Choosing The Right Product Packaging

21.12.2024

Products make the world go round. The right custom product packaging can make a good product great. It could also give your brand the boost it deserves.

You should know that a stylish design and top-notch branding is the secret to every piece of product packaging.

Make sure your custom product packaging is durable!

Custom product packaging must be able to travel with ease and minimal damage. It's critical for your packaging to have a great design that says: I've been made for you.

But the packaging boxes for the product must also be practical. You will need to focus on materials that are specifically designed for strength if your product is bulky.

If your product will sit on a retail shelf, then you will need to put more effort into the outdoor display. Here's where a superior print finish comes in handy.

Packaging that stacks well, like a rigid box will help to reduce damage. It is easy to pick up and place a rigid box inside a cargo hold.

Packaging made from sturdy corrugated carton is worth considering for something a little more heavy-duty. This particular material offers excellent support.

Such packaging types are easy to display and can survive a few knocks and bumps between shipping and hitting the shelves. Which brings us to our next point.

Find the right material for your packaging design

Consider what's best for your product when picking the weight or thickness of your packaging material.

Here’s a quick guide to help you out:

Paperboard

Coated white chipboard used for folding cartons trays and sleeves. This lightweight material yields excellent printing results. It’s best when used for food, dairy, cosmetics, pharmaceuticals, hardware items, and retail products.

Corrugated

Board composed of paperboard with fluted medium paper laminated to it. It is sturdy yet flexible. It’s ideal for produce, fragile and/or heavy items, subscription boxes, shipping boxes, and e-commerce packages.

Take the time to get a feel for the various materials that you have available. Find out the best and make it one of the foundations for your custom packaging decisions.

Size matters for product packaging

Let's say your packaging for the product comes in four different sizes. Think how economical you will be with the size of the custom boxes as well as the package material.

You may be able to design two packages of different sizes which will accommodate all four sizes. Not only will this save time and money, but it will also ensure consistency across your products – and everyone likes consistency.

Know who you’re designing custom packaging for

One of the most important things you need to remember when choosing the right custom product packaging is to understand your target audience... After all, they are the people who’ll buy your products.

Before finishing your design and placing your order, carry out some market research, figure out your key demographic and cater to your audience’s needs.

Think about product packaging ergonomics

Ergonomics is a term for the way people open up and interact with the packaging of your product.

That is an important part of the process of packaging design. Depending on your product, you will need to fit the size and shape of your packaging.

At the same time it has to suit the needs of the consumer.

When people have difficulty opening up your product, their frustrations may prevent them from coming back for more.

So remember: ergonomics is important.

Final Thoughts

Choosing the right packaging for your product may be a tough decision. But there are a lot of options to choose from.

It's definitely worth weighing your options before you start designing your packaging.

Just remember that custom packaging doesn't have to be a challenge. It can have a major impact on any brand, whether you are designing product packaging for a large company or a small business.

Even More Ways of Reducing Packaging Costs

We're back with even more ways of cutting down your packaging costs! 6. Remove what’s not needed Do you include flyers, marketing material or a thank you note in your client's orders? These things are great for your marketing department, but they are causing damage to your fulfillment department and the cost of your packaging. All this is an added expense not only for material, but also for the time it takes to add it to each order. Removing these elements can help dramatically reduce packaging costs. Consider printing a thank you message inside of your product box. Automate advertising emails that will be sent to your client after they receive their order. This cuts the cost of the raw material as well as the times of fulfilment. 7. Utilise custom-sized packaging One growing pain of a growing business is rapidly sourcing packaging. As a consequence, many companies overlook the packaging and opt for a standard size box. This type of packaging is inexpensive , readily available and quick to get and a great solution for a fledgeling business. But while that may work at the beginning, in the long run it's not financially viable. Oversized packaging takes up more space during delivery, so shipping nothing but air costs you more. A box specifically designed for your product does however make better use of the available space. Packaging that 'hugs' your product means that only the required space is used in a delivery truck, and it takes up less space in your shelves. Custom sized packaging means less or even no need for void fill, reducing or eliminating the time and costs associated with empty space filling. Custom packaging is a fantastic opportunity for branding too. Whether it is shipping boxes sent to retailers or packaging sent directly to your end customer, custom packaging and branding go hand in hand with each other 8. Cut down on your void filler usage Void filler is something you would rather not be using. Void filler is a cost that does nothing but fill up empty space. But if you're shipping an oddly shaped product and you've already optimized your packaging design, the use of void filler is unavoidable. It therefore needs to be designed and used with both efficiency and safety in mind so that packaging costs can be successfully reduced. Using an insert or fitting designed for each said product is the best option to minimize empty space inside your packaging. This keeps your product in transit directly in place, meaning less chance of damage and no need to fill in void. A custom insert can reduce the cost of packaging as it means that secondary packaging is not needed. It minimizes the risk of transit damage and also accelerates the packaging process. Custom inserts have the added advantage of making a single sized box fit many products , which means less box sizes to order and store for you. 9. Consider multi-function packaging The number of required packaging materials can grow exponentially as your business grows and implements more products. This often results in many packaging products of similar size taking up space in shelves. By looking at all of your packaging products, save money and try to minimize the number of unique products used. This doesn’t necessarily mean finding a ‘one size fits all’ packaging solution, as this rarely exists. You may have several products that fit in the smallest size box, but some leave plenty of empty space. Rather than a unique box for that product, use your smallest box size, but place the product in a custom insert. This frees up space on your shelves so you can place higher orders, thus ensuring a lower cost per unit. 10. Reduce your number of suppliers Sourcing products from multiple suppliers is a great way to chew up cash that could otherwise be saved. If you decide to change a packaging design element, working with multiple suppliers will only add to confusion. Even the slightest modifications to the design will require you to: ● Contact multiple suppliers ● Ensure they’re aware of the change ● Modify your order to suit said changes ● Check if the changes meet the requirements of the new design By using the one provider for all your packaging needs, there’s one point of contact for all things packaging. Not only does this save you the trouble of contacting multiple suppliers, it can also help you to cut costs of delivery. 11. Process Optimization Inefficiencies consume costs in any process, and suck up more money than they should. By looking at your current packaging processes, you may find ways to speed it up, or even eliminate steps altogether. The zoning of your warehouse is an often overlooked way to optimize a process. If a worker has to walk in opposite directions to get tissue paper and a shipping box, then this is wasted time and money. Your dispatch area should be versatile and set up to handle every product that goes out your door in an efficient manner. 12. Reduce packaging weight and size You pay a delivery fee based on either the size or weight of your packaging materials. Therefore any savings in size and weight reduction are savings in your back pocket. White label products which come in their own packaging, textiles and dry goods are often self-sustainable. That means they do not need a thick corrugated box to be delivered to the end consumer. Less weight means more delivery savings in your pocket, and the smaller size means more space on your shelves. 13. Follow stock closer Too much stock ties up money on your shelves and not enough leads to shortages and delays in fulfilling orders. For this reason you have to know exactly when to reorder your packaging. Working with a vendor who has set production and delivery times means you know exactly how far you need to order your packaging in advance. Use an inventory management system that can automatically place a packaging order when it has hit a minimum threshold. Such software means you'll have to spend less time counting stock numbers manually and you're always aware of what's at hand. You can tie up less capital on shelves with a closer eye on stock numbers, and make the most of the space you have. Final Thoughts There are many savings to be made when evaluating your supply line for packaging. The closer you look, the easier a reduction in packaging costs is for you. But it’s important to remember the fine line between saving money and cost-cutting. The former is what you are after, whereas in the long run, the latter ends up being more expensive. ...

Box Types That Can Be Used In The E-Commerce Sector For The New Year

Christmas is approaching! In the e-commerce world, special day packaging designs are of great importance. For LuxBoxPack, this is directly proportional to the type of packaging the product you sell is placed in and how it is designed. Choosing the right packaging plays a big role in attracting the attention of the consumer and then choosing your brand again. Therefore, making special box designs for the New Year is one of the most important factors for reflecting the value of your e-commerce brand. It is an important step for your brand in the e-commerce sector to share the spirit of Christmas with your customers and to provide an unforgettable experience while keeping the product in the right packaging. Now, let's take a look at the boxes and features that LuxBoxPack has specially selected for the New Year. Types of Boxes That Can Be Used for Christmas Gifts and Their Features Bristol Boxes Bristol box is a member of the corrugated cardboard box family. Although it is generally used as direct product packaging, it may be the best choice for a new product packaging, especially on special occasions such as New Year's Eve. Especially shoes, medicine, textiles, etc. It is frequently used in products. In addition, with LuxBoxPack, Christmas themed designs can be developed with silkscreen, hologram cellophane, and color printing. Coated Boxes Plastered boxes are generally known for their offset printing. With offset printing, you can best place the desired design on the product package. In addition, the glossy and matte cellophane covering technique can be applied to the outer surface of Christmas gift boxes with LuxBoxPack. This way you can add more sparkle and eye-catching colors to the box. It can be used in many areas such as plastered boxes, chocolate boxes, home appliances, textile, and gift boxes. Cut Boxes Cut boxes are also a member of the corrugated cardboard box family. It is frequently used in the food industry such as pizza, lahmacun, and in the canning of electronic products. In the e-commerce food industry, you can decorate your lunch boxes with special designs for that day for your food orders on New Year's Eve and special occasions. It is also produced from extremely environmentally friendly and recyclable materials. Craft Boxes Craft boxes are among the most preferred packaging in the e-commerce world because of their advantages such as being useful and cost-effective. It is mostly used in cosmetics, personal care, and organic product packaging. You can easily customize the designs of your kraft boxes by using CMYK and offset printing techniques in LuxBoxPack craft boxes. Post-printing processes such as embossing, gilding, and foil that reflect the New Year's spirit can be easily applied on craft boxes. With LuxBoxPack craft boxes, you can make personal prints special to your customers and give them an experience that will remind them of the spirit of the New Year. Increase the Value of Your Brand with LuxBoxPack's Christmas Designed Boxes LuxBoxPack is ready to help your brand in the best way by producing new year and special day designs for your products in all areas of the e-commerce sector. Contact our LuxBoxPack expert team for many prints, packaging, packaging, and box design suggestions for the New Year, and we'll help you improve your brand and increase your customer satisfaction! ...

Types Of Carton Bags That Can Be Used In The E-Commerce Sector

With the increasing demand for products in the e-commerce sector, there is a great increase in demand for packaging to be used for the delivery of products. Brands are looking for the most suitable packaging types for their products and want to obtain these packages with reasonable costs and the delivery of the product. In this case, cardboard bags come to the aid of brands first. Cardboard bags; It is one of the best packaging solutions especially for brands producing food, textile and cosmetic products. Cardboard bags for LuxBoxPack are an excellent type of packaging that is produced inexpensively and provides convenience during waste. At the same time, cardboard bags, known for being environmentally friendly, make a great contribution to nature as they are produced from 100% recyclable materials. Now, let's take a look at the types of cardboard bags that your brand can use in the e-commerce sector with LuxBoxPack. Kraft Bag Kraft bags produced with natural paper and a high-quality printing process will enable you to take a big step towards the environmental friendliness of your brand. These bags, which are 100% recyclable, can be reused without becoming waste. Kraft bags, of which LuxBoxPack is an expert, can be produced with different printing, process and handle options offered for other cardboard bags and boxes. It will be your best assistant especially for your food and cosmetic products. Food Bag Food bags are among the most used bag types, especially in the pandemic period. It is an extremely environmentally friendly packaging type with 100% recyclable materials. Its ability to retain heat and its easy portability will be the most effective assistant of your brand in the food industry. With LuxBoxPack, food bags can be produced by your brand and products and in desired designs. Eco-Friendly Cardboard Bag Unlike other cardboard bags, environmentally friendly cardboard bags are produced without the use of coatings. At the same time, it is an elegant and durable type of cardboard bag made from recyclable materials. LuxBoxPack offers different printing, process and handles options for kraft bags, as well as for environmentally friendly cardboard bags. It is a durable packaging solution that can be used especially for textile, optical and cosmetic industry products. Differentiate Your Brand with LuxBoxPack's Cardboard Bags LuxBoxPack is ready to help your brand in the best way by producing cardboard bags suitable for your products in all areas of the e-commerce industry. For many printing, packaging, packaging and box design suggestions on cardboard bags, contact our LuxBoxPack expert team immediately and we will help you to develop your brand and increase your customer satisfaction! ...

Types of Cosmetic Boxes

We can say that your brand's box designs will, in a way, form the face of your brand that you show to customers and other brands. For this reason, it is important to review your box designs and make design choices accordingly. These design options include elements of color, shape, and typography. In line with the information we have mentioned, we will talk about the types of cosmetic boxes in this blog post. What Do Cosmetic Boxes Cover? Cosmetics is a general concept that covers products, treatments, and treatments applied to make someone more attractive or to correct their vision problems. In other words, according to this definition, many products, such as all care products, shampoos, creams, and individual hygiene products, are included in the cosmetic product category. When we say "cosmetic boxes," we mean all these product boxes and more. You can consult LuxBoxPack to get the right cosmetic box for your brand. How Should Cosmetic Box Packaging Be? You can make your product current and impressive through your packaging. Benefit from the advantages of different cosmetic packaging designs for different products. This way, you can create the desired perception of your brand and products. To do this fully, there are a few points you need to keep in mind and keep in mind. While making packaging designs, the first rule is to be aware of the needs and tendencies of your customer base and to design accordingly. You cannot offer the ideal product to your potential customers without knowing their needs and trends. Because of this, it is in your best interest to conduct market research that will determine your target audience and their characteristics. Another point is to complete the design by paying attention to the design details. With the results of your market research, it will be in your brand's favor to turn to the design options that your target audience will most prefer and adopt. Another important move where you can diversify and improve your packaging designs is to use interesting and descriptive text on the packaging. The text used carries a large product in the part of appreciating the product for the customer. There is a possibility of taking their opinions in a positive or negative direction. In addition, it is important to give a full explanation and warning because some people have medical sensitivity to some cosmetic products. When designing cosmetic product boxes or product boxes in another field, you should provide diversity and know the key points. You can contact LuxBoxPack for successful and ideal product box designs. ...

How to Make Your Packages Unforgettable

Packaging is now required for transporting or protecting items, whether they are produced in certain industries or purchased personally. Along with this necessity, uniformity is sometimes lessened, and packaging with mediocrity occurs. Whether it is for a little or large-scale firm's products, gift items, or a business that individuals produce and sell from their homes, they must break away from the "ordinary" in order to obtain positive comments and attract more potential clients. Careful planning and thought of how it is presented, as well as the job done, will have a significant impact on your brand and keep you in mind. At this point, a few pointers on how to enhance your brand with the various touches you will include in your packages are provided below. Functionality Individuals have begun to pay attention to the long-term and practical usage of physical products in many aspects of life due to the increasing importance of sustainability today. As a result, product packaging should be created in a durable manner that may be utilized in a variety of locations rather than being limited to a single application. Design Of course, a beautiful design is one of the most significant components in leaving a pleasant and unforgettable impression. The designs you will develop for your packaging with basic color combinations and lines will be memorable by generating an impression at first sight, and will allow people to use them in many aspects of their lives by not tossing them away due to the beauty of the packages. Furthermore, the effect made by a beautiful design will bring usefulness. Durability Although your packaging has value in terms of style and sustainability, the products must arrive in the hands of the buyer intact. In this direction, the packing of the products should be done with care. The usage of various existing types of protective packaging is vital in terms of reducing product damage from negatives such as bumps, falls, and vibrations that may occur during the transit process. LuxBoxPack can gladly assist you if you want to make a difference with your packaging and attract both present and new customers to your brand. You can contact us instantly to discover solutions to your questions if you want to stand out in your industry without wasting time. ...

How To Boost Your ROI For Custom Packaging?

As the competitiveness of the packaging market has been evolving with the passage of time, custom boxes have become even more diverse and innovative. Custom packaging boxes have helped various businesses including new entrepreneurs and small organizations. In this blog article, we will talk about how to boost your ROI for custom packaging. What is ROI? Return on investment (ROI) is a performance measure used to assess an investment's effectiveness or profitability or to compare the effectiveness of several investments. ROI aims to quantify the amount of return on a specific investment in relation to the cost of the investment. ROI is calculated by dividing the benefit (or return) of an investment by the investment's cost. A percentage or ratio is used to represent the outcome. Professionalism Innovative concepts can help customized packing boxes improve. A business might find ways to boost sales by using unique packaging boxes. For your products, custom packaging boxes offer security and better storage. Several concepts can be presented, and in-depth assistance from experienced professional designers can be obtained in this regard. Most businesses are inclined to offer their customers free design assistance. If you provide excellent customer service, you are more likely to keep consumers for an extended period. The finest way to generate income may be through custom packaging boxes. You won't succeed if you act in an unprofessional manner. Qualifications Any company building packing boxes from scratch must be aware of the specifics of custom box packaging, which has its own advantages and disadvantages. It's helpful to have knowledge of packaging boxes. Each box design has advantages of its own. These points can help you make money if they are applied properly. Nothing can stop a designer from achieving a fair share of market success if they have a firm grasp on which styles are most suited for which products. You can contact LuxBoxpack to learn about the advantages we mentioned and to find packaging boxes suitable for your brand identity and products. Conclusion High ROI rates are determined by the trends of each period. Planning a strategy by these trends will increase your success rate. You can increase your chances of success by following the general packaging rules apart from trends. Consult LuxBoxPack for successful and one-of-a-kind packages, and make use of the packing boxes that you can design for your brand. ...

Sustainable Packaging Trends: Eco-Friendly Options and Consumer Trends

The impact of sustainable packaging options on consumer trends is becoming increasingly important today. As consumers' awareness of environmental issues and sustainability grows, companies are taking steps in this direction. Here are some insights into sustainable packaging trends and consumer tendencies that will shed light on the subject: Reduced Plastic Use: There is more and more emphasis on the harm that plastic waste causes to the environment every day. Therefore, among sustainable packaging trends, reducing plastic usage stands out. There is a growing inclination towards eco-friendly options such as cardboard, glass, metal, and biodegradable materials. Recyclable Packaging: Consumers are thinking twice before discarding packaging after purchasing products. Companies are also taking more responsibility in this regard by offering recyclable packaging, contributing to the environment, and meeting consumer expectations. Minimalist Design: Preferring simple and minimalist designs in packaging not only makes products more appealing but also ensures more efficient use of resources. Simplicity is becoming a part of the sustainability trend, replacing complex packaging. Renewable Materials: Using materials derived from renewable sources is highlighted in sustainable packaging. This includes materials like tree-based papers and corn-based plastics. Consumer Awareness: Consumers are attaching greater importance to the environmental contribution of sustainable packaging. Factors such as whether the packaging is recyclable and whether the product is made from sustainable sources influence consumer decisions. Brands' Sustainability Commitment: Brands' commitments to sustainability and eco-friendly practices are also becoming a significant factor for consumers. Brands that clearly communicate transparency and sustainability efforts enhance customer loyalty. In conclusion, sustainable packaging trends have a significant impact on both the environment and consumer behavior. Companies should focus on sustainable packaging strategies to satisfy an environmentally conscious and informed consumer base. Considering that these trends are expected to strengthen further in the future, packaging designs and material choices should be reassessed with sustainability in mind. To learn more about this topic and explore eco-friendly packaging solutions, you can get in touch with LuxBoxPack. ...

Choosing The Right Product Packaging

Products make the world go round. The right custom product packaging can make a good product great. It could also give your brand the boost it deserves. You should know that a stylish design and top-notch branding is the secret to every piece of product packaging. Make sure your custom product packaging is durable! Custom product packaging must be able to travel with ease and minimal damage. It's critical for your packaging to have a great design that says: I've been made for you. But the packaging boxes for the product must also be practical. You will need to focus on materials that are specifically designed for strength if your product is bulky. If your product will sit on a retail shelf, then you will need to put more effort into the outdoor display. Here's where a superior print finish comes in handy. Packaging that stacks well, like a rigid box will help to reduce damage. It is easy to pick up and place a rigid box inside a cargo hold. Packaging made from sturdy corrugated carton is worth considering for something a little more heavy-duty. This particular material offers excellent support. Such packaging types are easy to display and can survive a few knocks and bumps between shipping and hitting the shelves. Which brings us to our next point. Find the right material for your packaging design Consider what's best for your product when picking the weight or thickness of your packaging material. Here’s a quick guide to help you out: Paperboard Coated white chipboard used for folding cartons trays and sleeves. This lightweight material yields excellent printing results. It’s best when used for food, dairy, cosmetics, pharmaceuticals, hardware items, and retail products. Corrugated Board composed of paperboard with fluted medium paper laminated to it. It is sturdy yet flexible. It’s ideal for produce, fragile and/or heavy items, subscription boxes, shipping boxes, and e-commerce packages. Take the time to get a feel for the various materials that you have available. Find out the best and make it one of the foundations for your custom packaging decisions. Size matters for product packaging Let's say your packaging for the product comes in four different sizes. Think how economical you will be with the size of the custom boxes as well as the package material. You may be able to design two packages of different sizes which will accommodate all four sizes. Not only will this save time and money, but it will also ensure consistency across your products – and everyone likes consistency. Know who you’re designing custom packaging for One of the most important things you need to remember when choosing the right custom product packaging is to understand your target audience... After all, they are the people who’ll buy your products. Before finishing your design and placing your order, carry out some market research, figure out your key demographic and cater to your audience’s needs. Think about product packaging ergonomics Ergonomics is a term for the way people open up and interact with the packaging of your product. That is an important part of the process of packaging design. Depending on your product, you will need to fit the size and shape of your packaging. At the same time it has to suit the needs of the consumer. When people have difficulty opening up your product, their frustrations may prevent them from coming back for more. So remember: ergonomics is important. Final Thoughts Choosing the right packaging for your product may be a tough decision. But there are a lot of options to choose from. It's definitely worth weighing your options before you start designing your packaging. Just remember that custom packaging doesn't have to be a challenge. It can have a major impact on any brand, whether you are designing product packaging for a large company or a small business. ...

Wine Glass Box

Wine glasses are delicate as it gets. They are prone to breaking and damage, and should always be handled with great care. Another great solution can be our wine glass boxes. It is a better and much-improved way of carrying wine glasses from one point to another! Thanks to high quality materials and great attention to detail, your glassware will always be safe and secure. Added padding will make sure the glassware is always stable. Your customers will be glad to buy your products, since they come with so many great safety measures! ...

How to Use Packaging as a Marketing Tool?

The sharp rise in e-commerce due to the long-standing pandemic epidemic has completely changed the perspective on packaging. Packaging is an incredibly important element for a brand, no matter what industry it is in. It's a way to convey a message, and in some cases, it can be your first point of contact with a potential customer. Due to the rise of e-commerce, we thought it would be a good idea to use your custom packaging as a marketing tool and revisit some important aspects. We understand the importance of creating a great packaging experience for the consumer, but there are some positive and negative details that companies should consider. Here's what it takes to create an exciting packaging experience. Packaging as Canvas Packaging is the way you present your product to potential consumers in the e-commerce environment. (Imagine you're on the same store shelf with loads of other brands online). This will be your first advertising opportunity, similar to the messaging you might see on a billboard or magazine ad. Therefore, your packaging becomes your canvas. Your ultimate goal is to persuade the customer to choose your product. This is why knowing your audience becomes incredibly important. What are your customer's preferences? Their tastes, interests, experiences, habits, and the list can go on like this. Once you've lined up the questions and identified your target audience, you can design and refine the colors, expression, graphics, and typography that make up your packaging. Personalization While you can't target your packaging for every person who might buy your product, there is always a place to consider the consumer as well. Personalization can mean creating packaging that tells your brand story or speaks candidly to your consumer demographic. An example of this would be generation marketing. What are Gen Z and Millennials oriented and interested in? Does this status include a specific image, color scheme, or slogan? You can also consider investing in custom shipping boxes to stand out in e-commerce. Transparency Packaging transparency is where you build trust with your customers. This essentially means that you are honest about what your packaging says, what ingredients are listed, and what your product is. The food industry provides great examples of transparency. The same cannot be said for sectors such as health and cosmetics. So be clear about what your product can do and what it is. Make sure your package with important information sends an accurate message. If a customer trusts what you say, they will most likely repeat the purchase. Get Packages That Will Be Your Marketing Tool with LuxBoxPack You can contact the expert team of LuxBoxPack for the right packages with a well-thought-out strategy and hitting the point, regardless of the sector. ...

Choosing The Right Product Packaging