The packaging is what sells the product in retail stores. At retail, attractive packaging and durable materials are used to prevent damage during transportation. At the same time, in the US, the term PDQ is used for the same reason, meaning "pretty darn quick". The main objective of PDQ is time-saving. PDQ trays are commonly used for seasonal promotions and can hold a specific number of products. Hence, the product that grabs the customer's attention has the opportunity for a close examination.
Convenience and protection during transportation are top priorities for e-commerce packaging. Despite lacking visual appeal like retail packaging, its transportation durability takes precedence. Specially designed cardboard boxes are also an option, they are lightweight and easy to carry. Your customer's unboxing experience will be positively impacted by the brand logo on the package. This is a critical marketing strategy.
Let's take a closer look at the packaging differences:
Materials Used in Packaging
To lower transportation costs, e-commerce packaging uses lightweight materials, while retail packaging uses sturdier materials to enhance perceived value. For both packaging, sustainable and eco-friendly materials can be selected.
Cost Efficiency
The use of proper packaging sizes can help companies lower shipping and material expenses. E-commerce packaging is cheaper due to its smaller size and lighter materials. The cost of retail packaging can increase because of design and material needs. In addition, customers will respond positively to prioritizing sustainability in packaging.
Packaging Size
In stores, retail packaging is big and noticeable. Small packaging is preferred for cheaper shipping in e-commerce.
Graphics
Retail packaging often uses eye-catching graphics and branding to attract customers, but e-commerce packaging has limited branding due to space constraints.
Brand Recognition
Per-order customization is possible with e-commerce packaging, but retail packaging is typically standardized. Your brand logo and colors can enhance your memorability in e-commerce.
Both types of packaging offer a remarkable customer experience. The customer's satisfaction relies on the product being delivered intact and visually appealing. LuxBoxPack offers customizable boxes that can highlight your brand and provide a unique product opening experience.