The Reasons Why Packaging Should Be Part of Your Marketing Efforts

21.11.2024

Packaging is underestimated or may even be seen as only a means of protection, labeling, or introduction for users to identify the products inside. However, it has a crucial role in brand marketing strategies which has been proved by the surveys, consumers’ buying repetition is determined by their experiences including packaging style. Namely, if a consumer appreciates the product's packaging, this affects not only feedback but also promotes larger amounts of people via sharing pleasing experiences. It is important to understand the prominence of the packaging's role in the marketing efforts for the brands. Hence, we compiled three benefits of packaging for marketing.

Attract the Buyer

The appearance of the products eliminates obstacles on the way to raising awareness during the shopping process of the customers and also gives them an opportunity to distinguish themselves among others. Giving a place to abstract information about the product itself, usage conditions, and information about the brand and its values might be enough as an introduction for the decision-making process. Other details might be associated with customization of the packaging depending on your language, values, and brand images.

Unboxing Trend

Unboxing gaining importance in the last decades with the rising of the influencers and usage of social media as a PR channel. As your packaging becomes more charming and interesting, your product attracts attention. So that some products are becoming prevalent due to their boxing style being distinct and arising curious by sharing repeatedly on social media. Therefore, packaging is more important than ever under the effects of the social media era.

Promotion

Thanks to social media shares, your product and brand promotion is made possible through your packaging design’ which is intriguing. Moreover, renewing your packaging design in terms of color and illustrations might pave the way for continual promotion along with providing more places to share your ideas and values through little changes in the packaging.

We are LuxBoxPack, a company that improves the quality of your packaging and provides your brand with more awareness, a positive appearance, and hence, profit. Please reach us via our websites regarding any questions, problems, or comments about your brand's journey packaging.

How Do Architectural Designs Affect Box Designs?

Architecture and Its Effects Throughout human history, architecture has shaped the places it has lived in line with both practical purposes and aesthetic pleasures. Individuals and communities who want to make progress in both aesthetic characteristics and practical results over time have contributed to the development of comprehensive architectural literature. In this direction, architectural movements have become elements that greatly affect daily life and other design areas. Metrics in Box Designs Boxes have the characteristics of the product to be packaged or the business to which they belong. These features reveal the features of both the image of the product that the box is shipping/delivering and its corporate identity. Therefore, while there are specific distinctions such as pizza boxes, jewelry box or gift boxes, brands prefer to develop their own identity in this regard. Impact of Architecture on Box Design The effects of architectural movements are not felt only in city design or interior design. Architectural Ecoles create certain influences on every aspect of design. These influences can occur in two ways: Firstly, artists in other fields reproduce their own or others' architectural works in other art fields. For example, Adam Nathaniel Furman, a designer, continues to produce his interior design works through painting or patterns in his glass or poster works. Secondly, very large architectural currents can cause collective effects in other design areas as well. For example, constructivism was formed as a result of mutual influences between painting and architecture. These ways apply equally to box designs. In short, the impact of architectural trends on the design world is also felt in the packaging industry, which requires serious design attention. Examples of Box Designs Influenced by Architectural Movements Brutal Box Designs: Brutalism is a movement in architectural structures that rejects masking the structure, painting the center of the structure, or concealing the installation elements. Brutalism, which is effective around the world, has greatly influenced modern boxes. Brutal designs, where items such as paint are not used and heavier cardboard types with gray tones are used, can be used in many packaging types. Modernist Box Designs: Although modernism is an influential movement in many fields of art and thought, its architectural effects and effects in a box design are much more similar. Modernist, simple, and clear lines were also felt on the boxes. Ethnic Box Designs: Ethnic box designs, in which ethnic motifs and in-building layouts are reproduced in boxes in pattern and color formats, also found a place in box design following the architectural effects of ethnic motifs. ...

Packaging Ideas for Small Businesses

Small businesses can take advantage of packaging to stand out in a competitive landscape. With different packaging techniques, brands can tell their story and leave a lasting impression on their customers all while protecting their products. In this blog post we will review a few ideas to make your packaging stand out as a small business. Sustainable Packaging Sustainability is a key concern for consumers, and 82% of consumers prefer brands that align with their values. Therefore, going with a sustainable packaging method will allow your brand to express its values and contribute to a better tomorrow. Customized Packaging Your brand carries a story, and telling that story through your packaging is a great way to connect with your customers. By switching to customized packaging, brands can add their logo, implement new designs, or add specialized messages for their customers. This way, small businesses can become more memorable and provide a better customer experience. Versatile Packaging Some packages serve purposes other than protecting the product, and small businesses can design their packaging to become more purposeful. Some of the versatile packages are used together with the main product, and some are simply good decorative objects. By implementing purposeful packaging, you essentially give your customer another reason to choose your brand, and ultimately lead to more conversions. In short, small businesses can enhance their customer experience and satisfaction, contribute to a more sustainable environment, and generate more conversions through sustainable packaging, customized packaging, and purposeful packaging. Through all these methods, small businesses can make their brands stand out in a competitive landscape. To find the right packaging that will make your brand stand out, consider collaborating with LuxBoxPack. At LuxBoxPack, every small business can find a packaging design that will enhance their brand presence or can ask for a customized design. ...

What Are the Qualities to Look for When Choosing Packaging for Technological Products?

Technological products require special packaging due to their delicate nature and high value. Choosing the correct packaging ensures the safety of the products and leaves a positive impression on customers. Businesses should not overlook several critical factors when packaging technological items. This article will focus on the essential qualities to consider when selecting packaging for technological products. Durability and Protection: Most technological products are made up of sensitive components and are highly susceptible to impacts. Therefore, the packaging must be durable and designed to protect the product from external factors. Sturdy materials such as rigid cardboard, corrugated fiberboard, or shock-resistant materials will prevent damage during transportation. Additionally, having foam inserts or special compartments within the packaging to keep the products secure offers extra protection against impacts. Resistance to Moisture and Dust: Two of the biggest enemies of electronic products are moisture and dust. These factors can cause products to malfunction or shorten their lifespan. Therefore, packaging with moisture-resistant properties is crucial for long-term protection. Moreover, a tight sealing mechanism in the packaging design should be preferred to prevent dust from entering. Aesthetics and Branding: Packaging design has a significant impact on consumer perception. Attractive, modern, and high-quality packaging enhances consumer interest in the product. Including the brand’s logo, slogan, and color palette on the packaging supports branding efforts and increases brand recognition. Especially for premium technological products, a sleek and professional packaging design conveys messages of quality and trust to the consumer. Eco-Friendly Materials: Today’s consumers are paying more attention to eco-friendly products and packaging. The packaging of technological products can be made from recyclable, sustainable, and environmentally friendly materials. That helps the business fulfill its environmental responsibility and strengthens the brand image among environmentally conscious customers. Functionality and Ease of Use: Packaging should not be seen as merely a protective tool. It should also be informative, providing customers with easy access to the product. Packaging that is easy to open allows the safe removal of the product and can be reused when necessary, thus enhancing customer satisfaction. Additionally, having ergonomic design features for easier handling and storage is another significant advantage. In summary, choosing the correct packaging for technological products plays an essential role in ensuring product safety and strengthening the brand image. Durability, protection against moisture and dust, aesthetic design, eco-friendly materials, and functionality are the main criteria businesses should focus on in this process. The right packaging choice protects the products and provides customers with a unique experience. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

5 Advantages of Presenting Your Candles in an Aesthetic Box for Your Business

Candles are widely preferred for both decorative and functional purposes. However, in today’s world, where customer expectations are constantly rising, it is not just the candles themselves but also their presentation that matters. An aesthetic box is a fantastic tool for brands looking to highlight their products and add value to their business. Here are five key advantages of presenting your candles in an aesthetic box for your business: Enhances Brand Image: The packaging of your candles is one of the first elements that reflect your brand's image. A carefully designed, aesthetic box helps create a positive impression of your brand in the minds of your customers. Elegant and high-quality packaging positions your brand as premium and increases its perceived value, strengthening customer loyalty and giving your brand a robust standing in the market. Enriches the Customer Experience: An aesthetic box makes the customer experience memorable. The moment the box is opened provides a delightful experience for customers, encouraging them to build a special connection with your brand. Candles presented in elegant packaging are also appealing to customers looking for gifts. That boosts customer satisfaction personally and commercially, resulting in positive feedback for your business. Protects the Product Properly: An aesthetic box is not only visually appealing but also protects your product from impacts, dust, and external factors. Due to their delicate nature, candles need protection from breaking and melting. Quality packaging ensures your candles reach customers safely, reducing returns and damages, which helps keep your costs down and maintains customer satisfaction. Increases Visibility: In today’s visual-centric market, an aesthetic box is one of the most effective ways to stand out on shelves and e-commerce platforms. Packaging that aligns with your brand identity in terms of color, pattern, and design differentiates your product from competitors. Especially on social media platforms where visual appeal is crucial, aesthetic boxes capture your customers' attention, enhancing brand awareness. Supports Sales: Visually appealing packaging is a direct factor in influencing sales. Aesthetic boxes make the product more attractive in the eyes of customers and positively impact their purchasing decisions. A well-designed box elevates your product beyond mere necessity, transforming it into a pleasant shopping experience. That increases the likelihood that customers will choose your product, thus supporting your sales. In summary, an aesthetic box is a fantastic opportunity to highlight the quality of your candles and the value of your brand. It enhances customer satisfaction and benefits your business in the long run. Opting for packaging that sets your brand apart and helps build a connection with customers is a wise investment for your business growth. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Why Should You Present Your Holiday Gifts in Elegant Packaging

Holidays are perfect opportunities to express our devotion and love to our loved ones. The gifts given on these special days gain meaning not only through their material value but also through their presentation. For businesses, the packaging of gifts offered to customers during the holiday season is a significant element that reinforces their brand image. Here are some essential reasons why you should present your holiday gifts in elegant packaging: First Impression Matters: The first impression of the products presented to customers is crucial for businesses. Elegant and meticulous packaging enhances the value of the gift and leaves a positive impact on the recipient. Customers perceive products in carefully prepared packaging as higher quality and more valuable. That elevates your brand's prestige and increases customer satisfaction. Opportunity to Promote Your Brand: Customized packaging is an excellent tool to promote your brand. Logos, slogans, and other design elements on the boxes enhance brand recall. The elegant boxes you distribute during the holiday season ensure your customers and acquaintances remember your brand. That increases your chances of building a loyal customer base in the long run. Establishing Emotional Connections: Holidays are periods when emotional bonds are strengthened. Elegant packaging makes these emotional moments of gift-giving even more special. A carefully prepared box makes giving the gift more meaningful and memorable. That helps both the giver and the receiver feel more emotionally connected. Gaining Competitive Advantage: During periods of intense market competition, the importance of packaging increases even more. Especially during the holiday season, you should opt for elegant and attention-grabbing packaging to stay ahead of your competitors. Custom-designed boxes distinguish your products from your competitors and attract customers' attention. That can boost your sales and brand awareness. Eco-Friendly Options: Today, consumers prefer eco-friendly products and packaging. By using elegant boxes made from recyclable and environmentally friendly materials, your business can make a difference regarding sustainability. That fulfills your responsibility towards nature and attracts environmentally-conscious customers. In summary, presenting your holiday gifts in elegant packaging enhances your brand's prestige and helps you establish an emotional connection with your customers. Through the careful packaging offered during these periods, your business can stand out from competitors and leave a lasting impression on customers. Remember, an elegant box is as valuable as the gift itself. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Sustainable Way of Increasing Sales: Packaging

Packaging is at a significant point for today's companies and customers. In addition to the functions of packaging such as sales and brand awareness, there is the protection of the customer's product at its core. With the packaging, which is the outer shell of the product, both the product is protected and better service is provided to the customer. Even with its packaging appearance, it can reflect a mission vision. Packaging with a functionality that can go far beyond product protection, why not protect nature while protecting the product? Sustainable Packaging Packaging is closely linked to economic, social, and environmental sustainability, which are the three most important titles of the definition of sustainability. Environmentally friendly packaging and sustainability will be significant to protect the ecological diversity and integrity of the world. Brand owners should also pay attention to this situation, which is an issue that an environmentally friendly customer can also pay attention to. Cause it is everyone's responsibility to leave a healthy and livable nature to future generations. For this, eco-friendly kraft bags can be preferred by manufacturers. Eco-Friendly Kraft Bag It is possible to recycle and become more environmentally friendly in packaging by using other principles such as reducing the energy used, design, or recycling to reduce the traces left by manufacturers to the environment. With 100% recyclable, nature-friendly and elegant, durable packaging, both products, and nature will continue to be protected. If you are environmentally friendly and want to contribute to your packaging sustainably, LuxBoxPack's eco-friendly luxury cardboard bags are for you. ...

Colors in Boxes and Packaging for Summer

Colors play a significant role in our lives, both emotionally and visually. The feelings they evoke can vary across different cultures and languages. In this blog post, we will take you on an intriguing journey into the captivating world of summer colors used in boxes and packaging. Boxes and packaging are vital elements that reflect the presentation and brand image of products. Summer colors are strategically chosen to grab customers' attention and create an emotional connection with the products. Here are some interesting summer colors and their meanings: Vibrant Orange: Orange evokes a sense of energy and liveliness. It is used to create an energetic atmosphere during the summer season and is often preferred for products like fruit juices or beach accessories. Fresh Green: Green represents nature and symbolizes freshness and renewal. It instills a sense of freshness and novelty during the summer months. It is a preferred color for packaging organic and natural products. Warm Pink: Pink is associated with romance and femininity. It can be used in beauty and cosmetic products during the summer to create a romantic atmosphere. Bright Yellow: Yellow represents the energy and cheerfulness of the sun. It is frequently used in summer products related to holidays and entertainment. It is a preferred color for items like sunscreen or beach towels. Sea Blue: Blue invokes a sense of calmness and tranquility associated with the sea and the sky. It is preferred for packaging beachwear, seafood products, and vacation-themed items. Vibrant Red: Red represents passion and energy. It is used to create a striking impact during the summer months. It is often preferred for packaging beverages or ice cream. Pastel Tones: Soft and gentle pastel colors are also popular during the summer. Colors like powder pink, lavender, and mint green are chosen to create a sweet and peaceful atmosphere. Colors play an important role in increasing product sales and strengthening brand image. Additionally, they have different effects on consumers based on the atmosphere and emotional connection. For example, vibrant and energetic colors reflect the joy and energy of summer, while calm and pastel tones can evoke a peaceful and relaxing atmosphere. However, color selection should also be aligned with the brand's identity. Brands should consider factors such as their target audience preferences, brand values, and unique product characteristics when choosing colors for their boxes and packaging. For instance, a natural and organic cosmetic brand may opt for green and natural tones, while a luxury brand may lean towards sophisticated and glamorous colors. In conclusion, the summer colors used in boxes and packaging are significant elements that enhance the presentation and communication of products for brands. Colors create emotional effects on consumers while also reflecting the brand's identity and establishing a connection with the target audience. Therefore, color selection is a strategic decision for brands and should be utilized as an effective marketing tool. If you wish to use packaging in colors suitable for your products, you can explore the wide range of product categories offered by LuxBoxPack. ...

WHAT IS KRAFT PAPER?

Kraft paper and bags have become widely used products in recent years. We can summarize the reasons for this use as having advantages in terms of savings, environmental impact, and safety. Kraft paper is made by gluing corrugated cardboard boxes and brown wrapping paper to each other in layers. But sometimes they can also be used in the form of plain and thin paper. Kraft paper has a natural appearance and is produced from organic material. This type of paper is recyclable and environmentally friendly. Kraft paper is a durable material and costs less than other products with an equivalent function in the industry. Its print-friendly structure allows it to be used by many brand options. Benefits of Kraft Paper The main advantage of kraft paper is that it is durable and strong due to the materials it contains. It has a longer shelf life than many equivalent materials and is more resistant to puncture and tear damage than paper. Kraft papers can be obtained from trees that are imperfect and cannot be used for other work. Kraft paper, which is easier to produce, has an ideal cost-performance ratio. Kraft Paper and Packaging Kraft paper is a frequently used material in product packaging. Thanks to its features and versatility, it saves time and money. Corrugated cardboard is an important raw material that provides these advantages to kraft paper. Its durable, inexpensive structure, suitable for creativity and various design ideas, provides an advantage in its use as a packaging material. Its lightweight structure helps to reduce transportation costs. Kraft Paper and Design Kraft paper offers a woody and elegant look with its natural and simple texture. It appeals to customers looking for a natural and unprocessed product with its appearance. Besides its elegance, this natural and simple structure makes it ideal for branding and design options. You can count on LuxBoxPack for packaging and box designs made of kraft paper that frees creativity while limiting costs. You can contact us immediately to get information about our special solutions. ...

What to Consider When Choosing Packaging in the Pharmaceutical Industry

Packaging used in the pharmaceutical industry is essential for protecting products from external factors and plays a crucial role in ensuring product safety and enhancing the brand's reputation. The right packaging choice contributes to preserving the quality of medicines, ensuring customer satisfaction, and complying with legal regulations. So, what should you consider when choosing packaging in the pharmaceutical industry? Here are the main factors to take into account: Material Quality: Due to their sensitive nature, medicines must be protected against external influences. Therefore, the quality of packaging materials is vital. Durable, airtight, and moisture-resistant packaging prolongs the shelf life of products and preserves their efficacy. Materials such as cardboard, plastic, or aluminum are commonly used for pharmaceutical packaging. The material choice should be based on the physical properties of the product and storage conditions. Legal Regulations: The pharmaceutical industry is subject to strict legal regulations. Packaging must comply with various regulations, varying from country to country. It is mandatory for pharmaceutical packaging to clearly and accurately display information such as product details, usage instructions, expiration date, and batch number. Additionally, packaging may need to include elements such as safety seals or traceability systems. Safety and Protection: Pharmaceutical packaging must be designed with safety concerns in mind. Packaging with child-resistant lock systems prevents unwanted access. Moreover, technological solutions such as holograms or QR codes can be integrated into the packaging to combat counterfeiting. That ensures product safety while also gaining consumer trust. Design and User Experience: The design of pharmaceutical packaging is significant from an aesthetic and functional standpoint. Practical designs that allow easy access to the medication and enable safe transport are preferred. Product information should be readable, and the packaging should avoid unnecessary complexity. Minimalist and functional designs tend to stand out in pharmaceutical packaging. Eco-Friendly Solutions: Recently, there has been an increasing demand for eco-friendly packaging solutions. Sustainability is a critical factor in packaging choices within the pharmaceutical sector. Packaging made from recyclable materials creates an environmentally-conscious brand image and attracts consumers. Eco-friendly packaging also helps reduce carbon footprints. In summary, packaging in the pharmaceutical industry protects products, ensures compliance with legal regulations, enhances safety, and strengthens brand image. Packaging choices with the correct material, design, and safety features meet consumer and business expectations. Therefore, companies operating in the pharmaceutical sector must be meticulous in their packaging preferences. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Why It's Crucial to Obtain a Sample Box for Your Packaging?

Making sure your packaging meets your and your customer's expectations is critical to your brand's credibility and customer loyalty. Similarly, box samples are an important part of ensuring the success of your products and brand. This blog post will provide you with more information about packaging samples and what questions you should ask your packaging supplier when ordering box samples. What exactly are packaging samples, and why do you need them? Box samples are created for packaging that will be customized. They can focus on materials and structure, known as structural samples, or on both materials and designs, including coatings, known as pre-production samples. Because the purpose of structural samples is to test the structure and size of your box, your boxes will most likely arrive featureless. You will receive boxes that match the final packaging design for pre-production samples. While you don't have to request samples every time you order packaging, ordering samples from a supplier you're working with for the first time can help ensure your packaging will turn out as expected. Understand the quality and appearance of your packaging Ordering a production-level sample allows you to see how your final packaging will look. These samples are designed to meet all requirements, such as foil stamping, embossing, coatings, and inserts. This gives a sense of the print quality, finishes, and materials used. If you're pleased with your production-grade samples, you can be confident that your final packaging will be the same. Understanding how your products' packaging will look Structural samples are an excellent way to test how your products might be packaged and what the final packaging that your customers will unbox will look like. Box sizes aren't difficult to identify, but it's just as easy to miscalculate your box dimensions. A structural sample allows you to see how your products will fit inside your packaging and allows you to make changes if they are too small or too large. These samples are made to your specifications, with no prints, finishes, or add-ons. Conclusion Ordering packaging samples eliminates the possibility of having packaging that does not match the submitted designs or your brand. It's also a good way to double-check the quality of your boxes before placing a bulk order. If you'd like to see sample box samples before ordering packaging boxes, contact LuxBoxPack and get one step closer to your ideal packaging. ...

The Reasons Why Packaging Should Be Part of Your Marketing Efforts