Boxes can vary from small to large, colorful to minimalist, but they should all be useful.
Useful can mean a lot of things, from having the perfect size for a product to being visually incredible.
Does a perfect box even exist?
Although many marketing channels provide good exposure, only packaging reaches all of your customers. It starts a conversation and makes up the first element to judge. So, in a certain way each box is the perfect way to start a relationship with the customer. Yet, in order to be truly "perfect," we've prepared this list of the most important features that your box should have.
It’s eye-catching
Box is the first chance to amaze your potential customer.
Unpacking is supposed to be the beginning of a product experience. Your customer should be encouraged to take a picture of this box and post it online. It does not necessarily mean, however, that the box should be extremely colorful or extravagant.
It’s durable
The durability of packaging is one of the greatest challenges to be faced.
Cardboard boxes are light and durable. However, it is always important to be careful about the weight and shape of the product. Branded shipping boxes may be a good choice if the product requires special treatment or farther shipment. Before you make an order, be sure that the box will be a match for your product.
It conveys the message of your brand
Packaging is a great way to tell stories about your brand.
Think of it as a kind of dialog with the customer. If an eco-friendly approach is included in one of your most important features, the eco-box will certainly be a way to emphasize that.
Suppose you are a manufacturer of clothing that is colorful and stylish, a more creative design can certainly convey your message. The point is to make your customer aware that you put your heart in every step and element.
It secures your product
Boxes are supposed to secure your product.
It's one of the most important features of packaging, the degree to which it secures what's inside it. Nobody wants to pay for a one-of-a-kind product, wait for the shipment and finally get it broken.
It is therefore crucial to know the weight and size of the product and to secure it in an appropriate box. When sending donuts to your client in a box, make sure they look as delicious as they taste!
It’s easy to open
There are boxes that look amazing because of their creativity.
There are boxes with irregular shapes but this often happens at the expense of functionality. And there's hardly anything more irritating than a box that takes too much time to open. If it isn't intuitive, the risk of destroying the box is much higher. In addition, it may influence how your customer perceives the brand and the product. No one likes to waste time.
All of those features are equally important.
A box can be visually captivating, convey the message of your brand, but it’s useless if the contents are not safe inside!
