The Reasons Why Packaging Should Be Part of Your Marketing Efforts

21.12.2024

Packaging is underestimated or may even be seen as only a means of protection, labeling, or introduction for users to identify the products inside. However, it has a crucial role in brand marketing strategies which has been proved by the surveys, consumers’ buying repetition is determined by their experiences including packaging style. Namely, if a consumer appreciates the product's packaging, this affects not only feedback but also promotes larger amounts of people via sharing pleasing experiences. It is important to understand the prominence of the packaging's role in the marketing efforts for the brands. Hence, we compiled three benefits of packaging for marketing.

Attract the Buyer

The appearance of the products eliminates obstacles on the way to raising awareness during the shopping process of the customers and also gives them an opportunity to distinguish themselves among others. Giving a place to abstract information about the product itself, usage conditions, and information about the brand and its values might be enough as an introduction for the decision-making process. Other details might be associated with customization of the packaging depending on your language, values, and brand images.

Unboxing Trend

Unboxing gaining importance in the last decades with the rising of the influencers and usage of social media as a PR channel. As your packaging becomes more charming and interesting, your product attracts attention. So that some products are becoming prevalent due to their boxing style being distinct and arising curious by sharing repeatedly on social media. Therefore, packaging is more important than ever under the effects of the social media era.

Promotion

Thanks to social media shares, your product and brand promotion is made possible through your packaging design’ which is intriguing. Moreover, renewing your packaging design in terms of color and illustrations might pave the way for continual promotion along with providing more places to share your ideas and values through little changes in the packaging.

We are LuxBoxPack, a company that improves the quality of your packaging and provides your brand with more awareness, a positive appearance, and hence, profit. Please reach us via our websites regarding any questions, problems, or comments about your brand's journey packaging.

E-Commerce Boxes in The Holland Textile Sector

The textile sector, one of the important sectors of Holland, is one of the growing e-commerce sectors. The textile sector, which stands out in the field of luxury consumption, is shaped according to fashion every year and continues to follow innovations. Holland is very successful in eye-pleasing designs and pays great attention not only to the products and quality of the products but also to the packaging. In this area, Holland, which attaches importance to the selection of box types suitable for products and their designs, is very successful in providing the most prestigious service to its customers. In this article, we will talk about the e-commerce boxes used by Holland in product packaging, which is one of the building blocks of this success. You can also take another step to increase your success in the textile sector by choosing the one that suits your brand from these products that LuxBoxPack has! Textile Box The textile box, which is quite widely used in the Holland textile industry, can be suitable for many products produced for your brand. Cotton, silk, wool can serve all your products with a luxury textile box and increase your prestige by serving the quality of your product in the right way. Along with the LuxBoxPack textile box option, which is open to many different brands and designs in the textile field, you can also reflect your designs suitable for your brand in your boxes. T-shirt Boxes Holland textile manufacturers prefer the T-shirt box quite a lot. T-shirt box, which is a complete choice to deliver your products to your customers who are shopping for T-shirts with a more special presentation, is also produced with special materials that will carry your products without damage. You can increase your brand value with LuxBoxPack's durable and printable T-shirt boxes! Gift Package On special occasions, you can make your customers feel privileged by providing them a customized gift wrap option for their purchases, and you can create a loyalty bond between your brand and your customers. Consumers want to feel special. Considering this issue, to place in your customers ' memory with LuxBoxPack gift package products available for customized designs will be very easy. Tie Box The tie box is a highly compatible option that can be used in e-commerce shopping. These kinds of luxury clothing products are products that customers take extra care of. Showing that your brand also cares about the products that customers care about and presenting these products in prestigious boxes will be of great benefit to customer satisfaction. LuxBoxPack's designable custom tie boxes can reflect the quality of your product on the packaging. Windowed Box The most logical option to reflect the quality and beauty of your products may be boxes with Windows. Thanks to its transparent window, windowed boxes are a compatible option to make a first impression on the customer. For your brand in the textile sector, you can move your brand one step further by using windowed boxes that can adapt to each product. Home Textile Box Home textiles are one of the areas with the highest sustainability for brands. Customers are always keen to beautify the environments in which they live and decorate the rest areas. For this reason, the orders given in the home textile section must be well packaged. LuxBoxPack's home textile boxes carry by preventing damage to products and are available for designs that will excite the consumer. Serve Your Brand's Products with Quality Packaging with LuxBoxPack! LuxBoxPack is ready to take your brand one step further in the e-commerce sector With its expert team and quality printing techniques. Contact us to get detailed information about the suitable products for you! ...

Corrugated Boxes to Best Protect Your Products

Cardboard is one of the most used raw materials in the industry. Cardboard, which has various usage areas, is mostly preferred in box production. Cardboard, which offers many advantages to users' in box production, has been preferred for many years due to its low cost and usefulness. In our country, cardboard is generally seen as synonymous with paperboard. But there are serious differences between them. Since cardboard is more durable than paperboard, it is more preferred in box design. The primary goal of box designs is to preserve the product in the best way until it reaches the user. Then it should appeal to the eye, attract the attention of the user. To protect the product, the box must consist of durable raw material. The most preferred material in box production lately is corrugated cardboard. The corrugated cardboard in box manufacturing contributes to the safe transportation of goods or products thanks to its high durability feature. Any product or item produced by the corrugated box can be transported and preserved under all conditions. Owing to the box, the product or goods are prevented from being shaken or damaged. Corrugated boxes, used in various industries, are highly effective in making the process between manufacturer and buyer harmless. Although some businesses see such durable boxes as a burden, cheap and non-durable boxes will return to those businesses as a bigger burden. Boxes made of any material or low-quality boxes often cause property damage. Products transported in low-quality boxes can easily be damaged. This loss leaves the company and the customer in a difficult situation. The damage to occur is minimized thanks to the boxes produced with corrugated cardboard. Every business that cares about its product and its customers should determine as a principle to deliver that product to its customers in the most accurate and undamaged way. You can impress your customers with your creative designs with the easily designable structure of corrugated cardboard. With the quality of your product, the durability of your box, and your creative design, you can create a positive image and influence your customer. LuxBoxPack is ready to help you with its beautiful, durable, and different corrugated box designs and expert team! Sign Sturdy Designs with LuxBoxPack! You should choose durable boxes to strengthen the bond between you and your customers. Take your brand one step further with the box designs that LuxBoxPack's expert team will create for you. Contact LuxBoxPack now! ...

Packaging Ideas That Will Impress Your Customers

When presenting your products to customers, your packaging design plays a significant role. An impressive and creative packaging not only reflects your brand's personality but also shapes the experience your customers will have when opening your product. Here are some packaging ideas that will leave an impact on your customers: Minimalist and Elegant Design: Sometimes simplicity is the most impactful. Packaging your products in a minimalist manner can help create a professional and sophisticated impression. Simplicity can make your products stand out, capturing your customers' attention. Personalized Touches: Personalizing your packaging can make your customers feel special. Name labels, thank-you notes, or custom-designed packaging tailored to each customer can make the shopping experience more meaningful. Surprise Gift Additions: Adding small surprise gifts to your packages to surprise and delight your customers can emphasize your brand's generosity and thoughtfulness. This can potentially increase customer loyalty. Environmentally Friendly Options: Sustainability is now a crucial factor for consumers. Packaging your products with eco-friendly materials can demonstrate your responsibility towards both nature and your customers. Playing with Colors and Graphics: Using colors and graphics cleverly in your packaging design can present your products in a unique and striking way. Color psychology and eye-catching patterns can influence your customers. Functionality and Usability: You can consider designing packaging that makes it easier for customers to use or store your product. Functional and user-friendly packaging can enhance customer satisfaction. In conclusion, when presenting your products to customers, you shouldn't overlook the importance of packaging design. Impressive packaging is not only a way to reflect your brand's identity but also a way to establish a strong connection with your customers. The creative packaging ideas mentioned above can help make the experience of opening your products unforgettable for your customers. To implement these ideas for your brand and explore creative packaging solutions, you can get in touch with LuxBoxPack. ...

What Qualities Must a Tie Box Have?

A tie is one of the essential accessories in men's fashion, and its presentation is just as important as the tie itself. The tie box is critical in showcasing the tie elegantly and ensuring its longevity. So, what qualities must a tie box have? In this article, we will provide a comprehensive answer to this question. High-Quality Material: The most fundamental characteristic of a tie box is the quality of the material used. A tie box can be made from various materials such as cardboard, wood, metal, or leather and is indispensable for protecting the tie from external factors and offering an aesthetic appearance. Durable and high-quality materials not only extend the lifespan of the tie box but also protect the tie from external elements for longer. Functional Design: The design of the tie box should consider both functionality and aesthetics simultaneously, and the box should be satisfying from both perspectives. A compartment inside where the tie can be neatly placed prevents the tie from wrinkling and offers an organized appearance. Additionally, the box should be easy to open and user-friendly to ensure convenience. Aesthetic Appeal: The exterior of the tie box should be designed to attract and captivate potential buyers. A stylish and modern design makes the ties presented as gifts more impressive. The color, texture, and overall design of the tie box should be considered to enhance the product's prestige. Protective Features: Physically, the tie box should have features that protect the tie from external factors such as dust, moisture, and sunlight. An ideal tie box prevents the tie's color from fading and the fabric from deteriorating. Additionally, the box's interior should be lined with soft materials to prevent damage to the tie's surface. Customizability: Customizability is an important feature, especially for tie boxes intended as gifts. Adding a name, date, or special message to the box enhances the meaning and value of the gift. The ability to add such personalized details can increase customer satisfaction and loyalty. In summary, a tie box should meet the aesthetic and functional needs of the tie. High-quality material, functional design, aesthetic appeal, protective features, and customizability are the essentials of a good tie box. Considering these features when choosing a tie box will help highlight the quality of the tie and increase customer satisfaction. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Things to Consider When Choosing a Pizza Box

Pizza is one of the most popular fast foods and a top seller for many restaurants as it appeals to consumers of all ages. However, one of the most significant factors in delivering a delicious pizza is choosing the correct box. The pizza box should preserve its freshness by keeping it warm while serving as a packaging solution that reinforces the brand image. There are several key points that businesses should consider when selecting a pizza box: Material Quality: The material of the pizza box plays a critical role in maintaining the pizza’s temperature and quality. Pizza boxes are usually made from cardboard, which stands out for being eco-friendly and recyclable. However, the thickness of the cardboard is also an essential factor. Thin cardboard can cause the pizza to lose its heat quickly, while boxes that aren’t thick enough can result in the pizza becoming soggy or deformed. Therefore, it’s essential to choose a material that is both high-quality and durable. Thermal Insulation: The pizza box should keep the pizza warm until it reaches the customer. For this reason, the design and materials used in the box should maximize heat insulation. Special coatings inside the box help keep the pizza both fresh and hot. Additionally, air vents on the box allow steam to escape, preventing the pizza from becoming soggy. Size and Design: Selecting the correct box size is crucial for businesses that offer pizzas in various sizes. A box that fits the pizza prevents it from shifting and ensures the presentation remains intact. Furthermore, a practical design benefits both restaurant staff and customers. For example, boxes with easy-to-open lids or ergonomic handles can be more user-friendly. Brand Image and Print Quality: A pizza box is more than just packaging; it also has the potential to advertise the business. Logos, slogans, and images on the box help customers remember the brand. Therefore, the quality of the print and how well it reflects the brand identity are critical. It’s also crucial to use ink that is safe for health and environmentally friendly. Eco-Friendly Options: Nowadays, eco-friendly packaging solutions have a positive impact on how businesses are perceived by their customers. Opting for recyclable and biodegradable pizza boxes is necessary for showing environmental awareness and leaving a positive impression on customers. Lightweight yet durable materials can also reduce logistics costs, providing an advantage to businesses. In summary, choosing the correct pizza box is essential to ensure that a delicious pizza reaches the customer in the best possible way. Factors such as material quality, design, thermal insulation, and eco-friendly features should all be considered when selecting a box. By making the right choice, businesses can enhance customer satisfaction and strengthen their brand image. It’s important to remember that a great pizza experience is about taste and quality presentation. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

ECO-FRIENDLY PACKAGING ALTERNATIVE

To ensure the continuity of life on earth that we love so much, brands, as well as individuals, begin to take responsibility and make environmentally friendly solutions a part of their identities. The concept of sustainability has become very popular lately. With this popularity, almost every company has started to take steps towards arranging or changing their strategies. Importance of Sustainability Since sustainable products have become the reason of choice for consumers, brands have started to increase their investments here. In this sustainability approach, the packaging and boxes in which the brands store their products also have an important place. Recyclable packaging designs, which set out to cause as little harm as possible to the environment, stand out as an important criterion for the sustainability strategies of brands. Because compared to other action plans taken, the end consumer has more and more direct interaction with the box and packaging of the product. Products prepared using recyclable materials can be considered as an important step to protect the future in these days when household wastes are increasing. It is essential to use recyclable products in every possible industry. With the expertise of LuxBoxPack, you can easily access environmentally friendly and recyclable alternatives that can adapt to every sector with a different box and packaging designs. Suitable for Different Usage Areas When it comes to the concepts of sustainability and recycling, being multi-purpose is another issue that needs to be emphasized. Being able to use a product for other purposes more than once is one of the important criteria of sustainability and recycling. It is an important feature to use the box in which a received product is kept for another purpose. Of course, this decision is a matter of the personal preference of the consumer. However, this reflex can be directed positively with a box or packaging design that the consumer can evaluate in different areas of use. For a sustainable world, you can choose LuxBoxPack in recyclable packaging designs with peace of mind. With options such as cardboard boxes, corrugated boxes, food packs, and eco-friendly luxury cardboard bags, LuxBoxPack products continue to offer you all the alternatives for your needs. You can contact us immediately to get information about our special solutions. ...

5 Ways to Inform Your Customers About Your Eco-Friendly Packaging

Nowadays, people are concerned about eco-friendly products and the topic of sustainability more than ever. This facilitates people's desire to buy from eco-friendly brands. Although companies care about the future of the planet as much as their customers and take some initiatives in this way, it can be difficult to be known as an eco-friendly brand by clients. At this point, several initiatives will be beneficial for you to highlight your vision. 1- Print an eco-friend logo on your packages and products - Due to the fact that visual things make it easier to understand topics, printing the sustainability logo on both your packages and products is the most convenient and also the cheapest way of informing your customers about your concerns. 2- Collaborate on green initiatives with your partners - Collaborating with partners such as associations and unions will enable your company to be recognized as eco-friendly. Also, giving your clients the opportunity for active participation strengthens their loyalty through partnerships. To illustrate, the possibility of donation via purchase would be the reason for their next shopping with the company. 3- Outstand sustainability on your website - Websites not only play a crucial role in the shopping process for buyers but also are the easiest way to convey a message from the seller. Hence, giving a place for your values about sustainability and the importance of preferring eco-friendly packaging will be an outstanding sign. 4- Take benefits from social media It cannot be ignored the value and the role of social media in today's world. Thus, in order to reach a large number of people, it is necessary to use social media. Sharing posts that mention how sustainability can be enabled or what people should do to make a contribution to the solution of this issue might be two of several topics for social media sharing. 5- Publishing periodical newsletters via e-mail - Lastly, you can send up-to-date information about your company and the topics you want your customers to know about via e-mail. Nevertheless, it is a great tool to reach your target group directly. Therefore, using periodical newsletters via e-mail generates a bridge with your customers to mention your principles and values, including eco-friendly packaging. LuxBoxPack, which has extensive experience in the production of environmentally friendly packages, continues to work to meet the demands of all brands seeking support in this regard. You can contact our experts to get information about environmentally friendly packages and take your company one step further. ...

5 Things to Consider When Choosing a Box for Your Perfumes

Perfume is considered one of the symbols of elegance and sophistication. This unique product not only draws attention with its scent but also with how it is presented. When it comes to perfumes, the right box choice is one of the most crucial elements that reflect the quality of the product and the prestige of the brand. Therefore, businesses should consider some essential criteria when selecting boxes for their perfumes. Here are five things to consider when choosing a box for your perfumes: Material Quality: The material from which the perfume box is made is critically important in terms of the durability and aesthetics of the box. Materials like cardboard, plastic, or wood are among the most preferred in the industry. However, businesses that want to offer premium perfumes should opt for high-quality materials such as luxury cardboard or velvet coverings. These materials not only enhance the durability of the box but also contribute to a more luxurious perception of the perfume. Protective Feature: Perfume bottles are generally made of glass, making them delicate and fragile. Your chosen box should sufficiently protect the perfume from impacts, drops, and external factors. Supportive materials like foam or sponge inside the box help keep the bottle stable and prevent damage. As a result, the box must have a sturdy structure and be equipped with internal protective mechanisms. Design and Aesthetics: The design elements of the perfume box are a significant factor in determining how the product is positioned in the market. Customers tend to prefer boxes with eye-catching and stylish designs. An elegant design that strongly reflects your brand’s image can help your perfume stand out. Boxes designed with minimalist, vintage, or modern touches can attract your target audience’s attention. Additionally, the colors and prints on the box should convey your brand story. Eco-Friendly Options: Environmental awareness is growing nowadays, and consumers are gravitating towards sustainable products. Perfume boxes are not exempt from this trend. Choosing recyclable boxes made from eco-friendly materials can reduce your impact on nature and strengthen your brand image. That also presents an exceptional opportunity to attract a customer base conscious of environmental sustainability. Customization: If you want to offer your customers a matchless experience, you can make your perfume boxes customizable. You can imprint your brand’s logo, add the customer’s name, or design themed boxes for special occasions. Customization options allow your brand to stand out while making customers feel valued. In summary, choosing the correct perfume box is crucial for your brand’s prestige and customer satisfaction. By considering factors such as material quality, high protection features, unique design, eco-friendly materials, and customization, you can reflect the quality of your perfume and the value of your brand. Paying attention to these elements will elevate your perfume boxes from mere packaging to a tool that enhances your brand’s image. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

E-Commerce Box Types Of Cosmetıc Products: Offset Prınted Boxes

Beauty and fashion trends change rapidly as they move from one season to the next. Although styles and color schemes change with each new season, certain characteristics of the brand must remain constant. Customers are interested in brands with innovation and style, but when ordering online, they want their purchased items to be delivered safely. According to LuxBoxPack, it is noticed that offset printed boxes and packaging play an important role in the cosmetics industry, which is an industry with constantly changing trends. According to LuxBoxPack, it is noticed that offset printed boxes and packaging play an important role in the cosmetics industry, which is an industry with constantly changing trends. That's why offset printed boxes come to the rescue of cosmetic product manufacturers. Offset boxes, which will both reflect the appearance of your brand in the best way and ensure the safety of your product, maybe among the packages that will increase the value of your brand with its many useful features. At the same time, offset boxes laminated with LuxBoxPack can maximize product appeal. Now let's take a look at the cosmetic product boxes where offset printed boxes are used the most. 1- Perfume Box Perfume is one of the most used and most remarkable products of the cosmetic world. Therefore, everyone agrees to have the most striking packaging. As LuxBoxPack does best, you can achieve an eye-catching look by reflecting the characteristic features of perfume products to your offset printed boxes with laminated offset printed boxes. At the same time, since perfumes are sensitive products, the durability of the perfume boxes will make you comfortable in product deliveries and add a plus value to customer satisfaction. Therefore, in the production of perfume boxes, besides laminated offset boxes, offset printed plastered boxes are also used a lot. 2- Makeup Box After perfumes, the sector belonging to the best selling product range is the make-up materials. It is necessary to choose the best-designed make-up boxes for the makeup materials people use for their appearance. Because a customer who encounters makeup box packaging for the first time should be impressed by it. LuxBoxPack will maximize the brand appearance with the make-up boxes prepared by following the latest fashion and beauty trends and will prevent any mishaps during delivery by ensuring product safety. While the safety of make-up products will be ensured with the laminated offset printed boxes and laminated offset printed boxes of LuxBoxPack, your brand perception will change in a positive way. 3- Cream Box Laminated offset and plastered boxes are mostly used for the packaging of cream boxes, as in perfume and make-up boxes. In this way, you can protect your highly sensitive cosmetic products in offset printed boxes in your e-commerce sales and at the same time offer your customer a memorable experience at the first encounter with the product. At LuxBoxPack you can find the most cost-effective and attractive cream boxes for creams produced for use in the health, beauty and cosmetics industry. 4- Personal Care Products Box Personal care products, one of the other important products of the cosmetics industry, are among the most used products. In this way, personal care product manufacturers need a separate packaging design and different boxes for each product. Customers also need good looking and robust boxes of personal care products that they can keep while using the products. Because good packaging is required to protect a product that is used for a long time. With LuxBoxPack for personal care boxes to be used for e-commerce sales, you can have unique box designs with many different printing techniques and at the same time ensure product safety. You can find the most cost-effective laminated offset boxes and offset printed plastered boxes for personal care boxes at LuxBoxPack. LuxBoxPack for Cosmetic Product Box Solutions in E-Commerce Sector As LuxBoxPack, we are ready to help you with the most accurate product boxes you think for your brand in e-commerce, whether in cosmetics or other sectors, and to help your brand in the best way. You can visit luxboxpack.com for many printing, packaging, packaging and box design suggestions. If you would like us to help your business with our custom packaging and printing solutions, contact our LuxBoxPack expert team right away and let us help you improve your brand and increase your customer satisfaction! ...

How Packaging Visuals Affect Consumers?

In the era of soundbites and 10-second marketing videos, "consumers don't always read messages on the pack," says Leatrice Eiseman, managing director of the Pantone Color Institute. The majority of the public are now becoming more accustomed to clicking icons while exploring concepts or following instructions, reminding that "we often live in an unwritten world full of images". In fact, it has been proven from time immemorial that colors have such a vital part in today's communication world and it is a fact that stands before our eyes. Point of Purchase Decisions and Packaging Design Research reveals that 70-85% of purchasing decisions are made at the point of purchase. Choosing the most attractive color, shape, size, and textural effect are among the most important decisions you can make for your packaging. When used correctly and wisely, your packaging: It saves you from the chaos in the market. It gives the first impression that can trigger a purchase. It provides communication with the consumer through elements such as shape, feels, coating, and graphics. It creates an environment for an emotional reaction. Your packaging among many product options; It must meet the demands of consumers who move quickly, scan a wide variety of products, and make decisions in seconds. Your Brand Message Additional features such as color scheme, package shape, graphics and metallic elements, windows, or ease of opening are all considered factors that create an emotional response in the consumer. While determining topics such as color selection and textures, good research should be done on the market segment and the topics that your prospective customers like or dislike in the market. You should have a package that presents your brand message in the most appropriate way to what your product indicates among today's consumption concepts such as entertainment, luxury, wellness, beauty, and health. Packaging Development When developing package design and textural elements for a new product, an in-depth evaluation of your market is a critical part of the packaging design process. Factors to consider include: Age Range Gender Economical Situation Education Level Cultural Preferences Smart Color Use With the clever use of colors, the eyes will be on you in a targeted market and the "attention", which is the first critical step in purchasing, is thus drawn. Remember, if a consumer has little knowledge of the brand, her / his only source of information is the color, design, and shape of the packaging. Texture and Coating Using all the elements that attract the attention of the consumer is an important factor in successful packaging design. Textural elements and surfaces can spark even higher interest in consumers and inspire a closer look. That's why special textures and surfaces invite a tactile response and more interaction with your product. It's Your Turn with LuxBoxPack As LuxBoxPack, we work with a method where we make all the decisions while creating a new product packaging for you or rebranding a product. Contact us now for custom packaging designs in a variety of colors, shapes, textures, and surfaces, along with our industry experience regarding consumer reactions. ...

The Reasons Why Packaging Should Be Part of Your Marketing Efforts