Color Psychology in Packaging

21.11.2024

Packaging design is an important factor that influences the sale of products. Consumers notice packaging that stands out with its colors, and the subconscious effects of these colors can influence purchasing decisions. Color psychology in packaging involves understanding consumers' emotions and behaviors to leverage the power of colors and enhance the sales performance of the design.

Red: Represents passion, energy, and dynamism. It stimulates appetite and grabs attention, making it suitable for food and beverage packaging.

Blue: Symbolizes tranquility, trust, and loyalty. It can instill a sense of confidence in the product and is preferred for technology products.

Green: Reflects nature, environment, and health. It is a suitable choice for organic and natural products.

Yellow: Expresses happiness, joy, and energy. It is used for eye-catching and playful products, especially those targeted at children.

Purple: Signifies luxury, mystery, and creativity. It can be chosen for cosmetic and chic products.

Orange: Conveys warmth, energy, and liveliness. It is used for fun and youthful products.

Pink: Reflects romance and feminine energy. It is preferred for cosmetic and children's products.

Black: Gives a strong, sophisticated, and luxurious vibe. It suits fashion and luxury products.

White: Presents a pure, clean, and simple image. It is used for medical and cleaning products.

The use of colors in packaging design provides a competitive advantage by increasing consumers' interest in the product. However, it is essential to be cautious in color selection, as the meanings of colors may vary across different cultures. Additionally, the impact of colors can vary depending on the product category, target audience, and marketing strategy.

Designers should integrate colors intelligently into packaging design to emphasize the brand's personality, values, and product features. They should also consider the practicality of the packaging and ensure that consumers can easily recognize the product.

In conclusion, color psychology in packaging is a powerful tool to enhance product sales and establish an emotional connection between consumers and the brand. Proper use of colors can help a brand stand out in the competition and achieve long-term success. For more information on this topic, to choose a quality box, and to reflect the power of colors in your brand, you can get in touch with LuxBoxPack.

HISTORY OF PACKAGING

Packaging is to package a product, property, object, or thing by covering it with various materials and tools. It is also the job of making it portable, storable, and recognizable. Although it was created by nature, as in the fruit peels of the first packaging, the history of "man-made packaging" as we know it is as old as the history of humanity. Ever since humans have existed on earth, he/she has had to obtain food to survive. It has been tried to preserve the surplus food that they could consume before, for the days when it is difficult to find food and to store it for future use. At this stage, containers were needed to put the food inside. First, natural materials such as leaves, pumpkins, and animal skins that are available in nature were used. Then, the first packaging models, knitted with vegetable fibers obtained by shaping them and carved from wood, were developed. In the ages when this first packaging material was used, the types of packaging used varied as the needs of society increased. The invention of paper in 105 AD and the rapid spread of production and consumption after the 12th century; The innovation movements that started in Europe in the 15th century are the most important factors that accelerate the development of packaging. The structure and scope of packaging, as it is today, has been determined as a result of developments and technological innovations in the last 200 years. Packaging started with natural materials such as leaves, and mass production began with products such as woven materials and pottery. Glass and wooden packages are thought to have been used for about 5 thousand years. Napoleon Bonaparte Signature in Metal Packaging Metal packaging, which has appeared in the form of boxes made of precious metals (silver and gold) since ancient times, then came to life with strong alloys and coatings, still undertakes the task of protecting many products today. The manufacture of tinplate was discovered in Bohemia in 1200 AD. Then, at the beginning of the 14th century, tin-lined cans began to be used in Bavaria. While this coating technology was kept a secret until the 1600s, Duxe Saxony, who stole this technique, advanced it throughout France, England, and all of Europe in the 19th century. After William Underwood transferred the process to the USA, iron was replaced by steel, which increased quality and production. The idea of putting food safely in metal packaging for the first time emerged in 1809 when Napoleon Bonaparte declared that the army would pay 12,000 francs to anyone who introduced a method of preserving their food. The Most Modern Form of Packaging Plastic What exactly plastics are was not known until 1920, when Hermann Staudinger proposed a revolutionary idea. He proposed that materials such as all plastics, rubber, and cellulose are polymers or macromolecules. Although this assumption was not easily accepted by many scientists at the beginning, Staudinger was awarded the Nobel Prize in 1953 for this idea. Plastic packaging started to be used widely after the 1950s. Get Packages Prepared with the Experience of History with LuxBoxPack LuxBoxPack is ready to help you with its experience in packaging. Contact LuxBoxPack's expert team now to bring your products together with experience and creative designs! ...

How Using Eco-Friendly Packaging Affects the Image of Businesses in the Eyes of Customers?

Today's consumer habits and environmental awareness directly reflect on the packaging choices of businesses. Using eco-friendly packaging not only protects the environment but also positively impacts the image of businesses in the eyes of their customers. Here are the effects of eco-friendly packaging on a business's image: Sustainability and Environmental Awareness: Using eco-friendly packaging demonstrates a business's commitment to sustainability and environmental consciousness. Customers tend to prefer environmentally conscious companies. The younger generation prioritizes sustainable and eco-friendly products when shopping. That helps businesses that use eco-friendly packaging become more attractive to this conscious consumer group. Brand Reliability and Loyalty: Using eco-friendly packaging enhances a business's brand reliability. Customers trust environmentally conscious companies more, which increases brand loyalty. Eco-friendly packaging shows that businesses adopt an ethical and responsible approach, leading to long-term customer loyalty to that brand. Competitive Advantage: The use of eco-friendly packaging provides businesses with a significant advantage over their competitors. Eco-friendly packaging indicates that a business is innovative and forward-thinking. That increases the likelihood of customers choosing that business. Additionally, eco-friendly packaging plays a crucial role in marketing strategies, boosting the brand's competitive power. Customer Satisfaction and Positive Image: Eco-friendly packaging increases customer satisfaction. Customers are pleased to know that the products they purchase do not harm the environment. That gives the business a positive image in the eyes of its customers. A positive image is reflected in customer reviews and social media shares, helping to attract new customers. Compliance with Legal Regulations: Using eco-friendly packaging helps businesses comply with legal regulations. Many countries have strict regulations on environmental protection and waste reduction. By using eco-friendly packaging, businesses adhere to these regulations and avoid potential penalties. That helps maintain the business's reputation and reliability. In summary, using eco-friendly packaging is a significant factor that positively affects a business's image in the eyes of customers. Eco-friendly packaging, which provides benefits in terms of sustainability, brand reliability, competitive advantage, customer satisfaction, and compliance with legal regulations, contributes to the long-term success of businesses. Companies that adopt an environmentally conscious approach will be winners today and in the future. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

The Reasons Why Packaging Should Be Part of Your Marketing Efforts

Packaging is underestimated or may even be seen as only a means of protection, labeling, or introduction for users to identify the products inside. However, it has a crucial role in brand marketing strategies which has been proved by the surveys, consumers’ buying repetition is determined by their experiences including packaging style. Namely, if a consumer appreciates the product's packaging, this affects not only feedback but also promotes larger amounts of people via sharing pleasing experiences. It is important to understand the prominence of the packaging's role in the marketing efforts for the brands. Hence, we compiled three benefits of packaging for marketing. Attract the Buyer The appearance of the products eliminates obstacles on the way to raising awareness during the shopping process of the customers and also gives them an opportunity to distinguish themselves among others. Giving a place to abstract information about the product itself, usage conditions, and information about the brand and its values might be enough as an introduction for the decision-making process. Other details might be associated with customization of the packaging depending on your language, values, and brand images. Unboxing Trend Unboxing gaining importance in the last decades with the rising of the influencers and usage of social media as a PR channel. As your packaging becomes more charming and interesting, your product attracts attention. So that some products are becoming prevalent due to their boxing style being distinct and arising curious by sharing repeatedly on social media. Therefore, packaging is more important than ever under the effects of the social media era. Promotion Thanks to social media shares, your product and brand promotion is made possible through your packaging design’ which is intriguing. Moreover, renewing your packaging design in terms of color and illustrations might pave the way for continual promotion along with providing more places to share your ideas and values through little changes in the packaging. We are LuxBoxPack, a company that improves the quality of your packaging and provides your brand with more awareness, a positive appearance, and hence, profit. Please reach us via our websites regarding any questions, problems, or comments about your brand's journey packaging. ...

How Packaging Can Increase Sales?

You may lose part of your revenues in fact, if you still think of packaging as a plain box for your product. Sales depend on several factors - consumers' price sensitivity, product selection, prices of raw materials, and the market scope. There's a lot to ponder over. Packaging can, however, be an important driver to promote your sales. You may not be in agreement at first, but this short article will prove that it actually makes sense. Build Your Brand Around Your Packaging Even before the product, packaging allows your brand to speak. See the phenomenon of unboxing as evidence. Packaging is considered to be part of the experience. Subscription boxes are exactly what we're addressing here. The surface, the colours, the weight and the size-they all make the experience possible. Without a word the box tells the story of the brand. Customers Are Willing To Pay More For Original Packaging In only a few seconds, most customers make the buying decisions. It's a myth that we as customers plan for each purchase and have time to consider. In this the price plays an enormous role. It is therefore important that terms such as "smart packaging" are familiarised. In general it is a kind of packaging in which the design solves or breaks a certain problem. One such idea is a Chinese food packaging which is self-heating. Ba Shun Lan Ren has built a package at the bottom with a water-activated heating pack. There are other cool packaging concepts in the development process. Scented packaging is becoming a buzz today, while sustainable and biodegradable solutions are reaching the peak of their popularity. Some brands are born with the mission to share the idea of sustainability. Recurring Customers Thanks To The Premium Packaging Premium packaging improves the experience and also increases the brand's memorability. It thus helps both to gain new customers and to cherish the relationship with the current ones. Promotion on social media can gain your brand new customers. Packaging can also provide returning customers. Starbucks has devised a phenomenal strategy to attract customers by establishing seasonal designs for their cups. Over the years, these beautifully colorful and artsy cups have become a "supporting" image of the brand. Adding Value To Your Sale Paradoxically, the purchase is not the end of the sale. Or at least it's not supposed to be. The sale is supposed to be a whole service. From customer service and quality of production to delivery and packaging. It's all down to making a successful sale. It also ensures that any move in this chain can be used to increase sales. High-quality products are one thing, but your customers will enjoy buying from well-informed and skilled salespeople. They will also enjoy your product more if it is delivered in a well-curated box. Premium, original, memorable - that's exactly what the packaging should be about. Creative Shipping Service Increases The Chance Of Establishing A Bond It is important to deliver the product. Most e-commerce companies use the popular mailing delivery service. It's fast and reliable, but it's also costly and ordinary. However, there are other forms of distribution than mailing and couriers. One choice is to use parcel lockers. They are great for shipping small things in boxes (usually with extra wrapping, such as a poly mailer). There are also companies specializing in extremely fast delivery. In such a case, the parcel will be delivered within a day, or maybe even within a few hours. We hope that these tips come in handy for you to increase your sales! ...

Retro Trend in Packaging and Wrapping

We live in a global world where every trend is short-lived and consumed quickly. Contrary to all, there is a design trend that has not lost its effect for many years, “Retro”. Although retro-style nostalgic designs have been under the influence of many areas such as decoration and clothing for a long time, we can now see the effects in packaging and wrapping designs. It is a matter of curiosity why people attach so much importance to nostalgic designs. Although some interpret it as the longing of the society for the past, it is mostly that retro designs appeal to the eyes and emotions. Especially the nostalgic works of famous brands have always been appreciated by the X and Y generations. When he sees the packaging of a beverage he always drinks from his childhood, he remembers his childhood and establishes an emotional bond with the brand. You shouldn't just look at it emotionally. Because of the simplicity of retro designs, the packaging, and wrapping that prioritizes the product appeals to people's eyes. When this form of address is combined with special feelings, it also positively affects people's purchasing tendencies. HIGHLIGHTS OF RETRO PACKAGING AND WRAPPING DESIGNS Simplicity is the most important element of retro designs. If you combine your plain design with the right colors and retro fonts, you will get a good result. The retro atmosphere you will add to the packaging and wrapping design will be welcomed positively and sympathetically by your customers. In your designs, you can reflect the retro atmosphere not only in form but also in print forms. Creative designs such as pop art prints can add an 80's and 90's feel to your packaging and wrapping. Thanks to pop art prints, you can add simplicity, retro air, and sympathy to your packages. BE SIMPLE AND DIFFERENT Being simple in packaging and wrapping designs will not be enough on its own. It is the most important requirement to be different from competing brands while being simple. Your consumer should not be saying, “This package is the same as the brand…”. While following the trends in the global world, being different from them will always add +1 to your household. COLOR CHOICES IN RETRO DESIGNS Although the most intense color we can see in nostalgic designs is yellow, brown tones also occupy an important place. It is necessary to use these colors and tones in your packaging and wrapping designs to capture the retro atmosphere. If you intend to use designs such as pop art in your packages, you should use a print design with heavy yellow, red and blue colors. ADD A DIFFERENT AIR TO YOUR PACKAGING DESIGNS WITH LUXBOXPACK! We are ready to support you with special ideas for any design you want. Increase the value of your brand with LuxBoxPack, with quality printing options and products with all kinds of designs. Contact the LuxBoxPack expert team to get information about designs specific to your brand! ...

WHAT IS KRAFT PAPER?

Kraft paper and bags have become widely used products in recent years. We can summarize the reasons for this use as having advantages in terms of savings, environmental impact, and safety. Kraft paper is made by gluing corrugated cardboard boxes and brown wrapping paper to each other in layers. But sometimes they can also be used in the form of plain and thin paper. Kraft paper has a natural appearance and is produced from organic material. This type of paper is recyclable and environmentally friendly. Kraft paper is a durable material and costs less than other products with an equivalent function in the industry. Its print-friendly structure allows it to be used by many brand options. Benefits of Kraft Paper The main advantage of kraft paper is that it is durable and strong due to the materials it contains. It has a longer shelf life than many equivalent materials and is more resistant to puncture and tear damage than paper. Kraft papers can be obtained from trees that are imperfect and cannot be used for other work. Kraft paper, which is easier to produce, has an ideal cost-performance ratio. Kraft Paper and Packaging Kraft paper is a frequently used material in product packaging. Thanks to its features and versatility, it saves time and money. Corrugated cardboard is an important raw material that provides these advantages to kraft paper. Its durable, inexpensive structure, suitable for creativity and various design ideas, provides an advantage in its use as a packaging material. Its lightweight structure helps to reduce transportation costs. Kraft Paper and Design Kraft paper offers a woody and elegant look with its natural and simple texture. It appeals to customers looking for a natural and unprocessed product with its appearance. Besides its elegance, this natural and simple structure makes it ideal for branding and design options. You can count on LuxBoxPack for packaging and box designs made of kraft paper that frees creativity while limiting costs. You can contact us immediately to get information about our special solutions. ...

How to Make Attractive Product Box Designs?

Product boxes provide customers' first contact with the product and give direction to their idea. It is one of the most important factors that determine their thoughts about the product. For this reason, it is important to make attractive designs of product boxes. With the help of LuxBoxpack experts, you can have interesting box designs for your products. Choose the Color of Your Boxes One of the factors that will make your product box designs more interesting is the color of your box. The color you choose must be compatible with the content of the product. In addition, there are different emotions expressed by colors, different messages, and different feelings they evoke in people. Therefore, it is necessary to customize the boxes by choosing the color carefully. You can use LuxBoxPack's cardboard and handcrafted boxes for your products. Adjust Your Box's Size Properly Choosing the right size box for your product is very important ergonomically. But it also affects your product in other ways. Bulky, difficult to transport, a wrongly chosen box reduces the attractiveness of your product. Therefore, while choosing the box for your products, besides the function and ergonomics, it should also be considered whether it is interesting or not. You can search the box options of LuxBoxPack to make a suitable choice. Customize With Your Print and Design Options Many customers want to see the product box with unique and colorful designs. This is an option available in the box models of LuxBoxPack. But you can also customize your product box and make it unique. Writing anything on the top of your product box, adding drawings and patterns are all elements that can make your product more interesting. You can increase the attractiveness of your product by using offset, flexo, gofre printing types in a way that suits your product. Conclusion Making your product box designs remarkable is an important issue for your customer satisfaction. With attractive product boxes, you can positively change your brand image. If you want to improve your brand with remarkable product boxes, you can examine the different box options of LuxBoxPack and contact. ...

Box Types That Can Be Used In The E-Commerce Sector For The New Year

Christmas is approaching! In the e-commerce world, special day packaging designs are of great importance. For LuxBoxPack, this is directly proportional to the type of packaging the product you sell is placed in and how it is designed. Choosing the right packaging plays a big role in attracting the attention of the consumer and then choosing your brand again. Therefore, making special box designs for the New Year is one of the most important factors for reflecting the value of your e-commerce brand. It is an important step for your brand in the e-commerce sector to share the spirit of Christmas with your customers and to provide an unforgettable experience while keeping the product in the right packaging. Now, let's take a look at the boxes and features that LuxBoxPack has specially selected for the New Year. Types of Boxes That Can Be Used for Christmas Gifts and Their Features Bristol Boxes Bristol box is a member of the corrugated cardboard box family. Although it is generally used as direct product packaging, it may be the best choice for a new product packaging, especially on special occasions such as New Year's Eve. Especially shoes, medicine, textiles, etc. It is frequently used in products. In addition, with LuxBoxPack, Christmas themed designs can be developed with silkscreen, hologram cellophane, and color printing. Coated Boxes Plastered boxes are generally known for their offset printing. With offset printing, you can best place the desired design on the product package. In addition, the glossy and matte cellophane covering technique can be applied to the outer surface of Christmas gift boxes with LuxBoxPack. This way you can add more sparkle and eye-catching colors to the box. It can be used in many areas such as plastered boxes, chocolate boxes, home appliances, textile, and gift boxes. Cut Boxes Cut boxes are also a member of the corrugated cardboard box family. It is frequently used in the food industry such as pizza, lahmacun, and in the canning of electronic products. In the e-commerce food industry, you can decorate your lunch boxes with special designs for that day for your food orders on New Year's Eve and special occasions. It is also produced from extremely environmentally friendly and recyclable materials. Craft Boxes Craft boxes are among the most preferred packaging in the e-commerce world because of their advantages such as being useful and cost-effective. It is mostly used in cosmetics, personal care, and organic product packaging. You can easily customize the designs of your kraft boxes by using CMYK and offset printing techniques in LuxBoxPack craft boxes. Post-printing processes such as embossing, gilding, and foil that reflect the New Year's spirit can be easily applied on craft boxes. With LuxBoxPack craft boxes, you can make personal prints special to your customers and give them an experience that will remind them of the spirit of the New Year. Increase the Value of Your Brand with LuxBoxPack's Christmas Designed Boxes LuxBoxPack is ready to help your brand in the best way by producing new year and special day designs for your products in all areas of the e-commerce sector. Contact our LuxBoxPack expert team for many prints, packaging, packaging, and box design suggestions for the New Year, and we'll help you improve your brand and increase your customer satisfaction! ...

Ways of Reducing Packaging Costs

Any wise manager wants to reduce packaging costs. But your business’s supply chain is changing, whether you like it or not. Consumers expect sustainability and they are pickier than ever. Both these changes mean reinventing the way of working, which in effect makes it more difficult to save some money in the process. But there's one element that won't change despite all of those changes. No matter how demanding your customers are, no matter what business model they expect, you'll still need packaging. The consistent demand for packaging means that it’s a great place to look when you need to start saving some money in your supply chain. In this article, you’ll see how to: Reduce packaging costs Save money in order fulfilment Use custom packaging to free up cash flow And as you’ll see below, there are plenty of ways to free up some cash. But the most effective way to save your packaging budget doesn’t involve your packaging at all: Train your staff You will optimize processes and goods to the point of being blue in the face. Yet if the human aspect in your company isn't up to scratch, you won't cut down on packaging costs. Well-trained staff are vital to an effective organization for supply chain and fulfilment. All personnel must be thoroughly trained on all equipment that’s used in their work. Diverse machinery processes and repeated motions need to be registered. Whether it is for workplace health or not, there should be detailed documentation of all procedures. Not only can you get new hires onboard and get them up to speed faster, but it's also the first place to look when you want these processes to be more effective. Shorter times for employees to integrate means you reduce packaging costs sooner. Maintain your machinery Just like humans, if your machinery doesn't work properly, then it will cost you money. From conveyor belts to lifting equipment to a basic tape dispenser, everything needs to work in perfect order. If you fail to maintain equipment and devices, you will have to pay for both maintenance and downtime when it finally fails. With the above two points taken care of, you can be sure that any changes now made to your packaging design will reap the best rewards they can. Be proactive Chances are you're reading this article because something went wrong. You've noticed the skyrocketing of your costs, you 're getting more returns or there's a massive inefficiency. But the best time to implement the tips you've read in this article is when there are no issues. When there are no problems, paying attention to processes and product usage means you can see clearly how efficient it is and if there are any easy way to reduce packaging costs. Compare this to auditing your packaging when an issue arises and you will have the added stress and pressure to find savings. Consider scheduling a packaging audit to review your packaging supplies, procedures and methods every 6 months. Packaging isn’t just a box Sometimes you think too much about the most obvious product, the box, when you are so laser-focused on saving money in packaging. But your spending on packaging is much more than just the humble cardboard box. Look at things such as pallets, printing methods, return policies and warehouse zoning to lower your packaging expenses. To be sure, look at the raw materials like cardboard boxes when trying to reduce your packaging costs. But don't neglect to look at the entire process to actually fine-tune your packaging costs. Lower your assembly and packing time Labor is a cost, no matter what, that you will have to burden. But reducing packing time per unit is an effective way to reduce the cost of packaging. However, many supply chain managers do have a laser-like focus on boxes when doing this. What is surprising though, is that assembling a box and filling it is often the fastest part. Adding multiple lengths of packaging tape is not only time-consuming, but also uses another consumable product, either to seal the box or add force. This is where the extra costs often hide. Quality packaging design means less tape required, often due to a self-locking mechanism. Products such as self-locking boxes come pre-glued and simply need to be expanded to lock in place automatically. Not only does this prevent the need for tape, but it also means that workers do not need to reach inside and assemble the box manually. Remove what’s not needed Do you include flyers, marketing material or a thank you note in your client's orders? These things are great for your marketing department, but they are causing damage to your fulfillment department and the cost of your packaging. All this is an added expense not only for material, but also for the time it takes to add it to each order. Removing these elements can help dramatically reduce packaging costs. Consider printing a thank you message inside of your product box. Automate advertising emails that will be sent to your client after they receive their order. This cuts the cost of the raw material as well as the times of fulfilment. There are many more ways of cutting down your packaging costs. Stay tuned! ...

Geometric Packaging Designs That Rise in 2022

Your packaging designs are one of the most up-to-date points in your brand identity. You should follow the trends every year, be informed about the events that may affect the current trends, and have information about where these trends can lead. By collaborating with LuxBoxPack, you can customize your packaging designs in the direction you want and get the chance to take your brand to the next level. Geometric Designs More than one geometric packaging design is getting ready to debut in 2022. Contrary to the trend of using imperfect and asymmetrical colors and using broken lines in design in 2021, we can foresee that precise and calculated symmetries will be used more this year to create a sense of visual satisfaction and balance. Another geometric packaging trend is designs inspired by extremely simple but bold concepts. Sharp angles, smooth lines, and edged colors will be one of the few elements that this trend will spread. This trend will be instrumental in giving consumers a clear message about what the product stands for. However, unlike the designs that give an idea about the inside of the box, an extremely abstract design language is used. Minimal package designs using precise angles and minimal lines will set a new level in 2022 trends. The curiosity of the customers who see the product package and the ideas they may have at first sight will equally determine. Such designs will help brands leave a lasting and stable impression along with their elegance, simplicity, and self-expression. You can easily and best achieve the geometric packaging designs you desire for your brand by cooperating with LuxBoxPack. Design Patterns and Your Brand Value As we mentioned in the previous title, using designs such as geometric designs in your designs, that is, creating a special design line for your brand in general, will increase the value of your brand. Creating a brand language that can describe the identity of your brand that follows the trends and the content of your product will attract the attention of your customers and increase both your sales and positive returns. Conclusion You can protect your customers and even increase their numbers by following the trends and making designs according to the trends every year. By cooperating with LuxBoxPack, you can reflect the current trends in your packaging designs and present the ideal designs to your customers. ...

Color Psychology in Packaging