An Overview of Packaging of Cosmetic Brand in Spain

18.04.2024

The cosmetics sector has an important place in Spain as well as in the world. The rise of e-commerce and online shopping, especially with the pandemic period, has made it necessary for the products to reach the customer by cargo. But it can be considered as a great advantage for these brands. You have the chance to make a positive first impression on customers with the box and packaging in which your product will be delivered. First of all, you need to find the best design elements that match your brand identity. You should identify the most important details one by one and decide which colors, materials, and fonts you can use in the design. Because all these elements are the biggest parts in the creation of the product packaging to be presented to the target customer.

Now let's take a look at how cosmetics can be packaged in Spain with the LuxBoxPack.

Color Usage

The most important part of the design of a brand's cosmetic products is the color palette of the product. Color makes a brand attractive, but more importantly, color plays a huge role in conveying brand identity. Brands expressing sharpness and darkness often use neutral tones from very dark to convey these emotions to their target audience. However, cosmetics and perfume products are red and pink because of their associations with passion and femininity. Therefore, perfume boxes should convey the perception of elegance, luxury, and beauty. With the offset printing technique that LuxBoxPack specializes in, you can use any color you want on cardboard and handmade cosmetic product boxes.

Fonts

It is full of box designs that convey brand identity by adopting only a certain font in the cosmetics industry. Many manufacturers use fancy cursive fonts to convey that the product is extremely feminine. Although these fonts are used to express ideals of beauty, they evoke a sense of frivolity for customers with traditional values. That's why classic non-cursive fonts can be a design element that all audiences will love. With LuxBoxPack, you can get a more modern and attractive look by using classic fonts on perfume, cream, and make-up packaging

Versatility and Layering

Do not offer cosmetic products in primary packaging only. It is always better for you to put your products in an additional box. Because customers believe that the product's box should be next to the primary packaging and they pay great attention to it. Therefore, for products sold in retail stores, the customer owns the product in its primary packaging (tube, jar, or bottle). Putting these products in an additional box will always create an advantageous situation for you. Also, this layer logic allows you to create an assortment. In this way, you can offer many cosmetic products such as perfume, lotion, cream, and gel together. Such use of layered packaging complements a sparkling cosmetic packaging design. With LuxBoxPack, you can have versatile and layered cosmetic boxes and add charm to your brand.

Differentiate Your Brand in the E-commerce Sector with LuxBoxPack

LuxBoxPack is ready to help you in the best way by producing the most suitable e-commerce boxes for your cosmetics brand in Spain. For many printing, packaging, packaging, and box design suggestions for product boxes, contact our LuxBoxPack expert team now and let us help you develop your brand and increase your customer satisfaction!

Do’s and Don’ts of E-commerce Packaging

E-commerce, which derives its power and existence from the internet, has become an integral part of our daily lives. It is also important for everything in the physical world we live in to exist in the digital environment in terms of providing goods and services. We have compiled a few useful tips for you about e-commerce, which are also popular in the packaging world, and what should and should not be done in order to deliver goods and services to consumers correctly and safely over the internet. Using High Quality Images The easiest way to stay in people’s minds is to use visuals correctly. Companies need to use high-quality product images in order to promote their brands and reach potential customers in their target audience or to ensure the continuity of their existing customers because people who want to buy a product online will be interested in the visual they see before physically encountering the product. As a natural result of this, they will expect the product to be fully compatible with the visual. Visuals that promote the product from every angle should be provided, providing full transparency to customers. Generic visuals that do not reflect the product should never be used. For a brand, the use of images that may harm the sense of trust should be avoided, and high-resolution images that will compensate for the lack of physical presence should be presented to the customer who cannot have physical contact with the product. By including visuals accompanied by the right angle and right light in your e-commerce use in packaging; create the right image in your target audience and build a sense of trust by giving correct answers to the questions in their minds. Create an Unboxing Experience Highly anticipated products go beyond a personal experience and become important to social media. That’s why you are likely to see many social media posts about the ‘unboxing experience’. Your customers touch the boxes before touching your products, and thus first impressions of your product begin with its box. It shouldn’t be forgotten that each box design and packaging process is a complementary part of your product. Making choices that will make your customers feel both safe and special when choosing the box that complements your product will make your brand stand out. Avoid Unnecessary Information When delivering your customers’ products you should avoid stating all the information in the box. Stating which products are included can become accessible information to malicious intent people or thieves. However, uninformed boxes are less likely to be stolen. Check Your Box While customers wait for their products with curiosity and excitement, they may suddenly experience disappointment. A product exposed to various impacts may remain a sad memory for your customers. Test how resistant your box is to compression force and impact. In this way, you will have more information about which product, how it will be packaged and how it will be supplied. It’s also a great way to improve customer experience. Avoid Over Packaging It is important to protect your products, but using unnecessary packaging not only makes it difficult for customers to access the product, but also causes a loss of time for customers and is not an eco-friendly choice. Choose to pack your products efficiently and securely by choosing a box of appropriate size and using the required number of foam or packaging. By keeping these main situations in mind, get the chance to shine in the e-commerce world that offers a wide range of services for businesses. Establishing a foothold in an e-commerce network can be challenging and competitive; however, when these processes are followed with proper planning, the results are positive, bringing brands that provide trust to the fore; it brings with it a mass of satisfied customers who have a unique experience. You can both highlight your products and provide your customers with a unique unboxing experience by choosing LuxBoxPack products. ...

The Most Used Box Types In France With The Rise Of The E-Commerce Sector

Until the Covid-19 pandemic emerged, shopping was mostly done in markets and face-to-face sales in France as well as all over the world. E-commerce was on the rise and often moving through certain products. After the pandemic, the e-commerce sector has exploded and we have started to buy products that we can only buy from markets. In particular, home furnishings, electronics, personal care, entertainment, and food products helped the e-commerce industry to develop and expand. Now, manufacturers in France have started to sell their products online for customers who do not go to the market and do not shop. Therefore, French manufacturers sought packaging and boxing for all the products they put on the e-commerce market. According to LuxBoxPack, these boxes, which will be prepared by the brand, must match the personality of the brand and protect the products in the best way. Now, let's take a look at the box types most used by French brands in the e-commerce sector with LuxBoxPack. Cardboard Boxes Cardboard boxes have been the most used box type in the e-commerce sector in France. Because cardboard boxes, food, electronics, home furniture, textiles, masks, etc. It is a versatile box type that you can use in many products. You can ensure that your products reach very far points and offer your product to your customers in the best way. With LuxBoxPack, you can obtain the visually designed cardboard boxes you want for any size product at an affordable cost. For a brand that takes care of product safety and brand appearance, cardboard boxes will be the best assistant in the e-commerce market in France. Corrugated Boxes With Pandemic in France, people had to make their purchases via e-commerce to meet their basic needs. Therefore, the demand for corrugated cardboard boxes for food, cleaning, and personal care products has increased. Many food orders, food packaging, packaging of cleaning items were provided with corrugated cartons. With these boxes, French manufacturers both delivered the products to their customers in a solid way and presented their brand looks in the best way. With LuxBoxPack, you can protect your food, cleaning, and personal care products in the best way with corrugated boxes and improve your brand appearance with the designs you want. Cardboard Bags Cardboard bags have become one of the options that people prefer after they become conscious of plastic bags. Brands have started to prefer cardboard bags, as they can be made from 100% recyclable materials and can meet all kinds of needs. It is possible to add an environmentalist personality to your brand with cardboard bags that LuxBoxPack is an expert in production. You can also use it as a packaging solution for your food, cosmetics, and textile products. Differentiate Your Brand in E-commerce Sector with LuxBoxPack LuxBoxPack is ready to assist in the best possible way by producing boxes suitable for French manufacturers. For many printing, packaging, packaging, and box design suggestions for product boxes, contact our LuxBoxPack expert team immediately and we will help you improve your brand and increase your customer satisfaction! ...

The Most Effective Packaging Solutions For The DTC (Direct-To-Consumer) Model

DTC (Direct To Consumer) is exactly what it reads - it is a packaging method for products that are marketed directly and distributed to customers without the use of intermediaries such as third-party retailers or wholesalers. By adopting this approach, direct-to-consumer brands can lower costs, interact directly with consumers and create an easy and efficient purchasing experience. Brands for DTC products also attract consumers who live fast-paced lives and don't have time to go to a physical store. However, in order to create a seamless experience for consumers and gain customer loyalty, it is vital that brands reach the consumer directly with the effective use of packaging, keeping in mind the following concepts. An Unforgettable Unboxing Experience In DTC products, packaging becomes a showcase, experience and service to the consumer. As physical shelves are obsolete in the D2C world, the first time a customer buys their product, it will be the first time they interact with the product. They may not be able to see the product until the packages arrive at their doorstep - even in online images. Therefore, in order to have a positive impact on consumers and build brand loyalty, it is extremely important for DTC brands to create a fun and effortless unboxing experience with their packaging. Also, using specially designed boxes results in interesting and safe looking packaging. This will ensure that the customer has a positive view of your brand and will not receive a damaged product when ordering from your company in the future. Optimal Sizing For DTC products, many brands try to reduce packaging costs by developing "one size for each product" packaging design. This often results in packages not fitting for every item and increases shipping costs. It also creates more waste and creates an unwanted presentation and unboxing experience for the customer. Creating secondary packaging to accommodate products of different sizes and shapes creates a better visual and unboxing experience for customers. Long Life Packaging DTC products contain too many delivery points, which increases the risk of the customer receiving a damaged package. All judgments will be made shortly after receiving the product, as it will not interact with your product until the customer arrives at his door. The package should be as perfect as it meets the consumers' expectations as in online photos. If the product arrives damaged, consumers may start to think negatively of the brand and decide not to repurchase the brand's products. Therefore, for DTC products, it is extremely important that packaging is made of more durable materials to protect the product. Sustainable Packaging Creating durable packaging sometimes requires using more than the packaging materials of products used in retail stores. However, it is important to use the most appropriate amount of material so that your brand is sufficient to protect the product, but so that your consumer does not see your brand as wasteful. Using sustainable packaging materials will be a good sign for you in your customers' eyes, as environmental damage is a growing concern among today's consumers. Create Unforgettable Packaging for Your DTC Products with LuxBoxPack Contact our LuxBoxPack team if you want to create a packaging design for catchy DTC products that help build brand loyalty. We can help you create a suitable packaging for your brand and consumer expectations. ...

Windowed Box

Usually, products sit in a completely opaque box. But, what if your product is just too beautiful and elegant to keep it shut in a completely opaque box? Then you can use windowed boxes! Windowed boxes let’s you display your product’s high visual appeal in its entirety. Your product will be eye-catching while still being safe. The customers will also have a chance to take a better look to the product through the box, this can save you from taking out the product and potentially damaging it. If you are selling appealing and delicate items, windowed boxes are a great option for sure! ...

The Role of Sustainable Packaging in 2020

Sustainable packaging has become a higher priority for both brands and customers-more so now than ever. McDonald's revealed their packaging will be 100% reusable and recycled by 2025. Millennials are pushing brands to take greater social and environmental responsibility. Clearly the term 'eco-friendly packaging' is more than just a buzzword. In reality, bringing eco packaging into the operations of your company is no longer an choice- it's a must. Most of us have been brought up in our vocabulary with the expression 'reduce, reuse, recycle. Today, maintaining these same values is important for your company. Not only to benefit the environment but also to increase brand loyalty for customers who are environmentally conscious. Material science and packaging technologies are growing at an incredible pace. As a result, there are more environmentally friendly packaging choices on the market which can take care of a wide variety of items. For plant-based packaging and biodegradable plastic packaging, there have also been several breakthroughs. This also means that reducing carbon footprint is becoming easier for your brand. So let's immerse yourself in the world of eco-friendly packaging, and see the benefits for your brand. But before we go too deep, what does sustainability mean for packaging really? What is sustainable packaging? Sustainable packaging is packaging that, over time, reduces its environmental footprint. This can happen in a number of ways: Ingredients: Using raw 100% recycled or raw materials Production process: By minimising the production process, supply chain and carbon footprint Reusability: Creating a circular economy around the packaging, extending its lifecycle and usability. It's simple to say that the environment is entirely about sustainable packaging. It should also take account of the economic and social factors. Plant-based packaging, for example, might seem like a viable option. But quite often that means clearing crops from endangered rainforests. The economic factor needs to be taken into account. It needs to be competitively priced over traditional packaging options. Labeling something “eco-friendly” doesn't mean it's sustainable. Similarly, labelling something sustainable does not mean it is ethical. Definitions aren’t always black and white. It’s crucial to ask your packaging manufacturer a number of questions. Eco-friendly packaging, coupled with sustainable package design, is a potent combination. These characteristics can be a great way to set your brand above your competitors. What is sustainable packaging design? Sustainable packaging design is designing packaging of products with the primary purpose of doing as little harm as possible to the environment. It is done by the use of recycled products. You can do this also with another purpose in mind when designing your packaging. It can work wonders. Why packaging sustainability is important There's no need to go into details as to why sustainable packaging matters. If you are reading this article, you know it's very important. If you're a brand looking to use sustainable packaging, here are a few tips to make sure you get the most out of the process. Don’t change everything at once Order product samples Consider a redesign Adjust your pricing Order small volumes Consider eco-ing your product Flaunt your eco packaging Work your sustainability into your marketing campaigns and ensure people know you 're out there to help the environment. Conclusion You've seen the current state of sustainable packaging and how your brand can begin to use it. Now you can see how a brand can use sustainable packaging to build a better relationship with their eco-minded customers. With a global shift towards fighting climate change, we are set to grow and change the way we approach packaging. Rather than being an alternative option, sustainable packaging is only going to become more important. Start designing your sustainable packaging with LuxBoxPack. ...

Ways to Be Different in Packaging Design

The priority of all brands in each product design is to be different, to produce the difference. You should bring together hundreds of consumers who are bored with the same product before you with different and high quality. The most important part of being different is having a different package and a different wrapping. If the packaging has enabled the consumer to receive the product, it will enable the consumer to purchase that product at a rate of 70%. You should understand the importance of this ratio, which cannot be underestimated, and prove yourself to the consumer first with your appearance and then with your quality. FOLLOW TRENDS Follow trends on a global scale. Learn which colors and which forms are trending in packaging and wrapping design and apply them very well. While following these trends, not being the same as other brands will take you one step further. You will have to isolate yourself from standardized, ordinary designs. If you get out of this situation, you will always be one step ahead. While following the trends, you can contribute to your brand personality by adding small differences to your LuxBoxPack packaging and adding your brand's signature. ANALYZE YOUR COMPETITORS AND YOUR TARGET AUDIENCE You will need to analyze your competitors very well as you condition yourself to be different from your competitors. This process, which is as important as the target audience analysis, will determine your place in the sector and the eyes of the consumer. After examining the packaging and wrapping designs of your competitors and determining the pros and cons of your competitors' designs, it is time to create your packaging and wrapping. You can be inspired by the trends you follow before creating your design, but the most important is your target audience analysis. If you know the buying habits of the community you will sell your product to, you need to bring this information into your design. LuxBoxPack will gladly help you with different designs that will put your brand ahead of competitors in accordance with your target audience. SUITABLE DESIGNS FOR THE TARGET AUDIENCE While trends are very important to our design, the most important thing is always the audience. Their habits are ahead of every trend. Knowing your target audience will always give you a plus. Create packaging and package designs that appeal to your audience with LuxBoxPack. DIFFERENTIATE YOUR DESIGNS WITH LUXBOXPACK LuxBoxPack is ready to offer the best solutions for your brand and products. For many printing, packaging, and wrapping suggestions for product boxes, contact our LuxBoxPack expert team now. Let us help you develop your brand and increase your customer satisfaction right away! ...

The Relationship Between Packaging and Food Safety

The primary function of packaging is to deliver products to consumers in a fresh and preserved state. However, beyond this simple function, packaging plays a critical role in food safety. Ensuring food safety, a fundamental step in protecting consumer health, is where the importance of packaging cannot be overlooked. Packaging Protects Foodstuffs from External Factors Firstly, packaging protects foodstuffs from external factors. Elements such as moisture, oxygen, microorganisms, and light can cause food to spoil. Packaging prevents these factors from reaching the food, thus preserving its freshness for a longer period. Additionally, by acting as a barrier against external factors, it reduces the risk of contamination. Packaging Provides Information About the Product Secondly, packaging acts as a carrier of information. Packages are used to convey essential information to the consumer, such as the expiration date, ingredient information, allergen warnings, and storage conditions. This information helps consumers consume food safely. Packaging Material Must Be Carefully Selected The materials used for packaging are also important for food safety. To prevent the infiltration of chemical substances or harmful components into food, packaging materials must be carefully selected and tested. In particular, plastic packaging can sometimes lead to the transfer of chemical substances into food products. Therefore, it is critical that packaging materials in direct contact with food comply with food safety standards. Packaging Design Should Be Suitable for the Foodstuffs Lastly, the design of the packaging can also affect food safety. For instance, techniques like vacuum packaging or modified atmosphere packaging not only extend the shelf life of food but also prevent the formation of bacteria and microorganisms. Such innovative packaging methods are one of the most important steps in enhancing food safety. In conclusion, the role of packaging in food safety is of vital importance. In order to provide safe, fresh, and high-quality products to consumers, the food industry must continuously review its packaging materials, technologies, and methods. It is essential to remember that packaging is not just a protective shell but also a guarantee of food safety. For more information on this topic, you can contact LuxBoxPack. ...

Tips for Creating the Perfect Packaging

Tips for Creating the Perfect Packaging There are many factors for the evaluation of your packaging. Considering all these factors, you can take your packaging to the next level. Upgrading your packaging will positively impact your brand value and your customers' opinions about the product. You can take your product packaging to the next level by considering the tips we will share with you and making decisions in this direction in your packaging designs. You Should Analyze Your Target Audience Well Packaging is one of the most important ways to talk to your target audience. For perfect packaging, you need to know what your customers want and need. You Must Know Your Competitors Well Knowing how your competitors present their products and designing your product packaging with this in mind are important aspects of package design. By looking at the product packages of your competitors, you can decide on the highlights of your packaging to give your brand an extra advantage. You Must Determine Your Sales Points You should consider where your product will be sold and how it will appear on the shelves. Or, if your product will be sold via e-commerce, you can shape your designs, accordingly, considering that the packaging will make the first contact with the customers. With the support of LuxBoxPack experts, you can reach the ideal packaging designs for your brand. Customize the Look of Your Packaging You can customize the look of your packaging to create a custom packaging design. By surprising your customers with special designs, you can give them a more positive unboxing experience, thus increasing the value of your brand in the eyes of your customers. Keep Your Designs Simple You may want to indicate to your customers why it is different from other brands with the text or design elements you use in your packaging. You can give a clear message by listing the topics you want your customers to know and expressing the important ones on your packaging simply and clearly. Consider the Environment Nowadays, when the necessity of environmental care is becoming more aware, ecology is one of the important issues that affect the preferences of customers. Consumer groups in every country turn to brands and companies that take active measures to protect nature. By choosing the kraft and cardboard packaging that LuxBoxPack offers you, you can take a step towards protecting the environment and increasing your value in the eyes of your customers. Conclusion You can improve your brand by taking into consideration the tips and suggestions about packaging. If you want to breathe new life into your brand's packaging designs, contact our packaging experts. ...

Label

Use printed labels or stickers to give your packaging flavor. Labels are great for sealing bags, they are also great for sealing products wrapped in tissue paper. Personalised labels and stickers are a low cost way to add value to your packaging. They can be customized in any way you want and keep the product inside a little bit more secure. For an extra appeal, you can even customize it for specific customers. They’ll get more excited if their name is written on it! ...

Ideal Box Designs for Toy Companies

The toy industry plays an important role in developing and entertaining children's imaginations. However, for a toy company, a successful product should not be limited to its play value alone. A good box design is vital for capturing consumer attention, safely storing the product, and reflecting the brand's image. In this blog post, we will discuss the importance of ideal box designs for toy companies and some effective strategies. Attractive and Colorful Packaging To capture children's attention, toys often feature colorful and appealing designs. Similarly, packaging should also incorporate vibrant colors, visuals, and patterns that attract children's interest. Additionally, the packaging should include a clear and enticing description of the product. Product Safety and Ease of Use Toys designed for children need to undergo meticulous safety evaluations. Therefore, the packaging design should include instructions for safe product usage and compliance certifications. Furthermore, it is important for the box to be easily opened and closed. Reflecting Brand Identity Box designs for toy companies should reflect the brand's identity. The company's logo, colors, and typography should be prominently featured on both sides of the packaging. This allows customers to instantly recognize the product and develop brand loyalty. Environmentally Friendly Packaging In recent years, environmentally friendly packaging has become increasingly important. Toy companies should opt for packaging made from recyclable materials and provide information to consumers about their eco-friendly practices. This not only contributes to the environment but also emphasizes the company's commitment to sustainability. An ideal box design for toy companies serves as a distinguishing and attention-grabbing element that reflects the brand image. Colorful, attractive, and secure packaging can enhance consumers' interest in the product. Additionally, reflecting the brand's identity and using eco-friendly materials are crucial aspects. Toy companies should approach box design with creativity and attention to detail to produce boxes that enhance customer satisfaction and brand loyalty. For more information on this topic, you can get in touch with the reliable team at LuxBoxPack. ...

An Overview of Packaging of Cosmetic Brand in Spain