You may lose part of your revenues in fact, if you still think of packaging as a plain box for your product.
Sales depend on several factors - consumers' price sensitivity, product selection, prices of raw materials, and the market scope. There's a lot to ponder over.
Packaging can, however, be an important driver to promote your sales.
You may not be in agreement at first, but this short article will prove that it actually makes sense.
Build Your Brand Around Your Packaging
Even before the product, packaging allows your brand to speak. See the phenomenon of unboxing as evidence. Packaging is considered to be part of the experience.
Subscription boxes are exactly what we're addressing here. The surface, the colours, the weight and the size-they all make the experience possible. Without a word the box tells the story of the brand.
Customers Are Willing To Pay More For Original Packaging
In only a few seconds, most customers make the buying decisions.
It's a myth that we as customers plan for each purchase and have time to consider. In this the price plays an enormous role.
It is therefore important that terms such as "smart packaging" are familiarised. In general it is a kind of packaging in which the design solves or breaks a certain problem. One such idea is a Chinese food packaging which is self-heating. Ba Shun Lan Ren has built a package at the bottom with a water-activated heating pack.
There are other cool packaging concepts in the development process. Scented packaging is becoming a buzz today, while sustainable and biodegradable solutions are reaching the peak of their popularity. Some brands are born with the mission to share the idea of sustainability.
Recurring Customers Thanks To The Premium Packaging
Premium packaging improves the experience and also increases the brand's memorability. It thus helps both to gain new customers and to cherish the relationship with the current ones.
Promotion on social media can gain your brand new customers.
Packaging can also provide returning customers.
Starbucks has devised a phenomenal strategy to attract customers by establishing seasonal designs for their cups. Over the years, these beautifully colorful and artsy cups have become a "supporting" image of the brand.
Adding Value To Your Sale
Paradoxically, the purchase is not the end of the sale. Or at least it's not supposed to be.
The sale is supposed to be a whole service. From customer service and quality of production to delivery and packaging. It's all down to making a successful sale.
It also ensures that any move in this chain can be used to increase sales. High-quality products are one thing, but your customers will enjoy buying from well-informed and skilled salespeople. They will also enjoy your product more if it is delivered in a well-curated box.
Premium, original, memorable - that's exactly what the packaging should be about.
Creative Shipping Service Increases The Chance Of Establishing A Bond
It is important to deliver the product.
Most e-commerce companies use the popular mailing delivery service. It's fast and reliable, but it's also costly and ordinary.
However, there are other forms of distribution than mailing and couriers. One choice is to use parcel lockers. They are great for shipping small things in boxes (usually with extra wrapping, such as a poly mailer).
There are also companies specializing in extremely fast delivery. In such a case, the parcel will be delivered within a day, or maybe even within a few hours.
We hope that these tips come in handy for you to increase your sales!
