5 Packaging Stages You Must Consider In The Design Process

25.04.2024

As with everything else, there is a set of complementary processes that follow each other in packaging. Every step is important from the beginning of packaging design to the moment it is opened by the consumer.

There are five distinct stages that packaging goes through, and each of them has its challenges.

Production

Completion

Transportation

Shelf life

User Experience

What is the significance of each of these steps, and what should a brand consider in each of these steps? Let's examine it one by one.

1. PRODUCTION PROCESS

The first step in the packaging process is the production of the packaging. The manufacturing process must be considered when thinking about the design of the packaging. Some of the factors that will affect the production process are:

Packaging material or substrate
The cost of these materials
Where the packaging will be produced
The time required to produce the packaging
Whether to use automation or manual labor

All these factors need to be taken into account when thinking about the design of the packaging. Because this process affects not only the production process but also the overall cost and timeline of the product.

2. COMPLETION PROCESS

After the manufacturing process is completed, the packaging must be assembled. This can take many forms depending on the nature of the product. Some examples are:

Is the packaging a simple box the product will sit in?
Does the packaging require a separate supplement to surround the product?
Are assembly and filling automatic or manual?

These are just a few of the many points to consider during the completion process. Both product and packaging must be protected while speeding up the process.

3. TRANSPORT OF THE PRODUCT

When the packaging is complete, the product will be transported to where it is sold. The protection of the product is imperative in this important step. Whether it is delivered by land, sea, or air, some steps need to be taken to preserve the integrity of the product and this is a point that should be included in packaging design. Consider shipping the product and take measures to protect it. It should be noted that in addition to protecting the packaging and the final product, packaging efficiency is also important when it comes to logistics. Well, thought out packaging can reduce costs during shipping.

4. SHELF LIFE

Shelf life is another area to consider in package design. While we are most familiar with a shelf life for perishable products, shelf life also represents how well the product will look on the shelf. From tamper protection to fragility, these should be considered in advance.

5. USER EXPERIENCE

The last step in the packaging process is the user's experience. Industry-leading brands know this and highly value this part of the packaging process. In addition to protecting the product, the packaging should create an experience for the consumer. It should tell a story and build customer loyalty.

GET PROFESSIONAL SUPPORT FOR PACKAGING STAGES

For a brand's packaging to be successful in the market, each of the different stages of packaging development must be well thought out. With this aim in mind, it is very important for each brand to get help from trained professionals. At LuxBoxPack, we have extensive experience in packaging helping numerous brands achieve their goals. Contact us now to find out how we can guide you and your brand in each of these stages.

The Effect of Kraft Boxes on Brand Image

Brand image is an element that determines how consumers see you. It is one of the factors controlling the further growth or decline of the brand. There are many moves your brand can take to use this factor positively. Your product or product box designs, the materials used in these designs, the effect of these materials on nature, and other functions are some of the issues that will affect your brand image. You can choose LuxBoxPack for box and packaging designs that will contribute positively to your brand image. What is Kraft Paper? Kraft paper is a type of paper made from cellulose obtained from tree bark. With its durability and elegance, it finds itself in many sectors. Kraft paper differs from other box materials in many ways. When cost and return rates are compared, it stands out compared to many box construction materials. In addition to its elegance, its openness to design makes it a very important option for many customers. It also increases its attractiveness with its natural appearance and the absorbent structure. In addition to all these features, one of the most striking aspects of kraft paper is that it is a recyclable material. You can get information about kraft box designs in different models for your brand by contacting our experts. Kraft Box and Your Brand Image Kraft boxes are the name given to the boxes made of kraft paper that we are talking about. Kraft boxes will make many contributions to your brand image. Since it is recyclable, you will both harm nature less and contribute positively to your brand image. In addition, thanks to its design-appropriate surface, you will be able to customize your boxes as your customers want and improve your brand image. These boxes, which are suitable for multiple uses thanks to their durability and multifunctional structure, will carry your brand to a different point in the eyes of your customers. In addition, considering its performance and efficiency compared to its cost, it will be the first choice of customers. To guarantee customer satisfaction, you can integrate kraft boxes into your products by examining our site. Conclusion Kraft boxes will help you develop your brand by attracting the attention of your customers and making a positive contribution to your brand image. You can also make a positive contribution to your brand by choosing LuxBoxPack kraft boxes developed by our experts and customizing them at the request of your customers. ...

How Should Special Occasion Boxes Look?

Giving gifts to our loved ones on special occasions is the best way to make them happy. However, packaging the gift is just as important as giving it. A good gift box enhances the value of the gift and makes the recipient feel special. So, how should boxes used for special occasions be used? Here are some professional suggestions: High-Quality Materials A good gift box should be made of high-quality materials. A durable and stylish box reflects the value of the gift and ensures that it will be remembered for a long time. You can create a strong structure by using sturdy cardboard or high-quality corrugated board. Aesthetic Design An aesthetically pleasing design enhances the value of the gift box. The colors, patterns, and prints used on the exterior of the box can make it more visually appealing. Additionally, designing the interior in an organized and aesthetically pleasing manner is important. Personalization Personalizing the boxes used for special occasions makes the gift feel more unique and meaningful. You can write the recipient's name on the box or, for a more creative touch, draw their portrait. Adding a small card inside the box can further personalize the gift. Functionality A good gift box should not only serve the purpose of packaging the gift but also be functional for other purposes. For example, the box could be designed in such a way that it can be reused as a storage box. This way, the gift packaging is repurposed instead of being discarded. Environmentally Friendly Lastly, in today's world, eco-friendly materials and production methods are preferred. The boxes used for special occasions should also be environmentally friendly. Using recyclable materials or opting for recyclable packaging helps prevent harm to the environment and supports sustainable living. In conclusion, boxes used for special occasions serve as carriers of the special moments we share with our loved ones. A carefully crafted, personalized, and meaningful gift box not only brings joy to our loved ones but also strengthens our relationships. Boxes used for special occasions will always be remembered and cherished as an expression of love and a thoughtful gesture. If you're looking to design a custom box for your loved ones or customers, you can explore the wide range of box designs offered by LuxBoxPack. ...

Why Consistency is Important in Your Branding

When creating your brand and marketing strategy, you need to consider a variety of factors; from your theme to your chosen logo, every element can have a specific effect on your customer, so it's crucial that you take the time to carefully build your brand. Consistency is an incredibly important factor. Here, we 're going to tell you exactly why and where this should be taken into account. Consistency Builds Trust Why, then, is consistency so significant? Well, if your visual branding continues to be consistent through your logo, typography and images, creating awareness and recognition for your company is easy. Your target audience should have a visual reference to identify your brand if they see it; anytime someone sees your brand's logo they should know precisely what the name of your firm is and, hopefully, what your company is doing. That, in turn, will boost trust with your target audience. You can create a sense of professionalism throughout your website, printed bags, shops and packaging by remaining consistent. Trust is all for creating a loyal customer base. Once people know your brand, you'll find it easier to build authority. How To Implement Consistency Printed Bags and Packaging The printed bags you are using in your store are a great way to advertise your brand. For this reason, it is of utmost importance that brand consistency is retained throughout. Similarly, the packaging always needs to be cohesive and conform to the business-wide theme of the web, product architecture and all other packaging. This is the best way to appear specialized because if there is a consistent, recognizable theme, consumers may be more likely to trust your brand. You need to use the same color throughout your branding to maintain this constant theme, such as your website, your logo, your email signatures, the printing on your bags and packaging. By utilizing the same color, you are illustrating to your clients and rivals that you have an identity while still displaying the personality of your brand. How do you preserve the same consistency in color across all platforms and materials? This can be challenging but there are some guidelines that you should implement in order to make things simpler, including: Select colors that work well across all media; website, packaging, etc. Create a document for your brand identity to show your web designers Be aware of your color mixes; RGB, CMYK and Pantone Social Media Regardless to the social network you use, you must insure that you have a consistent theme throughout, and that you consistently post to prove that you are involved and eager to connect with your user base, which in effect would create a relationship with your customers. Maintaining a good profile on social media by regular and non-sporadic posting is a perfect way to keep up against the rivals. On Instagram, the most organized accounts will have similar color themes and posts containing a theme or message. Not only does this help to promote branding, but it also offers an opportunity to spread the aesthetic, reputation and message you truly believe in. What's more, continuity in your social media campaign reflects the attributes of your brands and reveals no contrasting personalities. For example, if your brand is light-hearted then it is vital to retain that attitude along all your social media posts, to not to mislead the clients and consumers as to who you are as a company. Website So, how essential is consistency in website design? It's incredibly important to maintain the same layout, theme and personality on your website, as it shows the overall outlook on your brand and site, but how do you make your website design consistent? You are less likely to forget an important element if you create a checklist of everything you want to include on your site. On your checklist you should include: The same colors all around your website Consistency in spacing of the elements Text inputs, submit buttons etc. Links must be identical in text and color Your tone of voice should be clear Website headings must be the same all the way through Of course, when you create your checklist, you can add other items that you want to have on your site that suit your brand. Your site ultimately creates a key identity point, so you want to create a good first impression for new users as well as those who are returning. Hopefully, this has given you an insight into why consistency is important when it comes to branding! ...

Types Of Carton Bags That Can Be Used In The E-Commerce Sector

With the increasing demand for products in the e-commerce sector, there is a great increase in demand for packaging to be used for the delivery of products. Brands are looking for the most suitable packaging types for their products and want to obtain these packages with reasonable costs and the delivery of the product. In this case, cardboard bags come to the aid of brands first. Cardboard bags; It is one of the best packaging solutions especially for brands producing food, textile and cosmetic products. Cardboard bags for LuxBoxPack are an excellent type of packaging that is produced inexpensively and provides convenience during waste. At the same time, cardboard bags, known for being environmentally friendly, make a great contribution to nature as they are produced from 100% recyclable materials. Now, let's take a look at the types of cardboard bags that your brand can use in the e-commerce sector with LuxBoxPack. Kraft Bag Kraft bags produced with natural paper and a high-quality printing process will enable you to take a big step towards the environmental friendliness of your brand. These bags, which are 100% recyclable, can be reused without becoming waste. Kraft bags, of which LuxBoxPack is an expert, can be produced with different printing, process and handle options offered for other cardboard bags and boxes. It will be your best assistant especially for your food and cosmetic products. Food Bag Food bags are among the most used bag types, especially in the pandemic period. It is an extremely environmentally friendly packaging type with 100% recyclable materials. Its ability to retain heat and its easy portability will be the most effective assistant of your brand in the food industry. With LuxBoxPack, food bags can be produced by your brand and products and in desired designs. Eco-Friendly Cardboard Bag Unlike other cardboard bags, environmentally friendly cardboard bags are produced without the use of coatings. At the same time, it is an elegant and durable type of cardboard bag made from recyclable materials. LuxBoxPack offers different printing, process and handles options for kraft bags, as well as for environmentally friendly cardboard bags. It is a durable packaging solution that can be used especially for textile, optical and cosmetic industry products. Differentiate Your Brand with LuxBoxPack's Cardboard Bags LuxBoxPack is ready to help your brand in the best way by producing cardboard bags suitable for your products in all areas of the e-commerce industry. For many printing, packaging, packaging and box design suggestions on cardboard bags, contact our LuxBoxPack expert team immediately and we will help you to develop your brand and increase your customer satisfaction! ...

Increasing Your Social Media Following with Packaging

Today, the growth of social media and the expansion of its area have made it one of the most essential marketing channels for companies. It provides an opportunity for businesses that wish to sell their products to reach a large number of potential customers. When combined with the right strategies, social media can help you reach large audiences and increase sales. With this feature, it has become an appealing market area, leading many sectors, including packaging, to move away from traditional sales strategies and integrate them into new models. Social media, a free and trustworthy marketing tool, presents opportunities in the packaging business that draw attention to the brand. So, we'll go through three aspects of how your social media following will grow quickly as a result of your packing. Add Social Media Account Icons A variety of social media platforms means a diverse range of potential customers. One thing to keep in mind is that not every consumer has an account on every platform. As a result, in order to keep your network broad, you must have active accounts for your brand on the most popular and widely utilized platforms. Customers will be curious and want to check your accounts if you write your username with icons on your package. Your accounts, where you upload samples of your products and services, will both generate an impression of your company and demonstrate that you have adapted to the digital world. Use Hashtags Hashtags are a simple yet effective way to get people involved. The use of this strategy in packaging can raise product profile and interest, leading to increased sales. Come up with a catchy hashtag that people will associate with your company. Put it on the box and don't forget to put it in the captions of your posts on social media. Many customers will be able to communicate with one another thanks to the hashtag, which will be prominently displayed on the product's packaging and in your accounts. Customers that use and share your hashtags may be eligible for discounts and other incentives. Customers eager to take advantage of the sale and promotion will boost your account's popularity, making it easier for you to attract a sizable audience by way of hashtags. Add QR Code On Your Packaging The use of QR codes for a variety of applications can also ensure positive feedback. If people wish to follow your brand, you can send them to your website or directly link to your social media profiles. You can record videos of how your things are packaged and then access the video by scanning the code. You may also inspire trust and gain consumer loyalty with this video. LuxBoxPack's effective packaging touches help you stand out on social media and attract a large audience. You can contact us via our website. ...

How Should A Memorable E-Commerce Packaging Be?

In the increasingly globalized e-commerce world, traffic is increasing day by day. The ways brands take to be visible are changing gradually, and the importance of catchy e-commerce packaging designs is growing considerably to ensure brand loyalty and create a bond of trust between your customers and your brand. In this article, we have compiled the factors you should consider while designing your e-commerce packages with LuxBoxPack. Advantages of Knowing Your Customers Well It is an advantage for your brand that your packaging designs address your customers directly and are compatible. You can positively affect your potential customers who encounter suitable packaging in the first unboxing experience. Unlike ordinary packaging, you can make your customers feel special thanks to the LuxBoxPack e-commerce packages that you have designed according to your target audience. For example, in the packaging designs of your products for children, you can preserve vitality by using more colorful and vibrant colors depending on the product content. Also, in the packaging designs of your adult products, you can turn to designs that do not look childish and make the product a little more prominent. Dominate the Competitive Environment It is a disadvantage for your brand to stay behind the competitors in terms of design and attention. The fact that the designs are very similar to each other can make it difficult to create brand awareness and reduce the demand for the product. Therefore, dominating the competitive environment, following the trends, and going out of the ordinary will provide you with positive results for your brand. By differentiating your LuxBoxPack packaging designs from those of competitors, you can increase your visibility in the industry and highlight your smart designs. Choosing the Best Packaging for Your Product You can choose different materials for your product. Choosing suitable material for your product will help you reflect on the product concept better. With LuxBoxPack, you can use the more stylish bag or special box designs in personal care products, as well as impress your customers with a packaging design with kraft materials in clothing products. You can turn your plastic packaging into recyclable materials due to applications that will reduce plastic consumption, which has been a trend for the last few years and turn your brand appearance into an environmentally friendly one. As a brand, you can create catchy product packaging with designs that show your environmental awareness. Create Catchy Package Designs with LuxBoxPack For catchy designs that are one of the ways to be visible in the industry, contact the LuxBoxPack expert team. Show your difference in the sector with LuxBoxPack with high quality packaging materials as well as high quality printing features. ...

Creative and Memorable Custom Box Designs

In today's world, it takes more than just a great product to impress customers. In this blog post, we will talk about specially designed boxes that stand out with features that meet your needs. Custom box designs have the power to transform an ordinary box into a magical brand experience, combining creativity and attention to detail. These unique packaging solutions are designed to leave customers with an unforgettable brand experience. Captures All Attention Eye-catching visuals, colors, and uniquely shaped custom box designs can make products stand out from the crowd. Moving away from traditional packaging molds allows potential buyers to be drawn in and explore the contents of the product while strengthening brand recognition. These distinctive packaging solutions are impressively designed, offering customers a visual delight and emphasizing the uniqueness of the brand. This way, they grab all the attention and help the brand stand out in a crowded market. Reflects Brand Identity Custom box designs provide businesses with an opportunity to reflect their brand identity. Through the strategic use of logos, typography, and brand colors, companies can strengthen their visual identity and create a consistent brand experience. These personalized packaging solutions enhance brand awareness, making it easier for customers to recognize the product. Elevating the Packaging Experience The act of unboxing has become an integral part of consumer culture, providing businesses with an opportunity to leave a lasting impression. Custom box designs can be created to include interactive elements such as drawers, compartments, or personalized messages. This thoughtful approach fosters emotional connections with consumers, resulting in a positive customer experience and significantly enhancing brand visibility. Ecological Packaging Solutions In this era of increasing environmental awareness, custom box designs can contribute to sustainable practices. Using eco-friendly materials and promoting recycling demonstrate a brand's commitment to the planet. Businesses that combine unique designs with environmentally friendly packaging align with consumer values, earning their trust and loyalty. Custom box designs transform packaging into works of art, offering businesses captivating and memorable packaging solutions. With each unboxing, these designs reinforce brand recognition and contribute to the development of long-term customer relationships. For more detailed information on custom-designed boxes, feel free to contact LuxBoxPack. ...

Multi-Color Package Designs

It is very important to make the right choices when designing your packages. From the demands of your customers to the trends, the needs of your customers, and their compatibility with the product, you should do research in many areas and decide on your designs based on the data you have obtained. One of the most important package design elements is the choice of color. You can choose the color differently depending on the product in the package, the message you want to give to your customers, or your preference to reflect your brand identity. In line with this information, we will discuss and give information about multi-colored package designs on our blog. Multicolored Designs You can use different kinds of color combinations depending on your preference in your designs. In addition to making a stylish and understandable design through simple designs, it is possible to make dazzling and fun designs with the use of many colors. Colors also represent specific periods and themes. For example, brightly colored product packaging is a good choice for summer or spring-themed boxes. A gift box using the colors of the Christmas tree would be perfect for the Christmas theme. However, in multi-colored designs, color matching problems can often be observed. Due to the many colors used, there is a high probability that they will not harmonize with each other. Therefore, it is important to have information about the harmony of colors and to follow the annual color trends. Thanks to LuxBoxPack, you can have information about current trends and use compatible colors. Effects and Representations of Colors Successful designs don't just focus on looks and cuteness. It also considers the meanings and representations of the design. It is also possible to think about this in terms of color. Many colors have different meanings. Some colors can help provide better sales statistics regardless of their meaning. Apart from using the color corresponding to your day of the week, other strategies can be used on certain special days. For example, on Valentine's Day, when gift boxes are used the most, using colors that are associated with love (red and pink) makes the package more harmonious. The last important point is to match your product with your package in color. Customers won't be as loyal to your product if the colors on the package don't match the product or make it clear what it is. Conclusion Contact LuxBoxPack for packaging designs that express your product well and have a harmonious look! ...

Packaging and Design For a Good Brand Strategy

Creating a good brand strategy is very important for a brand. Today, competition in the trade sector is increasing every day with the development of technology and accessible opportunities. As it becomes easier for customers to reach products and services, brands need to pay more attention to strategy than before to take their place in the race to stand out. So what should be done to create a good brand strategy? The brand strategy covers the consumer's experience with both the product and the business. At this point, your communication with the customer is very important. The vision, stance, and character of your brand should be clearly understood by the customer. To ensure this, we can talk about many stages, such as quality products and messages to the consumer. But there is another important step that brands should not overlook. Product presentation is also an important part of brand strategy. You reflect every detail of the strategy you plan with the packaging you present to the consumer. The message you want to give, the position, quality, vision of your brand is taken as the first impression by the customer in your product presentation. The consumer shops to feel good subconsciously next to their needs. At this point, making the customer feel good goes through showing that he is privileged and considered. Achieving this will create a bond of loyalty between your brand and your customers. We, as LuxBoxPack, will talk about the benefits of packaging and design to your brand strategy in this article. Marketing Power Of Packaging The packaging reflects the brand. From this point on, you should choose packages that are appropriate for your brand strategy and use designs that are appropriate for your brand stance. This stage is quite important. Remember. You don't want to confuse the customer. You should prepare designs that match your brand and make sure that the designs you prepare are in perfect association and harmony with your brand. Making your customers feel privileged and special is directly proportional to increasing your brand value. In the eyes of the consumer, the way the product is presented significantly improves the quality of the product. In this way, your affected customers will not only continue to prefer your brand but will also want to tell their surroundings about the specially prepared product. This, in turn, will create an important marketing strategy for your brand. Increasing your brand awareness through emotional attachment and advice is a much more effective method than traditional ways. Protection of The Product with Effective Packaging Features Another step that will improve your brand strategy is to use effective product packaging. Besides the quality of the product, it is very important to pay attention to the quality of the product packaging. It is vital for your brand prestige that the packaging that will represent your brand can protect the product well and store it without damage. Damaged products, crushed packages break consumer confidence in the brand. That means losing the customer. Packaging that you will arrange according to the product categories will be very helpful to you. To facilitate your business in this regard, you can choose boxes according to the specifications of your product by examining the options of LuxBoxPack such as corrugated box, cardboard box, handmade box and increase your brand value in the eyes of your customers. Importance of Packaging Design for Brand Design is available at every stage developed for sales when looking at the whole for a brand. We can give many examples such as website design, the general design language of the brand in social media accounts, and product design. In addition, box designs for packaging are also highly effective in brand strategy. By preparing your box designs in motifs and patterns appropriate to your brand, you must ensure integrity and address the customer in a way that feels good. At the same time, a prestigious brand should follow the sector in which it is located and use seasonal designs when necessary. Using seasonal designs makes customers feel that you care about product packaging and strengthens the bond between you. To implement designs that fit your brand strategy, you can create a strategy in your head by examining LuxBoxPack's print-available boxes. Develop Your Brand Strategy with LuxBoxPack's Boxes Available for Every Product and Every Print! Contact LuxBoxPack's expert team to make your brand stand out among other brands and solidify your brand strategy! LuxBoxPack is ready to help you with products to suit every need! ...

How to Avoid Excessive Packaging

Environmental consciousness is on the rise and businesses are increasing their sustainability efforts every day. Excessive packaging not only contributes to environmental decay but also has an impact on your budget and brand image. In this blog post, we will discuss various methods to reduce your packaging waste. Analyze your Packaging Process Start by reviewing your packaging process to identify where and how excessive materials are used. By a thorough review, you can eliminate the excessive packaging waste in your operational steps contribute to the well-being of the environment, and lower your costs simultaneously. Implement Minimalist Designs Less is more, and this applies to packaging too. Minimalist designs are often preferred for their simplicity as they appeal visually to customers. In addition to their visual appeal, minimalist designs are a perfect way to reduce your excessive packaging waste, so your packages can look elegant while also protecting the environment. Consider Reusable Packaging Another great way to cut excessive packaging is to implement reusable packaging. Instead of depending on single-use packaging, you can implement reusable packaging and recycling programs for your company. This way, customers can contribute to your sustainability process. This method grants the brand the opportunity to highlight their environmental awareness as a brand. In conclusion, excessive packaging is often a neglected problem that leads to increased cost, negative brand image and most importantly it poses a hazard to the environment. Brands can reduce excessive packaging by analyzing their packaging progress, switching to minimalist packaging designs, and implementing reusable packaging solutions and recycling programs. This way, brands can enjoy lower costs and a better brand image all while protecting the environment. To fully embrace sustainable packaging solutions, you can get a quote from LuxBoxPack. With an expert and environmentally aware approach, LuxBoxPack offers professional solutions for packaging needs of any kind. ...

5 Packaging Stages You Must Consider In The Design Process