How Display Boxes Enhance Your Brand's In-Store Visibility?

21.11.2024

In the retail sector, in-store visibility is crucial for attracting customers and boosting sales. Display boxes can be a powerful tool to highlight your products and capture customer interest. But how exactly do display boxes enhance your brand's in-store visibility? In this article, we'll explore the benefits of increased in-store visibility.

Highlight Your Products:

Display boxes allow you to showcase your products in an organized way and go beyond that. Custom display boxes featuring your brand's colors, logo, and message can stand out in-store. When customers encounter a neat and eye-catching presentation, their interest in the product increases, making them more likely to purchase.

Strengthen Your Brand Identity:

In-store visibility is not just about displaying products. Display boxes can be designed to reflect elements of your brand's identity, making it easier for customers to recognize and remember your brand. For example, if you're selling a product in the luxury segment, a stylish display box made of high-quality materials can emphasize your brand's prestige and reputation.

Guide Traffic Within the Store:

Display boxes are beneficial tools for strategically directing traffic within the store. Placing attention-grabbing display boxes in different areas of the store can draw customers to specific sections. This method is especially effective for promoting new products or seasonal campaigns.

Protect Your Products:

Protecting the products you display in a corner of your store is critical to maintaining your brand's reputation. Display boxes offer an aesthetic look and protect your products from external factors, ensuring they remain intact for an extended period. That boosts customers' confidence in your brand, encouraging them to shop again.

Support Your Sales:

Enhancing your brand's in-store visibility with display boxes can positively impact sales figures. Well-designed and strategically placed display boxes help attract potential customers, engrave your brand into their memories, and ultimately guide them toward purchasing behavior.

In summary, display boxes are effective in enhancing your brand's in-store visibility and strengthening its image. Custom designs help you reflect your brand identity and improve the customer experience. By placing display boxes at strategic points in the stores you are present, you can both increase customer satisfaction and boost your sales.

At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range.

Nature-Friendly Packaging That Can Be Used In Portugal E-Commerce Sector

Located in the southwest of Europe, Portugal is a country where the volume of e-commerce is increasing day by day. This situation brings with it more sales and more production. Portuguese companies that sell through the e-commerce sector in many fields such as textiles, food, and technology have to pay extra attention to every stage of production. That's why box selection and packaging become one of the most important points. As well as the quality of a product for customer satisfaction, its packaging is also very important for its appearance and first impression. Increasing supply together with increasing demand in Portugal has made packaging methods important in other points of view. The fact that the material used in the packaging phase is environmentally friendly and recyclable is a point to be considered in order to protect the environment. In today's world, where environmental pollution has increased significantly, packaging must be produced in a recyclable way. Considering the importance of this issue, in our article, we will talk about the nature-friendly packaging of LuxBoxPack that can be used in the Portuguese e-commerce sector. Printed Kraft Box Kraft boxes are designed as 100% recyclable in LuxBoxPack. Printed kraft boxes, which provide full benefit in preventing environmental pollution, are a versatile box type that can be used in many areas such as technology and textiles. LuxBoxPack aims not only to be recyclable, but also to appeal to the eye, with prints such as brand logo and product name. As we said at the beginning of our article, the first impression is very important. With our printed kraft boxes, it becomes easier for the name of your brand to remain in the visual memory of the customer. Gable Box The gable boxes of LuxBoxPack also function as bags. These boxes, which can be used for multiple products, are easy to hold, allowing the product not to be shaken. Thus, it becomes easier for you to act safely during the delivery of the product to the customer. In the Portuguese e-commerce sector, you can take a look at the gable boxes that can be used especially in the food sector on the products tab! Kraft E-commerce Box The Kraft e-commerce box is one of the versatile and useful boxes that can be used in any industry. The packaging of products in the e-commerce sector is very important. Products that need to be considered while delivering perfumes, glasses, electronics, should not hit each other or get stuck during transportation. Kraft e-commerce boxes are a complete choice for these situations. At the same time, compartment boxes will be useful for beverage packaging in the food industry. LuxBoxPack kraft e-commerce boxes are the perfect choice for the safe storage of acidic beverages, glass bottles that may break, or potentially explosive canned drinks during transportation. Food Box Another aspect that is almost equally important to the taste of food products is the packaging. No matter how delicious the product is, if the correct packaging is not used, the product is likely to be damaged. In the Portuguese e-commerce sector, the most attention-grabbing situation of the companies serving in the food sector is the packaging. LuxBoxPack food boxes are designed so that the product can be packaged and delivered in the best way. You can contact the LuxBoxPack expert team to safely and hygienically package many products such as chocolates, baked goods, confectionery. Kraft Pizza Box Another recyclable packaging product that can be used in the Portuguese e-commerce industry is LuxBoxPack kraft pizza boxes. The boxes are specially designed to be recyclable as well as to preserve the temperature. However, in the developing food sector, not only taste and presentation, but also promotion and package appearance are very important. Kraft pizza boxes can be customized to suit your brand for a unique customer experience. Bring an Eco-Friendly Personality to Your Brand with LuxBoxPack LuxBoxPack is ready to assist you in the best way by producing the most suitable recyclable boxes for your brand. For many printing, packaging, packaging, and box design suggestions for product boxes, contact our LuxBoxPack expert team immediately and we will help you improve your brand and increase your customer satisfaction! ...

The Reasons Why Packaging Should Be Part of Your Marketing Efforts

Packaging is underestimated or may even be seen as only a means of protection, labeling, or introduction for users to identify the products inside. However, it has a crucial role in brand marketing strategies which has been proved by the surveys, consumers’ buying repetition is determined by their experiences including packaging style. Namely, if a consumer appreciates the product's packaging, this affects not only feedback but also promotes larger amounts of people via sharing pleasing experiences. It is important to understand the prominence of the packaging's role in the marketing efforts for the brands. Hence, we compiled three benefits of packaging for marketing. Attract the Buyer The appearance of the products eliminates obstacles on the way to raising awareness during the shopping process of the customers and also gives them an opportunity to distinguish themselves among others. Giving a place to abstract information about the product itself, usage conditions, and information about the brand and its values might be enough as an introduction for the decision-making process. Other details might be associated with customization of the packaging depending on your language, values, and brand images. Unboxing Trend Unboxing gaining importance in the last decades with the rising of the influencers and usage of social media as a PR channel. As your packaging becomes more charming and interesting, your product attracts attention. So that some products are becoming prevalent due to their boxing style being distinct and arising curious by sharing repeatedly on social media. Therefore, packaging is more important than ever under the effects of the social media era. Promotion Thanks to social media shares, your product and brand promotion is made possible through your packaging design’ which is intriguing. Moreover, renewing your packaging design in terms of color and illustrations might pave the way for continual promotion along with providing more places to share your ideas and values through little changes in the packaging. We are LuxBoxPack, a company that improves the quality of your packaging and provides your brand with more awareness, a positive appearance, and hence, profit. Please reach us via our websites regarding any questions, problems, or comments about your brand's journey packaging. ...

The Future of e-Commerce with Consumer-Friendly Packaging

In our digitizing world, the prevalence of e-commerce is rapidly increasing. In this form of commerce, consumer experience also becomes crucial. In this context, consumer-friendly packaging seems to play a significant role in the future of e-commerce. Packaging reflects a brand's image from the moment a product reaches the consumer. However, as environmental concerns among consumers have risen in recent years, there's a demand for reducing unnecessary packaging and transitioning to sustainable packaging. Therefore, for brands to remain competitive in the e-commerce sector, it's essential to adopt consumer-friendly packaging. What is Consumer-Friendly Packaging? As the name suggests, Consumer-Friendly Packaging is designed for easy opening by the consumer, minimizes environmental harm, and aims to reduce unnecessary packaging material. When customers physically get the product they saw on a digital screen, their first experience that strengthens their connection with the brand starts with the packaging. Amazon's 'Frustration-free packaging' (FFP) initiative is one of the best approaches in this regard. With its low waste, easy-to-open structure, and product protection features, it both reduces costs and enriches the consumer's experience with the brand. This positively affects the brand image by guaranteeing that consumers receive their products undamaged and ready to use. How does consumer-friendly packaging shape the future of e-commerce? Sustainability in the Forefront: Traditional plastic packaging is being replaced by materials like kraft paper, cornstarch-based fillers, and recyclable materials. This not only aids in conserving natural resources but also boosts consumer interest in eco-friendly brands. Personalized Packaging Designs: Brands have begun to utilize customized packaging to provide consumers with a unique experience. This strengthens the bond between the brand and the consumer while also increasing brand loyalty. Ease of Use: Consumers prefer packaging that they can easily open, recycle, and even reuse. Therefore, the functionality and user-friendliness of packaging are of utmost importance. Reducing Costs: The size and weight of packaging directly influence shipping costs. Thus, lightweight and compact packaging that still protects the product aids in the cost-effective growth of e-commerce. Brand Value: Packaging is a critical tool for conveying a brand's values and mission to consumers. Using sustainable, ethical, and consumer-friendly packaging enhances a brand's image and positively impacts consumer brand preferences. In conclusion, the future of e-commerce depends not only on technological innovations but also on trends in consumer-friendly packaging. Adopting and implementing these trends allows brands not only to fulfill environmental responsibilities but also to carve out a special place in the hearts of consumers. For more detailed information on this topic and to stand out in e-commerce with consumer-friendly packaging, you can contact LuxBoxPack. ...

The Power of Colors in Package Design

Package design plays a significant role in presenting a product to consumers and influences their purchasing decision. Colors can determine the perceived quality of a product, brand image, and even the purchasing decision of consumers. Therefore, the power of colors in package design is essential. Understanding the psychological effects of colors is important in grasping the power of colors in package design. For example, the color red evokes energy, passion, and excitement, while blue represents calmness, security, and trust. The color green symbolizes nature, freshness, and health, while yellow stands for happiness, joy, and optimism. The power of colors in package design starts with selecting colors that are compatible with the product's target audience. The choice of colors compatible with the target audience can influence how consumers perceive the product. For example, vibrant and energetic colors can be used for a product targeted towards a young audience, while more pastel colors may be preferred for a product targeted towards an older audience. Brand image also affects the power of colors in package design. By using a brand's corporate colors in package design, the brand identity can be more strongly reflected. For example, McDonald's red and yellow colors are a distinct part of their brand image and are frequently used in the package design of their products. The power of colors also affects consumer purchasing decisions. Colors influence the perceived quality of products and the purchasing behavior of consumers. For example, green can be used for organic foods, and brown for healthy foods. In conclusion, the power of colors in package design is crucial to a product's success. Colors influence brand image, consumers' perceived quality, and purchasing behavior. The choice of colors should be made according to the target audience and reflect the values perceived by consumers. If you also want to use professional package and packaging designs that reflect the power of colors, you can contact Luxboxpack. ...

Creative Reuse of Boxes

When it comes to package sustainability, reduction and recycling are frequently the topics that attract the most attention. Plastic-free packaging movements are becoming more prevalent, and packaging is increasingly recycled and created from recyclable materials. These are all great developments in sustainability, but between our rising online shopping habits and our reliance on single-use packaging at the grocery store, we are swimming in a sea of packaging that often ends up in the trash. We'll show you how to utilize packaging in a creative and enjoyable manner in this blog article. Package Artwork You may find many ways to be a pioneer of this sustainable movement by using the power of social media. You may, for example, ask your customers to creatively reuse the boxes you sent them and encourage them to use them and post them on Instagram. You may also use a coloring book to create the boxes you will use to offer your products to your consumers. You might invite your customers to paint it after the black outline with certain designs you will sketch on the box and then publish it on social media networks. Making postcards is another activity that will allow your work to speak for itself via packaging. You may cut the packages to the size you desire with a ruler and transform them into postcards with your own unique graphics. A hand-made postcard is the best way to connect with a distant family. Craft with packaging You may make a working loom out of unused corrugated cardboard. By recycling these boxes, you may make your own knitting and help sustainability in a creative way. You may also try making instruments out of shipping boxes for yourself or your kids to generate beautiful sounds. You may use the chocolate boxes to build little succulent or cactus pots, decorate them, and give them to your friends. Conclusion As you can see, there are several applications for packing boxes. Not only can you utilize it for the purposes we outlined, but you can also create solutions based on your own creativity or marketing techniques that will get people talking about both the environment and creativity. By using LuxBoxPack's various products, you may develop unique tactics for the boxes that will cause your customers to speak about their creativity as well as boost your customers' creativity. ...

Why Consistency is Important in Your Branding

When creating your brand and marketing strategy, you need to consider a variety of factors; from your theme to your chosen logo, every element can have a specific effect on your customer, so it's crucial that you take the time to carefully build your brand. Consistency is an incredibly important factor. Here, we 're going to tell you exactly why and where this should be taken into account. Consistency Builds Trust Why, then, is consistency so significant? Well, if your visual branding continues to be consistent through your logo, typography and images, creating awareness and recognition for your company is easy. Your target audience should have a visual reference to identify your brand if they see it; anytime someone sees your brand's logo they should know precisely what the name of your firm is and, hopefully, what your company is doing. That, in turn, will boost trust with your target audience. You can create a sense of professionalism throughout your website, printed bags, shops and packaging by remaining consistent. Trust is all for creating a loyal customer base. Once people know your brand, you'll find it easier to build authority. How To Implement Consistency Printed Bags and Packaging The printed bags you are using in your store are a great way to advertise your brand. For this reason, it is of utmost importance that brand consistency is retained throughout. Similarly, the packaging always needs to be cohesive and conform to the business-wide theme of the web, product architecture and all other packaging. This is the best way to appear specialized because if there is a consistent, recognizable theme, consumers may be more likely to trust your brand. You need to use the same color throughout your branding to maintain this constant theme, such as your website, your logo, your email signatures, the printing on your bags and packaging. By utilizing the same color, you are illustrating to your clients and rivals that you have an identity while still displaying the personality of your brand. How do you preserve the same consistency in color across all platforms and materials? This can be challenging but there are some guidelines that you should implement in order to make things simpler, including: Select colors that work well across all media; website, packaging, etc. Create a document for your brand identity to show your web designers Be aware of your color mixes; RGB, CMYK and Pantone Social Media Regardless to the social network you use, you must insure that you have a consistent theme throughout, and that you consistently post to prove that you are involved and eager to connect with your user base, which in effect would create a relationship with your customers. Maintaining a good profile on social media by regular and non-sporadic posting is a perfect way to keep up against the rivals. On Instagram, the most organized accounts will have similar color themes and posts containing a theme or message. Not only does this help to promote branding, but it also offers an opportunity to spread the aesthetic, reputation and message you truly believe in. What's more, continuity in your social media campaign reflects the attributes of your brands and reveals no contrasting personalities. For example, if your brand is light-hearted then it is vital to retain that attitude along all your social media posts, to not to mislead the clients and consumers as to who you are as a company. Website So, how essential is consistency in website design? It's incredibly important to maintain the same layout, theme and personality on your website, as it shows the overall outlook on your brand and site, but how do you make your website design consistent? You are less likely to forget an important element if you create a checklist of everything you want to include on your site. On your checklist you should include: The same colors all around your website Consistency in spacing of the elements Text inputs, submit buttons etc. Links must be identical in text and color Your tone of voice should be clear Website headings must be the same all the way through Of course, when you create your checklist, you can add other items that you want to have on your site that suit your brand. Your site ultimately creates a key identity point, so you want to create a good first impression for new users as well as those who are returning. Hopefully, this has given you an insight into why consistency is important when it comes to branding! ...

How to Structurally Improve Your Packaging Designs?

A structured packaging design is an extremely effective way to make your packaging and product stand out from your competitors. However, not all structural packaging designs are of the same quality. So, what distinguishes a good structural packaging design from others? The answer is that there are several important steps that packaging designers must take beforehand for their packaging design to be successful and fulfill its mission. OBJECTIVES AND STRATEGY Before you start designing your structured packaging. It's important to define your packaging project's goals and strategy. Is your packaging created to show your brand as high-end and exclusive? Will you use your packaging to get your brand to be seen as an innovator in your industry? Or maybe the purpose of your packaging is to be the first product noticed on the shelf? Working closely with your printing and packaging partners, you must ensure that every aspect of your packaging is consistent with one another. Thus, you will make your packaging more effective. Packaging that doesn't convey a real goal or strategy isn't that strong. Inconsistent packaging can cause consumers to be confused as to what your brand is about, or cause consumers to ignore your product on the shelves. CONCEPT AND DESIGN It's no wonder why the idiom “Two heads are better than one" is so popular—because it speaks the truth. When designing your structural design packaging project, you should not do it alone. Working with partners to review your design concepts for feasibility and construction robustness will make it easier to identify construction or manufacturing defects in your packaging design. That is extremely important because consumers want a package that is easy to open and maintains product integrity. A badly designed package that doesn't do both can reflect badly on your brand. In addition, the packaging must still be functional and protective. PROTOTYPING Creating real-life prototypes of your design concept makes it easy to visualize your final packaging and make adjustments based on key tests of your packaging. With a prototype, you can ensure that your product fits easily and securely inside the packaging. It also ensures that your packaging meets all requirements such as maintaining packaging integrity during temperature, humidity changes, and during transportation. MANUFACTURING The manufacturing process is even more important than one might think. It includes not only the actual production of the packaging but also the assembly of the packaging. The manufacturing process alone can break a packaging design if the merging of production and packaging is not well optimized. For the packaging design to complete the production process, it is important to consider the product cost and timeline, as well as the specific factors that influence this process. These factors include: ● Packaging material-substrate type ● Material cost ● Manufacturing place ● Time to manufacture the packaging ● Whether automation or hand assembly will be used during the production of your packaging THE RESULT Approaching every aspect of the process when designing a structured package is critical to ensure quality and innovative designs. Also, clear and realistic planning can save your brand time and money. Interested in creating an effective structural packaging design for your brand's next product? Contact LuxBoxPack to consult one of our experts. Let us work with you to create a robust and successful packaging design that accurately reflects your brand and grabs the attention of your customers. ...

Important Details in the Packaging Sector

Packaging plays a vital role in protecting, transporting, and marketing a product. Choosing the right packaging is critical for ensuring the safety of the product and conveying the correct message to consumers. There are some details to pay attention to when selecting packaging, and in this article, we will focus on these details. Nature of the Product and Target Audience: The design and material of the packaging should be determined considering the nature of the product and its target audience. For example, for a luxury product, stylish and attention-grabbing packaging may be preferred, while for a durable product, functional and sturdy packaging might be chosen. Protection and Transportation: The primary function of packaging is to protect the product from external factors and ensure safe transportation. Therefore, the packaging material should be chosen according to the characteristics of the product. A fragile product may require durable packaging, while a liquid product may need leak-proof packaging. Environmentally Friendly: Environmental awareness is increasing, and consumers prefer sustainable packaging. Therefore, when choosing packaging, it is important to use recyclable or biodegradable materials. Additionally, minimizing excess packaging and avoiding unnecessary waste reflect an environmentally friendly approach. Brand Image and Promotion: Packaging is an important element that reflects a product's brand image and value. Eye-catching and aesthetic packaging can increase consumer interest in the product and strengthen brand value. Moreover, having the brand name, logo, and product information clearly and accurately displayed on the packaging helps consumers learn about the product. Compliance with Legal Regulations: When selecting packaging, compliance with relevant legal regulations should also be considered. There are specific standards and regulations, especially for sensitive products such as food and drugs. Therefore, ensuring that the packaging complies with these regulations reduces the risk of legal issues. In conclusion, when choosing packaging, important details such as the nature of the product, protection and transportation requirements, environmental friendliness, brand image, and compliance with legal regulations should be taken into account. The right packaging choice not only increases the success of the product but also ensures consumer satisfaction. LuxBoxPack offers packaging solutions that meet all your requirements across a wide range, incorporating functionality, aesthetics, and environmental friendliness simultaneously. You can get detailed information about our products by calling +90 212 438 82 15. ...

What Do The Colors Say?

As in other design areas, colors are of great importance in packaging and box designs. Correct use of color is critical to successfully highlight the product and convey the message the brand wants. Purpose of Packaging The most important purpose of packaging is to extend the shelf life of the product by keeping it properly. When we look at the secondary purpose, which is at least as significant as the first, the commercial part of the business comes into play. This purpose; show the product, promote it and make it demanded by the end-user. This is where colors come into play. Love at First Sight Packages prepared with correct and effective color preferences can make you believe in the existence of love at first sight. It can convince the consumer to buy a product that they are not familiar with, and with the quality of the product, it can turn the consumer's reflex into a habit. Color Usage by Sector and Product In packaging design, as in other design areas, some color uses are specific to the product or sector. Let's take a look at the food industry to ground the issue. For example, if a chocolate packaging is to be designed, red, which is a warm color, or brown, which comes from the natural color of chocolate, is preferred. In it life products, blue and green color tones are generally preferred in terms of emphasizing naturalness and health. Although there are some color patterns specific to the sector and product, the element of surprise is always present. It is always possible to go out of the patterns and draw attention according to the message to be given. No matter what sector you are from, you can choose LuxBoxPack for packaging and box designs that will best deliver your product to the target audience. At LuxBoxPack, you can find a hand-made box, cardboard box, corrugated box, and luxury cardboard bag designs that will highlight your products with quality printing methods and the use of correct colors. You can contact us immediately to get information about our special solutions. ...

Corrugated Boxes to Best Protect Your Products

Cardboard is one of the most used raw materials in the industry. Cardboard, which has various usage areas, is mostly preferred in box production. Cardboard, which offers many advantages to users' in box production, has been preferred for many years due to its low cost and usefulness. In our country, cardboard is generally seen as synonymous with paperboard. But there are serious differences between them. Since cardboard is more durable than paperboard, it is more preferred in box design. The primary goal of box designs is to preserve the product in the best way until it reaches the user. Then it should appeal to the eye, attract the attention of the user. To protect the product, the box must consist of durable raw material. The most preferred material in box production lately is corrugated cardboard. The corrugated cardboard in box manufacturing contributes to the safe transportation of goods or products thanks to its high durability feature. Any product or item produced by the corrugated box can be transported and preserved under all conditions. Owing to the box, the product or goods are prevented from being shaken or damaged. Corrugated boxes, used in various industries, are highly effective in making the process between manufacturer and buyer harmless. Although some businesses see such durable boxes as a burden, cheap and non-durable boxes will return to those businesses as a bigger burden. Boxes made of any material or low-quality boxes often cause property damage. Products transported in low-quality boxes can easily be damaged. This loss leaves the company and the customer in a difficult situation. The damage to occur is minimized thanks to the boxes produced with corrugated cardboard. Every business that cares about its product and its customers should determine as a principle to deliver that product to its customers in the most accurate and undamaged way. You can impress your customers with your creative designs with the easily designable structure of corrugated cardboard. With the quality of your product, the durability of your box, and your creative design, you can create a positive image and influence your customer. LuxBoxPack is ready to help you with its beautiful, durable, and different corrugated box designs and expert team! Sign Sturdy Designs with LuxBoxPack! You should choose durable boxes to strengthen the bond between you and your customers. Take your brand one step further with the box designs that LuxBoxPack's expert team will create for you. Contact LuxBoxPack now! ...

How Display Boxes Enhance Your Brand's In-Store Visibility?