"Clean Beauty" 4 Must Include in Packaging

19.04.2024

In a society where the beauty industry is not significantly regulated, consumers are wary of using products that contain potentially harmful ingredients. The search for non-toxic products that they can rely on has increased, which is why today “Clean Beauty” is on the rise. “Clean Beauty” products contain non-toxic ingredients that have been proven to be safe and effective.

Unfortunately, consumers who physically examine the shelves or a store through e-commerce will not immediately realize that your product is a "Clean Beauty" product. For this reason, it is important for brands to attract their consumers and deliver a message that conveys the values of their brands through their packaging.

Special for "Clean Beauty", the following packaging designs can attract consumers to your product.

1. TRANSPARENT PACKAGING

Creating a transparent packaging design for your “Clean Beauty” product - both literally and figuratively - is one way to get a customer's attention. Creating a die-cut window made of a transparent material allows the consumer to see the product's color formulation from inside the packaging. This look is not only pleasing to the eye but also makes the consumer more confident in the product they see what is in it. Being transparent about the ingredients and what your product has to offer is another way to gain consumer attention. Having the ingredients listed on the bottle and making the ingredients the focal point of your packaging is a different way of doing this.

2. SUSTAINABLE PACKAGING

Sustainable products and packaging are important to consumers in all industries and this applies to the "Clean Beauty" market. In fact, "Clean Beauty" and sustainability go hand in hand. While consumers are looking for products that are safe and will not harm their skin, they also want the product and its packaging to be made from environmentally safe materials. Also, packaging made from environmentally friendly materials with an FSC certified logo or sustainable packaging using natural colors and hues will mean that the product itself is natural for the consumer. You can view our sustainable packaging range by visiting our luxboxpack.com site.

Sustainable packaging can be achieved by using fewer materials and using sustainable substrates such as post-consumer waste paper or PEFC certified materials. Additionally, using cold foil and hot foil printing are sustainable ways to add decorative touches to your packaging.

3. GLASS PACKAGING

While plastic packaging is extremely popular, the transition from plastic to glass packaging - especially in the skincare industry - is growing. Glass packaging appeals to consumers for a variety of reasons: it looks clean, stylish, and tactile pleasing. In the "Clean Beauty" industry, glass packaging also helps convey the message that the product itself is clean and made with safe ingredients.

One reason glass packaging conveys this is that glass itself is clean and sustainable. It can be recycled and reused indefinitely in a closed loop. Also, the glass conveys the message that the product inside is made with high quality and therefore safe components.

4. EXPERIENTIAL PACKAGING

While minimalism and sustainability are at the forefront of “Clean Beauty” trends, another unique trend emerging is experiential packaging. "Clean Beauty" packages with pleasant visual and tactile features attract the attention of the consumer and may arouse interest in social media. This type of packaging is a great way for new brands entering the beauty market to stand out from the competition.

Experiential packaging can include creating tactile experiences using elements such as soft-touch coatings, embossing, or sand effects. In addition; Visual experiences can be used by adding effects such as mother-of-pearl coatings, glitter coatings, or dark phosphorescent effects.

START YOUR NEXT “CLEAN BEAUTY” PACKAGING DESIGN WITH LUXBOXPACK

Want to start your “Clean Beauty” packaging design? Set up an instant meeting with one of our packaging experts to create a memorable design that captures the attention of consumers.

How to Use Packaging as a Marketing Tool?

The sharp rise in e-commerce due to the long-standing pandemic epidemic has completely changed the perspective on packaging. Packaging is an incredibly important element for a brand, no matter what industry it is in. It's a way to convey a message, and in some cases, it can be your first point of contact with a potential customer. Due to the rise of e-commerce, we thought it would be a good idea to use your custom packaging as a marketing tool and revisit some important aspects. We understand the importance of creating a great packaging experience for the consumer, but there are some positive and negative details that companies should consider. Here's what it takes to create an exciting packaging experience. Packaging as Canvas Packaging is the way you present your product to potential consumers in the e-commerce environment. (Imagine you're on the same store shelf with loads of other brands online). This will be your first advertising opportunity, similar to the messaging you might see on a billboard or magazine ad. Therefore, your packaging becomes your canvas. Your ultimate goal is to persuade the customer to choose your product. This is why knowing your audience becomes incredibly important. What are your customer's preferences? Their tastes, interests, experiences, habits, and the list can go on like this. Once you've lined up the questions and identified your target audience, you can design and refine the colors, expression, graphics, and typography that make up your packaging. Personalization While you can't target your packaging for every person who might buy your product, there is always a place to consider the consumer as well. Personalization can mean creating packaging that tells your brand story or speaks candidly to your consumer demographic. An example of this would be generation marketing. What are Gen Z and Millennials oriented and interested in? Does this status include a specific image, color scheme, or slogan? You can also consider investing in custom shipping boxes to stand out in e-commerce. Transparency Packaging transparency is where you build trust with your customers. This essentially means that you are honest about what your packaging says, what ingredients are listed, and what your product is. The food industry provides great examples of transparency. The same cannot be said for sectors such as health and cosmetics. So be clear about what your product can do and what it is. Make sure your package with important information sends an accurate message. If a customer trusts what you say, they will most likely repeat the purchase. Get Packages That Will Be Your Marketing Tool with LuxBoxPack You can contact the expert team of LuxBoxPack for the right packages with a well-thought-out strategy and hitting the point, regardless of the sector. ...

Changes in the Packaging Production Sector

According to the research conducted by Simon-Kucher & Partners, the two most important trends for the paper and packaging industry in the last 5 years: sustainability and digitalization. It is predicted that the importance of these trends will increase gradually and that they will directly affect the product management, value chain, sales, and pricing processes of the manufacturers by getting stronger in the next 3 years. Especially the pandemic period plays an important role in the spread of these two trends. So how can companies adapt to the effects of sustainability and digitalization trends that have accelerated with the pandemic? The sustainability trend has been a growing trend during the 2010s, usually with the corporate responsibility activities of governments and brands. However, in recent years, it is seen that the main lines of the trend have changed and large companies are now looking for sustainable options. Big companies like P&G, Pepsi, Unilever have come a long way in finding packaging that is 100% recyclable or biodegradable. Therefore, the sustainability trend, which will gain more importance as we approach 2030, will become an even more critical decision point in purchasing processes. However, it seems that many companies in the manufacturing sector are still not actively catching up with this trend. Therefore, there are a few actions that paper and packaging manufacturers who want to catch up with the sustainability trend should take. These are on R&D and product strategy. R&D Brands should add sustainable products to their existing R&D plans to meet market demand. It should be ensured that product options are ready to meet the needs of customers until important change dates such as 2025 and 2030. Product Strategy The number of sustainable options in the product portfolio of brands should be increased. For non-sustainable products, brands should identify sustainable options that can replace these products with a product life cycle perspective. The digitalization trend has emerged as an important trend as well as sustainability, with the great impact of the pandemic. Digitalization, which has been going on since the beginning of the 2000s, has started to become effective in the paper and packaging industry, albeit later, in recent years. Contrary to expectations, the main process that is expected to be affected the most by digitalization is known as sales processes, rather than innovative solutions such as smart packaging. Therefore, there are a few actions that paper and packaging manufacturers who want to catch up with the digitalization trend should take: Planning Digital Touchpoints With digitalization, contact points with customers began to increase and differ. Many new channels such as online purchasing options, order interfaces, and social media stand out as important contact points for paper and packaging manufacturers. Brands should use omnichannel at customer touchpoints to stay one step ahead of the competition in the market. Therefore, establishing teams such as telesales, multi-channel customer service, online technical support within the sales team should now be the first priority for manufacturers. Standardization of Sales Processes Brands need to design their sales processes in line with the digitalization trend and standardize them both internally and at the customer base. With the reduction of time spent on activities with the digitalization in these processes, the additional time that arises needs to be rescheduled and the necessary human resources for sales teams need to be reviewed. Follow Packaging Industry Trends Closer with LuxBoxPack! Follow LuxBoxPack closely to reach developments and new trends in the paper and packaging production industry easily and quickly. So, get the information you need for your brand right away and get one step ahead in the industry! ...

Typography and Packaging

Customers' perceptions of your brand and the quality of your goods are strongly influenced by the packaging and product box designs you use. The text that appears on your packaging and boxes is one of the most crucial elements of your designs. When creating packaging, it is critical to strike a balance between all of the aesthetic features. Typography is one of the elements that contribute to the definition of balance. In this blog post, we will focus on the importance of typography and packaging. What is Typography? To put it simply, typography is an art that deals with the arrangement of letters and words in a manner that makes the content intelligible and aesthetically beautiful. Typography is a form of visual communication that enhances the readability of written text. When it comes to reaching out to consumers, typography may be an invaluable tool. Typography and packaging Packaging design relies heavily on typography since it helps to keep the visual and textual aspects in harmony. It is difficult to reduce the amount of writing on packaging since it conveys so much information about the product. As an alternative, we may depict the words in a visually appealing manner to match the box design. After comprehensive research, the demands and desires of your clients may be addressed in the design of your packages. These design techniques might be derived from past studies and thorough market research. The package's size and shape also come into play while creating these strategies. You may entice buyers by designing your packaging with a feeling of harmony and symmetry. Little tips on typography and packaging - Avoid using too many words or typefaces in the design of your product, since this might make it seem crowded and confusing. By changing the fonts you choose, you can strike a delicate balance between contrast and uniformity. - When uppercase and lowercase letters are blended, the human eye has an easier time recognizing them. This may increase the pace at which clients obtain Access to information. Reading black text against a light background causes the letters to appear smaller than they are; conversely, reading white text against a dark background causes the letters to appear larger. This is an excellent strategy for space optimization when dealing with smaller products. Conclusion Numerous fonts generally arise based on the industry, product size, and intended audience. Globally, trends in minimal, vintage, and retro font packaging have evolved in recent years. If you want to draw attention to your brand and product straightaway, let your typographic art speak for itself on the LuxBoxPack boxes of your choosing, along with the minor pointers we've discussed. ...

Pleasant Packaging of the Gluten-Free Industry

Packaging for gluten-free products is an important area of use that will highlight the gluten-free diet, which has become an important segment of the food industry. People with celiac disease must consume gluten-free products. So recently, gluten-free products have gradually become vital, with some people not avoiding wheat and flour for their personal preference. For this reason, the sector expanded and went to different packaging ways for its target audience. This interest has brought new and original packaging specifically to gluten-free products. This type of packaging takes shape according to the product in it. At this point, brands avoid exaggeration and prefer natural and elegant packaging methods. On the packaging, there should be remarkable statements about the product and gluten-free. In this way, it is separated from other product packaging and any confusion is prevented. For instance, if the product is a pretzel, linear packaging can be used, while for gluten-free pizza, thin horizontal packaging with a window can be used. With this kind of packaging, the products become remarkable. At the same time, besides consumption by consumers, it allows it to be shared on social media by photographing it due to its visual beauty. Gluten-free product packaging, which reveals the reassuring content for those who want to live healthy, draws a very important image. Because with specially thought-out packaging, the manufacturer will have a classier image and the brand's stance in the eyes of the consumer will be strengthened. In this respect, special packaging will offer a simple yet striking functional solution that goes directly to the subject. With the packaging, which is a kind of decoration of the product, you can appeal to different consumers, and you can ensure that even individuals who will not prefer the product buy it. With packaging with an aesthetic stance, you will highlight your niche products and make the packaging worth keeping for consumers. Correct Address of Packaging: LuxBoxPack If you need packaging for organic, gluten-free, or any product, LuxBoxPack has the right solution for you. Contact the creative team of LuxBoxPack now for gluten-free and accurate packaging solutions! ...

Foldable Rigid Box

Rigid boxes are often used in luxury packaging because of the weight, strength, and firmness expressed by their construction. Rigid boxes are durable because of the paper wrap that is added to the exterior of the high quality grey board that give the boxes their shape. The interior of rigid boxes are always covered by a paper liner that carries a consistent look and feel during the unveiling process. Additionally, the embellishments are written on a paper that is then wrapped around the outer board. This paper will be used on the exterior and inside of the package to give marketers the ability to display main branding and graphics on the packaging. Unlike normal rigid boxes, foldables are shipped to you in dieline format. This feature makes it very convenient to ship these boxes, or store them in your warehouse and enables you to just fold your box easily whenever you’ll need them. ...

Flexible Package Designs

Flexible packaging, as opposed to rigid packaging such as glass jars, is "flexible" owing to its structure and can easily change shape. Flexible packaging materials are much better than rigid packaging materials in terms of cost and environmental impact. When it comes to product packaging, there are several aspects to consider. If you're having problems picking between rigid and flexible packaging, we've gathered information in this blog article to help you understand flexible packaging designs and their applications. What is Flexible Packaging? Flexible packaging is gaining more and more attention as the future of packaging due to its convenient shape, ease of use, reclosable properties, light weight, and overall environmental impact compared to its rigid counterparts. Flexible packaging, the use of which has increased in recent years with its high efficiency and sustainability in the packaging market, uses flexible materials such as foil, plastic, and kraft paper. It is possible to find flexible packages made of kraft paper in the wide product range of Luxboxpack. Why Flexible Packaging? Consumers' lifestyles do not seem to be slowing down anytime soon. The fast-paced lifestyle is driving brand owners to reconsider not just their products, but also how they package items. Because of this rapid consumption, it is critical to make it easy for customers to obtain your items. This is where flexible packaging may help. One of the key reasons for the rising popularity of flexible packaging is its convenience. When creating flexible packaging, we must additionally consider factors such as ease of opening, storage, and resealability. Furthermore, because of their reduced cost and environmental impact, flexible packaging materials outperform rigid packaging. It also has the lowest carbon impact of any kind of packaging since it takes up less space in landfills. Flexible packaging enables high-quality and high-impact graphics in 360-degree branding, offering bright and clear designs that play a role in strengthening the brand image. Exceptional design capabilities capture the attention of consumers, enabling flexible packaging to stand out in crowded markets. Brand owners who want to improve the overall image of their brand can do so through packaging designs. Especially when produced with digital printing technology, flexible packaging and picture-quality graphics on premium films enable brands to meet and exceed their imaging goals. The advantage of flexible packaging is that it can be produced in various sizes and forms. A wide variety of products are available, from small disposable packaging to large multi-purpose bags. It can be used in a variety of industries, including snacks, coffee, and nutritional supplements. Features such as zippers can be added to your flexible packaging to personalize your product. Conclusion Whether you're a brand that embraces flexible packaging and wants convenience for your consumers, or you're considering change for your brand, it's clear that flexible packaging is the future. You can also choose LuxBoxpac's flexible packages made of kraft paper and create a change for your brand. ...

Suggestions On Kraft Box Designs

The design of your box is as important as the design of your product. The boxes that you will design in harmony with your product and brand are so essential that your customer can change their minds whether buying a product or not. Therefore, you must make careful choices when designing your boxes and make decisions based on your analysis. What is Kraft Box? Kraft boxes are made of kraft paper produced from pulp wood fibers. These wood fibers contain cellulose and lignin. Lignin holds the fibers together and gives them their brown color. Kraft paper does not need to go through any processing to reach a stylish brown. One of the advantages of kraft paper is to adopt an environmentally friendly approach while capturing this color. Why Should You Use Kraft Box? There are many reasons to use Kraft boxes. The leading of these is the kraft boxes are 100% recyclable. You can make a great contribution to the recycling process worldwide by using kraft boxes for your brand. Kraft boxes are difficult to cover due to their rough texture. Since coatings are difficult to separate from the paper, it complicates the recycling process. Kraft paper has a reverse situation that makes it environment-friendly. Another reason to use it is that kraft cardboard is strong and durable. A thick surface makes it resistant to damage, moisture, and heavy use. Using kraft paper with these properties will be profitable for both your brand and your customers. You can contact LuxBoxPack to get suitable kraft boxes for your products. Kraft Box Designs With many different types of kraft cardboard and different design options, you can offer your customers suitable packaging options. By presenting foldable kraft boxes to your customers, you can create an option that can be used for different purposes. By using kraft boxes with transparent lids, you can both benefit from the advantages of the kraft box and give your customers an idea about what is inside the box. Finally, you can get extraordinary options by designing oven packaging type food boxes with kraft paper. Conclusion Offering different options of Kraft boxes to your customers means having many options that can satisfy them. You can contact LuxBoxPack to choose among the kraft box models that will satisfy your customers. ...

Why It's Crucial to Obtain a Sample Box for Your Packaging?

Making sure your packaging meets your and your customer's expectations is critical to your brand's credibility and customer loyalty. Similarly, box samples are an important part of ensuring the success of your products and brand. This blog post will provide you with more information about packaging samples and what questions you should ask your packaging supplier when ordering box samples. What exactly are packaging samples, and why do you need them? Box samples are created for packaging that will be customized. They can focus on materials and structure, known as structural samples, or on both materials and designs, including coatings, known as pre-production samples. Because the purpose of structural samples is to test the structure and size of your box, your boxes will most likely arrive featureless. You will receive boxes that match the final packaging design for pre-production samples. While you don't have to request samples every time you order packaging, ordering samples from a supplier you're working with for the first time can help ensure your packaging will turn out as expected. Understand the quality and appearance of your packaging Ordering a production-level sample allows you to see how your final packaging will look. These samples are designed to meet all requirements, such as foil stamping, embossing, coatings, and inserts. This gives a sense of the print quality, finishes, and materials used. If you're pleased with your production-grade samples, you can be confident that your final packaging will be the same. Understanding how your products' packaging will look Structural samples are an excellent way to test how your products might be packaged and what the final packaging that your customers will unbox will look like. Box sizes aren't difficult to identify, but it's just as easy to miscalculate your box dimensions. A structural sample allows you to see how your products will fit inside your packaging and allows you to make changes if they are too small or too large. These samples are made to your specifications, with no prints, finishes, or add-ons. Conclusion Ordering packaging samples eliminates the possibility of having packaging that does not match the submitted designs or your brand. It's also a good way to double-check the quality of your boxes before placing a bulk order. If you'd like to see sample box samples before ordering packaging boxes, contact LuxBoxPack and get one step closer to your ideal packaging. ...

Sustainable Packaging Trends: Eco-Friendly Options and Consumer Trends

The impact of sustainable packaging options on consumer trends is becoming increasingly important today. As consumers' awareness of environmental issues and sustainability grows, companies are taking steps in this direction. Here are some insights into sustainable packaging trends and consumer tendencies that will shed light on the subject: Reduced Plastic Use: There is more and more emphasis on the harm that plastic waste causes to the environment every day. Therefore, among sustainable packaging trends, reducing plastic usage stands out. There is a growing inclination towards eco-friendly options such as cardboard, glass, metal, and biodegradable materials. Recyclable Packaging: Consumers are thinking twice before discarding packaging after purchasing products. Companies are also taking more responsibility in this regard by offering recyclable packaging, contributing to the environment, and meeting consumer expectations. Minimalist Design: Preferring simple and minimalist designs in packaging not only makes products more appealing but also ensures more efficient use of resources. Simplicity is becoming a part of the sustainability trend, replacing complex packaging. Renewable Materials: Using materials derived from renewable sources is highlighted in sustainable packaging. This includes materials like tree-based papers and corn-based plastics. Consumer Awareness: Consumers are attaching greater importance to the environmental contribution of sustainable packaging. Factors such as whether the packaging is recyclable and whether the product is made from sustainable sources influence consumer decisions. Brands' Sustainability Commitment: Brands' commitments to sustainability and eco-friendly practices are also becoming a significant factor for consumers. Brands that clearly communicate transparency and sustainability efforts enhance customer loyalty. In conclusion, sustainable packaging trends have a significant impact on both the environment and consumer behavior. Companies should focus on sustainable packaging strategies to satisfy an environmentally conscious and informed consumer base. Considering that these trends are expected to strengthen further in the future, packaging designs and material choices should be reassessed with sustainability in mind. To learn more about this topic and explore eco-friendly packaging solutions, you can get in touch with LuxBoxPack. ...

Advantages of Corrugated Boxes and Cartons

Corrugated boxes and cartons are commonly used in both product transportation and storage areas. These packaging materials, which are ideal for commercial and industrial uses, offer several advantages. In this blog post, we will focus on the advantages of corrugated boxes and cartons to understand why these packaging materials are preferred. Durability and Protection Corrugated boxes and cartons provide the highest level of protection during the transportation and storage of materials. The layers of corrugated cardboard offer excellent protection against impacts and vibrations, preventing products from being damaged or broken. Corrugated boxes are also resistant to water, thereby preventing products from being harmed when exposed to moisture or water. Environmentally Friendly Corrugated boxes and cartons offer environmentally friendly packaging solutions. These materials are recyclable and reusable. The recycling process reduces energy and natural resource consumption while preventing waste from being released into the environment. This provides a sustainable packaging solution, helping businesses fulfill their environmental responsibilities. Lightweight and Economical Corrugated boxes and cartons are known for their lightweight structure. This reduces transportation costs while increasing operational efficiency. They are also highlighted as a low-cost packaging material. Due to their low production and procurement costs, they are an economical option for businesses. Customizability Corrugated boxes and cartons can be manufactured in different sizes and shapes. This allows for customization according to the needs of the products. You can take advantage of the flexibility of corrugated cardboard to design a packaging solution that suits your requirements. Additionally, they have a surface that is easily printable, allowing you to add logos or other graphics to enhance brand visibility. Corrugated boxes and cartons offer many advantages. That is why they are preferred packaging materials in the commercial and industrial sectors. You can benefit from the advantages provided by corrugated boxes and cartons for the safe transportation and protection of your products. By choosing these packaging materials as an environmentally friendly option, you can also demonstrate a sustainable approach. If you are looking for a custom corrugated box or carton for your brand, you can contact LuxBoxPack. ...

"Clean Beauty" 4 Must Include in Packaging