Choosing The Right Product Packaging

18.04.2024

Products make the world go round. The right custom product packaging can make a good product great. It could also give your brand the boost it deserves.

You should know that a stylish design and top-notch branding is the secret to every piece of product packaging.

Make sure your custom product packaging is durable!

Custom product packaging must be able to travel with ease and minimal damage. It's critical for your packaging to have a great design that says: I've been made for you.

But the packaging boxes for the product must also be practical. You will need to focus on materials that are specifically designed for strength if your product is bulky.

If your product will sit on a retail shelf, then you will need to put more effort into the outdoor display. Here's where a superior print finish comes in handy.

Packaging that stacks well, like a rigid box will help to reduce damage. It is easy to pick up and place a rigid box inside a cargo hold.

Packaging made from sturdy corrugated carton is worth considering for something a little more heavy-duty. This particular material offers excellent support.

Such packaging types are easy to display and can survive a few knocks and bumps between shipping and hitting the shelves. Which brings us to our next point.

Find the right material for your packaging design

Consider what's best for your product when picking the weight or thickness of your packaging material.

Here’s a quick guide to help you out:

Paperboard

Coated white chipboard used for folding cartons trays and sleeves. This lightweight material yields excellent printing results. It’s best when used for food, dairy, cosmetics, pharmaceuticals, hardware items, and retail products.

Corrugated

Board composed of paperboard with fluted medium paper laminated to it. It is sturdy yet flexible. It’s ideal for produce, fragile and/or heavy items, subscription boxes, shipping boxes, and e-commerce packages.

Take the time to get a feel for the various materials that you have available. Find out the best and make it one of the foundations for your custom packaging decisions.

Size matters for product packaging

Let's say your packaging for the product comes in four different sizes. Think how economical you will be with the size of the custom boxes as well as the package material.

You may be able to design two packages of different sizes which will accommodate all four sizes. Not only will this save time and money, but it will also ensure consistency across your products – and everyone likes consistency.

Know who you’re designing custom packaging for

One of the most important things you need to remember when choosing the right custom product packaging is to understand your target audience... After all, they are the people who’ll buy your products.

Before finishing your design and placing your order, carry out some market research, figure out your key demographic and cater to your audience’s needs.

Think about product packaging ergonomics

Ergonomics is a term for the way people open up and interact with the packaging of your product.

That is an important part of the process of packaging design. Depending on your product, you will need to fit the size and shape of your packaging.

At the same time it has to suit the needs of the consumer.

When people have difficulty opening up your product, their frustrations may prevent them from coming back for more.

So remember: ergonomics is important.

Final Thoughts

Choosing the right packaging for your product may be a tough decision. But there are a lot of options to choose from.

It's definitely worth weighing your options before you start designing your packaging.

Just remember that custom packaging doesn't have to be a challenge. It can have a major impact on any brand, whether you are designing product packaging for a large company or a small business.

WHAT IS KRAFT PAPER?

Kraft paper and bags have become widely used products in recent years. We can summarize the reasons for this use as having advantages in terms of savings, environmental impact, and safety. Kraft paper is made by gluing corrugated cardboard boxes and brown wrapping paper to each other in layers. But sometimes they can also be used in the form of plain and thin paper. Kraft paper has a natural appearance and is produced from organic material. This type of paper is recyclable and environmentally friendly. Kraft paper is a durable material and costs less than other products with an equivalent function in the industry. Its print-friendly structure allows it to be used by many brand options. Benefits of Kraft Paper The main advantage of kraft paper is that it is durable and strong due to the materials it contains. It has a longer shelf life than many equivalent materials and is more resistant to puncture and tear damage than paper. Kraft papers can be obtained from trees that are imperfect and cannot be used for other work. Kraft paper, which is easier to produce, has an ideal cost-performance ratio. Kraft Paper and Packaging Kraft paper is a frequently used material in product packaging. Thanks to its features and versatility, it saves time and money. Corrugated cardboard is an important raw material that provides these advantages to kraft paper. Its durable, inexpensive structure, suitable for creativity and various design ideas, provides an advantage in its use as a packaging material. Its lightweight structure helps to reduce transportation costs. Kraft Paper and Design Kraft paper offers a woody and elegant look with its natural and simple texture. It appeals to customers looking for a natural and unprocessed product with its appearance. Besides its elegance, this natural and simple structure makes it ideal for branding and design options. You can count on LuxBoxPack for packaging and box designs made of kraft paper that frees creativity while limiting costs. You can contact us immediately to get information about our special solutions. ...

How Can You Recycle Your Boxes and Packages?

Individuals today pay attention to the recyclability of many products in their lives due to the increased awareness of the importance of sustainability and its rapid increase. Although it is an important and sensitive issue, at some points, the issue of recycling can get out of the control of individuals. Although there have been many steps taken regarding sustainability in the packaging sector and there have been changes in product manufacturing, some businesses do not give this issue the necessary importance and do not make any changes to their raw materials. Individuals, whether directly or online, are faced with packaged boxes for preservation. They raise questions about how to re-evaluate packaging, which has various sizes and is especially difficult to recycle. Although it is mostly a subject that is left to everyone's own creativity, we have made a few suggestions for you to recycle boxes and packages to give you an idea. You Can Build a House and Bed for Your Pawed Friend With the tiny arrangements you will make, especially large-sized packages, you can contribute to your pet's happiness. Despite the fact that we buy them products that they will be comfortable with, cats and dogs prefer to sit and sleep in boxes, bags, or products that they can fit in. In this way, you can re-evaluate a box that your pawed companion shows interest in, by adding a soft cushion inside. You Can Make a Toy for Your Cat Some cat toys can be quite expensive. You can even make toys specifically made for intelligence games out of cardboard boxes. You may play the mole game by drilling 3-6 or 9 holes in the box so your cat can see it and place its paw in it, and you can make this toy with your own hands without spending a lot of money. You Can Use It As an Organizer You may avoid confusion and clutter by making compartmented organizers for both your home and workplace drawers. You can keep your possessions in a more methodical and easy way by altering the dimensions of the boxes according to your drawers and positioning them. You Can Make Them Compost Bins for Your Garden Cardboard boxes, which have soil-healing properties, can be very beneficial when used correctly. With cardboard boxes that create a compostable effect in gardens, you can create a buffer for worms and make planting more efficient with cardboard that suffocates the soil. Despite all the suggestions above, acting consciously for your brand and having sustainable packaging will enable you to stand out from your competitors in the sector and reach wider target audiences. For more information and answers to your questions, you can reach LuxBoxPack via its website. ...

How Packaging Visuals Affect Consumers?

In the era of soundbites and 10-second marketing videos, "consumers don't always read messages on the pack," says Leatrice Eiseman, managing director of the Pantone Color Institute. The majority of the public are now becoming more accustomed to clicking icons while exploring concepts or following instructions, reminding that "we often live in an unwritten world full of images". In fact, it has been proven from time immemorial that colors have such a vital part in today's communication world and it is a fact that stands before our eyes. Point of Purchase Decisions and Packaging Design Research reveals that 70-85% of purchasing decisions are made at the point of purchase. Choosing the most attractive color, shape, size, and textural effect are among the most important decisions you can make for your packaging. When used correctly and wisely, your packaging: It saves you from the chaos in the market. It gives the first impression that can trigger a purchase. It provides communication with the consumer through elements such as shape, feels, coating, and graphics. It creates an environment for an emotional reaction. Your packaging among many product options; It must meet the demands of consumers who move quickly, scan a wide variety of products, and make decisions in seconds. Your Brand Message Additional features such as color scheme, package shape, graphics and metallic elements, windows, or ease of opening are all considered factors that create an emotional response in the consumer. While determining topics such as color selection and textures, good research should be done on the market segment and the topics that your prospective customers like or dislike in the market. You should have a package that presents your brand message in the most appropriate way to what your product indicates among today's consumption concepts such as entertainment, luxury, wellness, beauty, and health. Packaging Development When developing package design and textural elements for a new product, an in-depth evaluation of your market is a critical part of the packaging design process. Factors to consider include: Age Range Gender Economical Situation Education Level Cultural Preferences Smart Color Use With the clever use of colors, the eyes will be on you in a targeted market and the "attention", which is the first critical step in purchasing, is thus drawn. Remember, if a consumer has little knowledge of the brand, her / his only source of information is the color, design, and shape of the packaging. Texture and Coating Using all the elements that attract the attention of the consumer is an important factor in successful packaging design. Textural elements and surfaces can spark even higher interest in consumers and inspire a closer look. That's why special textures and surfaces invite a tactile response and more interaction with your product. It's Your Turn with LuxBoxPack As LuxBoxPack, we work with a method where we make all the decisions while creating a new product packaging for you or rebranding a product. Contact us now for custom packaging designs in a variety of colors, shapes, textures, and surfaces, along with our industry experience regarding consumer reactions. ...

Colors That Can Be Used in Valentine's Day Box Designs

Valentine's Day is one of the days when original and eye-pleasing designs gain the most importance. For this reason, the box designs of the gifts to be given for today come to the fore. One of the factors that makes a box design pleasant and acceptable is the choice of color. With the right color selection, your chances of satisfying your customer’s increase. While using harmonious colors can make a box design remarkable, the opposite preferences can also have negative effects. By choosing LuxBoxPack designs, you can have boxes that reflect your products most accurately. Colors for Valentine's Day Colors are pleasing to the eye and express their unique meanings. For this reason, it is important to choose the color carefully. Gifts that represent feelings such as love, kindness, and grace are often preferred on Valentine's Day. Pink, which expresses emotions such as love, calmness, respect, care, sensitivity, will be suitable for your Valentine's Day gift boxes. The dark blue color, which represents loyalty, trust, and authority, will also be suitable to reflect your goodwill. It is open to use in many other colors apart from these colors. However, choosing a color suitable for the gift or day you want to give is always a more logical and harmonious choice. Harmony of Colors Among Each Other In addition to using colors to convey the right meanings, it is also important to use the right color combinations. Using colors in harmony with each other will make them look nicer and better reflect their meaning. This is an important issue for your customer satisfaction and your brand image. For example, it may be appropriate to use pink together with colors such as brown, white, and gray. Another color we mentioned, dark blue, is a color suitable for use with brown, gray, light yellow, orange, red and white. You can also see this color harmony in LuxBoxPack's special box designs for Valentine's Day. Conclusion It is one of the details that will increase customer satisfaction to make color choices for your Valentine's Day gift boxes harmoniously and correctly. By contacting us, you can get support from our experts about your box designs and preserve your products with suitable designs for Valentine's Day. ...

Special Boxes For Ramadan In E-Commerce Sector

Ramadan is with us again with all its abundance and joy. Like every year, the month of Ramadan brings about a change and differentiation with itself. Restaurants, markets, stores, and even brands feel this spirit of change and keep pace. Store, product, and advertisement designs are decorated with elements of Ramadan and a meaningful presentation is created for customers. That's why e-commerce boxes, like every brand item changing specific to Ramadan, must participate in this change because all items of your brand must reflect the Ramadan spirit and fully meet the customer expectations. To prepare your brand for the e-commerce market in the best way, you need to bring special Ramadan designs to your product boxes, and LuxBoxPack's special product box designs for the month of Ramadan are the most important parts to complement your brand's appearance. If you want to reflect the spirit of Ramadan completely, you can start the change by choosing the most suitable box types for your products. Now let's take a look at the Ramadan-specific box types you can use for your products with LuxBoxPack. Handmade Box You can package many products such as chocolate, food, Turkish delight, glassware, olive oil, and home textiles with handmade boxes. These boxes, which can be produced in any desired size, protect best regardless of the size and type of the product. With offset printing, you can add symbols, objects, and colors that best evoke the month of Ramadan on handmade boxes. You can uniquely develop box designs with design techniques such as gilding, embossing lacquer, grain, and embossing. For example, you can create a sparkling crescent design with gilding so you can use an indispensable symbol of Ramadan nights in an eye-catching way. In addition, with LuxBoxPack you can achieve an unusual box design with drawer, ribbon, and magnet closure techniques. Cardboard Box Cardboard boxes, which can be used as inner and outer packaging, feature multi-color and photo-quality printing. Offset printing of 1-6 colors can be made on these boxes, lamination and lacquer processes can be applied. In this way, you can successfully apply the Ramadan designs you want for your product boxes. With LuxBoxPack, you can produce automatic bottom lock, manual bottom lock, automatic filling packages with cardboard boxes according to your needs. You can meet your best design and functional needs for many product types such as food, textile, chocolate, perfume, and gift with this box type. Corrugated Box Corrugated boxes are one of the most used box types for your brand in the e-commerce sector because these boxes made of corrugated cardboard are famous for their durability. It is generally used as outer packaging. If you are a brand that provides special service to Ramadan in the e-commerce food sector, it is one of the box types you will need most and it is the first choice of brands that prepare special food parcels for Ramadan. Corrugated boxes, the first choice for a variety of food and food products, keep food both warm and safe. With LuxBoxPack, you can reflect your desired Ramadan design to corrugated boxes with flexo printing between 1-4 colors. Differentiate Your Brand in E-commerce Sector with LuxBoxPack LuxBoxPack is ready to help you in the best way by producing e-commerce boxes for your brand for the month of Ramadan. For many printing, packaging, packaging, and box design suggestions for product boxes, contact our LuxBoxPack expert team immediately and we will help you improve your brand and increase your customer satisfaction! ...

Pleasant Packaging of the Gluten-Free Industry

Packaging for gluten-free products is an important area of use that will highlight the gluten-free diet, which has become an important segment of the food industry. People with celiac disease must consume gluten-free products. So recently, gluten-free products have gradually become vital, with some people not avoiding wheat and flour for their personal preference. For this reason, the sector expanded and went to different packaging ways for its target audience. This interest has brought new and original packaging specifically to gluten-free products. This type of packaging takes shape according to the product in it. At this point, brands avoid exaggeration and prefer natural and elegant packaging methods. On the packaging, there should be remarkable statements about the product and gluten-free. In this way, it is separated from other product packaging and any confusion is prevented. For instance, if the product is a pretzel, linear packaging can be used, while for gluten-free pizza, thin horizontal packaging with a window can be used. With this kind of packaging, the products become remarkable. At the same time, besides consumption by consumers, it allows it to be shared on social media by photographing it due to its visual beauty. Gluten-free product packaging, which reveals the reassuring content for those who want to live healthy, draws a very important image. Because with specially thought-out packaging, the manufacturer will have a classier image and the brand's stance in the eyes of the consumer will be strengthened. In this respect, special packaging will offer a simple yet striking functional solution that goes directly to the subject. With the packaging, which is a kind of decoration of the product, you can appeal to different consumers, and you can ensure that even individuals who will not prefer the product buy it. With packaging with an aesthetic stance, you will highlight your niche products and make the packaging worth keeping for consumers. Correct Address of Packaging: LuxBoxPack If you need packaging for organic, gluten-free, or any product, LuxBoxPack has the right solution for you. Contact the creative team of LuxBoxPack now for gluten-free and accurate packaging solutions! ...

Types Of Carton Bags That Can Be Used In The E-Commerce Sector

With the increasing demand for products in the e-commerce sector, there is a great increase in demand for packaging to be used for the delivery of products. Brands are looking for the most suitable packaging types for their products and want to obtain these packages with reasonable costs and the delivery of the product. In this case, cardboard bags come to the aid of brands first. Cardboard bags; It is one of the best packaging solutions especially for brands producing food, textile and cosmetic products. Cardboard bags for LuxBoxPack are an excellent type of packaging that is produced inexpensively and provides convenience during waste. At the same time, cardboard bags, known for being environmentally friendly, make a great contribution to nature as they are produced from 100% recyclable materials. Now, let's take a look at the types of cardboard bags that your brand can use in the e-commerce sector with LuxBoxPack. Kraft Bag Kraft bags produced with natural paper and a high-quality printing process will enable you to take a big step towards the environmental friendliness of your brand. These bags, which are 100% recyclable, can be reused without becoming waste. Kraft bags, of which LuxBoxPack is an expert, can be produced with different printing, process and handle options offered for other cardboard bags and boxes. It will be your best assistant especially for your food and cosmetic products. Food Bag Food bags are among the most used bag types, especially in the pandemic period. It is an extremely environmentally friendly packaging type with 100% recyclable materials. Its ability to retain heat and its easy portability will be the most effective assistant of your brand in the food industry. With LuxBoxPack, food bags can be produced by your brand and products and in desired designs. Eco-Friendly Cardboard Bag Unlike other cardboard bags, environmentally friendly cardboard bags are produced without the use of coatings. At the same time, it is an elegant and durable type of cardboard bag made from recyclable materials. LuxBoxPack offers different printing, process and handles options for kraft bags, as well as for environmentally friendly cardboard bags. It is a durable packaging solution that can be used especially for textile, optical and cosmetic industry products. Differentiate Your Brand with LuxBoxPack's Cardboard Bags LuxBoxPack is ready to help your brand in the best way by producing cardboard bags suitable for your products in all areas of the e-commerce industry. For many printing, packaging, packaging and box design suggestions on cardboard bags, contact our LuxBoxPack expert team immediately and we will help you to develop your brand and increase your customer satisfaction! ...

Laminated Luxury Cardboard Bags: Durable and Stylish Packaging Solutions

Cardboard boxes used in various sectors such as clothing, footwear, cosmetics, and more play a crucial role in presenting products to customers. Known for their high-quality, laminated cardboard boxes, they successfully attract customers by fulfilling their role at this stage. In this blog post, we will examine the durable and stylish structure of laminated cardboard boxes. What is Lamination? Lamination is a process that enhances the durability of cardboard boxes. This method is performed by placing a specific coating on top of the boxes. Through lamination, cardboard boxes become more resistant to water, moisture, and dust. Moreover, these materials offer an aesthetically pleasing look. Advantages Laminated cardboard boxes are produced in various sizes and colors, providing packaging solutions suitable for the needs of every industry. These boxes used in packaging products such as clothes, shoes, and cosmetics can increase the prestige of the products, positively affecting customer loyalty. Design It is also essential to think about the design of laminated cardboard boxes. A stylish and eye-catching design makes a product more appealing. As a result, the design of cardboard boxes is extremely important in developing brand image. Printing the logo or brand name on the cardboard bags also helps customers remember the brand more easily. Biodegradable Lamination The lamination process we mentioned can now also be done with biodegradable lamination. If a paper package is coated with a plastic film, the outer layer must be peeled off for it to be recyclable. Biodegradable lamination eliminates this process and can be directly recycled. This type of lamination can prevent harmful carbon emissions from polluting the environment, making it a contribution to nature. In conclusion, laminated cardboard boxes play a crucial role in presenting products to customers. Laminated cardboard boxes are a durable and stylish packaging solution that enhances product prestige and increases brand value. For more information on this topic and to find the right laminated cardboard box for your brand, you can contact LuxBoxPack. ...

Kraft Paper and Its Benefits

The term 'kraft paper' probably makes you think of a couple of things. But it might come as a surprise to you to hear that kraft paper is cardboard in its simplest form. Layers of laminated brown wrapping paper together make the traditional box of corrugated cardboard. But it is also used as a flat, thin sheet of paper. That leaves it to solve hundreds of problems, possibly thousands. This simple brown paper can be of benefit to your company. It helps with security, branding, environmental impact and saving money. What is kraft paper? Kraft paper is a material that is naturally biodegradable. It is used for packaging and protection in a wide range of industrial and commercial operations. It's natural 'woody'-looking appearance means it's also suited to a range of branding choices. The name derives from the German “Kraft”, which means “strength” or “force.” Here's how that strength comes in: How is kraft paper made? Back in the late 1800s, the engineer Carl F. Dahl was working in a paper mill. His job was to make the best paper products possible. A few types of paper turned out not to be strong enough for their intended use. So Dahl has begun to change the chemicals used throughout the production process. When the wood chips come to the paper mill to be turned into paper, they are crushed and mixed with the adhesive. Dahl found that the treatment of one of the elements of the wood chips with sulphates, once ground to a pulp, made the final material stronger. Hence the name kraft paper - literally strong paper. Having discovered the true strength and versatility of this new material, it quickly became a staple for the packaging industry-and the food industry. Benefits of kraft paper The main advantage of recycled brown paper is that it is exceptionally strong due to its increased sulfur content and decreased lignin content. This stronger form of paper has a much longer shelf life than alternative materials and is much more resistant to piercing than paper. Brown paper can be made from many types of wood, such as pine, bamboo and oak. This means that it's easier to create, so there's an abundance of it available, which promotes lower material costs. The quality of wood can be quite broad, which means that high and low-density woods can be mixed together. A lot of kraft paper is made from imperfect trees that are not suited to other functions. Since it retains its natural color and texture, there is no need for an extra step of bleaching. This saves money as the material needs to be handled less and keeps chemicals out of the environment. The chemicals used in the production of kraft paper are easily recovered and reused, again and again, to foster a circular economy. Byproducts of the kraft paper manufacturing process, such as tall oil, continue to be reprocessed and used in asphalt and fire-starting bricks. Kraft paper & packaging Pure brown paper is a popular material in product packaging. Thanks to its versatility as a packaging material, it can save your business time and money. Here's the reason: Corrugated cardboard made of kraft paper is the default shipping option for a number of reasons. It's lightweight It's sustainable It's cheap It can be custom printed Because it's lightweight, corrugated kraft boxes don't add any extra weight to your product. Keeping your item's total weight down means lower shipping costs for you. Kraft paper branding & design options This humble brown paper is not only adaptable in terms of use. It's just as versatile when it comes to branding and visual design. The natural, wood-like texture is due to the unbleached pulp that, when processed, looks a lot like the natural texture of raw wood. This makes it a fantastic 'black' canvas for many brand types. Brands that use minimalism as a design concept often use the simple texture of kraft paper as a means of focusing on that 'less is more' idea. Due to its natural look, many 'eco-friendly' brands use kraft paper in their branding. The look and texture gives an earthy, woody feel and helps to resonate with customers who are looking for an unprocessed 'raw' product. Final thoughts Kraft paper is something we come across daily. Its versatility for both boxes and paper gives it a place in your packaging suite, both as a protector and as a canvas for your branding. ...

3 Creative Ways of Using Custom E-commerce Packaging

Your unboxing experience is crucial to building your brand. The package that gets delivered is usually the first in-person interaction that a consumer has with your brand. What you are offering during an unboxing should not just match your digital experience, but should raise it up. The more thoughtful your design, the more memorable your consumers will find the moment. 1. Most branded experience is the best experience A custom package always makes the connection more personal, which is exactly what you want to do when your brand is focused on curating experiences. Through the inside out, marketers should brand their boxes to boost their audience's customer experience but also to improve market awareness. Related branding and aesthetics combine to create a package that plays a part in the experience that you are selling. The more beautiful and branded the box, the more likely it is that consumers will share on social media and raise awareness about your brand. Your box is no longer just a shipping vehicle, it's a special moment for you to focus on. Use custom packaging to start a conversation with consumers and you'll have given them the best experience possible. 2. Leave a lasting first impression You have already heard it and you will hear it again: first impressions matter! First impressions actually make the difference between a customer lost and a loyal one. This may be the difference that makes or breaks your business, and why you need to be deliberate about your packaging. Creative packaging is used to provide a truly unique experience, if not better than in-store experience. 3. Offer a special experience to your special customers Loyalty programs can ramp up consumer activity dramatically. To make the most of that community commitment, pair your program with exclusive, branded packaging. Custom packaging not only provides your partners with an exciting, shareable moment, it also builds a cohesive narrative for your brand. Nothing says, "We love you," just like a generous present and a matching luxurious box. Get Creative With Your Packaging and It Will Pay Off If you haven't thought about how your packaging represents your brand, it's time now. It may seem like a daunting task to get thoughtful about your unboxing experience – but as online shopping gradually becomes the experience consumers prefer, it is a crucial investment. Creative, custom packaging enables you to build your brand effectively and create a new conversation with your consumers. Investing in it now will pay off as the packaging makes a new impression. Are you ready to elevate the experience of your brand? ...

Choosing The Right Product Packaging