How to Use Packaging as a Marketing Tool?

21.11.2024

The sharp rise in e-commerce due to the long-standing pandemic epidemic has completely changed the perspective on packaging.

Packaging is an incredibly important element for a brand, no matter what industry it is in. It's a way to convey a message, and in some cases, it can be your first point of contact with a potential customer. Due to the rise of e-commerce, we thought it would be a good idea to use your custom packaging as a marketing tool and revisit some important aspects. We understand the importance of creating a great packaging experience for the consumer, but there are some positive and negative details that companies should consider. Here's what it takes to create an exciting packaging experience.

Packaging as Canvas

Packaging is the way you present your product to potential consumers in the e-commerce environment. (Imagine you're on the same store shelf with loads of other brands online). This will be your first advertising opportunity, similar to the messaging you might see on a billboard or magazine ad. Therefore, your packaging becomes your canvas. Your ultimate goal is to persuade the customer to choose your product. This is why knowing your audience becomes incredibly important. What are your customer's preferences? Their tastes, interests, experiences, habits, and the list can go on like this. Once you've lined up the questions and identified your target audience, you can design and refine the colors, expression, graphics, and typography that make up your packaging.

Personalization

While you can't target your packaging for every person who might buy your product, there is always a place to consider the consumer as well. Personalization can mean creating packaging that tells your brand story or speaks candidly to your consumer demographic. An example of this would be generation marketing. What are Gen Z and Millennials oriented and interested in? Does this status include a specific image, color scheme, or slogan? You can also consider investing in custom shipping boxes to stand out in e-commerce.

Transparency

Packaging transparency is where you build trust with your customers. This essentially means that you are honest about what your packaging says, what ingredients are listed, and what your product is. The food industry provides great examples of transparency. The same cannot be said for sectors such as health and cosmetics. So be clear about what your product can do and what it is. Make sure your package with important information sends an accurate message. If a customer trusts what you say, they will most likely repeat the purchase.

Get Packages That Will Be Your Marketing Tool with LuxBoxPack

You can contact the expert team of LuxBoxPack for the right packages with a well-thought-out strategy and hitting the point, regardless of the sector.

Simple Package Design Trend

While many companies seek to supply packaging that shouts "watch out here" to consumers with vibrant colors and bold typography, the opposite trend has recently been on the rise for a simple package design trend. In this blog post, we will focus on the plain package trend. What Is Simple Package Design The simple package design is a simplified version of the packages we frequently encounter in daily life. We can say that it is the art of telling what is meant to be told with a simpler design. Why We Use Simple Package Design? The perception of "the more, the better", which is the cultural tendency of many people and brands, has begun to replace the philosophy of "simplicity is richness", which has been the German art school "Bauhaus" teaching for a while. Normally, there is a three-second rule to get an item. In other words, it is the time it takes to see a product, read what is written about it, and come to a decision. During this time, brands bombard us with bold and vivid text and different visuals. However, it is more important to be able to explain the originality of the product in such a short period of time and to give the reason why it should be purchased. With these simple package designs, brands give such freedom to their customers. Things to Consider While Preparing for a Simple Package Design 1. Focusing on the Logo Simplicity in design focuses on need. Since your brand needs recognition, you need a logo, which is your brand's identity. You can choose to put only your logo and a plain background to keep the focus. In this way, your brand will be remembered by your customers and become more recognizable among thousands of brands in the same industry as you. 2. Pictures in Monochrome If your company has a brand color or hue that you usually include in products or social media posts, it's always a good idea to translate it into your packaging. 3. Seeing the product with a semi-transparent packaging If you want an element of color and excitement while keeping your packaging simple, try transparent or semi-transparent panels. These give your customers a look at your product and make it easier for them to open the box. 4. Less material usage Simplicity can be incorporated not only in the design and aesthetics of your packaging but also in the materials used to make the boxes. Using fewer materials helps you save costs. While doing this, you reduce the amount of waste produced and contribute to sustainability. If you want something aesthetically pleasing but also environmentally friendly, Kraft boxes are your best option. 5. Describe exactly what the product is For simplicity in design, it is important to weed out and clean all unnecessary items from your packaging. This could mean reducing colors or removing irrelevant information. Conclusion If you adopt a simple approach to design, you can tell what your product wants to convey with a simple and confusing discourse, and you can attract the attention of your customers. You can contact Luxboxpack for the designs you will make in this area. ...

5 Methods for Testing the Strength of Your Packaging

When it comes to packaging, aesthetics are critical for making a good first impression on your customers. However, it is important to consider not only the aesthetics of your packaging, but also its quality, structural integrity, strength, and durability. This blog post will discuss methods for testing the robustness of packaging. Drop Tests on Packaging Drop tests are performed on your products and packaging to determine their resistance to impact or drop. In this test, your package is dropped from various angles and heights multiple times. The height at which packages must be dropped in drop tests is determined by the weight of the carton. It is normal to see some dents on the corners or edges of your packaging. These damages were most likely caused by the drop test. The purpose of packaging boxes is to protect the products contained within them. As a result, any deformation of the shipping carton is acceptable as long as the contents are fully protected and have passed drop tests. Test for Edge Crush The edge crush test determines how much force a corrugated material's corners and edges can withstand before being crushed. The shipping carton's corners and edges are primarily responsible for keeping it upright. As a result, the corners and edges must be strong enough to support the entire weight. A piece of corrugated material is placed vertically between the machine and compressed with varying pressures in this test. A corrugated box with an edge crush rating of 32 can support 30 kilos. Mullen Examination The Mullen Test determines the amount of force needed to burst corrugated cardboard. This test determines how much force your box can withstand and what happens if it is knocked over by an impact. Packaging Vibration Analysis Vibration tests simulate the types of vibrations that your packages may be subjected to while in transit (in trucks or airplanes), which may cause the cartons to come apart at the seams. Vibration tests are classified into two types: Random Vibration: This simulates the vibration of a truck or plane. Sine Vibration: This determines which frequencies cause the most harm to your products. Each type of packaging has a unique natural vibration frequency. Frequency scanning is performed in this test by moving up and down from low to high frequency. Moisture Level Test for Packaging Many packages, including those with printed covers, contain moisture. If the humidity level is high, it may take longer to dry the corrugated boxes. As a result, using a moisture meter is one method of testing your packaging and determining how much moisture it contains. The packaging's aesthetics may vary depending on the buyer's preferences. However, the quality and durability of the packages have been determined in accordance with certain standards and must be met. As LuxBoxPack, we provide the robust and high-quality packages you require while emphasizing their aesthetic appearance. ...

What's the Best Way to Make Your Packaging More Unique

The design of a packaging box is heavily influenced by the product being marketed. As a result, there is no one-size-fits-all solution to the problem of product packaging. Packaging boxes are the first point of contact for buyers with the goods and help shape their ideas. As a result, it is critical to create appealing product box designs. In this blog post, we'll share some ideas for making your package stand out. Creating Demand and Experience Customers value the experience as much as they do the product. Packaging design gives you more control over the experience and ensures that customers are surprised and delighted every time they open your product. With the material, box size, and innovative solutions you choose for your product packaging, you may create a full-fledged experience and help your brand to make unique connections with your target market. As we mentioned at the beginning of this post, before seeing your product, your potential customers form an opinion about it based on the design of the packaging. That is why you may appeal to the public by creating enticing and eye-catching packaging for your product packaging, brand, and product packaging. Develop a design with eye-catching visual pictures to generate demand for your brand. Color Choice You can add personality to your boxes and visual appeal to your package designs by using color wisely. You should be certain that the color you select is suitable with the product's components. Furthermore, different colors have different meanings and affect viewers in different ways. As a result, it is critical to choose the color of the boxes carefully in order to personalize your brand and goods. Pack Your Products Correctly In addition to the packaging designs you create for your products, you should ensure that they are correctly packaged. Considering that your products will be sent to various regions of the world, product protection is also critical. That is why you must ensure that the products are securely packed for transportation. You can do this by packaging your products in bubble wrap, plastic, or any other protective bumper. As a result, the products arrive in the hands of your clients safely and cleanly. Conclusion Creating amazing packaging designs for your items is critical to ensuring your customers are satisfied with your brand. You may dramatically improve your brand's image by choosing aesthetically beautiful packaging. If you want to strengthen your brand with exclusive product boxes, check out LuxBoxPack's box alternatives and get in touch with them. ...

Printing Techniques Used In Box Designs

You can find many types of boxes that are suitable for your e-commerce products, but choosing only boxes is not enough to make your products visible in the e-commerce market. After choosing your e-commerce box type, you will come across steps such as creating the designs of these boxes and choosing the appropriate printing technique. For LuxBoxPack, all steps are important and must be planned in detail. In our other blog posts, we talked about the appropriate box types you can use for your products and how you can design them according to your brand personality. This time, we will explain which printing techniques you can use after choosing the box type suitable for your products and the box design that best reflects the spirit of your brand. Now let's take a look at which printing techniques you can apply to your e-commerce boxes with the most suitable design for your brand. Offset Print Offset is one of the most used printing types today with its features such as low cost and high-speed printing. In offset printing, images are created by an oil-based ink on the box. With LuxBoxPack, all desired color units in printing are created with blue, red, yellow, and black colors we know as RGB colors. In this way, the desired original designs can be transferred to the boxes. Offset printing is a printing technique that can be used easily in many types of boxes, mainly cardboard boxes. Foil Print The foil printing technique is the transfer of foil paper onto fabric and cardboard to obtain a bright and striking appearance. Silver, gold, etc. colors are among the most commonly used colors for foil printing. Thanks to these colors, LuxBoxPack increases the attractiveness of the product boxes by giving them a bright appearance. With this technique, which is widely used in hand production and cardboard boxes, it is possible to obtain different views with lamination and plastering processes. Embossing Print Embossing printing is the process of embossing the surface of the box with or without paint during printing. Various 3D patterns and effects are applied on cardboard boxes using heated cylindrical metal molds. In embossing printing, which is one of the permanent shaping methods of the box, the purpose is not to fold the box but to print some motifs on the box. The embossing technique is used extensively in hand-made boxes and in improving the appearance of luxury cardboard bags. Flexo Print Flexo printing, or flexography printing, is the most used printing technique in box designs after offset printing. One of the most important features of Flexo printing is the ability to print on nylon and transparent materials, except for the box surface. Unlike offset printing, it works by printing in a bobbin system. With LuxBoxPack, you can apply this technique to any product you want from luxury cardboard box types. Flexo printing technique is mostly found in food and dessert boxes. Reflect the Value of Your Brand with LuxBoxPack's Best Printing Techniques LuxBoxPack is ready to help your brand in the best way by producing unique design boxes for your products in all areas of the e-commerce industry with various printing techniques. Contact our LuxBoxPack expert team for many printing, packaging, packaging, and box design suggestions that we can use in your e-commerce products, and let us help you improve the visual world of your brand and increase your customer satisfaction! ...

Which Approach is More Effective in Designing Your Product Boxes?

The design of product boxes plays a crucial role in presenting a business's product and image to customers. Choosing the right approach can enhance a brand's strength and appeal. Here are some approaches to consider when creating effective product box designs: Stay True to Brand Identity: Color Choice: Integrate your brand colors into the box design. Colors are a part of your brand identity and aid consumers in recognizing your brand. By studying color psychology, you can select the right colors. Logo Usage: prominently feature your brand's logo on the front of the box. The logo serves as the visual symbol of your brand and boosts brand recognition. Typography: Choose an appropriate typography to convey your product's message and reflect your brand's character. Typography has a significant impact on design readability and aesthetics. Understanding Your Target Audience: Market Research: Conduct market research to understand the needs and desires of your target audience. Gather information on demographic data, shopping habits, and consumer behavior. Emotional Connection: Personalize your design to establish an emotional connection with your customers. Focus on what your customers value and tailor your design accordingly. Simplicity and Clarity: Clean and Minimalist Design: Avoid complexity. A clean, minimalist design can effectively convey your product's main message. Overly detailed designs on the box may overwhelm consumers. Information Hierarchy: Highlight essential information. The product's name, features, and advantages should be clearly visible. Showcasing the Product: Visual Elements: Attract attention by using visuals of your product. High-quality product photos or illustrations help customers better understand your product. Features and Benefits: Emphasize the key features of your product and the benefits it provides. This helps consumers understand its value. Quality Materials and Printing: Material Selection: Ensure that the product box is made from high-quality and durable materials to create a positive impression. High-Quality Printing: Printing quality is associated with the professionalism and value of the box. Using high-resolution graphics and clear fonts can achieve a quality look. Observing the Competition: Analyzing Competitors: Create uniqueness and competitive advantages by studying your competitors' product box designs. Observe what elements they use and the impressions they create. Testing and Feedback: Pre-testing: Test your design with a small focus group or a segment of your target audience. Evaluate the feedback carefully and make adjustments as needed to improve your design. Customer Feedback: Gather feedback from users of the product box and consider it for future designs. Customer insights can help make your design more attractive and functional. In conclusion, creating an effective product box design requires a professional approach that encompasses factors such as brand identity, target audience analysis, quality materials, competitive analysis, and customer feedback. By considering these factors, you can ensure that your product is visually appealing and has a positive impact on sales. To integrate these approaches into your brand, you can contact LuxBoxPack for assistance. ...

The Importance of The First Package Opening And The Right Packaging For Your E-Commerce Brand

How the products you sell on your e-commerce site are sent to consumers is an important issue. In the digital age, where the value of online shopping is increasing, it is very important to deliver your products to your customers with LuxBoxPack packages in a smooth and effective way to increase the value of your brand. In addition to the package, package, or box selection of the product, package design stands out as an important element in this process. LuxboxPack Bristol Boxes, Cut Style Boxes and Laminated Offset Boxes continue to be in demand in the field of e-commerce, while your package and packaging designs are among the interesting elements in this field. The moment your customers first see your product and open your box for the first time, it is very important for customer satisfaction. In this article, we have compiled some points that will guide you as LuxBoxPack in order to develop your package designs. The Importance of Delivering Products to Customers in the E-Commerce Industry Product packaging is important primarily in terms of ensuring that the product you sell reaches your customers smoothly and securely. As with LuxBoxPack boxes, material selection and packaging selection are of great importance in this process. In addition to the impressiveness of the design, it is also important to reach the product in a solid way. Bristol Boxes and Cut Style Boxes, which are frequently preferred in the field of e-commerce, also play a big role in material selection. For this reason, it is important to choose the right materials for your box and packaging purchases on the luxboxpack.com site. In addition, making sure that the package you choose with LuxBoxPack is well prepared and delivered to your customer will ensure your brand. When your product reaches your customer's hand with special boxes such as LuxBoxPack Bristol Box or Hand Made Boxes, the first ideas begin to emerge during the opening of the package and your customers will have an idea about your brand. Therefore, you should ensure that your products reach your customers with the LuxBoxPack difference and with good packaging and the right materials. The Importance of Personalized Packages in the E-Commerce Industry Having specially designed boxes or packages gives you the feeling that you make a personal touch to your products. Thanks to LuxBoxPack Bristol Boxes or Laminated Offset Boxes that you specially designed for each of your customers, you can easily increase the value of your brand by going beyond the ordinary. Such LuxBoxPack custom boxes will appeal to your customers even more as they show a personal touch. Small details are also an important issue to increase customer satisfaction. Thanks to LuxBoxPack, your customers who feel special can continue to buy your products by developing brand loyalty and recommend your brand to their close circle. The Importance Of Differentiating From Your Competitors In The E-Commerce Shopping World Your product packaging style will also differentiate you from your competitors. As mentioned before, if you are a brand in which the perception of mediocrity is destroyed, your chances of being noticed will increase by stepping forward from your competitors. Providing a more personal touch to your customers with LuxBoxPack's special design boxes will show that the service quality you provide to your customers is higher. With LuxBoxPack, it will be easier to differentiate from other brands when you personalize your packaging thanks to the right packaging strategies. The Role of Packaging in Increasing Brand Awareness in E-Commerce As we mentioned above, ordinary product packaging preferences will keep you at the same level as many brands in the sector, as opposed to putting your brand one step forward, but if you satisfy your customers with LuxBoxPack's personalized packaging and boxes, your brand awareness, and loyalty will increase. Creative packages such as Bristol Box or Handmade Box will help you establish an emotional bond with your customers as they will attract their attention. The value of your brand will increase in the eyes of your customers, thanks to the special feeling that your customers will feel when they first pick up your product and open the package. Like the brands that create a customized product scale according to the shopping habits in the e-commerce sector, your product can create an emotional bond with customers thanks to the package you bought from luxboxpack.com, and thus your brand awareness may increase. Contact Our LuxBoxPack Expert Team Immediately To Create A Good Brand Perception We have a solution to give your customers an unforgettable unboxing experience and strengthen your brand perception. Contact our LuxBoxPack expert team now. In this way, let us help develop your brand and increase your customer satisfaction! ...

Latest Trends in Packaging and Box Materials

As consumer expectations and concerns continually evolve, the packaging industry is keeping pace with these dynamics. In 2023, the latest trends in box and packaging materials will offer businesses eco-friendly, personalized, and attention-grabbing solutions. Here are some of these trends: Personalized Designs: Customers are now seeking not just a product but also a personalized experience. Brands are enabling customers to form emotional connections and increase loyalty by using customized packaging designs adorned with names, special messages, or personal graphics, making the customer experience unforgettable. Use of Illustrations in Packaging: Eye-catching illustrations not only tell the story of products but also provide an aesthetically pleasing experience. Illustrations help brands establish a unique and artistic identity. Collage Designs: Complexity and eclectic designs have become a trend in 2023. Bringing together different elements and styles helps products stand out on the shelves. Sustainable Packaging: Environmental responsibility takes center stage in the packaging industry. The use of recyclable or biodegradable materials instead of plastic is making sustainable packaging increasingly preferred. Minimal and Simple Designs: Minimal designs appeal to consumers seeking simplicity and elegance. Simple, clean, and elegant packaging is used to emphasize the quality of the products. Premium Packaging: Packaging specially designed for luxury and premium products reflects the high quality and value of the products. Special textures, glossy finishes, or custom cuts make these packages stand out. Vintage-style Designs: Nostalgia still has a significant impact on consumers. Vintage-style packaging satisfies the longing for the past while giving products a unique character. Transparent Packaging: Transparent packaging builds consumer trust by showing the contents of the product. It is particularly important for food and cosmetic products. 2023 appears to be a year filled with creative and sustainable solutions in the world of packaging. Brands can enhance the customer experience, present their products more effectively, and fulfill environmental responsibilities by following these trends. Remember, packaging not only protects products but also reflects your brand's value and provides consumers with an unforgettable experience. To implement these trends and create a custom box design for your brand, you can get in touch with LuxBoxPack. ...

What Are the Advantages of Magnetic Boxes?

Boxes that many people require for various areas and purposes and that much assist them in their work; it also shows diversity in accordance with both requirements and desires, and products of varying quality are produced. Boxes are offered in a variety of models based on diverse attributes such as material, size, durability, and utility. Magnetic boxes are one of these models; they are utilized in jewelry, technology, cosmetics, accessories, various textile products, and the packaging preferences of certain chocolate brands. Magnetic boxes are classified as "luxury boxes" due to their application areas and materials, and their fabrication is more expensive. In this article, we will discuss the benefits of using magnetic boxes. Ease of Use Basically, the lid of the box is closed using a magnet positioned within the layers of the box. This feature eliminates the possibility of having problems opening or closing the boxes. Protection and Durability As previously said, magnetic boxes that fall under the category of "luxury boxes" are constructed with high-quality and long-lasting materials. Boxes made of rigid cardboard and its derivatives must be strong enough to withstand the weight of the expensive contents inside. It has the advantage of offering complete protection against collisions, falls, crushes, or impacts caused by environmental conditions. Furthermore, the magnetic system on its lid gives a high level of protection against the potential for opening. Reflecting Brand Value Magnetic boxes with attractive designs have a big impact on customer satisfaction. Customers' first impressions of the elegant boxes before opening the box and seeing the product within have been confirmed to be positive. Magnetic boxes, which are visually appealing due to their designs, also symbolize the brand's identity with the brand logo on them and demonstrate the excellence of the company. Having Long-Lasting Use Customers continue to use magnetic boxes in areas other than product preservation due to their stunning design, high quality, and robust structures. Due to their great quality, magnetic boxes, which are generally made to protect products from external elements and to have a long-lasting usage, are also utilized by individuals in the case of organizing and keeping many different items. As a result, they are no longer disposable and can be used for a long time. You can contact LuxBoxPack via our website to learn more about magnetic boxes and to reflect the quality of your brand with the most accurate designs. ...

Color Psychology in Packaging

Packaging design is an important factor that influences the sale of products. Consumers notice packaging that stands out with its colors, and the subconscious effects of these colors can influence purchasing decisions. Color psychology in packaging involves understanding consumers' emotions and behaviors to leverage the power of colors and enhance the sales performance of the design. Red: Represents passion, energy, and dynamism. It stimulates appetite and grabs attention, making it suitable for food and beverage packaging. Blue: Symbolizes tranquility, trust, and loyalty. It can instill a sense of confidence in the product and is preferred for technology products. Green: Reflects nature, environment, and health. It is a suitable choice for organic and natural products. Yellow: Expresses happiness, joy, and energy. It is used for eye-catching and playful products, especially those targeted at children. Purple: Signifies luxury, mystery, and creativity. It can be chosen for cosmetic and chic products. Orange: Conveys warmth, energy, and liveliness. It is used for fun and youthful products. Pink: Reflects romance and feminine energy. It is preferred for cosmetic and children's products. Black: Gives a strong, sophisticated, and luxurious vibe. It suits fashion and luxury products. White: Presents a pure, clean, and simple image. It is used for medical and cleaning products. The use of colors in packaging design provides a competitive advantage by increasing consumers' interest in the product. However, it is essential to be cautious in color selection, as the meanings of colors may vary across different cultures. Additionally, the impact of colors can vary depending on the product category, target audience, and marketing strategy. Designers should integrate colors intelligently into packaging design to emphasize the brand's personality, values, and product features. They should also consider the practicality of the packaging and ensure that consumers can easily recognize the product. In conclusion, color psychology in packaging is a powerful tool to enhance product sales and establish an emotional connection between consumers and the brand. Proper use of colors can help a brand stand out in the competition and achieve long-term success. For more information on this topic, to choose a quality box, and to reflect the power of colors in your brand, you can get in touch with LuxBoxPack. ...

How Packaging Can Affect the Psychology of Customers

Packaging for consumer products can be regarded as a psychological stimulus, deliberately designed to influence how the customer reacts to it and decides whether to add it to their shopping basket. Consumers develop an attitude about a product based on all the stimuli provided by the product packaging. In this blog article, we will talk about how packaging can affect the psychology of customers. Just Like a Gift The excitement associated with unwrapping a recently purchased product is comparable to that experienced when receiving gifts. Captivating product packaging is a fantastic method to raise consumer interest in a product and can even boost sales. This is why it is crucial to make a good first impression, especially when it comes to product packaging. The packaging of a product can significantly affect the consumer's emotional connections to it, whether or not they are aware of it. When it comes to initial impressions, details such as quality and color are significant. It is scientifically proved that colors influence human psychology to a great extent. However, it should be noted that they may have different associations depending on cultural backgrounds. While some colors are associated with negative impressions in one culture, they are associated with positive impressions in another. Therefore, it is essential for brands to select colors for their product packaging based on more than just how appealing and appropriate they are for the product; they also need to consider whether those colors have any significant cultural impacts in the market where the products are sold. Moreover, some research shows that how a product is perceived also depends on the shape of the packaging. In general, harder lines and edges are seen as "tougher" and more male, whereas softer, flowing lines are seen as more feminine. But there are some notable exceptions as well. Conclusion No matter how small some details may seem considering the psychology of customers while designing your packages for your brand, they may have unexpected benefits, especially in terms of sales and brand loyalty. We, LuxBoxPack, take account of every little aspect it may create while designing packages. Contact our professionals for further information. ...

How to Use Packaging as a Marketing Tool?