Packaging Design Strategies for E-Commerce Success

27.04.2024

Many studies show how profitable and powerful a good product packaging design strategy can be on e-commerce sales. In recent years, the importance of packaging in the eyes of consumers has also changed with the differentiation of the relationship between consumer and product bonds and the influence of social media. According to LuxBoxPack, the rapidly increasing unboxing videos and brand influencer relationships on social media platforms point to the importance of well-designed packaging. For this reason, customizing the packaging used by brands to package products such as Bristol box, Laminated Offset box, or Cut Style Box has become one of the most important and recent changes in affecting consumer behavior.

Now let's take a look at the suggestions of LuxBoxPack for you.

The Effect of Packaging on Brand Perception

Packaging plays an important role in the brand perception of the consumer side. E-commerce is getting popular day by day and more consumers are reached. With the increasing number of customers, packaging designs have become even more important for brand perception. Consumers say a well-packaged product is more excited to receive the package and the brand looks more luxurious. In this way, the packages designed in a first-class way will take your brand perception to the next level in the eyes of consumers.

Impact on Customer Experience

According to LuxBoxPack, the strong impact of a product with a good packaging design is one of the biggest parts of the customer experience. Although a good packaging example has caught the customer's attention once or twice, in the long run, you will realize that packaging design leaves a lasting imprint on consumers' minds and is talked about. The effect of the packaging depends largely on the type of product being shipped. But for LuxBoxPack, the packaging for luxury products is more eye-catching than for other items. Therefore, the designs of Bristol box, Perfume box, Offset Boxes come to the fore.

Influence Repeat Buying Behavior

Using premium packaging for luxury goods on the LuxBoxPack increases the likelihood of customers reordering. So investing in good packaging would make sense. Let's take a look at the various tactics to improve your product packaging with LuxBoxPack without straining your budget.

Color

Color remains a simple but effective way to creatively advance your product packaging design strategy. There are many ways to use color to change the perception of consumers about your products based on e-commerce. For example, besides coloring your standard boxes with the signature color of your brand with LuxBoxPack, you can make them in an inner packaging using the same color Pelur paper. You can also expand the concept by ensuring that your order form matches your product label colors.

Special Box (Stamp Printing)

Although many online retailers believe that making a custom box is expensive, you can customize your packaging using a different method, stamp printing. Printing these stamps on a standard cardboard box turns it into a custom box. With LuxBoxPack, you can creatively use standard or cylinder stamps to make a custom box for e-commerce.

Additional Materials in the Box

According to Luxboxpack, the use of in-box supplementary materials is one of the good and affordable ways to improve your packaging, influence brand loyalty, facilitate word of mouth marketing and persuade customers to increase the size and volume of orders. You can redesign your business card with your signature colors as additional material, or use the handwritten note tactic, which is a very popular trend, in e-commerce boxes.

Stickers

Using labels strategically can improve your product packaging design. The stickers can be used as a special packaging tool. They can increase the attractiveness of a flat box like a custom design Bristol Box.

The Art of Creating Unique Gift Sets

When we talk about birthdays, anniversaries, and celebrations, we mean that we go to events hosted by our loved ones almost every month for such occasions. Of course, showing up to birthday parties or other celebrations empty-handed is insufficient. That's why we keep gift packages on hand at all times. Since the gift package is so continuous, the interest of the brands in the subject is also in a different dimension. Choosing a gift wrap or box is almost as important as choosing an item nowadays. Because the gift package allows us to make a good first impression and increase excitement. For this reason, brands are in search of solutions that will raise the sense of curiosity and excitement in people through their own corporate identities. To be honest, gift wrapping is the most enjoyable part of special occasions. All of the surprise would be lost if the receiver could see what the present was. As a result, the feeling of hiding the identity of the gift is entertaining in and of itself. Exactly, for this reason, it is crucial that the gift packages to be designed hide the product from the outside and fuel the perception of surprise as much as the aesthetic touch. In this blog post, we will show you how to make distinctive gift wrapping. What is a Gift Box? The main and primary role of the gift box is to provide a beautiful appearance and complete protection to the product inside. Apart from protection, it should always be attractive enough to arouse curiosity. In general, gift boxes are made of materials such as cardboard, thick paper. Paper gift boxes are extremely durable and reusable. For this reason, it is seen that manufacturers are also turning to these papers. In addition, such boxes do not harm the environment when they become useless. The approach of individuals to gift boxes differs from the approach of brands. The package to be created for an individual gift may be exaggerated, costly, may not make a special effort to protect the product, and may not act according to the market it is connected to. However, the approach to gift boxes prepared for brands should be completely different. Boxes should focus on curiosity and excitement, but should not overdo it and confuse people. Since it will be produced in mass production, its cost should be considered. A material and design should be made that can protect the product. Designs should be made according to the market in which it operates, the habits of the target audience, and the competitors in the sector. In light of the above-mentioned issues, you can seek the help of LuxBoxPack experts to design gift boxes specific to your brand's corporate identity. Environmentally Friendly Gift Boxes Environmental awareness has become an even more important issue for brands in recent years. The reflection of this issue on box and package designs is of course undeniable. By producing environmentally friendly gift boxes, you can both strengthen the image of your brand and pave the way for reuse. A cardboard gift box, for example, can be used to build a flower vase, a photo frame, and so on. When compared to a plastic gift box, this eco-friendly gift box decomposes organically and swiftly. You can use Kraft paper as eco-friendly gift wrap. By using Kraft boxes, you may save money while also encouraging your loved ones to be environmentally conscious. All this approach can help you become more sensitive and powerful in the eyes of the target audience. Conclusion You can create unique package designs for special and precious days and strengthen the bond with your target audience. Remember to focus on the audience, not the single person. You can take a step in the right direction about gift packages by contacting LuxBoxPack, which analyzes you and your target audience in the most accurate way and creates creative gift packages suitable for your industry. ...

Box Shapes Used in E-Commerce

With the power of the internet, e-commerce is becoming increasingly popular. Instead of going to physical stores to shop, people can now easily shop online from the comfort of their homes or anywhere else. However, as part of this online shopping experience, ensuring the safe transportation of products has become a significant factor. This is where box shapes used in e-commerce, which is also the topic of our discussion, come into play. The box shapes used in e-commerce are crucial for ensuring both the safe packaging of products and preventing damage during shipping. These boxes can come in different sizes, shapes, and materials. Here are the most commonly used box shapes in e-commerce: Rectangular Boxes: Rectangular boxes, one of the most commonly used box shapes, are suitable for most products. These boxes can be easily stacked and stored, making transportation and storage processes more efficient. Square Boxes: Ideal for small-sized products, square boxes ensure that the products are securely placed. They are particularly preferred for delicate items such as electronic products. Round Boxes: Round boxes, used for some special products, are often preferred for transporting fragile and delicate items. They are ideal for special products such as glassware or gift boxes. Custom-shaped Boxes: Some brands prefer to use custom-shaped boxes to promote their products or emphasize their brand identity. These boxes are usually designed with the brand logo or the unique shape of the product, attracting customers' attention. The box shapes used in e-commerce not only ensure the safe transportation of products but can also reflect the brand image. A suitable and eye-catching packaging that positively influences the shopping experience of customers can help increase customer satisfaction. In conclusion, the box shapes used in e-commerce are of critical importance for a brand's success. Besides ensuring the safe transportation of products, choosing the right box shape and design can emphasize brand identity and enhance the shopping experience for customers. Therefore, e-commerce businesses should carefully select packaging and opt for appropriate box shapes to increase customer satisfaction. At LuxBoxPack, we offer packaging solutions that meet our customers' needs in various ways. For more information about our products, you can call +90 212 438 82 15. ...

Colors That Can Be Used in Valentine's Day Box Designs

Valentine's Day is one of the days when original and eye-pleasing designs gain the most importance. For this reason, the box designs of the gifts to be given for today come to the fore. One of the factors that makes a box design pleasant and acceptable is the choice of color. With the right color selection, your chances of satisfying your customer’s increase. While using harmonious colors can make a box design remarkable, the opposite preferences can also have negative effects. By choosing LuxBoxPack designs, you can have boxes that reflect your products most accurately. Colors for Valentine's Day Colors are pleasing to the eye and express their unique meanings. For this reason, it is important to choose the color carefully. Gifts that represent feelings such as love, kindness, and grace are often preferred on Valentine's Day. Pink, which expresses emotions such as love, calmness, respect, care, sensitivity, will be suitable for your Valentine's Day gift boxes. The dark blue color, which represents loyalty, trust, and authority, will also be suitable to reflect your goodwill. It is open to use in many other colors apart from these colors. However, choosing a color suitable for the gift or day you want to give is always a more logical and harmonious choice. Harmony of Colors Among Each Other In addition to using colors to convey the right meanings, it is also important to use the right color combinations. Using colors in harmony with each other will make them look nicer and better reflect their meaning. This is an important issue for your customer satisfaction and your brand image. For example, it may be appropriate to use pink together with colors such as brown, white, and gray. Another color we mentioned, dark blue, is a color suitable for use with brown, gray, light yellow, orange, red and white. You can also see this color harmony in LuxBoxPack's special box designs for Valentine's Day. Conclusion It is one of the details that will increase customer satisfaction to make color choices for your Valentine's Day gift boxes harmoniously and correctly. By contacting us, you can get support from our experts about your box designs and preserve your products with suitable designs for Valentine's Day. ...

Sustainable Packaging Options For Brands

Almost every brand today is taking steps towards being environmentally friendly and more sustainable. For some brands, the entire range and products are based on sustainable, environmentally friendly roots. Others are making changes in key areas that contribute to the goal of becoming more sustainable. The good news is that there are several changes you can make, both big and small, to create more sustainable packaging options regardless of the size of your brand. Sustainably Sourced Packaging Materials Using sustainably sourced ingredients whenever possible plays an important factor in creating a sustainable product. Among these, local resources may be used with the most accurate methods. Companies can reduce transport emissions by sourcing products and materials domestically. As less packaging is needed when sourcing products and materials locally, the carbon footprint will also be reduced. Buying recycled materials from local factories is another sustainable practice. In addition, using sustainably sourced packaging materials is an effective way to create a more environmentally friendly product. Creating sustainable primary packaging may not be possible for every brand depending on the product and the budget determined, but fortunately, using sustainable materials for secondary packaging is a method that can be used by almost everyone. There are different types of sustainable materials you can choose from for packaging. Two commonly known sustainable materials are listed below. Post-consumer Waste Paper Post-consumer Waste Paper is recycled paper made from waste that people used before. Instead of being dumped in landfills, Post-Consumer Waste Paper is recycled and can be used for beverage cartons, books, and more. This is a more sustainable option than using paper that is not processed, taken directly from wood pulp, and does not contain recycled material. FSC Certified Materials Products with Forest Stewardship Council (FSC) certification have been obtained from consciously managed forests and/or made from post-consumer waste. There are different material categories for FSC-labeled materials: FSC %100: Certified products from fully FSC certified forests. FSC Mix: FSC certified products are made from multiple sources such as recycled materials, FSC certified virgin fiber, and/or controlled wood. FSC Recycled: Products made only from recycled materials. Simplify the Packaging Designing your product's packaging structure to use less packaging will make your product more sustainable. However, it is important to use a balanced amount of packaging. While brands want to avoid using unnecessary amounts of additional packaging material, they can also use too little to compromise the integrity of the product. Therefore, it is important to ask yourself the question: "How much packaging material can be used without compromising the quality of the product and its packaging?" When "simplifying" a packaging material, consider three things carefully. First, the simplified packaging material can have an impact on the visual appearance of the package. A simpler material can cause cracking with increased pressure in areas that are folded or scratched. Second, consider how a finer material will react to your production and product handling. Will the packaging with plain material be able to support the weight of the product? Could changes in packaging materials cause rupture or malfunction in automatic lines? Third, make sure you consider the shipping and distribution cycle that the product will go through to your customers. We strongly recommend that you conduct shipment tests to make sure the product and its packaging are on the destination as they leave your facility. Damage to the product at this stage can cause significantly lower costs and lost revenue for businesses. Change to more sustainable packaging can be costly and devastating if you don't fully consider these three elements. Multipurpose Packaging Multi-purpose packaging is a creative and fun way to make your product more sustainable. What's more, there are many different ways to make your packaging multifunctional. As an example, imagine a brand creating a secondary packaging made from cardboard for a food or beverage marketed to children. His is a great way to make secondary packaging multifunctional. Designing packaging that folds into a paper child's toy or figurine after being used for its original purpose (preserving the product) is a creative way to help pollute nature less. Create a Sustainable Packaging Design with the Help of LuxBoxPack Sustainable packaging not only helps the environment, but it also leaves a positive impression on consumers. If you want to create sustainable packaging for your brand, contact LuxBoxPack's expert team. ...

The Importance of Using Color in Handmade Boxes

The designs of the boxes are one of the factors that make your products more attractive in the eyes of customers. You can make your boxes eye-catching with different colors, printing techniques, the use of accessories, and the use of text. In addition, your box selection is one of the important points for your product. You can level up your products and brand by using LuxBoxPack's handcrafted boxes. Printing Techniques There are many differentiation options for handmade boxes that you can use in your packages. Using different printing techniques is one of these methods. You can get positive results from your customers by using many different printing types such as offset, gravure, flexo, IML, serigraphy for your different product boxes. Importance of Color Selection Color selection is one of the most important factors in the boxes you choose and design for your products. It is important to choose your colors according to the product in the box. Apart from this, knowing which color represents which emotion, knowing how which colors will make people feel, being able to choose the right color, and therefore presenting your products to your customers correctly, is one of the critical points. For example, in a box design prepared for Valentine's Day, it would be more accurate to use colors in red and pink tones that represent love. Or it would be a better choice to use the colors red and white, which are often used for the New Year, in a package prepared for the New Year. Although it is possible to go beyond these examples from time to time, the value of your brand needs to reflect the product and time with colors. The Effect of Color Use on Brand Value When your customers evaluate your products, they consider packaging as a major factor and make their evaluations accordingly. Therefore, it is important to pay attention to your colors in package designs. Using colors that match the theme of that day in gifts your customers want for special occasions will increase the value of your product and indirectly your brand. Apart from that, designing your product using colors suitable for the way your customers specify is a point that will increase the value of your product and your brand. Conclusion You must design your products correctly in handmade boxes and other special production box types. The use of color is a factor that should be considered to design your products correctly. You can contact the design experts of LuxBoxPack and get suggestions for the correct use of color in your product packages. ...

What Are the Most Common Mistakes When Choosing a Box?

Although selecting a box may seem easy to many people, it is actually a challenging task because several factors, such as box size, material, and carrying capacity, need to be considered. In this blog post, we will look at the most common mistakes made when selecting boxes. Choosing the Wrong Size The box size should be chosen according to the size of the items to be placed inside it. If the box is smaller than the product, the items may not fit inside the box, and if it is larger, the items may move around inside the box and get damaged. Therefore, before selecting a box, both the size of the product and the box should be carefully measured and adjusted accordingly. Opting for Low-Quality Materials One of the most common mistakes made when selecting a box is choosing low-quality materials. Low-quality materials can affect the durability and lifespan of the box, leading to damage to the items inside. Therefore, it is crucial to select boxes made of durable materials. Although boxes made of quality materials may appear more expensive, they can prevent damage to the items during transportation, leading to more cost-effective outcomes in the long run. Not Considering the Carrying Capacity of the Box The carrying capacity of the box refers to the maximum weight indicated on the labels on top of the box that it can withstand. This maximum weight is determined by the material, structure, size, and shape of the box. Therefore, the selection of the carrying capacity of the box should be made based on the weight of the items to be placed inside it. When the carrying capacity of the box is not accurately calculated, problems such as damage to the items inside the box or collapse of the box can occur. Similarly, even if the carrying capacity of the box is high, if the material used for the box is not suitable for its durability, the items inside the box may still be damaged. Not Using Inner Padding Materials Another common mistake made during box selection is not using inner padding materials. The items inside the box can be affected by shaking and collisions. Therefore, using inner padding materials in the box ensures that the items are transported safely. However, excessive use of padding material can also create unnecessary costs. Excessive padding material increases the weight of the box and may require the use of a larger box. Therefore, using the correct amount of padding material is essential. In conclusion, box selection is essential for the safety of items during transportation. Selecting the correct box size, material, and carrying capacity, considering various factors, will ensure that items are transported safely. If you do not know which boxes to choose for your products or would like to leave it in the hands of a professional, you can contact Luxboxpack's experienced team and they will help you select the right box for your brand. ...

Sustainable Gift Boxes

Several different trends find their place in package and packaging designs every step of the way. Some of these trends are design-based, while others are shaped within the framework of environmentalism. One of the environmental-based trends is sustainability. In this blog post, we will explain what sustainability is, gift boxes, and the influence of this issue on gift boxes. What is Sustainability? Sustainability means not preventing future generations from compensating for their needs while fulfilling our needs in the world in the current period. It would not be wrong to say that sustainability is a partially new idea. The concept of sustainability has different sub-titles. For example, environmental sustainability is about protecting ecological integrity and ensuring the continuation of all peripheral systems. Economic sustainability, on the other hand, is based on the ability of people around the world to freely access the resources they need to fulfill their financial and many other needs as well. Advocates for secure livelihoods. Social sustainability is based on universal human rights and the accessibility of basic needs by all. Gift Boxes Gift boxes have broken the classical patterns they had in the past and have become different today. Standard design models are left behind and boxes of different materials and shapes have begun to be designed at the moment. Knowing the intention of the gift and what it is given for is of great importance in the design of gift boxes. A birthday gift should be different from a gift for a special occasion like Valentine's Day. Each gift type and the special day has its gift theme and designing gift packages accordingly will contribute to your product. Gift Boxes and Sustainability With the sustainability trend, sustainable packaging materials are very common today. Kraft paper and cardboard are among these sustainable materials. Thanks to their recyclable structures, not harming nature, and being multi-use products, they highlight their sustainability features. By using these environmentally friendly, economical, and sustainable materials, you can improve your brand and satisfy your customers. By browsing the box types of LuxBoxPack, you can use gift boxes made of special materials for your brand. Conclusion By designing your brand's gift boxes in line with new trends, you can increase the attractiveness of your products and your brand value. At the same time, you can take a step towards protecting the environment through kraft and cardboard boxes. Contact LuxBoxPack for gift boxes that you can use for your brand! ...

The Importance of Collaboration in the Packaging Sector

In today's rapidly changing and evolving business world, the packaging sector holds significant importance. Packaging plays a crucial role in functions such as product protection, transportation, presentation, and reaching the end consumer. It not only provides businesses with a competitive advantage but also demands increasing attention due to its environmental impacts. At this point, collaboration plays a vital role in the success and sustainability of the packaging sector. The Role of Collaboration in the Packaging Sector In the dynamic landscape of today's business world, the packaging sector carries substantial significance by undertaking critical tasks such as product protection, presentation, and distribution. Collaboration is the key to sustainability and success in this sector. Collaboration for Sustainable Solutions Bringing together individuals with diverse expertise allows for the development of more effective and sustainable solutions across processes ranging from packaging design to production. Collaboration enables the emergence of environmentally friendly and innovative packaging solutions. Collaboration in Waste Management and Recycling Reducing packaging waste and increasing recycling efforts contribute to minimizing environmental impacts. Various stakeholders collaborate to make packaging materials more easily separable and recyclable, thereby contributing to a sustainable environment. Collaboration for Secure Transportation Packaging is essential for ensuring products remain undamaged during transportation and reach consumers safely. Collaboration within the supply chain ensures the effective use of packaging during transportation processes, preserving product quality. In conclusion, collaboration in the packaging sector not only helps businesses gain a competitive advantage but also assists in fulfilling their environmental responsibilities. The convergence of various stakeholders to share knowledge and experiences contributes to the sustainability of the sector. To engage in collaboration on these matters and contribute to the packaging sector, you can get in touch with LuxBoxPack. ...

Box Types Used In Electronıc Products In The E-Commerce Sector

Electronic products are among the most sensitive and sensitive products during e-commerce. Therefore, it is necessary to plan the box selections well in order to prevent damage to the delivery of electronic products that are sent to the consumer from the manufacturer. Electronic product boxes should be long-lasting and storable. But besides this, LuxBoxPack wants to remind you that besides the selection of solid boxes, box designs that reflect the product and brand value are also an important detail. LuxBoxPack continues to be a reliable brand in the sector with its electronic product packaging so that you can deliver electronic products to your customers safely and without damage. Now let's examine the box types and features used in luxury consumer products with LuxBoxPack. Electronic Product Boxes Rigid Box Rigid boxes are often used for the packaging of expensive products such as electronics, due to the weight, durability, and frequency that come from their manufacture. With LuxBoxPack, the box is made more durable with the extra paper wrapping added to the outside of the high-quality gray cardboard that gives its shape. The inside of the rigid boxes is covered with a paper lining so that the box does not deform when opening and closing and the product inside is not damaged while moving. Custom made designs for the box are printed on the paper wrap that is wrapped around the outside of the box. In this way, you can protect your product in the best way and reflect your brand value in the best way. Bag Box The bag box is a unique choice for heavy electronic items that are not easy to carry. At LuxBoxPack, we always prefer the highest quality materials to ensure that your electronic products are safe and sound. No matter how heavy the product is, and travels a lot, bag boxes will best take care of the safety of electronic products. LuxBoxPack bag boxes can be customized from the outer surface to the handle. In this way, you can offer your customers a stylish, special, and easily portable experience. Promotion Box Promotional boxes are one of the best choices for electronic products produced by your brand that are important in appearance and small in size. Besides its durable and safe structure, it has the potential to take your brand appearance to the next level. With its fully customizable exterior, it will take on all the visual feast your brand needs. With LuxBoxPack, you can have promotional boxes specific to the shape of your electronic products, and you can increase the satisfaction of your customers by making a transparent presentation with the window of the promotional boxes. Corrugated Cardboard Box Although it looks just like a simple box, corrugated cardboard boxes are a miraculous kind of box for LuxBoxPack. It easily meets the special packaging your products deserve with its quality as well as its size. Therefore, all you have to do is decide according to the size of your electronic product and order it. With corrugated cardboard, we can make a design study specific to your product and produce a special box created for your product. At the same time, these boxes offer excellent protection and portability thanks to the high-quality materials used. LuxBoxPack for Electronic Product Box Solutions in E-Commerce Industry As LuxBoxPack, we are ready to help you with the right product boxes for your products in e-commerce or other sectors and to help your brand in the best way. Contact our LuxBoxPack expert team immediately for many printing, packaging, packaging, and box design suggestions, especially for electronic product boxes, and let's help you improve your brand and increase your customer satisfaction! ...

WHAT IS KRAFT PAPER?

Kraft paper and bags have become widely used products in recent years. We can summarize the reasons for this use as having advantages in terms of savings, environmental impact, and safety. Kraft paper is made by gluing corrugated cardboard boxes and brown wrapping paper to each other in layers. But sometimes they can also be used in the form of plain and thin paper. Kraft paper has a natural appearance and is produced from organic material. This type of paper is recyclable and environmentally friendly. Kraft paper is a durable material and costs less than other products with an equivalent function in the industry. Its print-friendly structure allows it to be used by many brand options. Benefits of Kraft Paper The main advantage of kraft paper is that it is durable and strong due to the materials it contains. It has a longer shelf life than many equivalent materials and is more resistant to puncture and tear damage than paper. Kraft papers can be obtained from trees that are imperfect and cannot be used for other work. Kraft paper, which is easier to produce, has an ideal cost-performance ratio. Kraft Paper and Packaging Kraft paper is a frequently used material in product packaging. Thanks to its features and versatility, it saves time and money. Corrugated cardboard is an important raw material that provides these advantages to kraft paper. Its durable, inexpensive structure, suitable for creativity and various design ideas, provides an advantage in its use as a packaging material. Its lightweight structure helps to reduce transportation costs. Kraft Paper and Design Kraft paper offers a woody and elegant look with its natural and simple texture. It appeals to customers looking for a natural and unprocessed product with its appearance. Besides its elegance, this natural and simple structure makes it ideal for branding and design options. You can count on LuxBoxPack for packaging and box designs made of kraft paper that frees creativity while limiting costs. You can contact us immediately to get information about our special solutions. ...

Packaging Design Strategies for E-Commerce Success