The sharp rise in e-commerce due to the long-standing pandemic epidemic has completely changed the perspective on packaging.
Packaging is an incredibly important element for a brand, no matter what industry it is in. It's a way to convey a message, and in some cases, it can be your first point of contact with a potential customer. Due to the rise of e-commerce, we thought it would be a good idea to use your custom packaging as a marketing tool and revisit some important aspects. We understand the importance of creating a great packaging experience for the consumer, but there are some positive and negative details that companies should consider. Here's what it takes to create an exciting packaging experience.
Packaging as Canvas
Packaging is the way you present your product to potential consumers in the e-commerce environment. (Imagine you're on the same store shelf with loads of other brands online). This will be your first advertising opportunity, similar to the messaging you might see on a billboard or magazine ad. Therefore, your packaging becomes your canvas. Your ultimate goal is to persuade the customer to choose your product. This is why knowing your audience becomes incredibly important. What are your customer's preferences? Their tastes, interests, experiences, habits, and the list can go on like this. Once you've lined up the questions and identified your target audience, you can design and refine the colors, expression, graphics, and typography that make up your packaging.
Personalization
While you can't target your packaging for every person who might buy your product, there is always a place to consider the consumer as well. Personalization can mean creating packaging that tells your brand story or speaks candidly to your consumer demographic. An example of this would be generation marketing. What are Gen Z and Millennials oriented and interested in? Does this status include a specific image, color scheme, or slogan? You can also consider investing in custom shipping boxes to stand out in e-commerce.
Transparency
Packaging transparency is where you build trust with your customers. This essentially means that you are honest about what your packaging says, what ingredients are listed, and what your product is. The food industry provides great examples of transparency. The same cannot be said for sectors such as health and cosmetics. So be clear about what your product can do and what it is. Make sure your package with important information sends an accurate message. If a customer trusts what you say, they will most likely repeat the purchase.
Get Packages That Will Be Your Marketing Tool with LuxBoxPack
You can contact the expert team of LuxBoxPack for the right packages with a well-thought-out strategy and hitting the point, regardless of the sector.
