Technological Advances in the Packaging Industry

21.11.2024

Technology and innovation... These two words form the basis of the packaging industry. Changing market regulations, customer demands and environmental protection factors ensure that this sector is constantly changing. Innovative companies always try to help their customers in this regard. However, in our world that is becoming more digital every day, it is necessary to pay close attention to the concept of e-commerce.

What is e-commerce?

Regarding packaging, it is how businesses package their products as they try to get them from the warehouse to the customer.

Why is E-Commerce Preferred?

The answer to this situation comes from customer satisfaction, which is a priority in their businesses. The effect that the cardboard inside the package will have on the customer is very important. This creates a bond between the customer and the brand, and the happiness experienced after in-store shopping is transferred to the customer from the digital store.

What are the New Trends in the Packaging Industry Thanks to E-Commerce?

Sustainability always comes first. Acting in this context, companies began to evaluate packaging options with recyclable materials and thus began to try to increase their customers' loyalty to their brands with this method. Particularly, efforts have begun to compensate for the undeniably heavy carbon footprint of the supply chain, at least with this method.

Another trend is; is the speed of the packaging system. Companies trying to keep up with orders due to increasing e-commerce have tried to use time correctly by using automatic packaging methods.

Finally, there are innovations in producing return-ready packaging. In some cases, people who shop online may want to return their packages. Therefore, one of the main goals is to ensure customer satisfaction during the return phase. For this reason, packages that remain usable after opening will always make the companies that use these packages preferable.

For all these reasons, if you want to have support by your side in the age of technology; please do not forget to contact us to benefit from LuxBox's experience.

BOX AND PACKAGING DESIGNS ON HALLOWEEN PERIOD

The popularity of Halloween continues to increase with each passing year. So much so that Halloween has become a worldwide celebration by getting rid of a certain culture and belief. Of course, the celebration of this holiday varies according to culture. The Commercial Effect of Halloween When we focus on the commercial part of the business, we see that Halloween is interesting for companies from almost every sector. With the marketing moves made in this period, companies aim to attract more attention and differentiate themselves from their competitors. We have mentioned in our previous articles what kind of advantages box and packaging designs can provide to companies in terms of awareness and sales. Halloween also offers companies an opportunity to gain this advantage and get ahead. Companies that design boxes and packaging specific to this period can easily stand out on the shelves. Halloween Colors and Symbols Orange, brown, black, and purple color tones are often prominent in the box and packaging designs of this period. In addition, symbols such as pumpkin, witch, broom, cat, and spider used in this period stand out in product packaging and box designs. The most suitable box and packaging designs for your products that will be on the shelves and aisles during Halloween are at LuxBoxPack. At LuxBoxPack, you can find a hand-made box, cardboard box, corrugated box, and luxury cardboard bag designs that will highlight your products with quality printing methods and the use of correct colors. You can contact us immediately to get information about our special solutions. ...

Seasonal Designs: Customize Packaging For Specific Times Of The Year

We often notice that the packaging of our favorite items changes looks depending on the season or for special occasions. Regardless of the expense of remodeling and production, this method highlights the significance brands place on change and innovation. This is why such inventive and intriguing techniques pique the interest of purchasers. In this blog article, we will explore seasonal designs that may be used for product packaging. What is Seasonal Design? Seasonal designs are intended for the customer who purchases a product; they are a method of marketing and boosting sales through the use of packaging that is strongly associated with the seasons or holidays such as Valentine's Day, Easter, and Mother's Day. Numerous studies have shown that these designs are a very effective option for businesses seeking to make a lasting impression. Companies may be able to stand out from their competitors by using seasonal packaging in a creative way. This could help them give customers something unique, grow their market share, and give them more options. Tips for Seasonal Packaging Designs Make sensible word choices while naming your product in order to lengthen its shelf life. Instead of calling it the "Easter version," you might refer to it as the "Spring version," which has a longer shelf life. Designing a simple package that doesn't need extras like wrapping paper or tissue paper can make it easy for buyers to pick it up and go. Each year, you may use collectible and limited edition package designs to promote sales and establish a loyal client base. Make sure your packaging is consistent with your brand to ensure that shoppers continue to identify your products on the shelf. Remember to share your seasonal design, which you will produce in a short period of time, on your social media accounts so that it may be easily recognized on the shelves! To take these seasonal designs a step further, consider making seasonal designs not just on your packaging but also on your products. In general, your designs should not be for very short daily events. You should observe the culture and consumption behaviors of your audience and follow away accordingly. Conclusion The quality of the packaging you will use and design is important both to make a positive impact on your customers and to protect your products from any damage. Contact the experienced and professional team of LuxBoxPack to ensure that your seasonal packaging is functional and beautiful. ...

How Packaging Visuals Affect Consumers?

In the era of soundbites and 10-second marketing videos, "consumers don't always read messages on the pack," says Leatrice Eiseman, managing director of the Pantone Color Institute. The majority of the public are now becoming more accustomed to clicking icons while exploring concepts or following instructions, reminding that "we often live in an unwritten world full of images". In fact, it has been proven from time immemorial that colors have such a vital part in today's communication world and it is a fact that stands before our eyes. Point of Purchase Decisions and Packaging Design Research reveals that 70-85% of purchasing decisions are made at the point of purchase. Choosing the most attractive color, shape, size, and textural effect are among the most important decisions you can make for your packaging. When used correctly and wisely, your packaging: It saves you from the chaos in the market. It gives the first impression that can trigger a purchase. It provides communication with the consumer through elements such as shape, feels, coating, and graphics. It creates an environment for an emotional reaction. Your packaging among many product options; It must meet the demands of consumers who move quickly, scan a wide variety of products, and make decisions in seconds. Your Brand Message Additional features such as color scheme, package shape, graphics and metallic elements, windows, or ease of opening are all considered factors that create an emotional response in the consumer. While determining topics such as color selection and textures, good research should be done on the market segment and the topics that your prospective customers like or dislike in the market. You should have a package that presents your brand message in the most appropriate way to what your product indicates among today's consumption concepts such as entertainment, luxury, wellness, beauty, and health. Packaging Development When developing package design and textural elements for a new product, an in-depth evaluation of your market is a critical part of the packaging design process. Factors to consider include: Age Range Gender Economical Situation Education Level Cultural Preferences Smart Color Use With the clever use of colors, the eyes will be on you in a targeted market and the "attention", which is the first critical step in purchasing, is thus drawn. Remember, if a consumer has little knowledge of the brand, her / his only source of information is the color, design, and shape of the packaging. Texture and Coating Using all the elements that attract the attention of the consumer is an important factor in successful packaging design. Textural elements and surfaces can spark even higher interest in consumers and inspire a closer look. That's why special textures and surfaces invite a tactile response and more interaction with your product. It's Your Turn with LuxBoxPack As LuxBoxPack, we work with a method where we make all the decisions while creating a new product packaging for you or rebranding a product. Contact us now for custom packaging designs in a variety of colors, shapes, textures, and surfaces, along with our industry experience regarding consumer reactions. ...

Reflect Winter Colors To Your E-Commerce Box Designs

The need for the e-commerce sector is increasing day by day. Brands increase their sales opportunities by moving their products from many categories to the e-commerce sector, as well as maximizing visibility rates. As such, the importance of delivering and packaging products is increasing more and more. Unlike ordinary packaging, it is possible to be visible in the sector with remarkable and different LuxBoxPack box designs. Colors, the talisman of design, have a very important place in your communication with your customers in e-commerce boxes. You can use the power of colors by choosing your colors according to the seasons in your e-commerce box designs and you can have eye-catching product packaging by supporting them with design possibilities. In this article, we have compiled the benefits of organizing your box designs according to the winter season for your brand. Communication with Colors The harmony of colors and their effect on people has been a subject that has been researched by science for decades, and its impact on box designs is also great. Although the harmony of colors with each other is universal, the emotions they create or the messages they convey may vary according to the areas they are applied to. You can appeal to many segments with colors that vary according to the product. In particular, you can take advantage of the power of trendy colors by shaping your LuxBoxPack box designs and colors according to the seasons. For example, you can reflect the emotion of the moment to your customers by choosing vivid and bright colors in summer, and you can integrate the colors of nature with your brand value by using pastel tones in autumn. Colors are one of the only ways you can communicate with your customers in your LuxBoxPack packaging designs. How to Choose Colors? One of the factors to be considered in color selection; Undoubtedly, is the preference of the target audience and the content of the message to be given. Although there are colors you can choose according to sectors, your brand needs to decide which colors will be intense. For example; In the banking sector, “trust” is desired to be highlighted, so generally blue and green tones that inspire confidence are preferred. In the food industry, the appetizing and striking color is widely chosen. As we mentioned, you can update your LuxBoxPack product packaging by choosing more vibrant colors in summer and spring, pastel and cold tones in autumn and winter. Suitable Colors for Winter Season While reflecting the energy of cold weather in winter, you can make your LuxBoxPack packages suitable for the winter concept by paying attention to the colors you choose to be in cold tones. For example, by using ice blue predominantly, you can capture an elegant atmosphere in your designs. Ice blue can add a nice touch to your brand by combining it with winter design icons. By choosing broken white tones, you can refer to the snow season and bring the peace of the snow to your packaging. Smoked color is a color that is frequently preferred in cold tones. By integrating this color into your luxury consumption products, you can achieve both a serious and stylish look. You can prepare your packaging designs for winter by cooling your existing corporate colors. Reflect Winter Colors to Your E-commerce Box Designs with LuxBoxPack Update your packaging designs with LuxBoxPack to increase the value of your brand in the industry. Thanks to unlimited printing options and a wide color scale, your brand will be visible in the sector with LuxBoxPack! Contact the LuxBoxPack expert team now to update your packaging according to the season! ...

The Power of Colors in Package Design

Package design plays a significant role in presenting a product to consumers and influences their purchasing decision. Colors can determine the perceived quality of a product, brand image, and even the purchasing decision of consumers. Therefore, the power of colors in package design is essential. Understanding the psychological effects of colors is important in grasping the power of colors in package design. For example, the color red evokes energy, passion, and excitement, while blue represents calmness, security, and trust. The color green symbolizes nature, freshness, and health, while yellow stands for happiness, joy, and optimism. The power of colors in package design starts with selecting colors that are compatible with the product's target audience. The choice of colors compatible with the target audience can influence how consumers perceive the product. For example, vibrant and energetic colors can be used for a product targeted towards a young audience, while more pastel colors may be preferred for a product targeted towards an older audience. Brand image also affects the power of colors in package design. By using a brand's corporate colors in package design, the brand identity can be more strongly reflected. For example, McDonald's red and yellow colors are a distinct part of their brand image and are frequently used in the package design of their products. The power of colors also affects consumer purchasing decisions. Colors influence the perceived quality of products and the purchasing behavior of consumers. For example, green can be used for organic foods, and brown for healthy foods. In conclusion, the power of colors in package design is crucial to a product's success. Colors influence brand image, consumers' perceived quality, and purchasing behavior. The choice of colors should be made according to the target audience and reflect the values perceived by consumers. If you also want to use professional package and packaging designs that reflect the power of colors, you can contact Luxboxpack. ...

TREND COLORS OF 2022

As we approach a new year, we started to see the changing trends. Like every year, Pantone has started to pave the way for the industry by announcing the trend colors of the next year. Pantone has introduced a wide spectrum to the industry by announcing ten different colors and five classic anchors this year. These trend colors, which have been used in many areas such as clothing, cosmetics, and design, will also bring a new breath to your e-commerce product packages. Keeping your brand up-to-date by following trends and adapting to innovations is very important for your visibility in the industry. HERE ARE THE 2022 TREND COLORS The ten main colors determined are composed of bright, fun, and optimistic color tones, in contrast to the harsh conditions of the COVID-19 period and the negative mood it imposes. Although these ten colors convey positive messages with their vitality, each one also contains different meanings in itself. Spun Sugar, Gossamer Pink, Innuendo, Skydiver, Daffodil, Coca Mocha, Dahlia, Poinciana, Glacier Lake, and Harbor Blue are the trend colors of 2022. These colors help convey the message to the consumer by reflecting feelings such as courage, hope, fun, sincerity, and optimism in your box and packaging designs. With these colors, it is expected that the pessimism caused by the pandemic period we are in 2021 will be replaced by joy and optimism. THE IMPORTANCE OF TREND COLORS IN E-COMMERCE The up-to-dateness of your e-commerce boxes and packaging is one of the most important factors that determine your visibility in the sector. You can also reflect the trend colors of 2022 on the packaging and boxes of LuxBoxPack, which can be customized to adapt to every sector. In this way, you can stay up to date and influence consumers. BE VISIBLE WITH LUXBOXPACK Thanks to LuxBoxPack, you can easily reflect current trends in your e-commerce packaging. LuxBoxPack expert team is ready to assist your brand with high-quality printing facilities and brand-specific design privileges. You can contact us immediately to get more information about our solutions. ...

Important Details in the Packaging Sector

Packaging plays a vital role in protecting, transporting, and marketing a product. Choosing the right packaging is critical for ensuring the safety of the product and conveying the correct message to consumers. There are some details to pay attention to when selecting packaging, and in this article, we will focus on these details. Nature of the Product and Target Audience: The design and material of the packaging should be determined considering the nature of the product and its target audience. For example, for a luxury product, stylish and attention-grabbing packaging may be preferred, while for a durable product, functional and sturdy packaging might be chosen. Protection and Transportation: The primary function of packaging is to protect the product from external factors and ensure safe transportation. Therefore, the packaging material should be chosen according to the characteristics of the product. A fragile product may require durable packaging, while a liquid product may need leak-proof packaging. Environmentally Friendly: Environmental awareness is increasing, and consumers prefer sustainable packaging. Therefore, when choosing packaging, it is important to use recyclable or biodegradable materials. Additionally, minimizing excess packaging and avoiding unnecessary waste reflect an environmentally friendly approach. Brand Image and Promotion: Packaging is an important element that reflects a product's brand image and value. Eye-catching and aesthetic packaging can increase consumer interest in the product and strengthen brand value. Moreover, having the brand name, logo, and product information clearly and accurately displayed on the packaging helps consumers learn about the product. Compliance with Legal Regulations: When selecting packaging, compliance with relevant legal regulations should also be considered. There are specific standards and regulations, especially for sensitive products such as food and drugs. Therefore, ensuring that the packaging complies with these regulations reduces the risk of legal issues. In conclusion, when choosing packaging, important details such as the nature of the product, protection and transportation requirements, environmental friendliness, brand image, and compliance with legal regulations should be taken into account. The right packaging choice not only increases the success of the product but also ensures consumer satisfaction. LuxBoxPack offers packaging solutions that meet all your requirements across a wide range, incorporating functionality, aesthetics, and environmental friendliness simultaneously. You can get detailed information about our products by calling +90 212 438 82 15. ...

Typography Recommendations for Package Designs

When it comes to packaging design, it's critical to strive to improve while keeping all factors in mind. Many phases must be completed in order to get the greatest package design. You may enhance your packaging by assessing not just its form and color, but also its other features. Paying attention to typographic features, for example, might help you emphasize the remaining parts of your product. In this blog article, we will discuss the significance of typographic elements in package design and how to use them. What is Typography? Typography deals with the font, size, and style of writing, as well as the layout of writing, including the spacing and length of text on a line and page. Typography tries to make the form of writing more readable, attractive, and pleasant and tries to convey certain emotions and messages in certain patterns. In this way, he gives life to the text and puts it in a new form. When designing your packaging and text, you should be aware of the best ways to use typography to improve their appearance and readability. For attractive and carefully prepared product package texts, you can contact LuxBoxPack. Why Is Typography Important? Typography is an important factor in impressing your customers and grabbing their attention. It is also a very important tool for communicating with your customers. By strengthening your communication with your customers, you can increase the loyalty of your customer base and at the same time gain a larger customer base. A well-designed printing press draws attention to your text and increases it. This facilitates the branding process of your brand and strengthens your hand in this process. He's sending a message you want to deliver more attractively and convincingly. Successful typography also makes your message memorable and memorable. That's why you should use typography elements in your product boxes successfully and carefully. You can consult LuxBoxPack experts to use successful typography elements in your boxes. Conclusion You should use many different techniques to improve your package, and you should always be looking to move it forward in any area. One of the most prominent package elements in this regard is typography, that is, the text of your package and its explanation. You can take advantage of LuxBoxPack's expertise to obtain high-end designed product packages. ...

Reflect Your Products' Personalities in Your Boxes

For a product to successfully connect with consumers, it needs more than just quality content; it also requires an impressive and meaningful packaging design. Packaging serves as a crucial tool not only for reflecting the product's personality and brand identity but also for grabbing consumers' attention and leaving a lasting impression. Here are some professional tips to effectively reflect your products' personalities in your boxes: Character Analysis: Every product has its own character and story. By understanding the product's features, benefits, and target audience, you can better comprehend its character. This character analysis forms the foundation of the packaging design. Color Selection: Colors are powerful tools that influence people's emotional reactions. By choosing colors that reflect your product's character and message, you can create an emotional connection between the packaging and consumers. For instance, vibrant and energetic colors can be chosen for products that provide energy, while pastel tones might be suitable for serene and calming products. Graphics and Patterns: Enrich your packaging design with graphics and patterns that reflect your product's character. For organic products, natural and nature-inspired patterns can be used. Shapes and symbols that align with your product's features and values can also be added to enhance the design's meaning. Font Choice: The chosen font should carry your product's character. Different fonts can be selected to convey formal, serious, or playful vibes. However, the readability of the font should also be taken into account. Minimalism and Clarity: Simplicity often yields impressive results in packaging design. Minimalist designs can clearly convey your product's features and character. Avoid excessive complexity and opt for a clean design. Storytelling: Narrating your products' characters through packaging design stories helps consumers form a deeper connection with your product. An original and impactful story makes your product's packaging more meaningful and memorable. In conclusion, reflecting your products' personalities in your boxes enables consumers to form an emotional connection with your products and build brand loyalty. Design elements such as colors, graphics, fonts, and storytelling help you create an effective packaging design that reflects your products' essence and personality. If you need an expert team in this regard, you can get in touch with LuxBoxPack and successfully reflect the character of your products onto your packaging. ...

Tips for Packaging Designs Suitable for Turkish Cuisine

Packaging design is a very important issue for all sectors. In addition to being important in many fields, your packaging designs are also of great importance in the field of food. You can contribute to the image of your products by making designs suitable for the culture and theme of the cuisine in question. In Turkish cuisine, you can apply our recommendations to make designs that will highlight your products. Using Color and Pattern in Your Food Packaging Designs Presenting your food packaging well improves your relationships with your customers and increases the value of your brand. Therefore, it is very important to make the right and appropriate choices when designing food packaging. Choosing the right colors and using patterns and design elements that are compatible with these colors will be a good choice for your product. For example, it would be appropriate to use red and black in color selections for Turkish cuisine packaging designs. Because these two colors represent hot and spicy dishes, these two features are quite common in Turkish cuisine. Apart from this, it would be more appropriate to use yellow tones in kitchens where sour is used more, such as Mediterranean cuisine. The Effect of Box Selection on Your Customers In terms of packaging designs, the area that your choice most affects is the food & beverage industry. Because your choices will directly determine the behavior of your customers whether they want the product or not. The colors you use, the choices you make during the design will be one of the factors that determine your customers' appetite and opinion about the product. Your Kitchen Product Boxes LuxBoxPack offers you many packaging designs suitable for Turkish cuisine. For example, thanks to the handmade olive oil box, you can deliver your products to your customers with a more elegant presentation. With food packages made of cardboard, you can make product presentations that will surprise your customers and have the chance to succeed. You can achieve a successful result by using lahmacun boxes and pita boxes made of kraft paper and offering Turkish cuisine products for your products. Apart from this, you can make a great contribution to your brand by using homemade food boxes produced by LuxBoxPack for your products. Conclusion The packaging designs you choose for the kitchen industry will make a great contribution to your product, and since customers buy your product directly for consumption, their interaction will be of great importance for their future preferences. Therefore, it is very important to carefully select the boxes in the area. You can also contact LuxBoxPack to guide you to the right box selections. ...

Technological Advances in the Packaging Industry