How Packaging Influences Consumer Behavior?

21.11.2024

Packaging plays an important, psychological role in the process of decision-making.

It's no surprise - packaging reaches all of your clients.

In this article, we will explain how to utilize consumer behavior in a marketing strategy.

Consumer behavior is the set of factors deciding on the purchase decision. It's basically what your clients do with your products, what they expect from it and how do they choose it. Among the measurements of the consumer behavior, you can see the number of recurring customers, the seasonality of purchase or response to changes in the product design.

How does consumer behavior relate to the packaging design?

Any design of the product packaging includes several features. These are:

Color
Brand name exposure
Labeling
Print finish variant
Added value

Each one plays a distinct role in the way your packaging will influence the customers.

Consumer behavior means understanding the client

Most of the successful brands conduct research concerning their customers' behavior. The way they interact with the product, what do they appreciate and what causes them to look for substitutes - it's all crucial to making the business thrive.

What is the key in terms of packaging research?

Packaging solving a problem. As a marketer, think of addressing a certain problem that your consumers might encounter. Some food products require a new approach to the packaging design - a new, eco-friendly material would do the trick?

Altering the aesthetic experience. Your packaging should stick out from the crowd. If most of your competitors rely on minimalism, try going a bit crazier in your design.

Transparency in communication. One of the most common packaging mistakes is the issue of communication. Your labeling and all other information (including the shape design itself) should clearly state what your product is.

Back-to-basics packaging. Design innovation is moving towards minimalism, but also going vintage. Your box will appeal to many customers by making use of kraft cardboard - instead of blazing color patterns.

Social impact & sustainability. The world is becoming environmentally-aware, which gives a unique opportunity to make your customers love your brand. Make sure your packaging is eco-friendly and do not hesitate to emphasize that in your marketing strategy.

Become local. Acting locally requires a local approach to the packaging too. Identify what your customers appreciate and adapt your product packaging accordingly.

Conclusion?

Consumer behavior is vastly influenced by the product packaging. Whenever we go to a shop, we instantly judge the book by its cover - there's no way around it. A product appeals to us immediately, when the packaging looks spectacular.

Create your own iconic packaging solution with LuxBoxPack. Visit our shop and in case you've got questions, drop us a line.

Make Your Chocolate Products Special with Packaging

Everyone’s dessert choice may be different, but when it comes to a sweet snack, everyone thinks of one common sweet thing: chocolate! No matter whether it is milk, dark or any other kind, we immediately run to chocolate to reward ourselves and feel special. That’s why the first thing we’ll see is the chocolate wrapper. Starting from the packaging to feel special or rewarding ourselves will take the sweet pleasure to a higher level. Therefore, in order to stand out in the competitive environment of the chocolate industry and strengthen the emotional bond of customers with the product, special care must be taken regarding packaging. Therefore, in our article, starting from making the packaging of chocolate products feel special; we will also take a look at the mistakes that should not be made and briefly touch upon its place in e-commerce, which is now popular sales management. Points to Be Considered While consumers feel special with the right packaging choice without ignoring the details; the company will also take its brand one step further. Proper packaging should be able to eliminate all factors that will cause taste changes, preventing negative effects from the environment. Among many options, such as foil packaging, plastic packaging or cardboard boxes, the one with the highest level of protection that ensures the freshness of the chocolate should be preferred. In this case, which may vary depending on the type of chocolate and the customer’s demand, the company’s choice will be very effective. Cardboard boxes to be used for both individual chocolates and gift chocolates; it comes in shapes, sizes and colors that make the chocolate experience unique. Considering such details, packaging selection turns the product into an art. One of the most important packaging details is to ensure that the product reaches the consumer without any damage. While this situation, which is seen as one of the targets of the packaging industry, is also important for the chocolate industry; it also requires great precision. Therefore, its packaging must consist of structural elements that contain materials that protect the chocolate from impacts. Beware of Mistakes in Chocolate Packaging The fact that chocolate is a sensitive product requires its aesthetic design to be done correctly and delivered to the consumer in the right way. Preserving its taste, texture, and structure are the primary goals. The first mistake is not paying attention to the temperature setting. For the integrity of the chocolate, care should be taken to ensure that its packaging is made of temperature-regulating materials. If this is not taken into consideration, it is clear that the chocolate cannot be preserved properly, especially if the climate of the area to which the chocolate will be delivered is a hot one. Failure to ensure humidity control will cause another error to occur. This situation, which may cause grains to form on the chocolate and lose its shine, is a negative consequence of incorrect packaging. Effective packaging is; it keeps moisture away from the chocolate and ensures that its taste is preserved in the most perfect way. Packaging takes on the responsibility of protecting the product against any external threats. Therefore, finally, the packaging of the chocolate must shield the chocolate. In this regard, if packaging made from weak materials is used, the chocolate will remain unprotected and will not meet the consumer’s expectations. Chocolate in E-Commerce Packaging E-commerce is the delivery of goods and services to buyers over the internet. It cannot be said that the chocolate industry has remained away from this situation, which is one of the most important benefits of the digitalization of the world we live in. Nowadays, many people prefer to choose their chocolates online. For this reason, the following three aspects stand out among the packaging features that should be considered for online sales: Visuality in Packaging, Packages Made from the Right Materials, and an Innovative Packaging Approach. Visuality: It is the most effective way for a brand to express itself in the best way. Therefore, increasing the pleasure that the consumer can get from chocolate also depends on this. Chocolate and its packaging should be in a framework that complements each other. Therefore, defining chocolate with its packaging and presenting it with a visual aesthetic brings both the consumer and the brand together at a common point of satisfaction. Use of Proper Materials: chocolate must be delivered properly. Its taste and appearance must be preserved as a whole. What will ensure this is are properly insulated packages. In this way, the chocolate will meet the expectations correctly when it reaches the consumer. Innovative Approach: While environmentally conscious packaging contributes to sustainability; at the same time, it ensures the best brand experience. Therefore, innovative solutions that will contribute positively to the environment are also part of packaging. On the other hand; personalized details that will make the moment of opening the package unique, expressions and decorations combined with innovation and creativity will turn the moment with chocolate into an unforgettable experience. We believe that taking all these explanations into consideration will turn your chocolate packaging journey into a unique experience. In this way, always continue to take part in the sweet world of success with the right packaging. Using LuxBoxPack products can help you to custom chocolate packaging with creative solutions. ...

Foldable Rigid Box

Rigid boxes are often used in luxury packaging because of the weight, strength, and firmness expressed by their construction. Rigid boxes are durable because of the paper wrap that is added to the exterior of the high quality grey board that give the boxes their shape. The interior of rigid boxes are always covered by a paper liner that carries a consistent look and feel during the unveiling process. Additionally, the embellishments are written on a paper that is then wrapped around the outer board. This paper will be used on the exterior and inside of the package to give marketers the ability to display main branding and graphics on the packaging. Unlike normal rigid boxes, foldables are shipped to you in dieline format. This feature makes it very convenient to ship these boxes, or store them in your warehouse and enables you to just fold your box easily whenever you’ll need them. ...

Printing Techniques Used In Box Designs

You can find many types of boxes that are suitable for your e-commerce products, but choosing only boxes is not enough to make your products visible in the e-commerce market. After choosing your e-commerce box type, you will come across steps such as creating the designs of these boxes and choosing the appropriate printing technique. For LuxBoxPack, all steps are important and must be planned in detail. In our other blog posts, we talked about the appropriate box types you can use for your products and how you can design them according to your brand personality. This time, we will explain which printing techniques you can use after choosing the box type suitable for your products and the box design that best reflects the spirit of your brand. Now let's take a look at which printing techniques you can apply to your e-commerce boxes with the most suitable design for your brand. Offset Print Offset is one of the most used printing types today with its features such as low cost and high-speed printing. In offset printing, images are created by an oil-based ink on the box. With LuxBoxPack, all desired color units in printing are created with blue, red, yellow, and black colors we know as RGB colors. In this way, the desired original designs can be transferred to the boxes. Offset printing is a printing technique that can be used easily in many types of boxes, mainly cardboard boxes. Foil Print The foil printing technique is the transfer of foil paper onto fabric and cardboard to obtain a bright and striking appearance. Silver, gold, etc. colors are among the most commonly used colors for foil printing. Thanks to these colors, LuxBoxPack increases the attractiveness of the product boxes by giving them a bright appearance. With this technique, which is widely used in hand production and cardboard boxes, it is possible to obtain different views with lamination and plastering processes. Embossing Print Embossing printing is the process of embossing the surface of the box with or without paint during printing. Various 3D patterns and effects are applied on cardboard boxes using heated cylindrical metal molds. In embossing printing, which is one of the permanent shaping methods of the box, the purpose is not to fold the box but to print some motifs on the box. The embossing technique is used extensively in hand-made boxes and in improving the appearance of luxury cardboard bags. Flexo Print Flexo printing, or flexography printing, is the most used printing technique in box designs after offset printing. One of the most important features of Flexo printing is the ability to print on nylon and transparent materials, except for the box surface. Unlike offset printing, it works by printing in a bobbin system. With LuxBoxPack, you can apply this technique to any product you want from luxury cardboard box types. Flexo printing technique is mostly found in food and dessert boxes. Reflect the Value of Your Brand with LuxBoxPack's Best Printing Techniques LuxBoxPack is ready to help your brand in the best way by producing unique design boxes for your products in all areas of the e-commerce industry with various printing techniques. Contact our LuxBoxPack expert team for many printing, packaging, packaging, and box design suggestions that we can use in your e-commerce products, and let us help you improve the visual world of your brand and increase your customer satisfaction! ...

Carton Box Types That Can Be Used In The E-Commerce Sector

The e-commerce sector, which is currently making continuous progress, has made a great breakthrough with the Covid-19 pandemic. Customers who do not prefer to go to the stores and shop due to the virus have now started to meet all their needs with online shopping. With the increase in the need to produce individual boxes, and designs for each product group of brands, brands have started to prefer cost-effective, durable, and customizable cardboard boxes, which LuxBoxPack is an expert in its production. You can increase your brand value by choosing cardboard boxes, the rising trend of the e-commerce sector. Now let's take a look at the types of durable and designable cardboard boxes that your brand can use in the e-commerce sector. Gift Box Gift boxes are undoubtedly one of the types of cardboard boxes that every brand should have. Gift boxes for LuxBoxPack are boxes that must be designed according to each product and are expected to meet customer requests in the best way. In addition to the offset printing of 1-6 colors, it can easily accept different applications such as lamination in design. In addition to the offset printing of 1-6 colors, it can easily accept different applications such as lamination in design. With LuxBoxPack, you can design elegant gift boxes that will make your customers smile. Chocolate Box The chocolate box or dessert box is one of the most preferred box types in the e-commerce sector. One of the reasons is that chocolate is a favorite dessert and has a giftable concept. Therefore, chocolates that impress their taste should also be catchy with their box designs. With the cardboard boxes, LuxBoxPack specializes in, you can have multi-colored and photo-quality chocolate boxes. You can offer your customers a different experience with chocolate boxes that can be designed according to the needs and conditions. Textile Box You can ensure the safety of textile products with silk, cotton, wool, or any other fabric with LuxBoxPack textile boxes. Textile boxes made of durable corrugated cardboard will protect your products against adverse situations that may occur during the delivery of the product. Also, with LuxBoxPack, you can apply multi-colored designs to textile boxes by the product and you can give brightness with cellophane laminate. You can have eye-catching textile boxes by reflecting the quality of your textile products with your boxes. Food Box With the pandemic, the need for cardboard food boxes is increasing in the sector. During food delivery, food boxes, which are the ultimate solution to ensure the safety of the product, should add trust to the brand with its durability and emotional value to the customer with its design. LuxBoxPack food boxes have a structure that prevents heat loss during the transportation of products with a variety that can adapt to all kinds of food. Also, thanks to the multi-color printing and design techniques of LuxBoxPack food boxes, you can have the most suitable food boxes for your brand. Reflect the Value of Your Brand with LuxBoxPack Cardboard Boxes LuxBoxPack is ready to help your brand in the best possible way by producing unique cardboard boxes for your products in all areas of the e-commerce industry. Contact our LuxBoxPack expert team immediately for many printing, packaging, packaging, and box design suggestions for your e-commerce product packages, and we will help you improve the visual world of your brand and increase your customer satisfaction! ...

Packaging For Happiness With Gift Boxes

Seeing the surprise and happiness that giving a present creates in our loved ones is a different pleasure than receiving a gift. Gifts have begun to gain meaning not just on special days but also on all other days, whether for any cause or not, as a gesture made to someone and to the individual. Individuals are first exposed to the packaging box rather than the product. In fact, most of the time, it is fascinated by the beauty of the handmade gift box and draws more likes than the item itself. As a result, the box has received the same attention as the goods to be presented as gifts. If you want to attain the delight of present-giving by carrying it to its packaging before the product is seen, you can provide an outstanding gift-opening experience with a few tiny touches. Use Vivid Colors The usage of vivid and warm colors has a direct impact on people's psychology and mood. Vibrant colors evoke sentiments of enjoyment, vitality, and enthusiasm in people; it is one of the colors favored by various industries, particularly in design. According to studies, this color group, which is more popular with a large part of the population, generates a more positive response when utilized in gift packages presented to customers. Personalize Gift Boxes Individuals who are more than thrilled to see the work for which they have spent time and effort will value you and your gift more if you include special touches on your gift boxes. These touches can be made entirely by considering you and the people to whom you will be giving gifts, or some basic additions can be preferred. Examples include wrapping a gorgeous ribbon around the gift box, adding a dried flower, or attaching a sticker. Add Card Individuals typically give gifts to those who are important and meaningful to them. As a result, you might include a note card with lovely comments about the person to whom you are giving a gift in the box. As a result, the gift you offer to the person on the card who reads your loving thoughts about himself will have a more special place in your heart. If you want to send gifts to your loved ones in a gift box with one-of-a-kind designs, call LuxBoxPack immediately and turn your wonderful moments into everlasting memories. ...

2023 Packaging Trends

The year 2023 brings exciting innovations and changes for the packaging industry. Once again, creativity and sustainability take center stage. Brands are seeking innovative solutions that reduce their environmental impact. Here are the prominent packaging trends for 2023! Recyclable and Sustainable Materials As a result of increasing environmental awareness, brands are shifting towards sustainable materials. Paper, cardboard, biodegradable plastics, and recyclable materials are becoming highly popular. Consumers seem likely to continue preferring packaging that reduces environmental impact in 2023 as well. Minimalist Design Minimalism will remain prominent in 2023. Packaging with simple and clean lines will offer transparency and simplicity to consumers. Reduced use of packaging materials will showcase the natural beauty of products and capture consumers' attention. Interactive and Experiential Packaging Consumers want to have an interactive experience when purchasing products. In 2023, packaging companies and brands will strive to fulfill this desire by offering more interactive solutions. For example, brands can provide product-related information using QR codes or augmented reality technology. These packages will incorporate textures, scents, and sounds that engage consumers' senses. Personalization The trend of personalization in packaging will continue in order to meet consumer demands. Packaging will be personalized with names, messages, or customer-specific designs. This will help brands establish a stronger connection with consumers and gain loyal customers. Natural and Organic Themes Natural and organic themes will be popular in packaging design in 2023. Plant patterns, natural colors, and organic forms will help brands emphasize a natural and healthy lifestyle. These themes will present consumers with an image of trust and health-oriented values. Packaging trends in 2023 will emphasize creativity and sustainability. To match customer expectations, recyclable materials, minimalist designs, interactive experiences, and transparency will be introduced into packaging. Furthermore, new functionality and natural themes will be important trends. Adapting packaging to these trends will assist firms in establishing a closer relationship with consumers while also supporting their sustainability goals. Contact LuxBoxPack if you want to design packaging for your brand that is in line with these trends. ...

Typography Recommendations for Package Designs

When it comes to packaging design, it's critical to strive to improve while keeping all factors in mind. Many phases must be completed in order to get the greatest package design. You may enhance your packaging by assessing not just its form and color, but also its other features. Paying attention to typographic features, for example, might help you emphasize the remaining parts of your product. In this blog article, we will discuss the significance of typographic elements in package design and how to use them. What is Typography? Typography deals with the font, size, and style of writing, as well as the layout of writing, including the spacing and length of text on a line and page. Typography tries to make the form of writing more readable, attractive, and pleasant and tries to convey certain emotions and messages in certain patterns. In this way, he gives life to the text and puts it in a new form. When designing your packaging and text, you should be aware of the best ways to use typography to improve their appearance and readability. For attractive and carefully prepared product package texts, you can contact LuxBoxPack. Why Is Typography Important? Typography is an important factor in impressing your customers and grabbing their attention. It is also a very important tool for communicating with your customers. By strengthening your communication with your customers, you can increase the loyalty of your customer base and at the same time gain a larger customer base. A well-designed printing press draws attention to your text and increases it. This facilitates the branding process of your brand and strengthens your hand in this process. He's sending a message you want to deliver more attractively and convincingly. Successful typography also makes your message memorable and memorable. That's why you should use typography elements in your product boxes successfully and carefully. You can consult LuxBoxPack experts to use successful typography elements in your boxes. Conclusion You should use many different techniques to improve your package, and you should always be looking to move it forward in any area. One of the most prominent package elements in this regard is typography, that is, the text of your package and its explanation. You can take advantage of LuxBoxPack's expertise to obtain high-end designed product packages. ...

E-Commerce Boxes That Can Be Used Specıal For Father's Day

Competition is increasing in the developing and growing e-commerce sector. With this increasing competition, brands try many ways to be different. Among these ways, the desired differentiation cannot be achieved only by advertising. For this reason, it is necessary to support the presentation of your brand with different marketing techniques. LuxBoxPack offers you to develop box designs among these marketing techniques. You deliver your products in boxes specially designed for your brand, and you create great added value in the eyes of the customer. Especially if your e-commerce brand is considering a sales focused on special occasions, you should present special box designs to your customers in the best way. For example, you can start this change on Father's Day, one of the most important days ahead. With the special Father's Day offered by LuxBoxPack, you can take the brand experience you offer your customers to higher levels. You can also keep them in mind and make them prefer you for their next shopping. Now let's look at the box types and features you can use for Father's Day with LuxBoxPack. Textile Box When it comes to Father's Day, the first thing that comes to mind is a stylish cotton shirt. Every child buys a gift shirt for his father at least once in his life. However, she/he also thinks of presenting this shirt in a nice box. So you need to save them the extra packaging difficulty. You can eliminate this problem with the textile boxes of LuxBoxPack. You can present your attractive stylish textile products to your customers with textile boxes, which are from the handmade box family. With the offset printing technique, you can reflect catchy and remarkable Father's Day designs on textile boxes. Perfume Box One of the most preferred gift products on Father's Day is perfumes. Customers may have found the most suitable perfume for their fathers in your brand. However, the gifted perfume must be presented in a well-designed and highly detailed perfume box. With LuxBoxPack's handmade perfume boxes, you can present your products as they deserve. In addition, you can protect perfume bottles most accurately with perfume boxes, which is one of the handmade box types. Tie Box Although ties are considered a simple men's accessory, they are almost the most special gift for Father's Day. Therefore, you should consider the production quality of your ties as well as the product boxes in which they are preserved. Top-class and high-quality tie boxes produced by LuxBoxPack will be the right choice for your brand. Because with LuxBoxPack, you can improve the appearance of tie boxes with design techniques such as foil gilding, embossing lacquer, grain, local lacquer, embossing as well as a multi-color offset printing technique. Differentiate Your Brand in E-commerce Sector with LuxBoxPack LuxBoxPack is ready to help you in the best way by producing Father's Day special e-commerce boxes for your brand. For many printing, packaging, packaging, and box design suggestions for product boxes, contact our LuxBoxPack expert team immediately and we will help you improve your brand and increase your customer satisfaction! ...

How Packaging Adds Value?

There are many ways in which packaging design helps to create additional value for your product. We believe that packaging is a key element of the product. The concept of added value is crucial when discussing the idea of a product. Think from your customer's point of view in order to define the added value. What would make him take the extra mile to get your product? Is that free shipping? Your business values? Or perhaps a certain feature of the product or service you provide? An appealing design gives a positive impression, but if it's done sloppily - it's always a waste opportunity. Packaging for delivery of parcels is an advantage, an aspect which can improve the customer experience quickly. The thing about the packaging is that only seconds after we see the product we form our first opinions. Thanks to a creative packaging solution you can truly stand out nowadays. As a result, some businesses around the world are recognized for their ideas behind the packaging. #1 Unusual Ideas We like solutions which are not standard. We see how simple things are being used in a distinctive manner. You don't have to dig for solutions because these suggestions come from very practical needs. Unusual ideas may originate from package opening, utilizing bold colors or specific printing techniques. There are several possibilities. #2 Double Use The best examples of how packaging adds value are those where people find packaging more than just a piece of paper. The decorative box for cakes may be used as a safe place for needles and threads, while in the future an interesting bottle will serve the role of a vase. A cardboard box can have many uses. In this way, the consumer is tempted not only by the product he needs but also by the added value. #3 Follow Seasonality A brand, which doesn't change over time, loses customer interest. But rebrandings can be a perfect way to freshen the brand and improve sales. One of the short-run rebranding ideas is to leverage the seasonality of the product. Packaging can really be an amazing addition to the product, particularly when the design becomes a piece of art. Just like Starbucks and its great artsy cups. Those cups attract customers' attention each year. It works both ways: Calls the attention of new customers who are fascinated by the fancy design Strengthens the relationship with the current base #4 Embossed Elegance One of the techniques used for printing is embossing. It's an elegant finishing method, used to make the brand look more upscale. Subtle embossing adds value, and will be remembered for its distinctive appearance. The three-dimensional effect gives sophisticated prestige to the company. #5 Solve a Problem Customers always expect the product to be as user-friendly as possible. This applies to packaging as well. In fact, packaging design should aim to be intuitive. Choosing an easy-to-open cardboard box over plastic packaging is what your customers might expect. Conclusion Packaging can be a way to create added value of your product. As our tips suggest, there are a number of possibilities. While one brand can use seasonality, others might win big with a simpler opening mechanism. ...

For What Purposes Are Decorative Book Boxes Preferred by Businesses?

Decorative book boxes serve important purposes beyond being just a packaging solution for businesses, such as strengthening the brand image and increasing customer satisfaction. These boxes are preferred by businesses for various reasons due to their aesthetic appearance and functionality. This article will discuss the primary purposes for which businesses prefer book boxes. Strengthening Brand Image: Decorative book boxes offer businesses an opportunity to convey their brand image and values to customers effectively. A carefully designed box helps to project a quality and meticulous brand image. These types of boxes can be used to highlight the brand's unique style and message, thereby increasing brand awareness and loyalty. Product Protection and Durability: Decorative book boxes are significant for their aesthetics and for protecting products. These boxes safeguard the contained products against external factors, impacts, and damage. Decorative book boxes provide an ideal solution for securely storing and transporting particularly delicate or valuable books. Use as Gift Packaging: Many businesses prefer decorative book boxes when presenting gifts to customers and business partners. These boxes make the gifted books appear more valuable and exclusive. A stylish and elegant book box makes the gifting process more meaningful and memorable, helping to establish stronger bonds with customers and business partners. Increasing Sales and Attracting Customers: Aesthetic and eye-catching decorative book boxes can stand out among other products on the shelves, attracting the attention of potential customers. Visual appeal is a crucial factor in directing customers to a product. A meticulously designed box can positively influence customers' purchasing decisions and contribute to sales. Versatile Usage: Book boxes can be used not only as packaging but also as decorative items. Customers can later use these boxes for storage or decoration in their homes or offices. That ensures that the product and brand are remembered for a long time. Thus, businesses can increase customer satisfaction and brand loyalty. Eco-Friendly Options: With the rising awareness of environmental issues, many businesses are turning towards sustainable packaging solutions. Decorative book boxes can be made from recyclable and eco-friendly materials. That allows them to demonstrate their sensitivity and appeal to environmentally conscious customers. In summary, decorative book boxes are a versatile and valuable packaging solution for businesses. They are preferred for purposes ranging from strengthening brand image to protecting the sold book, from being used as gifts to increasing sales. By strategically using these boxes, businesses can enhance customer satisfaction and strengthen brand loyalty. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

How Packaging Influences Consumer Behavior?