Why You Should Include Packaging in Your Ad Campaigns

24.04.2024

Your advertising campaign is one of the most important strategies for growing your brand and making it known to more people. In this way, you can increase the awareness of your brand and indirectly increase the profit from your sales. Including the packaging you have designed following your products and brand in advertising campaigns will provide you with gains in many ways.

Packaging and Product Relationship

The use of packaging to increase the attractiveness of the product in the advertising industry has been going on for many years. The topic of packaging has been discussed for a long time when discussing the essentials of marketing. Advertising campaigns are a huge financial burden for brands. By considering packaging designs as part of your marketing strategy, you can reduce the budget allocated to the campaign and the expense incurred. You’re packaging not only reflects your brand identity and expression to the tangible area but also helps you make your ads more realistic and impressive. Organizing an advertising campaign in this way determines how they will see the product and what they should expect when they buy the product.

Virtual Box Opening Experience

Including your product boxes that you have specially prepared for your brand in advertisements can offer your customers a virtual box opening experience that they will be impressed with. In this way, you can give your customers an idea about what your brand sells, how the product looks, and the content of the package. In this case, it can lead to positive changes in customer buying behavior. Even standard everyday products can be made interesting with this type of advertising campaign. When we look at the statistics, we see that only ¼ of the published texts are read, even in the online environment. This leads us to the conclusion that advertising campaigns with visual content will be more successful and attractive.

Boxes That Can be Used in Advertisements

It will be to your advantage to carefully select the product boxes that you will use in advertisements and to look for certain features in them. You should use the boxes in the ad that best reflect your brand and remember that the advertising campaign allows you to best reflect yourself to your customers. For these reasons, you should choose your color choices carefully in your boxes. Apart from that, presenting your most elegant-looking product boxes to your customers in your advertising campaigns will enable you to perform efficient advertising work.

Conclusion

You can use your product boxes in advertising campaigns in a way that will increase and improve the efficiency of your brand. You can get the best boxes you can use for your advertising campaigns for your brand through LuxBoxPack.

The Effects Of Colors According To The Areas Of Use Of E-Commerce Boxes

With the spread of the e-commerce industry in the new internet age, the awareness of brands has started to increase. This situation encouraged many entrepreneurs who wanted to enter the business. We started to see new brands in the market. With the growth of the market day by day, competition continues to increase. We started to see new brands in the market. With the growth of the market day by day, competition continues to increase. It is now important to pay attention not only to the product but also to how the product is served. "What can we do to make the customer prefer our brand?" when we focus on such questions, one of the first answers that comes to mind is to do "first impression improvement" studies. According to researchers, one of the biggest factors affecting customers' loyalty to your brand is the quality of the service they receive from the brand. This service includes packaging. Color choices in the packaging area are one of the points to be considered. According to the statements made by scientists, various colors evoke different emotions in people. Based on this topic, we will talk about the effects of basic colors according to the usage areas of e-commerce boxes in our article. Red and Shades of Red The red color occurs behind the retina of the eye. For this reason, it is one of the colors that most stimulate the subconscious. It creates an urge to act psychologically and has an appetite-stimulating feature. For these reasons, we see this color quite a lot in the food industry. By designing LuxBoxPack's printed kraft boxes that can be used in the food industry in red tones, you can evoke excitement and high energy in your customers and leave a positive impression with this color tone that harmonizes with your brand. Blue and Shades of Blue The color blue usually represents trust. It will be very useful to choose these color designs for your technology brand. Customers attach the most importance to quality and reliability in electronic devices. You can design and package LuxBoxPack technology boxes that can be used in the field of technology in blue tones, and you can establish a bond of trust between your customer and your brand. Blue also evokes feelings of peace and tranquility in people. When you use such designs in technology boxes, you are likely to leave a positive impression on your customers. Yellow and Shades of Yellow The yellow color is psychologically coded with the sun. This ensures that the yellow gives energy and joy. In addition to these, yellow evokes luxury and quality. For this reason, the use of yellow in the packaging of products such as jewelry, watches, and clothing products will create a feeling of privilege for the customer. You can choose LuxBoxPack's textile boxes for clothing products, and printed kraft boxes for jewelry and watches and use the yellow color in your designs. This makes it easier for you to create customers loyal to your brand. Green and Shades of Green Green and shades of green are coded with nature. Nature is seen as the source of healing and the color green reveals the concepts of health and trust. It can be a unique choice for herbalist products and food products whose naturalness is emphasized. For example, LuxBoxPack's olive oil bottle boxes can be a compatible option to display your natural products in green-toned designs. Making a presentation in this way will give you privilege in customer experience. White The white color matches health and cleanliness in our subconscious. For this reason, it is a very logical choice for pharmaceutical companies and companies that produce baby and child products. You can implement your designs by choosing LuxBoxPack's e-commerce boxes or product boxes. The white-weighted designs you make will help you to create a good impression on your customers. Black and Dark Blue Black and dark blue colors are considered to be mysterious, powerful, and noble colors. For this reason, these colors that can be used in areas such as jewelry boxes, surprise concept product boxes and luxury clothing packaging will help increase your brand value in the eyes of the customer. LuxBoxPack's various options such as gift box, textile box, and belt box can be excellent options to reflect your chosen colors and increase customer satisfaction. Your E-commerce Packages Designed with LuxBoxPack Make a Difference in the Industry As we mentioned, designs and colors have a very important place in the e-commerce industry. In this area, LuxBoxPack is ready to assist you to increase the customer experience. Contact our LuxBoxPack experts to bring the designs you have in mind. ...

Ways to Stand Out with Packaging in E-Commerce

The competition in the e-commerce world is intensifying each day. It is crucial for your products to be captivating and for your brand to be memorable. When quality products or strong services alone are not appreciated enough, you can make a difference with higher quality packaging. 1. Stand Out with Unique Designs: Visual appeal has a significant impact in the e-commerce world. You can impress your customers at first glance with colors, vibrant graphics, and your distinctive logo in your packaging design. Effective promotion of your brand can be achieved through your unique designs. 2. Brand Storytelling Through Packaging: Packaging is not just a protective tool; it's also a means of telling your brand story. Graphics, texts, and symbols on the packaging can convey your brand's origins, values, and mission to customers. This way, you can establish an emotional connection between your brand and customers. 3. Interactive Packaging: You can communicate more effectively with your customers through modern touches. QR codes, augmented reality technology, or hidden messages provide an interactive experience with your packaging, ensuring that your products remain memorable. 4. Personalized Packaging: Every customer is unique, and a personalised experience demonstrates that your brand values customers. Personalising your packaging with customer names, adding thank-you notes, or offering special discount codes makes customers feel special. 5. Sustainable Packaging Practices: With the increasing environmental awareness, customers increasingly preferring eco-friendly products. Having recyclable packaging materials, using biodegradable packaging, or incorporating packaging additives that actively contribute to nature shows that you prioritize your customers' values. Example: Online clothing or cosmetic brands can strengthen their bond with customers by including a special thank-you card with the customer's name or providing a discount code for their future purchases. Packaging in e-commerce is a crucial element that shapes your initial interaction with customers. Viewing your packaging as a significant part of the customer experience is key to gaining a competitive advantage and building a loyal customer base. In short, a product is remembered not only for its contents but also for how it is presented. Elevate your customer experience with LuxBoxPack’s custom packages, designed to invoke an unforgettable impression. With packages tailored to every need, LuxBoxPack showcases the uniqueness of your brand. ...

Uses of Text in Product Boxes

Your packaging and product box designs are some of the most powerful factors that will determine your relationship with your customers and opinions about your product. One of the most important points in your designs is the texts on your packaging and boxes. The way you describe your product and the use of text for design purposes are the most important factors in improving your products. The places and forms of use of the text are among the subjects that will determine how the effect will be. Differentiate Your Brand Through Text There are many benefits that the use of correct text in your product box designs can provide for your brand. One of them is to differentiate your brand. The text used in the product box varies for each product, and in this way, the text helps you differentiate your brand. Using text in packaging design, a customer can easily distinguish between products and brands. Successfully Identify Your Product Texts have the potential to affect your texts at least as much as a visual language. From another point of view, we can say that the use of text is an element that complements and highlights the visual language. A successful product box should have a correct and aesthetic visual design, while on the other hand, there should be text pointing out the product and giving its message. In this way, the two design elements will highlight each other. By contacting LuxBoxPack, you can bring a new breath to your product box designs and take your product to the next level. Attract Your Customers Your product box designs will help your customers to choose the product while viewing it, on the shelves, or in e-commerce. The most important factor that will attract your customers’ attention will be the texts you use on the product box. By contacting our experts, you can get the design advice you need and make a positive contribution to your brand. Improve Your Packaging Solutions with Trend and Original Touches Instead of using traditional and redundant fonts in your boxes, bring a simple and practical resolution to change between typographies that differentiate at least with most basic features, such as “serif” and “sans serif” variety. Moreover, observing up-to-date fonts is another possibility that will enhance your packages in terms of image and message. We can say that Montserrat, Poppins, Open Sans and Cologne Font offer diverse typography solutions, if we are going to consider 2021. Finally, the use of geometric poplars in packages will add energy to your packages, to complete the message you try to give or to make it more impressive. Guide Your Customers Preferences The product box design allows you to change your customers' choices. With a successful product box design and the use of correct text, you can persuade your customers to buy your product and make them feel satisfied with it. One of the most important ways to achieve this is to have information about the correct design and use of text and to design your product boxes accordingly. Conclusion The use of text in product boxes is an issue that you should not skip for your products. With LuxBoxPack expertise, you can have the opportunity to improve your product box designs and use of text. ...

Shirt Box

When it comes to shirt boxes there are two important points. Design and build. The design has to be classy and reflect the identity of your brand. It has to complement the shirt. This will create value in the eyes of the customer and will make your brand more distinguishable. Then, the build. The box itself should protect the shirt from getting creases. The shirt shouldn’t move inside the box, and it shouldn’t get dirty in any way. To make sure the shirt stays intact inside the box, we can create special paddings. We also use high quality cardboard, so your shirt will always stay safe and sound, until your customer decides to wear it. ...

Four Product Packaging Techniques That Will Draw Customers Attention

Prepare eye-catching packaging; it will help your company stand out from the competition and increase sales. The packaging that customers see before the product arrives has a significant impact on their first impression of the brand. Brands that have been in the industry for a long time or that are newly formed seek out different, creative, and distinctive packaging techniques in order to stand out in a competitive market. Although the purpose of packaging is to protect the product during its first use, it also has other benefits for the brand. Packaging can also be used to demonstrate the value and quality of a brand to both competitors and customers. With your package ideas and approaches, you may draw attention and become memorable, which is a significant aspect of the success of your product. In this blog article, we will discuss four packing approaches that will appeal to your customers. Add Fun and Raise Awareness to Your Packaging Fun packages are a way that may be used to appeal to people of all ages that enjoy having fun, not only youngsters. Instead of the traditional simple, plain, monotonous, and boring packaging, you can profit from fun drawings or illustrations using vibrant and warm colors. Furthermore, many companies and industries have featured endangered animals in their packaging in recent years to improve their responsible brand image. They have integrated animal images into their products to call attention to this problem and to support the rights of animals who are harmed and separated from their natural habitat. Not only that, but they also joined other awareness campaigns to raise awareness. By incorporating animal themes into your packaging, you can not only differentiate yourself in terms of style, but also capture attention with a discreet, ethical, and responsible brand identity. Handmade Look Packaging Although handmade packaging makes customers feel special, the creation process takes a significant amount of time and energy. As a result, with a few minor adjustments, you may give your box a handmade feel. This impression can be provided by methods such as sticking your brand name and logo on the packaging as stickers, printing the surface design of your packaging in the form of a certain fabric or drawing pattern, and printing this impression on the packaging in the same way instead of tying normal ribbons or strings. Seasonal Packaging Using the same packaging design over and over can get monotonous and cause you to lose interest in your customers. One of the best methods to attract customers is through seasonal product packaging. You can change it not just for specific and special events but also for the season. You can pack your products according to the season by creating four different designs for four seasons. Different Geometric Patterned Packaging Packaging is often square or rectangular in form. Although there are packages based on various geometric patterns, they are rarely used. To break the habit, instead of the traditional four-cornered designs, you can create packaging with pentagonal, hexagonal, or more edges. As a result of your unique and appealing packaging, you can keep your customers in mind for a long time. If you want to grab customers' attention by creating your brand image not only through your products but also through your packaging, you may contact LuxBoxPack, one of the industry's leading names with unique designs, through our website. ...

Which Industries Need Corrugated Boxes?

Corrugated boxes can be used in a wide range of industries. Cardboard is one of the best materials available in the packaging sector. It is solid, provides a high level of protection and allows great opportunities for branding. Custom printed boxes made of corrugated cardboard can be found in many applications. Corrugated boxes for e-commerce Corrugated boxes provide a great solution for e-commerce brands. An online clothing supplier, a manufacturer of cosmetic goods or more specific products - all of which can benefit from a cardboard box. Cardboard boxes for marketing agencies Due to the printing variants, corrugated boxes are a great tool for a marketing agency. With the addition of these boxes an influencer campaign can be enriched. A creative agency working on an event can also use cardboard boxes as a fun gadget. They can serve as a fancy invitation, as well as a way to attract the attention of potential customers. The possibilities are endless. Corrugated boxes as an onboarding solution Onboarding is the idea of welcoming new employees into a company. Small boxes containing a number of branded items are a way to do this in an original way. You can place a t-shirt, a pen, a mug and a lot more inside. Since you don't need to send them anywhere, use your creativity-create a custom design and work on a unique experience. A good start like that can help you build a bond with your employee. There are dozens and more examples of cardboard box uses. Depending on the company's profile and the specifics of the industry, the corrugated box can be a fitting solution. ...

E-Commerce Box Types Of Cosmetıc Products: Offset Prınted Boxes

Beauty and fashion trends change rapidly as they move from one season to the next. Although styles and color schemes change with each new season, certain characteristics of the brand must remain constant. Customers are interested in brands with innovation and style, but when ordering online, they want their purchased items to be delivered safely. According to LuxBoxPack, it is noticed that offset printed boxes and packaging play an important role in the cosmetics industry, which is an industry with constantly changing trends. According to LuxBoxPack, it is noticed that offset printed boxes and packaging play an important role in the cosmetics industry, which is an industry with constantly changing trends. That's why offset printed boxes come to the rescue of cosmetic product manufacturers. Offset boxes, which will both reflect the appearance of your brand in the best way and ensure the safety of your product, maybe among the packages that will increase the value of your brand with its many useful features. At the same time, offset boxes laminated with LuxBoxPack can maximize product appeal. Now let's take a look at the cosmetic product boxes where offset printed boxes are used the most. 1- Perfume Box Perfume is one of the most used and most remarkable products of the cosmetic world. Therefore, everyone agrees to have the most striking packaging. As LuxBoxPack does best, you can achieve an eye-catching look by reflecting the characteristic features of perfume products to your offset printed boxes with laminated offset printed boxes. At the same time, since perfumes are sensitive products, the durability of the perfume boxes will make you comfortable in product deliveries and add a plus value to customer satisfaction. Therefore, in the production of perfume boxes, besides laminated offset boxes, offset printed plastered boxes are also used a lot. 2- Makeup Box After perfumes, the sector belonging to the best selling product range is the make-up materials. It is necessary to choose the best-designed make-up boxes for the makeup materials people use for their appearance. Because a customer who encounters makeup box packaging for the first time should be impressed by it. LuxBoxPack will maximize the brand appearance with the make-up boxes prepared by following the latest fashion and beauty trends and will prevent any mishaps during delivery by ensuring product safety. While the safety of make-up products will be ensured with the laminated offset printed boxes and laminated offset printed boxes of LuxBoxPack, your brand perception will change in a positive way. 3- Cream Box Laminated offset and plastered boxes are mostly used for the packaging of cream boxes, as in perfume and make-up boxes. In this way, you can protect your highly sensitive cosmetic products in offset printed boxes in your e-commerce sales and at the same time offer your customer a memorable experience at the first encounter with the product. At LuxBoxPack you can find the most cost-effective and attractive cream boxes for creams produced for use in the health, beauty and cosmetics industry. 4- Personal Care Products Box Personal care products, one of the other important products of the cosmetics industry, are among the most used products. In this way, personal care product manufacturers need a separate packaging design and different boxes for each product. Customers also need good looking and robust boxes of personal care products that they can keep while using the products. Because good packaging is required to protect a product that is used for a long time. With LuxBoxPack for personal care boxes to be used for e-commerce sales, you can have unique box designs with many different printing techniques and at the same time ensure product safety. You can find the most cost-effective laminated offset boxes and offset printed plastered boxes for personal care boxes at LuxBoxPack. LuxBoxPack for Cosmetic Product Box Solutions in E-Commerce Sector As LuxBoxPack, we are ready to help you with the most accurate product boxes you think for your brand in e-commerce, whether in cosmetics or other sectors, and to help your brand in the best way. You can visit luxboxpack.com for many printing, packaging, packaging and box design suggestions. If you would like us to help your business with our custom packaging and printing solutions, contact our LuxBoxPack expert team right away and let us help you improve your brand and increase your customer satisfaction! ...

Types of Cardboard and Cardboard Used in Packaging

Packaging, which is one of the most important elements in the marketing of products, helps both to package the product safely and to increase its marketability. The material from which the packaging is made is also an integral and important part of the product in this respect. The packaging, which reflects the image as well as the safety of the product, gains its identity and takes shape according to the material it is made of. In this context, it can be deduced that the type of material the packaging is made of directly affects the functionality of the product covered by the packaging and the service it provides. Considerations in Packaging Preference -Does the packaging reflect the right image for the service offered? The fact that the packaging reflects the identity of the product it carries is capable of increasing the marketability of the product significantly. -Is the packaging physically compatible with the product it carries? Whether the packaging can carry the product can be determined by the shape, depth, size and properties of the material such as liquid/moisture/weight resistance as well as the material of which it is made. -Does the packaging harmonize with the company image? As much as the product, the presentation of the product is one of the factors that determine the quality attributed to the service. In this respect, a good packaging choice is also a right investment for your company in the future. Different Packaging Options for Different Products Corrugated Cardboard: As packaging forms that can be easily folded and cut, corrugated cardboard can be used in a wide range of products with its flexibility and durability. These areas of use are book boxes, small furniture boxes, boxes for carrying household appliances, etc. example can be given. On the other hand, corrugated cardboard can be used in many different areas as a result of its practicality in use and appropriate formatting. Corrugated Cardboard: Although corrugated cardboards do not provide a flat printing surface, they offer wide possibilities for specific coating needs. As a matter of fact, corrugated cardboard, which can also be used as a barrier coating, offers wide solutions for packaging and distribution of many industrial products with low costs and simple arrangements. Thin Wave: Thin wave, which is the most widely used type of cardboard, is the largest material for packaging in the food industry. Thin-wave cardboards, which are used especially for hot products of the food industry such as pizza, lahmacun, pide, are very suitable for printing and are resistant to crushing at the base, despite the instability against heavy loads. Whatever your industry and expectations, LuxBoxPack is your best assistant for packaging solutions that suit you! Bring the packaging solutions that will give the most suitable result for your business to you with LuxBoxPack. ...

Simple Package Design Trend

While many companies seek to supply packaging that shouts "watch out here" to consumers with vibrant colors and bold typography, the opposite trend has recently been on the rise for a simple package design trend. In this blog post, we will focus on the plain package trend. What Is Simple Package Design The simple package design is a simplified version of the packages we frequently encounter in daily life. We can say that it is the art of telling what is meant to be told with a simpler design. Why We Use Simple Package Design? The perception of "the more, the better", which is the cultural tendency of many people and brands, has begun to replace the philosophy of "simplicity is richness", which has been the German art school "Bauhaus" teaching for a while. Normally, there is a three-second rule to get an item. In other words, it is the time it takes to see a product, read what is written about it, and come to a decision. During this time, brands bombard us with bold and vivid text and different visuals. However, it is more important to be able to explain the originality of the product in such a short period of time and to give the reason why it should be purchased. With these simple package designs, brands give such freedom to their customers. Things to Consider While Preparing for a Simple Package Design 1. Focusing on the Logo Simplicity in design focuses on need. Since your brand needs recognition, you need a logo, which is your brand's identity. You can choose to put only your logo and a plain background to keep the focus. In this way, your brand will be remembered by your customers and become more recognizable among thousands of brands in the same industry as you. 2. Pictures in Monochrome If your company has a brand color or hue that you usually include in products or social media posts, it's always a good idea to translate it into your packaging. 3. Seeing the product with a semi-transparent packaging If you want an element of color and excitement while keeping your packaging simple, try transparent or semi-transparent panels. These give your customers a look at your product and make it easier for them to open the box. 4. Less material usage Simplicity can be incorporated not only in the design and aesthetics of your packaging but also in the materials used to make the boxes. Using fewer materials helps you save costs. While doing this, you reduce the amount of waste produced and contribute to sustainability. If you want something aesthetically pleasing but also environmentally friendly, Kraft boxes are your best option. 5. Describe exactly what the product is For simplicity in design, it is important to weed out and clean all unnecessary items from your packaging. This could mean reducing colors or removing irrelevant information. Conclusion If you adopt a simple approach to design, you can tell what your product wants to convey with a simple and confusing discourse, and you can attract the attention of your customers. You can contact Luxboxpack for the designs you will make in this area. ...

The Easiest Way to Increase Your Pizza Sales: Kraft Pizza Boxes

Kraft pizza boxes, a product heavily demanded by food businesses, are environmentally friendly as well as being produced from natural organic materials. Pizza boxes beyond the marketing impact; It is a corrugated cardboard box, it ensures the preservation of the temperature of the food products and prevents the products from becoming pasty. Kraft pizza boxes are a great marketing tool beyond their technical specifications. Presenting your products to your customers in kraft boxes will directly positively affect your brand image beyond functionality. So how can kraft pizza boxes affect our brand image and sales? Make a Visual Impact! Kraft pizza boxes have a simple and natural design, which makes for a visually impressive presentation. Putting the pizzas you offer to your customers in these boxes evokes the feeling that your products are presented with higher quality and care. In this way, you show your customers that you not only offer pizza, but also a quality service. Promote Your Brand! Kraft pizza boxes offer a surface that can be written on easily and that you can use to promote your brand. By putting your brand's logo, website address, social media accounts or other marketing messages on the boxes, you can make your customers know more about your brand. Get to Know Customer Preferences! Kraft pizza boxes can be offered in different sizes and shapes. In addition to fixed pizza sizes, you can also determine the shape of your boxes according to customer tastes. This will allow you to serve pizza that fits your customers' needs and make your customers happier. Be environmentally friendly! Kraft pizza boxes are made from recyclable materials. In this way, you can attract the attention of your customers by creating an environmentally friendly business image. In addition, by making an environmentally friendly choice, you also contribute to protecting nature. As a result, kraft pizza boxes help you promote your brand, recognize your customers' preferences, and create an environmentally friendly business image by giving your customers a sense of quality and care in presentation. It is one of the most effective and easy ways you can use to increase your pizza sales. You can contact LuxBoxPack to learn more about this topic and consult with a professional. ...

Why You Should Include Packaging in Your Ad Campaigns