Nowadays, people are concerned about eco-friendly products and the topic of sustainability more than ever. This facilitates people's desire to buy from eco-friendly brands. Although companies care about the future of the planet as much as their customers and take some initiatives in this way, it can be difficult to be known as an eco-friendly brand by clients. At this point, several initiatives will be beneficial for you to highlight your vision.
1- Print an eco-friend logo on your packages and products
- Due to the fact that visual things make it easier to understand topics, printing the sustainability logo on both your packages and products is the most convenient and also the cheapest way of informing your customers about your concerns.
2- Collaborate on green initiatives with your partners
- Collaborating with partners such as associations and unions will enable your company to be recognized as eco-friendly. Also, giving your clients the opportunity for active participation strengthens their loyalty through partnerships. To illustrate, the possibility of donation via purchase would be the reason for their next shopping with the company.
3- Outstand sustainability on your website
- Websites not only play a crucial role in the shopping process for buyers but also are the easiest way to convey a message from the seller. Hence, giving a place for your values about sustainability and the importance of preferring eco-friendly packaging will be an outstanding sign.
4- Take benefits from social media
It cannot be ignored the value and the role of social media in today's world. Thus, in order to reach a large number of people, it is necessary to use social media. Sharing posts that mention how sustainability can be enabled or what people should do to make a contribution to the solution of this issue might be two of several topics for social media sharing.
5- Publishing periodical newsletters via e-mail
- Lastly, you can send up-to-date information about your company and the topics you want your customers to know about via e-mail. Nevertheless, it is a great tool to reach your target group directly. Therefore, using periodical newsletters via e-mail generates a bridge with your customers to mention your principles and values, including eco-friendly packaging.
LuxBoxPack, which has extensive experience in the production of environmentally friendly packages, continues to work to meet the demands of all brands seeking support in this regard. You can contact our experts to get information about environmentally friendly packages and take your company one step further.