Research shows that 70% of purchase decisions are made on the shelf during grocery shopping. The reason for this high rate is not only the price of the products, but also the packaging design, which has a significant impact on consumer purchasing decisions. When you complete your products with eye-catching packaging designs, your packaging can turn into a silent advertisement for your product. In this blog post, we will discuss how to bring eye-catching packaging designs to life by drawing inspiration from creativity.
Effective Packaging
Packaging is a critical element in creating brand identity. As one of the visual materials you present to your target audience, packaging provides an idea about your brand. To create a positive perception, you should implement creative packaging designs. Packaging is an effective tool to differentiate yourself from your competitors and increase your sales, as it plays a significant role in the decision-making process of your target audience, which encounters many brands during their shopping journey.
The Impact of Eye-Catching Packaging
While the act of purchasing is often thought to be a rational decision, studies show that emotional decisions play a more decisive role. Many people act on their emotions during the purchasing process and make product choices based on impulsive buying behaviors. An eye-catching packaging design can trigger this process and guide the target audience towards making a purchase decision.
Vibrant Colors Attract More Attention
Humans make decisions based on what they see in approximately 3 seconds. This means that you need a packaging design that can capture attention within that brief period. Using warm and vibrant colors in packaging designs can grab the attention of your target audience on the shelves and make them interested in your product within those 3 seconds. Consumers tend to spend more time and are more likely to examine products on shelves dominated by colors that make them feel motivated, energetic, and lively.
Make Shopping Experience Enjoyable with Illustration
Include illustrated designs in your product packaging that appeal to your target audience's preferences. To do this, you need to have previously identified your target audience's preferences. You can push the boundaries of creativity by collaborating with illustrators who appeal to your target audience and offering different designs.
Be Visible
When you think of the layouts of market shelves, you remember that the same products are lined up side by side. So, a target audience that will buy water sees many water brands' products lined up on the shelf. Therefore, a packaging design that differentiates you from your competitors is important. In your packaging design, you should be able to show your target audience what you have that your competitors don't.
Don't Forget to Provide Information While Being Eye-Catching
Providing information to the target audience is just as important as getting the product's attention. Therefore, don't give up on providing information to make the packaging design eye-catching. To include informative content in your packaging design in an eye-catching way, you can use contrasting colors or different graphic solutions.
If you want to differentiate yourself from your competitors and increase your sales with eye-catching packaging designs, you can contact Luxboxpack right away.
