2023's Top 5 Packaging Trends

21.12.2024

In today's world, when presentation is just as essential as the product, it's important for companies to keep up with new packaging trends and apply innovations to their own brand. In this blog article, we will talk about five packaging trends to follow in 2023.

Sustainable Materials

As the emphasis on environmental responsibility has grown, more companies have started to use sustainable materials for their box packaging. Biodegradable and compostable solutions, as well as recycled paper and cardboard, are beginning to emerge. Using sustainable materials not only helps reduce waste and pollution, but it also appeals to environmentally conscious consumers.

Customizable Packaging

Customizable packaging seems to gain momentum in 2023, as it has been on the rise in recent years. Companies aim to boost brand and consumer loyalty by allowing customers to create their own unique packaging.

Subscription Box Packaging

Subscription boxes are a type of delivery in which niche products are reintroduced as part of a marketing strategy and a product distribution method. These boxes are used by contributor-based e-commerce companies that use the subscription business model, also known as "sub-company" for short. Subscription boxes have grown in popularity in recent years, and this trend is expected to continue in 2023. Subscription boxes are an effective way to increase customer loyalty and earn recurring revenue. It is essential that the packaging is designed to safeguard the products within while also making the unboxing experience as unique as possible.

Minimalist Design

Minimalist boxes, which have been quite popular for years, will continue to appear this year. Clean lines and functionality are the first things that come to mind when thinking of minimalist design. These aspects not only appear trendy and modern when used to packaging, but they also assist lessen the environmental effect of the packaging box by using less material.

Augmented Reality Packaging

Augmented reality (AR) packaging is a new concept that is expected to emerge in 2023. This technology contains product demos, instructions, and even virtual trial choices; it allows users to easily access information, videos, and product-related animations. At the same time, this new idea is being used to make the unboxing process more interesting.

In conclusion, as the packaging industry continues to evolve, it is important to stay on top of the latest trends. By incorporating sustainable materials, customizable options, subscription boxes, minimalistic design, and augmented reality into their packaging strategies, companies can set themselves apart from the competition and appeal to the demands of modern consumers. If you want to integrate these exciting trends into your brand, you may rely on Luxboxpack's experience.

Why It's Crucial to Obtain a Sample Box for Your Packaging?

Making sure your packaging meets your and your customer's expectations is critical to your brand's credibility and customer loyalty. Similarly, box samples are an important part of ensuring the success of your products and brand. This blog post will provide you with more information about packaging samples and what questions you should ask your packaging supplier when ordering box samples. What exactly are packaging samples, and why do you need them? Box samples are created for packaging that will be customized. They can focus on materials and structure, known as structural samples, or on both materials and designs, including coatings, known as pre-production samples. Because the purpose of structural samples is to test the structure and size of your box, your boxes will most likely arrive featureless. You will receive boxes that match the final packaging design for pre-production samples. While you don't have to request samples every time you order packaging, ordering samples from a supplier you're working with for the first time can help ensure your packaging will turn out as expected. Understand the quality and appearance of your packaging Ordering a production-level sample allows you to see how your final packaging will look. These samples are designed to meet all requirements, such as foil stamping, embossing, coatings, and inserts. This gives a sense of the print quality, finishes, and materials used. If you're pleased with your production-grade samples, you can be confident that your final packaging will be the same. Understanding how your products' packaging will look Structural samples are an excellent way to test how your products might be packaged and what the final packaging that your customers will unbox will look like. Box sizes aren't difficult to identify, but it's just as easy to miscalculate your box dimensions. A structural sample allows you to see how your products will fit inside your packaging and allows you to make changes if they are too small or too large. These samples are made to your specifications, with no prints, finishes, or add-ons. Conclusion Ordering packaging samples eliminates the possibility of having packaging that does not match the submitted designs or your brand. It's also a good way to double-check the quality of your boxes before placing a bulk order. If you'd like to see sample box samples before ordering packaging boxes, contact LuxBoxPack and get one step closer to your ideal packaging. ...

2021 Packaging Trends

The new year is approaching, with many innovative packaging designs. With exciting colors, packaging structures, illustrations, and other designs, the packaging is predicted to be of great importance in the e-commerce world next year. In addition to new packaging industry trends that will emerge in 2021, packaging trends continue to grow in popularity from 2020 onwards. Integrating Storytelling into Packaging In an increasingly competitive world, companies need to go further to highlight their products. A well-designed package alone is no longer enough to make an unforgettable effect. In addition to a strong packaging design, an effective way for consumers to better connect with your product is to create packaging that tells a story about your brand's values. Unboxing experience, especially important for e-commerce packaging. When a consumer orders a product online, the consumer does not have the advantage of touching and interacting with the product before purchasing. The first time they interact with your product is after purchase. Your product will have a positive impact on the customer when it has fun and hassles free experience after interacting. What's more, a memorable unboxing experience that tells a story can be memorable to the consumer. Sustainable Packaging Consumers are now more environmentally conscious and are striving to reduce their carbon footprint and buy more sustainable products. According to a study conducted by CGS in November 2019, it is estimated that consumer concerns about sustainability will continue to increase in the coming years. Using less material for your packaging without compromising the integrity of the product is one way to create a more sustainable product. Using recyclable or biodegradable materials in packaging is another sustainable application method. Mi̇ni̇malism Minimalism will continue to be a popular trend for packaging, as in 2020. It appeals to the eyes with its minimalist aesthetics, clean appearance, simplicity, and clear emphasis on what the product is/does. What's more, the minimalist packaging is also in line with the sustainability trend. Because a minimalist design generally requires less packaging material, consumers believe it to be a more sustainable product. Retro-Futurism Even though “retro” and “futurism” seem to be opposed to each other, when these two elements are combined, they create a very harmonious design that is pleasing to the eye. With the feelings of nostalgia created by retro design and the emotions of the futuristic concept, the designs have a great impact on consumers. Neon colors, striking gradients, and retroelements in typography and logos will become more popular on the shelves in 2021. Carton Packaging With the growth of e-commerce exchange, cardboard packaging and rigid boxes will start to have a dominant presence in the packaging industry due to their durable structure. However, the popularity of e-commerce alone will not be the only reason this packaging structure will increase in 2021. Because paper-based packaging is sustainable, it becomes a suitable option for fast-moving consumer goods and points of sale. Stay Up-to-Date on All Packaging Trends with LuxBoxPack The packaging industry is constantly changing when it comes to popular trends. Stay tuned and consult LuxBoxPack's packaging experts. We'll help you find eye-catching designs that match both the latest trends and your brand. ...

Home Textile Box

Home textile boxes are not just used for protecting your product. They make a statement. They reflect the style of your brand. They symbolize a certain look. And this will be a decisive factor when consumers are shopping for home textile. They have a certain style, and they want to reflect it to their houses, and they will choose the product that represents their aesthetics. To reflect what’s inside, home textile boxes are laminated with cellophane for the distinguished look. The corrugated cardboard build makes sure that the product is always intact and clean. The way it opens makes it easier to showcase your textile product to potential customers. ...

Why Does a Tie, the Essential Accessory for Special Occasions, Need Elegant Packaging?

As a symbol of elegance and sophistication, the tie is one of the most preferred accessories, especially for special occasions and professional settings. The value of a tie is determined not only by its design but also by how it is presented. At this point, elegant packaging plays a crucial role in enhancing the tie's presentation and perceived value. How Does Elegant Packaging Add Value to a Tie? Tie boxes are more than just packaging; they are a part of the product's marketing strategy. The key advantages of elegant packaging can be summarized as follows: 1. Creating a Positive First Impression: Ties are often chosen as gifts for special occasions. Elegant packaging ensures that the gift is presented in a more eye-catching and thoughtful manner, creating a meaningful experience for both the giver and the receiver. 2. Protecting the Product: Due to the delicate nature of the fabrics used in ties, they require proper protection. A well-designed box shields the product from external factors, preserving its form and quality. 3. Enhancing Brand Image: An elegant box emphasizes the importance a brand places on quality. For premium brands, in particular, aesthetic packaging leaves a positive impression on consumers and boosts the brand’s prestige. 4. Increasing Sales Potential: Packaging significantly influences consumer purchasing behavior. An attractive box design helps your product stand out on shelves and captures the interest of potential buyers. 5. Providing Personalization Options: Tie boxes can be customized with company logos, particular messages, or corporate colors. This feature enhances the appeal of the product for both individual and corporate customers. What Materials and Designs Should Be Preferred? Tie boxes are typically made from durable materials such as cardboard, wood, or metal. The choice of material should align with both the target audience of the product and the brand's image. Minimalist and modern designs have gained popularity in recent years. Boxes with window details or magnetic closures offer both practicality and aesthetic appeal. In summary, beyond being an accessory that symbolizes elegance, a tie becomes a product with enhanced prestige and perceived value when paired with the correct packaging. Businesses that embrace elegance in their packaging choices can transform it from a mere protective element into an investment that increases customer satisfaction and brand loyalty. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

4 Box Suggestİons That You Can Choose On Valentine's Day

Well-designed product boxes are needed to increase customer satisfaction and brand prestige in the e-commerce sector. Having box designs suitable for special days during the year creates an area where your brand can stand out in the e-commerce sector. A well-designed product box may not be enough for this. Special designs that will impress at first sight and distinguish your product from the products of other brands are required, especially on special occasions such as Valentine's Day, when there is a lot of gift shopping. Therefore, it is of great importance to choose the appropriate box type for each product type and shape. The box-type you choose should be compatible with Valentine's Day design and printing technique you have planned. Now let's take a look at which box types you can use for your product for Valentine's Day in LuxBoxPack. Handmade Box Hand-made boxes produced by plastering the hard gray cardboard with paper-based material are perfect for the safety of your sensitive products. Hand-made boxes, which are generally used as chocolate, perfume, candle and bottle boxes, can also be used for textile products and products such as glasses with the privilege of applying various printing and design techniques of the LuxBoxPack.For Valentine's Day designs, hand-made boxes can be printed with foil and embossing, glossy or matte cellophane coating and embossing can be applied. Cardboard Box Cardboard boxes are generally produced by laminating chrome cardboard or bristol paper on corrugated cardboard. Cardboard boxes produced by LuxBoxPack as experts are therefore among the safe and robust boxes that can be used for any product. You can apply any Valentine's Day designs you want in photo quality with the offset printing technique to cardboard boxes that can be used as both inner and outer packaging for your e-commerce products. It is frequently preferred in gift, chocolate, cosmetics and food box segments. Luxury Cardboard Box Luxury cardboard boxes are produced from corrugated cardboard made of rows of columns. One of the biggest features of these boxes is that they are the fastest biodegradable packaging type in nature. In addition, kraft box, another packaging type that LuxBoxPack is an expert in production, is a member of the luxury cardboard box family. Kraft boxes; It is one of the most used box types in the delivery of e-commerce products such as technology, bottles, food, pizza. With flexo, offset and master flex prints of 1-4 colors, you can easily apply all the desired designs for Valentine's Day to e-commerce boxes. Luxury Cardboard Bag Luxury cardboard bags and bags are handcrafted using American bristol cardboard, fancy imported paper and natural kraft paper materials. You can choose luxury cardboard bags for your textile, technology, cosmetics, food, optical and glassware products by reflecting your special designs for Valentine's Day. With LuxBoxPack, you can foil, offset and embossing printing, coating with glossy or matte cellophane and apply embossing on your bags. Handle and ornamental ropes can be changed according to the design you choose for Valentine's Day, you can apply knitted rope, grosgrain, herringbone, or satin ribbon handles. Reflect the Value of Your Brand with LuxBoxPack's Valentine's Day Designed Boxes LuxBoxPack is ready to help your brand in the best way possible by producing Valentine's Day designs for your products in all areas of the e-commerce industry. For many printing, packaging, packaging and box design suggestions for Valentine's Day, contact our LuxBoxPack expert team immediately and we will help you improve your brand and increase your customer satisfaction! ...

Minimal Color Trend in Box and Packaging Design

You have many options for your box and packaging designs. You can evaluate many options such as choosing a special design language for your brand and continuing with it, using special days as a theme in your designs, or reflecting the design trends of the period you are in on your packaging. Since your box and packaging designs are important factors that will enable you to communicate with your customers, a careful and careful study will contribute to your brand. Design Language and Brand The design language, themes, and approaches you will use have an undeniable effect on the purchase of the product and the feedback after the purchase. When determining your design language, you should first consider and examine your target audience. After determining your target audience, the next step is to consult statistics on this audience's habits and preferences and determine a suitable language for the audience. Apart from determining your design language through these steps, you can determine a variable and up-to-date design language by advancing on trends. Trends and the Minimal Color Trend As stated in the previous sub-title, trends are a subject that can cover a large part of your design language studies. In 2022, the minimal color trend in box and packaging designs is one of the most important trends. This trend includes a contrast to too flashy designs with lots of detail and text. It contains items such as the use of one color and minimal text on the packaging. With minimalist packaging, you can eliminate the unnecessary and reveal the essence of the product. The minimalism you will use in color and typography will add a more original atmosphere to your product than other designs. The message you send with a minimalist design will help you to appeal to everyone. Your Choice of Color and Text on Packaging Your color and text choices in your minimal packaging designs should be different from your standard designs. The color you choose should be able to summarize what your product promises or evokes on its own, and your text should have a clear and full expression despite its brevity. Your choice of text character and font should support and reinforce the plain and concise narrative. Conclusion The care and effort you will show while designing your packaging are directly proportional to the appreciation and satisfaction of your customers. For this reason, it is necessary to approach your packaging designs with care and to do enough follow-up and study on them. LuxBoxPack will help you catch the trends and get the design you need through its experts. ...

How to Structurally Improve Your Packaging Designs?

A structured packaging design is an extremely effective way to make your packaging and product stand out from your competitors. However, not all structural packaging designs are of the same quality. So, what distinguishes a good structural packaging design from others? The answer is that there are several important steps that packaging designers must take beforehand for their packaging design to be successful and fulfill its mission. OBJECTIVES AND STRATEGY Before you start designing your structured packaging. It's important to define your packaging project's goals and strategy. Is your packaging created to show your brand as high-end and exclusive? Will you use your packaging to get your brand to be seen as an innovator in your industry? Or maybe the purpose of your packaging is to be the first product noticed on the shelf? Working closely with your printing and packaging partners, you must ensure that every aspect of your packaging is consistent with one another. Thus, you will make your packaging more effective. Packaging that doesn't convey a real goal or strategy isn't that strong. Inconsistent packaging can cause consumers to be confused as to what your brand is about, or cause consumers to ignore your product on the shelves. CONCEPT AND DESIGN It's no wonder why the idiom “Two heads are better than one" is so popular—because it speaks the truth. When designing your structural design packaging project, you should not do it alone. Working with partners to review your design concepts for feasibility and construction robustness will make it easier to identify construction or manufacturing defects in your packaging design. That is extremely important because consumers want a package that is easy to open and maintains product integrity. A badly designed package that doesn't do both can reflect badly on your brand. In addition, the packaging must still be functional and protective. PROTOTYPING Creating real-life prototypes of your design concept makes it easy to visualize your final packaging and make adjustments based on key tests of your packaging. With a prototype, you can ensure that your product fits easily and securely inside the packaging. It also ensures that your packaging meets all requirements such as maintaining packaging integrity during temperature, humidity changes, and during transportation. MANUFACTURING The manufacturing process is even more important than one might think. It includes not only the actual production of the packaging but also the assembly of the packaging. The manufacturing process alone can break a packaging design if the merging of production and packaging is not well optimized. For the packaging design to complete the production process, it is important to consider the product cost and timeline, as well as the specific factors that influence this process. These factors include: ● Packaging material-substrate type ● Material cost ● Manufacturing place ● Time to manufacture the packaging ● Whether automation or hand assembly will be used during the production of your packaging THE RESULT Approaching every aspect of the process when designing a structured package is critical to ensure quality and innovative designs. Also, clear and realistic planning can save your brand time and money. Interested in creating an effective structural packaging design for your brand's next product? Contact LuxBoxPack to consult one of our experts. Let us work with you to create a robust and successful packaging design that accurately reflects your brand and grabs the attention of your customers. ...

Delicious Packages for Your Chocolates

Chocolate, which was discovered before Christ and is still at the top of the list of the most beautiful gifts today, has the ability to make people happy from all walks of life and ages. Chocolate presentation style is important because of the universal meaning and expression it has. It is possible to make a delicious-tasting food visually appealing even while it is still in its package. Of course, the proper package design is required for this. You can get ideas for using it in your packages from a few examples in this article. Usage of Transparent Packaging Partially transparent packaging, such as that found in packaging boxes, allows for a clear view of the chocolates inside. This situation will compel the chocolate to act because it directly appeals to the buyer's eyes. Making a product visible with transparent packaging, rather than hiding it behind the packaging, will increase people's appetite. Visual addition of the product's internal material to the packaging Chocolate comes in a variety of flavors that appeal to a wide range of palates. Putting a visual of the main material used in the chocolate on the packaging rather than writing it will whet the appetite of those who enjoy that type of chocolate through design. Add an image of a hazelnut in hazelnut chocolate to the packaging, for example, to make it stand out and attract people's attention more quickly. Because food affects people more when seen with the eyes than when read and causes them to react. Using the Proper Color Combinations Another important factor, depending on the type of chocolate, is the use of appropriate colors in package design. Furthermore, chocolate's ability to melt and become fluid is a factor that can be used in package design and will whet people's appetites. Colors that depict fluid chocolate cream and can be used in harmony with it, for example, and wave motifs in packaging or designs that represent fluidity can be based on. An image of the inner appearance after being bitten can also be preferred to convey the delicious taste of chocolate to the packaging. This is possible by promoting the right designs that directly reflect the flavor of the chocolate in the package to the people. With LuxBoxPack, you can get the right design for your chocolate packaging and make your product more visible by emphasizing your brand's taste perception. ...

Ways to Be Different in Packaging Design

The priority of all brands in each product design is to be different, to produce the difference. You should bring together hundreds of consumers who are bored with the same product before you with different and high quality. The most important part of being different is having a different package and a different wrapping. If the packaging has enabled the consumer to receive the product, it will enable the consumer to purchase that product at a rate of 70%. You should understand the importance of this ratio, which cannot be underestimated, and prove yourself to the consumer first with your appearance and then with your quality. FOLLOW TRENDS Follow trends on a global scale. Learn which colors and which forms are trending in packaging and wrapping design and apply them very well. While following these trends, not being the same as other brands will take you one step further. You will have to isolate yourself from standardized, ordinary designs. If you get out of this situation, you will always be one step ahead. While following the trends, you can contribute to your brand personality by adding small differences to your LuxBoxPack packaging and adding your brand's signature. ANALYZE YOUR COMPETITORS AND YOUR TARGET AUDIENCE You will need to analyze your competitors very well as you condition yourself to be different from your competitors. This process, which is as important as the target audience analysis, will determine your place in the sector and the eyes of the consumer. After examining the packaging and wrapping designs of your competitors and determining the pros and cons of your competitors' designs, it is time to create your packaging and wrapping. You can be inspired by the trends you follow before creating your design, but the most important is your target audience analysis. If you know the buying habits of the community you will sell your product to, you need to bring this information into your design. LuxBoxPack will gladly help you with different designs that will put your brand ahead of competitors in accordance with your target audience. SUITABLE DESIGNS FOR THE TARGET AUDIENCE While trends are very important to our design, the most important thing is always the audience. Their habits are ahead of every trend. Knowing your target audience will always give you a plus. Create packaging and package designs that appeal to your audience with LuxBoxPack. DIFFERENTIATE YOUR DESIGNS WITH LUXBOXPACK LuxBoxPack is ready to offer the best solutions for your brand and products. For many printing, packaging, and wrapping suggestions for product boxes, contact our LuxBoxPack expert team now. Let us help you develop your brand and increase your customer satisfaction right away! ...

5 Important Qualities that E-Commerce Boxes Should Have

The e-commerce sector has continued to grow in recent years, and this growth directly affects the packaging solutions used by businesses to ensure customer satisfaction. E-commerce boxes must have certain qualities to enhance the online shopping experience and build brand loyalty. This article will discuss the five essential qualities that e-commerce boxes should have. Durability and Security: E-commerce boxes must ensure that the products inside reach the customers safely. Considering that boxes can be subjected to various impacts and pressures during shipping, it is crucial to choose boxes made from durable materials. That prevents the products from getting damaged and increases customer satisfaction. Easy Accessibility: Customers want to quickly and effortlessly access the products they have purchased. Therefore, e-commerce boxes need to have easy-to-open designs. Boxes that are difficult to open or overly taped can negatively affect the customer experience. Easy-to-open boxes increase customer satisfaction and simplify the product return processes. Eco-Friendly Materials: Environmental awareness is increasing nowadays, and consumers show interest in eco-friendly packaging. By choosing boxes made from recyclable and sustainable materials, e-commerce businesses can portray an environmentally conscious image and reduce their environmental impact. That demonstrates the brand's responsibility and enhances customer loyalty. Branding and Aesthetics: E-commerce boxes can be an effective way to reflect your brand identity. Using your logo, brand-specific colors, and designs on the box increases brand awareness in the eyes of the customer. Additionally, aesthetically pleasing boxes increase the likelihood that customers will share your products on social media, creating a free marketing opportunity. Versatility and Compatibility: To safely package products of different sizes and shapes, e-commerce boxes need to be versatile and compatible. Adjustable compartments can help safely store products of various sizes. Such flexibility facilitates warehouse management and ensures the safe shipment of different products simultaneously. In summary, having qualities such as durability, easy accessibility, eco-friendliness, contribution to branding, and versatility in e-commerce boxes is necessary for increasing customer satisfaction and ensuring brand loyalty. By paying attention to these qualities, businesses can enhance the customer experience and gain a competitive advantage. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

2023's Top 5 Packaging Trends