We recently left 2022 behind and started a fresh year. As we begin a new year, many industries have begun to evaluate last year's trends and establish a roadmap for the coming year. Trends, which are an important issue in practically every industry, provide value for businesses in order for them to adapt to the market and survive. The food and beverage sector, which we will discuss in this blog, is an important industry that affects the entire world in terms of the continuation of human life. The necessity of carefully preserving food in order for it to remain fresh, safe, and delicious until it reaches customers makes decisions made on behalf of this industry even more crucial. There are also prominent trends in packaging that meet these requirements and are an essential element of the industry. We have selected three significant packaging industry trends for 2022 for your consideration.
Sustainable Packaging
Even though sustainable packaging was one of the biggest packaging trends of the past year, it looks like it will still be popular in the new year and in the years to come. During the year, one of the focuses was that the packaging used to be recyclable, compostable, biodegradable, or sustainable. Companies have made changes in order to attract both the future of our planet and their target customers, having observed that environmentally concerned consumers use packaging that matches their ideals. Even with the advancements in sustainability, edible food packaging is predicted to be produced in the next years.
Interactive Packaging
The packaging industry has inevitably been impacted by the changes brought about by our living in a technological age and its continual development. QR codes on packaging, social media participation, online games, and other technological elements as well as enabling consumers to be excited and engaged in the brand, are all examples of how this strategy can be used. In 2022, it found a new application and was used to lead websites by brands that wanted to provide more information about their food and beverages.
Transparent Packaging
Another significant development of the year was the use of transparent materials for food packaging. Consumers who wanted to see the components used in food products became interested in the production processes. As a result, brand transparency expectations emerged. Businesses that seek to match this expectation and create trust with consumers have embraced transparent packaging for food and beverages.
If you want to integrate the trends of the year into your packaging, you can contact LuxBoxPack via our website.
