Packaging Trends: Combining Profits and Sustainability

21.12.2024

Because of its growing importance, sustainability has caused several industries to reconsider their products or services. The concept of sustainability, which is an important feature that customers have begun to pay attention to, particularly in the services they will receive, has become an issue that businesses must address in order to avoid losing existing customers and gain new target audiences. Businesses that embrace this notion draw the attention of the masses, generate trust in the brand, and create consumer loyalty, resulting in increased sales. Furthermore, making environmentally friendly packaging is less expensive, allowing companies to benefit from both production and sales that expand over time. In that circumstance, three essential suggestions for increasing dividends must be made.

Reduce Amount of Material Used

Reduced packaging materials should be one of the first steps toward sustainable packaging. Reducing, reusing, and recycling, according to the waste hierarchy, will result in less waste. As a result, profits are realized not only in packaging expenses but also in the energy required for recycling. You can avoid using plastic materials in your packing by using recyclable kraft paper boxes instead.

Use Eco-Friendly Packaging Materials

Consumers who are responsible and conscious pay attention to the materials and raw materials of any product they use in their daily lives. As a result, companies should use packaging materials that are appropriate for sensitive audiences. The production of alternative products to non-recyclable products promotes the enterprise's environmentally friendly brand and helps it distinguish itself from competitors in the sector. Thus, brands become more popular, and profits rise.

Avoid Mixing Materials

Recycling, which is a complicated process, can cause a number of problems if not properly organized. Unfortunately, due to the materials used, only a limited portion of the products can be processed and recycled. In fact, the packaging's raw materials are a mix of recyclable and non-recyclable materials. Companies who are unaware of this unknowingly misrepresent their environmentally friendly identities, resulting in a loss of customer loyalty to their brands and a reduction in their profit share. To minimize confusion, the entire sustainability process should be thoroughly explored and followed.

You may show your environmentally friendly identity, expand your target audience, and experience a large rise in profits as a result of all of this by using LuxBoxPack's recyclable packaging. You can reach us through our website and find answers to all of your questions.

How Can You Recycle Your Boxes and Packages?

Individuals today pay attention to the recyclability of many products in their lives due to the increased awareness of the importance of sustainability and its rapid increase. Although it is an important and sensitive issue, at some points, the issue of recycling can get out of the control of individuals. Although there have been many steps taken regarding sustainability in the packaging sector and there have been changes in product manufacturing, some businesses do not give this issue the necessary importance and do not make any changes to their raw materials. Individuals, whether directly or online, are faced with packaged boxes for preservation. They raise questions about how to re-evaluate packaging, which has various sizes and is especially difficult to recycle. Although it is mostly a subject that is left to everyone's own creativity, we have made a few suggestions for you to recycle boxes and packages to give you an idea. You Can Build a House and Bed for Your Pawed Friend With the tiny arrangements you will make, especially large-sized packages, you can contribute to your pet's happiness. Despite the fact that we buy them products that they will be comfortable with, cats and dogs prefer to sit and sleep in boxes, bags, or products that they can fit in. In this way, you can re-evaluate a box that your pawed companion shows interest in, by adding a soft cushion inside. You Can Make a Toy for Your Cat Some cat toys can be quite expensive. You can even make toys specifically made for intelligence games out of cardboard boxes. You may play the mole game by drilling 3-6 or 9 holes in the box so your cat can see it and place its paw in it, and you can make this toy with your own hands without spending a lot of money. You Can Use It As an Organizer You may avoid confusion and clutter by making compartmented organizers for both your home and workplace drawers. You can keep your possessions in a more methodical and easy way by altering the dimensions of the boxes according to your drawers and positioning them. You Can Make Them Compost Bins for Your Garden Cardboard boxes, which have soil-healing properties, can be very beneficial when used correctly. With cardboard boxes that create a compostable effect in gardens, you can create a buffer for worms and make planting more efficient with cardboard that suffocates the soil. Despite all the suggestions above, acting consciously for your brand and having sustainable packaging will enable you to stand out from your competitors in the sector and reach wider target audiences. For more information and answers to your questions, you can reach LuxBoxPack via its website. ...

"Clean Beauty" 4 Must Include in Packaging

In a society where the beauty industry is not significantly regulated, consumers are wary of using products that contain potentially harmful ingredients. The search for non-toxic products that they can rely on has increased, which is why today “Clean Beauty” is on the rise. “Clean Beauty” products contain non-toxic ingredients that have been proven to be safe and effective. Unfortunately, consumers who physically examine the shelves or a store through e-commerce will not immediately realize that your product is a "Clean Beauty" product. For this reason, it is important for brands to attract their consumers and deliver a message that conveys the values of their brands through their packaging. Special for "Clean Beauty", the following packaging designs can attract consumers to your product. 1. TRANSPARENT PACKAGING Creating a transparent packaging design for your “Clean Beauty” product - both literally and figuratively - is one way to get a customer's attention. Creating a die-cut window made of a transparent material allows the consumer to see the product's color formulation from inside the packaging. This look is not only pleasing to the eye but also makes the consumer more confident in the product they see what is in it. Being transparent about the ingredients and what your product has to offer is another way to gain consumer attention. Having the ingredients listed on the bottle and making the ingredients the focal point of your packaging is a different way of doing this. 2. SUSTAINABLE PACKAGING Sustainable products and packaging are important to consumers in all industries and this applies to the "Clean Beauty" market. In fact, "Clean Beauty" and sustainability go hand in hand. While consumers are looking for products that are safe and will not harm their skin, they also want the product and its packaging to be made from environmentally safe materials. Also, packaging made from environmentally friendly materials with an FSC certified logo or sustainable packaging using natural colors and hues will mean that the product itself is natural for the consumer. You can view our sustainable packaging range by visiting our luxboxpack.com site. Sustainable packaging can be achieved by using fewer materials and using sustainable substrates such as post-consumer waste paper or PEFC certified materials. Additionally, using cold foil and hot foil printing are sustainable ways to add decorative touches to your packaging. 3. GLASS PACKAGING While plastic packaging is extremely popular, the transition from plastic to glass packaging - especially in the skincare industry - is growing. Glass packaging appeals to consumers for a variety of reasons: it looks clean, stylish, and tactile pleasing. In the "Clean Beauty" industry, glass packaging also helps convey the message that the product itself is clean and made with safe ingredients. One reason glass packaging conveys this is that glass itself is clean and sustainable. It can be recycled and reused indefinitely in a closed loop. Also, the glass conveys the message that the product inside is made with high quality and therefore safe components. 4. EXPERIENTIAL PACKAGING While minimalism and sustainability are at the forefront of “Clean Beauty” trends, another unique trend emerging is experiential packaging. "Clean Beauty" packages with pleasant visual and tactile features attract the attention of the consumer and may arouse interest in social media. This type of packaging is a great way for new brands entering the beauty market to stand out from the competition. Experiential packaging can include creating tactile experiences using elements such as soft-touch coatings, embossing, or sand effects. In addition; Visual experiences can be used by adding effects such as mother-of-pearl coatings, glitter coatings, or dark phosphorescent effects. START YOUR NEXT “CLEAN BEAUTY” PACKAGING DESIGN WITH LUXBOXPACK Want to start your “Clean Beauty” packaging design? Set up an instant meeting with one of our packaging experts to create a memorable design that captures the attention of consumers. ...

HISTORY OF PACKAGING

Packaging is to package a product, property, object, or thing by covering it with various materials and tools. It is also the job of making it portable, storable, and recognizable. Although it was created by nature, as in the fruit peels of the first packaging, the history of "man-made packaging" as we know it is as old as the history of humanity. Ever since humans have existed on earth, he/she has had to obtain food to survive. It has been tried to preserve the surplus food that they could consume before, for the days when it is difficult to find food and to store it for future use. At this stage, containers were needed to put the food inside. First, natural materials such as leaves, pumpkins, and animal skins that are available in nature were used. Then, the first packaging models, knitted with vegetable fibers obtained by shaping them and carved from wood, were developed. In the ages when this first packaging material was used, the types of packaging used varied as the needs of society increased. The invention of paper in 105 AD and the rapid spread of production and consumption after the 12th century; The innovation movements that started in Europe in the 15th century are the most important factors that accelerate the development of packaging. The structure and scope of packaging, as it is today, has been determined as a result of developments and technological innovations in the last 200 years. Packaging started with natural materials such as leaves, and mass production began with products such as woven materials and pottery. Glass and wooden packages are thought to have been used for about 5 thousand years. Napoleon Bonaparte Signature in Metal Packaging Metal packaging, which has appeared in the form of boxes made of precious metals (silver and gold) since ancient times, then came to life with strong alloys and coatings, still undertakes the task of protecting many products today. The manufacture of tinplate was discovered in Bohemia in 1200 AD. Then, at the beginning of the 14th century, tin-lined cans began to be used in Bavaria. While this coating technology was kept a secret until the 1600s, Duxe Saxony, who stole this technique, advanced it throughout France, England, and all of Europe in the 19th century. After William Underwood transferred the process to the USA, iron was replaced by steel, which increased quality and production. The idea of putting food safely in metal packaging for the first time emerged in 1809 when Napoleon Bonaparte declared that the army would pay 12,000 francs to anyone who introduced a method of preserving their food. The Most Modern Form of Packaging Plastic What exactly plastics are was not known until 1920, when Hermann Staudinger proposed a revolutionary idea. He proposed that materials such as all plastics, rubber, and cellulose are polymers or macromolecules. Although this assumption was not easily accepted by many scientists at the beginning, Staudinger was awarded the Nobel Prize in 1953 for this idea. Plastic packaging started to be used widely after the 1950s. Get Packages Prepared with the Experience of History with LuxBoxPack LuxBoxPack is ready to help you with its experience in packaging. Contact LuxBoxPack's expert team now to bring your products together with experience and creative designs! ...

Choosing The Right Product Packaging

Products make the world go round. The right custom product packaging can make a good product great. It could also give your brand the boost it deserves. You should know that a stylish design and top-notch branding is the secret to every piece of product packaging. Make sure your custom product packaging is durable! Custom product packaging must be able to travel with ease and minimal damage. It's critical for your packaging to have a great design that says: I've been made for you. But the packaging boxes for the product must also be practical. You will need to focus on materials that are specifically designed for strength if your product is bulky. If your product will sit on a retail shelf, then you will need to put more effort into the outdoor display. Here's where a superior print finish comes in handy. Packaging that stacks well, like a rigid box will help to reduce damage. It is easy to pick up and place a rigid box inside a cargo hold. Packaging made from sturdy corrugated carton is worth considering for something a little more heavy-duty. This particular material offers excellent support. Such packaging types are easy to display and can survive a few knocks and bumps between shipping and hitting the shelves. Which brings us to our next point. Find the right material for your packaging design Consider what's best for your product when picking the weight or thickness of your packaging material. Here’s a quick guide to help you out: Paperboard Coated white chipboard used for folding cartons trays and sleeves. This lightweight material yields excellent printing results. It’s best when used for food, dairy, cosmetics, pharmaceuticals, hardware items, and retail products. Corrugated Board composed of paperboard with fluted medium paper laminated to it. It is sturdy yet flexible. It’s ideal for produce, fragile and/or heavy items, subscription boxes, shipping boxes, and e-commerce packages. Take the time to get a feel for the various materials that you have available. Find out the best and make it one of the foundations for your custom packaging decisions. Size matters for product packaging Let's say your packaging for the product comes in four different sizes. Think how economical you will be with the size of the custom boxes as well as the package material. You may be able to design two packages of different sizes which will accommodate all four sizes. Not only will this save time and money, but it will also ensure consistency across your products – and everyone likes consistency. Know who you’re designing custom packaging for One of the most important things you need to remember when choosing the right custom product packaging is to understand your target audience... After all, they are the people who’ll buy your products. Before finishing your design and placing your order, carry out some market research, figure out your key demographic and cater to your audience’s needs. Think about product packaging ergonomics Ergonomics is a term for the way people open up and interact with the packaging of your product. That is an important part of the process of packaging design. Depending on your product, you will need to fit the size and shape of your packaging. At the same time it has to suit the needs of the consumer. When people have difficulty opening up your product, their frustrations may prevent them from coming back for more. So remember: ergonomics is important. Final Thoughts Choosing the right packaging for your product may be a tough decision. But there are a lot of options to choose from. It's definitely worth weighing your options before you start designing your packaging. Just remember that custom packaging doesn't have to be a challenge. It can have a major impact on any brand, whether you are designing product packaging for a large company or a small business. ...

Why Packaging is Important in the High-Quality Chocolate Market

High-quality chocolate products require attention not only in taste and quality but also in presentation and packaging. If you aim to provide your customers with not just a good taste they'll enjoy, but an unforgettable experience, paying attention to the packaging process is essential. So, why is packaging so significant in the high-quality chocolate market? Let's delve into this topic in today's blog post. Firstly, the perceived value of chocolate products is a significant factor. If you want your customers to perceive your products as valuable, you must first create this perception. Quality and stylish packaging enhance the value of your product and create a prestigious image in the eyes of your customers. Especially chocolates bought as gifts should appear carefully selected along with their packaging. Offering customizable packaging options allows you to develop solutions tailored to your customers' preferences. Secondly, packaging ensures the freshness and protection of chocolate products from external factors. High-quality chocolates often have delicate structures and need protection against environmental influences. Properly designed packaging protects your products from harmful factors like moisture, light, and air. Thus, when customers purchase your products, they encounter freshness and flavor on the first day, enhancing customer satisfaction and ensuring consumer loyalty. Thirdly, packaging is an excellent way to reflect your brand identity and values. The design and material of the packaging should reflect your brand's style and quality. Since customers remember your products with their packaging, you should provide them with an impressive experience. Unique and attention-grabbing packaging sets your brand apart and provides a competitive advantage for your business. Fourthly, considering environmental impacts is also crucial. Consumers are increasingly preferring eco-friendly products. Therefore, using sustainable materials in packaging and facilitating recycling attract environmentally conscious customers and positively differentiate your brand from competitors. In summary, packaging in the high-quality chocolate market is not just a necessity but a decision that requires attention. Paying the necessary attention to the packaging process considering customer satisfaction, product freshness, brand identity, and environmental impact is critical for a successful business. Remember, a chocolate brand should be memorable not only for its taste but also for its presentation. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

The Most Used Colors And Meanings In Belgium's E-Commerce Chocolate Box Designs

As each country has its own culture, this culture has different elements as well. As these can appear as food, clothing, or music, many other phenomena have become symbols of countries. When we think of the facts that best describe Belgium, we come across chocolates with unforgettable flavors. These chocolates are known almost all over the world and are frequently consumed by tourists visiting Belgium. In Belgium, it is very important that chocolates have eye-catching packaging as well as their flavors. So what are the main elements in the packaging of these chocolates? The patterns and colors used in Belgium's chocolate packaging actually have many meanings. In this article, we have compiled the colors and meanings of chocolate boxes, which are especially preferred in the e-commerce sector in Belgium. If you want to choose the best color for your LuxBoxPack packaging, you can take advantage of this article. The Importance and Communication of Colors Especially due to the expansion of the e-commerce sector, the importance of differentiation of brands in the sector is increasing. While the bond between the brand and the customer develops according to the eye-catching of the first box opening experience, the colors of LuxBoxPack packaging designs are updated accordingly. When we examine many types of research and experiments on colors, we can conclude that colors are effective on people's sense of smell and taste. This determination shows that attention should be paid to colors, especially in food packaging designs. Therefore, the correct selection and use of colors in design is an important step for your brand. Reflecting the Color of Red on the Boxes A dynamic color, red represents movement, assertiveness, leadership, and strength. As red is a color that accelerates blood flow and increases the heart rate, brands often use red in product packaging, as it triggers excitement. As we mentioned before, the first moment of communication between brands and customers is the unboxing experience. If you want to excite your customers during the unboxing experience, we recommend you use the red color in your LuxBoxPack packaging. Supporting Effect of White Color The symbol of cleanliness, brightness, simplicity, and innocence, white is especially indispensable for the giftware industry. White, which creates a clean and stylish perception, can easily adapt to most products and packages. In addition, because the human eye immediately detects the white color, this color is famous for its frequent use in signs, packages, and sales stands. If you want your packages to attract attention with LuxBoxPack, you can focus on white in your designs. Frequent Use of Brown Brown is known as the symbol of consistency, continuity, and wealth. This color, which we often see in Belgium's chocolate boxes, has a meaning that gives people confidence because it is an earthy color. This color, which is used in the home and food sector, is frequently used in the packaging of food products, as it reflects elegance in the best way. With LuxBoxPack, you can increase your brand perception by including brown in your packaging. Increase Your Brand Value By Using The Right Colors In Your Designs With LuxBoxPack You can differentiate your brand in the sector while increasing your brand value by following the packaging trends of European countries such as Belgium. If you are curious about the best quality packaging solutions for your brand, contact the LuxBoxPack expert team immediately! ...

The Relationship Between Packaging and Food Safety

The primary function of packaging is to deliver products to consumers in a fresh and preserved state. However, beyond this simple function, packaging plays a critical role in food safety. Ensuring food safety, a fundamental step in protecting consumer health, is where the importance of packaging cannot be overlooked. Packaging Protects Foodstuffs from External Factors Firstly, packaging protects foodstuffs from external factors. Elements such as moisture, oxygen, microorganisms, and light can cause food to spoil. Packaging prevents these factors from reaching the food, thus preserving its freshness for a longer period. Additionally, by acting as a barrier against external factors, it reduces the risk of contamination. Packaging Provides Information About the Product Secondly, packaging acts as a carrier of information. Packages are used to convey essential information to the consumer, such as the expiration date, ingredient information, allergen warnings, and storage conditions. This information helps consumers consume food safely. Packaging Material Must Be Carefully Selected The materials used for packaging are also important for food safety. To prevent the infiltration of chemical substances or harmful components into food, packaging materials must be carefully selected and tested. In particular, plastic packaging can sometimes lead to the transfer of chemical substances into food products. Therefore, it is critical that packaging materials in direct contact with food comply with food safety standards. Packaging Design Should Be Suitable for the Foodstuffs Lastly, the design of the packaging can also affect food safety. For instance, techniques like vacuum packaging or modified atmosphere packaging not only extend the shelf life of food but also prevent the formation of bacteria and microorganisms. Such innovative packaging methods are one of the most important steps in enhancing food safety. In conclusion, the role of packaging in food safety is of vital importance. In order to provide safe, fresh, and high-quality products to consumers, the food industry must continuously review its packaging materials, technologies, and methods. It is essential to remember that packaging is not just a protective shell but also a guarantee of food safety. For more information on this topic, you can contact LuxBoxPack. ...

Use of Boxes in Wine Packaging

Wine has always held a special place in human history. Known for its traditional taste, sophisticated presentation, and ability to elevate special moments even further. However, this unique beverage goes through a series of careful steps before reaching the consumer. One of these steps is wine packaging. The boxes used in packaging play a vital role in preserving the quality of the product and enhancing its presentation. There is a wide variety of boxes used in wine packaging. Most commonly, classic cardboard boxes are used. These boxes are typically designed to hold one or several bottles of wine safely. Cardboard boxes stand out as the most common choice due to their durability and cost-effectiveness. Additionally, they come in various sizes and designs, offering suitable options for different wine types and brands. The importance of using boxes in wine packaging can be viewed from several perspectives. Firstly, the right box ensures the protection of wine during transportation. Especially considering the fragile nature of glass bottles, a strong box prevents wine from being damaged. This leads to cost savings for both the producer and the consumer. Moreover, wine boxes can reflect brand identity and differentiate your product from others. A stylish box gives consumers a strong first impression of the quality of your wine and can influence their purchasing decisions. Particularly for wines sold as gifts, an aesthetically pleasing box positively impacts the recipient's experience. In conclusion, using boxes in wine packaging is crucial for preserving the product's quality, enhancing its presentation, and emphasizing brand identity. Cardboard boxes are the number one choice in wine packaging due to their durability and cost-effectiveness. In any case, selecting the right box is a vital step in ensuring the successful delivery of your wine to consumers. It should be remembered that the right packaging not only represents the appearance of a wine but also its taste. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our customers in various industries. For more information about our product range, contact us at +90 212 438 82 15 ...

5 Ways to Inform Your Customers About Your Eco-Friendly Packaging

Nowadays, people are concerned about eco-friendly products and the topic of sustainability more than ever. This facilitates people's desire to buy from eco-friendly brands. Although companies care about the future of the planet as much as their customers and take some initiatives in this way, it can be difficult to be known as an eco-friendly brand by clients. At this point, several initiatives will be beneficial for you to highlight your vision. 1- Print an eco-friend logo on your packages and products - Due to the fact that visual things make it easier to understand topics, printing the sustainability logo on both your packages and products is the most convenient and also the cheapest way of informing your customers about your concerns. 2- Collaborate on green initiatives with your partners - Collaborating with partners such as associations and unions will enable your company to be recognized as eco-friendly. Also, giving your clients the opportunity for active participation strengthens their loyalty through partnerships. To illustrate, the possibility of donation via purchase would be the reason for their next shopping with the company. 3- Outstand sustainability on your website - Websites not only play a crucial role in the shopping process for buyers but also are the easiest way to convey a message from the seller. Hence, giving a place for your values about sustainability and the importance of preferring eco-friendly packaging will be an outstanding sign. 4- Take benefits from social media It cannot be ignored the value and the role of social media in today's world. Thus, in order to reach a large number of people, it is necessary to use social media. Sharing posts that mention how sustainability can be enabled or what people should do to make a contribution to the solution of this issue might be two of several topics for social media sharing. 5- Publishing periodical newsletters via e-mail - Lastly, you can send up-to-date information about your company and the topics you want your customers to know about via e-mail. Nevertheless, it is a great tool to reach your target group directly. Therefore, using periodical newsletters via e-mail generates a bridge with your customers to mention your principles and values, including eco-friendly packaging. LuxBoxPack, which has extensive experience in the production of environmentally friendly packages, continues to work to meet the demands of all brands seeking support in this regard. You can contact our experts to get information about environmentally friendly packages and take your company one step further. ...

Packaging Adorns Itself with Autumn Colors

With the arrival of autumn, the color palette of nature changes, and this seasonal transformation brings about changes in various industries that follow suit. One of these industries is packaging design. Every year, when autumn comes, product packaging is redesigned with the warm colors of autumn. Here's the story of packaging adorned with the enchanting colors of autumn: Autumn is a season filled with soothing tones. These colors reflect the unique atmosphere of autumn and evoke warmth and tranquility in people. That's why many brands present their products in packaging that matches these colors during the autumn season. The Color Palette of Autumn The color palette of autumn serves as a great source of inspiration for packaging designers. The orange, red, yellow, and brown tones used in packaging convey warmth, comfort, and a natural feeling to consumers. These colors are particularly preferred to emphasize the flavors of autumn in the food and beverage industry. From coffee packaging to fruit juice boxes, autumn colors come together in product packaging. Natural Motifs and Patterns However, autumn is not only conveyed through colors but also through patterns. Natural motifs such as autumn leaves, pumpkins, and fruits are commonly used in packaging design. These patterns remind consumers of the taste and beauty of the season. Enhances Aesthetic Perception Autumn colors on packaging enhance the aesthetic value of products. Consumers are more drawn to packaging adorned with autumn colors. This increases consumer interest in the product and positively impacts sales. Affects Consumer Perception The adoption of autumn colors in packaging not only reflects an aesthetic preference but also affects consumer perceptions of products. Autumn colors create a sense of warmth, intimacy, and naturalness. This helps brands present their products in a more appealing manner to consumers. Halloween Spirit When the sweet melancholy of autumn fills the air and leaves start to turn yellow, we're reminded that Halloween is approaching. Brands typically don't forget this special day and create packaging designs that reflect both autumn and the spirit of Halloween. Motifs like witches, ghosts, and pumpkins used in packaging evoke the Halloween spirit for consumers. Autumn Shopping The autumn season also affects the shopping experience. Consumers pay attention to the colors and patterns on packaging, allowing them to immerse themselves more deeply in the atmosphere of the season. Packaging that highlights the beauty and warmth of autumn provides consumers with a more special shopping experience. In conclusion, as autumn arrives, packaging comes to life with the colors of nature. Packaging offers customers the taste and warmth of the season during this time period, which is characterized by orange, red, yellow, and brown tones. If you're looking for a packaging design that reflects the spirit of autumn for your products, you can contact LuxBoxPack. ...

Packaging Trends: Combining Profits and Sustainability