Increasing Your Social Media Following with Packaging

21.11.2024

Today, the growth of social media and the expansion of its area have made it one of the most essential marketing channels for companies. It provides an opportunity for businesses that wish to sell their products to reach a large number of potential customers. When combined with the right strategies, social media can help you reach large audiences and increase sales. With this feature, it has become an appealing market area, leading many sectors, including packaging, to move away from traditional sales strategies and integrate them into new models. Social media, a free and trustworthy marketing tool, presents opportunities in the packaging business that draw attention to the brand. So, we'll go through three aspects of how your social media following will grow quickly as a result of your packing.

Add Social Media Account Icons

A variety of social media platforms means a diverse range of potential customers. One thing to keep in mind is that not every consumer has an account on every platform. As a result, in order to keep your network broad, you must have active accounts for your brand on the most popular and widely utilized platforms. Customers will be curious and want to check your accounts if you write your username with icons on your package. Your accounts, where you upload samples of your products and services, will both generate an impression of your company and demonstrate that you have adapted to the digital world.

Use Hashtags

Hashtags are a simple yet effective way to get people involved. The use of this strategy in packaging can raise product profile and interest, leading to increased sales. Come up with a catchy hashtag that people will associate with your company. Put it on the box and don't forget to put it in the captions of your posts on social media. Many customers will be able to communicate with one another thanks to the hashtag, which will be prominently displayed on the product's packaging and in your accounts. Customers that use and share your hashtags may be eligible for discounts and other incentives. Customers eager to take advantage of the sale and promotion will boost your account's popularity, making it easier for you to attract a sizable audience by way of hashtags.

Add QR Code On Your Packaging

The use of QR codes for a variety of applications can also ensure positive feedback. If people wish to follow your brand, you can send them to your website or directly link to your social media profiles. You can record videos of how your things are packaged and then access the video by scanning the code. You may also inspire trust and gain consumer loyalty with this video.

LuxBoxPack's effective packaging touches help you stand out on social media and attract a large audience. You can contact us via our website.

The Power of Colors in Package Design

Package design plays a significant role in presenting a product to consumers and influences their purchasing decision. Colors can determine the perceived quality of a product, brand image, and even the purchasing decision of consumers. Therefore, the power of colors in package design is essential. Understanding the psychological effects of colors is important in grasping the power of colors in package design. For example, the color red evokes energy, passion, and excitement, while blue represents calmness, security, and trust. The color green symbolizes nature, freshness, and health, while yellow stands for happiness, joy, and optimism. The power of colors in package design starts with selecting colors that are compatible with the product's target audience. The choice of colors compatible with the target audience can influence how consumers perceive the product. For example, vibrant and energetic colors can be used for a product targeted towards a young audience, while more pastel colors may be preferred for a product targeted towards an older audience. Brand image also affects the power of colors in package design. By using a brand's corporate colors in package design, the brand identity can be more strongly reflected. For example, McDonald's red and yellow colors are a distinct part of their brand image and are frequently used in the package design of their products. The power of colors also affects consumer purchasing decisions. Colors influence the perceived quality of products and the purchasing behavior of consumers. For example, green can be used for organic foods, and brown for healthy foods. In conclusion, the power of colors in package design is crucial to a product's success. Colors influence brand image, consumers' perceived quality, and purchasing behavior. The choice of colors should be made according to the target audience and reflect the values perceived by consumers. If you also want to use professional package and packaging designs that reflect the power of colors, you can contact Luxboxpack. ...

2024 Packaging Trends

Consumer preferences and industry technologies, which change every year, continuously lead to the emergence of new trends in the packaging sector. 2024 emerges as a year where these trends are identified and shaped. In this article, we will discuss some of the important trends that 2024 brings to the packaging world. Sustainability: With increasing environmental concerns, sustainable packaging is increasingly in demand. Reducing plastic usage, preferring recyclable materials, and making packaging reusable are among the priorities of both consumers and companies. The sustainability trend requires brands to package their products in a more eco-friendly manner and be transparent about them, which enhances consumer trust. Minimalism: Complex and flashy packaging is gradually being replaced by simple and minimalist designs. Minimalist packaging offers advantages both environmentally and aesthetically. By minimizing packaging, products stand out and attract consumers' attention while also saving shelf space. Digital Integration: QR codes, smart labels, and other digital technologies make packaging more functional. Consumers prefer to use their mobile devices to gather more information about products, increasing the importance of digital integration in packaging designs. Digital integration allows consumers to gain deeper insights into products and also enables brands to enhance customer experience. Personalization: The trend of personalization in packaging is becoming more widespread to better align with individual consumer preferences. Printing names or personalized messages on packaging helps brands increase customer loyalty. Personalized packaging not only makes products feel more special to consumers but also allows them to form an emotional connection with the product. Innovation and Functionality: It is increasingly important for packaging not only to protect the product but also to provide ease of use. Innovative opening mechanisms, resealable packaging, and similar functional features attract consumers' attention. Additionally, the practical functions of packaging enhance user experience and support brand loyalty. In conclusion, 2024 could be a turning point for the packaging industry. Trends such as sustainability, minimalism, digital integration, personalization, and functionality emerge as important factors shaping the future of the packaging industry. Brands that adapt to these trends can gain a competitive advantage and increase both environmental and commercial success. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our customers in various industries. For more information about our product range, contact us at +90 212 438 82 15 ...

How Do Architectural Designs Affect Box Designs?

Architecture and Its Effects Throughout human history, architecture has shaped the places it has lived in line with both practical purposes and aesthetic pleasures. Individuals and communities who want to make progress in both aesthetic characteristics and practical results over time have contributed to the development of comprehensive architectural literature. In this direction, architectural movements have become elements that greatly affect daily life and other design areas. Metrics in Box Designs Boxes have the characteristics of the product to be packaged or the business to which they belong. These features reveal the features of both the image of the product that the box is shipping/delivering and its corporate identity. Therefore, while there are specific distinctions such as pizza boxes, jewelry box or gift boxes, brands prefer to develop their own identity in this regard. Impact of Architecture on Box Design The effects of architectural movements are not felt only in city design or interior design. Architectural Ecoles create certain influences on every aspect of design. These influences can occur in two ways: Firstly, artists in other fields reproduce their own or others' architectural works in other art fields. For example, Adam Nathaniel Furman, a designer, continues to produce his interior design works through painting or patterns in his glass or poster works. Secondly, very large architectural currents can cause collective effects in other design areas as well. For example, constructivism was formed as a result of mutual influences between painting and architecture. These ways apply equally to box designs. In short, the impact of architectural trends on the design world is also felt in the packaging industry, which requires serious design attention. Examples of Box Designs Influenced by Architectural Movements Brutal Box Designs: Brutalism is a movement in architectural structures that rejects masking the structure, painting the center of the structure, or concealing the installation elements. Brutalism, which is effective around the world, has greatly influenced modern boxes. Brutal designs, where items such as paint are not used and heavier cardboard types with gray tones are used, can be used in many packaging types. Modernist Box Designs: Although modernism is an influential movement in many fields of art and thought, its architectural effects and effects in a box design are much more similar. Modernist, simple, and clear lines were also felt on the boxes. Ethnic Box Designs: Ethnic box designs, in which ethnic motifs and in-building layouts are reproduced in boxes in pattern and color formats, also found a place in box design following the architectural effects of ethnic motifs. ...

Packaging Design Strategies for E-Commerce Success

Many studies show how profitable and powerful a good product packaging design strategy can be on e-commerce sales. In recent years, the importance of packaging in the eyes of consumers has also changed with the differentiation of the relationship between consumer and product bonds and the influence of social media. According to LuxBoxPack, the rapidly increasing unboxing videos and brand influencer relationships on social media platforms point to the importance of well-designed packaging. For this reason, customizing the packaging used by brands to package products such as Bristol box, Laminated Offset box, or Cut Style Box has become one of the most important and recent changes in affecting consumer behavior. Now let's take a look at the suggestions of LuxBoxPack for you. The Effect of Packaging on Brand Perception Packaging plays an important role in the brand perception of the consumer side. E-commerce is getting popular day by day and more consumers are reached. With the increasing number of customers, packaging designs have become even more important for brand perception. Consumers say a well-packaged product is more excited to receive the package and the brand looks more luxurious. In this way, the packages designed in a first-class way will take your brand perception to the next level in the eyes of consumers. Impact on Customer Experience According to LuxBoxPack, the strong impact of a product with a good packaging design is one of the biggest parts of the customer experience. Although a good packaging example has caught the customer's attention once or twice, in the long run, you will realize that packaging design leaves a lasting imprint on consumers' minds and is talked about. The effect of the packaging depends largely on the type of product being shipped. But for LuxBoxPack, the packaging for luxury products is more eye-catching than for other items. Therefore, the designs of Bristol box, Perfume box, Offset Boxes come to the fore. Influence Repeat Buying Behavior Using premium packaging for luxury goods on the LuxBoxPack increases the likelihood of customers reordering. So investing in good packaging would make sense. Let's take a look at the various tactics to improve your product packaging with LuxBoxPack without straining your budget. Color Color remains a simple but effective way to creatively advance your product packaging design strategy. There are many ways to use color to change the perception of consumers about your products based on e-commerce. For example, besides coloring your standard boxes with the signature color of your brand with LuxBoxPack, you can make them in an inner packaging using the same color Pelur paper. You can also expand the concept by ensuring that your order form matches your product label colors. Special Box (Stamp Printing) Although many online retailers believe that making a custom box is expensive, you can customize your packaging using a different method, stamp printing. Printing these stamps on a standard cardboard box turns it into a custom box. With LuxBoxPack, you can creatively use standard or cylinder stamps to make a custom box for e-commerce. Additional Materials in the Box According to Luxboxpack, the use of in-box supplementary materials is one of the good and affordable ways to improve your packaging, influence brand loyalty, facilitate word of mouth marketing and persuade customers to increase the size and volume of orders. You can redesign your business card with your signature colors as additional material, or use the handwritten note tactic, which is a very popular trend, in e-commerce boxes. Stickers Using labels strategically can improve your product packaging design. The stickers can be used as a special packaging tool. They can increase the attractiveness of a flat box like a custom design Bristol Box. Contact us to explore creative solutions in the e-commerce packaging world and learn how LuxBoxPack can help you! ...

Types of Cosmetic Boxes

We can say that your brand's box designs will, in a way, form the face of your brand that you show to customers and other brands. For this reason, it is important to review your box designs and make design choices accordingly. These design options include elements of color, shape, and typography. In line with the information we have mentioned, we will talk about the types of cosmetic boxes in this blog post. What Do Cosmetic Boxes Cover? Cosmetics is a general concept that covers products, treatments, and treatments applied to make someone more attractive or to correct their vision problems. In other words, according to this definition, many products, such as all care products, shampoos, creams, and individual hygiene products, are included in the cosmetic product category. When we say "cosmetic boxes," we mean all these product boxes and more. You can consult LuxBoxPack to get the right cosmetic box for your brand. How Should Cosmetic Box Packaging Be? You can make your product current and impressive through your packaging. Benefit from the advantages of different cosmetic packaging designs for different products. This way, you can create the desired perception of your brand and products. To do this fully, there are a few points you need to keep in mind and keep in mind. While making packaging designs, the first rule is to be aware of the needs and tendencies of your customer base and to design accordingly. You cannot offer the ideal product to your potential customers without knowing their needs and trends. Because of this, it is in your best interest to conduct market research that will determine your target audience and their characteristics. Another point is to complete the design by paying attention to the design details. With the results of your market research, it will be in your brand's favor to turn to the design options that your target audience will most prefer and adopt. Another important move where you can diversify and improve your packaging designs is to use interesting and descriptive text on the packaging. The text used carries a large product in the part of appreciating the product for the customer. There is a possibility of taking their opinions in a positive or negative direction. In addition, it is important to give a full explanation and warning because some people have medical sensitivity to some cosmetic products. When designing cosmetic product boxes or product boxes in another field, you should provide diversity and know the key points. You can contact LuxBoxPack for successful and ideal product box designs. ...

Main Challenges of E-commerce Packaging

If you are one of today's consumers, you are likely to buy most of your purchases - from food to electronics - online. The e-commerce market has expanded tremendously over the past few years and continues to grow. In fact, on Black Friday this year, worldwide brick and mortar sales dropped 6%, while e-commerce sales hit an all-time high of $ 7.4 billion, according to research. Brands are starting to take advantage of this upward trend, but the e-commerce process is different from retail stores. This means businesses will face the challenge of creating packaging that suits them as they enter the e-commerce market. CHALLENGE 1: DURABLE AND ENVIRONMENTALLY FRIENDLY PACKAGING In the world of e-commerce, businesses will need to take extra precautions to ensure that packaging is durable and protects the product.E-commerce includes more transfer points, which increases the chances of a product being damaged. As a result, e-commerce packaging requires more durable packaging than traditional packaging, which means more material. While this provides better protection for products, at the same time, brands should not forget about sustainability and waste reduction. Sustainable packaging is becoming increasingly important to consumers and influences purchasing behavior. Cut and bristol boxes can help your brand in this sense. You can visit our website luxboxpack.com and view many varieties. CHALLENGE 2: CREATING AN UNFORGETTABLE BOX OPENING EXPERIENCE While shopping in a traditional store, the consumer browses the shelves with a certain number of brands. If the consumer lacks brand loyalty, one way they can choose to buy is for the product's packaging to stand out from other brands on the shelf. However, in the field of e-commerce, the number of competitors is almost unlimited since there are no physical boundaries. Also, consumer expectations rise when it comes to e-commerce. Customers expect all retailers to provide the same level of service as a major e-retailer. Finding a catchy packaging design in a larger, more intense competitive pool is vital. But how do brands stand out because shelves are outdated? The process of unboxing in e-commerce is the first time a consumer interacts with your product. The consumer may never see the secondary packaging until they arrive at the product door, so it is important to make a positive first impression that also meets the consumer's expectations. A pleasant unboxing experience where consumers pick up, open, and interact with the primary and secondary packaging of your product is memorable for the customer. A smooth or enjoyable experience increases the customer's commitment to the product and in turn, can increase their loyalty to your brand. CHALLENGE 3: MAKING SURE THE PRODUCT MEETS ONLINE EXPECTATIONS Because consumers do not physically hold your product until it is delivered to them, they will have certain expectations from your product based solely on what they see online. Therefore, you should make sure that your product meets the consumer's expectations from the product when it is delivered. If your product does not meet their expectations, they may be disappointed and reluctant to buy from your company again in the future. SUCCESSFULLY ENTER THE E-COMMERCE MARKET WITH LUXBOXPACK As the e-commerce market is growing exponentially, it is important not to lag behind trends. Brands that have not done this yet should consider entering e-commerce and research what can be done to grow in this market. If you want to be sure your packaging is memorable and suitable for e-commerce, contact LuxBoxPack's packaging experts now. By working with you, we can create a personalized strategy that suits your brand and your consumers' taste. ...

Minimalism and Packaging

Minimalist designs, which show up in many areas in Turkey and Europe, are on their way to becoming a trend in packaging designs. In many designs such as decoration, logos, billboards, and even tattoos, people and brands are now focusing on minimalist work. Packaging designs also focus on minimalist works in line with this trend. In our country, we can see that many flashy and exaggerated things are replaced by simplicity. Even if it is thought that this trend is progressing slowly in our country, we will see that many brands will keep up with this trend soon. Today, consumers have formed a buying habit in which packaging design is more important than the product itself. Since the consumer encounters the packaging before the product, he establishes the first bond with the packaging. If the packaging is affected too much, the value of the product increases as well. For this reason, packaging should also take into account the changing habits of society. The minimalist design trend, which has included our country for a long time, has started to show itself in all design works. Packaging seems to be the sector that this trend will affect the most soon. COLOR SELECTION IN MINIMALIST DESIGNS The color where we can feel minimalism most deeply is black. Even the plain black color alone is a good design, as well as making the other side feel the most healthy and minimalist. In addition, gray tones can be as effective as black. Although anthracite color is prominent in space designs, it has started to be used in many designs. We also see minimalist works in vibrant colors, but we see more matte versions of those colors. COLOR SELECTION IN MINIMALIST PACKAGING DESIGNS First of all, is your concept suitable for minimalism? If not, how can you make it suitable? After answering these questions, it's time for design and color selection. You can choose a color suitable for the trend and get a design that fits your concept. Remember, you can set the trend, too. In the design world that is easily influenced by each other, your unique design can be a pioneering work that sets the trend. At a time when social media is so important, your packaging should embellish the consumer's stories, and that's why the color selection is just as important. Depending on the characteristics of your product and your consumer portfolio, the color you choose should accurately match your design. If you cannot find the right correlation between them, it may have a negative effect on the consumer. THINGS TO CONSIDER IN MINIMALIST PACKAGING DESIGN Underlying minimalism is the idea of simplicity. If you are going to make a minimalist design, you should not go out of simplicity. In our changing and developing society, showing off leaves its place to simplicity. Reflecting the simplicity formally is much easier than you think. With quality material, the right choice of color, the right placement of product information and brand information, you will have a very nice minimalist work. REACH MINIMALIST DESIGNS EASILY WITH LUXBOXPACK! If you want to highlight your products with a minimalist approach, the LuxBoxPack expert team is ready to assist you. Contact our expert team to meet plain and many more designs! ...

The Effects Of Colors According To The Areas Of Use Of E-Commerce Boxes

With the spread of the e-commerce industry in the new internet age, the awareness of brands has started to increase. This situation encouraged many entrepreneurs who wanted to enter the business. We started to see new brands in the market. With the growth of the market day by day, competition continues to increase. We started to see new brands in the market. With the growth of the market day by day, competition continues to increase. It is now important to pay attention not only to the product but also to how the product is served. "What can we do to make the customer prefer our brand?" when we focus on such questions, one of the first answers that comes to mind is to do "first impression improvement" studies. According to researchers, one of the biggest factors affecting customers' loyalty to your brand is the quality of the service they receive from the brand. This service includes packaging. Color choices in the packaging area are one of the points to be considered. According to the statements made by scientists, various colors evoke different emotions in people. Based on this topic, we will talk about the effects of basic colors according to the usage areas of e-commerce boxes in our article. Red and Shades of Red The red color occurs behind the retina of the eye. For this reason, it is one of the colors that most stimulate the subconscious. It creates an urge to act psychologically and has an appetite-stimulating feature. For these reasons, we see this color quite a lot in the food industry. By designing LuxBoxPack's printed kraft boxes that can be used in the food industry in red tones, you can evoke excitement and high energy in your customers and leave a positive impression with this color tone that harmonizes with your brand. Blue and Shades of Blue The color blue usually represents trust. It will be very useful to choose these color designs for your technology brand. Customers attach the most importance to quality and reliability in electronic devices. You can design and package LuxBoxPack technology boxes that can be used in the field of technology in blue tones, and you can establish a bond of trust between your customer and your brand. Blue also evokes feelings of peace and tranquility in people. When you use such designs in technology boxes, you are likely to leave a positive impression on your customers. Yellow and Shades of Yellow The yellow color is psychologically coded with the sun. This ensures that the yellow gives energy and joy. In addition to these, yellow evokes luxury and quality. For this reason, the use of yellow in the packaging of products such as jewelry, watches, and clothing products will create a feeling of privilege for the customer. You can choose LuxBoxPack's textile boxes for clothing products, and printed kraft boxes for jewelry and watches and use the yellow color in your designs. This makes it easier for you to create customers loyal to your brand. Green and Shades of Green Green and shades of green are coded with nature. Nature is seen as the source of healing and the color green reveals the concepts of health and trust. It can be a unique choice for herbalist products and food products whose naturalness is emphasized. For example, LuxBoxPack's olive oil bottle boxes can be a compatible option to display your natural products in green-toned designs. Making a presentation in this way will give you privilege in customer experience. White The white color matches health and cleanliness in our subconscious. For this reason, it is a very logical choice for pharmaceutical companies and companies that produce baby and child products. You can implement your designs by choosing LuxBoxPack's e-commerce boxes or product boxes. The white-weighted designs you make will help you to create a good impression on your customers. Black and Dark Blue Black and dark blue colors are considered to be mysterious, powerful, and noble colors. For this reason, these colors that can be used in areas such as jewelry boxes, surprise concept product boxes and luxury clothing packaging will help increase your brand value in the eyes of the customer. LuxBoxPack's various options such as gift box, textile box, and belt box can be excellent options to reflect your chosen colors and increase customer satisfaction. Your E-commerce Packages Designed with LuxBoxPack Make a Difference in the Industry As we mentioned, designs and colors have a very important place in the e-commerce industry. In this area, LuxBoxPack is ready to assist you to increase the customer experience. Contact our LuxBoxPack experts to bring the designs you have in mind. ...

2023 Packaging Trends

The year 2023 brings exciting innovations and changes for the packaging industry. Once again, creativity and sustainability take center stage. Brands are seeking innovative solutions that reduce their environmental impact. Here are the prominent packaging trends for 2023! Recyclable and Sustainable Materials As a result of increasing environmental awareness, brands are shifting towards sustainable materials. Paper, cardboard, biodegradable plastics, and recyclable materials are becoming highly popular. Consumers seem likely to continue preferring packaging that reduces environmental impact in 2023 as well. Minimalist Design Minimalism will remain prominent in 2023. Packaging with simple and clean lines will offer transparency and simplicity to consumers. Reduced use of packaging materials will showcase the natural beauty of products and capture consumers' attention. Interactive and Experiential Packaging Consumers want to have an interactive experience when purchasing products. In 2023, packaging companies and brands will strive to fulfill this desire by offering more interactive solutions. For example, brands can provide product-related information using QR codes or augmented reality technology. These packages will incorporate textures, scents, and sounds that engage consumers' senses. Personalization The trend of personalization in packaging will continue in order to meet consumer demands. Packaging will be personalized with names, messages, or customer-specific designs. This will help brands establish a stronger connection with consumers and gain loyal customers. Natural and Organic Themes Natural and organic themes will be popular in packaging design in 2023. Plant patterns, natural colors, and organic forms will help brands emphasize a natural and healthy lifestyle. These themes will present consumers with an image of trust and health-oriented values. Packaging trends in 2023 will emphasize creativity and sustainability. To match customer expectations, recyclable materials, minimalist designs, interactive experiences, and transparency will be introduced into packaging. Furthermore, new functionality and natural themes will be important trends. Adapting packaging to these trends will assist firms in establishing a closer relationship with consumers while also supporting their sustainability goals. Contact LuxBoxPack if you want to design packaging for your brand that is in line with these trends. ...

How To Boost Your ROI For Custom Packaging?

As the competitiveness of the packaging market has been evolving with the passage of time, custom boxes have become even more diverse and innovative. Custom packaging boxes have helped various businesses including new entrepreneurs and small organizations. In this blog article, we will talk about how to boost your ROI for custom packaging. What is ROI? Return on investment (ROI) is a performance measure used to assess an investment's effectiveness or profitability or to compare the effectiveness of several investments. ROI aims to quantify the amount of return on a specific investment in relation to the cost of the investment. ROI is calculated by dividing the benefit (or return) of an investment by the investment's cost. A percentage or ratio is used to represent the outcome. Professionalism Innovative concepts can help customized packing boxes improve. A business might find ways to boost sales by using unique packaging boxes. For your products, custom packaging boxes offer security and better storage. Several concepts can be presented, and in-depth assistance from experienced professional designers can be obtained in this regard. Most businesses are inclined to offer their customers free design assistance. If you provide excellent customer service, you are more likely to keep consumers for an extended period. The finest way to generate income may be through custom packaging boxes. You won't succeed if you act in an unprofessional manner. Qualifications Any company building packing boxes from scratch must be aware of the specifics of custom box packaging, which has its own advantages and disadvantages. It's helpful to have knowledge of packaging boxes. Each box design has advantages of its own. These points can help you make money if they are applied properly. Nothing can stop a designer from achieving a fair share of market success if they have a firm grasp on which styles are most suited for which products. You can contact LuxBoxpack to learn about the advantages we mentioned and to find packaging boxes suitable for your brand identity and products. Conclusion High ROI rates are determined by the trends of each period. Planning a strategy by these trends will increase your success rate. You can increase your chances of success by following the general packaging rules apart from trends. Consult LuxBoxPack for successful and one-of-a-kind packages, and make use of the packing boxes that you can design for your brand. ...

Increasing Your Social Media Following with Packaging