Choosing The Right Product Packaging

21.11.2024

Products make the world go round. The right custom product packaging can make a good product great. It could also give your brand the boost it deserves.

You should know that a stylish design and top-notch branding is the secret to every piece of product packaging.

Make sure your custom product packaging is durable!

Custom product packaging must be able to travel with ease and minimal damage. It's critical for your packaging to have a great design that says: I've been made for you.

But the packaging boxes for the product must also be practical. You will need to focus on materials that are specifically designed for strength if your product is bulky.

If your product will sit on a retail shelf, then you will need to put more effort into the outdoor display. Here's where a superior print finish comes in handy.

Packaging that stacks well, like a rigid box will help to reduce damage. It is easy to pick up and place a rigid box inside a cargo hold.

Packaging made from sturdy corrugated carton is worth considering for something a little more heavy-duty. This particular material offers excellent support.

Such packaging types are easy to display and can survive a few knocks and bumps between shipping and hitting the shelves. Which brings us to our next point.

Find the right material for your packaging design

Consider what's best for your product when picking the weight or thickness of your packaging material.

Here’s a quick guide to help you out:

Paperboard

Coated white chipboard used for folding cartons trays and sleeves. This lightweight material yields excellent printing results. It’s best when used for food, dairy, cosmetics, pharmaceuticals, hardware items, and retail products.

Corrugated

Board composed of paperboard with fluted medium paper laminated to it. It is sturdy yet flexible. It’s ideal for produce, fragile and/or heavy items, subscription boxes, shipping boxes, and e-commerce packages.

Take the time to get a feel for the various materials that you have available. Find out the best and make it one of the foundations for your custom packaging decisions.

Size matters for product packaging

Let's say your packaging for the product comes in four different sizes. Think how economical you will be with the size of the custom boxes as well as the package material.

You may be able to design two packages of different sizes which will accommodate all four sizes. Not only will this save time and money, but it will also ensure consistency across your products – and everyone likes consistency.

Know who you’re designing custom packaging for

One of the most important things you need to remember when choosing the right custom product packaging is to understand your target audience... After all, they are the people who’ll buy your products.

Before finishing your design and placing your order, carry out some market research, figure out your key demographic and cater to your audience’s needs.

Think about product packaging ergonomics

Ergonomics is a term for the way people open up and interact with the packaging of your product.

That is an important part of the process of packaging design. Depending on your product, you will need to fit the size and shape of your packaging.

At the same time it has to suit the needs of the consumer.

When people have difficulty opening up your product, their frustrations may prevent them from coming back for more.

So remember: ergonomics is important.

Final Thoughts

Choosing the right packaging for your product may be a tough decision. But there are a lot of options to choose from.

It's definitely worth weighing your options before you start designing your packaging.

Just remember that custom packaging doesn't have to be a challenge. It can have a major impact on any brand, whether you are designing product packaging for a large company or a small business.

Using Attraction Marketing to Grow Your Business

Especially in recent years, attraction marketing is a widely used method by a range of businesses, including packaging brands. For small businesses and network marketing companies, showing people how your product or service improved your own life is key to successful attraction marketing. In this blog article, we will talk about using attraction marketing to grow your business. What is Attraction Marketing? According to the marketing method known as "attraction marketing," you can attract customers to your brand's product or service by demonstrating how it has enhanced your life. This is accomplished by comprehending the issues faced by your ideal clients and offering free and insightful material to address those issues. It applies to all company models, including network marketing, online coaching, professional services, and eCommerce. How to Perform? The first step in beginning attraction marketing is to learn everything there is to know about your target market. For people to connect with your business, you should tell an authentic story. The majority of people prefer ads that have a clear narrative. You may make an irresistible offer once you've captured people's attention with an interesting, conversational story. Now that you’ve attracted the right audience with an engaging story, it is time to solidify your success with attraction marketing by consistently engaging with people. Attraction Marketing and Packaging Successful package design and the packaging itself are the results of the involvement and the work put forth by marketers, designers, and customers. Hence, the packaging is a major instrument in modern marketing activities for consumer goods. The task of the package is to sell the product by attracting attention and allowing the product to be contained, utilized, and protected. The fact that packaging plays a critical role in the purchasing decision should always be kept in mind. Conclusion LuxBoxPack, having the vision to consider every aspect of packaging in your marketing strategy, offers a wide range of packaging options for your brand. Contact our professionals to learn more. ...

The Importance of Using Color in Handmade Boxes

The designs of the boxes are one of the factors that make your products more attractive in the eyes of customers. You can make your boxes eye-catching with different colors, printing techniques, the use of accessories, and the use of text. In addition, your box selection is one of the important points for your product. You can level up your products and brand by using LuxBoxPack's handcrafted boxes. Printing Techniques There are many differentiation options for handmade boxes that you can use in your packages. Using different printing techniques is one of these methods. You can get positive results from your customers by using many different printing types such as offset, gravure, flexo, IML, serigraphy for your different product boxes. Importance of Color Selection Color selection is one of the most important factors in the boxes you choose and design for your products. It is important to choose your colors according to the product in the box. Apart from this, knowing which color represents which emotion, knowing how which colors will make people feel, being able to choose the right color, and therefore presenting your products to your customers correctly, is one of the critical points. For example, in a box design prepared for Valentine's Day, it would be more accurate to use colors in red and pink tones that represent love. Or it would be a better choice to use the colors red and white, which are often used for the New Year, in a package prepared for the New Year. Although it is possible to go beyond these examples from time to time, the value of your brand needs to reflect the product and time with colors. The Effect of Color Use on Brand Value When your customers evaluate your products, they consider packaging as a major factor and make their evaluations accordingly. Therefore, it is important to pay attention to your colors in package designs. Using colors that match the theme of that day in gifts your customers want for special occasions will increase the value of your product and indirectly your brand. Apart from that, designing your product using colors suitable for the way your customers specify is a point that will increase the value of your product and your brand. Conclusion You must design your products correctly in handmade boxes and other special production box types. The use of color is a factor that should be considered to design your products correctly. You can contact the design experts of LuxBoxPack and get suggestions for the correct use of color in your product packages. ...

THE EFFECT OF THE CHRISTMAS SPIRIT ON PRODUCT PACKAGES

The spirit of Christmas has reached such a point today that we feel its effect in almost every area. This effect has reached a global appeal by becoming independent of religion, language, and race. Christmas is the time of the year when the most gifts are received. Therefore, the competition between companies peaks in this period. So what are companies doing to stay ahead of this competition? To stay ahead of the competition To attract people's attention and to be preferred in this period, brands pay more attention to the boxes and packaging of their products. Special designs reflecting the spirit of Christmas and striking colors are preferred by brands. Christmas symbols The symbols and themes of the New Year are frequently preferred in packaging designs as this period approaches. Pine trees, snowflakes, snowmen, Santa Clauses, and deer are among the frequently preferred symbols in this period. Red, green, and white color tones are used extensively to complement these symbols. You can choose LuxBoxPack for the most accurate box and packaging designs to stand out from the competitors in this period when the shopping habit is at its peak. At LuxBoxPack, you can find a hand-made box, cardboard box, corrugated box, and luxury cardboard bag designs that will highlight your products with quality printing methods and the use of correct colors. You can contact us immediately to get information about our special solutions. ...

Creative Reuse of Boxes

When it comes to package sustainability, reduction and recycling are frequently the topics that attract the most attention. Plastic-free packaging movements are becoming more prevalent, and packaging is increasingly recycled and created from recyclable materials. These are all great developments in sustainability, but between our rising online shopping habits and our reliance on single-use packaging at the grocery store, we are swimming in a sea of packaging that often ends up in the trash. We'll show you how to utilize packaging in a creative and enjoyable manner in this blog article. Package Artwork You may find many ways to be a pioneer of this sustainable movement by using the power of social media. You may, for example, ask your customers to creatively reuse the boxes you sent them and encourage them to use them and post them on Instagram. You may also use a coloring book to create the boxes you will use to offer your products to your consumers. You might invite your customers to paint it after the black outline with certain designs you will sketch on the box and then publish it on social media networks. Making postcards is another activity that will allow your work to speak for itself via packaging. You may cut the packages to the size you desire with a ruler and transform them into postcards with your own unique graphics. A hand-made postcard is the best way to connect with a distant family. Craft with packaging You may make a working loom out of unused corrugated cardboard. By recycling these boxes, you may make your own knitting and help sustainability in a creative way. You may also try making instruments out of shipping boxes for yourself or your kids to generate beautiful sounds. You may use the chocolate boxes to build little succulent or cactus pots, decorate them, and give them to your friends. Conclusion As you can see, there are several applications for packing boxes. Not only can you utilize it for the purposes we outlined, but you can also create solutions based on your own creativity or marketing techniques that will get people talking about both the environment and creativity. By using LuxBoxPack's various products, you may develop unique tactics for the boxes that will cause your customers to speak about their creativity as well as boost your customers' creativity. ...

Tips for Packaging Designs Suitable for Turkish Cuisine

Packaging design is a very important issue for all sectors. In addition to being important in many fields, your packaging designs are also of great importance in the field of food. You can contribute to the image of your products by making designs suitable for the culture and theme of the cuisine in question. In Turkish cuisine, you can apply our recommendations to make designs that will highlight your products. Using Color and Pattern in Your Food Packaging Designs Presenting your food packaging well improves your relationships with your customers and increases the value of your brand. Therefore, it is very important to make the right and appropriate choices when designing food packaging. Choosing the right colors and using patterns and design elements that are compatible with these colors will be a good choice for your product. For example, it would be appropriate to use red and black in color selections for Turkish cuisine packaging designs. Because these two colors represent hot and spicy dishes, these two features are quite common in Turkish cuisine. Apart from this, it would be more appropriate to use yellow tones in kitchens where sour is used more, such as Mediterranean cuisine. The Effect of Box Selection on Your Customers In terms of packaging designs, the area that your choice most affects is the food & beverage industry. Because your choices will directly determine the behavior of your customers whether they want the product or not. The colors you use, the choices you make during the design will be one of the factors that determine your customers' appetite and opinion about the product. Your Kitchen Product Boxes LuxBoxPack offers you many packaging designs suitable for Turkish cuisine. For example, thanks to the handmade olive oil box, you can deliver your products to your customers with a more elegant presentation. With food packages made of cardboard, you can make product presentations that will surprise your customers and have the chance to succeed. You can achieve a successful result by using lahmacun boxes and pita boxes made of kraft paper and offering Turkish cuisine products for your products. Apart from this, you can make a great contribution to your brand by using homemade food boxes produced by LuxBoxPack for your products. Conclusion The packaging designs you choose for the kitchen industry will make a great contribution to your product, and since customers buy your product directly for consumption, their interaction will be of great importance for their future preferences. Therefore, it is very important to carefully select the boxes in the area. You can also contact LuxBoxPack to guide you to the right box selections. ...

Indispensable For Christmas Product Packaging: Laminated Offset Boxes

The excitement of the New Year is quite felt in the e-commerce sector in the last days of the year and shows its effect. As in every new year, brands that want to reflect the New Year spirit this year continue to be visible in the sector with innovative steps. In particular, the importance of packaging and box designs by the New Year's concept is gradually increasing in the last days of the year. New e-commerce packaging designs for changing consumer understanding and trends are one of the important factors that increase brand value. Thanks to LuxBoxPack laminated offset boxes, you can reflect the spirit of Christmas to your designs and raise customer loyalty and interest to higher levels. Laminated offset printed boxes, which LuxBoxPack is specialized in, are ready to help your brand to increase the attractiveness of your brand again and to ensure product safety at the same time. Now, let's take a look at the Christmas product boxes, where offset printed boxes are the most preferred. Gift Box It is perhaps one of the most important product boxes for the New Year. Because of the New Year, people buy each other gifts and share the excitement of the New Year with each other. Therefore, it is of great importance to design special Christmas boxes for your e-commerce products. That's why LuxBoxPack gift boxes are ready to make your customers smile by offering an unforgettable box opening experience. The gift boxes designed with an elegant and fine structure will ensure the safety of your product and reflect the value of your brand. Gift boxes that can be offset printing between 1-6 colors will present an eye-catching visual feast with glossy or matte cellophane laminated. Chocolate Box Everyone loves chocolate. The more beautiful the chocolates in the chocolate box, the more impressive the packaging should be. You can design your chocolate boxes in the best way to reflect the New Year spirit with the offset printing techniques, which are the advantage of LuxBoxPack chocolate boxes. You can transfer the corporate colors of your brand to create designs with many color options. You can add a prestigious and unique look to chocolate boxes that will impress your customers with the glossy and matte lamination technique. Textile Box For textile products, which are indispensable gifts of the New Year, you can get the most impressive New Year look with laminated offset prints. With LuxBoxPack, you can safely present your textile products produced from many materials such as silk, wool, cotton, and fabric in this box to your customers. You can create box designs that will suit your textile products with offset color printing techniques. In addition, by laminating chrome cardboard or bristol paper on the box, you can give your e-commerce products an attractive appearance. increase the Value of Your Brand with LuxBoxPack's Christmas Designed Boxes LuxBoxPack is ready to help your brand in the best way by producing new year and special day designs for your product boxes in the e-commerce sector. For many prints, packaging, packaging, and box design suggestions for the New Year, contact our LuxBoxPack expert team, and we'll help you improve your brand and increase your customer satisfaction! ...

How Important is Packaging in Marketing

In a growing competitive market, it becomes more difficult to differentiate oneself from other rivals. First experiences are essential to assessing a product's performance or failure, because what the customer sees first is the packaging. For this cause, packaging marketing is important if your company wants to expand. With packaging becoming increasingly prevalent, manufacturers have now designed numerous styles of systems and choices such as premium, bold, elegant, relaxed, romantic, clean, and more to help companies express their product's message before the box is even opened. It requires meticulous preparation and implementation to construct successful packaging, but when done correctly, the incentives for the efforts can be important. As a leading packaging supplier, LuxBoxPack will provide expertise from the original design to bringing your personalized packaging to your doorstep. With competitive prices and a broad variety of flexible choices, you have the ability to bring your plans to life without running your budget out of space. Effective marketing of packaging is an important element which goes hand in hand with your fantastic goods. ...

5 Essential Features of a Textile Box

Textile products are known for their delicate structures and elegant appearances. Therefore, the presentation and protection of these products require great care. For businesses, the quality of the textile products they offer is as important as how these products are packaged. A good textile box protects the product and strengthens the brand image. So, what are the essential features a textile box must have? Here are five significant criteria to consider: Durability: The primary function of a textile box is to protect the products from external factors. Elements like dust, moisture, and impact can cause deformation, especially in textile products. Therefore, the box must be made of durable and high-quality material. Materials like cardboard or corrugated fiberboard are often preferred in this field as they offer lightness and strength. Aesthetic Appeal: Textile products are generally elegant and stylish. Therefore, the box's aesthetic appearance is critical to the brand's prestige. A well-designed box creates a positive first impression on the customer and enhances the perceived value of the product. Creative and stylish designs can be seen not just as packaging but also as gift boxes by customers. Appropriate Size and Interior Arrangement: Ensuring that textile products are properly placed in the box is essential for maintaining the product's form and quality. Therefore, the box must be appropriately sized for the product. Additionally, supportive compartments or foam inside the box prevent the product from moving, protecting it from damage. Ease of Opening and Reclosing: The ease with which customers can open the textile boxes and reuse them after removing the product is a desirable detail for functionality. Boxes with practical opening and closing mechanisms are both user-friendly and allow for long-term use of the box. Reusable boxes, in particular, can also be seen as an eco-friendly solution. Design in Harmony with Brand Identity: A textile box is not just a protective tool; it also reflects the brand’s identity. When colors, logos, fonts, and other visual elements are incorporated into the box design, it helps promote the brand. Branding on the box increases customer loyalty and strengthens brand recognition. In summary, a good textile box protects the product and enhances the brand value and customer satisfaction. Durability, aesthetics, appropriate size, practicality, and design aligned with brand identity are the essential features a textile box should have. By considering these features, businesses can ensure their products are well-protected and presented to customers in a stylish and impactful manner. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

What Role Does Packaging Play in Marketing?

When we think of the purpose of packaging, it is a crystal-clear fact that the protection of the product is the first thing that comes to mind. From the shipment to the store selling, the role of the packaging is to preserve the product in a good condition. As the product waits to be purchased by customers on store shelves, packaging serves as the main source of protection. Nevertheless, it would be unfair to underestimate the role of packaging just for protection. In this blog article, we will talk about the essential roles of packaging in marketing. Product Branding Product packaging is essential to the branding of the product. It is the most visible face of your brand. A constant logo, packaging color, tagline, and other visuals that set a product or company apart from the competitors are necessary for branding. For many products and companies, branding is an important component of marketing. When a product shares shelf space with numerous other similar products, the significance of branding and packaging is even more crucial. A well-known product can stand out thanks to the correct packaging, causing customers to grab it and select it before considering other possibilities. Brand Recognition Packaging is the "dress" on the product in marketing and market development, and it can affect whether the product sells in a new market or to new customers. It can help customers identify the products or companies they are loyal to. Once customers begin purchasing the product, the packaging makes it easier for them to find it in stores. Packaging can serve to attract a prospect's attention when releasing a product in a new market. For instance, eye-catching colors may inspire a potential buyer to pause and take a closer look at the goods because they are eye-catching or because the design is unique. Conclusion Packaging is what shows off your product in the best light, displays the price and value of the product, communicates the product’s benefits to consumers, and physically appears at your various distribution points. Even though your products might be the best on the market, the package should serve as the primary representation of this. Since it's the first thing people see, it has the power to immediately catch or distract their attention. With unique eye-catching designs, LuxBoxPack provides various packaging forms. Contact us to get more information about your products! ...

Retro Package Designs

In terms of package designs, different types of designs with many different themes come to the fore. These themes are influenced by different periods, different cultures, and different fields of art, and they reflect these influences. There may be different trends in how people view these themes over time. For example, the vintage design trend has been trending more than once in different periods. In this blog, we will examine retro package designs, types, effects, and reasons. What is Retro? The term "retro" has been used since the 70s to refer to certain fashions, techniques, uses of materials, and design styles. On the other hand, it is also used to categorize certain styles. Reflecting on things that point to the past is a common usage today. Retro is often used in various fields, such as cinema, music, visual arts, and textiles. He defines retro as a design element that combines nostalgia with the recent past. Use of Retro Design in Package Designs The retro design theme has a wide range of uses in package designs. It is a logical option to include retro design elements in the packages of products that aim to give a nostalgic feeling. Through these items, you can level up your products in terms of product and package matching. The retro design theme is often prominent in clothing. Many people like retro-style textiles, and this theme is often appreciated. For this reason, making retro designs on the packaging and boxes to be used for textile products stands out as a priority option. By looking at LuxBoxPack's wide range of products, you can choose the box that has the right items for your brand. The Importance of Design Elements It is an important issue to use design elements in line with the demands and needs of your customers. We can say that it is one of the issues that affect your customers' view of your brand. Creating a good-looking experience at first sight for your customers increases the likelihood that they will purchase the product or provide positive feedback. Meeting the customer's specific design requirements and designing the box accordingly will help the customer choose a brand more often. LuxBoxPack's packaging boxes will help you achieve the ideal level of design to present to your customers. Conclusion Many different design elements such as retro will increase the appreciation of your customers. You can consult LuxBoxPack for carefully designed packages. ...

Choosing The Right Product Packaging