Changes in the Packaging Production Sector

20.04.2024

According to the research conducted by Simon-Kucher & Partners, the two most important trends for the paper and packaging industry in the last 5 years: sustainability and digitalization. It is predicted that the importance of these trends will increase gradually and that they will directly affect the product management, value chain, sales, and pricing processes of the manufacturers by getting stronger in the next 3 years. Especially the pandemic period plays an important role in the spread of these two trends.

So how can companies adapt to the effects of sustainability and digitalization trends that have accelerated with the pandemic?

The sustainability trend has been a growing trend during the 2010s, usually with the corporate responsibility activities of governments and brands. However, in recent years, it is seen that the main lines of the trend have changed and large companies are now looking for sustainable options. Big companies like P&G, Pepsi, Unilever have come a long way in finding packaging that is 100% recyclable or biodegradable. Therefore, the sustainability trend, which will gain more importance as we approach 2030, will become an even more critical decision point in purchasing processes.

However, it seems that many companies in the manufacturing sector are still not actively catching up with this trend. Therefore, there are a few actions that paper and packaging manufacturers who want to catch up with the sustainability trend should take. These are on R&D and product strategy.

R&D

Brands should add sustainable products to their existing R&D plans to meet market demand. It should be ensured that product options are ready to meet the needs of customers until important change dates such as 2025 and 2030.

Product Strategy

The number of sustainable options in the product portfolio of brands should be increased. For non-sustainable products, brands should identify sustainable options that can replace these products with a product life cycle perspective.

The digitalization trend has emerged as an important trend as well as sustainability, with the great impact of the pandemic. Digitalization, which has been going on since the beginning of the 2000s, has started to become effective in the paper and packaging industry, albeit later, in recent years.

Contrary to expectations, the main process that is expected to be affected the most by digitalization is known as sales processes, rather than innovative solutions such as smart packaging. Therefore, there are a few actions that paper and packaging manufacturers who want to catch up with the digitalization trend should take:

Planning Digital Touchpoints

With digitalization, contact points with customers began to increase and differ. Many new channels such as online purchasing options, order interfaces, and social media stand out as important contact points for paper and packaging manufacturers. Brands should use omnichannel at customer touchpoints to stay one step ahead of the competition in the market. Therefore, establishing teams such as telesales, multi-channel customer service, online technical support within the sales team should now be the first priority for manufacturers.

Standardization of Sales Processes

Brands need to design their sales processes in line with the digitalization trend and standardize them both internally and at the customer base. With the reduction of time spent on activities with the digitalization in these processes, the additional time that arises needs to be rescheduled and the necessary human resources for sales teams need to be reviewed.

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How Rigid Packaging Helps You in Your Business

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Using Attraction Marketing to Grow Your Business

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Smart Packaging: Everything You Need to Know

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Customize Your Brand with Versatile Foldable Boxes

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Strengths of Boxes: Durability, Functionality, and Aesthetics

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Retro Package Designs

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Home Textile Box

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Textile Box

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Corrugated Boxes to Best Protect Your Products

Cardboard is one of the most used raw materials in the industry. Cardboard, which has various usage areas, is mostly preferred in box production. Cardboard, which offers many advantages to users' in box production, has been preferred for many years due to its low cost and usefulness. In our country, cardboard is generally seen as synonymous with paperboard. But there are serious differences between them. Since cardboard is more durable than paperboard, it is more preferred in box design. The primary goal of box designs is to preserve the product in the best way until it reaches the user. Then it should appeal to the eye, attract the attention of the user. To protect the product, the box must consist of durable raw material. The most preferred material in box production lately is corrugated cardboard. The corrugated cardboard in box manufacturing contributes to the safe transportation of goods or products thanks to its high durability feature. Any product or item produced by the corrugated box can be transported and preserved under all conditions. Owing to the box, the product or goods are prevented from being shaken or damaged. Corrugated boxes, used in various industries, are highly effective in making the process between manufacturer and buyer harmless. Although some businesses see such durable boxes as a burden, cheap and non-durable boxes will return to those businesses as a bigger burden. Boxes made of any material or low-quality boxes often cause property damage. Products transported in low-quality boxes can easily be damaged. This loss leaves the company and the customer in a difficult situation. The damage to occur is minimized thanks to the boxes produced with corrugated cardboard. Every business that cares about its product and its customers should determine as a principle to deliver that product to its customers in the most accurate and undamaged way. You can impress your customers with your creative designs with the easily designable structure of corrugated cardboard. With the quality of your product, the durability of your box, and your creative design, you can create a positive image and influence your customer. LuxBoxPack is ready to help you with its beautiful, durable, and different corrugated box designs and expert team! Sign Sturdy Designs with LuxBoxPack! You should choose durable boxes to strengthen the bond between you and your customers. Take your brand one step further with the box designs that LuxBoxPack's expert team will create for you. Contact LuxBoxPack now! ...

Minimal Color Trend in Box and Packaging Design

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Changes in the Packaging Production Sector