The purchasing habits of society are changing day by day. People working in the field of marketing struggle to find new marketing techniques. Nowadays, the most popular marketing technique is "Influencer Marketing". This strategy, in which brands make less effort, make more profit, and "influence" more people, covers a large percentage of our social media lives. The multi-follower influencers we follow introduce a new product into our lives every day. Today, influencer marketing, which has come before celebrity marketing, seems to permanently change the buying habits of many people because it communicates directly with its followers and looks more sincere.
So how can influencers get us to buy that product even if we don't need it? Influencers draw attention to the appearance, packaging, and wrapping of the products rather than the content. More than the quality of that product, it shows how it can make you feel special. That can be name-specific packaging or packaging suitable for your aesthetic understanding. That is a feature that often precedes the product in the consumer. In name-specific packaging, the consumers will be as valuable as the product as they can keep this package for many years. This type of packaging and wrapping will increase the value of your product and add value to your brand.
The packaging world, which develops and changes with influencer marketing, presents a new design every day. The products that brands send to influencers come across in some way in social media even if you try to avoid it, and you need to buy that product even if you don't need it. The reason for this may be the product itself, its quality, or its attractive packaging. If you want to work with an influencer, you have to show your product much better than it is. Because that product does not go out to go to just one person. The quality of that product, which is exhibited to thousands of people, can save to a certain extent. Quality is not the first thing that will be impressed by the user, who can only see that product on the phone. The first image affects them.
Another issue that is as important as the satisfaction of the influencers, or even more important, is user reviews and customer satisfaction. If you trust the quality of your product, you need to give it an image that makes it different from competing products. You will be ahead of your competitors with packaging and wrapping designs that are suitable for the customer portfolio and will make them feel special. Name-specific packaging and certain special notes inside the packages even make the person who buys your product feel special, share you on social media, and recommend it to another person. In this way, you will be one step ahead of your competitors by showing your quality product “different” without the need for large advertising budgets.
In today's social media age, we know how valuable it is to stay on the story or post of an important influencer. But you have to create your influencers. You have to create loyal customer potential and walk with them. Be sure that this way you will gain more than 24 hours of interaction.
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