The Reasons Why Packaging Should Be Part of Your Marketing Efforts

25.04.2024

Packaging is underestimated or may even be seen as only a means of protection, labeling, or introduction for users to identify the products inside. However, it has a crucial role in brand marketing strategies which has been proved by the surveys, consumers’ buying repetition is determined by their experiences including packaging style. Namely, if a consumer appreciates the product's packaging, this affects not only feedback but also promotes larger amounts of people via sharing pleasing experiences. It is important to understand the prominence of the packaging's role in the marketing efforts for the brands. Hence, we compiled three benefits of packaging for marketing.

Attract the Buyer

The appearance of the products eliminates obstacles on the way to raising awareness during the shopping process of the customers and also gives them an opportunity to distinguish themselves among others. Giving a place to abstract information about the product itself, usage conditions, and information about the brand and its values might be enough as an introduction for the decision-making process. Other details might be associated with customization of the packaging depending on your language, values, and brand images.

Unboxing Trend

Unboxing gaining importance in the last decades with the rising of the influencers and usage of social media as a PR channel. As your packaging becomes more charming and interesting, your product attracts attention. So that some products are becoming prevalent due to their boxing style being distinct and arising curious by sharing repeatedly on social media. Therefore, packaging is more important than ever under the effects of the social media era.

Promotion

Thanks to social media shares, your product and brand promotion is made possible through your packaging design’ which is intriguing. Moreover, renewing your packaging design in terms of color and illustrations might pave the way for continual promotion along with providing more places to share your ideas and values through little changes in the packaging.

We are LuxBoxPack, a company that improves the quality of your packaging and provides your brand with more awareness, a positive appearance, and hence, profit. Please reach us via our websites regarding any questions, problems, or comments about your brand's journey packaging.

How Packaging Can Increase Sales?

You may lose part of your revenues in fact, if you still think of packaging as a plain box for your product. Sales depend on several factors - consumers' price sensitivity, product selection, prices of raw materials, and the market scope. There's a lot to ponder over. Packaging can, however, be an important driver to promote your sales. You may not be in agreement at first, but this short article will prove that it actually makes sense. Build Your Brand Around Your Packaging Even before the product, packaging allows your brand to speak. See the phenomenon of unboxing as evidence. Packaging is considered to be part of the experience. Subscription boxes are exactly what we're addressing here. The surface, the colours, the weight and the size-they all make the experience possible. Without a word the box tells the story of the brand. Customers Are Willing To Pay More For Original Packaging In only a few seconds, most customers make the buying decisions. It's a myth that we as customers plan for each purchase and have time to consider. In this the price plays an enormous role. It is therefore important that terms such as "smart packaging" are familiarised. In general it is a kind of packaging in which the design solves or breaks a certain problem. One such idea is a Chinese food packaging which is self-heating. Ba Shun Lan Ren has built a package at the bottom with a water-activated heating pack. There are other cool packaging concepts in the development process. Scented packaging is becoming a buzz today, while sustainable and biodegradable solutions are reaching the peak of their popularity. Some brands are born with the mission to share the idea of sustainability. Recurring Customers Thanks To The Premium Packaging Premium packaging improves the experience and also increases the brand's memorability. It thus helps both to gain new customers and to cherish the relationship with the current ones. Promotion on social media can gain your brand new customers. Packaging can also provide returning customers. Starbucks has devised a phenomenal strategy to attract customers by establishing seasonal designs for their cups. Over the years, these beautifully colorful and artsy cups have become a "supporting" image of the brand. Adding Value To Your Sale Paradoxically, the purchase is not the end of the sale. Or at least it's not supposed to be. The sale is supposed to be a whole service. From customer service and quality of production to delivery and packaging. It's all down to making a successful sale. It also ensures that any move in this chain can be used to increase sales. High-quality products are one thing, but your customers will enjoy buying from well-informed and skilled salespeople. They will also enjoy your product more if it is delivered in a well-curated box. Premium, original, memorable - that's exactly what the packaging should be about. Creative Shipping Service Increases The Chance Of Establishing A Bond It is important to deliver the product. Most e-commerce companies use the popular mailing delivery service. It's fast and reliable, but it's also costly and ordinary. However, there are other forms of distribution than mailing and couriers. One choice is to use parcel lockers. They are great for shipping small things in boxes (usually with extra wrapping, such as a poly mailer). There are also companies specializing in extremely fast delivery. In such a case, the parcel will be delivered within a day, or maybe even within a few hours. We hope that these tips come in handy for you to increase your sales! ...

The Best Protect Ways of Luxury Products

Every person wants to have luxury products. Because the appearance of luxury products always makes people feel prestigious. Even the stylish appearance of the product may make the consumer forget to question the quality of the product. So how do you protect the look of these luxury products? Everything starts here. A consumer does not buy the product that he/she pays more for, only for that product itself. Since today's world is the world of sharing, the consumer wants to share every product that they pay the high cost on their social media. You should also have box designs that will show your luxury products better. This will make your brand even more valuable in the eyes of your consumers. No matter how beautiful the appearance of your products is, if you cannot preserve them well, you will not be able to deliver the image you trust and admire to your customer. At this point, you should secure your products with a correct and solid box. The box you have should not only be sturdy but also have a design that matches your product. There should be a correct relationship between the product and the box design. If you cannot catch this relationship, it will not be welcomed by your consumer. A luxury product should be stylish and solid in all things. The customer should get back every penny he/she paid with the quality of the box and the product. Now, even luxury cars are delivered to their owners in special boxes, and the box designs of products that are small in size have become even more important. With an accurate and stylish box design, you will have a great return. With LuxBoxPack, you can have the right box designs to showcase your luxury products. Sign Box Designs Suitable for Your Target Audience and Product Although the customer range is very wide in luxury product consumption, you should carry your brand to a unique place with everything. While shaping your product according to the audience you will address, you should not ignore your target audience in your box design. In this way, you can increase the loyalty of your target audience to your brand. Reduce the Impact of Environmental Events Your valuable products may experience many problems until they reach the consumer without your control. During delivery, some environmental events may degrade the appearance and content of your product. To prevent this, you will need solid box protection and in this way, the product will reach the consumer in its original form. Provide the right protection to your product with the right and sturdy designs of LuxBoxPack. Your Luxury Products Do Not Lose Their Elegance With LuxBoxPack Sturdy and elegant designs, designed by the LuxBoxPack team will add elegance to your products. For the most accurate designs, you can contact the creative team of LuxBoxPack right away! ...

3 Creative Ways of Using Custom E-commerce Packaging

Your unboxing experience is crucial to building your brand. The package that gets delivered is usually the first in-person interaction that a consumer has with your brand. What you are offering during an unboxing should not just match your digital experience, but should raise it up. The more thoughtful your design, the more memorable your consumers will find the moment. 1. Most branded experience is the best experience A custom package always makes the connection more personal, which is exactly what you want to do when your brand is focused on curating experiences. Through the inside out, marketers should brand their boxes to boost their audience's customer experience but also to improve market awareness. Related branding and aesthetics combine to create a package that plays a part in the experience that you are selling. The more beautiful and branded the box, the more likely it is that consumers will share on social media and raise awareness about your brand. Your box is no longer just a shipping vehicle, it's a special moment for you to focus on. Use custom packaging to start a conversation with consumers and you'll have given them the best experience possible. 2. Leave a lasting first impression You have already heard it and you will hear it again: first impressions matter! First impressions actually make the difference between a customer lost and a loyal one. This may be the difference that makes or breaks your business, and why you need to be deliberate about your packaging. Creative packaging is used to provide a truly unique experience, if not better than in-store experience. 3. Offer a special experience to your special customers Loyalty programs can ramp up consumer activity dramatically. To make the most of that community commitment, pair your program with exclusive, branded packaging. Custom packaging not only provides your partners with an exciting, shareable moment, it also builds a cohesive narrative for your brand. Nothing says, "We love you," just like a generous present and a matching luxurious box. Get Creative With Your Packaging and It Will Pay Off If you haven't thought about how your packaging represents your brand, it's time now. It may seem like a daunting task to get thoughtful about your unboxing experience – but as online shopping gradually becomes the experience consumers prefer, it is a crucial investment. Creative, custom packaging enables you to build your brand effectively and create a new conversation with your consumers. Investing in it now will pay off as the packaging makes a new impression. Are you ready to elevate the experience of your brand? ...

Ways of Astonishing Your Customers With Upscale Packaging

When designing your packaging you may want to spruce things up, and that’s actually a good thing, but the last thing you need is too much flashiness. Just the right amount will do the trick. If someone asked you "what's your favorite packaging? what would you say? Will it be a normal box? A rectangular tea box? A shoebox? Likely not. I bet you'd remember something special, a packaging design that was an experience for you. A package that made you fall even more in love with the product than you would imagine. This is what we mean by saying that packaging is a silent salesman. Designing a box that will be so unforgettable, though, isn't easy. There are ways to embellish your packaging and this is the right place to be if you are looking for them. Novelties on the surface Human beings have an extremely powerful sense of touch. Although most research suggests sight is an essential sense for us, touch is by no means less important. On the opposite, touch plays an incredibly important part in packaging. Each customer gets a box and immediately assesses its surface, its texture. Is it smooth? Is it sticky? Does the imprint wash off? Addressing touch sensation isn't a vague concept. Most of the latest packaging designs use embossing and debossing, different foils and textures to enrich a box 's touching experience. Embossing on the packaging surface is also quickly associated with luxury. A prolonged experience Most brands lose time between placing an order and delivery. A customer should anticipate the package, like a child on the Christmas Day. The other aspect builds upon the moment a box is opened. You should not hesitate to show off your product with better security, wrapped in loads of bubble wrap. Respect your client, let them carve their own first impression. Use a layer of translucent material, add a dedicated note on top of the product. Prolong the journey and see your customer more satisfied than ever. A zesty design The word "zesty" means energetic and eager to live. That's exactly what your product should be saying (apart from every other feature) - you chose to be full of life by selecting our brand. If you think this is a cliche, be mindful of the strong influence of colors and contrasts on your clients. If you're bland and unspirited, that’s the impression of your customers. If you play with fire and throw too many graphics and kitschy fonts, your customers will see something’s off. A zesty design doesn’t mean going crazy. A minimalist design can be zesty too. Lightness Have you ever been struck by the fact that heavy packages can give a headache? Most significantly, they increase the risk of damage during delivery. Not every product can be light - some goods are heavy, and there is no way around it. You shouldn't add excessive weight to your packaging though. A metal decoration attached to the box can look extravagant, but the final weight will be affected too. Eventually, the client won't appreciate the effort, as his lifting efforts will be even more important. Use packaging add-ons that look fine, but do not ask your customers to test their back’s strength. There you go, these are some packaging elements that you can focus on. Note that not all of our ideas need to be implemented. Choose only one thing-maybe work on the design of your box, order a set of new boxes and see what it brings you? A bit of rebranding can rejuvenate your look. We will be happy to assist you with your inquiry. Tell us your needs and our team will be back with details ...

Best Printing Techniques for Cardboard Boxes

Cardboard boxes are an essential component commonly used in product packaging. They play a crucial role in protecting the product and creating brand identity. However, effectively designing cardboard boxes and choosing the appropriate printing techniques to apply to them are determining factors in the quality and attractiveness of the packaging. In this article, we will share valuable information about the best printing techniques for cardboard boxes. Offset Printing: One of the most commonly used printing techniques for cardboard boxes is offset printing. This method is ideal for obtaining high-quality prints. Offset printing is designed to print on flat surfaces and allows clear, colorful, and detailed designs to be printed on cardboard boxes. Flexo Printing: Flexo printing is a technique typically preferred for large-volume productions. It enables fast and economical printing on cardboard boxes. However, compared to offset printing, there may be some limitations in color and detail. Digital Printing: In recent years, digital printing has become popular for cardboard boxes with advancements in digital printing technology. Digital printing provides flexibility in small and medium-scale productions and allows quickly changing designs to be printed. However, it may be disadvantageous in terms of cost for high-volume productions. Use of Soy Inks: The importance of environmentally friendly practices in the packaging industry is increasing. In this regard, using soy inks for printing cardboard boxes is essential to minimize unfavorable environmental impacts. Soy inks are a more eco-friendly option compared to traditional petroleum-based inks. Matte and Gloss Lamination: Matte or gloss lamination can be applied to enhance the printing quality and durability of cardboard boxes. Matte lamination helps achieve a luxurious and sophisticated look for packaging, while gloss lamination provides a shinier and more eye-catching surface. In conclusion, the best printing techniques for cardboard boxes may vary depending on the characteristics of your product, your budget, and the expectations of your target audience. However, besides techniques such as offset printing, flexo printing, and digital printing, using environmentally friendly practices and appropriate lamination options can help improve the quality of your cardboard boxes and strengthen your brand image. For detailed information about our diverse range of packaging solutions tailored to your needs and utilizing different printing techniques, contact us at hello@luxboxpack.com. ...

Packaging and Social Media - How Suitable Is Your Package For Social Media?

Social media and technology have completely revolutionized the way we reach consumers and the way we market to them. Social media gives brands and customers a chance to connect and plays a critical role in the purchasing decision process. Because packaging is the first impression people have of your brand, it is very important that the packaging is worth sharing on social platforms such as Instagram and Facebook. How can a brand make it worth sharing on social media? CREATING AN EFFECTIVE DESIGN One of the most important steps in designing a social media value package is creating an effective design. Note that the user has to want to share the packaging on social media. One of the ways to make the packaging effective is by telling a story. Some of the questions brands should answer before designing effective packaging are: What is the brand's mission? What message is the brand trying to convey? How does the brand match the expectations, feelings, and values of the customer? Brands need to use value-added packaging to combine their mission with customer expectations. This is what makes the packaging really effective. Cut and bristol boxes can help your brand in this sense. You can visit our website luxboxpack.com and view many types. MINIMALISM IS A GROWING TREND Minimalist packaging is on the rise and especially popular with the younger generation. While bright and flashy designs are still abundant, minimalist packaging is also very popular and on-trend. Minimalism is a way of reducing a brand's packaging to its purest. This type of packaging allows the brand to speak without saying anything. Brands that want to make a lasting impression on potential customers must let the packaging speak for itself. Minimalist packaging allows a brand to do just that. MAKE YOUR PACKAGING RECOGNIZED QUICKLY or packaging to be worth sharing on social media, your customer and followers need to know what your packaging is. Brands need to find a way to be distinctive so that their packaging is easily recognized on social media platforms like Instagram. So, take a look at what's already on the market and find a unique, distinctive packaging design idea for your brand. This will make your packaging easily recognizable. THE WORLD OF PACKAGING AND SOCIAL MEDIA: CREATING A BRAND To build an industry-leading brand, the packaging must be worth sharing on social media. The above are just a few of the many ways a brand's packaging can be social media-friendly. Ultimately, it is helpful to seek help from trained professionals to maximize the appeal of product packaging. As LuxBoxPack, you can fold your brand's message with a packaging design that will appeal to a wide audience. This will help you increase your brand's visibility in a quality way. Contact us now to talk about what we can do for your brand and packaging! ...

Which Product Which Packaging?

Matching the right product with the right packaging is a factor that will greatly improve your product and your brand. By choosing the right packaging, you can gain a technical advantage and ensure customer satisfaction. Packaging is the Language of the Product Your choice of packaging is more than just a detail that affects technical or ergonomics or a visual element consisting of aesthetics. Choice of packaging carries the messages from your brand and your product. Since packaging is the element that will provide the customer's first glance and contact with the product, packaging designs should be considered to get a correct and positive idea. For this reason, when choosing a packaging target audience should be determined correctly and the content and the function of the product should be considered. LuxBoxPack will help you the choose right packaging and designs and will make you establish the language of your brand. Consider the Ergonomics of Your Packaging The ergonomics of your product packaging contain your customer's interaction with the product. Your packaging should be ergonomically capable of responding to your customer needs. It should not be torn during transportation. Except that should not cause any difficulty and it should be comfortable to open Make Sure the Durability of Your Packaging Your product packaging should be able to be transported easily and without damage. But to avoid damage, materials that will make the product too heavy or increase its volume should not be preferred. In both these cases, no mistakes should be made, the product should neither have a bulky package nor should product be damaged when it reaches the customer. For balancing the durability of the packaging you should know that which material you should use. It would be appropriate to use cardboard for food, dairy products, cosmetics, accessory products, and retail products. For fragile and heavy products, subscription boxes, shipping boxes, and e-commerce packages, it would be appropriate to use corrugated cardboard, which is a strong and flexible material. Conclusion You can customize your packaging design the way you want, so you can express your brand and product more accurately. LuxBoxPack will help your packaging designs in terms of durability and design and will help you obtain the ideal packaging for your brand. ...

Retro Trend in Packaging and Wrapping

We live in a global world where every trend is short-lived and consumed quickly. Contrary to all, there is a design trend that has not lost its effect for many years, “Retro”. Although retro-style nostalgic designs have been under the influence of many areas such as decoration and clothing for a long time, we can now see the effects in packaging and wrapping designs. It is a matter of curiosity why people attach so much importance to nostalgic designs. Although some interpret it as the longing of the society for the past, it is mostly that retro designs appeal to the eyes and emotions. Especially the nostalgic works of famous brands have always been appreciated by the X and Y generations. When he sees the packaging of a beverage he always drinks from his childhood, he remembers his childhood and establishes an emotional bond with the brand. You shouldn't just look at it emotionally. Because of the simplicity of retro designs, the packaging, and wrapping that prioritizes the product appeals to people's eyes. When this form of address is combined with special feelings, it also positively affects people's purchasing tendencies. HIGHLIGHTS OF RETRO PACKAGING AND WRAPPING DESIGNS Simplicity is the most important element of retro designs. If you combine your plain design with the right colors and retro fonts, you will get a good result. The retro atmosphere you will add to the packaging and wrapping design will be welcomed positively and sympathetically by your customers. In your designs, you can reflect the retro atmosphere not only in form but also in print forms. Creative designs such as pop art prints can add an 80's and 90's feel to your packaging and wrapping. Thanks to pop art prints, you can add simplicity, retro air, and sympathy to your packages. BE SIMPLE AND DIFFERENT Being simple in packaging and wrapping designs will not be enough on its own. It is the most important requirement to be different from competing brands while being simple. Your consumer should not be saying, “This package is the same as the brand…”. While following the trends in the global world, being different from them will always add +1 to your household. COLOR CHOICES IN RETRO DESIGNS Although the most intense color we can see in nostalgic designs is yellow, brown tones also occupy an important place. It is necessary to use these colors and tones in your packaging and wrapping designs to capture the retro atmosphere. If you intend to use designs such as pop art in your packages, you should use a print design with heavy yellow, red and blue colors. ADD A DIFFERENT AIR TO YOUR PACKAGING DESIGNS WITH LUXBOXPACK! We are ready to support you with special ideas for any design you want. Increase the value of your brand with LuxBoxPack, with quality printing options and products with all kinds of designs. Contact the LuxBoxPack expert team to get information about designs specific to your brand! ...

Get Inspired with These Packaging Ideas for Valentine's Day

Giving and receiving presents are the most prominent features of Valentine's Day. Although presents are the main focus point, the way those presents are packaged also plays a crucial role. In this blog post, we will review the best ways to package your products so that your customers are satisfied on the upcoming Valentine's Day. Heart-Shaped Packages Using a heart-shaped box or other shapes that evoke a romantic feeling is one of the most used methods on Valentine's Day. Using romantic colors such as red, white, or pink is also advantageous. Using an adequate-sized heart-shaped box will allow you to gain an advantage over brands that do not follow this concept. Personalized Message Options Valentine's Day presents are not only about the quality of the present but also about the goodwill of the giver and the impression it creates. For this reason, allowing customers to add personalized messages for their dear ones will provide a better customer experience in this romantic period. Interactive Packages Having a memorable gift for Valentine's Day is significant. To help your customers give the most memorable gift and experience, you can implement interactive packages. Using nesting gift boxes, adding secret compartments to the packaging, or adding a photo compartment will make your product stand out and be preferred. Additionally, this is a great way to enhance the customer experience and build brand awareness. Bonus: A Sustainable Surprise Using bio-degradable packages embedded with seeds for Valentine's Day will be a pleasant surprise for your customers and a sustainable approach to the environment. In addition to these, having sustainable practices will gather the appreciation of your customers. In short, specific packaging shapes, romantic colors, interactive packages, or sustainable approaches will have a positive and lasting impact on customers and sales. With LuxBoxPack, you can choose the perfect packaging for your needs and create a pleasant customer experience. Get a quote for our custom-designed packaging solutions. https://www.shutterstock.com/image-photo/valentines-day-gift-box-kraft-paper-355674374 https://www.shutterstock.com/image-photo/beautiful-young-couple-home-hugging-kissing-789711205 https://www.shutterstock.com/image-photo/rustic-gift-box-textile-hearts-present-2229383341 ...

How to Add Brand Personality to Your Packaging?

Your package tells many stories to the customer about your brand. At this point, it is crucial to make sure the packaging conveys the right message and reflects your brand identity in the best manner. In this blog article, we will talk about how to add brand personality to your packaging. The Reflection of Your Brand Personality Every brand has a distinctive feature and a personality that stands out. Some stand out with the concept of minimalism, some stand out as eco-friendly, and some as luxurious. Each has a unique audience to impress and get attention from. As the most visible face of your brand, the packaging should be in accordance with the brand personality you would like to represent. Therefore, every detail of your packaging matters considering the image which is portrayed in the eyes of customers. There are a few points worth noting while adding brand personality to your packaging. First things first, you should clearly show customers what separates you from other brands. One of the most effective things you can do is to make sure that your brand personality design makes an impact on customers and sets you apart from your rivals. On the side, the colors you choose for your package play an important role in making your brand feel “alive.” You should choose colors that evoke the right feeling. Just like colors, using some illustrations and patterns can also add a more personal touch. The main point you should focus on is the vibe of your business and audience. Once you found the right tone of your brand personality in the packaging, now it is time to focus on keeping this personality consistent. In order to be able to yield the fruit of your efforts to reflect the personality in the packaging, you should be consistent in every decision next in line. Consistency is one of the secrets behind every successful brand’s accomplishment. Conclusion It takes a very special procedure to give your packaging personality, and depending on the target market, tone of voice, etc., what you do for your brand will differ from what other brands do. With the uniquely personalized packages of LuxBoxPack, we are here to support you in this process. ...

The Reasons Why Packaging Should Be Part of Your Marketing Efforts