Along with the concept of the new normal that comes with the pandemic, many of our habits have changed. During this period, when we should stay at home as much as possible, our shopping habits also changed. This change has also radically affected the business sector. As brands began to turn to the e-commerce sector, the market showed rapid development. Increased competition and the proliferation of brands now mean more options for customers. That leads to the risk that the share of brands in the sector will shrink. Along with the inability of customers to buy products from the store, the brand's view and first impression process also differed. Now the elements that will make the first impression between the consumer and the brand are packaging and internet sites. In this case, for your brand to stand out from other brands in the sector, as LuxBoxPack, we recommend that you develop innovative box designs. To mention the importance of this issue in detail, we will explain the importance of innovative box designs for your brand operating in the e-commerce sector in this article.
Keeping Up With The Changing World
If you have a brand in the e-commerce industry, the first thing you need to do is following the trends. Remember that when you deliver the product to the customer, the first thing he/she will see is the box of the product, not the product. In other words, if you want to sell your product, you should present it with beautiful packaging. What do we mean by beautiful packaging? As can be seen from the name, the consumer consumes. Consumers love and follow new trends, fashion, in short, innovation. That can be considered herd psychology in the theory of consumer behavior. The popular always wins. Follow the trends related to your brand in the industry, see what your competitors are doing and take what you perceive into action. With your innovative box designs, you can influence your customers and increase loyalty to your brand.
Customized Packing
We talked about how the popular is always winning. But there are some points to be careful about at this stage. Along with the growth in the E-commerce sector, many brands are adapting to the steps we are talking about. It is important to turn to customized designs to stand out among these brands. In addition to keeping up with trends, to make the customer feel privileged, emphasizing that your designs belong to your brand will benefit to increase brand prestige. Making the customer feel that you care not only about the quality of the product but also about every stage from production to transportation greatly increases the memorability of your brand. You can stand out among other brands by making small innovative touches in-the-box designs you have prepared.
Innovation in Special Occasions and Periodical Designs
We know that most brands care about special days like Mother's Day, Father's Day, Valentine's Day. It is also possible to come across many periodic designs, such as designs made during seasonal periods and Christmas periods. If you have a brand in the e-commerce sector, it is very important to make special designs for special days. But the advice we will give for this step will be a little more detailed. Bringing your brand forward along with the variety of brands in the market cannot be achieved only by paying attention to special days. But it will be quite easy to highlight your brand in the sector with innovative thoughts such as, a brand touch that can be used in seasonal designs, renewing a slogan identified with your brand according to this special day in the designs you have prepared specially for Mother's Day, combining colors that represent your brand together with red, which is the first color that comes to everyone's mind for Valentine's day or periodic changes in box designs that you have prepared for Christmas, suitable for the Christmas pattern.
Choose LuxBoxPack to Combine Innovation with Quality!
Bring your innovative designs to life with LuxBoxPack's box options for every brand and every product! With its vast experience and exclusive printing techniques, LuxBoxPack is ready to add value to your brand! Contact us for detailed information!
