How to Select the Best Packaging for Your Product?

21.11.2024

The packaging does much more than just protect a product. It is an important marketing tool that promotes the brand, highlights the product's best features, and provides an unforgettable consumer experience.

Your packaging can be plain, minimalist, colorful, or printed, depending on your target audience. You can do amazing things with the packaging boxes you choose based on your target audience. In this blog article, we'll discuss how to select the best packaging for your product.

What Should Be Considered in a Good Product Box?

Packing Size

The best packaging not only looks good but also harmonizes with the product. The packaging size helps to imagine the product inside the box. If your products are very large or have unusual shapes, you may need a custom packaging solution rather than relying on wholesale or pre-made options.

Durability

Some products require more care during transportation due to their structure. Safe packaging ensures that nothing gets in the way of hassle-free delivery.

Weight

If your product is heavy, it is essential to choose materials that are built for durability, such as corrugated boxes.

Material

To increase the safety of products made from extremely fragile materials such as glass or ceramics, you should use fillers or inserts.

What will the package be used for?

Will your package be placed on a display shelf? Or will it be distributed globally? Make sure your product is shipped in both secure boxes and attractive packaging before it reaches its recipient.

Consider the following when purchasing packaging for shelf display:

-How much of the package will be visible?

-How will the product appear when placed next to or on top of one another?

-Will it stand out among other products?

However, if your product will be sold and shipped online, you should reconsider your packaging. The additional space may be unnecessary if the product is thrown off or the package is bent.

Who Is Your Target Audience?

It is critical to identify your target audience before beginning the design process so that your package can appeal to buyers. Identifying your target audience can assist you in determining everything from what attracts your customers' attention to the packaging materials they prefer.

As LuxBoxPack, we can design your special packaging package with the highest materials while keeping your brand's identity, target market, products, and image at the forefront.

Seasonal Designs: Customize Packaging For Specific Times Of The Year

We often notice that the packaging of our favorite items changes looks depending on the season or for special occasions. Regardless of the expense of remodeling and production, this method highlights the significance brands place on change and innovation. This is why such inventive and intriguing techniques pique the interest of purchasers. In this blog article, we will explore seasonal designs that may be used for product packaging. What is Seasonal Design? Seasonal designs are intended for the customer who purchases a product; they are a method of marketing and boosting sales through the use of packaging that is strongly associated with the seasons or holidays such as Valentine's Day, Easter, and Mother's Day. Numerous studies have shown that these designs are a very effective option for businesses seeking to make a lasting impression. Companies may be able to stand out from their competitors by using seasonal packaging in a creative way. This could help them give customers something unique, grow their market share, and give them more options. Tips for Seasonal Packaging Designs Make sensible word choices while naming your product in order to lengthen its shelf life. Instead of calling it the "Easter version," you might refer to it as the "Spring version," which has a longer shelf life. Designing a simple package that doesn't need extras like wrapping paper or tissue paper can make it easy for buyers to pick it up and go. Each year, you may use collectible and limited edition package designs to promote sales and establish a loyal client base. Make sure your packaging is consistent with your brand to ensure that shoppers continue to identify your products on the shelf. Remember to share your seasonal design, which you will produce in a short period of time, on your social media accounts so that it may be easily recognized on the shelves! To take these seasonal designs a step further, consider making seasonal designs not just on your packaging but also on your products. In general, your designs should not be for very short daily events. You should observe the culture and consumption behaviors of your audience and follow away accordingly. Conclusion The quality of the packaging you will use and design is important both to make a positive impact on your customers and to protect your products from any damage. Contact the experienced and professional team of LuxBoxPack to ensure that your seasonal packaging is functional and beautiful. ...

Fruit - Vegetable Box

Carrying natural products are always a challenge. Until now. With our fruit-vegetable boxes, you no longer have to think about the problems. It makes sure that the natural products are always safe, while remaining stylish, and reflect the natural qualities of the product to the design. To create a box that is so good at its job, we only use high end materials. We build the box with the highest quality corrugated cardboard, and make carrying fruits and vegetables a no-hassle situation. ...

Why Should You Use Kraft Box?

The packaging industry began to grow rapidly as a result of advancements in e-commerce and digital printing technology, bringing with it leading trends. One of them is Kraft boxes, which have several advantages and are commonly selected by brands. In this blog article, we will discuss the benefits and applications of kraft boxes. What are Kraft Boxes? Kraft papers are a type of paper made from wood and have a different processing procedure than other papers. Like any paper, it is made from woods that have been converted into wood pulp. The woods used for this type of paper are soft. That's why it has long fibers that give the paper more strength and flexibility. Kraft boxes; It is made of Kraft papers, which are formed as a result of a natural process of wood fibers. Thanks to this natural process, it captures its unique natural color. It maintains its leading position in the sector with its sincere appearance, nature-friendly structure and strong material. Why Should You Use Kraft Boxes? When we examine Kraft boxes, we see many advantages. The building's environmentally friendly design makes it less damaging to the environment. The materials used to produce it make it easy to recycle. Therefore, it stands out as a preferable option among other materials. Its recyclable nature also leads your customers to have a positive opinion about your brand image, and in this way, your customers become more attached to your brand. Kraft paper also provides ease of use with its durable structure. This minimizes damage to your products during the shipping process to customers. Usage Areas of Kraft Box Kraft boxes have many different uses. You can use different boxes for products of different sizes. For example, there are different sizes of kraft boxes for food products. It provides comfortable and convenient use for these products and relaxes the hands of the users. Another use is in the field of gift boxes. The building's environmentally friendly design makes it less damaging to the environment. The materials used to produce it make it easy to recycle. On the LuxBoxPack website, you can examine different types of kraft boxes in different designs and use them for your products. Conclusion Kraft boxes have been a rising trend in recent years and have been in increasing use. It is in great demand by customers. You can get kraft boxes suitable for your brand by contacting LuxBoxPack. ...

Magnetic Luxury Box

If you want to make a great first impression, give magnetic luxury boxes a chance! These are designed to showcase your product in a spectacular manner. They create a sleek and notable unboxing experience, therefore making your product special for the customer. Even the click of the magnet can create a memorable effect. The construction of magnetic luxury boxes makes them especially durable. They are made from grey board and laminated with cellophane for the luxury look. Optionally, hotfoil stamping can be done. The magnet protects your product, and it can be closed and opened safely repeatedly. No matter what your product is, magnetic luxury box is a great choice. ...

Which Industries Prefer Silk Paper the Most?

Silk paper is a lightweight, soft, and durable material frequently used in the packaging industry and preferred in various fields. Its aesthetic and protective qualities have led to widespread use across multiple sectors. So, which industries favor silk paper the most? This article will explore the sectors where silk paper is popular. Fashion and Textile Industry: Silk paper is commonly used in the fashion and textile industries to present and protect products in an elegant way. Especially for luxury items such as clothing, shoes, bags, and accessories, this delicate and soft paper ensures products are delivered without damage. It also adds an aesthetic touch to the items, enhancing the brand's image. Jewelry and Accessories Industry: Carefully packaging valuable jewelry and accessories is essential for safe delivery and leaving a positive impression on the buyer. Silk paper is a protective layer in jewelry boxes or accessory packaging. Another reason for its preference in this industry is its ability to provide a delicate and luxurious presentation. Cosmetics and Beauty Products Industry: Silk paper is widely used in the packaging of cosmetics and beauty products. It is ideal for protecting sensitive skincare items, perfumes, and makeup products that may be fragile or easily damaged. Additionally, products wrapped in silk paper offer a more exclusive and premium experience for consumers. Gift Industry: The presentation of gifts is crucial for making the recipient feel valued and special. Silk paper is frequently chosen for wrapping and presenting gifts elegantly. Its aesthetic appeal, along with the variety of colors and patterns available, is one of the main reasons for its popularity in this industry. E-commerce and Retail Industry: With the rise of online shopping, packaging has become increasingly important in the e-commerce sector. Silk paper ensures that ordered products reach the buyer without damage while also serving as a packaging element that emphasizes the brand's identity. Boutique brands, in particular, use silk paper to wrap their products, offering customers a more personalized shopping experience. In summary, silk paper stands out as a packaging material with both aesthetic and protective qualities in many industries. Its primary appeal in fields like fashion, jewelry, cosmetics, gifts, and e-commerce is its ability to present products stylishly and securely. For this reason, silk paper has become a widely used and efficient material in packaging solutions for businesses. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Packaging Ideas That Will Impress Your Customers

When presenting your products to customers, your packaging design plays a significant role. An impressive and creative packaging not only reflects your brand's personality but also shapes the experience your customers will have when opening your product. Here are some packaging ideas that will leave an impact on your customers: Minimalist and Elegant Design: Sometimes simplicity is the most impactful. Packaging your products in a minimalist manner can help create a professional and sophisticated impression. Simplicity can make your products stand out, capturing your customers' attention. Personalized Touches: Personalizing your packaging can make your customers feel special. Name labels, thank-you notes, or custom-designed packaging tailored to each customer can make the shopping experience more meaningful. Surprise Gift Additions: Adding small surprise gifts to your packages to surprise and delight your customers can emphasize your brand's generosity and thoughtfulness. This can potentially increase customer loyalty. Environmentally Friendly Options: Sustainability is now a crucial factor for consumers. Packaging your products with eco-friendly materials can demonstrate your responsibility towards both nature and your customers. Playing with Colors and Graphics: Using colors and graphics cleverly in your packaging design can present your products in a unique and striking way. Color psychology and eye-catching patterns can influence your customers. Functionality and Usability: You can consider designing packaging that makes it easier for customers to use or store your product. Functional and user-friendly packaging can enhance customer satisfaction. In conclusion, when presenting your products to customers, you shouldn't overlook the importance of packaging design. Impressive packaging is not only a way to reflect your brand's identity but also a way to establish a strong connection with your customers. The creative packaging ideas mentioned above can help make the experience of opening your products unforgettable for your customers. To implement these ideas for your brand and explore creative packaging solutions, you can get in touch with LuxBoxPack. ...

5 Methods for Testing the Strength of Your Packaging

When it comes to packaging, aesthetics are critical for making a good first impression on your customers. However, it is important to consider not only the aesthetics of your packaging, but also its quality, structural integrity, strength, and durability. This blog post will discuss methods for testing the robustness of packaging. Drop Tests on Packaging Drop tests are performed on your products and packaging to determine their resistance to impact or drop. In this test, your package is dropped from various angles and heights multiple times. The height at which packages must be dropped in drop tests is determined by the weight of the carton. It is normal to see some dents on the corners or edges of your packaging. These damages were most likely caused by the drop test. The purpose of packaging boxes is to protect the products contained within them. As a result, any deformation of the shipping carton is acceptable as long as the contents are fully protected and have passed drop tests. Test for Edge Crush The edge crush test determines how much force a corrugated material's corners and edges can withstand before being crushed. The shipping carton's corners and edges are primarily responsible for keeping it upright. As a result, the corners and edges must be strong enough to support the entire weight. A piece of corrugated material is placed vertically between the machine and compressed with varying pressures in this test. A corrugated box with an edge crush rating of 32 can support 30 kilos. Mullen Examination The Mullen Test determines the amount of force needed to burst corrugated cardboard. This test determines how much force your box can withstand and what happens if it is knocked over by an impact. Packaging Vibration Analysis Vibration tests simulate the types of vibrations that your packages may be subjected to while in transit (in trucks or airplanes), which may cause the cartons to come apart at the seams. Vibration tests are classified into two types: Random Vibration: This simulates the vibration of a truck or plane. Sine Vibration: This determines which frequencies cause the most harm to your products. Each type of packaging has a unique natural vibration frequency. Frequency scanning is performed in this test by moving up and down from low to high frequency. Moisture Level Test for Packaging Many packages, including those with printed covers, contain moisture. If the humidity level is high, it may take longer to dry the corrugated boxes. As a result, using a moisture meter is one method of testing your packaging and determining how much moisture it contains. The packaging's aesthetics may vary depending on the buyer's preferences. However, the quality and durability of the packages have been determined in accordance with certain standards and must be met. As LuxBoxPack, we provide the robust and high-quality packages you require while emphasizing their aesthetic appearance. ...

Uses of Text in Product Boxes

Your packaging and product box designs are some of the most powerful factors that will determine your relationship with your customers and opinions about your product. One of the most important points in your designs is the texts on your packaging and boxes. The way you describe your product and the use of text for design purposes are the most important factors in improving your products. The places and forms of use of the text are among the subjects that will determine how the effect will be. Differentiate Your Brand Through Text There are many benefits that the use of correct text in your product box designs can provide for your brand. One of them is to differentiate your brand. The text used in the product box varies for each product, and in this way, the text helps you differentiate your brand. Using text in packaging design, a customer can easily distinguish between products and brands. Successfully Identify Your Product Texts have the potential to affect your texts at least as much as a visual language. From another point of view, we can say that the use of text is an element that complements and highlights the visual language. A successful product box should have a correct and aesthetic visual design, while on the other hand, there should be text pointing out the product and giving its message. In this way, the two design elements will highlight each other. By contacting LuxBoxPack, you can bring a new breath to your product box designs and take your product to the next level. Attract Your Customers Your product box designs will help your customers to choose the product while viewing it, on the shelves, or in e-commerce. The most important factor that will attract your customers’ attention will be the texts you use on the product box. By contacting our experts, you can get the design advice you need and make a positive contribution to your brand. Improve Your Packaging Solutions with Trend and Original Touches Instead of using traditional and redundant fonts in your boxes, bring a simple and practical resolution to change between typographies that differentiate at least with most basic features, such as “serif” and “sans serif” variety. Moreover, observing up-to-date fonts is another possibility that will enhance your packages in terms of image and message. We can say that Montserrat, Poppins, Open Sans and Cologne Font offer diverse typography solutions, if we are going to consider 2021. Finally, the use of geometric poplars in packages will add energy to your packages, to complete the message you try to give or to make it more impressive. Guide Your Customers Preferences The product box design allows you to change your customers' choices. With a successful product box design and the use of correct text, you can persuade your customers to buy your product and make them feel satisfied with it. One of the most important ways to achieve this is to have information about the correct design and use of text and to design your product boxes accordingly. Conclusion The use of text in product boxes is an issue that you should not skip for your products. With LuxBoxPack expertise, you can have the opportunity to improve your product box designs and use of text. ...

Printed Kraft Box

Kraft boxes are made with eco-friendly material, so you won’t have to worry about polluting the environment. This is a great quality, since environmentally-conscious consumers generally prefer boxes made with eco-friendly materials.They are versatile and can be used for a variety of purposes. With countless custom print choices, they are also easy to customize. You can reflect the brand of your identity, or you can choose to create a product-oriented design. The options are endless! ...

How to Structurally Improve Your Packaging Designs?

A structured packaging design is an extremely effective way to make your packaging and product stand out from your competitors. However, not all structural packaging designs are of the same quality. So, what distinguishes a good structural packaging design from others? The answer is that there are several important steps that packaging designers must take beforehand for their packaging design to be successful and fulfill its mission. OBJECTIVES AND STRATEGY Before you start designing your structured packaging. It's important to define your packaging project's goals and strategy. Is your packaging created to show your brand as high-end and exclusive? Will you use your packaging to get your brand to be seen as an innovator in your industry? Or maybe the purpose of your packaging is to be the first product noticed on the shelf? Working closely with your printing and packaging partners, you must ensure that every aspect of your packaging is consistent with one another. Thus, you will make your packaging more effective. Packaging that doesn't convey a real goal or strategy isn't that strong. Inconsistent packaging can cause consumers to be confused as to what your brand is about, or cause consumers to ignore your product on the shelves. CONCEPT AND DESIGN It's no wonder why the idiom “Two heads are better than one" is so popular—because it speaks the truth. When designing your structural design packaging project, you should not do it alone. Working with partners to review your design concepts for feasibility and construction robustness will make it easier to identify construction or manufacturing defects in your packaging design. That is extremely important because consumers want a package that is easy to open and maintains product integrity. A badly designed package that doesn't do both can reflect badly on your brand. In addition, the packaging must still be functional and protective. PROTOTYPING Creating real-life prototypes of your design concept makes it easy to visualize your final packaging and make adjustments based on key tests of your packaging. With a prototype, you can ensure that your product fits easily and securely inside the packaging. It also ensures that your packaging meets all requirements such as maintaining packaging integrity during temperature, humidity changes, and during transportation. MANUFACTURING The manufacturing process is even more important than one might think. It includes not only the actual production of the packaging but also the assembly of the packaging. The manufacturing process alone can break a packaging design if the merging of production and packaging is not well optimized. For the packaging design to complete the production process, it is important to consider the product cost and timeline, as well as the specific factors that influence this process. These factors include: ● Packaging material-substrate type ● Material cost ● Manufacturing place ● Time to manufacture the packaging ● Whether automation or hand assembly will be used during the production of your packaging THE RESULT Approaching every aspect of the process when designing a structured package is critical to ensure quality and innovative designs. Also, clear and realistic planning can save your brand time and money. Interested in creating an effective structural packaging design for your brand's next product? Contact LuxBoxPack to consult one of our experts. Let us work with you to create a robust and successful packaging design that accurately reflects your brand and grabs the attention of your customers. ...

How to Select the Best Packaging for Your Product?