Many studies show how profitable and powerful a good product packaging design strategy can be on e-commerce sales. In recent years, the importance of packaging in the eyes of consumers has also changed with the differentiation of the relationship between consumer and product bonds and the influence of social media. According to LuxBoxPack, the rapidly increasing unboxing videos and brand influencer relationships on social media platforms point to the importance of well-designed packaging. For this reason, customizing the packaging used by brands to package products such as Bristol box, Laminated Offset box, or Cut Style Box has become one of the most important and recent changes in affecting consumer behavior.
Now let's take a look at the suggestions of LuxBoxPack for you.
The Effect of Packaging on Brand Perception
Packaging plays an important role in the brand perception of the consumer side. E-commerce is getting popular day by day and more consumers are reached. With the increasing number of customers, packaging designs have become even more important for brand perception. Consumers say a well-packaged product is more excited to receive the package and the brand looks more luxurious. In this way, the packages designed in a first-class way will take your brand perception to the next level in the eyes of consumers.
Impact on Customer Experience
According to LuxBoxPack, the strong impact of a product with a good packaging design is one of the biggest parts of the customer experience. Although a good packaging example has caught the customer's attention once or twice, in the long run, you will realize that packaging design leaves a lasting imprint on consumers' minds and is talked about. The effect of the packaging depends largely on the type of product being shipped. But for LuxBoxPack, the packaging for luxury products is more eye-catching than for other items. Therefore, the designs of Bristol box, Perfume box, Offset Boxes come to the fore.
Influence Repeat Buying Behavior
Using premium packaging for luxury goods on the LuxBoxPack increases the likelihood of customers reordering. So investing in good packaging would make sense. Let's take a look at the various tactics to improve your product packaging with LuxBoxPack without straining your budget.
Color
Color remains a simple but effective way to creatively advance your product packaging design strategy. There are many ways to use color to change the perception of consumers about your products based on e-commerce. For example, besides coloring your standard boxes with the signature color of your brand with LuxBoxPack, you can make them in an inner packaging using the same color Pelur paper. You can also expand the concept by ensuring that your order form matches your product label colors.
Special Box (Stamp Printing)
Although many online retailers believe that making a custom box is expensive, you can customize your packaging using a different method, stamp printing. Printing these stamps on a standard cardboard box turns it into a custom box. With LuxBoxPack, you can creatively use standard or cylinder stamps to make a custom box for e-commerce.
Additional Materials in the Box
According to Luxboxpack, the use of in-box supplementary materials is one of the good and affordable ways to improve your packaging, influence brand loyalty, facilitate word of mouth marketing and persuade customers to increase the size and volume of orders. You can redesign your business card with your signature colors as additional material, or use the handwritten note tactic, which is a very popular trend, in e-commerce boxes.
Stickers
Using labels strategically can improve your product packaging design. The stickers can be used as a special packaging tool. They can increase the attractiveness of a flat box like a custom design Bristol Box.
Contact us to explore creative solutions in the e-commerce packaging world and learn how LuxBoxPack can help you!
