There are many ways in which packaging design helps to create additional value for your product.
We believe that packaging is a key element of the product. The concept of added value is crucial when discussing the idea of a product. Think from your customer's point of view in order to define the added value. What would make him take the extra mile to get your product? Is that free shipping? Your business values? Or perhaps a certain feature of the product or service you provide?
An appealing design gives a positive impression, but if it's done sloppily - it's always a waste opportunity. Packaging for delivery of parcels is an advantage, an aspect which can improve the customer experience quickly. The thing about the packaging is that only seconds after we see the product we form our first opinions.
Thanks to a creative packaging solution you can truly stand out nowadays. As a result, some businesses around the world are recognized for their ideas behind the packaging.
#1 Unusual Ideas
We like solutions which are not standard.
We see how simple things are being used in a distinctive manner. You don't have to dig for solutions because these suggestions come from very practical needs.
Unusual ideas may originate from package opening, utilizing bold colors or specific printing techniques. There are several possibilities.
#2 Double Use
The best examples of how packaging adds value are those where people find packaging more than just a piece of paper.
The decorative box for cakes may be used as a safe place for needles and threads, while in the future an interesting bottle will serve the role of a vase. A cardboard box can have many uses.
In this way, the consumer is tempted not only by the product he needs but also by the added value.
#3 Follow Seasonality
A brand, which doesn't change over time, loses customer interest. But rebrandings can be a perfect way to freshen the brand and improve sales. One of the short-run rebranding ideas is to leverage the seasonality of the product.
Packaging can really be an amazing addition to the product, particularly when the design becomes a piece of art.
Just like Starbucks and its great artsy cups. Those cups attract customers' attention each year. It works both ways:
- Calls the attention of new customers who are fascinated by the fancy design
- Strengthens the relationship with the current base
#4 Embossed Elegance
One of the techniques used for printing is embossing. It's an elegant finishing method, used to make the brand look more upscale. Subtle embossing adds value, and will be remembered for its distinctive appearance. The three-dimensional effect gives sophisticated prestige to the company.
#5 Solve a Problem
Customers always expect the product to be as user-friendly as possible.
This applies to packaging as well. In fact, packaging design should aim to be intuitive. Choosing an easy-to-open cardboard box over plastic packaging is what your customers might expect.
Conclusion
Packaging can be a way to create added value of your product. As our tips suggest, there are a number of possibilities. While one brand can use seasonality, others might win big with a simpler opening mechanism.
