The Right and Wrong Ways of Choosing Packaging Colors

21.12.2024

Packaging design is a crucial element that determines the initial impression of products on consumers. The attractiveness and impact of packaging play an undeniable role in consumer product preferences. However, mistakes in choosing packaging colors can negatively affect a business's brand image, indirectly leading to reduced sales. This article will discuss the correct and incorrect practices in selecting packaging colors.

Incorrect: Making Decisions Based Solely on Personal Preferences

In many businesses, packaging colors are chosen based on the personal preferences of managers. However, it should be noted that packaging colors should reflect the expectations and perceptions of the target audience. For example, pastel tones may be suitable for baby products' packaging, while vibrant and energetic colors may be preferred for sports products' packaging.

Correct: Considering the Demographic Characteristics of the Target Audience

Taking into account the demographic characteristics of the target audience when determining packaging colors is extremely important. Factors such as gender, age group, and geographical region can help determine which colors will be more effective for the target audience. For instance, young consumers tend to be more interested in vibrant colors, while older consumers may prefer softer and pastel tones.

Incorrect: Following Trends Blindly

Businesses that blindly follow trends in the packaging industry may become vulnerable when the popularity of these trends fades over time. For example, a color trend may lose its relevance quickly, leading to your packaging being perceived as outdated. Instead, picking a timeless color palette that reflects the values and identity of the brand is a strategy with a higher potential for success.

Correct: Aligning with Brand Identity

When it comes to packaging color, perhaps one of the most critical points is its alignment with the brand's identity. Choosing a color palette that harmonizes with the logo and other visual elements of the corporate identity is indispensable for maintaining brand integrity. From the consumer's perspective, a consistent brand image in every aspect is equivalent to feelings of trust and prestige.

Incorrect: Ignoring Color Psychology

Disregarding research on how colors influence people's emotions and behaviors is one of the biggest mistakes in packaging color selection. For example, according to studies, red increases excitement and appetite, while blue creates a sense of calm and tranquility. Businesses should consider the message they want to convey with their products and the emotional response they intend to evoke when making color choices.

Correct: Conducting Color Tests

Conducting various tests to understand the color preferences of the target audience before determining packaging color can bring many opportunities. For example, presenting alternative packaging with different color combinations to the target audience and gathering feedback on their preferences can eliminate many uncertainties in choosing the right color.

Choosing the right color or color combination for packaging can strengthen a business's brand image while selecting the wrong color or combination can weaken it. Since the strength or weakness of a brand image directly affects the success of a business in various areas, including sales, choosing the right packaging color is a more critical issue than it may seem. By considering the above recommendations, you can make conscious decisions about the color selection of your packaging and reach your target audience more effectively.

At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. For detailed information about our product range, contact us at +90 212 438 82 15.

How Packaging Can Increase Sales?

You may lose part of your revenues in fact, if you still think of packaging as a plain box for your product. Sales depend on several factors - consumers' price sensitivity, product selection, prices of raw materials, and the market scope. There's a lot to ponder over. Packaging can, however, be an important driver to promote your sales. You may not be in agreement at first, but this short article will prove that it actually makes sense. Build Your Brand Around Your Packaging Even before the product, packaging allows your brand to speak. See the phenomenon of unboxing as evidence. Packaging is considered to be part of the experience. Subscription boxes are exactly what we're addressing here. The surface, the colours, the weight and the size-they all make the experience possible. Without a word the box tells the story of the brand. Customers Are Willing To Pay More For Original Packaging In only a few seconds, most customers make the buying decisions. It's a myth that we as customers plan for each purchase and have time to consider. In this the price plays an enormous role. It is therefore important that terms such as "smart packaging" are familiarised. In general it is a kind of packaging in which the design solves or breaks a certain problem. One such idea is a Chinese food packaging which is self-heating. Ba Shun Lan Ren has built a package at the bottom with a water-activated heating pack. There are other cool packaging concepts in the development process. Scented packaging is becoming a buzz today, while sustainable and biodegradable solutions are reaching the peak of their popularity. Some brands are born with the mission to share the idea of sustainability. Recurring Customers Thanks To The Premium Packaging Premium packaging improves the experience and also increases the brand's memorability. It thus helps both to gain new customers and to cherish the relationship with the current ones. Promotion on social media can gain your brand new customers. Packaging can also provide returning customers. Starbucks has devised a phenomenal strategy to attract customers by establishing seasonal designs for their cups. Over the years, these beautifully colorful and artsy cups have become a "supporting" image of the brand. Adding Value To Your Sale Paradoxically, the purchase is not the end of the sale. Or at least it's not supposed to be. The sale is supposed to be a whole service. From customer service and quality of production to delivery and packaging. It's all down to making a successful sale. It also ensures that any move in this chain can be used to increase sales. High-quality products are one thing, but your customers will enjoy buying from well-informed and skilled salespeople. They will also enjoy your product more if it is delivered in a well-curated box. Premium, original, memorable - that's exactly what the packaging should be about. Creative Shipping Service Increases The Chance Of Establishing A Bond It is important to deliver the product. Most e-commerce companies use the popular mailing delivery service. It's fast and reliable, but it's also costly and ordinary. However, there are other forms of distribution than mailing and couriers. One choice is to use parcel lockers. They are great for shipping small things in boxes (usually with extra wrapping, such as a poly mailer). There are also companies specializing in extremely fast delivery. In such a case, the parcel will be delivered within a day, or maybe even within a few hours. We hope that these tips come in handy for you to increase your sales! ...

Packaging Identity for Small Business

The pandemic experienced in 2020 was very different, having to stay in the city, those who could not adapt to this difference were the ones who suffered the most. Innovations brought the innovations that came with them or it can be said that a small positive delight can be said. It is also small businesses that can be seen as one of the links. Those who qualify for small businesses are those who are protecting. Love At First Sight With The Brand It is slightly more attractive, unlike small businesses. Such is the case, big jobs fall on small businesses. Different, differentiating from other small facilities with service and packaging. With its packaging, it prepares the designs for the products that can be noticed in the first sale and related to usage. With distinctive packaging that should never be underestimated, the small business reflects its style, shaping its audience and buyer. Show your packaging with scenarios to be shown on social media. Who can say no to beautiful and visible packaging? Professional Packaging Design One of the people that should not be overlooked in small business is finding professionalism. It's an installation of confidence to show off their small embroideries packaging that evaluates your work. LuxBoxPack For Your Small Business' Packaging Identity If you too, don't stop looking at LuxBoxPack's designer packaging to suit your small business' more professionally designed products. Small businesses deserve to grow. ...

What Are the Most Common Mistakes When Choosing a Box?

Although selecting a box may seem easy to many people, it is actually a challenging task because several factors, such as box size, material, and carrying capacity, need to be considered. In this blog post, we will look at the most common mistakes made when selecting boxes. Choosing the Wrong Size The box size should be chosen according to the size of the items to be placed inside it. If the box is smaller than the product, the items may not fit inside the box, and if it is larger, the items may move around inside the box and get damaged. Therefore, before selecting a box, both the size of the product and the box should be carefully measured and adjusted accordingly. Opting for Low-Quality Materials One of the most common mistakes made when selecting a box is choosing low-quality materials. Low-quality materials can affect the durability and lifespan of the box, leading to damage to the items inside. Therefore, it is crucial to select boxes made of durable materials. Although boxes made of quality materials may appear more expensive, they can prevent damage to the items during transportation, leading to more cost-effective outcomes in the long run. Not Considering the Carrying Capacity of the Box The carrying capacity of the box refers to the maximum weight indicated on the labels on top of the box that it can withstand. This maximum weight is determined by the material, structure, size, and shape of the box. Therefore, the selection of the carrying capacity of the box should be made based on the weight of the items to be placed inside it. When the carrying capacity of the box is not accurately calculated, problems such as damage to the items inside the box or collapse of the box can occur. Similarly, even if the carrying capacity of the box is high, if the material used for the box is not suitable for its durability, the items inside the box may still be damaged. Not Using Inner Padding Materials Another common mistake made during box selection is not using inner padding materials. The items inside the box can be affected by shaking and collisions. Therefore, using inner padding materials in the box ensures that the items are transported safely. However, excessive use of padding material can also create unnecessary costs. Excessive padding material increases the weight of the box and may require the use of a larger box. Therefore, using the correct amount of padding material is essential. In conclusion, box selection is essential for the safety of items during transportation. Selecting the correct box size, material, and carrying capacity, considering various factors, will ensure that items are transported safely. If you do not know which boxes to choose for your products or would like to leave it in the hands of a professional, you can contact Luxboxpack's experienced team and they will help you select the right box for your brand. ...

Why Does the Food Industry Prefer Paper Bags for Take-Away?

Eating habits also change greatly in order to keep up with the pace of the modern world. Meals that take a long time have now begun to give way to more practical solutions. For this reason, takeaway services are becoming more popular day by day. In addition to providing fast service, takeaway services are also responsible for providing delicious meals. At this point, the right packaging option should be chosen so that both the service and the product can be delivered correctly. That’s why the food industry’s choice for takeaway service is cardboard bags. In this article, we will briefly look at why cardboard bags are preferred. Cost calculation is important for every brand. Brands that want to offer the right products and services to both their customers and target audience do not want to compromise on quality while paying attention to costs. The most important indicator of this is the packaging they use. In this respect, paper bags not only appeal to visual appeal but also contribute to the economy of the brand as they are cost-effective. Cardboard bags have high durability, especially when compared to plastic bags that tear easily due to external influences. They are easy to produce and also cheap. In addition, they are highly preferable because they are light in weight. Transportation of foodstuffs requires great care. Therefore, maintaining the freshness of the product is also linked to the care taken in its packaging. Paper bags provide this easily because they are durable. They can contain more than one product. Thus, while the products can be delivered at the same time in a short time; they also provide a unique taste experience without compromising their freshness. It is also a suitable option for sustainability, which is one of the most important issues of today. These biodegradable paper bags can be used over and over again when used correctly. Thus, they can perform their duties for a long time instead of being disposable. The food industry is an area that requires great care. Therefore, the responsibility of package services also increases to this extent. While the quality of the service offered is determined by the product delivered; what can achieve this is; it is the delivery packaging of the product. Brands always take themselves one step ahead thanks to the use of affordable, recyclable and durable paper bags in takeaway services. The customer first meets the brand with the packaging, box, or bag. LuxBoxPack offers brands many solutions in the field of packaging with its many eco-friendly and different options. You can discover LuxBoxPack's products and contact with us in order to highlight your brand. ...

Wine Glass Box

Wine glasses are delicate as it gets. They are prone to breaking and damage, and should always be handled with great care. Another great solution can be our wine glass boxes. It is a better and much-improved way of carrying wine glasses from one point to another! Thanks to high quality materials and great attention to detail, your glassware will always be safe and secure. Added padding will make sure the glassware is always stable. Your customers will be glad to buy your products, since they come with so many great safety measures! ...

Which Industries Benefit Most from Printed Kraft Boxes?

Printed kraft boxes are widely preferred across various industries due to their durability and aesthetic appeal. Their eco-friendly structure and customizable printing options make them versatile for different needs. So, which industries gain the most advantages from printed kraft boxes, and what are their key features? This article explores these two essential points. Food and Beverage Industry: Kraft boxes, made from natural materials, offer a safe option for storing food products. Organic food brands, in particular, often use kraft packaging to emphasize their natural ethos. These boxes provide aesthetic and functional solutions for products like coffee, tea, baked goods, and snacks. Cosmetics and Personal Care Products: Environmentally conscious cosmetic brands are shifting towards sustainable packaging solutions. Printed kraft boxes enhance the natural ingredient appeal and strengthen the brand image. Their customizable structure makes them ideal for products like soaps, creams, and other personal care items. Fashion and Accessories Industry: Small fashion brands and boutique businesses use printed kraft boxes to convey a natural and elegant look. These boxes are perfect for items like jewelry, watches, or eyewear and can be personalized with prints that reflect the brand’s identity. Electronics: For small electronic devices and accessories, kraft boxes offer a durable and stylish solution. They are particularly appealing to tech companies that aim to use sustainable packaging. Examples include phone cases and wireless earphones, for which kraft boxes are increasingly popular. Gifts and Handicrafts: For businesses selling handmade products, kraft boxes highlight the authenticity and natural quality of the items. Boxes adorned with personalized prints play a significant role in gift packaging, enhancing the customer experience. In summary, printed kraft boxes combine aesthetics with sustainability, appealing to multiple industries. They are an effective way for brands, especially those seeking eco-friendly solutions, to showcase their products and enhance brand value. With high-quality printing techniques, you can communicate your brand message on kraft boxes and strengthen customer loyalty. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

How Do You Tell Your Brand Story In Your Boxes?

For a brand to be successful, how the brand describes itself is as important as the quality of the products offered to its customers. Your brand's story can impress your potential customers and encourage them to buy your products. Telling your brand story on your boxes is an effective way to strengthen your bond with your customers. A brand story is a story that reflects your brand's identity, values, and what kind of experience you want to offer your customers. Here are some suggestions on how you can tell your brand story on your boxes: Origin of Your Brand Your brand's origin story tells you where your brand came from and why it was founded. This story can reveal your brand's values and uniqueness. By adding a short story or a few sentences about the origin of your brand in your boxes, you can show your customers how far your brand has come since its inception. Your Brand Values Your brand's values are key attributes that determine your brand's identity and customer experience. Describing your brand's values on your boxes is a great way to show your customers what your brand stands for and whether they share the same values as you. Here are some questions that could be part of your story: Why are you so important to your customers? What kind of experience do you want to offer your customers? What are social responsibility values? The Originality of Your Brand Your brand's uniqueness story reveals what sets your brand apart from the rest. Mentioning your brand's authenticity on your boxes is a great way to show your customers how unique your brand is. Here are some features that can be part of your story: Your brand's unique products or services The leading role of your brand in its industry How important your brand is to your customers The Future of Your Brand Your customers may want to learn about the future of your brand. Talking about the future of your brand on your boxes is a great way to show your customers how forward your brand is. Here are some questions that could be part of your story: What are your brand's future goals? How do you plan to improve the lives of your customers? What kind of experience will you offer your customers with new products or services? Your Brand's People-Focused Approach One of the reasons your customers stick with your brand is because of your brand's people-centric approach. Describing what your brand does for their customers on your boxes is a great way to show your customers how your brand values their needs. Here are some examples that could be part of your story: how attentive you are to your customers How you adapt your products or services to your customers How you understand your customers' needs Adding your brand story to your boxes is a great way to strengthen your brand's bond with your customers. For your customers to love and be loyal to your brand, it is important that they understand what your brand stands for and what you want to achieve. If you want to carry your brand identity and story to your boxes and want to get professional support in this regard, you can contact Luxboxpack. ...

Pelur Papers: Essential for Packaging

Packaging plays a critical role in the preservation, transportation, presentation, and delivery of a product. An important component of this process is paper. In this blog post, we will explore the significance and functions of pelur papers in the packaging industry. Definition of Pelur Papers Pelur papers are typically thin sheets of paper with various properties. These packaging papers are known for their flexibility and ease of shaping. Due to these features, they are commonly preferred for product protection in the fashion industry, including bags, shoes, and accessories. Additionally, when used for furniture products and technological materials, pelur papers effectively protect against scratches and impacts from external sources. Protection and Durability Pelur papers take on the responsibility of protecting products from external factors. Factors such as moisture, light, and air can affect product quality, but pelur papers help mitigate the harmful effects of these factors. Furthermore, they prevent physical damage to products. Ease of Transportation The portability of packaging is important for both manufacturers and consumers. Pelur papers facilitate the easy transportation and storage of products. Thanks to their lightweight and flexible structure, products can save space, leading to reduced transportation costs. Visual Appeal Pelur papers have the potential to enhance the visual appeal of products. With various color options and printing capabilities, packaging can reflect a brand's identity and attract consumers. Well-designed packaging can also boost sales. Sustainability In recent years, environmentally friendly packaging materials have gained importance, and pelur papers align with this trend. Pelur papers produced from recyclable, biodegradable, or sustainable sources can have a positive impact on the environment. In conclusion, considering the use of pelur papers to enhance the protection and transportation features of your products is a wise choice. Using pelur papers that enhance the visual appeal of your brand and products can set your brand apart and increase customer satisfaction. Additionally, by exploring eco-friendly options, you can contribute to a sustainable future. If you are in search of pelur papers that reflect your brand identity, you can get in touch with LuxBoxPack and explore their wide range of products. ...

Corrugated Boxes to Best Protect Your Products

Cardboard is one of the most used raw materials in the industry. Cardboard, which has various usage areas, is mostly preferred in box production. Cardboard, which offers many advantages to users' in box production, has been preferred for many years due to its low cost and usefulness. In our country, cardboard is generally seen as synonymous with paperboard. But there are serious differences between them. Since cardboard is more durable than paperboard, it is more preferred in box design. The primary goal of box designs is to preserve the product in the best way until it reaches the user. Then it should appeal to the eye, attract the attention of the user. To protect the product, the box must consist of durable raw material. The most preferred material in box production lately is corrugated cardboard. The corrugated cardboard in box manufacturing contributes to the safe transportation of goods or products thanks to its high durability feature. Any product or item produced by the corrugated box can be transported and preserved under all conditions. Owing to the box, the product or goods are prevented from being shaken or damaged. Corrugated boxes, used in various industries, are highly effective in making the process between manufacturer and buyer harmless. Although some businesses see such durable boxes as a burden, cheap and non-durable boxes will return to those businesses as a bigger burden. Boxes made of any material or low-quality boxes often cause property damage. Products transported in low-quality boxes can easily be damaged. This loss leaves the company and the customer in a difficult situation. The damage to occur is minimized thanks to the boxes produced with corrugated cardboard. Every business that cares about its product and its customers should determine as a principle to deliver that product to its customers in the most accurate and undamaged way. You can impress your customers with your creative designs with the easily designable structure of corrugated cardboard. With the quality of your product, the durability of your box, and your creative design, you can create a positive image and influence your customer. LuxBoxPack is ready to help you with its beautiful, durable, and different corrugated box designs and expert team! Sign Sturdy Designs with LuxBoxPack! You should choose durable boxes to strengthen the bond between you and your customers. Take your brand one step further with the box designs that LuxBoxPack's expert team will create for you. Contact LuxBoxPack now! ...

How Packaging Visuals Affect Consumers?

In the era of soundbites and 10-second marketing videos, "consumers don't always read messages on the pack," says Leatrice Eiseman, managing director of the Pantone Color Institute. The majority of the public are now becoming more accustomed to clicking icons while exploring concepts or following instructions, reminding that "we often live in an unwritten world full of images". In fact, it has been proven from time immemorial that colors have such a vital part in today's communication world and it is a fact that stands before our eyes. Point of Purchase Decisions and Packaging Design Research reveals that 70-85% of purchasing decisions are made at the point of purchase. Choosing the most attractive color, shape, size, and textural effect are among the most important decisions you can make for your packaging. When used correctly and wisely, your packaging: It saves you from the chaos in the market. It gives the first impression that can trigger a purchase. It provides communication with the consumer through elements such as shape, feels, coating, and graphics. It creates an environment for an emotional reaction. Your packaging among many product options; It must meet the demands of consumers who move quickly, scan a wide variety of products, and make decisions in seconds. Your Brand Message Additional features such as color scheme, package shape, graphics and metallic elements, windows, or ease of opening are all considered factors that create an emotional response in the consumer. While determining topics such as color selection and textures, good research should be done on the market segment and the topics that your prospective customers like or dislike in the market. You should have a package that presents your brand message in the most appropriate way to what your product indicates among today's consumption concepts such as entertainment, luxury, wellness, beauty, and health. Packaging Development When developing package design and textural elements for a new product, an in-depth evaluation of your market is a critical part of the packaging design process. Factors to consider include: Age Range Gender Economical Situation Education Level Cultural Preferences Smart Color Use With the clever use of colors, the eyes will be on you in a targeted market and the "attention", which is the first critical step in purchasing, is thus drawn. Remember, if a consumer has little knowledge of the brand, her / his only source of information is the color, design, and shape of the packaging. Texture and Coating Using all the elements that attract the attention of the consumer is an important factor in successful packaging design. Textural elements and surfaces can spark even higher interest in consumers and inspire a closer look. That's why special textures and surfaces invite a tactile response and more interaction with your product. It's Your Turn with LuxBoxPack As LuxBoxPack, we work with a method where we make all the decisions while creating a new product packaging for you or rebranding a product. Contact us now for custom packaging designs in a variety of colors, shapes, textures, and surfaces, along with our industry experience regarding consumer reactions. ...

The Right and Wrong Ways of Choosing Packaging Colors