Rigid boxes, as their name suggests, are famous for their sturdy nature. They are considered the best packaging solution for items where extreme protection is required. They are the best boxes in the e-commerce business sector, as they are widely used for items shipped from the manufacturer or retailer to customers via courier or mailing service.
These boxes are constructed of rigid cardboard or kraft stock. The sturdiness of these boxes depend on the thickness of the cardboard sheets. Product manufacturers or retailers may choose the sheet thickness to make these boxes fit their products.
Brand Identification
The use of rigid cardboard boxes is simply not confining its use for storing the goods. It identifies the brand name, too. As mentioned before, the industry is moving so quickly that you need anything to keep your reputation running. The packaging allows identification of the brand and allows people to differentiate it from other brands.
You need to have your standing a bit unique and different, especially in a large market. The packaging of the product with the brand name, logo or signature color scheme helps consumers to recognize your brand from competing products on the store shelves.
Customer Attraction
The first thing that the customer is interested in is how the product is presented to them in the final stage. Simple but good packaging brings more value to the product several times and draws more customers. No need for any complex graphics or design; these boxes are just perfect in the simplest way.
Product Safety
Apart from its other benefits, it has a vital role to play in securing the product. Once they have been made, products go through a lot of hands and stages before they reach the customer. It is best to keep them in a safer box.
Product Promotion
The rigid packaging of clothing is not limited to its packaging alone. It also helps to promote the brand name and the product. They also give the product a luxurious outlook. According to statistics, 74% of customers are likely to buy again if the product is in premium packaging. In addition, 74 % of consumers aged 18 to 25 tend to share product packaging photographs on social media. So your brand can get a promotion with a little effort on the packaging, without even asking for it. The price factor is there, but it gives back with promotion.
Customer Satisfaction
Any business' mission is to please the consumer and ensure their requirement is fulfilled under one roof. The availability of a variety of services in the same place gives them ease and attracts more customers. The use of rigid packaging not only gives the customer a packaging facility but it is usually observed that if it is worth it, customers tend to gift the products in their original packaging. This means that people choose luxurious and exclusive rigid packaging over flexible boxes.
Rigid boxes also allow handling of the product easier without getting it damaged. The goods can be easily transported and handled simply through a single packaging. Another trend towards adding a handle to this packaging is even more welcome on the market, as it eliminates the need for a shopping bag. Ultimately it makes packaging cost-effective while making it easier for customers at the same time.
There may be many other factors why in the clothing business there is a need for this packaging approach, but ultimately the purpose remains the same, to facilitate the customer and to ensure that the product reaches the destination in the best possible condition.
