The new year is approaching, with many innovative packaging designs. With exciting colors, packaging structures, illustrations, and other designs, the packaging is predicted to be of great importance in the e-commerce world next year. In addition to new packaging industry trends that will emerge in 2021, packaging trends continue to grow in popularity from 2020 onwards.
Integrating Storytelling into Packaging
In an increasingly competitive world, companies need to go further to highlight their products. A well-designed package alone is no longer enough to make an unforgettable effect. In addition to a strong packaging design, an effective way for consumers to better connect with your product is to create packaging that tells a story about your brand's values.
Unboxing experience, especially important for e-commerce packaging. When a consumer orders a product online, the consumer does not have the advantage of touching and interacting with the product before purchasing.
The first time they interact with your product is after purchase.
Your product will have a positive impact on the customer when it has fun and hassles free experience after interacting. What's more, a memorable unboxing experience that tells a story can be memorable to the consumer.
Sustainable Packaging
Consumers are now more environmentally conscious and are striving to reduce their carbon footprint and buy more sustainable products. According to a study conducted by CGS in November 2019, it is estimated that consumer concerns about sustainability will continue to increase in the coming years.
Using less material for your packaging without compromising the integrity of the product is one way to create a more sustainable product. Using recyclable or biodegradable materials in packaging is another sustainable application method.
Mi̇ni̇malism
Minimalism will continue to be a popular trend for packaging, as in 2020.
It appeals to the eyes with its minimalist aesthetics, clean appearance, simplicity, and clear emphasis on what the product is/does. What's more, the minimalist packaging is also in line with the sustainability trend. Because a minimalist design generally requires less packaging material, consumers believe it to be a more sustainable product.
Retro-Futurism
Even though “retro” and “futurism” seem to be opposed to each other, when these two elements are combined, they create a very harmonious design that is pleasing to the eye. With the feelings of nostalgia created by retro design and the emotions of the futuristic concept, the designs have a great impact on consumers. Neon colors, striking gradients, and retroelements in typography and logos will become more popular on the shelves in 2021.
Carton Packaging
With the growth of e-commerce exchange, cardboard packaging and rigid boxes will start to have a dominant presence in the packaging industry due to their durable structure. However, the popularity of e-commerce alone will not be the only reason this packaging structure will increase in 2021. Because paper-based packaging is sustainable, it becomes a suitable option for fast-moving consumer goods and points of sale.
Stay Up-to-Date on All Packaging Trends with LuxBoxPack
The packaging industry is constantly changing when it comes to popular trends. Stay tuned and consult LuxBoxPack's packaging experts. We'll help you find eye-catching designs that match both the latest trends and your brand.
