Using Attraction Marketing to Grow Your Business

26.04.2024

Especially in recent years, attraction marketing is a widely used method by a range of businesses, including packaging brands. For small businesses and network marketing companies, showing people how your product or service improved your own life is key to successful attraction marketing. In this blog article, we will talk about using attraction marketing to grow your business.

What is Attraction Marketing?

According to the marketing method known as "attraction marketing," you can attract customers to your brand's product or service by demonstrating how it has enhanced your life. This is accomplished by comprehending the issues faced by your ideal clients and offering free and insightful material to address those issues. It applies to all company models, including network marketing, online coaching, professional services, and eCommerce.

How to Perform?

The first step in beginning attraction marketing is to learn everything there is to know about your target market. For people to connect with your business, you should tell an authentic story. The majority of people prefer ads that have a clear narrative. You may make an irresistible offer once you've captured people's attention with an interesting, conversational story. Now that you’ve attracted the right audience with an engaging story, it is time to solidify your success with attraction marketing by consistently engaging with people.

Attraction Marketing and Packaging

Successful package design and the packaging itself are the results of the involvement and the work put forth by marketers, designers, and customers. Hence, the packaging is a major instrument in modern marketing activities for consumer goods. The task of the package is to sell the product by attracting attention and allowing the product to be contained, utilized, and protected. The fact that packaging plays a critical role in the purchasing decision should always be kept in mind.

Conclusion

LuxBoxPack, having the vision to consider every aspect of packaging in your marketing strategy, offers a wide range of packaging options for your brand. Contact our professionals to learn more.

2021 Packaging Trends

The new year is approaching, with many innovative packaging designs. With exciting colors, packaging structures, illustrations, and other designs, the packaging is predicted to be of great importance in the e-commerce world next year. In addition to new packaging industry trends that will emerge in 2021, packaging trends continue to grow in popularity from 2020 onwards. Integrating Storytelling into Packaging In an increasingly competitive world, companies need to go further to highlight their products. A well-designed package alone is no longer enough to make an unforgettable effect. In addition to a strong packaging design, an effective way for consumers to better connect with your product is to create packaging that tells a story about your brand's values. Unboxing experience, especially important for e-commerce packaging. When a consumer orders a product online, the consumer does not have the advantage of touching and interacting with the product before purchasing. The first time they interact with your product is after purchase. Your product will have a positive impact on the customer when it has fun and hassles free experience after interacting. What's more, a memorable unboxing experience that tells a story can be memorable to the consumer. Sustainable Packaging Consumers are now more environmentally conscious and are striving to reduce their carbon footprint and buy more sustainable products. According to a study conducted by CGS in November 2019, it is estimated that consumer concerns about sustainability will continue to increase in the coming years. Using less material for your packaging without compromising the integrity of the product is one way to create a more sustainable product. Using recyclable or biodegradable materials in packaging is another sustainable application method. Mi̇ni̇malism Minimalism will continue to be a popular trend for packaging, as in 2020. It appeals to the eyes with its minimalist aesthetics, clean appearance, simplicity, and clear emphasis on what the product is/does. What's more, the minimalist packaging is also in line with the sustainability trend. Because a minimalist design generally requires less packaging material, consumers believe it to be a more sustainable product. Retro-Futurism Even though “retro” and “futurism” seem to be opposed to each other, when these two elements are combined, they create a very harmonious design that is pleasing to the eye. With the feelings of nostalgia created by retro design and the emotions of the futuristic concept, the designs have a great impact on consumers. Neon colors, striking gradients, and retroelements in typography and logos will become more popular on the shelves in 2021. Carton Packaging With the growth of e-commerce exchange, cardboard packaging and rigid boxes will start to have a dominant presence in the packaging industry due to their durable structure. However, the popularity of e-commerce alone will not be the only reason this packaging structure will increase in 2021. Because paper-based packaging is sustainable, it becomes a suitable option for fast-moving consumer goods and points of sale. Stay Up-to-Date on All Packaging Trends with LuxBoxPack The packaging industry is constantly changing when it comes to popular trends. Stay tuned and consult LuxBoxPack's packaging experts. We'll help you find eye-catching designs that match both the latest trends and your brand. ...

3 Ways to Use Box Compartments in Packaging

Wondering how to use compartments in your packaging? Below are 3 examples of how you can use comparted packages for your products. Does your product need to stay in place and upright? Or is it fragile? Need to maximize space in a small packing box? Want to prevent products from touching each other? If so, comparted boxes might be the solution for you. Box dividers can not only separate different types of products in a package but also protect your products. If your items in the package are fragile, these box sections can prevent them from being scratched or broken. Box sections also maximize available space in the box by allowing multiple products to be shipped in the same package. Box Divider Material Types Box dividers need to be sturdy and stand-alone rigidly. The most common types of materials for box dividers are: Corrugated Dividers- Due to the structure of the corrugated, the dividers are thicker. It is excellent in protecting your products during the shipping process. Cardboard Dividers - These types of dividers are thinner as they do not have corrugated, but are perfect for separating light items in a box such as a folding cardboard box. Plastic Box Dividers - These are typically used for food products such as biscuits or chocolate. As a result, if your products are more fragile and heavy, you can choose corrugated cardboard box dividers. How to Use Box Dividers in Packaging Below you can find 3 ways to use the most suitable compartment box for your brand and product. 1- Compartment Boxes for Wine Bottles If you ordered wine or beer to be delivered to your home, you may have received each bottle in a single separated shipping carton with box dividers. Because these bottles are usually made of glass, they are more fragile and susceptible to damage during shipping. This is why most companies choose to use corrugated partitions to protect glass bottles in transit. 2- Compartment Boxes for Fragile Accessories For fragile accessories or objects, it's best to use box dividers instead of wrapping each item in bubble wrap. Because box dividers ensure that your products are not scratched or broken in motion. 3- Compartment Boxes for Food If you love dessert, you may have bought a box of chocolates or half a dozen cookies to indulge in. Most of the time, you probably don't even notice the box sections in the middle of the beautifully decorated chocolates or cookies. Box dividers not only prevent food items from clumping together, but they are also important in helping you organize your items, especially if you have mixed items. Integrate Compartment Boxes into Your Packaging Now with LuxBoxPack Comparted boxes created with solid and elegantly designed box dividers designed by the LuxBoxPack team will add value to your brand. You can contact the creative team of LuxBoxPack right away. ...

Changes in the Packaging Production Sector

According to the research conducted by Simon-Kucher & Partners, the two most important trends for the paper and packaging industry in the last 5 years: sustainability and digitalization. It is predicted that the importance of these trends will increase gradually and that they will directly affect the product management, value chain, sales, and pricing processes of the manufacturers by getting stronger in the next 3 years. Especially the pandemic period plays an important role in the spread of these two trends. So how can companies adapt to the effects of sustainability and digitalization trends that have accelerated with the pandemic? The sustainability trend has been a growing trend during the 2010s, usually with the corporate responsibility activities of governments and brands. However, in recent years, it is seen that the main lines of the trend have changed and large companies are now looking for sustainable options. Big companies like P&G, Pepsi, Unilever have come a long way in finding packaging that is 100% recyclable or biodegradable. Therefore, the sustainability trend, which will gain more importance as we approach 2030, will become an even more critical decision point in purchasing processes. However, it seems that many companies in the manufacturing sector are still not actively catching up with this trend. Therefore, there are a few actions that paper and packaging manufacturers who want to catch up with the sustainability trend should take. These are on R&D and product strategy. R&D Brands should add sustainable products to their existing R&D plans to meet market demand. It should be ensured that product options are ready to meet the needs of customers until important change dates such as 2025 and 2030. Product Strategy The number of sustainable options in the product portfolio of brands should be increased. For non-sustainable products, brands should identify sustainable options that can replace these products with a product life cycle perspective. The digitalization trend has emerged as an important trend as well as sustainability, with the great impact of the pandemic. Digitalization, which has been going on since the beginning of the 2000s, has started to become effective in the paper and packaging industry, albeit later, in recent years. Contrary to expectations, the main process that is expected to be affected the most by digitalization is known as sales processes, rather than innovative solutions such as smart packaging. Therefore, there are a few actions that paper and packaging manufacturers who want to catch up with the digitalization trend should take: Planning Digital Touchpoints With digitalization, contact points with customers began to increase and differ. Many new channels such as online purchasing options, order interfaces, and social media stand out as important contact points for paper and packaging manufacturers. Brands should use omnichannel at customer touchpoints to stay one step ahead of the competition in the market. Therefore, establishing teams such as telesales, multi-channel customer service, online technical support within the sales team should now be the first priority for manufacturers. Standardization of Sales Processes Brands need to design their sales processes in line with the digitalization trend and standardize them both internally and at the customer base. With the reduction of time spent on activities with the digitalization in these processes, the additional time that arises needs to be rescheduled and the necessary human resources for sales teams need to be reviewed. Follow Packaging Industry Trends Closer with LuxBoxPack! Follow LuxBoxPack closely to reach developments and new trends in the paper and packaging production industry easily and quickly. So, get the information you need for your brand right away and get one step ahead in the industry! ...

Packaging in E-Commerce: The Importance of Innovative Designs

Along with the concept of the new normal that comes with the pandemic, many of our habits have changed. During this period, when we should stay at home as much as possible, our shopping habits also changed. This change has also radically affected the business sector. As brands began to turn to the e-commerce sector, the market showed rapid development. Increased competition and the proliferation of brands now mean more options for customers. That leads to the risk that the share of brands in the sector will shrink. Along with the inability of customers to buy products from the store, the brand's view and first impression process also differed. Now the elements that will make the first impression between the consumer and the brand are packaging and internet sites. In this case, for your brand to stand out from other brands in the sector, as LuxBoxPack, we recommend that you develop innovative box designs. To mention the importance of this issue in detail, we will explain the importance of innovative box designs for your brand operating in the e-commerce sector in this article. Keeping Up With The Changing World If you have a brand in the e-commerce industry, the first thing you need to do is following the trends. Remember that when you deliver the product to the customer, the first thing he/she will see is the box of the product, not the product. In other words, if you want to sell your product, you should present it with beautiful packaging. What do we mean by beautiful packaging? As can be seen from the name, the consumer consumes. Consumers love and follow new trends, fashion, in short, innovation. That can be considered herd psychology in the theory of consumer behavior. The popular always wins. Follow the trends related to your brand in the industry, see what your competitors are doing and take what you perceive into action. With your innovative box designs, you can influence your customers and increase loyalty to your brand. Customized Packing We talked about how the popular is always winning. But there are some points to be careful about at this stage. Along with the growth in the E-commerce sector, many brands are adapting to the steps we are talking about. It is important to turn to customized designs to stand out among these brands. In addition to keeping up with trends, to make the customer feel privileged, emphasizing that your designs belong to your brand will benefit to increase brand prestige. Making the customer feel that you care not only about the quality of the product but also about every stage from production to transportation greatly increases the memorability of your brand. You can stand out among other brands by making small innovative touches in-the-box designs you have prepared. Innovation in Special Occasions and Periodical Designs We know that most brands care about special days like Mother's Day, Father's Day, Valentine's Day. It is also possible to come across many periodic designs, such as designs made during seasonal periods and Christmas periods. If you have a brand in the e-commerce sector, it is very important to make special designs for special days. But the advice we will give for this step will be a little more detailed. Bringing your brand forward along with the variety of brands in the market cannot be achieved only by paying attention to special days. But it will be quite easy to highlight your brand in the sector with innovative thoughts such as, a brand touch that can be used in seasonal designs, renewing a slogan identified with your brand according to this special day in the designs you have prepared specially for Mother's Day, combining colors that represent your brand together with red, which is the first color that comes to everyone's mind for Valentine's day or periodic changes in box designs that you have prepared for Christmas, suitable for the Christmas pattern. Choose LuxBoxPack to Combine Innovation with Quality! Bring your innovative designs to life with LuxBoxPack's box options for every brand and every product! With its vast experience and exclusive printing techniques, LuxBoxPack is ready to add value to your brand! Contact us for detailed information! ...

How To Boost Your ROI For Custom Packaging?

As the competitiveness of the packaging market has been evolving with the passage of time, custom boxes have become even more diverse and innovative. Custom packaging boxes have helped various businesses including new entrepreneurs and small organizations. In this blog article, we will talk about how to boost your ROI for custom packaging. What is ROI? Return on investment (ROI) is a performance measure used to assess an investment's effectiveness or profitability or to compare the effectiveness of several investments. ROI aims to quantify the amount of return on a specific investment in relation to the cost of the investment. ROI is calculated by dividing the benefit (or return) of an investment by the investment's cost. A percentage or ratio is used to represent the outcome. Professionalism Innovative concepts can help customized packing boxes improve. A business might find ways to boost sales by using unique packaging boxes. For your products, custom packaging boxes offer security and better storage. Several concepts can be presented, and in-depth assistance from experienced professional designers can be obtained in this regard. Most businesses are inclined to offer their customers free design assistance. If you provide excellent customer service, you are more likely to keep consumers for an extended period. The finest way to generate income may be through custom packaging boxes. You won't succeed if you act in an unprofessional manner. Qualifications Any company building packing boxes from scratch must be aware of the specifics of custom box packaging, which has its own advantages and disadvantages. It's helpful to have knowledge of packaging boxes. Each box design has advantages of its own. These points can help you make money if they are applied properly. Nothing can stop a designer from achieving a fair share of market success if they have a firm grasp on which styles are most suited for which products. You can contact LuxBoxpack to learn about the advantages we mentioned and to find packaging boxes suitable for your brand identity and products. Conclusion High ROI rates are determined by the trends of each period. Planning a strategy by these trends will increase your success rate. You can increase your chances of success by following the general packaging rules apart from trends. Consult LuxBoxPack for successful and one-of-a-kind packages, and make use of the packing boxes that you can design for your brand. ...

THE COLORS PREFERRED IN THE CHRISTMAS GIFT PACKAGES

These days when we are halfway through October, the rush for gifts for the New Year has begun. People have already started to get the most special gifts to celebrate the new year of their loved ones. As always, the packaging of the gift draws attention as much as what's inside. Companies also pay special attention to this period to choose their products as Christmas gifts. Effect of colors We have already mentioned how the colors preferred in packaging and box designs have a great impact on convincing the consumer. This situation intensifies its impact towards the end of the year and reaches its climax. Colors of Christmas When it comes to the New Year and Christmas, the first colors that come to mind are of course red and green. So that these two colors are considered a part of the New Year and Christmas spirit. Black, white, gold, silver, and copper colors come to the rescue of those who want to make small touches to the Christmas spirit. Of course, packaging and boxes in other colors await those who want to buy or prepare a different gift. You can choose LuxBoxPack for packaging and box designs that will warm the hearts of your loved ones on New Year's Eve. At LuxBoxPack, you can find a hand-made box, cardboard box, corrugated box, and luxury cardboard bag designs that will highlight your products with quality printing methods and the use of correct colors. You can contact us immediately to get information about our special solutions. ...

Special Box Types for Valentine's Day in E-Commerce Sector

Valentine's Day is approaching and consumers are already thinking about the gifts they will receive. For gifts to be bought on special occasions such as Valentine's Day with LuxBoxPack, it is important that the packaging of the products also take on a romantic atmosphere specific to this special day. In this way, you can add a suitable appearance to your brand on special occasions and make the gifts more meaningful and attractive. Therefore, it is of great importance to make special packaging designs for Valentine's Day in the e-commerce sector. Share the spirit of Valentine's Day with your customers with LuxBoxPack. Now let's examine the box types and features that LuxBoxPack specially selected for Valentine's Day. Chocolate Box Chocolate is indispensable for every special day. It is always the desserts that accompany every happy moment. So who can say no to chocolate to be eaten with a nice wine on Valentine's Day and a chocolate box that will make that moment unforgettable? Turn your customers' most romantic moments into a visual feast with LuxBoxPack designed chocolate boxes. Add a glow to the night with laminated coated chocolate boxes that shine by candlelight. You can give the shape you want to the chocolate boxes, which are among the hand-made box types, and reflect the design you want to your boxes with offset printing techniques. Textile Box Add a different dimension to the packaging of textile products, which are indispensable gifts for Valentine's Day, with the help of LuxBoxPack. You can add the most eye-catching Valentine's Day design with offset printing to a luxury corrugated cardboard box. Regardless of the textile product, you can get a box design in the desired size and color that will impress your customers. By choosing a windowed textile box, you can show your customers the elegant stance of the textile product inside. Wine Box Wines, almost the first product that comes to mind when we say Valentine's Day, deserve a special design. On the night of Valentine's Day, the wine box should be as eye-catching and aesthetic as the wine bottle. There should be a sparkling wine box next to a sparkling box of chocolates. Choose the best designs for Valentine's Day for wine boxes from the luxury corrugated cardboard box family with LuxBoxPack. In this way, your wine can have a stylish appearance and at the same time be protected safely. Perfume Box The other most important factor of Valentine's Day is fragrances. Gift perfumes bought to make sense of today should be presented in perfume boxes suitable for this special day. You can give special shapes to the meaning of the day and add the most special designs to the perfume boxes, which are among the hand made box family of LuxBoxPack. Candle Box Candles are the most special items that change the ambiance of a special night. Let the glow of LuxBoxPack candle boxes illuminate the environment before the candles light up the night! Just like perfume boxes, you can apply the desired design with the offset printing technique to candle boxes, which are one of the hand-produced box types. You can also double the brightness with the extra lamination process. Reflect the Value of Your Brand with LuxBoxPack's Valentine's Day Designed Boxes LuxBoxPack is ready to help your brand in the best way possible by producing Valentine's Day designs for your products in all areas of the e-commerce industry. Contact our LuxBoxPack expert team immediately for many printing, packaging, packaging, and box design suggestions for Valentine's Day, and we'll help you improve your brand and increase your customer satisfaction! ...

How Can You Customize Your Packages?

Packaging is the simplest way to create a bond with your customers and convey your message directly. Because of the crucial role of packaging, most companies pay attention to every detail of their packaging styles. Hence, if your desire is to stand out among other rivals, you should add additional value and elaboration to be remembered by buyers. There are several initiatives that would be taken on the way to remarkable packages; here we have compiled three vital suggestions as a lifesaver. Compatible Packages for The Product A product and its packages must be in harmony to complete each other. This will be enabled by preferring similar sizes, shapes, or colors of packaging with the products. Hence, your product and its packaging appearance will be remembered as a pair. Promotional Sample Especially for the first order of the customers, you ought to add sample products because the buyer’ choosing your company as a first-time becomes the meaning of the curiosity of your products. Thus, by adding sample products, you can induce the customers to prefer you to forthcoming purchases. Add Your Logo A logo is accepted as the representation of the brand in the eyes of clients thanks to being utilized on various platforms associated with the products, including social media, websites, stores, commercials, and packaging. Therefore, adding your logo both inside and outside the packages will be paid attention to by the person who makes the unboxing, and takes place in the minds. Those suggestions have a prominent impact on packaging and the brand image, but you should acknowledge that there are several other points to take into account in the process of package design. We are here as LuxBoxPack to find solutions to your issues and improve your packages. Please reach out to us via our website concerning any questions or problems with the packaging. ...

The Art of Creating Unique Gift Sets

When we talk about birthdays, anniversaries, and celebrations, we mean that we go to events hosted by our loved ones almost every month for such occasions. Of course, showing up to birthday parties or other celebrations empty-handed is insufficient. That's why we keep gift packages on hand at all times. Since the gift package is so continuous, the interest of the brands in the subject is also in a different dimension. Choosing a gift wrap or box is almost as important as choosing an item nowadays. Because the gift package allows us to make a good first impression and increase excitement. For this reason, brands are in search of solutions that will raise the sense of curiosity and excitement in people through their own corporate identities. To be honest, gift wrapping is the most enjoyable part of special occasions. All of the surprise would be lost if the receiver could see what the present was. As a result, the feeling of hiding the identity of the gift is entertaining in and of itself. Exactly, for this reason, it is crucial that the gift packages to be designed hide the product from the outside and fuel the perception of surprise as much as the aesthetic touch. In this blog post, we will show you how to make distinctive gift wrapping. What is a Gift Box? The main and primary role of the gift box is to provide a beautiful appearance and complete protection to the product inside. Apart from protection, it should always be attractive enough to arouse curiosity. In general, gift boxes are made of materials such as cardboard, thick paper. Paper gift boxes are extremely durable and reusable. For this reason, it is seen that manufacturers are also turning to these papers. In addition, such boxes do not harm the environment when they become useless. The approach of individuals to gift boxes differs from the approach of brands. The package to be created for an individual gift may be exaggerated, costly, may not make a special effort to protect the product, and may not act according to the market it is connected to. However, the approach to gift boxes prepared for brands should be completely different. Boxes should focus on curiosity and excitement, but should not overdo it and confuse people. Since it will be produced in mass production, its cost should be considered. A material and design should be made that can protect the product. Designs should be made according to the market in which it operates, the habits of the target audience, and the competitors in the sector. In light of the above-mentioned issues, you can seek the help of LuxBoxPack experts to design gift boxes specific to your brand's corporate identity. Environmentally Friendly Gift Boxes Environmental awareness has become an even more important issue for brands in recent years. The reflection of this issue on box and package designs is of course undeniable. By producing environmentally friendly gift boxes, you can both strengthen the image of your brand and pave the way for reuse. A cardboard gift box, for example, can be used to build a flower vase, a photo frame, and so on. When compared to a plastic gift box, this eco-friendly gift box decomposes organically and swiftly. You can use Kraft paper as eco-friendly gift wrap. By using Kraft boxes, you may save money while also encouraging your loved ones to be environmentally conscious. All this approach can help you become more sensitive and powerful in the eyes of the target audience. Conclusion You can create unique package designs for special and precious days and strengthen the bond with your target audience. Remember to focus on the audience, not the single person. You can take a step in the right direction about gift packages by contacting LuxBoxPack, which analyzes you and your target audience in the most accurate way and creates creative gift packages suitable for your industry. ...

Vegan Box Designs and Materials

Veganism is a lifestyle that requires not using any food, clothes, cosmetics, etc. containing any kind of animal products. Although veganism is only associated with eating habits, being vegan involves not using animal products, even in the glues you use. From this point of view, we can say that whether the boxes are vegan or not depends on certain conditions. Among the raw materials used in the production of decorative boxes and packaging today, the most controversial ones whether they are vegan or not are paint types, glues and coatings of some cardboards. Some of these substances are “navegan” due to the thickeners, gelatin contents and oils. Therefore, we can state that a vegan product should be prepared without navegan ingredients. In short, there are features necessary for a box to be vegan, and these features are not only related to the outer appearance of the box. Vegan Paints Unfortunately, most dyes are made using animal skins or body oils to a certain extent. For these floating vegans, it is much more reasonable to turn to alternatives that contain less color and dye in box selection. Paper coating or synthetic dyes can be preferred for a colorful preference. Vegan Adhesives It's not easy to talk about vegan alternatives, especially when it comes to glue and cardboard polishes. Therefore, non-glued or non-polished options should be considered in box preferences. For this, alternatives that do not contain glue, popularly known as "snap-on", can be used. Correct Address of Packaging: LuxBoxPack The right address for any packaging solution you want, LuxBoxPack! Contact our team for a packaging solution that suits you. ...

Using Attraction Marketing to Grow Your Business