Imagine a world where there are no customized packaging and custom gift boxes.
Anything you send through the mail goes in the same boxes, with little to differentiate between your products and the others. Nobody shares pictures of your packages on social media and people don’t make buying decisions based on packaging alone.
Sounds horrible, doesn't it?
To run a business in the modern world today means to keep up with marketing trends in order to compete with other companies like yours. Many people buy things online in the comfort of their pajamas. So, your top competitors are just a few clicks away.
It's no surprise that the most human brands win in our fast-paced business culture.
And... custom gift boxes are a simple way to add that human element to your brand. They will help reinforce the connection between human and business with which many e-commerce companies are struggling.
Custom gift boxes elevate the customer experience
Customized gift boxes are easy to incorporate into your shipping and packaging process. They are cost-effective, robust and tell your story from the outside in.
They help attract new shoppers at the end of the day, and keep current customers coming back to your brand. The custom gift boxes offering extra thoughtfulness will affect your clients and reinforce why they chose you.
When done well, the added thoughtfulness helps your brand:
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Create space between you and your competition
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Increase the perceived value of your products
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Turn everyday shoppers into brand ambassadors
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Show appreciation for your customers
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Improve the buying experience
Custom printed gift boxes are way cooler than stock packaging
Stock packaging may cost next to nothing. Yet it is a waste of precious marketing space and creates a bad purchasing experience. Custom gift boxes are no longer optional in a market where 75 percent of consumers care about package design. They’re required to:
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Exceed consumer expectations and draw them to your brand
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Allow your products to stand out
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Make your customers feel appreciated and cared for
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Encourage word of mouth marketing
Rigid boxes add to the elegant perception of a top-notch brand
Rigid boxes are mostly associated with the sleek and luxurious brands. And, because of their durability they help to showcase your care and attention to detail. Without modifying your product 's design or functionality, rigid boxes help boost consumer awareness of your brand.
90% of consumers in today's world reuse product packaging when they can. Using rigid boxes, therefore, ensures that your marketing message can be seen and heard again and again.
Conclusion
The design of the gift box packaging may sound like a difficult process but it does not have to be. Once you know what your customers expect, it becomes a smooth process to design a box which exceeds those expectations.
Don't forget that you can print inside and outside of your box. Use each space to tell your story, and add your packaging a layer of elegance. Let the personality of your brand shine!
