The Contribution of Customized Packaging to Brand Value

30.04.2024

Brand value plays a critical role in establishing any business as a sustainable entity in a competitive market. To enhance this value, many businesses employ various strategies and tactics. However, customized packaging stands out as one of the most effective strategies. In this blog post, we will provide information about the contribution of customized packaging to brand value.

Creating Visual Identity: Customized packaging helps you establish your brand identity and uniquely showcase that identity. Elements such as colors, logos, patterns, and fonts are used to introduce your brand. This makes it easier for consumers to distinguish your brand from others.

Communication Tools: Packaging is used to convey important information about your product. Content, usage instructions, and other essential details can be printed on the packaging. This ensures that consumers have knowledge about your product.

Sensory Experience: Customized packaging allows consumers to experience your product through touch or visual inspection. High-quality and aesthetically pleasing packaging can lead to a more favorable assessment of your product.

Building Loyalty and Commitment: Customized packaging can foster brand loyalty among customers. Designing unique packaging for your brand can help customers prefer your products and build a loyal customer base.

Competitive Advantage: Customized packaging can help you stand out among your competitors. Uniquely designed packaging can capture consumer interest, providing a competitive edge.

Conversion and Sales Increase: Visually appealing and informative packaging can encourage consumers to make a purchase, contributing to increased sales.

In conclusion, customized packaging is a powerful way to enhance brand value. When designed correctly, customized packaging increases brand recognition, improves the consumer experience, and distinguishes you in a competitive market. Therefore, you may consider incorporating customized packaging as part of your brand strategy. For more detailed information on this topic and to integrate customized packaging into your brand, you can contact LuxBoxPack.

2022 Packaging Trends

With the new year, many new innovative packaging designs are getting ready to appear. Exciting designs, colors, and options are thought to set the trends of 2022. With the emergence of new packaging options, it is expected that the packaging trends in 2021 will continue to have an impact. Sustainability The sustainability trend, which has been going on for a while, seems to continue in the same way this year. The trend, which aims at minimum harm to nature and can be explained as the use of reusable or recyclable materials in package designs, seems ready to continue its popularity in 2022. It seems that the continuation of this trend this year will further highlight the recyclable and sustainable kraft boxes and corrugated cardboard boxes. It would also be appropriate to expect that the breakthroughs made or to be made at the recycling level will also have an impact in this direction. At the same time, we can state that these themes can also find a place in the boxes as a social responsibility and conscious action. In short, the situation and social atmosphere of our planet will cause us to see the concept of sustainability in box designs. You can contact LuxBoxPack for different Kraft and corrugated cardboard box options. Simple Text and Explanations One of the trends of 2022 is about the texts and explanations on the packaging of the product. One of the packaging trends of this year is that the descriptions of the product are not too complicated, do not show the product as it is not, and the packaging design is simple and understandable. It seems that a cleaner and clearer communication language and direct messages will form the trend of this year. It would not be wrong to say that minimal text designs as well as minimal designs will be on the rise in this direction. Clarity and simplicity, one of the most influential trends of the post-COVID era, will find a strong place in the boxes. We can say that a cleaner and clearer communication language and direct messages will form the trend of this year. QR Code It seems to have spread to e-commerce packaging designs, which are increasingly proving and increasing their importance today. It seems that QR codes, which direct your customers to your website, especially your products and catalogs, and provide information about the date and a serial number of the product, will be one of the new trends of this year. We can easily state that QR code technology, which is of great importance in terms of accessibility and convenience in marketing, will become a common element in box designs. It may become very common to see this technology in our boxes, where video and routing will be effective. With LuxBoxPack's feature to customize your box designs and add the details you want you can place a QR code on your packaging for your product. Transparent Packaging Transparent packaging, which will allow the product to tell itself, is another trend of 2022. The transparent packaging, which will also stand out in terms of organic and healthy products, will allow these products to convey the message they want to convey more completely and neatly. In addition, it is possible to say that transparent packaging will be effective in terms of gaining importance of transparent figures and polishing other in-box details. Conclusion There are many new and ongoing packaging trends in 2022, especially the trends we mentioned. By getting support from the experts of LuxBoxPack, you can keep your brand's packaging in line with the trends and stay up to date. ...

Suggestions On Kraft Box Designs

The design of your box is as important as the design of your product. The boxes that you will design in harmony with your product and brand are so essential that your customer can change their minds whether buying a product or not. Therefore, you must make careful choices when designing your boxes and make decisions based on your analysis. What is Kraft Box? Kraft boxes are made of kraft paper produced from pulp wood fibers. These wood fibers contain cellulose and lignin. Lignin holds the fibers together and gives them their brown color. Kraft paper does not need to go through any processing to reach a stylish brown. One of the advantages of kraft paper is to adopt an environmentally friendly approach while capturing this color. Why Should You Use Kraft Box? There are many reasons to use Kraft boxes. The leading of these is the kraft boxes are 100% recyclable. You can make a great contribution to the recycling process worldwide by using kraft boxes for your brand. Kraft boxes are difficult to cover due to their rough texture. Since coatings are difficult to separate from the paper, it complicates the recycling process. Kraft paper has a reverse situation that makes it environment-friendly. Another reason to use it is that kraft cardboard is strong and durable. A thick surface makes it resistant to damage, moisture, and heavy use. Using kraft paper with these properties will be profitable for both your brand and your customers. You can contact LuxBoxPack to get suitable kraft boxes for your products. Kraft Box Designs With many different types of kraft cardboard and different design options, you can offer your customers suitable packaging options. By presenting foldable kraft boxes to your customers, you can create an option that can be used for different purposes. By using kraft boxes with transparent lids, you can both benefit from the advantages of the kraft box and give your customers an idea about what is inside the box. Finally, you can get extraordinary options by designing oven packaging type food boxes with kraft paper. Conclusion Offering different options of Kraft boxes to your customers means having many options that can satisfy them. You can contact LuxBoxPack to choose among the kraft box models that will satisfy your customers. ...

Most Preferred Technology Box Products in Ireland

The technology sector is one of the sectors with a significant share in the Irish trade sector. That is an indication that there are quite a lot of brands in the industry. If you have a technology brand in Ireland, you have to look out for multiple factors in that competition. Among the many factors to be considered from the stage of production of products to the stage of reaching the consumer, one of the most important is the preservation of the product. Technological products should be well maintained due to their sensitivity and should not be damaged during their transportation to the consumer. In this article, we will talk about the most preferred technology box products in Ireland as LuxBoxPack. You can also take your brand one step further in the field of technology by choosing the ones that are suitable for your brand from these products. Printed Kraft Boxes LuxBoxPack's printed kraft boxes offer the durability to ensure that your products are not damaged for your brand in the technology field. In addition, LuxBoxPack is open to your designs with its offset printing technique service. You can easily implement your designs with printed Kraft boxes that reflect the reliability and prestige of your brand in the field of technology. The fact that the product is recyclable and environmentally friendly will also increase your brand value from the point of view of your customers. Technology box Technology box, as the name implies, is a type of box designed entirely for the protection and transportation of technological products. It will be the perfect choice to keep your products intact and deliver them to the consumer. At the same time, you can easily reflect your product images and designs. This product is a highly preferred product of LuxBoxPack in the field of technology. Promotion Box The promotion box is quite a logical choice for the smaller and more sensitive products you sell in the technology field. You can present your products that need attention when carrying, such as watches, headphones, chargers, and contribute to your customer experience with this product with a stylish design. Bag Box LuxBoxPack's technology-available bag boxes allow your large and heavy items to be transported without shaking or damage. Creating both a convenient and stylish image with its easy hold, bag boxes help increase the customer's confidence in you by providing security for your products. Check out LuxBoxPack Packaging Solutions for Your Tech Products! LuxBoxPack is ready to help your brand with multiple packaging ideas and expert printing techniques! Contact the LuxBoxPack team for product boxes suitable for your brand in the technology field! ...

Gable Box

Gable boxes are one of the most functional and versatile packaging options. These boxes combine the best characteristics of a bag and a box into one complete packaging solution that works just great. They are easy to carry and easy to customize. No matter what your products is, gable boxes offer great portability. The lock system makes sure the box doesn’t open easily, and it keeps your product safe and secure no matter what. Gable boxes are also made with eco-friendly materials, so you don’t have to worry about its impact on nature. ...

Using Paint in Boxes

One of the most crucial parts of the expression created by the boxes used in packaging is the color. The colors of the boxes are an important element in understanding the contents of the box and its intended use. However, the paint is not the only factor that determines the effect and properties of paints, the texture created by the paint on the box, the smell of the paint in some scenarios and most importantly its content makes a difference in this regard. When the subject is box painting, the floor on which the paint is made and the relationship of the floor with the paint also gain importance. For this, the type of cardboard on which the packaging is made is preferred in a way that does not refuse or ripple the paint. Paint Types Water-Based Paints: This type of paint, also known as acrylic, is frequently used in box painting because it is water-based and has very easy use. Another important feature of this variety is that it is a more suitable option for people with allergies, as it is mild in odor care. Oil-Based Paints: Oil-based paints are generally produced using animal fats. This type of paint is not vegan, can have a strong odor if not processed synthetically, and is more difficult to use and apply compared to acrylic paint. Spray Paints (Aerosol Paints): Because spray paints are formulated as a gas mixture, they can trigger allergic reactions. Aerosol-based paints are mostly odorless after treatment. The compatibility of these types of paints with the materials used in box making is not very high. Boxes Prepared with Paints Suitable for You are in LuxBoxPack. Contact us now to take advantage of our exclusive box solutions! ...

Foldable Rigid Box

Rigid boxes are often used in luxury packaging because of the weight, strength, and firmness expressed by their construction. Rigid boxes are durable because of the paper wrap that is added to the exterior of the high quality grey board that give the boxes their shape. The interior of rigid boxes are always covered by a paper liner that carries a consistent look and feel during the unveiling process. Additionally, the embellishments are written on a paper that is then wrapped around the outer board. This paper will be used on the exterior and inside of the package to give marketers the ability to display main branding and graphics on the packaging. Unlike normal rigid boxes, foldables are shipped to you in dieline format. This feature makes it very convenient to ship these boxes, or store them in your warehouse and enables you to just fold your box easily whenever you’ll need them. ...

How Packaging Can Increase Sales?

You may lose part of your revenues in fact, if you still think of packaging as a plain box for your product. Sales depend on several factors - consumers' price sensitivity, product selection, prices of raw materials, and the market scope. There's a lot to ponder over. Packaging can, however, be an important driver to promote your sales. You may not be in agreement at first, but this short article will prove that it actually makes sense. Build Your Brand Around Your Packaging Even before the product, packaging allows your brand to speak. See the phenomenon of unboxing as evidence. Packaging is considered to be part of the experience. Subscription boxes are exactly what we're addressing here. The surface, the colours, the weight and the size-they all make the experience possible. Without a word the box tells the story of the brand. Customers Are Willing To Pay More For Original Packaging In only a few seconds, most customers make the buying decisions. It's a myth that we as customers plan for each purchase and have time to consider. In this the price plays an enormous role. It is therefore important that terms such as "smart packaging" are familiarised. In general it is a kind of packaging in which the design solves or breaks a certain problem. One such idea is a Chinese food packaging which is self-heating. Ba Shun Lan Ren has built a package at the bottom with a water-activated heating pack. There are other cool packaging concepts in the development process. Scented packaging is becoming a buzz today, while sustainable and biodegradable solutions are reaching the peak of their popularity. Some brands are born with the mission to share the idea of sustainability. Recurring Customers Thanks To The Premium Packaging Premium packaging improves the experience and also increases the brand's memorability. It thus helps both to gain new customers and to cherish the relationship with the current ones. Promotion on social media can gain your brand new customers. Packaging can also provide returning customers. Starbucks has devised a phenomenal strategy to attract customers by establishing seasonal designs for their cups. Over the years, these beautifully colorful and artsy cups have become a "supporting" image of the brand. Adding Value To Your Sale Paradoxically, the purchase is not the end of the sale. Or at least it's not supposed to be. The sale is supposed to be a whole service. From customer service and quality of production to delivery and packaging. It's all down to making a successful sale. It also ensures that any move in this chain can be used to increase sales. High-quality products are one thing, but your customers will enjoy buying from well-informed and skilled salespeople. They will also enjoy your product more if it is delivered in a well-curated box. Premium, original, memorable - that's exactly what the packaging should be about. Creative Shipping Service Increases The Chance Of Establishing A Bond It is important to deliver the product. Most e-commerce companies use the popular mailing delivery service. It's fast and reliable, but it's also costly and ordinary. However, there are other forms of distribution than mailing and couriers. One choice is to use parcel lockers. They are great for shipping small things in boxes (usually with extra wrapping, such as a poly mailer). There are also companies specializing in extremely fast delivery. In such a case, the parcel will be delivered within a day, or maybe even within a few hours. We hope that these tips come in handy for you to increase your sales! ...

Transparent Packaging Trend

Your packaging designs have many advantages for your brand. Correct and appropriate product packaging can increase the value of your brand, contribute to your branding process, and directly help you increase your sales. In this respect, it is of great importance to pay attention to your packaging designs. You need to design them carefully and figure out the most ideal design points. It's also helpful to keep an eye on current trends and be influenced by them when creating designs. Today, in this blog post, I'll talk about trends in transparent packaging and their effects. What is Transparent Packaging? Transparent packaging, at one point, demonstrates the transparency that customers demand from brands. Being able to see the product gives customers a great sense of confidence and relaxation. This helps them have an idea of the product and get to know the product. In addition, transparent packaging leads to an unexpected unpacking experience because an unpacking experience begins when customers see the product. Transparent packaging is frequently used in the food and cosmetics industries. Before making a purchase in these two areas, it is appropriate for the customer to look at the product and give their opinion. Why Use Transparent Packaging? One of the main reasons for the emergence of transparent packaging was that consumers were increasingly demanding more information about the product. Modern consumerism, started by asking for information about the production phase of the product, then progressed to the part of seeing and examining the product before purchasing it. Therefore, transparent packaging meets one of the greatest needs of modern consumers. In addition, thanks to the transparent packaging, you can have the opportunity to display your product in the special way you want. In this case, it allows you to idealize your product in an advertising campaign and present it as you wish. Your Brand Value and Transparent Packaging The use of transparent packaging will also make a great contribution to your brand value. Because transparent packaging is an indication that you trust your products and that you are not afraid to display them. This puts you in a positive place in the eyes of customers and other brands. On the other hand, using a trend created by consumers in your products will increase your brand value. Using consumer trends and demonstrating that you are up to date will benefit your brand. Applying trends to your brand's products moves your brand forward. For this reason, you should follow and apply them carefully. Contact LuxBoxPack for up-to-date packaging designs that have managed to catch up with the trends. ...

The Importance of Boxes in Logistics

Logistics is an industry that encompasses all processes, from the production of goods to their delivery to customers. Boxes play a significant role in the logistics sector due to their functions such as transportation, storage, and protection. In this article, we will focus on the importance of boxes in logistics and discuss how critical they are to the logistics process. Transportation Function of Boxes Boxes are one of the most commonly used packaging materials in product transportation. A durable and sturdy box is required to prevent products from being damaged during shipment. Boxes used in the logistics industry provide protection against impacts, collisions, and other adverse effects during product transportation. Moreover, boxes of different sizes, shapes, and weights can be selected for transporting different products. Thanks to these features, boxes help ensure the safe transportation and delivery of products. Storage Function of Boxes Boxes also play an important role in the product storage process. Using boxes for storing products ensures the efficient use of storage space and allows for products to be stored in an organized manner. Since boxes can be stacked on top of each other, more products can be stored in the storage area. Moreover, the ease of moving boxes in the storage area enables quick and efficient loading during the distribution process. Protection Function of Boxes Boxes provide protection for products during transportation and storage. The materials used for the boxes should be durable to protect the products from environmental impacts. Additionally, boxes can be equipped with special coatings and insulation materials to protect products from air, moisture, temperature, and other effects. Transformations of Boxes in the Logistics Process The importance of boxes in the logistics process is not limited to transportation, storage, and protection. Boxes are also an important part of a sustainable logistics process. Recyclable cardboard boxes offer a sustainable packaging option and are environmentally friendly. Moreover, proper recycling of boxes helps preserve natural resources and contributes to reducing environmental pollution. In conclusion, Boxes play an important role in the logistics process. Through their functions of transportation, storage, and protection, they ensure the safe transportation and storage of products. Additionally, the recyclability of boxes is important for a sustainable logistics process. The correct selection of boxes can reduce logistics costs and increase efficiency. Therefore, the importance of boxes in the logistics process should not be overlooked. If you are looking for durable box options to accompany your logistics process, you can contact Luxboxpack. ...

Ideal Box Designs for Your Toy Company

Toys that are enjoyable, creative, and imaginative play an important role in stimulating children's imaginations while encouraging their development. However, not only are the contents of the toys important, but so is their packaging. Toy companies should select appropriate boxes to attract customers' attention, deliver the product safely, and present it in an appealing manner. In this blog post, we will discuss box designs that toy companies can use. Eye-Catching and Fun Designs A toy box should be entertaining enough to pique the interest of customers. On the front face of the box, bright colors, patterns, and graphics that appeal to children can be used. Characters or themes appealing to children can be featured on the front of the box, making it easy for customers to identify the product. Such box designs will catch the attention of children and parents while shopping, encouraging them to buy the product more frequently. Designs that Emphasize Product Safety Both the toy's safety and its packaging are essential. The box design should be organized to emphasize the product's safety and age appropriateness. On the boxes, for example, phrases such as "Safe and Tested" can be used to emphasize that the product meets safety standards. Attractive symbols or images can also be used on the boxes to indicate that the product is safe. Not only should the toys be designed for children, but so should the box's safety. Box edges should be designed so that children's hands are not cut, and chemical paints should not be used. Consider more natural box alternatives or cylindrical boxes for this. User-Friendly Designs Toy boxes should be user-friendly. Details such as easy-to-open and close lids, convenient carrying handles, and user-friendly locks positively impact the customer experience. The box design should help children easily open and use the product and avoid unnecessary complexity. Informative and Educational Designs Toy boxes are also beneficial for informing customers about the product and guiding them on how to use it. The box design can include images, texts, or symbols that include instructions on product usage, assembly, or other important information. On the back or inside of the box, educational materials such as user manuals, instructions, or game ideas may also be included. This can improve product usage and customer satisfaction. The best packaging design for your toys will depend on factors such as the age of the children and the size of the product. If you require professional assistance during this process, you can contact the experienced team at Luxboxpack. ...

The Contribution of Customized Packaging to Brand Value