Colors are one of the most significant aspects of package design for attracting buyers. From a distance, the text, illustrations, or graphics on the product packaging may be difficult to see. However, since the color of a product box may be chosen from a distance, it is the first aspect that enables us to engage with the product. In this blog article, we will discuss the usage of playful colors and their impact on packaging design.
Making the Best Color Selection for Packaging
Colors evoke strong emotions. It can elicit both good and negative emotions and thoughts. Color choices are often shaped by a person's experiences. As a result, packaging colors may evoke thoughts and attitudes about a product before the buyer is even aware of it. This implies that for the color to contribute to a good match between the product and the intended customer, both must be known.
You should choose designs and colors after establishing what message your product and packaging will send. To provide a playful impression, utilize colors such as red, green, blue, orange, yellow, and pink. Understanding what colors represent in psychology enables you to employ the colors you choose for your product packaging correctly and appropriately. With these issues in mind, let's look at package colors and what they signify.
Blue: In color psychology, blue represents honesty and dependability; it is associated with strength and harmony. The deeper the blue box, the more professional and serious the product seems. The softer and more creative the product is considered, the lighter the blue packaging.
Red: Red expresses vitality, action, passion, enthusiasm, and power. Dark reds are perceived as professional and luxurious, while bright reds are more exciting and energetic.
Green: Green is a hue associated with balance and harmony, as well as safety, wealth, and growth. Green; Always a good option for eco-friendly or natural items; Recommended for natural, organic, and healthful products.
Orange: In color psychology, orange stands for optimism, self-confidence, and sincerity. While some varieties of orange can give the impression of cheapness, enriching the orange package with another color can change the message.
Yellow: cheerful and showing positivity, yellow evokes original ideas and creativity. Besides being mentally stimulating, it also helps in decision making
Pink: Pink is commonly used in cosmetics, fashion, and beauty goods because it is inspirational, pleasant, and relaxing. Pink is both refined and strong when combined with darker colors.
Conclusion
Using more vibrant and fun colors stimulates the brains of consumers and releases happiness hormones. Therefore, consumers start to prefer these products more by establishing a bond with them. You can contact LuxBoxPack for packaging designs that express your product well and have a playful look.
