The rise of the e-commerce industry in the global world, where globalization is developing more and more, draws attention. With the rise of e-commerce and online shopping in European countries, as in every country, the packaging of products continues to develop. Packages that are shaped according to each culture and country symbolize their culture and at the same time get the chance to connect directly with their target audience. Boxes and packaging designs that have become a symbol of culture may differ according to the country.
Colors are especially important in packaging and box designs. When evaluated on a country basis, it is possible to find some colors in packaging designs and various products, just like the flags of each country. Germany's color is red. In this article, we have compiled information about how you can use it in your LuxBoxPack box designs by examining the color red, which is frequently used in e-commerce box designs in Germany.
The Importance of Color in E-commerce Package Designs
As we mentioned above, colors are one of the most important building blocks of communication between your brand and your customers. In addition to having a meaning for each color, the colors in your LuxBoxPack packages also help you reflect the energy of your brand to your customers. Thus, thanks to the right color selection, you can fix your brand perception and convey the message you want to give to your customers in the right way. The color chosen by Germany is red. Thanks to its red color, it easily conveys its message to its target audience.
German Flag Effect
As we all know, red color is found on the flag of Germany. Thanks to this flag, which has various meanings and stories, the most used colors by the German people were determined.
The majority of consumers prefer products and packaging that are around these shades.
Effects of Red Color on Humans
The psychological effects of the color red allow brands to choose this color today. We can often encounter red in sector-based uses.
Hunger: Its red color has an appetizing effect. Thus, we can see the color red frequently, especially in the food industry.
Excitement: Red is a color that attracts attention and can easily convey the emphasis on excitement. Therefore, it is famous for being preferred by many brands as it attracts attention.
Energizing: Red is an energetic and active color. Therefore, it is possible to add energy to your brand's aura with this color. Some studies argue that 10% of the energy in the human body is activated in environments with intense red color. You can reflect your energy to your customers by including red in your packaging.
Be Visible in the Industry by Developing Your Package Designs with LuxBoxPack
LuxBoxPack is ready to help you with the right product boxes for your brand in e-commerce, whether in food or other sectors and to help your brand in the best way. Contact the LuxBoxPack expert team now to update your colors in your packaging designs!
