DTC (Direct To Consumer) is exactly what it reads - it is a packaging method for products that are marketed directly and distributed to customers without the use of intermediaries such as third-party retailers or wholesalers. By adopting this approach, direct-to-consumer brands can lower costs, interact directly with consumers and create an easy and efficient purchasing experience. Brands for DTC products also attract consumers who live fast-paced lives and don't have time to go to a physical store. However, in order to create a seamless experience for consumers and gain customer loyalty, it is vital that brands reach the consumer directly with the effective use of packaging, keeping in mind the following concepts.
An Unforgettable Unboxing Experience
In DTC products, packaging becomes a showcase, experience and service to the consumer. As physical shelves are obsolete in the D2C world, the first time a customer buys their product, it will be the first time they interact with the product. They may not be able to see the product until the packages arrive at their doorstep - even in online images. Therefore, in order to have a positive impact on consumers and build brand loyalty, it is extremely important for DTC brands to create a fun and effortless unboxing experience with their packaging.
Also, using specially designed boxes results in interesting and safe looking packaging. This will ensure that the customer has a positive view of your brand and will not receive a damaged product when ordering from your company in the future.
Optimal Sizing
For DTC products, many brands try to reduce packaging costs by developing "one size for each product" packaging design. This often results in packages not fitting for every item and increases shipping costs. It also creates more waste and creates an unwanted presentation and unboxing experience for the customer.
Creating secondary packaging to accommodate products of different sizes and shapes creates a better visual and unboxing experience for customers.
Long Life Packaging
DTC products contain too many delivery points, which increases the risk of the customer receiving a damaged package. All judgments will be made shortly after receiving the product, as it will not interact with your product until the customer arrives at his door. The package should be as perfect as it meets the consumers' expectations as in online photos. If the product arrives damaged, consumers may start to think negatively of the brand and decide not to repurchase the brand's products. Therefore, for DTC products, it is extremely important that packaging is made of more durable materials to protect the product.
Sustainable Packaging
Creating durable packaging sometimes requires using more than the packaging materials of products used in retail stores. However, it is important to use the most appropriate amount of material so that your brand is sufficient to protect the product, but so that your consumer does not see your brand as wasteful. Using sustainable packaging materials will be a good sign for you in your customers' eyes, as environmental damage is a growing concern among today's consumers.
Create Unforgettable Packaging for Your DTC Products with LuxBoxPack
Contact our LuxBoxPack team if you want to create a packaging design for catchy DTC products that help build brand loyalty. We can help you create a suitable packaging for your brand and consumer expectations.
