As in other design areas, colors are of great importance in packaging and box designs. Correct use of color is critical to successfully highlight the product and convey the message the brand wants.
Purpose of Packaging
The most important purpose of packaging is to extend the shelf life of the product by keeping it properly. When we look at the secondary purpose, which is at least as significant as the first, the commercial part of the business comes into play. This purpose; show the product, promote it and make it demanded by the end-user. This is where colors come into play.
Love at First Sight
Packages prepared with correct and effective color preferences can make you believe in the existence of love at first sight. It can convince the consumer to buy a product that they are not familiar with, and with the quality of the product, it can turn the consumer's reflex into a habit.
Color Usage by Sector and Product
In packaging design, as in other design areas, some color uses are specific to the product or sector. Let's take a look at the food industry to ground the issue. For example, if a chocolate packaging is to be designed, red, which is a warm color, or brown, which comes from the natural color of chocolate, is preferred.
In it life products, blue and green color tones are generally preferred in terms of emphasizing naturalness and health.
Although there are some color patterns specific to the sector and product, the element of surprise is always present. It is always possible to go out of the patterns and draw attention according to the message to be given.
No matter what sector you are from, you can choose LuxBoxPack for packaging and box designs that will best deliver your product to the target audience. At LuxBoxPack, you can find a hand-made box, cardboard box, corrugated box, and luxury cardboard bag designs that will highlight your products with quality printing methods and the use of correct colors. You can contact us immediately to get information about our special solutions.
