The idea of brands to create environmentally friendly products is not new. Creating sustainable products and reusable packaging is becoming increasingly popular. The health and beauty industry is also among those participating in this trend. This actually reduces the carbon footprint of brands while attracting the attention of their target customers. One of the ways to create reusable packaging is to create a refillable package design.
How Does Reusable Packaging Work?
Simply put, when a consumer finishes off a reusable packaged product, they are encouraged to bring the packaging back to the store or the brand from which they purchased the product. Brands refill the product to consumers at a lower rate. Refillable items; a wide variety of products, including lotions, face creams, foundation, and much more. This incentive is offered to consumers as a more sustainable option. Instead of repurchasing the same product over and over and causing large amounts of plastic and other materials to be thrown into the environment, the consumer works to reduce their carbon footprint.
Reusable Packaging Samples
Delivery of Refillable Materials at Door
Many companies use a direct-to-consumer approach for refillable products. Delivering refillable packaging to home makes it virtually effortless for consumers to purchase the new product. The ordeal of going to the store when they need to refill their product is thus eliminated from the equation. This easier process persuades the consumer to try it. What's more, if the product is highly appreciated by the consumer, an excellent way to gain customer loyalty is to refill.
Loop ™ is a Swiss-based circular business model focusing on high quality, reusable packaging for CPG brands. This company makes it easy for consumers to buy their favorite products in reusable packaging. Partnering with large companies like P&G, Loop ™ is re-popularizing the old "milkman model" using a system where packaging can be returned and refilled indefinitely. Products of brands such as REN Clean Skincare, Pantene, Dove, and Gillette Venus are delivered to consumers. At the same time, the empty and used packaging is picked up, washed, and refilled before being delivered to another customer. Customers pay a small deposit when they order the package. This deposit covers 100 or more usage cycles. When the consumer has finished the product, they can decide whether they want the product to be replenished or not. If they choose not to replenish their product, their deposit will be refunded.
High-Quality Cases and Refillable Pods
The other way brands use the refillable packaging system is to use a refillable pod. This refillable pod is made of recyclable or biodegradable materials and contains less non-biodegradable material than standard packaging.
Kjaer Weis: Kjaer Weis, a luxury beauty brand, is one of those that have embraced the eco-friendly trend of refillable pods. The cosmetics brand offers a bag as its main package that can be repeatedly filled with the product. This compact design is beautifully designed and made of high-quality metal, which aesthetically pleases the consumer. Although it is more expensive when purchased as such, its longevity and cost-effective refilling save the consumer money over time.
Olay Regenerist Whip: Another popular example of refillable packaging is the Olay Regenerist Whip container. The original container contains a full jar of humidifier and comes with a 100% recycled and re-recyclable refill chamber. When the original product is empty, consumers can put the capsule inside the jar, reducing the number of non-biodegradable packaging materials going to landfills.
In-Store Refills
Some brands encourage their consumers to refill their products in the store. In fact, research shows that in-store refills will soon become one of the mainstream packaging trends. Many brands, including the example below, have started creating refillable packaging to reduce their carbon footprint.
L'Oréal Professionnel's Source Essentielle: L'Oréal Professionnel's Source Essentielle shampoo is a product in the trend of in-store refillable packaging. The Source Essentielle shampoo bottle is designed in a square shape to hold the most productive in the least amount of packaging possible. At L'Oréal Professionnel, it allows consumers to fill shampoo bottles directly in the store, which saves the amount of plastic a new bottle would need. It helps protect nature.
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