Food Packaging Trends In Europe

21.12.2024

In the past year, along with the pandemic, food packaging has been produced on a large scale in Europe. including Russia and Turkey, food producers can not provide in-service shop with many restaurants and cafés in Europe has led the e-commerce sector. This situation led producers of bakery products, cakes, ready meals, frozen food, fruit and vegetables, especially in restaurants, to search for suitable packages to make their products suitable for take-away service. Manufacturers have tried many product packaging such as paper bags, corrugated boxes, cardboard boxes, kraft boxes and are still trying to find the best packaging for them. LuxBoxPack, on the other hand, thinks that this search will continue until 2022 and therefore many packaging trends will occur across Europe.

Now let's take a look at the food packaging trends in Europe with LuxBoxPack.

Increasing Packaging Made of Recyclable Materials

Interest in recyclable packaging is growing rapidly, as the term sustainability gains more and more important for consumers. It is predicted that the value of kraft boxes will increase especially for single-use food packaging in the coming years. In Europe, the demand for kraft boxes for packaging products is expected to increase by more than 15% on an annual basis. Therefore, it is thought that other recyclable corrugated boxes and cardboard boxes can also adapt to this trend in line with this demand.

Smart Packaging for Smart Consumers

Consumers now expect light and practical packaging for easy transportation and durable packaging designs for long shelf life. The packaging industry is constantly introducing new products and designs and trying to meet the requirements set by consumers. Keeping the temperature of the food products by using corrugated cardboard material in the production material of the packaging, and minimizing the package weight by using cardboard boxes are among the sine qua non of the food industry. With the development of technology, by adding features that increase interactivity such as QR code on the box, you can increase your brand loyalty and connect with your customers thanks to smart packaging.

Boxes with Different Designs Create Different Energies

Due to the expansion of the e-commerce world with the pandemic, almost every brand has attracted its sales places to online channels. Therefore, products and brands on e-commerce sites are increasing. As such, customers frequently prefer products that have a remarkable design among many products and are also catchy with their packaging designs. In the e-commerce world, products with more visibility and attention are preferred more. It is predicted that the design differences will develop more in the coming years and will increase the purchasing power more. You can also be visible in the sector by differentiating your LuxBoxPack box designs.

Differentiate Your Brand in the Food Industry with LuxBoxPack

LuxBoxPack is ready to offer the best solutions for your brand and food products. For many printing, packaging, packaging and box design suggestions for product boxes, contact our LuxBoxPack expert team immediately and we will help you improve your brand and increase your customer satisfaction!

Tips for Creating the Perfect Packaging

Tips for Creating the Perfect Packaging There are many factors for the evaluation of your packaging. Considering all these factors, you can take your packaging to the next level. Upgrading your packaging will positively impact your brand value and your customers' opinions about the product. You can take your product packaging to the next level by considering the tips we will share with you and making decisions in this direction in your packaging designs. You Should Analyze Your Target Audience Well Packaging is one of the most important ways to talk to your target audience. For perfect packaging, you need to know what your customers want and need. You Must Know Your Competitors Well Knowing how your competitors present their products and designing your product packaging with this in mind are important aspects of package design. By looking at the product packages of your competitors, you can decide on the highlights of your packaging to give your brand an extra advantage. You Must Determine Your Sales Points You should consider where your product will be sold and how it will appear on the shelves. Or, if your product will be sold via e-commerce, you can shape your designs, accordingly, considering that the packaging will make the first contact with the customers. With the support of LuxBoxPack experts, you can reach the ideal packaging designs for your brand. Customize the Look of Your Packaging You can customize the look of your packaging to create a custom packaging design. By surprising your customers with special designs, you can give them a more positive unboxing experience, thus increasing the value of your brand in the eyes of your customers. Keep Your Designs Simple You may want to indicate to your customers why it is different from other brands with the text or design elements you use in your packaging. You can give a clear message by listing the topics you want your customers to know and expressing the important ones on your packaging simply and clearly. Consider the Environment Nowadays, when the necessity of environmental care is becoming more aware, ecology is one of the important issues that affect the preferences of customers. Consumer groups in every country turn to brands and companies that take active measures to protect nature. By choosing the kraft and cardboard packaging that LuxBoxPack offers you, you can take a step towards protecting the environment and increasing your value in the eyes of your customers. Conclusion You can improve your brand by taking into consideration the tips and suggestions about packaging. If you want to breathe new life into your brand's packaging designs, contact our packaging experts. ...

E-Commerce Box Types Of Cosmetıc Products: Offset Prınted Boxes

Beauty and fashion trends change rapidly as they move from one season to the next. Although styles and color schemes change with each new season, certain characteristics of the brand must remain constant. Customers are interested in brands with innovation and style, but when ordering online, they want their purchased items to be delivered safely. According to LuxBoxPack, it is noticed that offset printed boxes and packaging play an important role in the cosmetics industry, which is an industry with constantly changing trends. According to LuxBoxPack, it is noticed that offset printed boxes and packaging play an important role in the cosmetics industry, which is an industry with constantly changing trends. That's why offset printed boxes come to the rescue of cosmetic product manufacturers. Offset boxes, which will both reflect the appearance of your brand in the best way and ensure the safety of your product, maybe among the packages that will increase the value of your brand with its many useful features. At the same time, offset boxes laminated with LuxBoxPack can maximize product appeal. Now let's take a look at the cosmetic product boxes where offset printed boxes are used the most. 1- Perfume Box Perfume is one of the most used and most remarkable products of the cosmetic world. Therefore, everyone agrees to have the most striking packaging. As LuxBoxPack does best, you can achieve an eye-catching look by reflecting the characteristic features of perfume products to your offset printed boxes with laminated offset printed boxes. At the same time, since perfumes are sensitive products, the durability of the perfume boxes will make you comfortable in product deliveries and add a plus value to customer satisfaction. Therefore, in the production of perfume boxes, besides laminated offset boxes, offset printed plastered boxes are also used a lot. 2- Makeup Box After perfumes, the sector belonging to the best selling product range is the make-up materials. It is necessary to choose the best-designed make-up boxes for the makeup materials people use for their appearance. Because a customer who encounters makeup box packaging for the first time should be impressed by it. LuxBoxPack will maximize the brand appearance with the make-up boxes prepared by following the latest fashion and beauty trends and will prevent any mishaps during delivery by ensuring product safety. While the safety of make-up products will be ensured with the laminated offset printed boxes and laminated offset printed boxes of LuxBoxPack, your brand perception will change in a positive way. 3- Cream Box Laminated offset and plastered boxes are mostly used for the packaging of cream boxes, as in perfume and make-up boxes. In this way, you can protect your highly sensitive cosmetic products in offset printed boxes in your e-commerce sales and at the same time offer your customer a memorable experience at the first encounter with the product. At LuxBoxPack you can find the most cost-effective and attractive cream boxes for creams produced for use in the health, beauty and cosmetics industry. 4- Personal Care Products Box Personal care products, one of the other important products of the cosmetics industry, are among the most used products. In this way, personal care product manufacturers need a separate packaging design and different boxes for each product. Customers also need good looking and robust boxes of personal care products that they can keep while using the products. Because good packaging is required to protect a product that is used for a long time. With LuxBoxPack for personal care boxes to be used for e-commerce sales, you can have unique box designs with many different printing techniques and at the same time ensure product safety. You can find the most cost-effective laminated offset boxes and offset printed plastered boxes for personal care boxes at LuxBoxPack. LuxBoxPack for Cosmetic Product Box Solutions in E-Commerce Sector As LuxBoxPack, we are ready to help you with the most accurate product boxes you think for your brand in e-commerce, whether in cosmetics or other sectors, and to help your brand in the best way. You can visit luxboxpack.com for many printing, packaging, packaging and box design suggestions. If you would like us to help your business with our custom packaging and printing solutions, contact our LuxBoxPack expert team right away and let us help you improve your brand and increase your customer satisfaction! ...

How to Structurally Improve Your Packaging Designs?

A structured packaging design is an extremely effective way to make your packaging and product stand out from your competitors. However, not all structural packaging designs are of the same quality. So, what distinguishes a good structural packaging design from others? The answer is that there are several important steps that packaging designers must take beforehand for their packaging design to be successful and fulfill its mission. OBJECTIVES AND STRATEGY Before you start designing your structured packaging. It's important to define your packaging project's goals and strategy. Is your packaging created to show your brand as high-end and exclusive? Will you use your packaging to get your brand to be seen as an innovator in your industry? Or maybe the purpose of your packaging is to be the first product noticed on the shelf? Working closely with your printing and packaging partners, you must ensure that every aspect of your packaging is consistent with one another. Thus, you will make your packaging more effective. Packaging that doesn't convey a real goal or strategy isn't that strong. Inconsistent packaging can cause consumers to be confused as to what your brand is about, or cause consumers to ignore your product on the shelves. CONCEPT AND DESIGN It's no wonder why the idiom “Two heads are better than one" is so popular—because it speaks the truth. When designing your structural design packaging project, you should not do it alone. Working with partners to review your design concepts for feasibility and construction robustness will make it easier to identify construction or manufacturing defects in your packaging design. That is extremely important because consumers want a package that is easy to open and maintains product integrity. A badly designed package that doesn't do both can reflect badly on your brand. In addition, the packaging must still be functional and protective. PROTOTYPING Creating real-life prototypes of your design concept makes it easy to visualize your final packaging and make adjustments based on key tests of your packaging. With a prototype, you can ensure that your product fits easily and securely inside the packaging. It also ensures that your packaging meets all requirements such as maintaining packaging integrity during temperature, humidity changes, and during transportation. MANUFACTURING The manufacturing process is even more important than one might think. It includes not only the actual production of the packaging but also the assembly of the packaging. The manufacturing process alone can break a packaging design if the merging of production and packaging is not well optimized. For the packaging design to complete the production process, it is important to consider the product cost and timeline, as well as the specific factors that influence this process. These factors include: ● Packaging material-substrate type ● Material cost ● Manufacturing place ● Time to manufacture the packaging ● Whether automation or hand assembly will be used during the production of your packaging THE RESULT Approaching every aspect of the process when designing a structured package is critical to ensure quality and innovative designs. Also, clear and realistic planning can save your brand time and money. Interested in creating an effective structural packaging design for your brand's next product? Contact LuxBoxPack to consult one of our experts. Let us work with you to create a robust and successful packaging design that accurately reflects your brand and grabs the attention of your customers. ...

Printed Kraft Box

Kraft boxes are made with eco-friendly material, so you won’t have to worry about polluting the environment. This is a great quality, since environmentally-conscious consumers generally prefer boxes made with eco-friendly materials.They are versatile and can be used for a variety of purposes. With countless custom print choices, they are also easy to customize. You can reflect the brand of your identity, or you can choose to create a product-oriented design. The options are endless! ...

Label

Use printed labels or stickers to give your packaging flavor. Labels are great for sealing bags, they are also great for sealing products wrapped in tissue paper. Personalised labels and stickers are a low cost way to add value to your packaging. They can be customized in any way you want and keep the product inside a little bit more secure. For an extra appeal, you can even customize it for specific customers. They’ll get more excited if their name is written on it! ...

Packaging Solutions to Help Boost Your Sales During the Christmas Season

The Christmas season is one of the busiest and most profitable times of the year in the retail industry. Consumers shop extensively to buy gifts for their loved ones. However, in this competitive environment, it is not easy for brands to stand out and capture the attention of consumers. The packaging of a product can influence the purchasing decision just as much as the product itself. Therefore, using effective packaging solutions is critical in increasing your brand’s sales. So, how can you use packaging solutions to boost your sales during the Christmas season? Here are some tips to help the success of your business: Use Thematic Designs: Christmas packaging should include elements that reflect the spirit of the season. Red, green, and gold colors; snowflakes, pine trees, and Santa Claus symbols attract consumer attention and make your product more appealing. However, you should ensure your design is consistent with your brand identity. Your packaging should reflect your values while also successfully incorporating the Christmas theme. Custom Printed and Personalizable Packaging: Personalization makes customers feel special. Options like printing names or adding personal messages on the packaging make the gift more meaningful. These types of custom solutions increase customer loyalty and make your brand unforgettable. Personalization, especially in gift purchases, makes shopping easy for consumers. Offer Sustainable Packaging Solutions: Environmental awareness is growing today. Consumers place great importance on the eco-friendliness of the products they purchase. Packaging made from recyclable materials is attractive to environmentally conscious consumers and demonstrates your brand’s social responsibility. Using sustainable packaging strengthens your brand image and ensures long-term customer loyalty. Add a Touch of Luxury: Luxury packaging solutions are highly effective for targeting premium customers. Details such as velvet texture, gold foil printing, and magnetic closures increase the value of the gift. These types of packaging enhance the perception of your product in consumers' eyes and become the preferred choice for higher-priced items. Luxury packaging makes consumers feel special and elevates the value of the gift. Functional and Practical Designs: In addition to being aesthetically pleasing, packaging must also be functional. Durable, easy-to-carry, and practical packaging enhances the consumer shopping experience. Stylish boxes that eliminate the need for gift wrapping save consumers time, which is a significant advantage. Sturdy and protective packaging can make a big difference, particularly in online shopping. In summary, using effective packaging solutions during Christmas helps your brand stand out and can increase your sales. With thematic, customizable, and sustainable packaging, you can increase customer satisfaction and build loyalty. Packaging is not just a protective tool; it is also an essential part of your brand image and the emotional connection you create with the consumer. Remember, good packaging creates the first impression on the consumer, and this impression greatly influences their purchasing decision. At LuxBoxPack, we provide packaging solutions tailored to the evolving needs of our clients in different sectors. Contact us at +90 212 438 82 15 to get detailed information about our product range. ...

Packaging and Consumer Behavior

Having information about consumer behavior and arranging your brand's preferences accordingly is an issue that will improve your brand. To examine consumer behaviors well, it is important to determine the reasons that affect these behaviors. Working on these reasons will help you analyze consumer behavior better. One of the important factors affecting consumer behavior is your product packaging. Packaging choices suitable for the product and your brand will positively affect the behavior of consumers. Packaging Choices and Consumer Behaviors Many factors in your product packaging will affect consumer behavior. One of these factors is the material of your packaging. Your material selection will change your customer's ideas according to their needs and preferences. For example, putting a fragile or fragile product in a durable material, corrugated cardboard will strengthen your place in the eyes of your customers. Using handmade stylish boxes in the packaging of luxury goods or gifts is another choice that will benefit you. On the other hand, using recyclable and sustainable materials such as kraft paper will both increase your brand reputation and positively affect your customer behavior. Thanks to the expertise of LuxBoxPack, you can get support in choosing the right packaging for your consumers. Packaging Design Packaging designs have become a major factor in inbox selection in recent years. The widespread use of design materials such as kraft paper, which are largely open to visual processes and design, has been effective in the importance of designs. Applying attractive designs to your packaging will contribute to your customer’s preferences and behaviors. Apart from this, choosing a packaging design according to the nature of your product is also a factor that will improve your brand. Using packaging colors suitable for the feeling and theme of special days or producing design ideas according to the situations expressed by the days will positively affect consumer behavior. First Look and Packaging One of the reasons why packaging has gained importance is that packaging provides the first contact of customers with the product. He will get the first idea about your product thanks to the packaging. Therefore, the appearance of the package, its weight, and the ease of access to the product are important issues. Conclusion Packaging and product packages are very important issues in terms of their impact on consumer behavior. By communicating with LuxBoxPack experts for your brand, you can choose packaging suitable for your brand and thus control consumer behavior. ...

Special Vibrant Colors For Mother's Day In E-Commerce Box Designs – 2

With the developing and growing e-commerce sector, we started to see new brands in the market. Increasing diversity caused the expectations of the customers to increase in direct proportion. One of the indisputable facts that this situation showed us was that brands had to change their visions. We know that selling quality products is one of the building blocks to protect brand value. However, in the new order, besides this, how we serve that product has become as important as the quality. Unlike the physical shopping process in the e-commerce sector, the step of the product reaching the customer is added to the process. When the ordered product is delivered to him, the customer encounters the box before the product. This shows that the first impression starts with the box, and at the same time supports the importance of design. We have emphasized the importance of box designs in many articles so far. We know that designs for special occasions affect customer satisfaction and that color choices are an important step that will highlight our brand in the market. In this article, we will talk about the vibrant colors that can be used for Mother's Day in box designs as Mother's Day approaches. Romantic Red To say that red is a remarkable color is enough to look at scientific research. In recent studies, it has been discovered that red increases the emotional intensity and decision-making speed. When customers are choosing gifts for Mother's Day, giving importance to reflecting their feelings will make it easier to choose the designs you prepare in this color and will help you stand out among other brands. At the same time, red, which is a romantic color, is mostly preferred in flower choices for Mother's Day. For this reason, making designs in vibrant red tones for the “thought” gifts you choose, such as gift boxes, textile boxes, perfume boxes, will help you establish a bond with the customer. Energetic Yellow Yellow represents the sun and warmth. It has an inviting feature and feels good. You can attract the attention of customers with the vibrant yellow color designs that you will prepare for Mother's Day and increase your preference rate by reflecting the spiritual feeling created by this special day to your box designs. This color, which evokes concepts such as sun and energy, which are our sources of life, can be the perfect choice for a gift for mothers. Choosing one of the LuxBoxPack's options such as printed kraft box, product box, corrugated cut box, and making designs in vibrant yellow tones will be very useful for supporting your brand value. Elegant Purple Purple and its shades represent luxury, nobility, and elegance. These concepts are mostly in harmony with the features that customers pay attention to when choosing gifts for mothers. Using vibrant purple-colored designs in LuxBoxPack's options such as textile box, e-commerce box, kraft box for options such as Mother's Day gifts and luxury clothing products will help establish a connection between the brand and the customer. Dynamic Orange Orange color often creates an outgoing, happy, and dynamic impression. This color, which can be used for Mother's Day, contributes to your brand image as it will leave a positive impression on the customers and can be preferred with its remarkable feature in gift selections. Our main idea when buying gifts for mothers is to make them happy and show that we think of them. Complementing the options of the LuxBoxPack, which you have chosen for your brand, such as technology box, partition box, bag box, with vibrant orange colors, helps you to increase your customer experience by distinguishing yourself from other brands in gift selection thanks to the positive feeling it will leave. Prepare Your Product Boxes for Mother's Day with LuxBoxPack. LuxBoxPack's expert team is ready to assist you with your packaging and color choices! Contact us to realize the designs you have prepared for your Mother's Day concept! ...

Minimal Color Trend in Box and Packaging Design

You have many options for your box and packaging designs. You can evaluate many options such as choosing a special design language for your brand and continuing with it, using special days as a theme in your designs, or reflecting the design trends of the period you are in on your packaging. Since your box and packaging designs are important factors that will enable you to communicate with your customers, a careful and careful study will contribute to your brand. Design Language and Brand The design language, themes, and approaches you will use have an undeniable effect on the purchase of the product and the feedback after the purchase. When determining your design language, you should first consider and examine your target audience. After determining your target audience, the next step is to consult statistics on this audience's habits and preferences and determine a suitable language for the audience. Apart from determining your design language through these steps, you can determine a variable and up-to-date design language by advancing on trends. Trends and the Minimal Color Trend As stated in the previous sub-title, trends are a subject that can cover a large part of your design language studies. In 2022, the minimal color trend in box and packaging designs is one of the most important trends. This trend includes a contrast to too flashy designs with lots of detail and text. It contains items such as the use of one color and minimal text on the packaging. With minimalist packaging, you can eliminate the unnecessary and reveal the essence of the product. The minimalism you will use in color and typography will add a more original atmosphere to your product than other designs. The message you send with a minimalist design will help you to appeal to everyone. Your Choice of Color and Text on Packaging Your color and text choices in your minimal packaging designs should be different from your standard designs. The color you choose should be able to summarize what your product promises or evokes on its own, and your text should have a clear and full expression despite its brevity. Your choice of text character and font should support and reinforce the plain and concise narrative. Conclusion The care and effort you will show while designing your packaging are directly proportional to the appreciation and satisfaction of your customers. For this reason, it is necessary to approach your packaging designs with care and to do enough follow-up and study on them. LuxBoxPack will help you catch the trends and get the design you need through its experts. ...

Craft Packaging Solutions for Craft Products

Craft Production Market The long-term change in production and marketing trends has made the production of various craft products a common trend. Craft products, the number of which is increasing day by day in many different areas, are marketed by many actors, from small businesses to corporate companies of varying quality. Craft packages produced with similar qualities draw attention in the marketing of these products. In this short article, we will make a brief review on kraft packaging samples and materials in different sectors. Craft Production Markets and Solutions Craft Beverage Industry: Craft beverages, especially with the spread of modified versions of Kraft beer and local beverage products, have started to be in high demand in different markets. This demand has also revealed customers' expectations of specialization and integrity in presentation. Packaging made of corrugated cardboard and thin wave cardboard can be used for this. Craft Food Industry: Craft foods are on the agenda as they are handmade, vegan, gluten-free and organic. Based on this, it may be a suitable choice to use light tones in the packaging of these foods. At the same time, these packages should be environmentally friendly and suitable for the nature of the materials in the content. That is, kraft foods can be printed, recycled and not very short-lived options can be preferred. Craft Clothing Industry: While craft clothing stands out with its organic texture and unusual designs, it also stands out with its environmental friendliness. Light and recyclable cardboard and cardboard types are recommended as packaging preference for these products. Again, depending on preference, cardboard preferences suitable for printing can be used in these packagings. Your Solution Partner for Craft Products, LuxBoxPack No matter which field you operate in craft production, achieve success in marketing with your solution partner LuxBoxPack! ...

Food Packaging Trends In Europe