5 Packaging Design Mistakes to Avoid

25.04.2024

Many customers and businesses are being victimized as packaging design errors become more prevalent. Even when companies try to pack their products carefully and without damage, problems can arise because of unnoticed factors. The issues caused by poor packaging design include not only product damage but also a negative impression on the visual perception. We have compiled a list of five mistakes in design that you should avoid in the following items.

Package Design Incompatible With The Size Of The Product

One of the most common errors is selecting the incorrect size of packaging boxes. Packaging boxes that are too large or too small for the size of the product will almost certainly cause damage during transportation. Smaller products in larger packages have a higher rate of impact and impact as well. Compressing large products into small packages results in crushing and explosion damage. You should package each product in packaging that is proportional to its size, not whatever standard you have on hand.

2. Not Using Protective Packaging

The removal of the aforementioned error does not mean that the problem with the packaging size will be resolved. Because the product will be damaged again if the protective packaging is not wrapped around it in cases such as falling, impact, and impact. Whatever your product is, it is critical to use protective packaging against these risks in order to avoid potential damage.

Uninspected Packaging

Another design flaw is the incorrect material selection and uncontrolled use of the material. It is also a problem that packages made of unstable materials are not long-lasting. Factors that can cause damage include not being able to carry enough weight and being made of a material that is easily torn and broken. It is necessary to expect and control the problems that may arise as a result of these factors, as well as to ensure that the necessary measures are taken.
Lack of Attention to Visuality

Customers want and expect their products to arrive not only intact but also visually appealing. As a result, by focusing solely on the function of packaging, this element should not be overlooked. Unfortunately, packaging that is too plain, ordinary, and does not satisfy the visual perception will not rise above mediocrity. Designing packaging that will present your product and accurately reflect it will demonstrate how seriously you take your business and care about it.
Exaggeration in Design

The final point we'll make is about exaggeration in design. Visual appeal is important, but it should be used in moderation for your brand. The items that can be listed, such as the use of colors, the correct typography, and the harmony of the image with the product, must all work together to form a whole.

You can get in touch with LuxBoxPack, which will assist you in standing out from your competitors in the sector by having the right packaging design for your brand and avoiding such issues.

Package and Packaging Printing Techniques

You can design alternative packages for your products in different ways with different design themes. By using printing techniques, it is possible to obtain a unique package design that is different from standard product packages. There are many different printing techniques you can use for package printing. Through these different printing techniques, you can achieve original design results. In this context, in this blog, we will talk about the advantages and subtleties of packaging and packaging printing techniques. How Printing Techniques Contribute to Your Package? There are many ways to get glitter textures and patterns in your packs. You can combine many different printing techniques for a unique and original packaging example. Products sold through digital channels must use special printing techniques. Surprising your customers with your product packages, offering them unexpected options, and meeting their special design requests will create loyalty towards your brand. This commitment offers you long-term loyalty and profit. It results in the growth of your brand and appealing to different audiences. On the other hand, establishing a certain design standard through printing techniques gives your brand a positive reputation. Your brand is associated with certain package designs and a certain art language, which will give you a special identity and orientation. You can embroider on many different materials that you will use in your packages and have the chance to take your packages to the next level in this way. Printing Techniques There are several different printing methods you can use for your box designs. The first of these techniques is offset printing. Offset Printing has become one of the most used printing techniques today, thanks to its low cost and high-speed factors. In the offset box, the designs in your box are shaped by an oil-based ink. RGP finds its shape through the colors blue, red, yellow, and black. In this way, you can transfer the design you have in mind to your box. You can use the offset printing technique on many boxes, including cardboard and kraft boxes. Another frequently used printing technique is foil printing. It is formed by transferring foil paper onto fabric and cardboard paper to obtain a bright and striking appearance. LuxBoxPack achieves your ideal box design using the color palette you want through these techniques. Conclusion You can take advantage of LuxBoxPack expertise to have thoughtful and elaborate designs. ...

What Are the Advantages of Magnetic Boxes?

Boxes that many people require for various areas and purposes and that much assist them in their work; it also shows diversity in accordance with both requirements and desires, and products of varying quality are produced. Boxes are offered in a variety of models based on diverse attributes such as material, size, durability, and utility. Magnetic boxes are one of these models; they are utilized in jewelry, technology, cosmetics, accessories, various textile products, and the packaging preferences of certain chocolate brands. Magnetic boxes are classified as "luxury boxes" due to their application areas and materials, and their fabrication is more expensive. In this article, we will discuss the benefits of using magnetic boxes. Ease of Use Basically, the lid of the box is closed using a magnet positioned within the layers of the box. This feature eliminates the possibility of having problems opening or closing the boxes. Protection and Durability As previously said, magnetic boxes that fall under the category of "luxury boxes" are constructed with high-quality and long-lasting materials. Boxes made of rigid cardboard and its derivatives must be strong enough to withstand the weight of the expensive contents inside. It has the advantage of offering complete protection against collisions, falls, crushes, or impacts caused by environmental conditions. Furthermore, the magnetic system on its lid gives a high level of protection against the potential for opening. Reflecting Brand Value Magnetic boxes with attractive designs have a big impact on customer satisfaction. Customers' first impressions of the elegant boxes before opening the box and seeing the product within have been confirmed to be positive. Magnetic boxes, which are visually appealing due to their designs, also symbolize the brand's identity with the brand logo on them and demonstrate the excellence of the company. Having Long-Lasting Use Customers continue to use magnetic boxes in areas other than product preservation due to their stunning design, high quality, and robust structures. Due to their great quality, magnetic boxes, which are generally made to protect products from external elements and to have a long-lasting usage, are also utilized by individuals in the case of organizing and keeping many different items. As a result, they are no longer disposable and can be used for a long time. You can contact LuxBoxPack via our website to learn more about magnetic boxes and to reflect the quality of your brand with the most accurate designs. ...

How Packaging Can Increase Sales?

You may lose part of your revenues in fact, if you still think of packaging as a plain box for your product. Sales depend on several factors - consumers' price sensitivity, product selection, prices of raw materials, and the market scope. There's a lot to ponder over. Packaging can, however, be an important driver to promote your sales. You may not be in agreement at first, but this short article will prove that it actually makes sense. Build Your Brand Around Your Packaging Even before the product, packaging allows your brand to speak. See the phenomenon of unboxing as evidence. Packaging is considered to be part of the experience. Subscription boxes are exactly what we're addressing here. The surface, the colours, the weight and the size-they all make the experience possible. Without a word the box tells the story of the brand. Customers Are Willing To Pay More For Original Packaging In only a few seconds, most customers make the buying decisions. It's a myth that we as customers plan for each purchase and have time to consider. In this the price plays an enormous role. It is therefore important that terms such as "smart packaging" are familiarised. In general it is a kind of packaging in which the design solves or breaks a certain problem. One such idea is a Chinese food packaging which is self-heating. Ba Shun Lan Ren has built a package at the bottom with a water-activated heating pack. There are other cool packaging concepts in the development process. Scented packaging is becoming a buzz today, while sustainable and biodegradable solutions are reaching the peak of their popularity. Some brands are born with the mission to share the idea of sustainability. Recurring Customers Thanks To The Premium Packaging Premium packaging improves the experience and also increases the brand's memorability. It thus helps both to gain new customers and to cherish the relationship with the current ones. Promotion on social media can gain your brand new customers. Packaging can also provide returning customers. Starbucks has devised a phenomenal strategy to attract customers by establishing seasonal designs for their cups. Over the years, these beautifully colorful and artsy cups have become a "supporting" image of the brand. Adding Value To Your Sale Paradoxically, the purchase is not the end of the sale. Or at least it's not supposed to be. The sale is supposed to be a whole service. From customer service and quality of production to delivery and packaging. It's all down to making a successful sale. It also ensures that any move in this chain can be used to increase sales. High-quality products are one thing, but your customers will enjoy buying from well-informed and skilled salespeople. They will also enjoy your product more if it is delivered in a well-curated box. Premium, original, memorable - that's exactly what the packaging should be about. Creative Shipping Service Increases The Chance Of Establishing A Bond It is important to deliver the product. Most e-commerce companies use the popular mailing delivery service. It's fast and reliable, but it's also costly and ordinary. However, there are other forms of distribution than mailing and couriers. One choice is to use parcel lockers. They are great for shipping small things in boxes (usually with extra wrapping, such as a poly mailer). There are also companies specializing in extremely fast delivery. In such a case, the parcel will be delivered within a day, or maybe even within a few hours. We hope that these tips come in handy for you to increase your sales! ...

The Importance of Packaging in Confectionery, Turkish Delight, and Chocolate Gifts

Ramadan Holiday is a meaningful period where sweets and delicious snacks are passed from hand to hand, and we bring gifts to our elders and loved ones. During this time, there is a noticeable increase in the sales of sweet products, such as confectionery, Turkish delight, and chocolate, as they are often chosen as gifts. During this time, it is clear that businesses need packaging solutions that reflect the quality and care of the products they offer more than ever. So why is packaging important in confectionery, Turkish delight, and chocolate gifts? In this article, we will delve into this topic. First of all, presenting sweets such as confectionery, Turkish delight, and chocolate in elegant and meticulous packaging contributes to the visual appeal of the products. For a customer, the quality and visual appeal of the packaging of the sweets they buy as gifts are as valuable as the product itself. At LuxBoxPack, we offer packaging adorned with particular designs tailored to the brand identities of businesses, made with high-quality materials, ensuring that your products stand out. Thus, we help increase your sales by positively influencing your customers' purchasing decisions. Furthermore, the practical aspect of packaging should not be overlooked. Sweets like confectionery, Turkish delight, and chocolate are often exchanged as gifts and should, therefore, have sturdy and durable packaging. The sturdy and durable packaging we offer at LuxBoxPack ensures safe transportation and storage of your products. This way, you can safely deliver your products to your customers and increase their satisfaction by offering them fresh and flawless products. The importance of packaging is not limited to its visual and practical aspects alone. Packaging also helps strengthen your brand image in the eyes of customers and helps you establish an emotional connection with them. A carefully prepared, professionally designed packaging reflects the quality and care of your business and shows the value you give to your customers. Our diverse packaging solutions at LuxBoxPack help you highlight your brand identity, strengthen customer loyalty to your brand, and establish a strong bond with your customers. In conclusion, for businesses selling confectionery, Turkish delight, and chocolate gifts, packaging not only completes the presentation of products but also strengthens the brand image, increases sales, and helps establish an emotional connection with customers. At LuxBoxPack, we are pleased to support businesses by providing tailored solutions to their packaging needs. If you also want professional support for your business's packaging needs, call us at +90 212 438 82 15. ...

Contributions of Packaging to Brand Formation

Packaging is a powerful tool that you can use to introduce your brand identity, attract customers, and stand out in the competition. In this blog post, we will explore ways to create an unforgettable customer experience through packaging. What is Brand Identity? Brand identity is a combination of visual, verbal, and emotional elements that define your brand and make it unique. It includes your logo, name, slogan, colors, fonts, tone of voice, and personality. Your brand identity should reflect your values, mission, and target audience and should be consistent across all touchpoints. Why is Packaging Important for Brand Identity? Packaging is one of the most visible and tangible aspects of your brand identity. When customers encounter your product, it's the first thing they see, touch, and feel. Packaging can convey your brand story, values, and benefits while also establishing an emotional connection with your customers. Packaging can also help differentiate your product from competitors, especially in markets where products may appear similar. How is Packaging Design Done? To differentiate your brand identity through packaging design, it involves four key elements: shape, color, typography, and graphics. When choosing a packaging shape, select one that fits your product category while adding a touch of uniqueness. Colors should reflect your brand's personality, mood, and message; for example, vibrant and bold colors can create excitement, while soft and pastel colors can convey calmness. Typography should match your brand's tone of voice, style, and message; for instance, a serif font can convey tradition and trust, while a sans-serif font can convey modernity and simplicity. Finally, graphics should tell your brand's story, showcase values and benefits, and appeal to your target audience. Using images, icons, patterns, or illustrations can illustrate product features or evoke emotions. How to Test Your Packaging Design? Before launching your packaging design, it's important to test it to ensure it works well for your brand identity and your customers. This can be done through focus groups, surveys, and A/B testing. Focus groups involve gathering individuals representing your target audience and obtaining feedback on your packaging design. Surveys can be used to ask existing or potential customers to rate your packaging design on various criteria. A/B testing involves creating multiple versions of your packaging design and comparing their performance on different metrics, such as sales, conversions, or loyalty. Testing your packaging design is crucial for creating a successful product. How to Optimize Your Packaging Design? Once you have tested your packaging design, you can optimize it to enhance its effectiveness and efficiency. Simplifying the amount of information, elements, or materials in your packaging design can make it easier to read, understand, and use. Additionally, you can customize it to fit different segments, markets, or occasions by using personalization techniques like adding names, messages, or images. Finally, you can innovate with new and creative ways to enhance your packaging design, such as using emerging technologies like augmented reality, QR codes, or NFC tags to add interactivity and functionality. In conclusion, when packaging is used as part of your brand identity, it not only protects your product but also becomes a powerful tool to introduce your brand, attract customers, and stand out from competitors. Investing in packaging design and being innovative in this area can help take your brand to long-term success. If you need expert support on this topic, you can contact LuxBoxPack. ...

Eyeglasses Box

Product boxes are usually used only once, but eyeglasses boxes are an exception. They have to be protective because they protect a delicate product, and also get carried around during the day a lot. They also get opened and closed constantly, and this makes the box prone to damage. This high intensity usage creates a necessity for a sturdy box. To keep the eyeglasses intact, LuxBoxPack only uses top notch materials. The hinges and magnets are suitable for repeated use. To create appeal and reflect the style of the eyeglasses different customization options can be preferred, or custom designs can be created. ...

Everything You Need to Know About Eco-Friendly Luxury Cardboard Bag

Sustainability has gained significance in the last few decades and is a concern for more and more people and brands. When consumers realize their choices’ impacts on the earth and the future, they tend to prefer brands and products that consider values including sustainability in their processes of production, packaging, marketing, and distribution. Therefore, paying attention to preferences during the whole process of launching a product becomes crucial to creating a more sustainable world by replacing our unconsciousness of hazardous choices with ones that are beneficial for the future. Packaging has one of the most underestimated issues in the environment because the materials used are mostly plastics, which cannot be solved in nature and release poison all over the world. Hence, comprehension of eco-friendly luxury cardboard bags is important since their positive role in packaging. Here, we have compiled four prominent pieces of information about eco-friendly luxury cardboard bags. 100% Recyclable Material Sustainable and, hence, eco-friendly packaging is a way to both convey your attitudes and contribute to the future of the world’s ecological balance. Luxury Cardboard Bag is distinguished with being fully recyclable among its rivals that leave residue on nature. Elegant Appearance Appearance affects the decision process of the consumers by taking their attention with outstanding colors, illustrations, and a plain look similar to an eco-friendly luxury cardboard bag that includes only the purposeful details. Strong and Durable Durability is the key to the shipping process, especially for fragile products like glass. Thanks to rigid material that enables protection from hard blows, your products will carry in safely thanks to eco-friendly luxury cardboard bags. Awareness Consumers take into account, when deciding whether to purchase a product, the brand's values, attitudes, and missions according to their social media posts, commercials, social responsibility projects, production methods, used materials, and so on. Therefore, your brand’s responsiveness will provide you with more sales, loyalty, awareness, and hence profit. LuxBoxPack serves as a well-designed packaging service regarding not only various materials that are used for packaging but also valuable insights that are collected from wise experience and tremendous partnerships from several backgrounds and sectors. Please reach out to us regarding any questions, problems, or comments via our websites. ...

Vintage Package Designs

Designing a package with a specific theme will make it more stylish and likable. Customers will love package designs that belong to a particular design configuration, even if the theme is not requested or expected by the consumer. For this reason, you may consider using certain themes in packaging designs. One of the themes you can use is the vintage theme. In this way, you can respond to different requests from your customers. In this blog post, we will talk about vintage-themed package designs and their features. What is Vintage? Vintage generally meets the old or used definition. However, it is important to make a distinction here. Speaking of ancient times, we need to set limits on it. Vintage defines age in similar slices. It differs from antique and retro in this respect. An antique can describe a very long period of time, and its fundamental judgment emerges from value. Retro, on the other hand, refers only to a certain period. But unlike these two, vintage refers to products that have been used and worn out in a not-too-distant period. But when we go outside of the definition, vintage is used to describe the old or old in the colloquial language. But it is still used for products that have a function. In this respect, it is important to know the origin and usage of the definition. Vintage Package Designs There are many retro-themed designs you can apply to your package. By applying 60s design choices to your packaging, you can capture the vibe of that period. You can deepen this atmosphere by choosing sharper and brighter colors. You can go back to the 2000s and apply the futuristic design language of those times to your packages. By using the cartoon characters of the 1920s in your packages, you can surprise your customers by presenting a new design line. Why Should You Use Vintage Packs? There are many reasons to use vintage packaging. You can enhance consumer loyalty by surprising them with a fresh design language. Vintage package designs are a good way to keep your customers' attention and increase your sales. LuxBoxPack will help you get the vintage box designs you want. By using many design options in your product boxes, you can bring a different atmosphere to your brand and attract the attention of your customers. You can contact LuxBoxPack for special designs suitable for your brand. ...

Box Selectıons For Your New Brand In The E-Commerce Sector

While the e-commerce sector continues to develop, the brands in the sector continue to stay up-to-date and develop by entering this environment. The world of e-commerce, which is more advantageous than the physical environment in terms of cost, is expanding and increasing its population. As a result, the e-commerce box and packaging sector also maintain its vitality for new brands entering the sector. If you are preparing to enter the e-commerce sector, or if you are new in this sector, it is useful to learn about how to deliver your products to your customers. In this article, we have listed the LuxBoxPack box types for brands that are new to or want to enter the e-commerce world. Handmade Box LuxBoxPack hand made boxes are among the most preferred boxes in the e-commerce world. It is frequently preferred especially in the giftware sector due to its luxurious appearance, its structure that can be personalized for the purpose and its cost. Hand-made boxes, which can be easily found in many areas such as textile boxes, chocolate boxes, nice product presentation boxes, candle boxes, can be personalized with the desired prints, dimensions, and designs and are produced by bonding various paper or cloth-based materials to the hard gray cardboard material with the plastering technique. Laminated Offset Box Laminated offset boxes, which are formed by lamination of Bristol paper, are among the most preferred boxes of LuxBoxPack. Offset printed boxes, used as inner and outer packaging, have multi-color and photo-quality printing features. In addition to its ability to personalize it, LuxBoxPack is famous for its printing quality and carrying the desired designs easily. Usually used as a gift box or luxury chocolate and e-commerce box. Luxury Corrugated Cardboard Box LuxBoxPack corrugated luxury cardboard boxes, also known as kraft boxes, are renowned for their environmental friendliness. Boxes are at the top of the green-friendly family because they are biodegradable and made from recycled materials. Thanks to its recyclable feature and materials, its cost-effectiveness makes it the most preferred among e-commerce boxes. Corrugated luxury cardboard boxes, which also have positive advantages in terms of printing and design, are often used in books, gifts or personal care products .After the desired design is sent by the brands, a model can be prepared with a laser cutting technique and an exact sample can be provided before production. Luxury Cardboard Bag LuxBoxPack attracts attention with its laminated luxury cardboard bags and bags, handcrafted using 1st class American Bristol cardboard, fancy imported paper, and natural kraft paper. You can use handle strings and trim strings to perfectly complement your brand in luxury cardboard bags, and you can customize your brand. In addition, you can add visual richness to your designs with various processes such as offset printing, foil printing, partial lacquer, embossing, and grain. Luxury cardboard bags, which we usually come across in the leading brands of the textile industry, are waiting for you with LuxBoxPack solutions. Add Value to Your E-commerce Brand with LuxBoxPack Boxes The importance of e-commerce boxes and packaging is obvious in order to stay in the sector and achieve success. Contact our LuxBoxPack expert team for the most compatible e-commerce boxes for your brand. LuxBoxPack is ready to add value to your brand with its high-quality printing advantage and customization privilege according to the brand. ...

The Importance of Using Color in Handmade Boxes

The designs of the boxes are one of the factors that make your products more attractive in the eyes of customers. You can make your boxes eye-catching with different colors, printing techniques, the use of accessories, and the use of text. In addition, your box selection is one of the important points for your product. You can level up your products and brand by using LuxBoxPack's handcrafted boxes. Printing Techniques There are many differentiation options for handmade boxes that you can use in your packages. Using different printing techniques is one of these methods. You can get positive results from your customers by using many different printing types such as offset, gravure, flexo, IML, serigraphy for your different product boxes. Importance of Color Selection Color selection is one of the most important factors in the boxes you choose and design for your products. It is important to choose your colors according to the product in the box. Apart from this, knowing which color represents which emotion, knowing how which colors will make people feel, being able to choose the right color, and therefore presenting your products to your customers correctly, is one of the critical points. For example, in a box design prepared for Valentine's Day, it would be more accurate to use colors in red and pink tones that represent love. Or it would be a better choice to use the colors red and white, which are often used for the New Year, in a package prepared for the New Year. Although it is possible to go beyond these examples from time to time, the value of your brand needs to reflect the product and time with colors. The Effect of Color Use on Brand Value When your customers evaluate your products, they consider packaging as a major factor and make their evaluations accordingly. Therefore, it is important to pay attention to your colors in package designs. Using colors that match the theme of that day in gifts your customers want for special occasions will increase the value of your product and indirectly your brand. Apart from that, designing your product using colors suitable for the way your customers specify is a point that will increase the value of your product and your brand. Conclusion You must design your products correctly in handmade boxes and other special production box types. The use of color is a factor that should be considered to design your products correctly. You can contact the design experts of LuxBoxPack and get suggestions for the correct use of color in your product packages. ...

5 Packaging Design Mistakes to Avoid