When it comes to marketing, how significant is a logo's role for a small company?

21.12.2024

A logo is an important visual element that reflects a company's identity. People remember and perceive brands based on their logos. In this regard, the logo should be designed in accordance with the corporates and vision of a company. Furthermore, it is an effective promotional tool in which the company makes the first impression of the brand and company to the target audience it wishes to appeal to. In this blog post, we will talk about the importance of logos for marketing.

Your brand's signature is represented by its logo

The value of your logo, like a signature, is determined by its consistency. If you want your customers to remember your brand, you must establish guidelines for how and where you use your logo.

For marketing your products, product packaging is just as important as the logo. Using these two elements concurrently and correctly will attract twice as many of your target audiences, allowing you to create more effective marketing communication. The logos that you will print on your carefully selected packaging boxes must adhere to certain guidelines. It will be beneficial to learn the logo guidelines in this case.

Packaging Boxes and Logo

Brands can influence brand perception and strengthen positive impressions by having their logos appear on product packaging. Pay close attention to your brand logo on your product packaging if you want your product to stand out. While it may appear counterintuitive to emphasize the brand rather than the product, especially for new or limited edition products, research shows that logo placement leads to brand recognition in the consumer's mind.

If you go to the supermarket and pick up a box of Kellogg's or Coca-Cola, for instance, the chances are high that you'll see the company's logo prominently displayed at the very top. Customers' perception of the strength of the brand is bolstered by the association they form between the powerful brand and the prominent logo placement.

Logo placement on the packaging has been well-studied, but the impact of a logo shape, color, size, and more on consumer communication is warranted. Like product packaging, a logo is often a consumer's first interaction with a brand. A brand's success depends on consumers' split-second reactions to its packaging and logo.

Looking through LuxBoxPack's extensive product category, you can select packaging boxes that are appropriate for your brand and attract the attention of your target audiences with a logo that matches your brand identity.

2023's Top 5 Packaging Trends

In today's world, when presentation is just as essential as the product, it's important for companies to keep up with new packaging trends and apply innovations to their own brand. In this blog article, we will talk about five packaging trends to follow in 2023. Sustainable Materials As the emphasis on environmental responsibility has grown, more companies have started to use sustainable materials for their box packaging. Biodegradable and compostable solutions, as well as recycled paper and cardboard, are beginning to emerge. Using sustainable materials not only helps reduce waste and pollution, but it also appeals to environmentally conscious consumers. Customizable Packaging Customizable packaging seems to gain momentum in 2023, as it has been on the rise in recent years. Companies aim to boost brand and consumer loyalty by allowing customers to create their own unique packaging. Subscription Box Packaging Subscription boxes are a type of delivery in which niche products are reintroduced as part of a marketing strategy and a product distribution method. These boxes are used by contributor-based e-commerce companies that use the subscription business model, also known as "sub-company" for short. Subscription boxes have grown in popularity in recent years, and this trend is expected to continue in 2023. Subscription boxes are an effective way to increase customer loyalty and earn recurring revenue. It is essential that the packaging is designed to safeguard the products within while also making the unboxing experience as unique as possible. Minimalist Design Minimalist boxes, which have been quite popular for years, will continue to appear this year. Clean lines and functionality are the first things that come to mind when thinking of minimalist design. These aspects not only appear trendy and modern when used to packaging, but they also assist lessen the environmental effect of the packaging box by using less material. Augmented Reality Packaging Augmented reality (AR) packaging is a new concept that is expected to emerge in 2023. This technology contains product demos, instructions, and even virtual trial choices; it allows users to easily access information, videos, and product-related animations. At the same time, this new idea is being used to make the unboxing process more interesting. In conclusion, as the packaging industry continues to evolve, it is important to stay on top of the latest trends. By incorporating sustainable materials, customizable options, subscription boxes, minimalistic design, and augmented reality into their packaging strategies, companies can set themselves apart from the competition and appeal to the demands of modern consumers. If you want to integrate these exciting trends into your brand, you may rely on Luxboxpack's experience. ...

Triple Wall Packaging

Single, double and triple wall cardboard boxes are all built for use under various conditions and for different purposes. Triple wall is the strongest of the three options, so what makes the triple wall box so strong, and what are the triple walled boxes best used for? The science of triple wall packaging The strength of any corrugated box is within its material and its construction. Standard fiberboard corrugations have two components: the liner board and the medium. The liner board encloses the related mediums of arched material, all cemented with a heavy adhesive – the sandwich-like structure is where the strength of the corrugation lies. There are 5 types of standard box wall construction: these range from A-flute to F-flute. A-flute is the thickest gauge of the corrugated card, followed by C and then B to F in alphabetical order. C flute corrugated cardboard is the most commonly found size because it is a happy medium between A and B flutes. It offers good strength, but without compromising ease of use or storage. When making multi walled boxes, it is common for a combination of different flutes to be used because each category has different characteristics that can help to strengthen the box. A widely used combination of corrugated boxes is a corrugated BC flute, consisting of one corrugated B flute and one corrugated C flute, which is generally considered a strong box type and can accommodate very large items safely. Double wall carton boxes are not always sufficient when dealing with heavy goods, even if they are still practical for most heavy goods. This is where the triple walled box comes in. Ideal for storing and transporting heavy or delicate goods, such as machine parts or large glassware. Triple walled boxes provide strength and security when necessary. The triple flute layers of corrugated medium flutes and the quality linerboard allow the packaging to resist bending and pressure from all directions. And when positioned vertically on its ends, the box is capable of carrying a large amount of weight on its corrugated frame. The construction of these boxes is so efficient that they will end up with a durability comparable to that of wooden boxes. There is a double layer of corrugated flute for double wall boxes – providing a lot of strength and protection, but not as much as triple wall boxes. And for single wall carton boxes, there is a single layer of corrugated flute – providing a simple level of protection for lighter objects. Its protective properties make triple wall boxes ideal for heavy applications, large shipments and delicate objects. The corrugated cardboard properties of triple wall The corrugated carton box specification makes it strong, making it ideal for heavy duty items such as metal parts, compressors, boilers, pumps, industrial tools and machinery. Although the box is light, it can hold a heavy weight, it is suitable for logistic transport where the product is paid by weight. It brings an incentive to business: reducing transport costs whilst ensuring quality is enticing property for any logical budget. Compared to its timber counterparts, the corrugated cardboard properties of the triple wall design will absorb any potentially damaging collisions, abrasions and changes in temperature, while the timber is prone to splinter and conduct energy to its contents, reducing health and safety concerns. Due to its heavy duty nature, you have the possibility of re-use, which could reduce the overall packaging expenditure and reduce the carbon footprint. 100% recyclable and fully reusable. The corrugated cardboard properties of triple wall boxes allow it to be used for the most precious or heavier cargo, built for jobs that other boxes may not be capable of handling. Their high price tag means that many suppliers do not offer a triple flute box, and the storage space needed to house the boxes means that some distributors are unable to keep them in stock. ...

Why Gift Boxes Serve More Than Just Protecting the Product

While the primary purpose of packaging may seem to be to protect the product at first glance, it serves a much more significant role beyond that in reality. Especially in the gift industry, the function of packaging is not only protecting the product but also enhancing brand value, improving the customer experience, and reinforcing loyalty to the brand. In this article, we will discuss in detail why the function of gift boxes is not only about protecting the product. First Impression: The recipient's initial contact with the gift occurs through the gift box. A well-designed gift box increases the recipient's expectations and allows them to form a positive impression about the product. A stylish, aesthetic, and carefully prepared gift box provides the recipient with a matchless experience related to the gift they have received. Brand Value: A meticulously designed gift box increases the value of both your brand and your product. When customers receive a carefully packaged product, they develop positive emotions and thoughts about the brand's quality. The gift box reflects your brand identity and reinforces customers' trust in your brand with your product. Customer Experience: Gift boxes significantly influence the customer experience. When they encounter a beautiful and eye-catching gift box, customers remember the purchasing process more positively. Packaging makes the customer's purchasing experience unforgettable. Brand Loyalty: A meticulously designed gift box can strengthen customers' loyalty to your brand. Customers can remain loyal to your brand not only for the product but also for the quality and care of the packaging. Due to the value your brand provides to them, customers continue to prefer your brand. Sustainability and Recycling: In our age, environmental awareness is increasing day by day. The recyclability of gift boxes and their production from sustainable materials help reflect your brand's environmental sensitivity. That is critical for not harming nature and for your customers to choose you as an environmentally friendly brand. In summary, the function of gift boxes is not limited to just protecting the product. Increasing brand value, improving the customer experience, reinforcing loyalty to the brand, and strengthening the brand reputation associated with environmental awareness are other functions of gift boxes. Packaging is not only a necessity for businesses but also a powerful marketing tool. Therefore, being careful in choosing packaging is essential for the long-term success of your business. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. For detailed information about our product range, contact us at +90 212 438 82 15. ...

Make a Difference with Impressive Packaging at New Year's Eve!

Waiting for New Year's Eve is an excitement for everyone. The basis of this excitement is an expectation. The happiness that a new year will bring, beautiful wishes for loved ones and the expectation of these wishes coming true. However, these expectations undoubtedly include the expectation of gifts. A gift we give to those we care about, no matter how small or big, makes them valuable. But at this point, the existence of the first impression can never be ignored. The first thing that catches the eye when the gift is revealed is; it is the package of the gift. This makes it surprising. The uniqueness of the packaging, combined with the elegance of the packaging, should make the cardboard impressive. That's why you should make a difference with impressive packaging in the new year! When you are aware of the existence of a few touches to consider for this, you should know that you will be unforgettable with your packaging. Minimalism and elegance: Combining the philosophy of "less is more" with the emphasis on harmony and peace, this feature prioritizes functionality. By getting rid of complex details, it highlights what is intended to be emphasized. Eco-friendly approach: It easily provides the opportunity to show that you care about the world, thanks to packaging made from materials that are easy to recycle and produced with minimal impact on energy consumption or natural resources. Small details: Ornamental details that can be associated with the brand to be placed on it will provide instant recognition and emphasis on quality. Memorability: A unique experience should emerge when the box's packaging is opened. This experience must create a bond between the brand and the customer. Memorability should be ensured by supporting the words, colors and font used. When all these come together, it will be possible to create impressive packaging for the New Year. If you want to offer all these to you in the way you want during the New Year's season, you can contact LuxBoxPack for details. ...

Preferred E-Commerce Boxes In Switzerland

If you are a brand that manufactures in Switzerland and wants to deliver your products to many consumers in the world via e-commerce, you are in the right place. LuxBoxPack provides you with important information about the box types you can use for your products in the e-commerce sector. If you ask "Why are the box types so important?", we can list the reasons as follows: -Box selection according to the size of the product is the first factor that will determine the design you will make on the box. -Box selection according to the type of the product is the most important factor that reflects the value of the product. -Box selection according to the fragility of the product is the element that will ensure the safety of your product in accidents and adverse situations that may occur during delivery. -Box selection by the brand is a big element that will reinforce your brand's impact on the end-user. If you are a chocolate, cheese or watch brand trying to enter the e-commerce sector in Switzerland, you can make the best choice by paying attention to these factors. Now let's look at the most preferred box types and features in Switzerland for the products we mentioned with LuxBoxPack. Chocolate Box An eye-catching presentation would not be bad for the legendary chocolates of Switzerland. Special boxes are required for special chocolates. Thanks to the chocolate boxes, one of the handmade box types, you can have the boxes in the shape you want. You can reflect the design you want on chocolate boxes made of high-quality hard gray cardboard with the offset printing technique. With LuxBoxPack, you can apply many techniques such as foil, embossing and embossing on chocolate boxes. Food Box The food box is a kind of box that should be preferred by cheese producers in Switzerland. Your food box and its design should bring out the flavor of the cheeses you produce. Food boxes, one of the corrugated box types, are extremely durable and environmentally friendly. Since it is produced from biodegradable materials, it does not harm the product used in any way, on the contrary, it preserves the products in the best way. With LuxBoxPack, you can have food boxes in any design you want. Watch Box Another important product of Switzerland is watches. If you are planning to sell your watches through e-commerce, the boxes will be your showcases. That's why you should choose well-designed watch boxes to give your watches an eye-catching look like in the shop windows. With handmade watch boxes, you can capture the prestigious look that your brand and products need. With LuxBoxPack, you can have boxes according to the type of watch you want. Differentiate Your Brand in E-commerce Sector with LuxBoxPack LuxBoxPack is ready to help you in the best way by producing the most suitable e-commerce boxes for your brand in Switzerland. For many printing, packaging, packaging and box design suggestions for product boxes, contact our LuxBoxPack expert team immediately and we will help you improve your brand and increase your customer satisfaction! ...

Ways to Stand Out with Packaging in E-Commerce

The competition in the e-commerce world is intensifying each day. It is crucial for your products to be captivating and for your brand to be memorable. When quality products or strong services alone are not appreciated enough, you can make a difference with higher quality packaging. 1. Stand Out with Unique Designs: Visual appeal has a significant impact in the e-commerce world. You can impress your customers at first glance with colors, vibrant graphics, and your distinctive logo in your packaging design. Effective promotion of your brand can be achieved through your unique designs. 2. Brand Storytelling Through Packaging: Packaging is not just a protective tool; it's also a means of telling your brand story. Graphics, texts, and symbols on the packaging can convey your brand's origins, values, and mission to customers. This way, you can establish an emotional connection between your brand and customers. 3. Interactive Packaging: You can communicate more effectively with your customers through modern touches. QR codes, augmented reality technology, or hidden messages provide an interactive experience with your packaging, ensuring that your products remain memorable. 4. Personalized Packaging: Every customer is unique, and a personalised experience demonstrates that your brand values customers. Personalising your packaging with customer names, adding thank-you notes, or offering special discount codes makes customers feel special. 5. Sustainable Packaging Practices: With the increasing environmental awareness, customers increasingly preferring eco-friendly products. Having recyclable packaging materials, using biodegradable packaging, or incorporating packaging additives that actively contribute to nature shows that you prioritize your customers' values. Example: Online clothing or cosmetic brands can strengthen their bond with customers by including a special thank-you card with the customer's name or providing a discount code for their future purchases. Packaging in e-commerce is a crucial element that shapes your initial interaction with customers. Viewing your packaging as a significant part of the customer experience is key to gaining a competitive advantage and building a loyal customer base. In short, a product is remembered not only for its contents but also for how it is presented. Elevate your customer experience with LuxBoxPack’s custom packages, designed to invoke an unforgettable impression. With packages tailored to every need, LuxBoxPack showcases the uniqueness of your brand. ...

E-commerce Box

In today’s world, e-commerce is the first and best option for shopping. Do you have an e-commerce business? Then you must be shipping out thousands of boxes regularly. Regardless of what’s inside, these boxes has to be sturdy, because they travel a lot. Even through cities, countries or overseas. We make sure our e-commerce boxes are durable and sturdy, because we know what you need. We use only the best materials to create a box that will arrive to the customer in perfect condition. To reflect your brand identity, we offer many customization and print options. We’re also glad to let you now that our e-commerce boxes are eco-friendly! ...

E-Commerce Boxes That Can Be Used Specıal For Father's Day

Competition is increasing in the developing and growing e-commerce sector. With this increasing competition, brands try many ways to be different. Among these ways, the desired differentiation cannot be achieved only by advertising. For this reason, it is necessary to support the presentation of your brand with different marketing techniques. LuxBoxPack offers you to develop box designs among these marketing techniques. You deliver your products in boxes specially designed for your brand, and you create great added value in the eyes of the customer. Especially if your e-commerce brand is considering a sales focused on special occasions, you should present special box designs to your customers in the best way. For example, you can start this change on Father's Day, one of the most important days ahead. With the special Father's Day offered by LuxBoxPack, you can take the brand experience you offer your customers to higher levels. You can also keep them in mind and make them prefer you for their next shopping. Now let's look at the box types and features you can use for Father's Day with LuxBoxPack. Textile Box When it comes to Father's Day, the first thing that comes to mind is a stylish cotton shirt. Every child buys a gift shirt for his father at least once in his life. However, she/he also thinks of presenting this shirt in a nice box. So you need to save them the extra packaging difficulty. You can eliminate this problem with the textile boxes of LuxBoxPack. You can present your attractive stylish textile products to your customers with textile boxes, which are from the handmade box family. With the offset printing technique, you can reflect catchy and remarkable Father's Day designs on textile boxes. Perfume Box One of the most preferred gift products on Father's Day is perfumes. Customers may have found the most suitable perfume for their fathers in your brand. However, the gifted perfume must be presented in a well-designed and highly detailed perfume box. With LuxBoxPack's handmade perfume boxes, you can present your products as they deserve. In addition, you can protect perfume bottles most accurately with perfume boxes, which is one of the handmade box types. Tie Box Although ties are considered a simple men's accessory, they are almost the most special gift for Father's Day. Therefore, you should consider the production quality of your ties as well as the product boxes in which they are preserved. Top-class and high-quality tie boxes produced by LuxBoxPack will be the right choice for your brand. Because with LuxBoxPack, you can improve the appearance of tie boxes with design techniques such as foil gilding, embossing lacquer, grain, local lacquer, embossing as well as a multi-color offset printing technique. Differentiate Your Brand in E-commerce Sector with LuxBoxPack LuxBoxPack is ready to help you in the best way by producing Father's Day special e-commerce boxes for your brand. For many printing, packaging, packaging, and box design suggestions for product boxes, contact our LuxBoxPack expert team immediately and we will help you improve your brand and increase your customer satisfaction! ...

Importance of Packaging in Export

Exporting is one of the most important points in increasing the value of your brand from the national level to the international level. Thanks to export, you can increase the income of your brand and take your vision to a higher level. Packaging and packaging are among the most important issues in developing the products being exported and increasing their success. Security in Packaging of Export Products Export products can be distributed using any means of transportation such as land, sea, and air. However, whichever method is used, it is very important to ensure the safety of the product. Since the distance of the product will be longer in export products compared to domestic trade, the probability of damage is also higher. When choosing the packaging of the product, the distance to be traveled, the fragility of the product, and the way it is transported should be considered, and the packaging process should be done accordingly. LuxBoxPack experts will provide you with the necessary support in securing your packages. Packaging Materials That Can Be Used in Export Products There are substances in the packaging of your export products that you can use to make them more resistant to damage. Kraft boxes are one of these materials. Kraft boxes made of kraft paper are durable and strong due to the materials they contain. The corrugated cardboard in the manufacture of the box will help you keep your products extremely safe thanks to its high durability. In addition, cardboard, which is a more durable material than cardboard, will provide you with extra gains with this feature. In addition, making kraft paper from a sustainable and recyclable material will also contribute to your brand value. You can get information about durable and useful corrugated cardboard boxes by contacting our brand. Mastering International Trends Another issue that your brand should pay attention to in the packaging of export products is to mastering international and country-specific packaging trends. Mastering the trends will enable your brand to present the packaging choices more accurately to the target audience of export products. It is an important issue for your brand to master all the trends in packaging size, production material, out-of-pack materials, and visual design. You can increase your brand value and customer satisfaction by knowing the trends and choosing your packaging accordingly. Conclusion Many factors, especially product safety, are of great importance in the packaging of export products. If you take these factors into account and act accordingly, your brand's success and satisfaction rate will increase. With the support of your LuxBoxPack experts, you can improve your export packaging and take it to a new level. ...

The Right and Wrong Ways of Choosing Packaging Colors

Packaging design is a crucial element that determines the initial impression of products on consumers. The attractiveness and impact of packaging play an undeniable role in consumer product preferences. However, mistakes in choosing packaging colors can negatively affect a business's brand image, indirectly leading to reduced sales. This article will discuss the correct and incorrect practices in selecting packaging colors. Incorrect: Making Decisions Based Solely on Personal Preferences In many businesses, packaging colors are chosen based on the personal preferences of managers. However, it should be noted that packaging colors should reflect the expectations and perceptions of the target audience. For example, pastel tones may be suitable for baby products' packaging, while vibrant and energetic colors may be preferred for sports products' packaging. Correct: Considering the Demographic Characteristics of the Target Audience Taking into account the demographic characteristics of the target audience when determining packaging colors is extremely important. Factors such as gender, age group, and geographical region can help determine which colors will be more effective for the target audience. For instance, young consumers tend to be more interested in vibrant colors, while older consumers may prefer softer and pastel tones. Incorrect: Following Trends Blindly Businesses that blindly follow trends in the packaging industry may become vulnerable when the popularity of these trends fades over time. For example, a color trend may lose its relevance quickly, leading to your packaging being perceived as outdated. Instead, picking a timeless color palette that reflects the values and identity of the brand is a strategy with a higher potential for success. Correct: Aligning with Brand Identity When it comes to packaging color, perhaps one of the most critical points is its alignment with the brand's identity. Choosing a color palette that harmonizes with the logo and other visual elements of the corporate identity is indispensable for maintaining brand integrity. From the consumer's perspective, a consistent brand image in every aspect is equivalent to feelings of trust and prestige. Incorrect: Ignoring Color Psychology Disregarding research on how colors influence people's emotions and behaviors is one of the biggest mistakes in packaging color selection. For example, according to studies, red increases excitement and appetite, while blue creates a sense of calm and tranquility. Businesses should consider the message they want to convey with their products and the emotional response they intend to evoke when making color choices. Correct: Conducting Color Tests Conducting various tests to understand the color preferences of the target audience before determining packaging color can bring many opportunities. For example, presenting alternative packaging with different color combinations to the target audience and gathering feedback on their preferences can eliminate many uncertainties in choosing the right color. Choosing the right color or color combination for packaging can strengthen a business's brand image while selecting the wrong color or combination can weaken it. Since the strength or weakness of a brand image directly affects the success of a business in various areas, including sales, choosing the right packaging color is a more critical issue than it may seem. By considering the above recommendations, you can make conscious decisions about the color selection of your packaging and reach your target audience more effectively. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. For detailed information about our product range, contact us at +90 212 438 82 15. ...

When it comes to marketing, how significant is a logo's role for a small company?