Promote Your Products Effectively with Promotional Boxes

21.11.2024

Promotional products are one of the most effective ways to increase brand awareness. Products bearing a company logo or slogan leave a lasting impression on consumers and build brand loyalty. However, it is essential to design promotional boxes properly to present these products effectively. Here are some key points on showcasing your products with promotional boxes better.

The Right Design and Brand Identity:

The primary factor in promotional boxes is that the design reflects the brand. Every detail, from color choices to graphic elements on the box, should convey your brand identity and values. For example, vibrant colors can create an impression of a young, dynamic brand, while pastel tones evoke a more sophisticated and elegant feel. Displaying the brand logo on the box is crucial to remind people of the source of the promotional items. Additionally, the materials used in the box design can highlight your commitment to sustainability.

Offer Options Suited to Your Target Audience:

Considering the expectations of your target audience when designing a promotional box enables you to make a more effective promotion. For example, if your brand appeals to a younger audience, a creative and innovative box design may be more engaging. For a business-oriented promotional product, it should be presented in a more classic and elegant box. This way, your promotional box will convey the right message to your customers and represent your brand accurately.

Ensure Functionality and Usability:

It is not enough for promotional boxes to be merely stylish and impressive; they must also be functional. A practical box design encourages consumers to keep and use the promotional products over a longer period. For example, making the box from durable materials and giving it a reclosable structure adds convenience for users. This way, promotional products gain a more extended use, leaving a lasting brand message.

Offer Customization Options:

Providing customized options can make promotional boxes more impactful on consumers. Promotional boxes featuring customers' names or containing a special message add a personal touch and leave a positive impression. Customization makes customers feel unique and strengthens their connection with the brand. This way, your promotional boxes do more than just packaging - they help build an emotional bond.

Foster a Sense of Responsibility with Eco-Friendly Packaging:

Demand for eco-friendly products is on the rise. Using recyclable materials in promotional boxes demonstrates your environmental awareness and positions your brand in this direction. Natural materials like cardboard or kraft offer a sustainable option for promotional boxes. These materials protect the environment and leave a positive impression on consumers. Demonstrating your environmental responsibility enhances your credibility with customers.

Create an Emotional Connection:

Promotional boxes are a powerful way to establish an emotional connection with consumers. Limited-edition promotional boxes designed for special occasions can make customers feel valued. For example, using themed promotional boxes for holidays like Christmas, Valentine’s Day, or Mother’s Day can help boost brand loyalty. Promotional boxes that foster an emotional bond increase the likelihood that customers will choose you.

In summary, a well-designed promotional box is a powerful tool to increase brand awareness and leave a lasting impact on your customers. A promotional box tailored to the expectations of your target audience - functional, eco-friendly, and personalized - allows you to showcase your products in the best way possible. Investing in promotional boxes can enhance your brand visibility and customer loyalty. Remember, a well-designed promotional box is crucial in promoting your brand and reflecting your values to your customers.

At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range.

Ways of Astonishing Your Customers With Upscale Packaging

When designing your packaging you may want to spruce things up, and that’s actually a good thing, but the last thing you need is too much flashiness. Just the right amount will do the trick. If someone asked you "what's your favorite packaging? what would you say? Will it be a normal box? A rectangular tea box? A shoebox? Likely not. I bet you'd remember something special, a packaging design that was an experience for you. A package that made you fall even more in love with the product than you would imagine. This is what we mean by saying that packaging is a silent salesman. Designing a box that will be so unforgettable, though, isn't easy. There are ways to embellish your packaging and this is the right place to be if you are looking for them. Novelties on the surface Human beings have an extremely powerful sense of touch. Although most research suggests sight is an essential sense for us, touch is by no means less important. On the opposite, touch plays an incredibly important part in packaging. Each customer gets a box and immediately assesses its surface, its texture. Is it smooth? Is it sticky? Does the imprint wash off? Addressing touch sensation isn't a vague concept. Most of the latest packaging designs use embossing and debossing, different foils and textures to enrich a box 's touching experience. Embossing on the packaging surface is also quickly associated with luxury. A prolonged experience Most brands lose time between placing an order and delivery. A customer should anticipate the package, like a child on the Christmas Day. The other aspect builds upon the moment a box is opened. You should not hesitate to show off your product with better security, wrapped in loads of bubble wrap. Respect your client, let them carve their own first impression. Use a layer of translucent material, add a dedicated note on top of the product. Prolong the journey and see your customer more satisfied than ever. A zesty design The word "zesty" means energetic and eager to live. That's exactly what your product should be saying (apart from every other feature) - you chose to be full of life by selecting our brand. If you think this is a cliche, be mindful of the strong influence of colors and contrasts on your clients. If you're bland and unspirited, that’s the impression of your customers. If you play with fire and throw too many graphics and kitschy fonts, your customers will see something’s off. A zesty design doesn’t mean going crazy. A minimalist design can be zesty too. Lightness Have you ever been struck by the fact that heavy packages can give a headache? Most significantly, they increase the risk of damage during delivery. Not every product can be light - some goods are heavy, and there is no way around it. You shouldn't add excessive weight to your packaging though. A metal decoration attached to the box can look extravagant, but the final weight will be affected too. Eventually, the client won't appreciate the effort, as his lifting efforts will be even more important. Use packaging add-ons that look fine, but do not ask your customers to test their back’s strength. There you go, these are some packaging elements that you can focus on. Note that not all of our ideas need to be implemented. Choose only one thing-maybe work on the design of your box, order a set of new boxes and see what it brings you? A bit of rebranding can rejuvenate your look. We will be happy to assist you with your inquiry. Tell us your needs and our team will be back with details ...

WHAT IS KRAFT PAPER?

Kraft paper and bags have become widely used products in recent years. We can summarize the reasons for this use as having advantages in terms of savings, environmental impact, and safety. Kraft paper is made by gluing corrugated cardboard boxes and brown wrapping paper to each other in layers. But sometimes they can also be used in the form of plain and thin paper. Kraft paper has a natural appearance and is produced from organic material. This type of paper is recyclable and environmentally friendly. Kraft paper is a durable material and costs less than other products with an equivalent function in the industry. Its print-friendly structure allows it to be used by many brand options. Benefits of Kraft Paper The main advantage of kraft paper is that it is durable and strong due to the materials it contains. It has a longer shelf life than many equivalent materials and is more resistant to puncture and tear damage than paper. Kraft papers can be obtained from trees that are imperfect and cannot be used for other work. Kraft paper, which is easier to produce, has an ideal cost-performance ratio. Kraft Paper and Packaging Kraft paper is a frequently used material in product packaging. Thanks to its features and versatility, it saves time and money. Corrugated cardboard is an important raw material that provides these advantages to kraft paper. Its durable, inexpensive structure, suitable for creativity and various design ideas, provides an advantage in its use as a packaging material. Its lightweight structure helps to reduce transportation costs. Kraft Paper and Design Kraft paper offers a woody and elegant look with its natural and simple texture. It appeals to customers looking for a natural and unprocessed product with its appearance. Besides its elegance, this natural and simple structure makes it ideal for branding and design options. You can count on LuxBoxPack for packaging and box designs made of kraft paper that frees creativity while limiting costs. You can contact us immediately to get information about our special solutions. ...

Kraft Paper and Its Benefits

The term 'kraft paper' probably makes you think of a couple of things. But it might come as a surprise to you to hear that kraft paper is cardboard in its simplest form. Layers of laminated brown wrapping paper together make the traditional box of corrugated cardboard. But it is also used as a flat, thin sheet of paper. That leaves it to solve hundreds of problems, possibly thousands. This simple brown paper can be of benefit to your company. It helps with security, branding, environmental impact and saving money. What is kraft paper? Kraft paper is a material that is naturally biodegradable. It is used for packaging and protection in a wide range of industrial and commercial operations. It's natural 'woody'-looking appearance means it's also suited to a range of branding choices. The name derives from the German “Kraft”, which means “strength” or “force.” Here's how that strength comes in: How is kraft paper made? Back in the late 1800s, the engineer Carl F. Dahl was working in a paper mill. His job was to make the best paper products possible. A few types of paper turned out not to be strong enough for their intended use. So Dahl has begun to change the chemicals used throughout the production process. When the wood chips come to the paper mill to be turned into paper, they are crushed and mixed with the adhesive. Dahl found that the treatment of one of the elements of the wood chips with sulphates, once ground to a pulp, made the final material stronger. Hence the name kraft paper - literally strong paper. Having discovered the true strength and versatility of this new material, it quickly became a staple for the packaging industry-and the food industry. Benefits of kraft paper The main advantage of recycled brown paper is that it is exceptionally strong due to its increased sulfur content and decreased lignin content. This stronger form of paper has a much longer shelf life than alternative materials and is much more resistant to piercing than paper. Brown paper can be made from many types of wood, such as pine, bamboo and oak. This means that it's easier to create, so there's an abundance of it available, which promotes lower material costs. The quality of wood can be quite broad, which means that high and low-density woods can be mixed together. A lot of kraft paper is made from imperfect trees that are not suited to other functions. Since it retains its natural color and texture, there is no need for an extra step of bleaching. This saves money as the material needs to be handled less and keeps chemicals out of the environment. The chemicals used in the production of kraft paper are easily recovered and reused, again and again, to foster a circular economy. Byproducts of the kraft paper manufacturing process, such as tall oil, continue to be reprocessed and used in asphalt and fire-starting bricks. Kraft paper & packaging Pure brown paper is a popular material in product packaging. Thanks to its versatility as a packaging material, it can save your business time and money. Here's the reason: Corrugated cardboard made of kraft paper is the default shipping option for a number of reasons. It's lightweight It's sustainable It's cheap It can be custom printed Because it's lightweight, corrugated kraft boxes don't add any extra weight to your product. Keeping your item's total weight down means lower shipping costs for you. Kraft paper branding & design options This humble brown paper is not only adaptable in terms of use. It's just as versatile when it comes to branding and visual design. The natural, wood-like texture is due to the unbleached pulp that, when processed, looks a lot like the natural texture of raw wood. This makes it a fantastic 'black' canvas for many brand types. Brands that use minimalism as a design concept often use the simple texture of kraft paper as a means of focusing on that 'less is more' idea. Due to its natural look, many 'eco-friendly' brands use kraft paper in their branding. The look and texture gives an earthy, woody feel and helps to resonate with customers who are looking for an unprocessed 'raw' product. Final thoughts Kraft paper is something we come across daily. Its versatility for both boxes and paper gives it a place in your packaging suite, both as a protector and as a canvas for your branding. ...

Warm Colors for Applying Your Boxes and Packages

Businesses need to aim to reach wider audiences in order to increase the marketing of their products. Diversifying the products will be an effective way to reach many customers with different visual tastes and provide positive feedback. Thanks to the different colors you will use in the design of your boxes and packages, you will both get rid of the monotony and see an increase in your customer base. According to color preference studies, it has been discovered that the majority of people prefer more colorful and warm colors. Colors, which are directly proportionate to people's souls, emotions, and psychology, have a direct impact on marketing preference. Taking into account the preferences of potential customers and directly addressing purchasing power in the packaging you will design and make will help considerably to the sales of your business. Based on this situation, we've discussed the warm colors you can use in your packaging below. Orange and Yellow The sun, our planet's heat and light source, and yellow and orange, the hues of a burning fire's flame, are at the top of this list due to the warmth they radiate. It will make a significant difference in your sales, especially if you prefer to use these colors more in the packaging that you will produce on a regular basis. Using these colors in winter, for example, will positively affect people's orientation to things that provide a sensation of warmth, originating in their psyche and geographical situation. Red Red is a hue that has many global meanings. It is particularly related to persons' intense emotional states. These emotional states and their effects on psychology, which are basic components of human beings, cause them to choose items in daily life based on their mood. The most fundamental difference between red and other colors is that it expresses and inspires a wide range of emotions and meanings. It represents love, courage, hatred, energy, strength, fury, beauty, blood, and danger. The biological components in the human organism are the most fundamental reason for this vast variety of meanings and moods. These sentiments, which are most powerfully felt under extreme conditions, trigger the biological secretion of adrenaline and thus the formation and elevation of body temperature. The employment of red, a color with a wide range of applications, causes the customer scale to extend and sales to increase in marketing. Furthermore, red is one of the colors associated with many memorable occasions. For example, Christmas, Mother's Day, Valentine's Day, and so on. Brown Other meanings of brown, which is a color that scientifically absorbs heat; evoke feelings of trust, protection, and wealth. Although it is widely regarded as the least desired color, it is the color with the most positive connotations in the category of warm colors. It also represents friendship, determination, and a happy life. You can contact LuxBoxPack to create the most accurate designs in the packaging you will employ and to rationally appeal to your target audience. ...

The Importance of Sustainbility in Box Design

Sustainability, one of the most important problems of today's world, also shows its effect in box and packaging designs. Each brand is gradually making its products sustainable. With the increase in e-commerce during the pandemic period, attention is paid to the recyclability of box and packaging designs, whose importance has increased. Regardless of the sector, every brand is trying to achieve maximum energy savings. At the same time, brands are aware of leaving a green environment for future generations and want to produce recyclable products. While sustainable products save brands energy, time, and money, they also contribute to the brand image. SUSTAINABILITY IN BOX DESIGNS Society learns more and more about the resources we lose every day. In this way, they can more easily experience the importance of sustainability and recycling. So how can you make your box designs sustainable? There are many ways. First of all, you have to start by understanding exactly what the consumer wants. You understand what the product is, research how the product should be protected in the best way, and offer the consumer appropriate designs. After completing these important steps, you should have a simple design and avoid the use of unnecessary materials. Another factor that you should pay attention to when making a simple design is that you should avoid light designs that cannot support the weight of the product to keep it simple. Such designs can harm your products and brand. PRODUCE MULTI-PURPOSE PACKAGING AND BOXES One of the most important aspects of recycling is to use a product more than once. In this way, you can get maximum efficiency from a product. Being multi-purpose in your box designs allows you to have a creative design that primarily affects the consumer while ensuring recycling. For example, after taking the product out of a box, its use in any part of the box in a house is an important function that will be welcomed by every member of that house. Create trendy designs that will make your consumers happy with LuxBoxPack! GET SUSTAINABLE PACKAGING AND BOX DESIGNS WITH LUXBOXPACK! Sustainable packaging and box designs not only help the environment but also leave a positive impression on consumers. If you want to create sustainable packaging for your brand, contact the expert team of LuxBoxPack. ...

Minimalism and Packaging

Minimalist designs, which show up in many areas in Turkey and Europe, are on their way to becoming a trend in packaging designs. In many designs such as decoration, logos, billboards, and even tattoos, people and brands are now focusing on minimalist work. Packaging designs also focus on minimalist works in line with this trend. In our country, we can see that many flashy and exaggerated things are replaced by simplicity. Even if it is thought that this trend is progressing slowly in our country, we will see that many brands will keep up with this trend soon. Today, consumers have formed a buying habit in which packaging design is more important than the product itself. Since the consumer encounters the packaging before the product, he establishes the first bond with the packaging. If the packaging is affected too much, the value of the product increases as well. For this reason, packaging should also take into account the changing habits of society. The minimalist design trend, which has included our country for a long time, has started to show itself in all design works. Packaging seems to be the sector that this trend will affect the most soon. COLOR SELECTION IN MINIMALIST DESIGNS The color where we can feel minimalism most deeply is black. Even the plain black color alone is a good design, as well as making the other side feel the most healthy and minimalist. In addition, gray tones can be as effective as black. Although anthracite color is prominent in space designs, it has started to be used in many designs. We also see minimalist works in vibrant colors, but we see more matte versions of those colors. COLOR SELECTION IN MINIMALIST PACKAGING DESIGNS First of all, is your concept suitable for minimalism? If not, how can you make it suitable? After answering these questions, it's time for design and color selection. You can choose a color suitable for the trend and get a design that fits your concept. Remember, you can set the trend, too. In the design world that is easily influenced by each other, your unique design can be a pioneering work that sets the trend. At a time when social media is so important, your packaging should embellish the consumer's stories, and that's why the color selection is just as important. Depending on the characteristics of your product and your consumer portfolio, the color you choose should accurately match your design. If you cannot find the right correlation between them, it may have a negative effect on the consumer. THINGS TO CONSIDER IN MINIMALIST PACKAGING DESIGN Underlying minimalism is the idea of simplicity. If you are going to make a minimalist design, you should not go out of simplicity. In our changing and developing society, showing off leaves its place to simplicity. Reflecting the simplicity formally is much easier than you think. With quality material, the right choice of color, the right placement of product information and brand information, you will have a very nice minimalist work. REACH MINIMALIST DESIGNS EASILY WITH LUXBOXPACK! If you want to highlight your products with a minimalist approach, the LuxBoxPack expert team is ready to assist you. Contact our expert team to meet plain and many more designs! ...

Silk Paper as a Creative Medium in Packaging

The packaging industry utilizes various materials to ensure the safe and efficient storage and transportation of products. One of the most popular materials among these is silk paper. Using silk paper holds significant value in many sectors and constitutes a creative packaging solution for brands and businesses. Let's first examine which sectors mostly prefer silk paper, highlighting its lightweight, flexible, and durable structure. Food Sector: In the food sector, silk paper is preferred for the safe and fresh delivery of products to customers. It is particularly effective in packaging bakery products, sandwiches, and fast food items. Leveraging the flexibility and grease-resistant feature of silk paper, the food sector successfully preserves and presents its products to customers. Textile Sector: In the textile sector, silk paper is used for the protection and transportation of clothes. It is widely used in packaging ironed and folded garments. The silk paper prevents clothes from wrinkling, aiding in the presentation of eye-catching products to customers. Household Products Sector: In the household products sector, silk paper is preferred for the protection of glassware, ceramic products, and other fragile household items. Silk paper is an ideal material for wrapping and protecting fragile items. The silk paper serves as a reliable packaging material and is considered a creative packaging solution for brands and businesses. Here are some examples of how silk paper can be utilized as a creative medium by brands and businesses: Personalized Packaging: Brands can use silk paper to design personalized packaging. Silk paper printed with customers' names or tailored messages can provide a memorable experience during unpacking. Environmentally Friendly Packaging: Since silk paper is recyclable and environmentally friendly, brands can utilize this material to create environmentally conscious packaging. That reflects the brand's sustainability vision and also attracts environmentally-conscious consumers. Creative Folding Techniques: Through silk paper, preparing charming and creative packaging with various folding techniques is easy. Especially in packaging for gifts and special occasions, the flexibility and foldability of silk paper can yield attractive results. In summary, silk paper holds a significant place in the packaging industry and offers several opportunities for brands to consider it as a creative medium. With its flexibility, durability, eco-friendly features, and allowance for creativity, silk paper can be stated as one of the unique and impressive packaging solutions for today's businesses. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. For detailed information about our product range, contact us at +90 212 438 82 15. ...

Packaging in E-Commerce: The Importance of Innovative Designs

Along with the concept of the new normal that comes with the pandemic, many of our habits have changed. During this period, when we should stay at home as much as possible, our shopping habits also changed. This change has also radically affected the business sector. As brands began to turn to the e-commerce sector, the market showed rapid development. Increased competition and the proliferation of brands now mean more options for customers. That leads to the risk that the share of brands in the sector will shrink. Along with the inability of customers to buy products from the store, the brand's view and first impression process also differed. Now the elements that will make the first impression between the consumer and the brand are packaging and internet sites. In this case, for your brand to stand out from other brands in the sector, as LuxBoxPack, we recommend that you develop innovative box designs. To mention the importance of this issue in detail, we will explain the importance of innovative box designs for your brand operating in the e-commerce sector in this article. Keeping Up With The Changing World If you have a brand in the e-commerce industry, the first thing you need to do is following the trends. Remember that when you deliver the product to the customer, the first thing he/she will see is the box of the product, not the product. In other words, if you want to sell your product, you should present it with beautiful packaging. What do we mean by beautiful packaging? As can be seen from the name, the consumer consumes. Consumers love and follow new trends, fashion, in short, innovation. That can be considered herd psychology in the theory of consumer behavior. The popular always wins. Follow the trends related to your brand in the industry, see what your competitors are doing and take what you perceive into action. With your innovative box designs, you can influence your customers and increase loyalty to your brand. Customized Packing We talked about how the popular is always winning. But there are some points to be careful about at this stage. Along with the growth in the E-commerce sector, many brands are adapting to the steps we are talking about. It is important to turn to customized designs to stand out among these brands. In addition to keeping up with trends, to make the customer feel privileged, emphasizing that your designs belong to your brand will benefit to increase brand prestige. Making the customer feel that you care not only about the quality of the product but also about every stage from production to transportation greatly increases the memorability of your brand. You can stand out among other brands by making small innovative touches in-the-box designs you have prepared. Innovation in Special Occasions and Periodical Designs We know that most brands care about special days like Mother's Day, Father's Day, Valentine's Day. It is also possible to come across many periodic designs, such as designs made during seasonal periods and Christmas periods. If you have a brand in the e-commerce sector, it is very important to make special designs for special days. But the advice we will give for this step will be a little more detailed. Bringing your brand forward along with the variety of brands in the market cannot be achieved only by paying attention to special days. But it will be quite easy to highlight your brand in the sector with innovative thoughts such as, a brand touch that can be used in seasonal designs, renewing a slogan identified with your brand according to this special day in the designs you have prepared specially for Mother's Day, combining colors that represent your brand together with red, which is the first color that comes to everyone's mind for Valentine's day or periodic changes in box designs that you have prepared for Christmas, suitable for the Christmas pattern. Choose LuxBoxPack to Combine Innovation with Quality! Bring your innovative designs to life with LuxBoxPack's box options for every brand and every product! With its vast experience and exclusive printing techniques, LuxBoxPack is ready to add value to your brand! Contact us for detailed information! ...

Tissue Paper

Our tissue paper is a great way to personalise and add value to your packaging and branding. This thin, decorative and personalised tissue paper has luxury appeal while providing a little extra protection inside your carrier bag or box. It is also eco-friendly, making it a great option for the environmentally-minded. We can create a custom design for the tissue paper, and greatly enhance the box-opening experience of the customer. ...

The Impact of Packaging and Boxes on Sales: From Visual Design to Customer Loyalty

To increase the sales of a product, it's not enough to have quality content and competitive pricing alone. The design of your product's packaging can also have a powerful influence on consumers and significantly boost your sales. Here are some approaches to examining the impact of packaging and boxes on sales: Visual First Impression: Packaging and boxes create the initial impression of your product. An attractive package can pique the interest of potential customers. Visual elements such as colors, graphics, and typography should align with your target audience and reflect your brand identity. Expressing Brand Identity: Packaging and boxes carry your brand's identity. Customers want to easily recognize which brand a product belongs to. Well-designed packaging can reinforce your brand's identity and build customer loyalty. Product Protection: One of the fundamental roles of packaging is to protect the product. Damage or spoilage of products can lead to customer dissatisfaction or return processes. Durable and appropriate packaging can prevent product damage. Storytelling: Packaging serves as a significant way to tell the story of your product. Especially for handmade or unique items, packaging can convey information about how the product is made or the values it represents. This can help customers form an emotional connection with your product. Environmental Factors: Recently, eco-friendly packaging has gained increasing importance. By using sustainable materials and producing less waste, you can contribute to the environment and attract environmentally conscious customers. Customer Loyalty: Well-designed boxes and packaging can foster customer loyalty. Customers who are satisfied with your product and packaging are more likely to make repeat purchases in the future and recommend your brand to their friends. In conclusion, factors such as visual design, brand identity, and customer loyalty are essential elements that influence a business's success. Developing the right packaging strategy is a critical step to engaging customers and staying ahead of the competition. Remember that the first impression is always crucial, and often it is shaped by packaging and boxes. For more detailed information on this topic, you can contact LuxBoxPack. ...

Promote Your Products Effectively with Promotional Boxes