Automate advertising emails that will be sent to your client after they receive their order. This cuts the cost of the raw material as well as the times of fulfilment.
There are many more ways of cutting down your packaging costs. Stay tuned!
Understanding the Die Cutting Process in Custom Packaging
Die cutting method is a common technique of production within the packaging industry. It includes the use of a die for cutting soft materials into a number of packaging styles and shapes. The ability to mass-produce custom packaging is where the true value of the die cutting process lies. In this article, we'll be exploring the die cutting process and its role in custom packaging.
Understanding the process
A cutting die is basically a giant cookie cutter which is pressed into the material to create the desired packaging shape.
Die-cutting in the wake of the industrial revolution has come a long way from its roots in the shoemaking industry.
Originally designed to assist mass packaging production, die-cutting has developed into a flexible manufacturing tool.
Cutting die can be used to create virtually any form, style, or pattern.
Custom packaging is made with the aid of custom steel dies and die cutting machines.
This manufacturing form allows packaging to be mass-produced but, more importantly, ensures precision.
How is a cutting die made?
Developments in cutting die technology and production techniques ensure that die cut boxes have the most efficient and reliable design. Typically Computer Aided Design ( CAD) generates the packaging outline.
This digitized drawing will be moved to a piece of hardwood called a die board.
The most advanced way to draw designs on die boards is by using state-of-the-art laser cutters to burn them onto the wooden surface.
Incorporating lasers in this process has made the drawing on the die board more accurate.
The cutting die uses metal strips called rules, or rules of steel. The cutting rule is shaped by means of a rule bender, which bends, cuts and notches steel into the appropriate shape.
The die cutting method can employ a variety of cutting rules. Each rule has its own purpose and implementation, depending on the packaging complexity.
Some of the most common rule options are:
Through Cutting: Through cutting cuts all the way through the packaging material.
Scoring: Rather than cutting the whole way through the material, scoring leaves an impression indent or partial cut on a single stress point.
Creasing: Creasing is similar to scoring where the die creates a fold line on the packaging material. Unlike scoring, creasing allows for inward bending of the material by having two parallel stress points. Havings two stress points allow for greater flexibility of the material.
Perforating: Perforating involves indenting a line of holes along the design material. The design is not separated from the material itself but can easily detach along the perforated lines.
Each rule is designed to suit material thickness and flute size. The steel rules are pounded down by hand onto the die plate. A variety of foam and rubber pieces are then glued onto the die. Such parts help the die bounce off the corrugated board during manufacture.
The die cutting machine firmly pushes the die into the cardboard resulting in a cut out shape (remember the cookie cutter).
This cut out has several lines, creases and folds that are used to manually assemble the packaging, depending on the complexity of the packaging design.
The excess material is then stored and recycled for further use.
It is expensive to create individual dies for each piece of packaging. However, when several orders of the same product are made over time, it is a one-off expense which is balanced.
Die-cutting is in fact still very analog and manual. While technology is used in the process, a manually made cutting die is still the fastest method for mass-produced, custom packaging.
In packaging the most popular die-cutting techniques are:
Flatbed Die Cutting:
Flatbed dies are made with a flat, rectangular piece of hardwood (die board) that contains the unique die shape.
It involves the use of a cutting die, that is firmly pressed into the cardboard by a flatbed machine.
Flatbed die machines have a small blank size, so they are not suggested for larger designs. However, they are capable of making intricate, detailed designs such as small cut-outs, tight cuts and slit scores.
Rotary Die Cutting:
Rotary cuttie dies are made with a cylindrical press and rolled over the cardboard rather than pressed down like the flatbed die cutter.
Rotary die cutting is a much quicker process and is ideal for mass production of simple designs.
Some rotary die-cutting machines can even perform two functions at once, such as embossing, lamination, etc.
Although producing higher volumes at a faster rate, rotary cutting machines aren’t always the best option.
The type of technique/machine used depends on the design and desired functionality of the packaging.
Digitalised die cutting
Developments in technology within the industry has digitalised the die cutting process. The traditional methods are still the most prominent and frequently used; however, it is now possible to die cut packaging without the use of steel knives.
These highly advanced machines use computerised controls and lasers to make the cuts in the place of steel rules.
Despite the advancements in technology, digitalised die cutting machines are limited in their capabilities.
They are a viable option for low-medium order volumes however are not yet as fast as analogue methods/machinery.
The Finishing Touch in the Die Cutting Process
The die-cutting process enables custom packaging which is truly unique. Intricate, elegant design offers a touch of sophistication in luxury packaging that will leave a lasting impression on the consumer.
But what if we took the luxury theme further?
There are a variety of finishing techniques which accentuate the custom packaging die-cut design. This focus on packaging design resonates with customers and impacts their potential buying decisions in a positive way.
Check at some of the finishing options that are most common and get the most out of your die cut boxes:
Embossing is a printing technique which makes the print higher off the packaging surface. The embossing machine produces an exquisite finish which can not only be seen but felt by the customer.
High temperature pressure gives rise to the embossing effect. A metal die (similar to a cutting die) is made, which is then used to emboss the desired surface.
It is also possible to deboss-the opposite of embossing, by pushing the logo under the surface of the packaging. The effect produces an indented finish look.
This is better combined with high-quality die cut packaging such as a rigid box, whether it's an embossed or debossed finish.
UV printing takes advantage of the ultraviolet curing technology during printing. After going through the printer the packaging material receives wet ink that is directly exposed to UV light.
The exposure to the UV light immediately dries the ink, preventing seepage or ink spreading during the process. This method provides the perfect accompaniment to a well crafted die cut box with sharp, vibrant printing.
Hot stamping is a custom packaging finishing technique which uses high temperature to glue foil or dry paint into a desired shape.
The finishes are pressed on with a die that transfers the heat. Hot stamping is great in combination with other finishing techniques , for example embossing or debossing.
This type of finish would work well with a tailor made box like a magnetic box.
The die cutting process allows for the production of a wide variety of custom packaging solutions. The system ensures design precision but also allows for high volume output.
The varied die cutting methods, equipment, and designs give a range of packaging functions. This feature distinguishes custom packaging from generic packaging, allowing endless possibilities.
How Packaging Adds Value?
There are many ways in which packaging design helps to create additional value for your product.
We believe that packaging is a key element of the product. The concept of added value is crucial when discussing the idea of a product. Think from your customer's point of view in order to define the added value. What would make him take the extra mile to get your product? Is that free shipping? Your business values? Or perhaps a certain feature of the product or service you provide?
An appealing design gives a positive impression, but if it's done sloppily - it's always a waste opportunity. Packaging for delivery of parcels is an advantage, an aspect which can improve the customer experience quickly. The thing about the packaging is that only seconds after we see the product we form our first opinions.
Thanks to a creative packaging solution you can truly stand out nowadays. As a result, some businesses around the world are recognized for their ideas behind the packaging.
#1 Unusual Ideas
We like solutions which are not standard.
We see how simple things are being used in a distinctive manner. You don't have to dig for solutions because these suggestions come from very practical needs.
Unusual ideas may originate from package opening, utilizing bold colors or specific printing techniques. There are several possibilities.
#2 Double Use
The best examples of how packaging adds value are those where people find packaging more than just a piece of paper.
The decorative box for cakes may be used as a safe place for needles and threads, while in the future an interesting bottle will serve the role of a vase. A cardboard box can have many uses.
In this way, the consumer is tempted not only by the product he needs but also by the added value.
#3 Follow Seasonality
A brand, which doesn't change over time, loses customer interest. But rebrandings can be a perfect way to freshen the brand and improve sales. One of the short-run rebranding ideas is to leverage the seasonality of the product.
Packaging can really be an amazing addition to the product, particularly when the design becomes a piece of art.
Just like Starbucks and its great artsy cups. Those cups attract customers' attention each year. It works both ways:
Calls the attention of new customers who are fascinated by the fancy design
Strengthens the relationship with the current base
#4 Embossed Elegance
One of the techniques used for printing is embossing. It's an elegant finishing method, used to make the brand look more upscale. Subtle embossing adds value, and will be remembered for its distinctive appearance. The three-dimensional effect gives sophisticated prestige to the company.
#5 Solve a Problem
Customers always expect the product to be as user-friendly as possible.
This applies to packaging as well. In fact, packaging design should aim to be intuitive. Choosing an easy-to-open cardboard box over plastic packaging is what your customers might expect.
Packaging can be a way to create added value of your product. As our tips suggest, there are a number of possibilities. While one brand can use seasonality, others might win big with a simpler opening mechanism.
5 Features Of Perfect Packaging
Boxes can vary from small to large, colorful to minimalist, but they should all be useful.
Useful can mean a lot of things, from having the perfect size for a product to being visually incredible.
Does a perfect box even exist?
Although many marketing channels provide good exposure, only packaging reaches all of your customers. It starts a conversation and makes up the first element to judge. So, in a certain way each box is the perfect way to start a relationship with the customer. Yet, in order to be truly "perfect," we've prepared this list of the most important features that your box should have.
Box is the first chance to amaze your potential customer.
Unpacking is supposed to be the beginning of a product experience. Your customer should be encouraged to take a picture of this box and post it online. It does not necessarily mean, however, that the box should be extremely colorful or extravagant.
The durability of packaging is one of the greatest challenges to be faced.
Cardboard boxes are light and durable. However, it is always important to be careful about the weight and shape of the product. Branded shipping boxes may be a good choice if the product requires special treatment or farther shipment. Before you make an order, be sure that the box will be a match for your product.
It conveys the message of your brand
Packaging is a great way to tell stories about your brand.
Think of it as a kind of dialog with the customer. If an eco-friendly approach is included in one of your most important features, the eco-box will certainly be a way to emphasize that.
Suppose you are a manufacturer of clothing that is colorful and stylish, a more creative design can certainly convey your message. The point is to make your customer aware that you put your heart in every step and element.
It secures your product
Boxes are supposed to secure your product.
It's one of the most important features of packaging, the degree to which it secures what's inside it. Nobody wants to pay for a one-of-a-kind product, wait for the shipment and finally get it broken.
It is therefore crucial to know the weight and size of the product and to secure it in an appropriate box. When sending donuts to your client in a box, make sure they look as delicious as they taste!
It’s easy to open
There are boxes that look amazing because of their creativity.
There are boxes with irregular shapes but this often happens at the expense of functionality. And there's hardly anything more irritating than a box that takes too much time to open. If it isn't intuitive, the risk of destroying the box is much higher. In addition, it may influence how your customer perceives the brand and the product. No one likes to waste time.
All of those features are equally important.
A box can be visually captivating, convey the message of your brand, but it’s useless if the contents are not safe inside!
Triple Wall Packaging
Single, double and triple wall cardboard boxes are all built for use under various conditions and for different purposes. Triple wall is the strongest of the three options, so what makes the triple wall box so strong, and what are the triple walled boxes best used for?
The science of triple wall packaging
The strength of any corrugated box is within its material and its construction. Standard fiberboard corrugations have two components: the liner board and the medium. The liner board encloses the related mediums of arched material, all cemented with a heavy adhesive – the sandwich-like structure is where the strength of the corrugation lies. There are 5 types of standard box wall construction: these range from A-flute to F-flute.
A-flute is the thickest gauge of the corrugated card, followed by C and then B to F in alphabetical order. C flute corrugated cardboard is the most commonly found size because it is a happy medium between A and B flutes. It offers good strength, but without compromising ease of use or storage.
When making multi walled boxes, it is common for a combination of different flutes to be used because each category has different characteristics that can help to strengthen the box. A widely used combination of corrugated boxes is a corrugated BC flute, consisting of one corrugated B flute and one corrugated C flute, which is generally considered a strong box type and can accommodate very large items safely.
Double wall carton boxes are not always sufficient when dealing with heavy goods, even if they are still practical for most heavy goods. This is where the triple walled box comes in. Ideal for storing and transporting heavy or delicate goods, such as machine parts or large glassware. Triple walled boxes provide strength and security when necessary.
The triple flute layers of corrugated medium flutes and the quality linerboard allow the packaging to resist bending and pressure from all directions. And when positioned vertically on its ends, the box is capable of carrying a large amount of weight on its corrugated frame. The construction of these boxes is so efficient that they will end up with a durability comparable to that of wooden boxes. There is a double layer of corrugated flute for double wall boxes – providing a lot of strength and protection, but not as much as triple wall boxes. And for single wall carton boxes, there is a single layer of corrugated flute – providing a simple level of protection for lighter objects. Its protective properties make triple wall boxes ideal for heavy applications, large shipments and delicate objects.
The corrugated cardboard properties of triple wall
The corrugated carton box specification makes it strong, making it ideal for heavy duty items such as metal parts, compressors, boilers, pumps, industrial tools and machinery.
Although the box is light, it can hold a heavy weight, it is suitable for logistic transport where the product is paid by weight.
It brings an incentive to business: reducing transport costs whilst ensuring quality is enticing property for any logical budget.
Compared to its timber counterparts, the corrugated cardboard properties of the triple wall design will absorb any potentially damaging collisions, abrasions and changes in temperature, while the timber is prone to splinter and conduct energy to its contents, reducing health and safety concerns.
Due to its heavy duty nature, you have the possibility of re-use, which could reduce the overall packaging expenditure and reduce the carbon footprint.
100% recyclable and fully reusable.
The corrugated cardboard properties of triple wall boxes allow it to be used for the most precious or heavier cargo, built for jobs that other boxes may not be capable of handling. Their high price tag means that many suppliers do not offer a triple flute box, and the storage space needed to house the boxes means that some distributors are unable to keep them in stock.
How Consumers Can Get More Out of Paper Bags
Paper bags are the perfect choice for companies looking to offer their customers affordable, environmentally friendly packaging.
With the true impact our plastic obsession has had on the planet in recent years coming to light, we are now seeing a growth in companies using paper over plastic.
While your customers may not always like paper bags because of their short lifespan, there are plenty of things to do with paper bags to make more use of them and make them more consumer-friendly!
For all types of old paper bags, check out some of our favorite alternative uses:
DIY Wrapping Paper
We've all experienced that last-minute panic when it's a birthday for someone and you've forgotten to get wrapped paper.
Keep those discarded paper bags in a closet and ready to use as a wrapping paper. Finish with a piece of ribbon and it'll look pretty and thoughtful.
Transfer Food Waste
No one wants to use the flimsy plastic bags in the food waste bins that stick at the corner and steal away the fun of recycling a little bit.
Use any old paper bags, instead, for your food waste. Just fill the paper bag, fold the top over and take it out as usual,it will then decompose with the garbage.
Pressing Cloth When Ironing
If the cover of your ironing board looks older, then you could consider using a paper bag as a temporary fix. Split open a paper bag, spritz it slightly with some water, lay it over your ironing board and iron those shirts!
The biggest benefit of our paper bags is that they can be recycled, so your customers can have peace of mind that they are doing their bit for the planet whilst treating themselves!
How Rigid Packaging Helps You in Your Business
Rigid boxes, as their name suggests, are famous for their sturdy nature. They are considered the best packaging solution for items where extreme protection is required. They are the best boxes in the e-commerce business sector, as they are widely used for items shipped from the manufacturer or retailer to customers via courier or mailing service.
These boxes are constructed of rigid cardboard or kraft stock. The sturdiness of these boxes depend on the thickness of the cardboard sheets. Product manufacturers or retailers may choose the sheet thickness to make these boxes fit their products.
The use of rigid cardboard boxes is simply not confining its use for storing the goods. It identifies the brand name, too. As mentioned before, the industry is moving so quickly that you need anything to keep your reputation running. The packaging allows identification of the brand and allows people to differentiate it from other brands.
You need to have your standing a bit unique and different, especially in a large market. The packaging of the product with the brand name, logo or signature color scheme helps consumers to recognize your brand from competing products on the store shelves.
The first thing that the customer is interested in is how the product is presented to them in the final stage. Simple but good packaging brings more value to the product several times and draws more customers. No need for any complex graphics or design; these boxes are just perfect in the simplest way.
Apart from its other benefits, it has a vital role to play in securing the product. Once they have been made, products go through a lot of hands and stages before they reach the customer. It is best to keep them in a safer box.
The rigid packaging of clothing is not limited to its packaging alone. It also helps to promote the brand name and the product. They also give the product a luxurious outlook. According to statistics, 74% of customers are likely to buy again if the product is in premium packaging. In addition, 74 % of consumers aged 18 to 25 tend to share product packaging photographs on social media. So your brand can get a promotion with a little effort on the packaging, without even asking for it. The price factor is there, but it gives back with promotion.
Any business' mission is to please the consumer and ensure their requirement is fulfilled under one roof. The availability of a variety of services in the same place gives them ease and attracts more customers. The use of rigid packaging not only gives the customer a packaging facility but it is usually observed that if it is worth it, customers tend to gift the products in their original packaging. This means that people choose luxurious and exclusive rigid packaging over flexible boxes.
Rigid boxes also allow handling of the product easier without getting it damaged. The goods can be easily transported and handled simply through a single packaging. Another trend towards adding a handle to this packaging is even more welcome on the market, as it eliminates the need for a shopping bag. Ultimately it makes packaging cost-effective while making it easier for customers at the same time.
There may be many other factors why in the clothing business there is a need for this packaging approach, but ultimately the purpose remains the same, to facilitate the customer and to ensure that the product reaches the destination in the best possible condition.
Why Consistency is Important in Your Branding
When creating your brand and marketing strategy, you need to consider a variety of factors; from your theme to your chosen logo, every element can have a specific effect on your customer, so it's crucial that you take the time to carefully build your brand. Consistency is an incredibly important factor. Here, we 're going to tell you exactly why and where this should be taken into account.
Consistency Builds Trust
Why, then, is consistency so significant? Well, if your visual branding continues to be consistent through your logo, typography and images, creating awareness and recognition for your company is easy. Your target audience should have a visual reference to identify your brand if they see it; anytime someone sees your brand's logo they should know precisely what the name of your firm is and, hopefully, what your company is doing.
That, in turn, will boost trust with your target audience. You can create a sense of professionalism throughout your website, printed bags, shops and packaging by remaining consistent. Trust is all for creating a loyal customer base. Once people know your brand, you'll find it easier to build authority.
How To Implement Consistency
Printed Bags and Packaging
The printed bags you are using in your store are a great way to advertise your brand. For this reason, it is of utmost importance that brand consistency is retained throughout.
Similarly, the packaging always needs to be cohesive and conform to the business-wide theme of the web, product architecture and all other packaging. This is the best way to appear specialized because if there is a consistent, recognizable theme, consumers may be more likely to trust your brand.
You need to use the same color throughout your branding to maintain this constant theme, such as your website, your logo, your email signatures, the printing on your bags and packaging. By utilizing the same color, you are illustrating to your clients and rivals that you have an identity while still displaying the personality of your brand.
How do you preserve the same consistency in color across all platforms and materials? This can be challenging but there are some guidelines that you should implement in order to make things simpler, including:
Select colors that work well across all media; website, packaging, etc.
Create a document for your brand identity to show your web designers
Be aware of your color mixes; RGB, CMYK and Pantone
Regardless to the social network you use, you must insure that you have a consistent theme throughout, and that you consistently post to prove that you are involved and eager to connect with your user base, which in effect would create a relationship with your customers.
Maintaining a good profile on social media by regular and non-sporadic posting is a perfect way to keep up against the rivals. On Instagram, the most organized accounts will have similar color themes and posts containing a theme or message. Not only does this help to promote branding, but it also offers an opportunity to spread the aesthetic, reputation and message you truly believe in. What's more, continuity in your social media campaign reflects the attributes of your brands and reveals no contrasting personalities. For example, if your brand is light-hearted then it is vital to retain that attitude along all your social media posts, to not to mislead the clients and consumers as to who you are as a company.
So, how essential is consistency in website design? It's incredibly important to maintain the same layout, theme and personality on your website, as it shows the overall outlook on your brand and site, but how do you make your website design consistent? You are less likely to forget an important element if you create a checklist of everything you want to include on your site. On your checklist you should include:
The same colors all around your website
Consistency in spacing of the elements
Text inputs, submit buttons etc.
Links must be identical in text and color
Your tone of voice should be clear
Website headings must be the same all the way through
Of course, when you create your checklist, you can add other items that you want to have on your site that suit your brand. Your site ultimately creates a key identity point, so you want to create a good first impression for new users as well as those who are returning.
Hopefully, this has given you an insight into why consistency is important when it comes to branding!
What is Hot Foil Printing
Hot foil printing is a popular method of printing used to enhance designs with a lifted, embossed look. This creates a beautifully sleek and eye-catching style that can be used to improve the profile of so many advertising items, including business cards, wedding invites, notebook covers and printed paper bags or printed packaging.
Hot foil printing is ideal for more than one surface – you can also use it to give a glamorous feel to your products. It produces a glossy metallic appearance on the selected part of the design that looks like a foil or a sleek texture. It is a subtle but successful form of printing ads or promotional design, as it makes a piece stand out, but without busy or hectic artwork.
Hot foil printing is still an easy way to embellish your artwork or designs, even though it has been upgraded over the years, which means that it is rarely done manually. The process of printing is very simple and only uses a machine to bind the target material with heat and pressure. The process works like a stamp and forms a lasting bond with the paper or other printed materials. The type of foil used will depend on the target material, since certain types do not forge with the target materials.
Before hot foil printing, all designs and artwork should be transformed into a vector image rather than a raster. This is the best format, as it helps the printer to recognize the different areas that need to be printed, as all outlines have been identified. When you are trying to redesign the printed materials or packaging, you may want to consult a professional graphic designer during the initial stages, because some artworks turn out to be better than others, such as those with a lot of shading. Hot foil can not be printed in gradients; some designs will have a blurred effect, but the foil is very bold and is best used to create a clear contrast to the color behind it.
Is Hot Foil Printing Right For You?
The best thing about hot foil printing is the glamorous elegance it brings to any product. Designs that implement this printing technique benefit from a low-cost way of appealing to sophisticated and luxurious markets; whether an e-commerce company or a law firm, hot foil printing makes it possible for small and medium-sized businesses to compete with the big players – it's all about appearances!
Hot foil printing is also efficient, and orders can be completed quickly. Combined with luxury aesthetics, this printing method is extremely common for limited edition or seasonal branding, adding a little glam to your regular branding, showcasing your temporary campaigns – the metallic look will make it particularly perfect for the festive season!
For more information about the hot foil printing process and what it can do for your business, please get in contact with us!
Choosing The Right Product Packaging
Products make the world go round. The right custom product packaging can make a good product great. It could also give your brand the boost it deserves.
You should know that a stylish design and top-notch branding is the secret to every piece of product packaging.
Make sure your custom product packaging is durable!
Custom product packaging must be able to travel with ease and minimal damage. It's critical for your packaging to have a great design that says: I've been made for you.
But the packaging boxes for the product must also be practical. You will need to focus on materials that are specifically designed for strength if your product is bulky.
If your product will sit on a retail shelf, then you will need to put more effort into the outdoor display. Here's where a superior print finish comes in handy.
Packaging that stacks well, like a rigid box will help to reduce damage. It is easy to pick up and place a rigid box inside a cargo hold.
Packaging made from sturdy corrugated carton is worth considering for something a little more heavy-duty. This particular material offers excellent support.
Such packaging types are easy to display and can survive a few knocks and bumps between shipping and hitting the shelves. Which brings us to our next point.
Find the right material for your packaging design
Consider what's best for your product when picking the weight or thickness of your packaging material.
Here’s a quick guide to help you out:
Coated white chipboard used for folding cartons trays and sleeves. This lightweight material yields excellent printing results. It’s best when used for food, dairy, cosmetics, pharmaceuticals, hardware items, and retail products.
Board composed of paperboard with fluted medium paper laminated to it. It is sturdy yet flexible. It’s ideal for produce, fragile and/or heavy items, subscription boxes, shipping boxes, and e-commerce packages.
Take the time to get a feel for the various materials that you have available. Find out the best and make it one of the foundations for your custom packaging decisions.
Size matters for product packaging
Let's say your packaging for the product comes in four different sizes. Think how economical you will be with the size of the custom boxes as well as the package material.
You may be able to design two packages of different sizes which will accommodate all four sizes. Not only will this save time and money, but it will also ensure consistency across your products – and everyone likes consistency.
Know who you’re designing custom packaging for
One of the most important things you need to remember when choosing the right custom product packaging is to understand your target audience... After all, they are the people who’ll buy your products.
Before finishing your design and placing your order, carry out some market research, figure out your key demographic and cater to your audience’s needs.
Think about product packaging ergonomics
Ergonomics is a term for the way people open up and interact with the packaging of your product.
That is an important part of the process of packaging design. Depending on your product, you will need to fit the size and shape of your packaging.
At the same time it has to suit the needs of the consumer.
When people have difficulty opening up your product, their frustrations may prevent them from coming back for more.
So remember: ergonomics is important.
Choosing the right packaging for your product may be a tough decision. But there are a lot of options to choose from.
It's definitely worth weighing your options before you start designing your packaging.
Just remember that custom packaging doesn't have to be a challenge. It can have a major impact on any brand, whether you are designing product packaging for a large company or a small business.
3 Creative Ways of Using Custom E-commerce Packaging
Your unboxing experience is crucial to building your brand. The package that gets delivered is usually the first in-person interaction that a consumer has with your brand. What you are offering during an unboxing should not just match your digital experience, but should raise it up. The more thoughtful your design, the more memorable your consumers will find the moment.
1. Most branded experience is the best experience
A custom package always makes the connection more personal, which is exactly what you want to do when your brand is focused on curating experiences. Through the inside out, marketers should brand their boxes to boost their audience's customer experience but also to improve market awareness.
Related branding and aesthetics combine to create a package that plays a part in the experience that you are selling. The more beautiful and branded the box, the more likely it is that consumers will share on social media and raise awareness about your brand. Your box is no longer just a shipping vehicle, it's a special moment for you to focus on. Use custom packaging to start a conversation with consumers and you'll have given them the best experience possible.
2. Leave a lasting first impression
You have already heard it and you will hear it again: first impressions matter! First impressions actually make the difference between a customer lost and a loyal one. This may be the difference that makes or breaks your business, and why you need to be deliberate about your packaging. Creative packaging is used to provide a truly unique experience, if not better than in-store experience.
3. Offer a special experience to your special customers
Loyalty programs can ramp up consumer activity dramatically. To make the most of that community commitment, pair your program with exclusive, branded packaging. Custom packaging not only provides your partners with an exciting, shareable moment, it also builds a cohesive narrative for your brand. Nothing says, "We love you," just like a generous present and a matching luxurious box.
Get Creative With Your Packaging and It Will Pay Off
If you haven't thought about how your packaging represents your brand, it's time now. It may seem like a daunting task to get thoughtful about your unboxing experience – but as online shopping gradually becomes the experience consumers prefer, it is a crucial investment.
Creative, custom packaging enables you to build your brand effectively and create a new conversation with your consumers. Investing in it now will pay off as the packaging makes a new impression.
Are you ready to elevate the experience of your brand?
Elevating Your Brand with Custom Gift Boxes
Imagine a world where there are no customized packaging and custom gift boxes.
Anything you send through the mail goes in the same boxes, with little to differentiate between your products and the others. Nobody shares pictures of your packages on social media and people don’t make buying decisions based on packaging alone.
Sounds horrible, doesn't it?
To run a business in the modern world today means to keep up with marketing trends in order to compete with other companies like yours. Many people buy things online in the comfort of their pajamas. So, your top competitors are just a few clicks away.
It's no surprise that the most human brands win in our fast-paced business culture.
And... custom gift boxes are a simple way to add that human element to your brand. They will help reinforce the connection between human and business with which many e-commerce companies are struggling.
Custom gift boxes elevate the customer experience
Customized gift boxes are easy to incorporate into your shipping and packaging process. They are cost-effective, robust and tell your story from the outside in.
They help attract new shoppers at the end of the day, and keep current customers coming back to your brand. The custom gift boxes offering extra thoughtfulness will affect your clients and reinforce why they chose you.
When done well, the added thoughtfulness helps your brand:
Create space between you and your competition
Increase the perceived value of your products
Turn everyday shoppers into brand ambassadors
Show appreciation for your customers
Improve the buying experience
Custom printed gift boxes are way cooler than stock packaging
Stock packaging may cost next to nothing. Yet it is a waste of precious marketing space and creates a bad purchasing experience. Custom gift boxes are no longer optional in a market where 75 percent of consumers care about package design. They’re required to:
Exceed consumer expectations and draw them to your brand
Allow your products to stand out
Make your customers feel appreciated and cared for
Encourage word of mouth marketing
Rigid boxes add to the elegant perception of a top-notch brand
Rigid boxes are mostly associated with the sleek and luxurious brands. And, because of their durability they help to showcase your care and attention to detail. Without modifying your product 's design or functionality, rigid boxes help boost consumer awareness of your brand.
90% of consumers in today's world reuse product packaging when they can. Using rigid boxes, therefore, ensures that your marketing message can be seen and heard again and again.
The design of the gift box packaging may sound like a difficult process but it does not have to be. Once you know what your customers expect, it becomes a smooth process to design a box which exceeds those expectations.
Don't forget that you can print inside and outside of your box. Use each space to tell your story, and add your packaging a layer of elegance. Let the personality of your brand shine!
E-commerce Packaging: A Beginner’s Guide
E-commerce packaging is as big as ever. But conceptualizing the packaging of your product is certainly nerve-wracking, particularly if you have no design expertise or are totally clueless as to where to start.
Packaging has been almost as critical as the product and needs extensive testing and preparation to ensure that it complements your products and your brand.
If you are in the early stages of designing the first branded e-commerce packaging for your online goods and want to get the best out of the process and your budget, read on! This guide is intended to help lead you through the process of making your e-commerce packaging the most effective.
Budget, Product Placement & Determining Dimension
Initially, you would need to learn if your ultimate packaging target is matched with the reach of your budget. You don't want to go stuck into the manufacturing cycle by knowing that you don't have enough money. Your budget is going to shape the type and direction of your packaging.
When that has been decided, start talking about how to put the products in the package, because that would decide the shape of the case.
If you're in the cosmetics or beauty business, for example, it's common to place your products where their full size, shape, and color can be seen.
It will all rely on you, but it is also important to know how big or how small the packaging will be, because that would also impact the cost.
Based on where you choose to put the package and how much room it will take, you can now decide the size of the packaging.
Choosing the Best Packaging Options
Now that the dimensions have been finalized, you can start searching for the perfect structure for your product.
There are a lot of options to choose from. Be careful to decide on the basis of your needs and specifications.
Usually, the manufacturer would automatically make a decision on the thickness of the paper based on the weight of your items and the size of your package. However, it is still good to have an understanding of what they are.
Flutes are used as the basis for material thickness for corrugated packaging.
Choosing the Right Print Type
Print quality greatly influences the appearance and general feel of the packaging of the items.
Here are the two main package printing options:
Digital printing is the act of converting a document on a laptop or other computer storage unit onto a different printing substrate via a device that accepts graphics and text output.
It is ideal for low volume orders and is much cheaper than other printing methods. It works best with e-commerce packaging boxes.
Just a note, strive to keep your artwork as simple as possible in terms of detail and color. Simplicity can have higher output efficiency when printing digitally.
Getting so many tiny details and lots of colors in digital form can cloud the overall consistency of the artwork.
Offset printing is a printing press technique that transfers the ink from a plate to a rubber roller (or blanket) and then to a paper sheet.
It is usually used for printing vast numbers of newspapers, brochures, stationery, magazines and boxes with the highest print quality.
The cost of offset printing is better for high volume orders (> 1000) because it reduces design and plating costs.
What makes offset the preferred printing option is its capacity to print in PMS Color and to create specific printing methods, such as matte & gloss lamination coating, spot UV, foil stamping and embossing, which can not be achieved digitally.
Material Stock Type
Choosing the correct material stock depends on your artwork and brand. Check out the options below:
Natural White (Digital & Offset): For colorful and flood printing
Bleached White (Digital): Lighter color production to subtly imitate offset printing.
Kraft (Digital & Offset): Environmental and rustic look – great with black printing and no coating needed.
Add Custom Inserts
You can also consider adding protective or promotional inserts.
We have mentioned several forms of inserts for various uses, to help you determine.
You may use cardboard or foam inserts to separate your products, if you want to secure and organize your product.
These kinds of packaging inserts prevent the movement of your products around the box during transit. They also enhance your customers' experience upon receiving their boxes.
Thank You & Promotional Inserts
Thank you inserts are one of the cheapest ways to improve product recognition, consumer satisfaction and sales.
Not only will a personalized message make your customers know you value them, it will also encourage them to experience their "customer journey" as a personal encounter.
Here are basic elements that you can integrate into your artwork to communicate with your clients. In fact the printed design is the first thing that they see and interact with.
It doesn't require fancy letters or designs to catch the customers' attention. It's just about getting a well thought-out marketing message that reflects the style and value of your company.
Brand Color Scheme
Make sure you use all the color components of your company in your artwork. If your website, blog pages, and merchandise all use pastel shades, so it would make sense to use them in the packaging as well.
You should also understand color psychology and select which emotions you want to trigger in the customers. and choose colors accordingly.
Brand logo should be visible when your box is received (either inside or outside the box). Make sure your brand name sticks out and is identifiable.
Process of Prototyping
You're so close to making the ideal package! This phase is one of the most important aspects of the operation, since it is a way to check the consistency of the packaging.
It is recommended that a prototype be produced (to validate the structure and printing of the final production of the packaging).
Imagine getting 10,000 boxes of the wrong size. It’ll be a terrible situation!
The safest choice is to request a Physical CTP Proof (to test printing) and a non-printed sample (to confirm the structure).
A custom sample is also another nice choice. This helps you to see if the artwork blends into the structure.
The main downside for design prototypes, though, is that they typically get printed in digital format. If you are producing in offset for the final output, the sample and final production may not 100% match in colors.
In this scenario, having a real CTP Proof will be ideal for offset printing, because it tells you precisely what is going to be printed on the box.
Production and Shipping
In the last section of this guide, you will have minimal involvement. That is where the supplier mass manufactures the packaging on the basis of your final requirements.
The supplier would usually be the one to take control of this aspect of the operation but you do have the option to take responsibility for the delivery.
You can ship your products in three different ways:
Sea Freight: Usually the cheapest international shipping option
Air Freight: Local or international, fastest and most expensive
Train or truck: Local
Logistics can be a challenging operation, particularly if you are shipping internationally. Luckily, companies such as LuxBoxPack do all the shipping work for you!
And The End!
Don't let the process confuse you, rather, see this as an opportunity to connect to your target audience.
This will encourage you to create packaging that will help market your products and draw customers!
Starting your own e-commerce packaging can be overwhelming, but with proper planning, any brand can achieve success!
How Important is Packaging in Marketing
In a growing competitive market, it becomes more difficult to differentiate oneself from other rivals. First experiences are essential to assessing a product's performance or failure, because what the customer sees first is the packaging. For this cause, packaging marketing is important if your company wants to expand.
With packaging becoming increasingly prevalent, manufacturers have now designed numerous styles of systems and choices such as premium, bold, elegant, relaxed, romantic, clean, and more to help companies express their product's message before the box is even opened.
It requires meticulous preparation and implementation to construct successful packaging, but when done correctly, the incentives for the efforts can be important.
As a leading packaging supplier, LuxBoxPack will provide expertise from the original design to bringing your personalized packaging to your doorstep. With competitive prices and a broad variety of flexible choices, you have the ability to bring your plans to life without running your budget out of space. Effective marketing of packaging is an important element which goes hand in hand with your fantastic goods.
Why Getting a Box Sample is Important
If you need to know exactly how the design and quality of your boxes are expected to come out before producing a large quantity, your best bet is probably going through the prototype stage.
Nothing is worse than investing a lot of time and money in a project and then realizing that you don't get what you were hoping for at the end.
Let's take a look at some explanations why checking & validating the packaging is necessary before you make the final decision to manufacture hundreds or thousands of it.
If you take the package to your manufacturer for detailed measurements, it can be a little difficult to calculate the exact proportions for your box, particularly for goods with unusual shapes.
It would be an excellent option to get an unprinted sample to verify the structural design and make sure the product fits exactly as you would expect.
Don’t forget that different output results will be created by the color gamut on screen (RGB) and on print (CMYK).
In other words, if you don't convert your artwork on Illustrator from RGB to CMYK, you won't get the same level of printing that you can get from your design when it's printed.
Nonetheless, converting the color mode of your artwork is not the last step. Following the required artwork guidelines is one thing but missing the nitty-gritty details of the design of the artwork is another.
For this reason, many choose either a custom digital sample or a production-grade sample to identify flaws that may not be visible on the screen.
Another benefit of having a package sample is that you are able to examine the actual sample and find defects that were not apparent in the online documentation.
It also gives you the opportunity to discuss possible upgrades, tweaks, or changes that you might want to make in the final production process.
What Are The Options?
There are a number of options for you to request a sample packaging from your supplier.
One of the simplest way you can get a sample of packaging is by asking the supplier for an existing sample.
These existing samples are typically created for a previous customer. The existing sample will help you to determine whether the stock, thickness, printing and coating is ideal for your project.
Existing samples are a lot more cost-effective than custom samples.
A custom sample is exactly what it is. Such samples are made according to the exact requirements of the project and would be of the same quality if they are produced in full production.
The custom sample gives you a good picture of what the product would look like when it comes to full production, and these samples are a perfect way to assess the quality of production and help you determine whether or not you want to continue with the shipment.
You may ask for two forms of custom sample:
Production-Grade Sample: Offset printed sample (longer turnaround time, higher cost)
Digital Grade Sample: Digital printed sample (faster turnaround time, lower cost)
Standard White Sample
Standard white samples are plain white boxes that do not hold any logos and which are usually used for easily verifying the consistency of the material.
This alternative is the most cost-effective of all three and usually the easiest to manufacture. If you're running a little tight on your project schedule and need to make sure the packaging suits the goods well, regular tests are the way to go.
A packaging sample is a simple and trouble-free way to get a snapshot of how the final packaging would appear in physical form and is completely necessary to verify the structure/quality of the packaging.
A sample helps you to ensure that the packaging's physical consistency is up to project expectations and is precisely what is expected for the whole manufacturing cycle.
It essentially rules out any risks of mismatches between what you planned and what you get regarding quality and design.
Use printed labels or stickers to give your packaging flavor. Labels are great for sealing bags, they are also great for sealing products wrapped in tissue paper. Personalised labels and stickers are a low cost way to add value to your packaging.
They can be customized in any way you want and keep the product inside a little bit more secure. For an extra appeal, you can even customize it for specific customers. They’ll get more excited if their name is written on it!
It is, simply a box. But, we specialise in the manufacture of these corrugated boxes. We can offer a wide variety of custom printed boxes suitable for retail, e-commerce or all kinds of business. The box can be made in a variety of styles and with different materials.
All you have to do is to decide. If you’d like, we can do a product-specific design study, and build a box created for your product. These boxes offer great security and portability, thanks to the high quality materials used.
Our tissue paper is a great way to personalise and add value to your packaging and branding. This thin, decorative and personalised tissue paper has luxury appeal while providing a little extra protection inside your carrier bag or box.
It is also eco-friendly, making it a great option for the environmentally-minded. We can create a custom design for the tissue paper, and greatly enhance the box-opening experience of the customer.
Custom Shaped Luxury Cardboard Bag
For custom shaped luxury bags, the only limit is imagination. Whatever your product is, we will carry out a design study, and deliver you the luxury bag your brand deserves. We can offer the same additional print finishes and choice of handles as our other luxury bags.
After all these choices are made, you are going to have a wonderful cardboard to reflect your brand and its identity, out on the streets, at the hands of people! This will result in brand awareness, and will potentially bring you customers.
The mix of natural paper with a high quality finish works wonders. These bags are 100% recyclable, they are the ultimate eco-friendly luxury paper bag. We can offer the same additional print finishes and choice of handles as our other luxury bags.
After all these choices are made, you are going to have a wonderful cardboard to reflect your brand and its identity, out on the streets, at the hands of people! This will result in brand awareness, and will potentially bring you customers.
Eco-Friendly Luxury Cardboard Bag
Our eco-friendly luxury bags are printed on uncoated paper. This makes them 100% recyclable and therefore making them a great choice for the environmentally minded. They are elegant, luxurious and strong whilst remaining eco-friendly. We offer the same additional print finishes and choice of handles as our other luxury bags.
After all these choices are made, you are going to have a wonderful cardboard to reflect your brand and its identity, out on the streets, at the hands of people! This will result in brand awareness, and will potentially bring you customers.
Laminated Luxury Cardboard Bag
Luxury laminated bags are made from high quality coated board to show off your brand and add a shiny and vivid look. They also feature reinforced top and base to offer added strength and durability and ensure the highest quality. We also offer a wide range of finishes and handles to make it a truly luxury bag.
After all these are done, you are going to have a wonderful cardboard to reflect your brand and its identity, out on the streets, at the hands of people! This will result in brand awareness, and will potentially bring you customers.
Gable boxes are one of the most functional and versatile packaging options. These boxes combine the best characteristics of a bag and a box into one complete packaging solution that works just great. They are easy to carry and easy to customize.
No matter what your products is, gable boxes offer great portability. The lock system makes sure the box doesn’t open easily, and it keeps your product safe and secure no matter what. Gable boxes are also made with eco-friendly materials, so you don’t have to worry about its impact on nature.
Wines are delicate as it gets. They are prone to breaking and damage, and should always be handled with great care. Another great solution can be our wine boxes. It is a better and much-improved way of carrying wine from one point to another!
Thanks to high quality materials and great attention to detail, your wine will always be safe and secure. Added padding will make sure the bottle is always stable. Your customers will be glad to buy your products, since they come with so many great safety measures!
Fruit - Vegetable Box
Carrying natural products are always a challenge. Until now. With our fruit-vegetable boxes, you no longer have to think about the problems. It makes sure that the natural products are always safe, while remaining stylish, and reflect the natural qualities of the product to the design.
To create a box that is so good at its job, we only use high end materials. We build the box with the highest quality corrugated cardboard, and make carrying fruits and vegetables a no-hassle situation.
In today’s world, e-commerce is the first and best option for shopping. Do you have an e-commerce business? Then you must be shipping out thousands of boxes regularly. Regardless of what’s inside, these boxes has to be sturdy, because they travel a lot. Even through cities, countries or overseas.
We make sure our e-commerce boxes are durable and sturdy, because we know what you need. We use only the best materials to create a box that will arrive to the customer in perfect condition. To reflect your brand identity, we offer many customization and print options. We’re also glad to let you now that our e-commerce boxes are eco-friendly!
Are you delivering pizza on a regular basis? Then our pizza boxes are a great solution for you. With their heat-proof qualities, these boxes will keep the heat of the pizza inside and make the customer feel like the pizza was prepared just seconds ago.
They are 100% suitable for pizzas, even if the box is printed the food will be safe because we use bleed-proof materials. They can be customized in any way you want, and they are also eco-friendly, which makes them even better. We are at your service to create a great delivery experience both for you and your customer.
Are you delivering food on a regular basis? Then our food boxes are a great solution for you. With their heat-proof qualities, these boxes will keep the heat of the food inside and make the customer feel like the food was prepared just seconds ago.
They are 100% suitable for foods, even if the box is printed the food will be safe because we use bleed-proof materials. They can be customized in any way you want, and they are also eco-friendly, which makes them even better. We are at your service to create a great delivery experience both for you and your customer.
Olive Oil Bottle Box
Carrying liquids in boxes have always been a challenge. Until now. With our olive oil bottle boxes, you no longer have to think about the problems. It makes sure that the bottle is always safe, while remaining stylish, and reflect the natural qualities of the olive oil to the design.
To create a box that is so good at its job, we only use high end materials. We build the box with the highest quality corrugated cardboard, and make carrying or shipping olive oil a no-hassle situation.
Wine Glass Box
Wine glasses are delicate as it gets. They are prone to breaking and damage, and should always be handled with great care. Another great solution can be our wine glass boxes. It is a better and much-improved way of carrying wine glasses from one point to another!
Thanks to high quality materials and great attention to detail, your glassware will always be safe and secure. Added padding will make sure the glassware is always stable. Your customers will be glad to buy your products, since they come with so many great safety measures!
Printed Kraft Box
Kraft boxes are made with eco-friendly material, so you won’t have to worry about polluting the environment. This is a great quality, since environmentally-conscious consumers generally prefer boxes made with eco-friendly materials.They are versatile and can be used for a variety of purposes.
With countless custom print choices, they are also easy to customize. You can reflect the brand of your identity, or you can choose to create a product-oriented design. The options are endless!
When it comes to shirt boxes there are two important points. Design and build. The design has to be classy and reflect the identity of your brand. It has to complement the shirt. This will create value in the eyes of the customer and will make your brand more distinguishable.
Then, the build. The box itself should protect the shirt from getting creases. The shirt shouldn’t move inside the box, and it shouldn’t get dirty in any way. To make sure the shirt stays intact inside the box, we can create special paddings. We also use high quality cardboard, so your shirt will always stay safe and sound, until your customer decides to wear it.
Product boxes are usually used only once, but eyeglasses boxes are an exception. They have to be protective because they protect a delicate product, and also get carried around during the day a lot. They also get opened and closed constantly, and this makes the box prone to damage. This high intensity usage creates a necessity for a sturdy box.
To keep the eyeglasses intact, LuxBoxPack only uses top notch materials. The hinges and magnets are suitable for repeated use. To create appeal and reflect the style of the eyeglasses different customization options can be preferred, or custom designs can be created.
Perfumes require the most attractive boxes, since they are also related to attractiveness. They have a persona and appeal, and the design has to reflect each of these aspects. To achieve this, you can choose our highly customizable perfume boxes. We can also create special designs for your needs.
Another important thing about perfumes is their container. Perfumes usually come in glass containers and glass is a highly delicate material and is prone to breaking. For this reason the perfume box has to be sturdy, while keeping the container stable. To make sure the container doesn’t break, we use only the highest quality materials and can add padding to keep it intact.
Usually, products sit in a completely opaque box. But, what if your product is just too beautiful and elegant to keep it shut in a completely opaque box? Then you can use windowed boxes! Windowed boxes let’s you display your product’s high visual appeal in its entirety. Your product will be eye-catching while still being safe.
The customers will also have a chance to take a better look to the product through the box, this can save you from taking out the product and potentially damaging it. If you are selling appealing and delicate items, windowed boxes are a great option for sure!
Neckties are fashionable items. They come in various designs and colours, they are stylish, and classy. The box you will put your tie in has to be as classy as the tie itself. To make this possible, we have hundreds of customization options. We can also make a custom design with our own design team and make the box a printed one.
After we make sure the box is appealing, we can dive deep into the other details. Tie boxes should be easy to open, to help you present them easily to your customers. They has to be protective to keep the tie clean and safe. For this reasons we use only the best materials, and make sure the tie is always intact until your customer is ready to take it out and use it.
Textile boxes are not just used for protecting your product. They make a statement. They reflect the style of your brand. They symbolize a certain look. And this will be a decisive factor when consumers are shopping for textile. They have a certain style, and they want to reflect it with what they wear, and they will choose the product that represents their aesthetics.
To reflect what’s inside, textile boxes are laminated with foil for the distinguished look. The corrugated cardboard build makes sure that the product is always intact and clean. The way it opens makes it easier to showcase your textile product to potential customers.
Candles have always been special. They have always been a symbol. When it comes to their protection, they are also special. Since candles are made of wax, they are delicate. So you need a durable box. But, this durable box also has to complement the beauty of the candle. With the right box design, you can increase the appeal of the candle.
To create sturdy and elegant boxes, we use the best materials. You can be sure that the product will look vibrant and pretty. They can be designed in any way you want, and be customized within countless choices. The box will also keep the candle from melting down with its heat-proof qualities.
For special products that will represent your brand on special days, you can use promotion boxes. Ideally, these boxes will have the details of your brand- colours, logo, contact details and so on. The look is very important since it will directly represent your company. You have to make sure it is perfect and memorable.
We want it to be memorable, because it is a promotion. It has to make a lasting impression, so the customer likes your brand, and becomes a regular customer. To achieve this, we can create a custom design through a product-specific design study. All materials used will be high-end, and you’ll be satisfied first, before we start making your customers satisfied.
Books are easy to get damaged. And in this age of online shopping, they are one of the most bought products. Since they are so prone to damage, the box they get sent has to be durable and protective. For this exact reason, we make our book boxes from top notch materials.
The book boxes can be customized in any way you want. It can draw inspiration from the book itself, or it can show the personality of your brand. We use bleed-proof papers, so the colours will not smudge in any way. For the best customer experience, we will work with you all along the way, and create something special.
Are you looking for a way of making your gifts even more special? We’re the solution you’re looking for! And the best part is, our gift boxes can be customized in any way you want -size, shape, colour, and finishing. Your box can be in a single color, or it can be printed. You may add your personalized message. We’ll make sure the design of the box complements the gift.
Our top quality materials will make sure the gift doesn’t get damaged. The durable and sturdy box will always keep your gift safe. Since it’s so durable, the box can be kept as a memento, or find other uses for itself and can be used more than one time.
What are presentation boxes? They are used for presenting stuff! And we make sure that you present in the most attractive way ever possible. No matter who you present to -customers, business associates, or someone else, or what you present, these are guaranteed to create a sense of satisfaction.
To achieve that, we produce the box from best materials available. On top of that, we laminate it with foil to create a shiny and vivid look. After we shape it according to your preferences, there’s no way you aren’t going to create the impression you were looking for.
Do you have a product that is not so easy to carry around? Bag boxes were created for you! They are made from high-end materials to make sure that the product is always safe and intact. Even if the product is heavy, or it will be carried around a lot, we make sure that the bag box can take that.
It can be customized to suit your specific preferences, or according to the requirements of the product. Even the handle can be customized! With the bag box, you can show your customers that you think about their experience, and they will thank you for an easy and stylish way of carrying the product.
Foldable Rigid Box
Rigid boxes are often used in luxury packaging because of the weight, strength, and firmness expressed by their construction. Rigid boxes are durable because of the paper wrap that is added to the exterior of the high quality grey board that give the boxes their shape.
The interior of rigid boxes are always covered by a paper liner that carries a consistent look and feel during the unveiling process. Additionally, the embellishments are written on a paper that is then wrapped around the outer board. This paper will be used on the exterior and inside of the package to give marketers the ability to display main branding and graphics on the packaging.
Unlike normal rigid boxes, foldables are shipped to you in dieline format. This feature makes it very convenient to ship these boxes, or store them in your warehouse and enables you to just fold your box easily whenever you’ll need them.
Rigid boxes are often used in luxury packaging because of the weight, strength, and firmness expressed by their construction. Rigid boxes are durable because of the paper wrap that is added to the exterior of the high quality grey board that give the boxes their shape.
The interior of rigid boxes are always covered by a paper liner that carries a consistent look and feel during the unveiling process. Additionally, the embellishments are written on a paper that is then wrapped around the outer chipboard. This paper will be used on the exterior and inside of the package to give marketers the ability to display main branding and graphics on the packaging.
If you are producing and selling chocolate or chocolate products, you should know that the box should be as appetizing as the chocolate itself. Consumers won’t have the chance to directly taste the chocolate, but they’ll directly lay their eyes on your packaging. Packaging will be what makes them decide to taste your product.
Chocolate boxes are highly customizable, since you can decide on how to display your product inside and customize the arrangement. They are 100% suitable for food protection, and will make sure your products look the best.
Home Textile Box
Home textile boxes are not just used for protecting your product. They make a statement. They reflect the style of your brand. They symbolize a certain look. And this will be a decisive factor when consumers are shopping for home textile. They have a certain style, and they want to reflect it to their houses, and they will choose the product that represents their aesthetics.
To reflect what’s inside, home textile boxes are laminated with cellophane for the distinguished look. The corrugated cardboard build makes sure that the product is always intact and clean. The way it opens makes it easier to showcase your textile product to potential customers.
Magnetic Luxury Box
If you want to make a great first impression, give magnetic luxury boxes a chance! These are designed to showcase your product in a spectacular manner. They create a sleek and notable unboxing experience, therefore making your product special for the customer. Even the click of the magnet can create a memorable effect.
The construction of magnetic luxury boxes makes them especially durable. They are made from grey board and laminated with cellophane for the luxury look. Optionally, hotfoil stamping can be done. The magnet protects your product, and it can be closed and opened safely repeatedly. No matter what your product is, magnetic luxury box is a great choice.