Successful eCommerce Packaging in 2022

25.04.2024

The concept of successful product packaging is variable. It changes from year to year or from period to period. For this reason, the product packages that we can call successful change according to the trends. Success can be achieved in package designs by following these trends and designing packages accordingly. You can get ideal designs and take your brand to the next level by contacting LuxBoxPack.

How to Design a Successful Package?

Many points must be considered to achieve a successful package design. The first of these is the use of color. Knowing the meanings of colors and designing packages accordingly will make your brand successful. For example, while it would be appropriate to use yellow, which represents youth and enthusiasm, for a product with a more energetic theme, it would be more appropriate to use black for a product with a more luxurious and powerful expression. In this way, a more successful design can be achieved by considering the meaning of each color. Apart from this, being honest while giving information about your product in your product packages, making short and accurate explanations is a factor that can improve your product and make it successful.

Designing a Successful Package in 2022

Due to the pandemic period, we are in, at the beginning of the trends of 2022, hygienic packaging designs trend. To adapt to this trend, you should choose packaging that viruses cannot live on. Offering clean coatings for packaging and packaging surfaces is another alternative. Another trend is the use of branded packaging. Making your brand visible in your packaging design is associated with social media. Your customers who like your product may need to share it on social media. A prominent brand icon can help you better promote your product in this regard. The recyclable packaging trend, on the other hand, continues its success in recent years in 2022 as well. The demand for recyclable sustainable products has increased in recent years. For example, packages using paper cardboard or kraft paper have started to be preferred more within this trend. You can use kraft or cardboard boxes for your brand through LuxBoxPack.

Conclusion

A successful package design is determined by the trends of each period. Making a design by these trends will increase your success rate. You can increase your chances of success by following the general design rules apart from trends. Consult LuxBoxPack for successful and unique packages.

The Right and Wrong Ways of Choosing Packaging Colors

Packaging design is a crucial element that determines the initial impression of products on consumers. The attractiveness and impact of packaging play an undeniable role in consumer product preferences. However, mistakes in choosing packaging colors can negatively affect a business's brand image, indirectly leading to reduced sales. This article will discuss the correct and incorrect practices in selecting packaging colors. Incorrect: Making Decisions Based Solely on Personal Preferences In many businesses, packaging colors are chosen based on the personal preferences of managers. However, it should be noted that packaging colors should reflect the expectations and perceptions of the target audience. For example, pastel tones may be suitable for baby products' packaging, while vibrant and energetic colors may be preferred for sports products' packaging. Correct: Considering the Demographic Characteristics of the Target Audience Taking into account the demographic characteristics of the target audience when determining packaging colors is extremely important. Factors such as gender, age group, and geographical region can help determine which colors will be more effective for the target audience. For instance, young consumers tend to be more interested in vibrant colors, while older consumers may prefer softer and pastel tones. Incorrect: Following Trends Blindly Businesses that blindly follow trends in the packaging industry may become vulnerable when the popularity of these trends fades over time. For example, a color trend may lose its relevance quickly, leading to your packaging being perceived as outdated. Instead, picking a timeless color palette that reflects the values and identity of the brand is a strategy with a higher potential for success. Correct: Aligning with Brand Identity When it comes to packaging color, perhaps one of the most critical points is its alignment with the brand's identity. Choosing a color palette that harmonizes with the logo and other visual elements of the corporate identity is indispensable for maintaining brand integrity. From the consumer's perspective, a consistent brand image in every aspect is equivalent to feelings of trust and prestige. Incorrect: Ignoring Color Psychology Disregarding research on how colors influence people's emotions and behaviors is one of the biggest mistakes in packaging color selection. For example, according to studies, red increases excitement and appetite, while blue creates a sense of calm and tranquility. Businesses should consider the message they want to convey with their products and the emotional response they intend to evoke when making color choices. Correct: Conducting Color Tests Conducting various tests to understand the color preferences of the target audience before determining packaging color can bring many opportunities. For example, presenting alternative packaging with different color combinations to the target audience and gathering feedback on their preferences can eliminate many uncertainties in choosing the right color. Choosing the right color or color combination for packaging can strengthen a business's brand image while selecting the wrong color or combination can weaken it. Since the strength or weakness of a brand image directly affects the success of a business in various areas, including sales, choosing the right packaging color is a more critical issue than it may seem. By considering the above recommendations, you can make conscious decisions about the color selection of your packaging and reach your target audience more effectively. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. For detailed information about our product range, contact us at +90 212 438 82 15. ...

Laminated Luxury Cardboard Bags: Durable and Stylish Packaging Solutions

Cardboard boxes used in various sectors such as clothing, footwear, cosmetics, and more play a crucial role in presenting products to customers. Known for their high-quality, laminated cardboard boxes, they successfully attract customers by fulfilling their role at this stage. In this blog post, we will examine the durable and stylish structure of laminated cardboard boxes. What is Lamination? Lamination is a process that enhances the durability of cardboard boxes. This method is performed by placing a specific coating on top of the boxes. Through lamination, cardboard boxes become more resistant to water, moisture, and dust. Moreover, these materials offer an aesthetically pleasing look. Advantages Laminated cardboard boxes are produced in various sizes and colors, providing packaging solutions suitable for the needs of every industry. These boxes used in packaging products such as clothes, shoes, and cosmetics can increase the prestige of the products, positively affecting customer loyalty. Design It is also essential to think about the design of laminated cardboard boxes. A stylish and eye-catching design makes a product more appealing. As a result, the design of cardboard boxes is extremely important in developing brand image. Printing the logo or brand name on the cardboard bags also helps customers remember the brand more easily. Biodegradable Lamination The lamination process we mentioned can now also be done with biodegradable lamination. If a paper package is coated with a plastic film, the outer layer must be peeled off for it to be recyclable. Biodegradable lamination eliminates this process and can be directly recycled. This type of lamination can prevent harmful carbon emissions from polluting the environment, making it a contribution to nature. In conclusion, laminated cardboard boxes play a crucial role in presenting products to customers. Laminated cardboard boxes are a durable and stylish packaging solution that enhances product prestige and increases brand value. For more information on this topic and to find the right laminated cardboard box for your brand, you can contact LuxBoxPack. ...

Effect of Influencers on Packaging

The purchasing habits of society are changing day by day. People working in the field of marketing struggle to find new marketing techniques. Nowadays, the most popular marketing technique is "Influencer Marketing". This strategy, in which brands make less effort, make more profit, and "influence" more people, covers a large percentage of our social media lives. The multi-follower influencers we follow introduce a new product into our lives every day. Today, influencer marketing, which has come before celebrity marketing, seems to permanently change the buying habits of many people because it communicates directly with its followers and looks more sincere. So how can influencers get us to buy that product even if we don't need it? Influencers draw attention to the appearance, packaging, and wrapping of the products rather than the content. More than the quality of that product, it shows how it can make you feel special. That can be name-specific packaging or packaging suitable for your aesthetic understanding. That is a feature that often precedes the product in the consumer. In name-specific packaging, the consumers will be as valuable as the product as they can keep this package for many years. This type of packaging and wrapping will increase the value of your product and add value to your brand. The packaging world, which develops and changes with influencer marketing, presents a new design every day. The products that brands send to influencers come across in some way in social media even if you try to avoid it, and you need to buy that product even if you don't need it. The reason for this may be the product itself, its quality, or its attractive packaging. If you want to work with an influencer, you have to show your product much better than it is. Because that product does not go out to go to just one person. The quality of that product, which is exhibited to thousands of people, can save to a certain extent. Quality is not the first thing that will be impressed by the user, who can only see that product on the phone. The first image affects them. Another issue that is as important as the satisfaction of the influencers, or even more important, is user reviews and customer satisfaction. If you trust the quality of your product, you need to give it an image that makes it different from competing products. You will be ahead of your competitors with packaging and wrapping designs that are suitable for the customer portfolio and will make them feel special. Name-specific packaging and certain special notes inside the packages even make the person who buys your product feel special, share you on social media, and recommend it to another person. In this way, you will be one step ahead of your competitors by showing your quality product “different” without the need for large advertising budgets. In today's social media age, we know how valuable it is to stay on the story or post of an important influencer. But you have to create your influencers. You have to create loyal customer potential and walk with them. Be sure that this way you will gain more than 24 hours of interaction. CHOOSE LUXBOXPACK TO BE DIFFERENT! Take advantage of LuxBoxPack's expertise for special package and box designs that can make all of your users feel like influencers. Please contact us for detailed information! ...

Eco-Friendly Box Packaging Solutions for Your Business

Consumers in today's world are becoming increasingly aware of the impact of the products they purchase on the environment. Businesses that are aware of this trend are taking steps to reduce their carbon footprint and adopt more environmentally friendly practices. Therefore, these companies value not only their products but also their packaging and aim to have a positive impact on the environment. By choosing environmentally friendly packaging solutions, businesses not only reduce waste but also appeal to customers who are looking for sustainable options. In this blog post, we will discuss environmentally friendly packaging solutions that your business can implement. Recyclable Packages The first option that can be an environmentally friendly packaging solution is using boxes made from recycled materials. These boxes are made from previously consumed waste such as cardboard and paper, which can then be reused or recycled. Biodegradable Materials Another option that can be an environmentally friendly packaging solution is using biodegradable plastics or starch-based materials. These materials naturally break down and do not harm the environment. Using Less Material In addition to using recyclable or biodegradable materials, companies can also reduce the waste they produce by using less material. For example, using trays instead of individually packaging products can reduce the total amount of packaging. Another way to reduce the amount of material used is to use packaging that can hold more than one product at once, like compartmented boxes. The Benefits of Using Eco-friendly Packaging Adopting eco-friendly packaging solutions can also bring financial benefits to companies. Recycled materials are generally cheaper than their counterparts without these properties. Additionally, using less material can also reduce production costs. Furthermore, companies that embrace eco-friendly practices can appeal to customers who are willing to pay more for sustainable products, thereby increasing sales and profits. As a result, by switching to eco-friendly packaging solutions, businesses may minimize waste that is harmful to the environment, appeal to customers looking for sustainable alternatives, and even gain financial rewards. If you want to incorporate this growing trend into your own business, you can look at Luxboxpack's wide range of eco-friendly products and come up with your own green solutions. ...

Don’t Throw Away Your Cardboard Boxes, Recycle Them Instead

Cardboard boxes are a regular part of our daily purchases. As long as there is no water or moisture present, these cardboard boxes can be used as they are in a dry environment. Employing innovative recycling methods benefits both you and the environment. Cardboard boxes can be utilized for a range of enjoyable activities and crafts through recycling projects, suitable for both adults and children. Naturally, we didn't forget about our friendly animals! This blog post will reveal how to express creativity with cardboard boxes. Decoration Creativity can be developed in numerous ways. Everyone can add a different atmosphere to their home with design products that they can cut and color on their walls using cardboard. Your cardboard designs and decorations can benefit not only the walls, but any area and size you desire for the product you want to decorate. Take your beautifully shaped designs to the next level by incorporating lights for added creativity. Storage Boxes The primary function of boxes is to serve as storage containers because of their shape, functionality, and practicality. They’ll assist in saving you time and effort. Once you’ve wiped your boxes with a dry cloth, you can use a glue stick to secure them. This is how you can utilize your box for storing excess or regularly accumulated items. In terms of both space and organization, this will be beneficial for you. Small Cabinets with Partitions It also provides alternatives for organizing your products without stacking them in boxes. In case you want a more visible way to organize your books or files, boxes can still be used. By cutting dividers from various boxes, you can arrange your books or files in any way you like and customize the number of dividers to fit your needs. Furthermore, adding color to your box will increase the room’s harmony. Cardboard Castles and Doll Houses Your large cartons can be used for your children’s play needs, an essential stage of development. Use cardboard from large products to make castles and foster your children’s creativity during playtime. Invite them to color their castle and enjoy some creative bonding time. You can assist them in constructing dollhouses with castles and dolls. You have the option to hang or paste the colored dollhouses on the wall if you want. Coasters Using cardboard is one of the easiest and most accessible ways to make coasters. Select colors and patterns that harmonize with you and achieve decoration-compatible results. A suggestion: we should include a small note mentioning that coasters can get wet due to their liquid contents. Plastics can be utilized to avoid this deformation. Design Houses Create cardboard houses as a way to decorate or encourage your children’s creativity and handicraft skills. When the colorful houses you color come together, they’ll create an incredible atmosphere. Homemade for Pets The world of cardboard is beneficial for both humans and our pets. Clean your big box with a clean and dry cloth to shape it as desired. Enhance your pet’s comfort with cozy fabrics or gentle, non-damaging items indoors. Decorate the outer facade by using soft fabrics. Besides cats, dogs, or hamsters, you have the option to build a birdhouse if you want. Shoe Rack Create a space for organizing shoes using boxes. Utilizing hexagonal shelves can be beneficial in this situation. To prevent being overwhelmed by a hexagonal cut, you can make a hexagon using triangles. If you prefer, you can select colored paints to make your shelves more colorful. Composting Cardboard is an excellent option for composting and gardening. Simply tear your cardboard into smaller pieces for quicker disintegration. Utilizing composting and mulching can be beneficial for horticulture. Don’t discard cardboard; recycling is crucial for creativity and nature. By re-evaluating with nature-friendly approaches, you can make a positive impact on yourself and your surroundings. At the same time, with LuxBoxPack, you can have personalized boxes that are also environmentally friendly. ...

Special Touches That Make Your Christmas Packages Stand Out

The Christmas season offers brands the opportunity to show their customers how much they are valued. During this time, the packaging choices of brands should go beyond just protecting the products and reinforce the connections they have with their customers. A well-thought-out box packaging provides an unforgettable experience to customers while strengthening the brand's image. Here are some suggestions that brands should consider in their box packaging choices during the Christmas season: Emphasizing Brand Identity: The packaging should be consistent with the brand's colors, logo, and typography. This increases brand recognition and personalizes the shopping experience for customers. For Christmas, combining these elements with traditional Christmas motifs reflects the spirit of the season and reinforces brand loyalty. Sustainable Packaging Materials: In this age of increasing environmental awareness, packaging made from recyclable or reusable materials should be preferred. This demonstrates the brand's commitment to sustainability and creates a positive connection with environmentally friendly customers. Enriching the Customer Experience: The box packaging should offer a special experience when opened. For example, a Christmas message or a brochure telling the brand's story encountered when opening the box creates a personal connection between the customer and the brand. Packaging Like a Gift: The packaging itself should make customers feel as if they are receiving a gift. Using ribbons, special labels, or custom design papers enhances the value of the product and makes customers feel special. Functionality and Safety: Packaging should protect the products while also being easy to open and convenient to use. Safety, especially important in online shopping, means that packaging should be both sturdy and resealable. Innovative Design Approaches: Creative and innovative packaging designs attract customer attention and encourage sharing on social media. Original design elements increase the likelihood of the products being chosen as gifts. Cultural Sensitivity: Although Christmas is a global holiday, different cultural practices and traditions should be taken into account. Packaging should be designed to appeal to a broad customer base. Personalization Options: Offering packaging options where customers can have their names or messages written provides a personalized shopping experience and increases customer satisfaction. Throughout the Christmas season, carefully selected and designed packaging increases customer loyalty and enhances the brand's image. In conclusion, using Christmas packaging not only makes your customers feel valued, but also strengthens your marketing strategies. If you are looking for packaging solutions suitable for your brand identity for the Christmas season, you can contact LuxBoxPack. ...

Why People Love Using Kraft Paper?

Kraft papers have played an important role in meeting the growing demand for environmentally friendly approaches to packaging boxes. In this blog post, we'll explain why brands and consumers love kraft paper. What exactly is Kraft Paper? Kraft is derived from the German word for "strong." At the same time, these papers are sturdy cardboard materials made from chemical pulp from the kraft process. Because of its durability, flexibility, and eco-friendliness, kraft paper is widely used in e-commerce and food packaging products. What Is the Distinction Between Kraft Paper and Other Papers? Kraft paper is distinct from other types of paper, even if it appears to be ordinary paper or packaging. Simply put, because more cellulose remains after the lignin is removed from the kraft wood pulp during the kraft process, the resulting paper is more flexible and tear-resistant. Similarly, raw kraft paper is more porous than standard paper, so it is difficult to print on. However, when embossed or foil printed, it will show the same effect as other papers in terms of printing. Why Are Kraft Boxes So Popular? Eco-Friendly Kraft paper does not harm the environment in any way, as it is made from recycled wood pulp. While kraft paper is recyclable and reusable, consumers should consider the product's environmental footprint and price before purchasing. Strong and sturdy kraft boxes can withstand any weight or pressure. Economic Kraft boxes are reasonably priced. Because very little raw material is used in the manufacturing process, the price is quite reasonable. Perfect for storing Buyers of a product want to know that the packaging is safe and that the product arrives safely. Kraft boxes are extremely long-lasting due to their high resistance to moisture, impact, and other external influences. Can Be Tailor-Made To Your Specific Needs Custom printed kraft boxes offer the benefit of personalization based on your packaging preferences. Kraft boxes can be customized to any shape or size, and handles or windows can be added to catch the attention of the customer. You can customize it for different tasks, just like you can for cosmetics, food, candles, and fragile items. Restaurants Available Restaurants commonly use kraft boxes. Because of their sturdy construction, these boxes are used to package foods. Kraft boxes are preferred not only for their strong structure, but also for their resistance to heat, shock, and humidity. If you need new packaging for your product, kraft boxes are a great option. Contact LuxBoxPack if you want to raise brand awareness and provide a pleasant experience for your customers. ...

Home Textile Box

Home textile boxes are not just used for protecting your product. They make a statement. They reflect the style of your brand. They symbolize a certain look. And this will be a decisive factor when consumers are shopping for home textile. They have a certain style, and they want to reflect it to their houses, and they will choose the product that represents their aesthetics. To reflect what’s inside, home textile boxes are laminated with cellophane for the distinguished look. The corrugated cardboard build makes sure that the product is always intact and clean. The way it opens makes it easier to showcase your textile product to potential customers. ...

Printing Techniques Used In Box Designs

You can find many types of boxes that are suitable for your e-commerce products, but choosing only boxes is not enough to make your products visible in the e-commerce market. After choosing your e-commerce box type, you will come across steps such as creating the designs of these boxes and choosing the appropriate printing technique. For LuxBoxPack, all steps are important and must be planned in detail. In our other blog posts, we talked about the appropriate box types you can use for your products and how you can design them according to your brand personality. This time, we will explain which printing techniques you can use after choosing the box type suitable for your products and the box design that best reflects the spirit of your brand. Now let's take a look at which printing techniques you can apply to your e-commerce boxes with the most suitable design for your brand. Offset Print Offset is one of the most used printing types today with its features such as low cost and high-speed printing. In offset printing, images are created by an oil-based ink on the box. With LuxBoxPack, all desired color units in printing are created with blue, red, yellow, and black colors we know as RGB colors. In this way, the desired original designs can be transferred to the boxes. Offset printing is a printing technique that can be used easily in many types of boxes, mainly cardboard boxes. Foil Print The foil printing technique is the transfer of foil paper onto fabric and cardboard to obtain a bright and striking appearance. Silver, gold, etc. colors are among the most commonly used colors for foil printing. Thanks to these colors, LuxBoxPack increases the attractiveness of the product boxes by giving them a bright appearance. With this technique, which is widely used in hand production and cardboard boxes, it is possible to obtain different views with lamination and plastering processes. Embossing Print Embossing printing is the process of embossing the surface of the box with or without paint during printing. Various 3D patterns and effects are applied on cardboard boxes using heated cylindrical metal molds. In embossing printing, which is one of the permanent shaping methods of the box, the purpose is not to fold the box but to print some motifs on the box. The embossing technique is used extensively in hand-made boxes and in improving the appearance of luxury cardboard bags. Flexo Print Flexo printing, or flexography printing, is the most used printing technique in box designs after offset printing. One of the most important features of Flexo printing is the ability to print on nylon and transparent materials, except for the box surface. Unlike offset printing, it works by printing in a bobbin system. With LuxBoxPack, you can apply this technique to any product you want from luxury cardboard box types. Flexo printing technique is mostly found in food and dessert boxes. Reflect the Value of Your Brand with LuxBoxPack's Best Printing Techniques LuxBoxPack is ready to help your brand in the best way by producing unique design boxes for your products in all areas of the e-commerce industry with various printing techniques. Contact our LuxBoxPack expert team for many printing, packaging, packaging, and box design suggestions that we can use in your e-commerce products, and let us help you improve the visual world of your brand and increase your customer satisfaction! ...

Gift Box

Are you looking for a way of making your gifts even more special? We’re the solution you’re looking for! And the best part is, our gift boxes can be customized in any way you want -size, shape, colour, and finishing. Your box can be in a single color, or it can be printed. You may add your personalized message. We’ll make sure the design of the box complements the gift. Our top quality materials will make sure the gift doesn’t get damaged. The durable and sturdy box will always keep your gift safe. Since it’s so durable, the box can be kept as a memento, or find other uses for itself and can be used more than one time. ...

Successful eCommerce Packaging in 2022