Food Packaging Trends In Europe

21.11.2024

In the past year, along with the pandemic, food packaging has been produced on a large scale in Europe. including Russia and Turkey, food producers can not provide in-service shop with many restaurants and cafés in Europe has led the e-commerce sector. This situation led producers of bakery products, cakes, ready meals, frozen food, fruit and vegetables, especially in restaurants, to search for suitable packages to make their products suitable for take-away service. Manufacturers have tried many product packaging such as paper bags, corrugated boxes, cardboard boxes, kraft boxes and are still trying to find the best packaging for them. LuxBoxPack, on the other hand, thinks that this search will continue until 2022 and therefore many packaging trends will occur across Europe.

Now let's take a look at the food packaging trends in Europe with LuxBoxPack.

Increasing Packaging Made of Recyclable Materials

Interest in recyclable packaging is growing rapidly, as the term sustainability gains more and more important for consumers. It is predicted that the value of kraft boxes will increase especially for single-use food packaging in the coming years. In Europe, the demand for kraft boxes for packaging products is expected to increase by more than 15% on an annual basis. Therefore, it is thought that other recyclable corrugated boxes and cardboard boxes can also adapt to this trend in line with this demand.

Smart Packaging for Smart Consumers

Consumers now expect light and practical packaging for easy transportation and durable packaging designs for long shelf life. The packaging industry is constantly introducing new products and designs and trying to meet the requirements set by consumers. Keeping the temperature of the food products by using corrugated cardboard material in the production material of the packaging, and minimizing the package weight by using cardboard boxes are among the sine qua non of the food industry. With the development of technology, by adding features that increase interactivity such as QR code on the box, you can increase your brand loyalty and connect with your customers thanks to smart packaging.

Boxes with Different Designs Create Different Energies

Due to the expansion of the e-commerce world with the pandemic, almost every brand has attracted its sales places to online channels. Therefore, products and brands on e-commerce sites are increasing. As such, customers frequently prefer products that have a remarkable design among many products and are also catchy with their packaging designs. In the e-commerce world, products with more visibility and attention are preferred more. It is predicted that the design differences will develop more in the coming years and will increase the purchasing power more. You can also be visible in the sector by differentiating your LuxBoxPack box designs.

Differentiate Your Brand in the Food Industry with LuxBoxPack

LuxBoxPack is ready to offer the best solutions for your brand and food products. For many printing, packaging, packaging and box design suggestions for product boxes, contact our LuxBoxPack expert team immediately and we will help you improve your brand and increase your customer satisfaction!

Smart Packaging: Everything You Need to Know

Packaging is a functional aspect of your product that protects it during shipping. However, the need for aesthetics in packaging has grown over time, and the term "unboxing experience" has gained popularity. The idea of combining a tangible product with something experiential not only piqued the interest of customers but also of brands. This blog post will provide information on smart packaging. What is Smart Packaging? Smart packaging bridges the divide between the packaging and technology industries, benefiting brands, retailers, and customers. Simultaneously, smart packaging connects to digital markets, allowing standard packaging to be functionally expanded. Active packaging and smart packaging are the two types. While your products are still in the package, active packaging improves their shelf life, life cycle, and quality. As a result, the technology includes materials that regulate temperature or remove elements that could harm the product. The smart functions that increase the value of the product are referred to as smart packaging. The consumer experience is prioritized in this type of packaging. The use of labels and barcodes on packaging to facilitate company shipping and communicate marketing materials to consumers is one of the most common examples of smart packaging. Benefits of Smart Packaging 1- It guards your product. Active packaging protects your products from the time they leave the factory until they reach your customers. Smart packaging shields it from elements that could harm your product, such as moisture or harmful substances. 2- Saves money Although smart packaging may appear to be an expensive investment, when we consider how many packages are lost or damaged during transportation, this packaging method is clearly more profitable. 3- It is an effective marketing tool. Smart packaging helps your product marketing efforts because of the technological elements used in it. adds worth 4- Improves Brand Image Good marketing results improve the image and awareness of your brand. Smart packages can also contribute to the sustainability trend because they are environmentally friendly. Technology has now permeated the packaging industry. Smart packaging benefits your brand and products while allowing you to focus on the needs of your customers. Its added value and profitability have made it worthwhile for manufacturers, retailers, and consumers to invest in. LuxBoxPack provides the smart packages you seek, with all of its quality and added value. ...

New Packaging Technologies

Developing innovations in the field you produce and following an innovative policy will provide an advantage in terms of developing your products and having more profitable products. You can get the chance to make a difference by applying innovations to your products in many areas of your work. Newer and more creative packaging technologies will enhance your brand and grab the attention of your customers. By following these tips, you can increase your sales and help foster innovation in your industry. Based on the information we've gathered, in this blog post, we'll look at some of the new packaging technologies and the emerging trends they're likely to influence. Technological Packaging Trends Today, there are many different trends in technology, as new technologies come into existence. The most prevalent trend among packaging designs that are compatible with the Internet world This is a trend that can be seen in the QR code readers that are placed on the packaging. Other than that, there are a variety of other technological packaging trends that could be examples, such as smart tags and communication chips. New packaging technology synthesizes new packaging designs. Plant-based packaging made from different and less environmentally friendly materials instead of plastic contributes to sustainability and reduces costs. Another trend is the digital printing trend. Printing on packaging comes with many challenges, including poor color quality and high labor costs. Digital printing offers a new alternative to this process, renewing your printing process and offering you a less costly and more effective alternative. By examining LuxBoxPack's product boxes, you can get the chance to use technology-appropriate product boxes for your brand. Contribution of Technological Packaging to Your Brand You can improve the quality of your product packaging by using new technologies. This will help to reduce the cost of packaging. Thanks to new and more effective technologies, the costs can be reduced by using more suitable materials. Another benefit of using new technologies in your packaging is that it will positively affect your customers' ideas. The more useful, recyclable, multifunctional product boxes you design using innovative items will be appreciated by your customers. In summary, we can say that the packaging that has caught the latest developments will have a positive effect by keeping your brand up to date. Conclusion To stay current with trends in packaging, you must follow the trends and apply them to your product packaging. You can work with LuxBoxPack to create packaging designs that are tailored to the latest technology. ...

BOX AND PACKAGING DESIGNS ON HALLOWEEN PERIOD

The popularity of Halloween continues to increase with each passing year. So much so that Halloween has become a worldwide celebration by getting rid of a certain culture and belief. Of course, the celebration of this holiday varies according to culture. The Commercial Effect of Halloween When we focus on the commercial part of the business, we see that Halloween is interesting for companies from almost every sector. With the marketing moves made in this period, companies aim to attract more attention and differentiate themselves from their competitors. We have mentioned in our previous articles what kind of advantages box and packaging designs can provide to companies in terms of awareness and sales. Halloween also offers companies an opportunity to gain this advantage and get ahead. Companies that design boxes and packaging specific to this period can easily stand out on the shelves. Halloween Colors and Symbols Orange, brown, black, and purple color tones are often prominent in the box and packaging designs of this period. In addition, symbols such as pumpkin, witch, broom, cat, and spider used in this period stand out in product packaging and box designs. The most suitable box and packaging designs for your products that will be on the shelves and aisles during Halloween are at LuxBoxPack. At LuxBoxPack, you can find a hand-made box, cardboard box, corrugated box, and luxury cardboard bag designs that will highlight your products with quality printing methods and the use of correct colors. You can contact us immediately to get information about our special solutions. ...

5 Inspiring Christmas Gift Packaging Ideas?

With the approaching of New Year's Day, one of the most beautiful times of the year, it is only a matter of time until people start worrying about the gifts they will receive for their loved ones. In today's culture, where the appearance of the gifts is as important as the gifts themselves, skillfully constructed packaging can sometimes overshadow the purpose and beauty of the gifts. On this upcoming special day, you can surprise your loved ones before they open their gifts with 5 unique packing ideas, each more gorgeous and motivating than the last. Use of Color Universally acknowledged color combinations expressing the spirit of Christmas are required to portray the mood of this era. You can wrap your items in red, green, and golden yellow packages, or you can use packaging sheets in the same colors instead of kraft paper. If, on the other hand, you want sustainable materials in your packaging, you can use fabric and make the fabric effective in other areas after the presents are unwrapped. Add Your Own Touch Making people feel unique is one of the best ways to make them happy. You can also show them via your packaging that you put in time and work for them. On your package, for example, you could create a caricature of a pleasant memory you shared with that person previously. It makes no difference whether you have drawing talents or not; on the contrary, a complex or poorly drawn artwork might make the person in front of you smile even more. Use of Ornament You can make a difference by include decorations appropriate for New Year's Eve in your package, as well as visual richness. Sticking a small branch from a pine tree, a pine cone, or a piece of cochina flower, which are New Year symbols, on the packaging will successfully reflect the atmosphere of the period. Make Figures with Your Packages Depending on the shape and size of your gift packaging, you can use your imagination to create Christmas characters on them. You can make your gift package look like that by obtaining the most fundamental aspects of Santa Claus, reindeer, and dwarfs. For example, you could make Santa's beard out of cotton, his spectacles out of aluminum foil, and the rest of the figure out of your own drawings. Use the Season in Your Package Design Unfortunately, global warming is a major threat to our environment today and in the future, bringing with it a slew of ecological issues. Although many countries no longer experience winter and it is milder, New Year's Eve is a particular occasion experienced throughout the winter season. As a result, you can create shapes imitating snowflakes, spray snow on the package to make it look like snow has fallen, or use cotton to help. Apart from these suggestions, you can contact LuxBoxPack if you want packaging with the best Christmas designs. ...

Reflect Pantone 2021 Trend Colors to Your E-Commerce Packaging Designs!

In the first days of a brand new year, we started to see the changing trends and favorite trends. As every year, this year, Pantone started to direct the sector by announcing trend colors. Announcing the trend color of next year in December every year, Pantone Color Institute made a surprising move in 2021 and chose 2 colors as the color of 2021! The trend colors of this year, which have started to be used in almost every field from clothing to cosmetics, from product design to digital fields, will easily adapt to e-commerce product packages. It is very important for your visibility in the sector that you follow trends and keep your brand up to date by keeping up with current trends. Laurie Pressman, vice president of the Pantone Color Institute, says this color combination appeals to the hope and positivity needed in designs. The color combination created with these emotions will take the packaging designs to a new dimension. Trend Colors of 2021 Pantone, which chooses Ultimate Gray and Illuminating as the colors of 2021, continues to lead the industry. According to Pantone, these colors symbolize the two ends that the whole world has witnessed in recent months. On the one hand, Ultimate Gray represents strength, hardness, and stability just like rocks; On the other hand, Illuminating reflects the sun's brightness, optimism, and softness. Illuminating, as a soft shade of yellow, will reflect the hope that still exists in e-commerce packages. Although Ultimate Gray seems to be the harbinger of pessimism, it will change your brand perception by reflecting the importance of not giving up and always being strong on your LuxBoxPack packages. These two independent colors will change the meaning of your message to the consumer thanks to their combination that emphasizes how different elements come together to express the message of strength and hope. It is expected that the rust of social events in 2020 will be wiped off with these two colors. While every sector has had its share of these events, you can make a brand new start to 2021 by integrating these two colors into your packaging and box designs. The Importance of Using Pantone Colors in E-Commerce Packaging Keeping your LuxBoxPack e-commerce boxes and packaging up-to-date is one of the elements that will make you more visible among the crowd in the industry. In the increasingly globalized and customer-focused e-commerce world, keeping up to date has become an important issue, while ordinary and uniform packaging is being forgotten. By reflecting Pantone colors on your personalized packaging or boxes with LuxBoxPack, you can stay up-to-date in the sector and impress your customers with your designs. One of the elements that will change your brand perception in the industry, it easily conveys its value to consumers with your personalization, packaging, and package designs. When you create a quality brand perception in the first unboxing experience, this perception turns into brand loyalty over time. In these steps, it is very important to stay up to date and to follow the sector. By adding Pantone colors to your designs, you can make an impressive entrance to a brand new year. You can change your brand perception positively by increasing your customer satisfaction. Be Visible in the Industry by Improving Your Brand Designs with LuxBoxPack Reflect on current trends on your e-commerce packages. LuxBoxPack expert team is ready to assist your brand with its high printing quality facilities and brand-specific design privileges. Visit our website now for more advanced packaging solutions! ...

How To Boost Your ROI For Custom Packaging?

As the competitiveness of the packaging market has been evolving with the passage of time, custom boxes have become even more diverse and innovative. Custom packaging boxes have helped various businesses including new entrepreneurs and small organizations. In this blog article, we will talk about how to boost your ROI for custom packaging. What is ROI? Return on investment (ROI) is a performance measure used to assess an investment's effectiveness or profitability or to compare the effectiveness of several investments. ROI aims to quantify the amount of return on a specific investment in relation to the cost of the investment. ROI is calculated by dividing the benefit (or return) of an investment by the investment's cost. A percentage or ratio is used to represent the outcome. Professionalism Innovative concepts can help customized packing boxes improve. A business might find ways to boost sales by using unique packaging boxes. For your products, custom packaging boxes offer security and better storage. Several concepts can be presented, and in-depth assistance from experienced professional designers can be obtained in this regard. Most businesses are inclined to offer their customers free design assistance. If you provide excellent customer service, you are more likely to keep consumers for an extended period. The finest way to generate income may be through custom packaging boxes. You won't succeed if you act in an unprofessional manner. Qualifications Any company building packing boxes from scratch must be aware of the specifics of custom box packaging, which has its own advantages and disadvantages. It's helpful to have knowledge of packaging boxes. Each box design has advantages of its own. These points can help you make money if they are applied properly. Nothing can stop a designer from achieving a fair share of market success if they have a firm grasp on which styles are most suited for which products. You can contact LuxBoxpack to learn about the advantages we mentioned and to find packaging boxes suitable for your brand identity and products. Conclusion High ROI rates are determined by the trends of each period. Planning a strategy by these trends will increase your success rate. You can increase your chances of success by following the general packaging rules apart from trends. Consult LuxBoxPack for successful and one-of-a-kind packages, and make use of the packing boxes that you can design for your brand. ...

Eyeglasses Box

Product boxes are usually used only once, but eyeglasses boxes are an exception. They have to be protective because they protect a delicate product, and also get carried around during the day a lot. They also get opened and closed constantly, and this makes the box prone to damage. This high intensity usage creates a necessity for a sturdy box. To keep the eyeglasses intact, LuxBoxPack only uses top notch materials. The hinges and magnets are suitable for repeated use. To create appeal and reflect the style of the eyeglasses different customization options can be preferred, or custom designs can be created. ...

Effect of Influencers on Packaging

The purchasing habits of society are changing day by day. People working in the field of marketing struggle to find new marketing techniques. Nowadays, the most popular marketing technique is "Influencer Marketing". This strategy, in which brands make less effort, make more profit, and "influence" more people, covers a large percentage of our social media lives. The multi-follower influencers we follow introduce a new product into our lives every day. Today, influencer marketing, which has come before celebrity marketing, seems to permanently change the buying habits of many people because it communicates directly with its followers and looks more sincere. So how can influencers get us to buy that product even if we don't need it? Influencers draw attention to the appearance, packaging, and wrapping of the products rather than the content. More than the quality of that product, it shows how it can make you feel special. That can be name-specific packaging or packaging suitable for your aesthetic understanding. That is a feature that often precedes the product in the consumer. In name-specific packaging, the consumers will be as valuable as the product as they can keep this package for many years. This type of packaging and wrapping will increase the value of your product and add value to your brand. The packaging world, which develops and changes with influencer marketing, presents a new design every day. The products that brands send to influencers come across in some way in social media even if you try to avoid it, and you need to buy that product even if you don't need it. The reason for this may be the product itself, its quality, or its attractive packaging. If you want to work with an influencer, you have to show your product much better than it is. Because that product does not go out to go to just one person. The quality of that product, which is exhibited to thousands of people, can save to a certain extent. Quality is not the first thing that will be impressed by the user, who can only see that product on the phone. The first image affects them. Another issue that is as important as the satisfaction of the influencers, or even more important, is user reviews and customer satisfaction. If you trust the quality of your product, you need to give it an image that makes it different from competing products. You will be ahead of your competitors with packaging and wrapping designs that are suitable for the customer portfolio and will make them feel special. Name-specific packaging and certain special notes inside the packages even make the person who buys your product feel special, share you on social media, and recommend it to another person. In this way, you will be one step ahead of your competitors by showing your quality product “different” without the need for large advertising budgets. In today's social media age, we know how valuable it is to stay on the story or post of an important influencer. But you have to create your influencers. You have to create loyal customer potential and walk with them. Be sure that this way you will gain more than 24 hours of interaction. CHOOSE LUXBOXPACK TO BE DIFFERENT! Take advantage of LuxBoxPack's expertise for special package and box designs that can make all of your users feel like influencers. Please contact us for detailed information! ...

Increase the Efficiency of Your Package - Tips and Advice from Our Experts

As more brands opt for e-commerce, it is increasingly critical that packaging is efficient and that high-quality products get to consumers' doors. According to PMMI's 2019 report, 58% of consumers do not choose the same brand again when they buy a damaged or broken product and even go to buy from competing brands. Not surprisingly, in the same study, 70% of brands reported planning changes to their secondary packaging. The main reasons for rethinking secondary packaging are: preventing damage, avoiding excess material, and creating more efficient packaging through kit/bundling. Let's examine how a well-designed secondary packaging can make a difference in each of these three areas to produce a packaging that is recognizable, efficient, and safe, and let's look at the opinions of our experts. Use Durable Packaging Compared to traditional retail packaging, e-commerce packaging must go through more processing before it reaches the customer. For this reason, brands should take extra care when trying to create a packaging design that is durable and will keep the product strong. Ensuring that the packaging is prepared well enough to protect the product fulfills one of the basic duties of the packaging, keeping it safe and makes the customer happy. However, durable packaging benefits your brand in a variety of ways. First, creating a well-tested durable design means cost savings. Also, you won't have to worry about delivering a damaged product, and satisfied customers will strengthen your brand image. Efficiency in Design Effective packaging design can have a significant positive impact on your business. From the packaging materials used to the structural design, the efficient design will affect not only the appearance of the product but also the cost of delivering a product to a customer. There are many ways to create a more efficient packaging design. For example, if you are a brand that typically sells 3 items of the same size at a time, it may be useful to create a modular that holds these 3 items together rather than shipping each item separately. This will most likely save your time and material at the fulfillment center. Kit building and packaging is a good option for e-commerce brands, especially if you have multiple products that match well together. By combining products and creating a single package instead of multiple individual packages, brands can reduce order fulfillment costs and increase efficiency. In terms of revenue, kitting and packaging can increase the value of an order. If a customer is interested in a product, showing other products along with the original may result in higher sales. However, your brand may still encounter certain obstacles. The good news is that brands can create packaging designs to address these issues. For example, you may have three different products with different shapes or sizes. Transport efficiency can be created by creating secondary packaging that fits in a single kit, without the hassle of extra shipping. Avoid Too Much Material While it is sometimes necessary to use additional packaging to protect your direct-to-consumer product, using large amounts of the packaging material can damage your brand. This is because today's consumer is environmentally conscious. In fact, according to a study by Billerudkorsnas, 61% of consumers say they are considering moving from their current brand to a more sustainable brand. Therefore, it is very important for brands to correctly assess the shipping risk and use only the required amount of secondary packaging. Using less material in your secondary packaging is not only good for brand image, but the lighter weight of the packaging can reduce shipping costs. Meet LuxBoxPack Packaging Solutions LuxBoxPack is the best assistant for brands that want to create a more efficient package that protects the product, avoids excessive materials. We can help you redesign your packaging so you can enjoy the benefits of a great brand image, lower costs, and much more. Contact us immediately. ...

What Features Must the Boxes Used in the Fast-Food Industry Have?

The fast-food industry is a rapidly growing sector, increasingly preferred by consumers in their daily lives. This industry not only stands out with the taste of its products but also with the way these products are presented and packaged. Ensuring that food is safely preserved and delivered to consumers is a crucial factor that directly impacts a business's success. Therefore, it is essential for the boxes used in the fast-food sector to have certain fundamental features. Here are the essential qualities these boxes must possess: Food Safety and Hygiene: The most important feature of fast-food boxes is their ability to preserve food in a hygienic manner by protecting it from external factors. The box must keep the food fresh for an extended period, minimizing its exposure to air to prevent spoilage. For this reason, the surfaces of the boxes that come into contact with food must be made from materials that are safe for health. The packaging should not contain any chemicals that could harm the food, and it should have the appropriate certifications. Durability: During the transportation and storage of fast food, the durability of the boxes is of great importance. Packaging that is resistant to impacts during shipping, tear-proof, and crush-resistant should be preferred. Additionally, the box should be strong enough to hold the weight of the food it contains, ensuring the consumer can use it safely. Heat and Moisture Insulation: Fast food is typically stored and consumed under various temperature conditions. Therefore, it is important for boxes to be heat-resistant and capable of maintaining the temperature of the food. Boxes used for hot-served foods, in particular, should have insulation properties. At the same time, boxes made from moisture-resistant materials will help maintain the quality and taste of the food for longer periods. Eco-Friendly Materials: Nowadays, consumers are increasingly conscious of environmental issues. Therefore, businesses that opt for eco-friendly packaging solutions gain a significant advantage. Boxes made from recyclable and biodegradable materials reduce environmental impact while strengthening the brand image. Given the high volume of packaging used in the fast-food industry, businesses should lean towards sustainable solutions. Easy Portability and Convenience: Fast food is generally chosen for quick consumption. As such, the boxes should be practical and easy to carry. Leak-proof boxes that can be easily opened and closed by the consumer provide ease of use while eliminating the risk of spills. Additionally, ergonomic designs that can be carried with one hand offer great convenience for customers. Aesthetics and Brand Identity: The aesthetic appearance and design of the packaging reflect the quality of the brand in the eyes of consumers. Fast-food boxes should be designed to convey the brand identity and message. Eye-catching, appealing, and creative designs leave a positive impression on consumers. Moreover, emphasizing the brand logo and colors on the packaging helps build brand loyalty. In summary, the boxes used in the fast-food sector preserve the food and strengthen the relationship between the brand and the consumer. Features such as food safety, durability, eco-friendly materials, aesthetics, and ease of use play a critical role in the success of fast-food packaging. By selecting packaging solutions that incorporate these features, businesses can enhance customer satisfaction and contribute to long-term success. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Food Packaging Trends In Europe