As more brands opt for e-commerce, it is increasingly critical that packaging is efficient and that high-quality products get to consumers' doors.
According to PMMI's 2019 report, 58% of consumers do not choose the same brand again when they buy a damaged or broken product and even go to buy from competing brands. Not surprisingly, in the same study, 70% of brands reported planning changes to their secondary packaging. The main reasons for rethinking secondary packaging are: preventing damage, avoiding excess material, and creating more efficient packaging through kit/bundling. Let's examine how a well-designed secondary packaging can make a difference in each of these three areas to produce a packaging that is recognizable, efficient, and safe, and let's look at the opinions of our experts.
Use Durable Packaging
Compared to traditional retail packaging, e-commerce packaging must go through more processing before it reaches the customer. For this reason, brands should take extra care when trying to create a packaging design that is durable and will keep the product strong.
Ensuring that the packaging is prepared well enough to protect the product fulfills one of the basic duties of the packaging, keeping it safe and makes the customer happy. However, durable packaging benefits your brand in a variety of ways. First, creating a well-tested durable design means cost savings.
Also, you won't have to worry about delivering a damaged product, and satisfied customers will strengthen your brand image.
Efficiency in Design
Effective packaging design can have a significant positive impact on your business. From the packaging materials used to the structural design, the efficient design will affect not only the appearance of the product but also the cost of delivering a product to a customer.
There are many ways to create a more efficient packaging design. For example, if you are a brand that typically sells 3 items of the same size at a time, it may be useful to create a modular that holds these 3 items together rather than shipping each item separately. This will most likely save your time and material at the fulfillment center.
Kit building and packaging is a good option for e-commerce brands, especially if you have multiple products that match well together. By combining products and creating a single package instead of multiple individual packages, brands can reduce order fulfillment costs and increase efficiency. In terms of revenue, kitting and packaging can increase the value of an order. If a customer is interested in a product, showing other products along with the original may result in higher sales.
However, your brand may still encounter certain obstacles. The good news is that brands can create packaging designs to address these issues. For example, you may have three different products with different shapes or sizes. Transport efficiency can be created by creating secondary packaging that fits in a single kit, without the hassle of extra shipping.
Avoid Too Much Material
While it is sometimes necessary to use additional packaging to protect your direct-to-consumer product, using large amounts of the packaging material can damage your brand. This is because today's consumer is environmentally conscious. In fact, according to a study by Billerudkorsnas, 61% of consumers say they are considering moving from their current brand to a more sustainable brand.
Therefore, it is very important for brands to correctly assess the shipping risk and use only the required amount of secondary packaging.
Using less material in your secondary packaging is not only good for brand image, but the lighter weight of the packaging can reduce shipping costs.
Meet LuxBoxPack Packaging Solutions
LuxBoxPack is the best assistant for brands that want to create a more efficient package that protects the product, avoids excessive materials.
We can help you redesign your packaging so you can enjoy the benefits of a great brand image, lower costs, and much more. Contact us immediately.
