Why Gift Boxes Serve More Than Just Protecting the Product

08.05.2024

While the primary purpose of packaging may seem to be to protect the product at first glance, it serves a much more significant role beyond that in reality. Especially in the gift industry, the function of packaging is not only protecting the product but also enhancing brand value, improving the customer experience, and reinforcing loyalty to the brand. In this article, we will discuss in detail why the function of gift boxes is not only about protecting the product.

First Impression:

The recipient's initial contact with the gift occurs through the gift box. A well-designed gift box increases the recipient's expectations and allows them to form a positive impression about the product. A stylish, aesthetic, and carefully prepared gift box provides the recipient with a matchless experience related to the gift they have received.

Brand Value:

A meticulously designed gift box increases the value of both your brand and your product. When customers receive a carefully packaged product, they develop positive emotions and thoughts about the brand's quality. The gift box reflects your brand identity and reinforces customers' trust in your brand with your product.

Customer Experience:

Gift boxes significantly influence the customer experience. When they encounter a beautiful and eye-catching gift box, customers remember the purchasing process more positively. Packaging makes the customer's purchasing experience unforgettable.

Brand Loyalty:

A meticulously designed gift box can strengthen customers' loyalty to your brand. Customers can remain loyal to your brand not only for the product but also for the quality and care of the packaging. Due to the value your brand provides to them, customers continue to prefer your brand.

Sustainability and Recycling:

In our age, environmental awareness is increasing day by day. The recyclability of gift boxes and their production from sustainable materials help reflect your brand's environmental sensitivity. That is critical for not harming nature and for your customers to choose you as an environmentally friendly brand.

In summary, the function of gift boxes is not limited to just protecting the product. Increasing brand value, improving the customer experience, reinforcing loyalty to the brand, and strengthening the brand reputation associated with environmental awareness are other functions of gift boxes. Packaging is not only a necessity for businesses but also a powerful marketing tool. Therefore, being careful in choosing packaging is essential for the long-term success of your business.

At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. For detailed information about our product range, contact us at +90 212 438 82 15.

The Importance of Package Design for Unboxing Videos

Unboxing videos on YouTube are popular with both viewers and e-commerce enterprises. These unboxing videos are becoming very popular. Although these video contents may seem insignificant, they have a big impact on marketing. In this blog post, we will discuss the significance of package design in unboxing videos. So, what exactly are "Unboxing Videos"? The term "unboxing video" refers to videos in which someone records themselves opening a product and comments on their impressions of it. The final step is to publish the video on YouTube for everyone to see. These videos are mostly made by users, although brands can also sponsor them. Marketing and Unboxing Experience Unboxing videos, when combined with branded packaging, are a great marketing tool for acquiring and maintaining customers. They share the pleasure of unpacking your goods with customers and viewers, enhancing the experience with creative packaging. You can promote your product without spending a lot of time or energy by using this video content. If you already have amazing products, all you need to do is combine them with well-designed packaging that contains your brand's logo. You will be able to establish customer trust and loyalty by employing this one-of-a-kind marketing strategy. Aside from the previously mentioned information, unboxing videos assist customers in visualizing the product they wish to purchase. Because photographs on a website frequently do not properly reflect the goods and do not highlight any defects, these videos show how the product genuinely looks as well as how people interact with it, whether positively or badly. The Importance of Brand-Reflective Packaging Design The boxes of the products are generally visible in unboxing videos. As a result, brands should pay attention to design when presenting a product to the customer who will use it. Because packed boxes with designs that represent the brand identity of the company are a very powerful marketing tool. Unboxing videos show packaging and product quality. Packaging is the first thing consumers and viewers notice, therefore it should be durable and attractive. Because current and potential clients care about your product's quality and how it's presented in videos. Conclusion Unboxing videos, as previously said, are an excellent marketing tool for your company. They help you create significant, one-of-a-kind marketing for your products and enable potential buyers to generate thoughts about your products. You may benefit from this marketing approach for your company and create an unforgettable unboxing experience for your clients by using LuxBoxPack's high-quality and eye-catching boxes. ...

Autumn Fashion in Boxes

Autumn affects every part of nature and life, as well as the packaging types and the gift habits that come with them. In this short article, we will talk about how autumn colors and weather affect the boxes, and how you can reflect the autumn weather on your packaging choices. Colors of Autumn Autumn reveals itself with the change of colors in nature. As a matter of fact, we can tell that we have come to the end of summer from the leaves that have started to turn yellow and the changing color of the sky. Following this color change, closely affects both our clothing and accessories. So much so that people who give up their chirpy colored clothes start to prefer darker tones and clothes that include pastel colors along with their thicker clothes. However, we can state that there is a similar frequency change in both the stores we go to and the cafes we sit in. Boxes of Autumn Autumn also changes the gifts we give. While giving gifts that are much smaller and take up less space in terms of volume in the past months, both the increase in winter clothing gifts and the return of household goods gifts with the return of people from the summer increases the size of the gifts. However, dark and pastel colors can be used both to prevent contamination of the packaging and to achieve better results in larger sizes. On the other hand, it will be more effective to use autumn colors in your seasonal gifts (blanket, coffee mug, teapot, etc.). In addition, similar box choices can be made for Christmas and New Year's Eve following the autumn. Corrugated Box: Corrugated boxes are your reliable and easy choice as always. Carry your gifts and products safely, even if they are heavy. Printed Box: Reflect the emotion you want to feel or the colors you want to show, with different print types, whether with or without patterns. Cube Shaped Box: Cube-shaped boxes, identified with autumn and winter months, will easily make you and your loved ones happy. At the same time, this type of box, where secondary packaging is also very easy, will be a good choice. Craft Box: Kraft products are ideal for your specific and special gifts in this season of the year! Whatever the Season, LuxBoxPack for Your Products and Gifts! LuxBoxPack will bring you the box you need with its wide range of sizes and colors. ...

How to Add Brand Personality to Your Packaging?

Your package tells many stories to the customer about your brand. At this point, it is crucial to make sure the packaging conveys the right message and reflects your brand identity in the best manner. In this blog article, we will talk about how to add brand personality to your packaging. The Reflection of Your Brand Personality Every brand has a distinctive feature and a personality that stands out. Some stand out with the concept of minimalism, some stand out as eco-friendly, and some as luxurious. Each has a unique audience to impress and get attention from. As the most visible face of your brand, the packaging should be in accordance with the brand personality you would like to represent. Therefore, every detail of your packaging matters considering the image which is portrayed in the eyes of customers. There are a few points worth noting while adding brand personality to your packaging. First things first, you should clearly show customers what separates you from other brands. One of the most effective things you can do is to make sure that your brand personality design makes an impact on customers and sets you apart from your rivals. On the side, the colors you choose for your package play an important role in making your brand feel “alive.” You should choose colors that evoke the right feeling. Just like colors, using some illustrations and patterns can also add a more personal touch. The main point you should focus on is the vibe of your business and audience. Once you found the right tone of your brand personality in the packaging, now it is time to focus on keeping this personality consistent. In order to be able to yield the fruit of your efforts to reflect the personality in the packaging, you should be consistent in every decision next in line. Consistency is one of the secrets behind every successful brand’s accomplishment. Conclusion It takes a very special procedure to give your packaging personality, and depending on the target market, tone of voice, etc., what you do for your brand will differ from what other brands do. With the uniquely personalized packages of LuxBoxPack, we are here to support you in this process. ...

Types of Cosmetic Boxes

We can say that your brand's box designs will, in a way, form the face of your brand that you show to customers and other brands. For this reason, it is important to review your box designs and make design choices accordingly. These design options include elements of color, shape, and typography. In line with the information we have mentioned, we will talk about the types of cosmetic boxes in this blog post. What Do Cosmetic Boxes Cover? Cosmetics is a general concept that covers products, treatments, and treatments applied to make someone more attractive or to correct their vision problems. In other words, according to this definition, many products, such as all care products, shampoos, creams, and individual hygiene products, are included in the cosmetic product category. When we say "cosmetic boxes," we mean all these product boxes and more. You can consult LuxBoxPack to get the right cosmetic box for your brand. How Should Cosmetic Box Packaging Be? You can make your product current and impressive through your packaging. Benefit from the advantages of different cosmetic packaging designs for different products. This way, you can create the desired perception of your brand and products. To do this fully, there are a few points you need to keep in mind and keep in mind. While making packaging designs, the first rule is to be aware of the needs and tendencies of your customer base and to design accordingly. You cannot offer the ideal product to your potential customers without knowing their needs and trends. Because of this, it is in your best interest to conduct market research that will determine your target audience and their characteristics. Another point is to complete the design by paying attention to the design details. With the results of your market research, it will be in your brand's favor to turn to the design options that your target audience will most prefer and adopt. Another important move where you can diversify and improve your packaging designs is to use interesting and descriptive text on the packaging. The text used carries a large product in the part of appreciating the product for the customer. There is a possibility of taking their opinions in a positive or negative direction. In addition, it is important to give a full explanation and warning because some people have medical sensitivity to some cosmetic products. When designing cosmetic product boxes or product boxes in another field, you should provide diversity and know the key points. You can contact LuxBoxPack for successful and ideal product box designs. ...

Technological Developments in the Packaging Industry

The packaging industry has become an evolving and renewing sector day by day. Packaging, which plays a vital role in the protection, transportation, storage, and presentation of products, becomes even more effective with technological advancements. Here are the latest technological developments in the packaging industry: Smart Labels and Barcodes Smart labels that go beyond traditional barcodes make it easier to track and trace products. These labels are used to provide consumers with more information about the product and even check its validity. Sustainable Packaging Materials Sustainability has become one of the most important agenda items in the packaging industry. Technological advancements make it easier to use recyclable or compostable materials instead of plastic. Additionally, design innovations that help product packaging use less material while providing the same level of protection are being developed. Smart Packaging Internet of Things (IoT) technology has started to be used in product packaging. This provides benefits to both consumers and manufacturers by offering real-time data about the condition of the product inside the packaging. For example, consumers can now directly track a product's shelf life or temperature with their phones. Digital Printing Technologies Digital printing technologies have brought significant changes to packaging design. Thanks to this technology, customized prints can now be produced faster and more economically. Automatic Packaging Systems Automatic packaging machines help package products faster and with greater precision. This speeds up the production process while reducing error rates. Augmented and Virtual Reality Using augmented or virtual reality in packaging design can provide consumers with more information about how a product will look or be used. This can influence consumer purchase decisions. The packaging industry is producing more sustainable, effective, and attractive packaging by merging with technology. These technological developments, beneficial for both manufacturers and consumers, seem to ensure the future growth of the packaging sector. If you also want to integrate these technologies into your brand, you can contact LuxBoxPack. ...

How Important is Packaging in Marketing

In a growing competitive market, it becomes more difficult to differentiate oneself from other rivals. First experiences are essential to assessing a product's performance or failure, because what the customer sees first is the packaging. For this cause, packaging marketing is important if your company wants to expand. With packaging becoming increasingly prevalent, manufacturers have now designed numerous styles of systems and choices such as premium, bold, elegant, relaxed, romantic, clean, and more to help companies express their product's message before the box is even opened. It requires meticulous preparation and implementation to construct successful packaging, but when done correctly, the incentives for the efforts can be important. As a leading packaging supplier, LuxBoxPack will provide expertise from the original design to bringing your personalized packaging to your doorstep. With competitive prices and a broad variety of flexible choices, you have the ability to bring your plans to life without running your budget out of space. Effective marketing of packaging is an important element which goes hand in hand with your fantastic goods. ...

Kraft Paper and Its Benefits

The term 'kraft paper' probably makes you think of a couple of things. But it might come as a surprise to you to hear that kraft paper is cardboard in its simplest form. Layers of laminated brown wrapping paper together make the traditional box of corrugated cardboard. But it is also used as a flat, thin sheet of paper. That leaves it to solve hundreds of problems, possibly thousands. This simple brown paper can be of benefit to your company. It helps with security, branding, environmental impact and saving money. What is kraft paper? Kraft paper is a material that is naturally biodegradable. It is used for packaging and protection in a wide range of industrial and commercial operations. It's natural 'woody'-looking appearance means it's also suited to a range of branding choices. The name derives from the German “Kraft”, which means “strength” or “force.” Here's how that strength comes in: How is kraft paper made? Back in the late 1800s, the engineer Carl F. Dahl was working in a paper mill. His job was to make the best paper products possible. A few types of paper turned out not to be strong enough for their intended use. So Dahl has begun to change the chemicals used throughout the production process. When the wood chips come to the paper mill to be turned into paper, they are crushed and mixed with the adhesive. Dahl found that the treatment of one of the elements of the wood chips with sulphates, once ground to a pulp, made the final material stronger. Hence the name kraft paper - literally strong paper. Having discovered the true strength and versatility of this new material, it quickly became a staple for the packaging industry-and the food industry. Benefits of kraft paper The main advantage of recycled brown paper is that it is exceptionally strong due to its increased sulfur content and decreased lignin content. This stronger form of paper has a much longer shelf life than alternative materials and is much more resistant to piercing than paper. Brown paper can be made from many types of wood, such as pine, bamboo and oak. This means that it's easier to create, so there's an abundance of it available, which promotes lower material costs. The quality of wood can be quite broad, which means that high and low-density woods can be mixed together. A lot of kraft paper is made from imperfect trees that are not suited to other functions. Since it retains its natural color and texture, there is no need for an extra step of bleaching. This saves money as the material needs to be handled less and keeps chemicals out of the environment. The chemicals used in the production of kraft paper are easily recovered and reused, again and again, to foster a circular economy. Byproducts of the kraft paper manufacturing process, such as tall oil, continue to be reprocessed and used in asphalt and fire-starting bricks. Kraft paper & packaging Pure brown paper is a popular material in product packaging. Thanks to its versatility as a packaging material, it can save your business time and money. Here's the reason: Corrugated cardboard made of kraft paper is the default shipping option for a number of reasons. It's lightweight It's sustainable It's cheap It can be custom printed Because it's lightweight, corrugated kraft boxes don't add any extra weight to your product. Keeping your item's total weight down means lower shipping costs for you. Kraft paper branding & design options This humble brown paper is not only adaptable in terms of use. It's just as versatile when it comes to branding and visual design. The natural, wood-like texture is due to the unbleached pulp that, when processed, looks a lot like the natural texture of raw wood. This makes it a fantastic 'black' canvas for many brand types. Brands that use minimalism as a design concept often use the simple texture of kraft paper as a means of focusing on that 'less is more' idea. Due to its natural look, many 'eco-friendly' brands use kraft paper in their branding. The look and texture gives an earthy, woody feel and helps to resonate with customers who are looking for an unprocessed 'raw' product. Final thoughts Kraft paper is something we come across daily. Its versatility for both boxes and paper gives it a place in your packaging suite, both as a protector and as a canvas for your branding. ...

Changes in the Packaging Production Sector

According to the research conducted by Simon-Kucher & Partners, the two most important trends for the paper and packaging industry in the last 5 years: sustainability and digitalization. It is predicted that the importance of these trends will increase gradually and that they will directly affect the product management, value chain, sales, and pricing processes of the manufacturers by getting stronger in the next 3 years. Especially the pandemic period plays an important role in the spread of these two trends. So how can companies adapt to the effects of sustainability and digitalization trends that have accelerated with the pandemic? The sustainability trend has been a growing trend during the 2010s, usually with the corporate responsibility activities of governments and brands. However, in recent years, it is seen that the main lines of the trend have changed and large companies are now looking for sustainable options. Big companies like P&G, Pepsi, Unilever have come a long way in finding packaging that is 100% recyclable or biodegradable. Therefore, the sustainability trend, which will gain more importance as we approach 2030, will become an even more critical decision point in purchasing processes. However, it seems that many companies in the manufacturing sector are still not actively catching up with this trend. Therefore, there are a few actions that paper and packaging manufacturers who want to catch up with the sustainability trend should take. These are on R&D and product strategy. R&D Brands should add sustainable products to their existing R&D plans to meet market demand. It should be ensured that product options are ready to meet the needs of customers until important change dates such as 2025 and 2030. Product Strategy The number of sustainable options in the product portfolio of brands should be increased. For non-sustainable products, brands should identify sustainable options that can replace these products with a product life cycle perspective. The digitalization trend has emerged as an important trend as well as sustainability, with the great impact of the pandemic. Digitalization, which has been going on since the beginning of the 2000s, has started to become effective in the paper and packaging industry, albeit later, in recent years. Contrary to expectations, the main process that is expected to be affected the most by digitalization is known as sales processes, rather than innovative solutions such as smart packaging. Therefore, there are a few actions that paper and packaging manufacturers who want to catch up with the digitalization trend should take: Planning Digital Touchpoints With digitalization, contact points with customers began to increase and differ. Many new channels such as online purchasing options, order interfaces, and social media stand out as important contact points for paper and packaging manufacturers. Brands should use omnichannel at customer touchpoints to stay one step ahead of the competition in the market. Therefore, establishing teams such as telesales, multi-channel customer service, online technical support within the sales team should now be the first priority for manufacturers. Standardization of Sales Processes Brands need to design their sales processes in line with the digitalization trend and standardize them both internally and at the customer base. With the reduction of time spent on activities with the digitalization in these processes, the additional time that arises needs to be rescheduled and the necessary human resources for sales teams need to be reviewed. Follow Packaging Industry Trends Closer with LuxBoxPack! Follow LuxBoxPack closely to reach developments and new trends in the paper and packaging production industry easily and quickly. So, get the information you need for your brand right away and get one step ahead in the industry! ...

The Power of Customized Christmas Packaging

Christmas is a time when not only lights and decorations shine, but also brands. During this special period, brands can create unforgettable moments for their customers with customized Christmas packaging. In this blog post, we will explore the advantages offered by these specialized packages. The Importance of Christmas Packaging Christmas is a time when consumers look for new and exciting products, and gift-giving is prevalent. During this period, the packaging of brands does more than just protect products; it also tells the story of the brand and establishes an emotional connection with consumers. Customized Christmas packaging allows brands to express themselves and capture the attention of consumers. Enriching Customer Experience Customized packaging enriches the customer experience by personalizing it. Brands can make their packaging unique by incorporating Christmas themes, colors, and images. This approach makes the interaction with the brand more meaningful and memorable for customers. Also, special packaging makes customers feel unique and can increase brand loyalty. Increasing Brand Awareness and Sales Creative and eye-catching Christmas packaging is an important tool for increasing brand awareness. During this period, consumers are likely to share attractive Christmas packaging on social media, which can enhance both online and offline visibility of the brand and thus encourage potential sales. Sustainability and Customization Eco-friendly packaging solutions are gaining increasing importance among consumers. Brands can fulfill their environmental responsibilities and appeal to environmentally conscious consumers by using sustainable materials while designing their customized Christmas packaging. In conclusion, customized Christmas packaging is not just a trend for brands but also a strategy that enriches the customer experience, increases brand loyalty, and boosts sales. When integrated with sustainability, these packages reflect the values of the brands and help them establish a stronger connection with consumers. If you are looking for Christmas packaging solutions for your brand this year, you can contact LuxBoxPack. ...

Packaging For Happiness With Gift Boxes

Seeing the surprise and happiness that giving a present creates in our loved ones is a different pleasure than receiving a gift. Gifts have begun to gain meaning not just on special days but also on all other days, whether for any cause or not, as a gesture made to someone and to the individual. Individuals are first exposed to the packaging box rather than the product. In fact, most of the time, it is fascinated by the beauty of the handmade gift box and draws more likes than the item itself. As a result, the box has received the same attention as the goods to be presented as gifts. If you want to attain the delight of present-giving by carrying it to its packaging before the product is seen, you can provide an outstanding gift-opening experience with a few tiny touches. Use Vivid Colors The usage of vivid and warm colors has a direct impact on people's psychology and mood. Vibrant colors evoke sentiments of enjoyment, vitality, and enthusiasm in people; it is one of the colors favored by various industries, particularly in design. According to studies, this color group, which is more popular with a large part of the population, generates a more positive response when utilized in gift packages presented to customers. Personalize Gift Boxes Individuals who are more than thrilled to see the work for which they have spent time and effort will value you and your gift more if you include special touches on your gift boxes. These touches can be made entirely by considering you and the people to whom you will be giving gifts, or some basic additions can be preferred. Examples include wrapping a gorgeous ribbon around the gift box, adding a dried flower, or attaching a sticker. Add Card Individuals typically give gifts to those who are important and meaningful to them. As a result, you might include a note card with lovely comments about the person to whom you are giving a gift in the box. As a result, the gift you offer to the person on the card who reads your loving thoughts about himself will have a more special place in your heart. If you want to send gifts to your loved ones in a gift box with one-of-a-kind designs, call LuxBoxPack immediately and turn your wonderful moments into everlasting memories. ...

Why Gift Boxes Serve More Than Just Protecting the Product