DIGITALIZATION IN THE PACKAGING INDUSTRY

21.12.2024

Digitization describes the process of transferring accessible information into the digital environment to the extent that it can be read by a computer. The digitalization process is happening for almost every sector with the regular advancement and development of technology. It easily sees and adapts to this process in sectors such as retail, media, and banking. As in all these sectors, the packaging industry is also in a digitalization process.

Digital Print Market

Speed has become a crucial need nowadays. For this reason, digital printing methods, which have a very brief preparation time and provide the opportunity to easily respond to urgent demands, have become more preferred by customers. Digital printing attracts a lot of attention from customers, as it offers custom solutions for needs.

This speed and custom-made solutions cause the market to grow. The market share of the sector continues to increase with the investments realized in parallel with the growth rate of the market.

Part of Marketing

Thanks to the development and widespread use of digital printing techniques, packaging that goes beyond the purpose of protecting the product have now become a part of marketing strategies. Packages that take their place on the shelves with color printing and application flexibility are used to attract the attention of consumers. Digital printing packaging, which has become a part of corporate identities with custom designs prepared for the needs of companies, seems to continue to grow and develop.

The packaging industry also gets its share from the digital transformation process in the world. LuxBoxPack is among the pioneers of the digital transformation process in its sector. You can easily adapt your product to the digital age with LuxBoxPack, which offers packaging solutions that can fulfill the needs of brands from every sector thanks to digital printing techniques. You can contact us immediately to get information about our special solutions.

Box Types Used In Luxury Consumables In The E-Commerce Sector

When e-commerce in luxury consumer products, it is necessary to value every step of the journey as much as the product. One of these valuable steps is the packaging and packaging of luxury products. According to LuxBoxPack, a good product box is a mirror that tells the personality and unique story of your brand to the customer. For luxury products, this is more important than the box physically protecting your product. Therefore, for brands in the e-commerce sector, the type and design of the box used and the air of quality and privilege they will offer to their customers is important. You should enchant your customers with your product presentation before seeing the product and always remember this experience. Now let's examine the box types and features used in luxury consumer products with LuxBoxPack. Luxury Product Boxes Jewelry Box Jewelry box, one of the most important members of the hand-made box family, is one of the most important box types for luxury product boxes. Because of the extremely expensive and special products, a special presentation is also required. Jewelry, which is usually bought as a gift on meaningful days, is desired to be kept for life. For this reason, jewelry boxes should have a design that is both extremely durable and fascinating. With LuxBoxPack, jewelry boxes can be produced in a locked structure if desired. Its outer structure is generally preferred as leather, suede, or hard cardboard. Soft velvet that will not damage jewelry can be used in its inner structure. Glasses box For luxury glasses, of course, attractive and durable boxes are required by hand. Since glasses are delicate items, the glasses in which they are kept must be extremely protective. At the same time, a glasses box should reflect the style of the product in the best way. There are many models of glasses cases such as magnets, buttons, and covers. Leather or suede coating should be made on a metal frame for a good luxury look. In the inner part, a soft fabric should be coated so as not to damage the glasses. Parfume box Perfume boxes, another member of the hand-made box family, will be your best assistant in presenting your perfumes to your customers in a worthy way. With offset printing technology, you can surprise your customers before they smell the perfume with a unique packaging appearance. With LuxBoxPack, you can achieve a brighter and more attractive design of perfume boxes by applying the lamination process to reflect the brightness and elegance of perfume bottles in perfume boxes. At the same time, you can protect your products in the best way with LuxBoxPack perfume boxes. Wine Box As a member of the corrugated luxury cardboard box family, the wine box is among the most protective, top quality, and attractive boxes offered by LuxBoxPack. The wine box is a great aid in the storage and transportation of specially produced and extremely valuable wines. At the same time, it allows you to use remarkable designs that will reflect the brand's personality and value with its design. Thanks to its windowed structure, it easily brings together the elegant appearance and bottle design of the wine bottle with the customer. LuxBoxPack for Luxury Product Box Solutions in E-Commerce Sector As LuxBoxPack, we are ready to help you with the right product boxes for your brand in e-commerce, whether in luxury consumption or other sectors and to help your brand in the best way. Contact our LuxBoxPack expert team immediately for many printing, packaging, packaging, and box design suggestions, especially for luxury product boxes, and let us help you improve your brand and increase your customer satisfaction! ...

Tips for Creating the Perfect Packaging

Tips for Creating the Perfect Packaging There are many factors for the evaluation of your packaging. Considering all these factors, you can take your packaging to the next level. Upgrading your packaging will positively impact your brand value and your customers' opinions about the product. You can take your product packaging to the next level by considering the tips we will share with you and making decisions in this direction in your packaging designs. You Should Analyze Your Target Audience Well Packaging is one of the most important ways to talk to your target audience. For perfect packaging, you need to know what your customers want and need. You Must Know Your Competitors Well Knowing how your competitors present their products and designing your product packaging with this in mind are important aspects of package design. By looking at the product packages of your competitors, you can decide on the highlights of your packaging to give your brand an extra advantage. You Must Determine Your Sales Points You should consider where your product will be sold and how it will appear on the shelves. Or, if your product will be sold via e-commerce, you can shape your designs, accordingly, considering that the packaging will make the first contact with the customers. With the support of LuxBoxPack experts, you can reach the ideal packaging designs for your brand. Customize the Look of Your Packaging You can customize the look of your packaging to create a custom packaging design. By surprising your customers with special designs, you can give them a more positive unboxing experience, thus increasing the value of your brand in the eyes of your customers. Keep Your Designs Simple You may want to indicate to your customers why it is different from other brands with the text or design elements you use in your packaging. You can give a clear message by listing the topics you want your customers to know and expressing the important ones on your packaging simply and clearly. Consider the Environment Nowadays, when the necessity of environmental care is becoming more aware, ecology is one of the important issues that affect the preferences of customers. Consumer groups in every country turn to brands and companies that take active measures to protect nature. By choosing the kraft and cardboard packaging that LuxBoxPack offers you, you can take a step towards protecting the environment and increasing your value in the eyes of your customers. Conclusion You can improve your brand by taking into consideration the tips and suggestions about packaging. If you want to breathe new life into your brand's packaging designs, contact our packaging experts. ...

2021 Packaging Trends

The new year is approaching, with many innovative packaging designs. With exciting colors, packaging structures, illustrations, and other designs, the packaging is predicted to be of great importance in the e-commerce world next year. In addition to new packaging industry trends that will emerge in 2021, packaging trends continue to grow in popularity from 2020 onwards. Integrating Storytelling into Packaging In an increasingly competitive world, companies need to go further to highlight their products. A well-designed package alone is no longer enough to make an unforgettable effect. In addition to a strong packaging design, an effective way for consumers to better connect with your product is to create packaging that tells a story about your brand's values. Unboxing experience, especially important for e-commerce packaging. When a consumer orders a product online, the consumer does not have the advantage of touching and interacting with the product before purchasing. The first time they interact with your product is after purchase. Your product will have a positive impact on the customer when it has fun and hassles free experience after interacting. What's more, a memorable unboxing experience that tells a story can be memorable to the consumer. Sustainable Packaging Consumers are now more environmentally conscious and are striving to reduce their carbon footprint and buy more sustainable products. According to a study conducted by CGS in November 2019, it is estimated that consumer concerns about sustainability will continue to increase in the coming years. Using less material for your packaging without compromising the integrity of the product is one way to create a more sustainable product. Using recyclable or biodegradable materials in packaging is another sustainable application method. Mi̇ni̇malism Minimalism will continue to be a popular trend for packaging, as in 2020. It appeals to the eyes with its minimalist aesthetics, clean appearance, simplicity, and clear emphasis on what the product is/does. What's more, the minimalist packaging is also in line with the sustainability trend. Because a minimalist design generally requires less packaging material, consumers believe it to be a more sustainable product. Retro-Futurism Even though “retro” and “futurism” seem to be opposed to each other, when these two elements are combined, they create a very harmonious design that is pleasing to the eye. With the feelings of nostalgia created by retro design and the emotions of the futuristic concept, the designs have a great impact on consumers. Neon colors, striking gradients, and retroelements in typography and logos will become more popular on the shelves in 2021. Carton Packaging With the growth of e-commerce exchange, cardboard packaging and rigid boxes will start to have a dominant presence in the packaging industry due to their durable structure. However, the popularity of e-commerce alone will not be the only reason this packaging structure will increase in 2021. Because paper-based packaging is sustainable, it becomes a suitable option for fast-moving consumer goods and points of sale. Stay Up-to-Date on All Packaging Trends with LuxBoxPack The packaging industry is constantly changing when it comes to popular trends. Stay tuned and consult LuxBoxPack's packaging experts. We'll help you find eye-catching designs that match both the latest trends and your brand. ...

5 Reasons to Present Your Chocolates in Special Packaging

Chocolate is a product everyone loves and adds a sweet touch to special moments. Therefore, chocolate manufacturers should choose the best packaging visually and functionally when presenting their products. Special packaging plays a significant role in enhancing the perceived quality of chocolates and increasing the brand's value. This article will discuss five reasons to present your chocolates in special packaging. Visual Appeal and First Impression: Specially designed boxes make your chocolates stand out on shelves or displays. A good first impression makes it easier for potential customers to gravitate towards the product. An elegant box that shows your chocolates are of high quality and meticulously prepared enhances their attractiveness and increases the likelihood of purchase. Especially for chocolates chosen as gifts, aesthetic packaging can be an essential reason for preference. Protection and Freshness of the Product: Keeping chocolates fresh and delicious is only possible with the correct packaging. Special boxes protect chocolates from external factors, moisture, and temperature changes. That extends the shelf life of the products and ensures the chocolates reach the consumer in their freshest state. Additionally, sturdy and durable boxes prevent damage to chocolates during transportation. Brand Identity and Awareness: Specially designed boxes reflect your brand's identity and leave a lasting impression on consumers. Using your brand's unique color palette, logo, and design language can turn your boxes into a promotional tool. That increases brand awareness and helps build a loyal customer base. Versatility and Functionality: Special boxes can also be reused or repurposed for storage. That allows consumers to use your packaging for an expanded period, contributing to constant brand recall. Moreover, boxes that can be designed in various sizes and shapes offer suitable solutions for different chocolate types. Preference as a Gift: Special packaging increases the likelihood of chocolates being chosen as gifts. Aesthetically pleasing and carefully prepared packaging enhances the value and meaning of the gift. Especially during special occasions and events, chocolates presented in elegant boxes are preferred and receive positive feedback. In summary, presenting your chocolates in special packaging is an important choice that enhances the perceived quality of your products and increases your brand's value. From visual appeal to product protection, from brand identity to preference as a gift, offering numerous advantages ensures your chocolates reach the consumer successfully. Therefore, as a chocolate manufacturer, paying attention to packaging and making a difference with specially designed boxes presents a wonderful opportunity for your business. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

"Clean Beauty" 4 Must Include in Packaging

In a society where the beauty industry is not significantly regulated, consumers are wary of using products that contain potentially harmful ingredients. The search for non-toxic products that they can rely on has increased, which is why today “Clean Beauty” is on the rise. “Clean Beauty” products contain non-toxic ingredients that have been proven to be safe and effective. Unfortunately, consumers who physically examine the shelves or a store through e-commerce will not immediately realize that your product is a "Clean Beauty" product. For this reason, it is important for brands to attract their consumers and deliver a message that conveys the values of their brands through their packaging. Special for "Clean Beauty", the following packaging designs can attract consumers to your product. 1. TRANSPARENT PACKAGING Creating a transparent packaging design for your “Clean Beauty” product - both literally and figuratively - is one way to get a customer's attention. Creating a die-cut window made of a transparent material allows the consumer to see the product's color formulation from inside the packaging. This look is not only pleasing to the eye but also makes the consumer more confident in the product they see what is in it. Being transparent about the ingredients and what your product has to offer is another way to gain consumer attention. Having the ingredients listed on the bottle and making the ingredients the focal point of your packaging is a different way of doing this. 2. SUSTAINABLE PACKAGING Sustainable products and packaging are important to consumers in all industries and this applies to the "Clean Beauty" market. In fact, "Clean Beauty" and sustainability go hand in hand. While consumers are looking for products that are safe and will not harm their skin, they also want the product and its packaging to be made from environmentally safe materials. Also, packaging made from environmentally friendly materials with an FSC certified logo or sustainable packaging using natural colors and hues will mean that the product itself is natural for the consumer. You can view our sustainable packaging range by visiting our luxboxpack.com site. Sustainable packaging can be achieved by using fewer materials and using sustainable substrates such as post-consumer waste paper or PEFC certified materials. Additionally, using cold foil and hot foil printing are sustainable ways to add decorative touches to your packaging. 3. GLASS PACKAGING While plastic packaging is extremely popular, the transition from plastic to glass packaging - especially in the skincare industry - is growing. Glass packaging appeals to consumers for a variety of reasons: it looks clean, stylish, and tactile pleasing. In the "Clean Beauty" industry, glass packaging also helps convey the message that the product itself is clean and made with safe ingredients. One reason glass packaging conveys this is that glass itself is clean and sustainable. It can be recycled and reused indefinitely in a closed loop. Also, the glass conveys the message that the product inside is made with high quality and therefore safe components. 4. EXPERIENTIAL PACKAGING While minimalism and sustainability are at the forefront of “Clean Beauty” trends, another unique trend emerging is experiential packaging. "Clean Beauty" packages with pleasant visual and tactile features attract the attention of the consumer and may arouse interest in social media. This type of packaging is a great way for new brands entering the beauty market to stand out from the competition. Experiential packaging can include creating tactile experiences using elements such as soft-touch coatings, embossing, or sand effects. In addition; Visual experiences can be used by adding effects such as mother-of-pearl coatings, glitter coatings, or dark phosphorescent effects. START YOUR NEXT “CLEAN BEAUTY” PACKAGING DESIGN WITH LUXBOXPACK Want to start your “Clean Beauty” packaging design? Set up an instant meeting with one of our packaging experts to create a memorable design that captures the attention of consumers. ...

Playful Color Use in Package Designs

Colors are one of the most significant aspects of package design for attracting buyers. From a distance, the text, illustrations, or graphics on the product packaging may be difficult to see. However, since the color of a product box may be chosen from a distance, it is the first aspect that enables us to engage with the product. In this blog article, we will discuss the usage of playful colors and their impact on packaging design. Making the Best Color Selection for Packaging Colors evoke strong emotions. It can elicit both good and negative emotions and thoughts. Color choices are often shaped by a person's experiences. As a result, packaging colors may evoke thoughts and attitudes about a product before the buyer is even aware of it. This implies that for the color to contribute to a good match between the product and the intended customer, both must be known. You should choose designs and colors after establishing what message your product and packaging will send. To provide a playful impression, utilize colors such as red, green, blue, orange, yellow, and pink. Understanding what colors represent in psychology enables you to employ the colors you choose for your product packaging correctly and appropriately. With these issues in mind, let's look at package colors and what they signify. Blue: In color psychology, blue represents honesty and dependability; it is associated with strength and harmony. The deeper the blue box, the more professional and serious the product seems. The softer and more creative the product is considered, the lighter the blue packaging. Red: Red expresses vitality, action, passion, enthusiasm, and power. Dark reds are perceived as professional and luxurious, while bright reds are more exciting and energetic. Green: Green is a hue associated with balance and harmony, as well as safety, wealth, and growth. Green; Always a good option for eco-friendly or natural items; Recommended for natural, organic, and healthful products. Orange: In color psychology, orange stands for optimism, self-confidence, and sincerity. While some varieties of orange can give the impression of cheapness, enriching the orange package with another color can change the message. Yellow: cheerful and showing positivity, yellow evokes original ideas and creativity. Besides being mentally stimulating, it also helps in decision making Pink: Pink is commonly used in cosmetics, fashion, and beauty goods because it is inspirational, pleasant, and relaxing. Pink is both refined and strong when combined with darker colors. Conclusion Using more vibrant and fun colors stimulates the brains of consumers and releases happiness hormones. Therefore, consumers start to prefer these products more by establishing a bond with them. You can contact LuxBoxPack for packaging designs that express your product well and have a playful look. ...

3 Sustainable Packaging Methods You Need to Try

As global awareness of sustainability rises, businesses seek methods to promote sustainability. When not designed sustainably, packaging is one of the biggest contributors to environmental issues. For this reason, optimizing your packaging methods to sustainable standards is a major focus for businesses. In this blog post, we will review five methods for sustainable packaging. Recyclable and Recycled Packaging Utilizing recycled materials for packaging is one of the most effective methods for sustainable packaging. Using recycled materials such as paper, glass, or fabrics can reduce your dependency on new materials and help eliminate waste. In addition to using recycled materials, you can use recyclable packaging materials and start a recycling program for your customers. This way, you can help reduce waste and encourage people to join your sustainable initiative at the same time. Biodegradable Packaging Even though general awareness of sustainability rises, many still remain unaware of the consequences. For this reason, making use of biodegradable packaging is also an efficient alternative to promote sustainability. Organic materials such as mycelium or cornstarch offer a safer alternative that has no hazardous residue. This way, brands can offer a sustainable packaging alternative that has minimal impact on the environment. Example: In 2020, Coca-Cola launched an initiative called PlantBottle, which aimed to replace the conventional plastic used in Coca-Cola bottles. By using plastic produced from sugar cane, Coca-Cola has produced over 3 billion biodegradable bottles and has achieved a significant decrease in its carbon footprint. Compostable Packaging Compostable packaging is a common way to reduce your impact on the environment by offering soil-enriching, dissolvable packaging. Similar to biodegradable packaging, compostable packages aim to dissolve in nature and nurture the environment. In conclusion, packaging is one of the top contributors to environmental issues and businesses can combat this by implementing recycled, biodegradable, and compostable packaging methods in their packaging process. By promoting sustainability through these packaging methods, brands can reduce their carbon footprint and display their sustainable values. Implementing sustainable practices into your packaging shouldn't be a struggle. At LuxBoxPack, you can choose from a wide range of packaging varieties or have it custom-designed. This way, you can contribute to a more sustainable future with ease through the expertise of LuxBoxPack. ...

How to Make Your Packages Unforgettable

Packaging is now required for transporting or protecting items, whether they are produced in certain industries or purchased personally. Along with this necessity, uniformity is sometimes lessened, and packaging with mediocrity occurs. Whether it is for a little or large-scale firm's products, gift items, or a business that individuals produce and sell from their homes, they must break away from the "ordinary" in order to obtain positive comments and attract more potential clients. Careful planning and thought of how it is presented, as well as the job done, will have a significant impact on your brand and keep you in mind. At this point, a few pointers on how to enhance your brand with the various touches you will include in your packages are provided below. Functionality Individuals have begun to pay attention to the long-term and practical usage of physical products in many aspects of life due to the increasing importance of sustainability today. As a result, product packaging should be created in a durable manner that may be utilized in a variety of locations rather than being limited to a single application. Design Of course, a beautiful design is one of the most significant components in leaving a pleasant and unforgettable impression. The designs you will develop for your packaging with basic color combinations and lines will be memorable by generating an impression at first sight, and will allow people to use them in many aspects of their lives by not tossing them away due to the beauty of the packages. Furthermore, the effect made by a beautiful design will bring usefulness. Durability Although your packaging has value in terms of style and sustainability, the products must arrive in the hands of the buyer intact. In this direction, the packing of the products should be done with care. The usage of various existing types of protective packaging is vital in terms of reducing product damage from negatives such as bumps, falls, and vibrations that may occur during the transit process. LuxBoxPack can gladly assist you if you want to make a difference with your packaging and attract both present and new customers to your brand. You can contact us instantly to discover solutions to your questions if you want to stand out in your industry without wasting time. ...

The Advantages Of Corrugated Cutting Boxes To Brands In The E-Commerce Sector

In the e-commerce sector, brands pay attention to product packaging as well as their products in order to establish a positive bond with their customers. The packaging choices of the brands that aim to establish an efficient relationship with their customers with the right packaging strategy for the right product can vary according to the sectors. Although the demand for LuxBoxPack kraft boxes, laminated offset boxes or cut style boxes is high, we can find corrugated cut boxes in many brands. Corrugated cut boxes are very popular in the e-commerce sector due to the width of their usage areas and their easy customization. Well, what advantages you can take advantage of by choosing LuxBoxPack corrugated cut boxes, let's examine in this article. What is Corrugated Cut Box? Corrugated cut boxes are one of LuxBoxPack's functional and versatile boxes. These boxes, which contain the best aspects of bags and boxes, are a complete packaging solution in the e-commerce industry. If we briefly look at the types: Drawer Box: Drawer boxes are elegant boxes that are opened by performing a specific action. For example, a box that can be opened easily with a rope maintains its importance in corrugated cut boxes thanks to this feature. Gift Package: The corrugated cut boxes used in LuxBoxPack gift packages allow for the creation of different designs by incorporating various features for the brand or need. You can easily decide where or how your package will open or create an opening style that fits the concept. Food Box: Food boxes, which have a wide range of products, can be designed according to any product and brand. Food boxes, which are created with the desired size and features, with differences in opening and closing, are among the first choices of many brands due to their heat resistance. Advantages of Corrugated Boxes to Your Brand LuxBoxPack corrugated cut boxes can be easily integrated into many brands or products thanks to the wide range of products. Thus, while each brand has its own packaging, it also saves time as it can be easily designed. You can increase the value of your brand in the sector with some important features below. Customization feature: Corrugated cut boxes can easily incorporate personal designs, just like kraft boxes, and thus you can reveal your difference in the sector. By creating special designs for your customers, you can make them feel special. Possibility of adding optional features: Corrugated cut boxes can be transformed into one of the interesting and popular box types unlike ordinary packaging designs by adding the desired features. Effective use of colors: With the professional printing processes in LuxBoxPack, you can reflect the color you want on your corrugated cut boxes. You can choose different colors according to your products or target audience and integrate them into your designs. In this way, you can take the first step to establish a stronger connection between your customers and your brand. Increase Your Brand Value With LuxBoxPack Corrugated Cutting Boxes By choosing LuxBoxPack corrugated cut boxes, you can benefit from many advantages and increase your brand value even more. Corrugated cut boxes are a candidate to make your brand visible in the e-commerce sector thanks to its quality printing options, features that can be added, and many more advantages. For more, contact the LuxBoxPack expert team now! ...

How Vital is Proper Packaging, Especially for Delicate Items?

Shipping delicate items is frequently risky. Fragile products such as glassware, ceramics, technological devices, and musical instruments are often damaged since the boxes in which your products are transported can be tossed, dropped, bumped, flipped, and reversed. You cannot forecast or control the conditions that your package may face during shipment. However, you can protect your product by taking precautions against potentially hazardous scenarios during shipping. In this blog post, we will discuss the significance and nuances of proper packaging for delicate items. What are delicate products? Delicate items are more likely to break or be harmed than others. Items that are vulnerable to this damage are known to be fragile. These products could include glass, tiles, jewelry, silverware, and so forth. Delicate items should be handled with care and precision due to the danger of damage. You must understand how to transport such products safely from one place to another. Material of the Box It is very vital to utilize the correct packaging materials so that delicate items arrive your customer in one piece. Many different types of packaging materials are available in LuxBoxPack to ensure the safety of your fragile items during shipment. The size of the product, the amount of space in the box, and your shipping budget are all factors that influence the box you select to secure your fragile items. Choose a box with little space between it and the product you're shipping. When there is too much space inside the box, the products move around and are more likely to break. Boxes, one cm on each side of the product It should be large enough to fill it. You should also consider the material of the box you will use for product packing. While any old box in the basement will do, the box must be composed of corrugated cardboard. Corrugated cardboard boxes are formed of layered paper and are strong enough to endure the weight of other boxes to be stacked. You are now ready to ship your delicate products to your customers! Remember that you cannot guarantee that sensitive objects will not be damaged. However, by using appropriate packaging materials for your fragile items, you can reduce damage during shipment. If you need packaging boxes to preserve your such products, you can contact LuxBoxpack and feel relaxed. ...

DIGITALIZATION IN THE PACKAGING INDUSTRY