Effective packaging is catchy for the consumer and makes you stand out from your competitors. Bold colors and materials help differentiate your brand while creating a versatile experience with your packaging that can attract consumers and build brand loyalty even more effectively.
Packaging appealing to the senses means integrating the five senses into the packaging to create a more catchy and stunning design.
LuxBoxPack outlines below the various ways your brand can create sensuous packaging.
VISUAL FEATURES
Adding striking visual components to your packaging is the first thing that catches your consumers' attention. Using shapes and dark colors is effective in attracting the consumer and making a good impression. Print effects are also a great way to create a custom design and guide the customer towards purchase.
Other visual elements that help your brand might include:
● Hot and cold foils
● Holographic foils
● UV coatings
● Glossy coating
● Pearl coating
TACTILE FEATURES
When the customer sees the product that grabs their attention, they will likely want to buy it and interact with it. That is where tactile features come into play. Soft-touch coating can be a great way to convey the texture of a high-end product.
Other tactile features that will leave a lasting impression on customers include:
● Glossy coating
● Multi-level embossing
● Raised UV coatings
● Soft tissue coatings
SMELL FEATURES
Using fragrance in your packaging can be extremely beneficial for your brand, as the scent has been proven to be strongly associated with memory. For example, a certain scent that resembles freshly baked chocolate chip cookies can create a nostalgic feeling for consumers. This may force them to try your product. Using a tropical scent can often remind customers of a past summer during the long, dreary winter, or there may be other strong scents that lead consumers to purchase your product.
You can add scent stickers or scented inks and ribbons to your design to add a scent element to your packaging.
AUDİTORY FEATURES
Sound is another interesting sense not found in traditional cardboard packaging. Including music or sound effects that play when the package opens is an effective way to get the customer to actively engage with your package. These audio features provide excellent effects in special packaging products such as launch kits and sales-marketing kits.
Another auditory feature that adds an element of luxury is the satisfying sound of closings. Magnetic closures may include finely crafted "snap-in" snap closures.
TASTE FEATURES
Taste is a difficult emotion to incorporate into a packaging design, but it can be very effective. You don't need to think literally when adding flavor to your packaging. Instead, you can include images, colors, or shapes in your packaging that remind consumers of a taste.
For example, images of ingredients like lemon and honey in a specialty drink recipe can encourage customers to buy your brand. This visual element of taste can help the consumer feel an immediate connection to the packaging, increasing the likelihood of purchasing your product.
With Luxboxpack, You are Now Very Close to Packaging That Appeals to The Sense
Work with us to start your next design project involving all five senses. We will work with you to create an innovative packaging design that will stand out and engage consumers.
