Your unboxing experience is crucial to building your brand. The package that gets delivered is usually the first in-person interaction that a consumer has with your brand. What you are offering during an unboxing should not just match your digital experience, but should raise it up. The more thoughtful your design, the more memorable your consumers will find the moment.
1. Most branded experience is the best experience
A custom package always makes the connection more personal, which is exactly what you want to do when your brand is focused on curating experiences. Through the inside out, marketers should brand their boxes to boost their audience's customer experience but also to improve market awareness.
Related branding and aesthetics combine to create a package that plays a part in the experience that you are selling. The more beautiful and branded the box, the more likely it is that consumers will share on social media and raise awareness about your brand. Your box is no longer just a shipping vehicle, it's a special moment for you to focus on. Use custom packaging to start a conversation with consumers and you'll have given them the best experience possible.
2. Leave a lasting first impression
You have already heard it and you will hear it again: first impressions matter! First impressions actually make the difference between a customer lost and a loyal one. This may be the difference that makes or breaks your business, and why you need to be deliberate about your packaging. Creative packaging is used to provide a truly unique experience, if not better than in-store experience.
3. Offer a special experience to your special customers
Loyalty programs can ramp up consumer activity dramatically. To make the most of that community commitment, pair your program with exclusive, branded packaging. Custom packaging not only provides your partners with an exciting, shareable moment, it also builds a cohesive narrative for your brand. Nothing says, "We love you," just like a generous present and a matching luxurious box.
Get Creative With Your Packaging and It Will Pay Off
If you haven't thought about how your packaging represents your brand, it's time now. It may seem like a daunting task to get thoughtful about your unboxing experience – but as online shopping gradually becomes the experience consumers prefer, it is a crucial investment.
Creative, custom packaging enables you to build your brand effectively and create a new conversation with your consumers. Investing in it now will pay off as the packaging makes a new impression.
Are you ready to elevate the experience of your brand?
