Hot foil printing is a popular method of printing used to enhance designs with a lifted, embossed look. This creates a beautifully sleek and eye-catching style that can be used to improve the profile of so many advertising items, including business cards, wedding invites, notebook covers and printed paper bags or printed packaging.
Hot foil printing is ideal for more than one surface – you can also use it to give a glamorous feel to your products. It produces a glossy metallic appearance on the selected part of the design that looks like a foil or a sleek texture. It is a subtle but successful form of printing ads or promotional design, as it makes a piece stand out, but without busy or hectic artwork.
Hot foil printing is still an easy way to embellish your artwork or designs, even though it has been upgraded over the years, which means that it is rarely done manually. The process of printing is very simple and only uses a machine to bind the target material with heat and pressure. The process works like a stamp and forms a lasting bond with the paper or other printed materials. The type of foil used will depend on the target material, since certain types do not forge with the target materials.
Before hot foil printing, all designs and artwork should be transformed into a vector image rather than a raster. This is the best format, as it helps the printer to recognize the different areas that need to be printed, as all outlines have been identified. When you are trying to redesign the printed materials or packaging, you may want to consult a professional graphic designer during the initial stages, because some artworks turn out to be better than others, such as those with a lot of shading. Hot foil can not be printed in gradients; some designs will have a blurred effect, but the foil is very bold and is best used to create a clear contrast to the color behind it.
Is Hot Foil Printing Right For You?
The best thing about hot foil printing is the glamorous elegance it brings to any product. Designs that implement this printing technique benefit from a low-cost way of appealing to sophisticated and luxurious markets; whether an e-commerce company or a law firm, hot foil printing makes it possible for small and medium-sized businesses to compete with the big players – it's all about appearances!
Hot foil printing is also efficient, and orders can be completed quickly. Combined with luxury aesthetics, this printing method is extremely common for limited edition or seasonal branding, adding a little glam to your regular branding, showcasing your temporary campaigns – the metallic look will make it particularly perfect for the festive season!
For more information about the hot foil printing process and what it can do for your business, please get in contact with us!
