The cosmetics sector has an important place in Spain as well as in the world. The rise of e-commerce and online shopping, especially with the pandemic period, has made it necessary for the products to reach the customer by cargo. But it can be considered as a great advantage for these brands. You have the chance to make a positive first impression on customers with the box and packaging in which your product will be delivered. First of all, you need to find the best design elements that match your brand identity. You should identify the most important details one by one and decide which colors, materials, and fonts you can use in the design. Because all these elements are the biggest parts in the creation of the product packaging to be presented to the target customer.
Now let's take a look at how cosmetics can be packaged in Spain with the LuxBoxPack.
Color Usage
The most important part of the design of a brand's cosmetic products is the color palette of the product. Color makes a brand attractive, but more importantly, color plays a huge role in conveying brand identity. Brands expressing sharpness and darkness often use neutral tones from very dark to convey these emotions to their target audience. However, cosmetics and perfume products are red and pink because of their associations with passion and femininity. Therefore, perfume boxes should convey the perception of elegance, luxury, and beauty. With the offset printing technique that LuxBoxPack specializes in, you can use any color you want on cardboard and handmade cosmetic product boxes.
Fonts
It is full of box designs that convey brand identity by adopting only a certain font in the cosmetics industry. Many manufacturers use fancy cursive fonts to convey that the product is extremely feminine. Although these fonts are used to express ideals of beauty, they evoke a sense of frivolity for customers with traditional values. That's why classic non-cursive fonts can be a design element that all audiences will love. With LuxBoxPack, you can get a more modern and attractive look by using classic fonts on perfume, cream, and make-up packaging
Versatility and Layering
Do not offer cosmetic products in primary packaging only. It is always better for you to put your products in an additional box. Because customers believe that the product's box should be next to the primary packaging and they pay great attention to it. Therefore, for products sold in retail stores, the customer owns the product in its primary packaging (tube, jar, or bottle). Putting these products in an additional box will always create an advantageous situation for you. Also, this layer logic allows you to create an assortment. In this way, you can offer many cosmetic products such as perfume, lotion, cream, and gel together. Such use of layered packaging complements a sparkling cosmetic packaging design. With LuxBoxPack, you can have versatile and layered cosmetic boxes and add charm to your brand.
Differentiate Your Brand in the E-commerce Sector with LuxBoxPack
LuxBoxPack is ready to help you in the best way by producing the most suitable e-commerce boxes for your cosmetics brand in Spain. For many printing, packaging, packaging, and box design suggestions for product boxes, contact our LuxBoxPack expert team now and let us help you develop your brand and increase your customer satisfaction!
