How Packaging Adds Value?

21.12.2024

There are many ways in which packaging design helps to create additional value for your product.

We believe that packaging is a key element of the product. The concept of added value is crucial when discussing the idea of a product. Think from your customer's point of view in order to define the added value. What would make him take the extra mile to get your product? Is that free shipping? Your business values? Or perhaps a certain feature of the product or service you provide?

An appealing design gives a positive impression, but if it's done sloppily - it's always a waste opportunity. Packaging for delivery of parcels is an advantage, an aspect which can improve the customer experience quickly. The thing about the packaging is that only seconds after we see the product we form our first opinions.

Thanks to a creative packaging solution you can truly stand out nowadays. As a result, some businesses around the world are recognized for their ideas behind the packaging.

#1 Unusual Ideas

We like solutions which are not standard.

We see how simple things are being used in a distinctive manner. You don't have to dig for solutions because these suggestions come from very practical needs.

Unusual ideas may originate from package opening, utilizing bold colors or specific printing techniques. There are several possibilities.

#2 Double Use

The best examples of how packaging adds value are those where people find packaging more than just a piece of paper.

The decorative box for cakes may be used as a safe place for needles and threads, while in the future an interesting bottle will serve the role of a vase. A cardboard box can have many uses.

In this way, the consumer is tempted not only by the product he needs but also by the added value.

#3 Follow Seasonality

A brand, which doesn't change over time, loses customer interest. But rebrandings can be a perfect way to freshen the brand and improve sales. One of the short-run rebranding ideas is to leverage the seasonality of the product.

Packaging can really be an amazing addition to the product, particularly when the design becomes a piece of art.

Just like Starbucks and its great artsy cups. Those cups attract customers' attention each year. It works both ways:

Calls the attention of new customers who are fascinated by the fancy design
Strengthens the relationship with the current base

#4 Embossed Elegance

One of the techniques used for printing is embossing. It's an elegant finishing method, used to make the brand look more upscale. Subtle embossing adds value, and will be remembered for its distinctive appearance. The three-dimensional effect gives sophisticated prestige to the company.

#5 Solve a Problem

Customers always expect the product to be as user-friendly as possible.

This applies to packaging as well. In fact, packaging design should aim to be intuitive. Choosing an easy-to-open cardboard box over plastic packaging is what your customers might expect.

Conclusion

Packaging can be a way to create added value of your product. As our tips suggest, there are a number of possibilities. While one brand can use seasonality, others might win big with a simpler opening mechanism.

Types of Cosmetic Boxes

We can say that your brand's box designs will, in a way, form the face of your brand that you show to customers and other brands. For this reason, it is important to review your box designs and make design choices accordingly. These design options include elements of color, shape, and typography. In line with the information we have mentioned, we will talk about the types of cosmetic boxes in this blog post. What Do Cosmetic Boxes Cover? Cosmetics is a general concept that covers products, treatments, and treatments applied to make someone more attractive or to correct their vision problems. In other words, according to this definition, many products, such as all care products, shampoos, creams, and individual hygiene products, are included in the cosmetic product category. When we say "cosmetic boxes," we mean all these product boxes and more. You can consult LuxBoxPack to get the right cosmetic box for your brand. How Should Cosmetic Box Packaging Be? You can make your product current and impressive through your packaging. Benefit from the advantages of different cosmetic packaging designs for different products. This way, you can create the desired perception of your brand and products. To do this fully, there are a few points you need to keep in mind and keep in mind. While making packaging designs, the first rule is to be aware of the needs and tendencies of your customer base and to design accordingly. You cannot offer the ideal product to your potential customers without knowing their needs and trends. Because of this, it is in your best interest to conduct market research that will determine your target audience and their characteristics. Another point is to complete the design by paying attention to the design details. With the results of your market research, it will be in your brand's favor to turn to the design options that your target audience will most prefer and adopt. Another important move where you can diversify and improve your packaging designs is to use interesting and descriptive text on the packaging. The text used carries a large product in the part of appreciating the product for the customer. There is a possibility of taking their opinions in a positive or negative direction. In addition, it is important to give a full explanation and warning because some people have medical sensitivity to some cosmetic products. When designing cosmetic product boxes or product boxes in another field, you should provide diversity and know the key points. You can contact LuxBoxPack for successful and ideal product box designs. ...

Elevating Your Brand with Custom Gift Boxes

Imagine a world where there are no customized packaging and custom gift boxes. Anything you send through the mail goes in the same boxes, with little to differentiate between your products and the others. Nobody shares pictures of your packages on social media and people don’t make buying decisions based on packaging alone. Sounds horrible, doesn't it? To run a business in the modern world today means to keep up with marketing trends in order to compete with other companies like yours. Many people buy things online in the comfort of their pajamas. So, your top competitors are just a few clicks away. It's no surprise that the most human brands win in our fast-paced business culture. And... custom gift boxes are a simple way to add that human element to your brand. They will help reinforce the connection between human and business with which many e-commerce companies are struggling. Custom gift boxes elevate the customer experience Customized gift boxes are easy to incorporate into your shipping and packaging process. They are cost-effective, robust and tell your story from the outside in. They help attract new shoppers at the end of the day, and keep current customers coming back to your brand. The custom gift boxes offering extra thoughtfulness will affect your clients and reinforce why they chose you. When done well, the added thoughtfulness helps your brand: Create space between you and your competition Increase the perceived value of your products Turn everyday shoppers into brand ambassadors Show appreciation for your customers Improve the buying experience Custom printed gift boxes are way cooler than stock packaging Stock packaging may cost next to nothing. Yet it is a waste of precious marketing space and creates a bad purchasing experience. Custom gift boxes are no longer optional in a market where 75 percent of consumers care about package design. They’re required to: Exceed consumer expectations and draw them to your brand Allow your products to stand out Make your customers feel appreciated and cared for Encourage word of mouth marketing Rigid boxes add to the elegant perception of a top-notch brand Rigid boxes are mostly associated with the sleek and luxurious brands. And, because of their durability they help to showcase your care and attention to detail. Without modifying your product 's design or functionality, rigid boxes help boost consumer awareness of your brand. 90% of consumers in today's world reuse product packaging when they can. Using rigid boxes, therefore, ensures that your marketing message can be seen and heard again and again. Conclusion The design of the gift box packaging may sound like a difficult process but it does not have to be. Once you know what your customers expect, it becomes a smooth process to design a box which exceeds those expectations. Don't forget that you can print inside and outside of your box. Use each space to tell your story, and add your packaging a layer of elegance. Let the personality of your brand shine! ...

5 Key Features of a Good Macaron Box

Macarons are meticulously prepared French pastries that are visually appealing and delicious. The presentation of these elegant treats is just as important as their taste. That is where the macaron box comes into play. A good macaron box preserves the product and is crucial for customer satisfaction and brand image. So, what features should a good macaron box have? Durability: One of the most significant features of a good macaron box is its durability. Macarons are delicate and can easily be crushed or broken due to their fragile structure. Therefore, the box must be resistant to external impacts. Boxes made from high-quality and robust materials prevent the products from being damaged during transport. Additionally, a durable box helps maintain the freshness of the macarons. Aesthetic Design: Macarons are known for their vibrant and attractive appearance. Therefore, the design of the box should be as eye-catching as the macarons themselves. Color coordination, patterns, and the overall appearance of the box are essential for attracting customers' attention. An aesthetically pleasing design ensures the box stands out on the shelves and enhances your brand's prestige. Moreover, a sleek and elegant design gives customers the impression they are buying a high-quality product. Appropriate Size and Compartments: Macarons are delicate items that need to be placed individually. A good macaron box should have compartments where the products can be placed neatly without touching each other. These compartments help maintain the shape of the macarons and prevent them from moving during transport. Additionally, the size of the box should match the number of macarons. A box that is too cramped or too spacious is far from ideal in terms of aesthetics and functionality. Eco-Friendly Materials: Environmental consciousness is becoming increasingly important among consumers today. Therefore, using eco-friendly materials in macaron boxes provides a significant advantage. Boxes made from recyclable or biodegradable materials help your brand project an image of environmental responsibility. Eco-friendly materials also make your brand more valuable in the eyes of customers. Ease of Use: A good macaron box should be user-friendly. The box should open and close quickly, and the macarons inside should be accessed easily. Customers not encountering difficulties when opening the box offers them a positive experience. Additionally, the box being resealable helps maintain the freshness of the macarons and provides practicality to customers. In summary, a good macaron box should have durability, aesthetic design, appropriate size and compartments, eco-friendly materials, and ease of use. These elements ensure the safety of the products and reflect the quality of your brand, thereby increasing customer satisfaction. Remember, no matter how delicious your macarons are, how you present them is just as important. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Technological Developments in the Packaging Industry

The packaging industry has become an evolving and renewing sector day by day. Packaging, which plays a vital role in the protection, transportation, storage, and presentation of products, becomes even more effective with technological advancements. Here are the latest technological developments in the packaging industry: Smart Labels and Barcodes Smart labels that go beyond traditional barcodes make it easier to track and trace products. These labels are used to provide consumers with more information about the product and even check its validity. Sustainable Packaging Materials Sustainability has become one of the most important agenda items in the packaging industry. Technological advancements make it easier to use recyclable or compostable materials instead of plastic. Additionally, design innovations that help product packaging use less material while providing the same level of protection are being developed. Smart Packaging Internet of Things (IoT) technology has started to be used in product packaging. This provides benefits to both consumers and manufacturers by offering real-time data about the condition of the product inside the packaging. For example, consumers can now directly track a product's shelf life or temperature with their phones. Digital Printing Technologies Digital printing technologies have brought significant changes to packaging design. Thanks to this technology, customized prints can now be produced faster and more economically. Automatic Packaging Systems Automatic packaging machines help package products faster and with greater precision. This speeds up the production process while reducing error rates. Augmented and Virtual Reality Using augmented or virtual reality in packaging design can provide consumers with more information about how a product will look or be used. This can influence consumer purchase decisions. The packaging industry is producing more sustainable, effective, and attractive packaging by merging with technology. These technological developments, beneficial for both manufacturers and consumers, seem to ensure the future growth of the packaging sector. If you also want to integrate these technologies into your brand, you can contact LuxBoxPack. ...

Box Selectıons For Your New Brand In The E-Commerce Sector

While the e-commerce sector continues to develop, the brands in the sector continue to stay up-to-date and develop by entering this environment. The world of e-commerce, which is more advantageous than the physical environment in terms of cost, is expanding and increasing its population. As a result, the e-commerce box and packaging sector also maintain its vitality for new brands entering the sector. If you are preparing to enter the e-commerce sector, or if you are new in this sector, it is useful to learn about how to deliver your products to your customers. In this article, we have listed the LuxBoxPack box types for brands that are new to or want to enter the e-commerce world. Handmade Box LuxBoxPack hand made boxes are among the most preferred boxes in the e-commerce world. It is frequently preferred especially in the giftware sector due to its luxurious appearance, its structure that can be personalized for the purpose and its cost. Hand-made boxes, which can be easily found in many areas such as textile boxes, chocolate boxes, nice product presentation boxes, candle boxes, can be personalized with the desired prints, dimensions, and designs and are produced by bonding various paper or cloth-based materials to the hard gray cardboard material with the plastering technique. Laminated Offset Box Laminated offset boxes, which are formed by lamination of Bristol paper, are among the most preferred boxes of LuxBoxPack. Offset printed boxes, used as inner and outer packaging, have multi-color and photo-quality printing features. In addition to its ability to personalize it, LuxBoxPack is famous for its printing quality and carrying the desired designs easily. Usually used as a gift box or luxury chocolate and e-commerce box. Luxury Corrugated Cardboard Box LuxBoxPack corrugated luxury cardboard boxes, also known as kraft boxes, are renowned for their environmental friendliness. Boxes are at the top of the green-friendly family because they are biodegradable and made from recycled materials. Thanks to its recyclable feature and materials, its cost-effectiveness makes it the most preferred among e-commerce boxes. Corrugated luxury cardboard boxes, which also have positive advantages in terms of printing and design, are often used in books, gifts or personal care products .After the desired design is sent by the brands, a model can be prepared with a laser cutting technique and an exact sample can be provided before production. Luxury Cardboard Bag LuxBoxPack attracts attention with its laminated luxury cardboard bags and bags, handcrafted using 1st class American Bristol cardboard, fancy imported paper, and natural kraft paper. You can use handle strings and trim strings to perfectly complement your brand in luxury cardboard bags, and you can customize your brand. In addition, you can add visual richness to your designs with various processes such as offset printing, foil printing, partial lacquer, embossing, and grain. Luxury cardboard bags, which we usually come across in the leading brands of the textile industry, are waiting for you with LuxBoxPack solutions. Add Value to Your E-commerce Brand with LuxBoxPack Boxes The importance of e-commerce boxes and packaging is obvious in order to stay in the sector and achieve success. Contact our LuxBoxPack expert team for the most compatible e-commerce boxes for your brand. LuxBoxPack is ready to add value to your brand with its high-quality printing advantage and customization privilege according to the brand. ...

How Should A Memorable E-Commerce Packaging Be?

In the increasingly globalized e-commerce world, traffic is increasing day by day. The ways brands take to be visible are changing gradually, and the importance of catchy e-commerce packaging designs is growing considerably to ensure brand loyalty and create a bond of trust between your customers and your brand. In this article, we have compiled the factors you should consider while designing your e-commerce packages with LuxBoxPack. Advantages of Knowing Your Customers Well It is an advantage for your brand that your packaging designs address your customers directly and are compatible. You can positively affect your potential customers who encounter suitable packaging in the first unboxing experience. Unlike ordinary packaging, you can make your customers feel special thanks to the LuxBoxPack e-commerce packages that you have designed according to your target audience. For example, in the packaging designs of your products for children, you can preserve vitality by using more colorful and vibrant colors depending on the product content. Also, in the packaging designs of your adult products, you can turn to designs that do not look childish and make the product a little more prominent. Dominate the Competitive Environment It is a disadvantage for your brand to stay behind the competitors in terms of design and attention. The fact that the designs are very similar to each other can make it difficult to create brand awareness and reduce the demand for the product. Therefore, dominating the competitive environment, following the trends, and going out of the ordinary will provide you with positive results for your brand. By differentiating your LuxBoxPack packaging designs from those of competitors, you can increase your visibility in the industry and highlight your smart designs. Choosing the Best Packaging for Your Product You can choose different materials for your product. Choosing suitable material for your product will help you reflect on the product concept better. With LuxBoxPack, you can use the more stylish bag or special box designs in personal care products, as well as impress your customers with a packaging design with kraft materials in clothing products. You can turn your plastic packaging into recyclable materials due to applications that will reduce plastic consumption, which has been a trend for the last few years and turn your brand appearance into an environmentally friendly one. As a brand, you can create catchy product packaging with designs that show your environmental awareness. Create Catchy Package Designs with LuxBoxPack For catchy designs that are one of the ways to be visible in the industry, contact the LuxBoxPack expert team. Show your difference in the sector with LuxBoxPack with high quality packaging materials as well as high quality printing features. ...

E-Commerce Boxes That Can Be Used In The Pastry Sector In Turkey

With the onset of the pandemic around the world, a new era has begun in the trade sector. Consumer habits also changed with many changes. During the quarantine process, people had to move their previous life activities home. This new order has greatly affected the trade sector. Now, sitting in crowded restaurants and performing social activities in closed areas pose a health hazard. With the transfer of events such as meetings with friends and special day celebrations to the home environment, the concept of online ordering has taken an important place in our lives. With this situation, it is very important for brands to follow the requirements of the age and to adapt to it. In the food industry, preserving the freshness of home orders in production and being carefully packaged is a very important step in maintaining the customer's loyalty to the brand in this process. Paying attention to the packaging of the sweet or savory food orders that customers order for the elaborate activities they carry out at home will increase loyalty. At this point, the importance of packaging is as great as the quality of the product. In this article, we have compiled LuxBoxPack's e-commerce boxes that you can use for your brand in the pastry industry. Gable Box The gable box will be an excellent option for orders such as cake and desserts for home celebrations and special occasions. The gable box, which is a packaging that provides easy grip with its bag-like design and prevents shaking thanks to the design of products that need to be carried carefully, such as cakes and desserts, will be quite compatible for elaborate packaging. Chocolate Box Another box type that can be used in the pastry industry is the LuxBoxPack's chocolate box. Chocolate packaging is perhaps one of the most important steps in the delivery of your brand's products to the customer. Chocolate boxes and box designs are more important to customers than many other products. At this point, by choosing the LuxBoxPack chocolate box, you can benefit from LuxBoxPack's offset printing service and meet your customers with your designs specially prepared for your brand. Macaron Box Macaron box is a specially designed cardboard box type. Macaron is a dessert that appeals to the eye in terms of its composition and appearance, and for this reason, it is often preferred by customers on special occasions. You can serve the macarons that your customers will order for a special day, celebration, or an elaborate tea time by creating quality packaging with magnet, windowed, locked lid boxes that can be designed upon your request. Food Box Food package options are a type of packaging that is compatible with various food products and provides convenience in the delivery of the product to the customer with its easily portable designs. With LuxBoxPack's food package option, you can easily package many by-products sold in the pastry industry and serve them to your customers. Make Your Brand Stand Out With LuxBoxPack! You can contact our expert team to get detailed information about boxes and to make a difference in the customer experience with LuxBoxPack. As LuxBoxPack, we are ready to help you with our different box types and designs! ...

How Packaging Adds Value?

There are many ways in which packaging design helps to create additional value for your product. We believe that packaging is a key element of the product. The concept of added value is crucial when discussing the idea of a product. Think from your customer's point of view in order to define the added value. What would make him take the extra mile to get your product? Is that free shipping? Your business values? Or perhaps a certain feature of the product or service you provide? An appealing design gives a positive impression, but if it's done sloppily - it's always a waste opportunity. Packaging for delivery of parcels is an advantage, an aspect which can improve the customer experience quickly. The thing about the packaging is that only seconds after we see the product we form our first opinions. Thanks to a creative packaging solution you can truly stand out nowadays. As a result, some businesses around the world are recognized for their ideas behind the packaging. #1 Unusual Ideas We like solutions which are not standard. We see how simple things are being used in a distinctive manner. You don't have to dig for solutions because these suggestions come from very practical needs. Unusual ideas may originate from package opening, utilizing bold colors or specific printing techniques. There are several possibilities. #2 Double Use The best examples of how packaging adds value are those where people find packaging more than just a piece of paper. The decorative box for cakes may be used as a safe place for needles and threads, while in the future an interesting bottle will serve the role of a vase. A cardboard box can have many uses. In this way, the consumer is tempted not only by the product he needs but also by the added value. #3 Follow Seasonality A brand, which doesn't change over time, loses customer interest. But rebrandings can be a perfect way to freshen the brand and improve sales. One of the short-run rebranding ideas is to leverage the seasonality of the product. Packaging can really be an amazing addition to the product, particularly when the design becomes a piece of art. Just like Starbucks and its great artsy cups. Those cups attract customers' attention each year. It works both ways: Calls the attention of new customers who are fascinated by the fancy design Strengthens the relationship with the current base #4 Embossed Elegance One of the techniques used for printing is embossing. It's an elegant finishing method, used to make the brand look more upscale. Subtle embossing adds value, and will be remembered for its distinctive appearance. The three-dimensional effect gives sophisticated prestige to the company. #5 Solve a Problem Customers always expect the product to be as user-friendly as possible. This applies to packaging as well. In fact, packaging design should aim to be intuitive. Choosing an easy-to-open cardboard box over plastic packaging is what your customers might expect. Conclusion Packaging can be a way to create added value of your product. As our tips suggest, there are a number of possibilities. While one brand can use seasonality, others might win big with a simpler opening mechanism. ...

Magnetic Luxury Box

If you want to make a great first impression, give magnetic luxury boxes a chance! These are designed to showcase your product in a spectacular manner. They create a sleek and notable unboxing experience, therefore making your product special for the customer. Even the click of the magnet can create a memorable effect. The construction of magnetic luxury boxes makes them especially durable. They are made from grey board and laminated with cellophane for the luxury look. Optionally, hotfoil stamping can be done. The magnet protects your product, and it can be closed and opened safely repeatedly. No matter what your product is, magnetic luxury box is a great choice. ...

What Advantages Do Laminated Luxury Cardboard Bags Provide for Businesses?

For businesses, packaging has evolved from being just a tool to protect products into a vital element that represents the brand and enhances the customer experience. Companies in the luxury segment seek packaging solutions that reflect the quality and prestige of their products. At this point, laminated luxury cardboard bags stand out by offering various advantages to businesses. So, what are the key benefits of using laminated luxury cardboard bags for businesses? Creates a Strong Brand Image: Luxury cardboard bags are of high standards in terms of aesthetics and durability. Thanks to lamination, the bags achieve a glossy and elegant appearance, helping to strengthen the brand image of businesses. High-quality packaging increases the perceived value of products and enhances the prestige of the brand in the eyes of customers. In this way, the brand leaves a lasting impression on minds. Durability and Long-lasting Use: Lamination makes cardboard bags more resistant to external factors. This structure, which protects against environmental conditions such as rain, moisture, or impact, allows the bags to be used for an extended period. Customers can reuse these durable bags, providing businesses with free advertising. A bag that is used repeatedly enables the brand to reach different audiences. Eco-friendly and Sustainable Solutions: Nowadays, businesses' inclination towards eco-friendly solutions is highly appreciated by consumers. Laminated luxury cardboard bags can be produced from recyclable materials. These bags are ideal for brands that seek both elegance and sustainability. Appealing to environmentally conscious consumers strengthens the brand image of social responsibility. Offers Customizable Designs: Luxury cardboard bags offer businesses various customization options. The lamination process makes it easier to print on the bags and achieve more vibrant colors. Businesses can create awareness in the eyes of customers by using logos, brand names, or slogans on the bags. Additionally, lamination protects the surface of the bag, ensuring that the print remains durable for a long time. Increases Customer Satisfaction: Stylish and durable packaging emphasizes the quality of the product you offer to customers. Luxury cardboard bags take the shopping experience further, making customers feel special. Especially in the luxury segment, the quality of packaging plays a significant role in ensuring customer satisfaction and increasing brand loyalty. The aesthetics and functionality elevate customer satisfaction to the highest level. In summary, laminated luxury cardboard bags help businesses leave a strong impression on customers by offering aesthetics, durability, and customization options. While creating a prestigious brand image, these bags also contribute to sustainability goals by offering eco-friendly solutions. For companies operating in the luxury segment, laminated cardboard bags stand out as both a functional and strategic investment. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

How Packaging Adds Value?